Pseudonym is a low-contrast, subtly-flared serif available in four weights across three styles in both roman and italic. As with all of my typeface designs, I am creating fonts that I would use myself for branding purposes—typefaces with style and purpose that are intended for use in creating logos and distinctive branding typography. I wanted to create a typeface that had incisive flared serifs combined with the strength and solidity of modern grotesque faces. The result is Pseudonym, which I feel has great presence, style and legibility. Although I must admit, I had to tone down the flared serifs during the design process in order to achieve that :) I’m sure you will have great fun playing with some of the Open Type features that I’ve added to Pseudonym. There’s a full set of true small caps with their corresponding diacritics and figures. There are also a number of discretionary ligatures, these are chosen from the glyphs palette in your layout app to replace pairs of standard characters. You’ll also enjoy making use of the catchwords – these have been created to harmonise with each style, again, giving you more flexibility and scope to create some innovative typography. Finally, there are some alternate characters for /C/D/O/. You may wish to use these when creating logos that include standard contractions for limited, number, incorporated, etc. Key features: • Pseudonym is a low-contrast, subtly-flared serif that has great presence, style and legibility • 3 styles – Narrow, Regular and Wide • 4 weights in roman and italic: • Light | Regular | Medium | Bold • Full set of small caps with diacritics and figures • 30+ discretionary ligatures, catchwords and alternate characters • Full European character set • 600 glyphs per font

A flare-serif socialite. Elegant and affable at once. Leifa is a flare-serif typeface that strikes a balance between elegant and affable. It’s pleasant to read in text sizes yet takes center stage in headlines and display applications. With its higher-than-usual contrast, Leifa might evoke Didone typefaces at first. However, it differs from strictly Didone designs in the details: flattened serifs and deeply incised, tapered spurs provide an organic effect. These humanist elements are restrained and almost inconspicuous in body copy. It’s in display sizes that they realize their full potential. Set your message in Leifa, set it large, and it will get noticed. A true socialite, Leifa is a most welcome guest on any party. With its dual character and a range of weights that allow for fine-tuning the desired visual voice, it’s a brilliant choice for branding and editorial design. Its good-natured yet sophisticated character makes Leifa the perfect typeface for fashion, sports, lifestyle, social media, food and cooking, health, beauty, architecture, interior design, art, literature, theater, and travel. (And any other topic that you’d love to talk about at a dinner in good company.) The entire font family consists of eight weights. Each comes with an italic counterpart, totaling 16 styles. Leifa’s italics are oblique, optically corrected versions of the upright styles. Each style comprises a character set of 883 glyphs that includes small caps, a set of ligatures, tabular and old-style figures, case-sensitive forms, fractions, symbols, and many other features. Four stylistic sets allow you to adjust the appearance of the Leifa fonts: a single-story a (SS01), a simple f (SS02), a triple-story g (SS03), and thin punctuation marks (SS04) are at your disposal. If you’re looking for a typeface with some debonair spirit, look no further than Leifa.

LFT Arnoldo began as an all-caps book cover typeface created during the rebranding of Oscar Mondadori, the most important Italian publisher, with over 4,500 titles from ancient classics to contemporary works, and spanning academic essays to children’s and self-help books. For such a diverse catalogue, it was necessary to find a coherent and flexible paradigm which took into account genre and readership differences and ensured harmony among its works. The main idea was to create a typeface suitable for the branding element and which could be used for each title of the immense catalogue. So what makes LFT Arnoldo a companion to the centuries? Starting with the design of the capital letters, it is first a rational typeface with contemporary proportions. But rationality without style wasn’t enough, so its glyphic nature carries an engraved feeling to resemble letters when chisel is put to stone. Once these two traits were settled, the entire character set was developed as a flared humanist sans in order to complete the family and extend its usage, from titles and display settings to texts. LFT Arnoldo sets titles with dignified authority to appear digitally carved and more arresting than the usual sans or flared sans designs of the past. It is calm and dependable in paragraph use and a captivating vehicle of aesthetic expression in title and display use. At once rugged and syncopated, the slight hourglass stems and incised details make each letter come alive and engrave each paragraph upon our emotions. LFT Arnoldo intends to be a resilient type family for centuries to come. Its seven roman weights have italic counterparts and the entire family is loaded with OpenType features: alternates, ligatures, small caps, oldstyle and lining numerals, and science and math capabilities. In the battle of charisma, where the right voice must project intelligence, influence, and refinement, LFT Arnoldo is the victor.