Introducing Chokana, a nostalgic multi-line font inspired by the 70's aesthetic. Font looks amazing as alone words and as full text blocks. Also it good for bright captions and unforgettable logos. This font could be the perfect solution if you want to give a lovely retro touch to your designs. If you have any questions, please let me know. Thank you and have a great day!

Cagey - The Bold Retro Font I named this font cagey. Another picture of the ingenuity of the ancients when they found a masterpiece. Through this font, I want to reminisce and reminisce about the past. This font is synonymous with 70s or 80s style design visuals, Bold and strong. I hope you enjoy using this font and can come up with clever and brilliant ideas in your designs. Thanks Graphicfresh

A 1918 lettering instruction book by William Hugh Gordon presented a number of lettering styles that were geared toward sign and show card painters along with tips and tricks regarding the correct construction of such signs for maximum effect. One pen lettered Roman alphabet with a beautiful set of numerals has been recreated digitally as Pen Elegant JNL, which is available in both regular and oblique versions. To note, Gordon was the co-inventor of the Speedball lettering pen with Ross F. George in 1915.

Please Note: as this is a picture-only font, there are no latin alpha/numeric glyphs. Each wood type manufacturer had their own selection of original Logotypes or Catchwords designs. These are taken right from the original source material, an extremely rare 1910 catalog of an English wood type maker called Day & Collins in London. As the name says it, these words are intended to attract attention, to spice up posters, packaging or advertisement designs. I made these available for the digital age, leaving the original texture of printed wood type at the highest detail possible.

Beeching is a family of six typefaces designed to combine extreme legibility with a hint of retrospective character. It is inspired by the lettering used in the Leslie Green designed stations of the London Underground and is as up to date today as it was the day those stations opened. The Beeching faces (Regular, Bold, Small Capitals, Small Capitals Bold, Shadowed and Small Capitals Shadowed) are ideal for use in large scale signage that needs to be seen over long distances. We feel the family provides a clear demonstration that traditional details, such as serifs and ligatures serve to enhance legibility.

Piccadilly Circus is an original design by Alex Kaczun. Piccadilly Circus takes you back to Old London and is reminiscent of billboards and neon signs which made the area famous. It's a busy spot, and it is said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know. So, take a stroll down the historic downtown shopping district and enjoy the shops, boutiques and pubs. This whimsical font is great for display posters, banners and carnival signs and is sure to captivate your audience. A decorative and cute alternative to any advertisement.

ITC Jiggery Pokery is the work of British freelance designer Carol Kemp. ITC Jiggery Pokery evolved from lettering for a project which needed to be quirky, wacky and fun," says Kemp. "The name came to me as the letters appear to jig along - it just seemed to fit. 'Jiggery Pokery' is London Cockney slang which has a variety of meanings. It's used to describe behavior such as 'ducking and diving', trickery, juggling (especially of financial matters!), or 'hanky panky'. My grandparents were Cockneys, and my uncle would use colourful rhyming slang which I loved to hear as a child.""

Perhaps the greatest tragedy in all English history began in 1642 when, for five years, families and friends were divided by violent struggle. Respect for the monarchy was as great then as it is today; but it was squandered by Charles I and Civil War ensued. Out of Cromwell's eventual victory came a period of absolute rule just as arbitrary. In communicating the affairs of Court, Mercurius Aulicus can claim to be England's first regular newspaper, printed at Oxford and reprinted in London almost throughout the entire war. This typeface family echoes the calligraphic scripts of newspaper cartoons of the time.

We usually describe Mayayo as no good for condolence letters, nor for carving inscriptions, etc. Indeed, as we have seen, the designers who choose Mayayo used it in funny different ways.

Elliptical The squareness of curves. That was the elliptical – in more than one sense – notion being explored in the making of FS Hackney. The squareness of curves and vertical terminals to create a gentle, soft sans serif, with a little bit of magic. A momentary thought – “It doesn’t have to be like this” – provided the spur to explore the verticals and skeletons of letterforms beyond conventional type design limits. A 12-month gestation period gave rise to a font with a larger-than-usual character set, including non-lining figures, small caps and superior and inferior numbers. It’s a collection that speaks confidently for itself. Assertive It was the Hackney carriage – the black London cab – that gave this font its name, not the north London neighbourhood. Solid, dependable, effective and built to last, FS Hackney was honed to perform in all conditions. Cool, compelling lines and a satisfying overall simplicity lend FS Hackney its assertive air. Assured, versatile and effective; just like a black cab (but without the grumbling). Machined Over a string of meetings, Jason Smith and FS Hackney designer Nick Job worked out how to infuse Nick’s sketched letterforms with Fontsmith’s familiar geniality. “Nick is very meticulous and produces very clean design work,” says Jason. “Hackney is ideal for branding as it’s very clear and its quirks are sensible ones, not odd ones, that don’t distract from the message.”

Grand Heist is a bold and unique display typeface, fully equipped with basic and Western European Latin characters, numbers, punctuation, some symbols and special characters. Now we don't condone robbing banks here, but if you do, we can't deny that you'll have way more street credibility if you have this font in your handy fontbook. Just sayin'. Aa-Zz Numbers Multi-language support Symbols Special Characters

Taken from the hand-lettered name on a 1930s-era tin for Cadet condoms, Bed and Bath JNL is pure Art Deco with thin line weight and varying character widths and shapes.

Introducing, Yolien Font. A retro, cute, and modern inspired by the flowy freeform lettering of the '60s and '70s. This font has a unique shape where every corner is smoother and more rounded. Every curve is designed based on an authentic and natural style. Yolien is perfectly suitable for a layout design for quotes or body copy, best used as a display for headings, logos, branding, magazines, product packaging, invitations: logotypes, and much more.

Roosk is a round, reverse-contrast serif designed for display usages. It bears a 70s influence as well as a subtle western vibe, although it’s more rounded and chunky. The font is a single weight, Caps only and sports a set of 450+ glyphs and some cute symbols such as hearts and floral hearts. Roosk has Cyrillic and All European Languages Support and is best suited for posters, headlines, editorial, merchandise and packaging.

Moranga is a contemporary, serif, retro-style typeface with a strong personality. Its design is a mixture between Café Brasil's flowing, organic shapes and elements from 70's popular fonts such as Cooper and Souvenir. Moranga, in 5 weights and matching italics, is the perfect choice for headlines, display use and high-impact or friendly designs. Moranga contains a set of more than 400 characters and supports over 200 Latin-based languages.

Diamond Jim JNL was inspired [in part] by an image of a 1970s Letraset® dry transfer typeface made entirely of small stars. By creating his own layout using tiny diamond shapes, Jeff Levine has produced a font that takes on multiple appearances. At 24 point it resembles dot matrix printing; at 48 point the diamonds are clearly visible; and overall, the design has a distinctive 70s retro feel. Limited character set.

Black Asylum from KC Fonts is a handmade font that’s inspired by the title names of slasher horror movies of the 70’s and 80’s. Nothing else resembles it in the slightest, as it’s a font that demands respect, it’s a font that instills fear from deep within & it’s perfect for all of your horror needs! Black Asylum has an extended character set for multilingual support to scare the pants off of everyone worldwide!

This condensed block is a true knockout. VT Showcard is a heavy-hitting headliner with presence. Inspired by the boxing showcards of the 60’s and 70’s, VT Showcard towers over body copy and demands attention. This tall and mighty athletic display typeface features chiseled corners and subtle embellishments that reinforce a steady rhythm across its dramatic letterforms. With 7 weights, VT Showcard provides a versatility for sports headlines and similar projects.

Introducing the elegant new Gritten Font! For those of you who are needing a touch of elegance and modernity for your designs, this font was created for you! Gritten has the added bonus of having 'multiple personalities'! It has 3 sets of extra alternate lowercase letters, which allow you to create different feels for different projects. Features: Uppercase Lowercase Number & Symbol Alternates for each characters Multilingual 277 Glyps More than 70 Alternate Happy Creating!

Romela is a geometric sans serif font family. Contains 9 weights from Thin to Heavy with matching slopes. It is a blend of 70s geometric and modern style with a soft touch, minimalistic, elegant, warm, quirky, yet versatile, and easy to read. Romela was created for a satisfying reading experience, compatible with both text and display, and perfect for headers, titles, posters, websites, brands, apps, and a variety of other creative designs or projects.

ITC Ziggy was designed by Bob Alonso, who says it started out as phone doodles in the early 1970s." Alonso rediscovered the sketches years later, thought they revived the feel of the 70s, and decided to digitize the typeface. He liked the form of the letter Z best, so named the font Ziggy. ITC Ziggy reminds its designer of "elephant bellbottoms" and its style as a display face instantly evokes a nostalgia for the 1970s.

Bold Fashion is a heavy slab-serif font of the disco era. Its funk-style design, coupled with soft, rounded serifs, embodies the soul of retro, bringing forth memories of neon lights, bell-bottoms, and roller discos. Each letter is profoundly heavy, yet they prance with a bouncy, comfy rhythm, akin to catchy 70s beats. The swashes adorning the uppercase letters add flair, reminiscent of iconic burger joint signs and groovy vinyl covers.

Introducing a new retro & groovy typeface called Lovadelic. Inspired from 70's script lettering combine with psychedelic balloon typography. Lovadelic comes with open type features such stylistic alternates, stylistic sets, contextual alternates & ligatures. The package also comes with extras graphic to help you make stunning design. Lovadelic typeface is best uses for headings, Logo type, quotes, apparel design, invitations, flyer, poster, greeting cards, product packaging, book cover, printed quotes, cover album, movie, etc

Winston was inspired by strolls through downtown Winston-Salem, NC. Back in the 60's, 70's and 80's Winston-Salem was responsible for supplying tobacco and hosiery to people around the world. Now, smoke stacks and ghost signage fill the downtown area. Winston blends the modern city aesthetic with the vintage influences of classic advertising. All Caps typeface Capital letter alts US and Western European language support OTF file format

Kelima Vintage is a serif font made from typography that was familiar in the 60s and 70s. Which results in a design with a modern and fresh taste. Kelima Vintage is released in 6 mixable weights to help you work on your best projects. Also available are Ligature and Alternate styles in the OpenType feature which offer a number of different characters that give your logo or business card a unique look.

Asikue is a soft serif font family inspired by the 70’s retro styles that bring chunky retro typography to the modern era. Asikue consists of 10 styles from Regular to Extra Bold with each matching Oblique. Asikue includes Asikue have Opentype features: Alternate, Ligature, Swashes, etc providing you with a variety of captivating custom text arrangements. Whether it's a fancy retro-inspired, logo, or engaging bold header text Asikue is able to deliver.

Beauty Magnolia is Unique, playful and versatile serif Font with 30+ ligatures and 97+ alternates that you can combine to get curves and beautiful shapes just in seconds. Play with the ornaments to create a more stunning display. This font is suitable for use in many design forms, for example magazines, postcards, logos, vintage look, old classic ,60s, 70s, 80s era, wedding projects and many more. We recommend using Adobe Illustrator or Photoshop.

Moneer is A Retro Display typeface. 70s style era, Simple, play full, Powerfull and unique Character font The Typeface comes with Stylistic Set and some family font Exellent typeface to use for covering your Project, like Branding, Movie Title, Headline Letter, Bookcover or Book Content, Magazine cover, Poster, Quotes Lettering, Logos, and more your project design. - Unique glyphs - Multilingual Characters Support - UPPERCASE - Lowercase - Numeric - Symbol - Punctuation Character - Stylistic Set (ss01, ss02) - PUA encoded inumocca type

Hoeflers is a Hand-lettered font inspired by the vintage 70's sign board, music, shop and movies, it has a rough stroke outline and then we fill it. Hoeflers includes opentype features Ligatures. It support multilingual more than 100+ language. This font is good for logo design, Movie Titles, Books Titles and any awesome project you create. Make a stunning work with Hoeflers Rough sans font. Its a caps only fonts. Cheers, MaulanaCreative

Give your typography designs a touch of retro style with Malistia! Introducing the trending font The Malistia, a bold retro script that will take you back to the 70s. comes with the Extrude version. So you don't need extra effort to create the extrude effect. Features include: Alternative Style, Swash, Collection of styles and multilingual support. You can choose alternative replacements with various Glyph variants. Very suitable for logos, t-shirts, posters, branding, etc.

Ballroom is a modern vintage-style serif, drawing inspiration from the 70s era. It is equipped with Swash, Stylistic, and Titling alternates as well as with Standard and Discretionary Ligatures. All these features can be accessed by OpenType controls or straight from character or Glyphs window. Ballroom is a very versatile font, covering a wide range of project types, from bold magazine imagery to wedding invitations, to branding, poster design, logo, and so much more.

Introducing a new softest retro font family called Blufy. Heavy influence by Cooper black typeface by Oswald Bruce Cooper and ballon letters form from 60s - 70s era. Blufy Font Family contains 2 style regular and oblique. It comes with Stylistic Alternate, ligature, Stylistic Set 01-10, & swash. Ayr Blufy Font Family is best used for headings, logotype, quotes, apparel design, invitation, poster, flyers, greeting cards, packaging, book cover, printed quotes, cover album, movie, & etc

Initially commissioned in the summer of 2009 for a popular North American ice cream parlor chain we cannot name, Tuba started with a reconceptualization of a somewhat flawed '72 alphabet idea by Swiss graphic designer Erwin Poell. During the back-and-forth of the custom project, other ideas seeped into the design, mostly from other Canada Type fonts, like Fab, Jonah, Jojo and Teaspoon. The end result was what the client called a "sugar circuit trigger alphabet". This now is the retail version of that project. Tuba's main style is a straight-forward mix of 60s/70s art nouveau ideas and late-70s/early-80s tube aesthetic. The Highlight and Outline styles are almost necessary spinoffs for this kind of typeface. And the all-caps Black style is a nod to the fat font fad of the past couple of years. All styles contain many alternates – so many that each style is almost two fonts in one. Make sure to check out the character sets for a few nice and useful surprises. Life's too short. Seek sweetness. Get gooey.

Natasha is a modern script typeface that every single letter contains beautiful characters alternates and feature ligatures. This font come with 70+ Ligatures, Contextual alternates, and Stylistic alternates. This font is stylish, fresh and ideal for adding the special look to your designs. Natasha font that is special for fashion and matches applies in some designs such as the logotype, brand, magazine, website or blog headlines, packaging, branding, quotes, invitation cards, greeting cards, business cards, and wedding more. Natasha is coded with PUA Unicode, which allows full access to all the extra characters without having special designing software. Mac users can use Font Book, and Windows users can use Character Map to view and copy any of the extra characters to paste into your favourite text editor/app. Natasha Includes: - 70+ Ligatures, Contextual alternates, and Stylistic alternates - PUA Encoded Characters - Fully accessible without additional design software - Multilingual support for English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian

Sonny Gothic is our most rational-geometric typefamily until so far. It’s inspired by the geometric style of the 70s, specifically by Herb Lubalin’s work. Since we were students, we have been gazing Lubalin’s logos, typefaces and magazines as inspiration that still lives in our subconscious. At first, we made a pure geometrical typeface with modern caps proportion, then we combine those proportions with the 70s traditional caps ligatures. It was at that point that we knew Sonny Gothic was ready to arise. Even though Chile is not the origin of a modern visual culture, for us geometric typefaces and Lubalin’s work are one of the most attractive aesthetics of the creative realm, and therefore, this is our homage. Designed with powerful opentype features, each weight includes alternate characters, ligatures, fractions, special numbers, arrows, extended language support and many more… Perfectly suited for the several areas of graphic design. Learn about upcoming releases, work in progress and get to know us better! On Instagram W Foundry On facebook W Foundry wtypefoundry.com

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."