Big City Vibes is a display font designed for posters and texture or pattern like designs. The font is based on "Quixotic Sans Bold" and features its sliced and adjusted uppercase lettershapes. This font covers Eastern, Central and Western European accented characters and symbols, as well as Rovas Script (Old Hungarian). In place of the lowercase letters there are the uppercase letters shifted a little differently and set under "Contextual Alternate" OpenType feature, when you enable this feature and type all caps, it will alternating between the lowercase and uppercase for a mixed variety of the 2 versions of each letters that are cycling randomly.

Segaon Family is a humanist sans-serif typeface that is clean, simple and highly readable. The spaces between individual letter forms are precisely adjusted to create the perfect typesetting. Segaon is versatile type family of 18 fonts. Segaon family consists of 9 weights (Thin, ExtraLight, Light, Regular, Medium, Bold, ExtraBold, Heavy & Black) with their corresponding italics. The Open Type fonts contain complete Latin 1252, Cyrillic, Central European 1250, Turkish 1254 character sets. Each font includes old-style figures, proportional figures, tabular figures, numerators, denominators, superscript, scientific inferiors, subscript, fractions and case features. We highly recommend it for use in books, web pages, screen displays, and so on.

Proudley Presents Morvem font family. Inspired by hi contrast bold retro typeface on early 70's-80's. Had experiment adding fluid shape to make it more modern and dynamic, the idea is make a balance blend of something old, something new. This font is powered with opentype features, such as; 100 ligatures, 2 characters will automatically changed into special characters. Easy to use right, no need magic skill. 105 alternates characters to use (uppercase & lowercase). All characters are available through Glyph panel, even more each of the alternate letter has it’s own unicode (PUA) so you can copy/paste from Apple Font Book or Windows Character Map.

Except doodling on your notebook, what a better occupation would you have while the teacher tries to explain physics on the blackboard ? Create an awesome font ? Mathias is a font created in class by a lazy designer named Mathias. The result is one of the most complete font made by Bisou. Mathias font is retro. It will catch the attention of the reader in a blink of an eye. Exclusively recommended for titles, this bold font will suite perfectly your company name on a big truck, your old school car spare parts sign, the logo for a brand of cigarettes, alcoholics or shoe polish.

Teaspoon was originally designed by Haley Fiege as a project-specific font in 2007, then completed and produced by Canada Type for commercial viability in 2008. With a personality that can only be described as “ironic cute”, it serves as a much needed alternative for the old overused poster faces, such as Cooper Black and Gill Sans Extra Bold. Words that look good set in Teaspoon include puppies, rainbows, salmonella poisoning and Tom Cruise. Teaspoon is available in all popular formats, comes with plenty of alternate characters, and supports a wider than normal range of Latin-based languages, as well as Cyrillic and Greek.

Proudly present "Broken Console", the geometric pixel font inspired by the old school game console which displaying pixel art in the game view. Broken Console created in 3 styles: Regular (one pixel), Bold (double pixels), and Shadow. This font is an all-caps font that is suitable for the contemporary era of graphic design nowadays. This font has a distinctive look in letterforms that makes it so unique, and suitable for specific themes like Techno, Digital, Retro, New Wave, Cyberpunk, Night, Gaming, Sporty, and much more! Font featured : All-caps alphabet Numbers Symbols & punctuation Multilingual support Thank you for visiting. Hope you like it!

Sketchson is an aesthetic vintage typography font, contains of script, serif and wide serif . Inspired from the past, elegant signage, gold leaf art , sign painting , lettering , tattoo , logo and old label product. Sketchson Script comes with tons of alternates characters and special alternate (i) lowercase is a ending swash thats to make more eye cacthy and the Sketchson Serif is a pairing font to combine in your design . finally BOOM..!! you get a great design for your project. Sketchson It's suitable for authentic logos, headings, sign painting, tattoo, posters, letterhead, branding, magazines, album covers, book covers, movies, apparel design, flyers, greeting cards, product packaging, and more.

Inspired by 1920's Art Deco, Artisual Deco is a 2020's celebration dedicated to the hundred-year-old history of geometric design. This retro typeface will be the perfect fit for your logo designs or graphic project. Drawn, created and published in 2021, the typeface has vintage letterforms with a classy personality. Artisual Deco contains ten high-quality styles: Thin, Light, Regular, Bold and Black with each weight provided as Upright and Italic. It has extensive lingual support, covering all Latin-based languages, from North Europa to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Oswald Bruce Cooper designed Cooper Black, an extra bold roman face, based on the forms of his earlier typeface Cooper Old Style, which appeared with Barnhart Brothers & Spindler Type Founders in Chicago. Copper Black was produced by Barnhart in 1922 and acquired in 1924 by the Schriftguß AG in Dresden, where it was later completed with a matching italic. Although Cooper Black appeared in the first third of the 20th century, it still looks contemporary and it can be found on storefronts in almost any city scene. The flowing outer contours create forms that are both strong and soft, making Cooper Black an extremely flexible font.

Ristaga Script is an old-school inspired script typeface that pairs perfectly with bold and tough type. Very awesome for labels & logos. I'm starting to create typefaces to use in a branding project and I think Gibson is the missing font from my Type Collection. Perfect for use in everything from Branding, Web, Packaging, Etc. The Ristaga script features OpenType style alternatives, International binders, and support for most Western Languages included. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. Thank you very much for viewing and Enjoying it.

Drunk Cowboy is a bouncy version of the popular Old West type style, inspired by hand-made signage in Paducah, Kentucky. The strokes are loopy and loose. The exaggerated terminals give this font a loud, boisterous presence. Drunk Cowboy is a brutish rogue that emanates the fierce independence of Rio as played by Marlon Brando in One Eyed Jacks, but it is most like Paul Newman's Butch Cassidy—a mischievous wise-cracker. And there's gold worth mining for in this font. Dig deep enough and you'll find swash characters and special ligatures, like Th, ST, CT, NT and other popular letter combinations found in the Cowboy dialect.

Quimbly was designed to shine! This hand-drawn font family comes in three weights (light, regular and bold) and was carefully created with coordination in mind. Warm, balanced letters pair very well with just about every modern calligraphy typeface. And unlike many other hand drawn fonts, Quimbly's thoughtful kerning means your text is easy to read at all point sizes! You'll find this versatile family is equally at home in everything from large-scale signage to wedding invitations. Rich Opentype features include decorative swashed capital letters, stylish proper titles, old-style numerals and a full set (uppercase & lowercase) of small caps. Multi-language support is also included in the font.

Introducing Ouders - Stencil & Regular Font A display font that has a strong and bold look. This font is made by hand so it looks natural and very suitable for vintage and rustic theme. Perfectly made to be applied especially in logos, and the other various formal forms such as invitations, labels, magazines, books, greeting/wedding cards, packaging, stationery, novels, labels or any type of advertising purpose. By combining both styles (stencil and regular) you will create a single design with an old style that is perfect! That's why you have to use this font. If you like the previous styles, you are right to use this font!

Full of life Hispanic Didot in 2 optical sizes Retiro is a daring interpretation of Spanish typography. Severe, austere and yet, full of life, Retiro is a vernacular version of Castilian and Andalusian in a typical Didot. Named after a lovely park in Madrid, Retiro started life as a a bespoke typeface designed to give a unique voice to the magazine Madriz. In 2006, the founder of Madriz was looking for a Didot for his new magazine. The Didot is the archetypal typeface used in high-end magazines. Retiro is a synthesis of these high contrast styles mixed with an Hispanic mind. Result is then, after 2-3 years of work, a typeface with countless variations to establish typographic shades adapted to different sections and pages of the Madriz. In 2014, it was necessary to further revise the typeface before its launch at Typofonderie. In order to keep its originality, the unique weight was retained, but complemented with optical size variants to set highly contrasted headlines into various sizes, visually balanced. How to use Retiro optical sizes? Each font provided in Retiro family is named according to the scale of body size: 24 pt and 64 pt. Of course, these names are referring to the body sizes used in typographic design. In the “glorious old days,” the letterpress period, it was customary to cut punches directly to the size at which typefaces would be used. The punchcutter had to visually adapt his design to the engraving size. The aim was to optimize the best contrast and general weight, but also to respect both design’s and reader’s needs. In Retiro’s case, intended for large titling sizes, it’s an adaptation of this ancient practice for our contemporary uses. Although each font is named by a typographic point size, do not feel obliged to use this font at this precise size, but why not, in larger or smaller. It’s rather the concept of gradients that must be preserved in layouts, rather than strictly size numbers. It’s up to the designer to select the right font size for his own designs. Granshan Awards 2012 Creative Review Type Annual 2011 Designpreis 2011 Club des directeurs artistiques, 41e palmarès Type Directors Club 2010 Certificate of Type design Excellence

Looking for a way to add a touch of bold, retro charm to your designs that evoke the fun and creativity of the 70s, 80s, and 90s? Look no further than our collection of classic and modern fonts that are perfect for logos, posters, and all kinds of design projects, whether you're going for an old-school vibe or a fresh new twist on retro design. With our carefully curated selection of fonts, you'll have everything you need to create eye-catching and memorable designs that capture the essence of classic design from the past. Whether you're looking to add some vintage flair to a modern design, or you want to create a throwback look that's right at home in the 90s, our fonts are the perfect tool for the job. From bold, geometric designs that harken back to the 80s, to playful, colorful fonts that embody the fun-loving spirit of the 70s, our collection has something for everyone. And with our easy-to-use design tools and resources, you'll have everything you need to bring your creative vision to life in no time. So why wait? Start exploring our collection of classic and modern fonts today, and discover how easy it can be to create stunning logos, posters, and designs that are truly one-of-a-kind. Whether you're a seasoned designer or just starting out, our fonts are the perfect way to add a touch of old-school charm to any project.

TT Tunnels useful links: Specimen | Graphic presentation | Customization options TT Tunnels is a modular font family with narrow proportions and a large number of pronounced visual compensators. In the basic version of the typeface, all glyphs have simple chopped shapes, created according to the usual geometric principles. In the alternative version of TT Tunnels, which becomes available when you turn on OpenType feature stylistic alternates or stylistic set 1, the typeface comes to life and turns into a stylized ductal gothic grotesque, in which the design of glyph forms is created based on the pen movements. Despite the fact that TT Tunnels was created as a display typeface for use in short inscriptions and titles, it works very interestingly in the body text, adding a small touch of archaics. This is especially evident in the Bold and Black faces, when the rhythm and thickness of the strokes create a dense set, covering the paper with a solid, dense pattern. The density and style of such a set conceptually refers us to the old Gothic texture and the Old Slavonic script. In addition to a larger number of alternates for lowercase letters, the typeface features an alternate for number 2, an alternate slashed zero, many ligatures, and other useful OpenType features (ordn, frac, sinf, sups, numr, dnom, case, tnum, onum, pnum, liga, salt, ss01, zero). The TT Tunnels includes five faces: Thin, Light, Regular, Bold, Black.

In Carpenteria each letter is hand-designed based on a geometrical old mechanical style. You can use it for posters or impact graphics.

Chinese Herbs JNL gives an outline and cast shadow treatment to the lettering found in Chinese Menu JNL. Based on some old signage.

Most of the letter keys are from animal drawings done by a six or eight year old child who has now grown up.

A page from an old manual for sign painters yielded the hand-lettered alphabet that served as a model for Claim Check JNL.

Cabriolet V8 is a vertical version of the Cabriolet family, a geometric script fontface re-interpretation inspired by old chromed emblems of 1950s.

Introducing Bronc Stomper; Bronc Stomper got its start from an old logo design used by the New York and Harlem Railroad in 1904.

Go West is a spurred version of the FontMesa Red Dog Saloon font which is a revival of an old 1800s woodtype font.

A treasure trove of typographic rarity, found in an old print shop in the Saxon town of Frankenberg, now revived and carefully extended.

Lonestar is a revival of the old classic slab serif font named Hellenic which was very popular in the middle to late 1800s.

Data Seventy is a high-tech style font, with the look of old computer lettering. Data Seventy gives any text a futuristic appearance.

Rock Logo is an all caps, display typeface, inspired by old cool rock/metal band logos. It has many alternates, swashes and ligatures.

Wood type maker W. H. Page designed this in 1870. Caps, figures and points only. A great decorative for old-timey poster work.

Inspired from blueprints of old Montreal buildings, this font is a hand lettered, all caps face with influences from the arts & crafts movement.

Decorative Panels JNL is a collection of twenty-six border design panels inspired by old decal and rubber stamp catalogs of the 1940s.

Megar is a display font with a bold retro feel and available in 2 styles, regular & oblique. It is suitable to complement your work with a retro or pop art theme. Megar is sold at affordable prices and you will get lots of bonus background gradient & gradient shapes. Get this font right now! Don't miss this product from us! Also check out our other products. Viaction Type

Inspired by a bustling village within Aotearoa New Zealand’s capital city of Wellington, Tinakori is an elegant and sophisticated serif font that invokes art deco, classical art and thin balletic structures. It’s been a passion project that’s finally come to fruition. The simple italic and bold versions help accentuate the individuality of the serif which is precise but holds a fluidity that makes it feel inventive.

Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."

Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."

Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."

Over the course of 50 years, the charismatic and enterprising Frederic W. Goudy designed more than 100 typefaces; he was the American master of type design in the first half of the twentieth century. Goudy Old Style, designed for American Type Founders in 1915-1916, is the best known of his designs, and forms the basis for a large family of variants. Goudy said he was initially inspired by the cap lettering on a Renaissance painting, but most of the flavor of this design reflects Goudy's own individualistic style. Recognizable Goudy-isms include the upward pointing ear of the g, the diamond-shaped dots over the i and j, and the roundish upward swelling of the horizontal strokes at the base of the E and L. The italic was completed by Goudy in 1918, and is notable for its minimal slope. Goudy Bold (1916-1919) and Goudy Extra Bold (1927) were drawn not by Goudy, but by Morris Fuller Benton, who was ATF's skillful in-house designer. Goudy Catalogue was drawn by Benton in 1919-1921 and was meant to be a medium weight of Goudy Old Style. Goudy Heavyface was designed by Goudy for Monotype in 1925, and was intended to be a rival to the successful Cooper Black. Goudy Modern was designed by Goudy in 1918; its small x-height, tall ascenders and shorter caps impart a spacious and elegant feeling. Benton designed Goudy Handtooled, the shaded version that has just a hairline of white through its bold strokes. The Goudy faces, especially the bolder weights, have long been popular for display and advertising design. They continue to pop up all over the world, and still look reassuring to our modern eyes."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."