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  1. FS Rome by Fontsmith, $50.00
    Trajan The original template for this one-weight, all-caps font was the inscription on Trajan’s Column, carved in AD 113 to celebrate the emperor Trajan’s victory in the Dacian Wars. College student Jason Smith copied the stone lettering from the cast on display in London’s Victoria & Albert Museum. In Roman times, the signmaker would paint letters onto stone with a wide brush for the stone mason to chisel out later. The signwriter would end each stroke with a flick of his brush, which the mason would also carve into the stone. Ecce (as they would have said in Rome): the serif was born. Hand-crafted “I first drew this typeface when I was 17,” says Jason. “I drew it with a very sharp 9H pencil on polydraw film. “Then, using a Rotring pen, I inked the letters in and scraped back the serifs so they were perfectly sharp. These letters were then reduced on a PMT camera. I’d designed my first typeface, although it wasn’t digitised till much later.” Digitised Years after Jason had drawn the original typeface, its transfer into digital form made further refinements necessary. The serifs and weights needed thickening slightly, creating a crisp, new version whose delicate elegance is best appreciated in larger sizes. A classically-inspired font, timeless and perfectly-proportioned, to reflect the refinement of premium brands.
  2. Agafia by ParaType, $25.00
    Agafia handwriting script is based on the hand of Agafia Karpovna Lykova - the last member of the Old Believer family lived like an hermit in the Khakass taiga. The face is developed for the new book on the history of Lykov's family by Lev Cherepanov. It's built in OpenType format with a contextual substitution of letterforms and specific ligatures. Designer - Gennady Fridman. Released by ParaType in 2009.
  3. Syom by Luxfont, $38.00
    Take a trip back in time with our unique color font family Syom! The rounded and inflated shapes of the letters embody the atmosphere of decades of the last century, while remaining relevant in modern design. Features: - Real 3D effect - Extras - Multilingual - Ability to adapt 3D letters to other languages - Kerning IMPORTANT: - Check the glyphs in the font before buying! - SVG fonts contain raster letters.
  4. Roman Ionic by Jawher Matmati, $25.00
    Roman Ionic is a unique revival of a typeface that was once popular and used in many late 19th century and early 20th century music publishing houses, such as Durand et fils. It displays a happy marriage between the beautiful features of the Clarendon type and the legibility of the Scotch roman class and is thus aimed to work for titling and body text.
  5. Battle Cry by Comicraft, $19.00
    As Titans Clash in The Final Battle of Good versus Evil, Man versus Machine, God versus Mortal and Coke versus Pepsi, ace lettering artist, Ferran Delgado from Spain teams up with our very own John ‘JG’ Roshell for one last attack on the assembled Cover Lettering Styles of Yore. Fill your lungs and prepare for... BATTTTTTLECRRRRRYYYYYYYYYYY! See the families related to Battle Cry: Battle Scarred & Battle Damaged .
  6. Soothing by Twinletter, $14.00
    Soothing is a signature font created in elegant modern handwriting, with a natural and stylish flow. This font has the perfect shape for your personal branding and business casual designs. This font is perfect for business cards, photography studios, signatures, interior designs, names of models, coffee late, traveling, weddings, cosmetics, jewelry. Start using this font to add an authentic and heartfelt vibe to any design project
  7. Otari by TK Type, $25.00
    Otari is vibrant and contemporary, but serious and built to last. Its character shines in display type, but doesn’t interfere at text sizes. Otari aims to capture the essence of Wellington, New Zealand in a single typeface. The contrast of a colorful art scene and the conservative colonial British aesthetic, which is still evident in the capital city, laid the groundwork for this design.
  8. Eckhardt Casual JNL by Jeff Levine, $29.00
    Eckhardt Casual JNL was modeled from an example of poster lettering found in a 1941 Speedball® Lettering Pen instruction book. The font is named in honor of Jeff Levine's good friend, the late Albert Eckhardt, Jr. (owner of Allied Signs in Miami, Florida until his passing) and is one of a number of releases with a "sign painter" theme that comprise the "Eckhardt Series".
  9. Latin #2 by Monotype, $29.99
    Typefaces designated as Latins were popular during the last half of the nineteenth century. One of the styles that continued to be popular into the twentieth century is the bold condensed typeface Latin. Readily identifiable by its triangular serifs and sharp terminals on the strokes of some of the lowercase letters, Latin Condensed makes an interesting display type and its condensed proportions easily solve copyfitting problems.
  10. 1585 Flowery by GLC, $20.00
    This set of initial letters was inspired from French renaissance decorated letters. Unfortunately, we don't know where they were in use, or who was the punchcutter, our models were coming from a late XIXth century copy. Note: The letters I and J, U and V are not different. It is not a mistake, but it is the exact reflection of what was customary during the period.
  11. New Standard by ParaType, $30.00
    Designed at Polygraphmash circa 1940 (project manager Anatoly Shchukin). Based on the text typefaces of the late 19th and early 20th centuries of Obyknovennaya (Common) group. The digital version developed at ParaType in 1996 by Vladimir Yefimov. Initially designed for a collection of works by Lenin, this typeface was widely used in Soviet Union for technical and scientific books, both for text and display.
  12. TextFace Type by Forme Type, $9.99
    The idea for this font family, derived from SMS text message faces (Emojis) and found photographs of faces collected over the last ten years. The concept for this project was to a create text-face characters using only the glyphes found in a standard version of a Sans Serif typeface. There are 36 different Textfaces. Available in three weights, Regular, Bold and a Stencil version.
  13. Latin by Monotype, $29.99
    Typefaces designated as Latins were popular during the last half of the nineteenth century. One of the styles that continued to be popular into the twentieth century is the bold condensed typeface Latin. Readily identifiable by its triangular serifs and sharp terminals on the strokes of some of the lowercase letters, Latin Condensed makes an interesting display type and its condensed proportions easily solve copyfitting problems.
  14. Bugleboy by Stiggy & Sands, $29.00
    Bugleboy started as a digitized version of "Wood Grotesk," a 1970s film typeface by LetterGraphics. It started with a bare bones character set which we added swash alternates for Capitals, Stylistic Alternates for a Unicase look, and crafted a Sans version without serifs. The Sans style lacks swashes but keeps Stylistic Alternate Unicase forms. See the last graphic for a comprehensive character map preview.
  15. Joleigh by Supfonts, $12.00
    This font is a new Signature Script with a floating baseline, ligatures, swashes and multilingual support :) Joleigh Script will look beautiful on holiday invitations, wedding invites and stationery, logos, and more. Test it out below to see how it could look for your next project! Includes: Uppercase and lowercase Numbers and punctuation Foreign language support 159 ligatures Check out my blog: www.instagram.com/dmitriychirkov pinterest.com/dmitriychirkov7 Enjoy!
  16. Brain Squeeze by Hanoded, $16.00
    Brain Squeeze is a nice, fat, messy brush font. I made it with one of my late father in law’s prized Chinese brushes and my Chinese ink. If you look through my library, you will notice that I make a lot of fonts using these tools! Brain Squeeze will squeeze your Cabeza for some extra creativity, so what are you waiting for? Use it and have fun!
  17. Oaken Bucket NF by Nick's Fonts, $10.00
    A Victorian face named Oakwood provided the pattern for this decorative little number, with its swirls and curls guaranteed to delight boys and girls, saints and churls, and dogs and squirrels…well, maybe not the last pair, but you get the idea. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.
  18. Cambalache by JVB Fonts, $35.00
    The idea for Cambalache was conceived back in 2008 and was to create a geometrical font based on tangential modules into structure. The serif would be arranged, looking to approach to the lettering shapes. The creative concept has a feel from the mid-30s of last century, reaching a taste of retro and vintage style. Includes oldstyle numbers, slashed zero, standard and discretional ligatures.
  19. Kelyon by Valentino Vergan, $16.00
    Kelyon is a sophisticated and modern serif, inspired by the late Middle Ages and early renaissance period. Kelyon was designed with a very thin hairline and long serifs, this reflects the charm and feel of the 14th century. With over 60 stylistic ligatures, Kelyon is great for headlines and short to medium texts. Kelyon is compatible with 93 languages and contains 439 glyphs, including several alternatives.
  20. Ambergate by Greater Albion Typefounders, $19.00
    Ambergate is a new typeface family redolent of the late 19th and early 20th centuries. It’s a display family of four small capitals roman faces, incised and elaborated with filigree scrollwork. The four typefaces which comprise the family recapture the elegance of traditional flourished sign writing and make and provide ideal lettering for period inspired design work such as posters, signage and book covers.
  21. Prismatiq JNL by Jeff Levine, $29.00
    Prismatiq JNL was modeled from lettering found in a French alphabet book from the turn of the last century - the type sample appearing online at an image sharing site. All of the imperfections of hand-lettering were left intact. This is a limited character set comprising A-Z, 1-0, basic punctuation, forward slash and dollar and cents signs, and is best used in large headline applications.
  22. Maelie by Supfonts, $15.00
    Hello dears! This font is a new Calligraphic Script. Here is that: floating baseline, ligatures and multilingual support :) Maelie Script will look beautiful on holiday invitations, wedding invites and stationery, logos, and more. Test it out below to see how it could look for your next project! Includes: Uppercase and lowercase Numbers and punctuation Foreign language support Ligatures Check out my blog: https://www.instagram.com/zloillev pinterest.com/dmitriychirkov7
  23. Karaoke JNL by Jeff Levine, $29.00
    Karaoke JNL is one of the many alphabets created by the late Alf R. Becker that was showcased in Signs of the Times magazine from the 1930s through the 1950s. Thanks to Tod Swormstedt of ST Media (and who is the curator of the American Sign Museum in Cincinnati, Ohio) for providing Jeff Levine the research material from which this font design was modeled.
  24. Rosalina by Supfonts, $15.00
    Hello, friends. Here's my new experiment. This font breaks the boundaries even more. Rosalina combines all these qualities: simple and clear, looks at ease. It is perfect for signatures or design, wedding invites and cards, where you do not need a strict style :) Test it out below to see how it could look for your next project! Check out my blog: https://www.instagram.com/zloillev pinterest.com/dmitriychirkov7 Enjoy
  25. Amateur Stencil JNL by Jeff Levine, $29.00
    With all of the stencil fonts created by Jeff Levine from various vintage sources, you would think everything had already been covered. Not so. Along comes Amateur Stencil JNL. Modeled from a child's stencil set from the late 1950's or early 1960's, it vaguely resembles Futura, but its irregular widths and semi-stencil appearance sets it off greatly from that classic typeface.
  26. General Chang JNL by Jeff Levine, $29.00
    General Chang JNL is one of a number of fonts redrawn by Jeff Levine from the creative output of the late Alf R. Becker. Becker's alphabets were a monthly feature of Signs of the Times Magazine from the 1930s through the 1950s. Thanks to Tod Swormstedt of ST Media (who also is the curator of the American Sign Museum in Cincinnati, Ohio) for the resource material.
  27. Maketa Italic is a typeface that combines impact, dynamism, and sophistication. Its stroke evokes an aesthetic somewhere between calligraphy and modernist fonts.It's not just a typeface; it...
  28. Laurentian by Monotype, $29.99
    Maclean's is a weekly Canadian newsmagazine with a broad editorial mission. A typical issue covers everything from violence on the other side of the globe to the largest pumpkin grown in a local county. In 2001, Maclean's invited Rod McDonald to become part of the design team to renovate" the 96-year-old publication. The magazine wanted to offer its readers a typographic voice that was professional, clean, and easy to read. Above all, the typeface had to be able to speak about the hundreds of unrelated subjects addressed in each issue while remaining believable and uncontrived. A tall order, perhaps? Now add in that this would be the first text typeface ever commissioned by a Canadian magazine. McDonald, who some have called Canada's unofficial "typographer laureate," took on the challenge. McDonald used two historic models as the basis for Laurentian's design: the work of French type designer Claude Garamond, and that of the English printer and type founder, William Caslon. From Garamond Laurentian acquired its humanist axis, crisp serifs and terminals that mimic pen strokes. Caslon's letters are less humanistic, with a more marked contrast in stroke weight and serifs that appear constructed rather than drawn. These traits also made their mark on Laurentian. Using these two designs as a foundation, McDonald drew Laurentian with the narrow text columns and small type sizes of magazine composition in mind. He gave his letters strong vertical strokes and sturdy serifs, a robust x-height and a slightly compressed character width A tall order, per McDonald's genius is evident in the face's legibility, quiet liveliness and in the openness of the letters. The result is a typeface that not only met Maclean's demanding design brief, but also provides exceptional service in a wide variety of other applications. Laurentian is available in three weights of Regular, Semi Bold and Bold, with complementary italics for the Regular and Semi Bold, and a suite of titling caps."
  29. Posh by Lián Types, $49.00
    I've always been in love with fat didones. That’s the reason of Posh. In search of something unique, I started this family back in 2013 with the aim of creating the fattest yet readable bodonian typeface in the market: It was a challenge, because roman fonts need generous counters (or what some call white spaces) and taking them to the extreme of inexistence attempted against the construction of many glyphs. Ears, dots, terminals and serifs always need some extra space so I had to find the exact point of boldness to make characters which have those attributes work well in the middle of those which haven't. (1) After a while, I felt I was again ‘in my element’: Big contrasted letters, sexy and elegant curves, and that Lubalinesque feeling that characterise my fonts. (2) Words written with Posh are a explosion of elegance and sensuality due to the fact that its didone attributes were exaggerated. Since it’s full of alternate glyphs, one can change and choose them until a nice block of ‘‘black’’ is achieved. (3) To accompany the regular style, I designed Posh Inline, a font with the same quantity of glyphs than the regular one; an all caps style called Posh Capitals, and also a really playful Italic version. I hope you find this one delicious like I do! This font is dedicated to all who understand letters are not just meant to be read, but also to be appreciated in group and individually. Enjoy it. NOTES (1) In example, it can be easy to design a fat letter ‘n’ with almost no counter, but really tough to make a satisfactory letter ‘s’ with serifs to match that ‘n’. (2) Also, it wasn't my first attempt in fat didones. Take a look at my font Reina, made in 2012. (3) Posters above show many words with ball terminals that seem to dance above and below the words in order to fill those “undesired” blank spaces.
  30. HWT Arabesque by Hamilton Wood Type Collection, $24.95
    A long lost Art Nouveau wood type from the Hamilton Museum Collection evokes the excesses of Victorian design and the equally quirky 1960s Psychedelic era revival of the Victorian type styles. Free flowing organic designs that flourished with Art Nouveau in the late 1800s were directly referenced and further distorted with with phototype in the late 1960s. This design, known as Arabesque, was produced by the Morgans & Wilcox Co. and the Wm. Page Co. as almost identical designs. Both manufacturers were acquired by Hamilton and offered briefly by Hamilton as design #618. This curious wood type defies most of the basic tenets of type design and what comes to mind when one thinks "wood type". Many characters have a lively eccentricity that were all left true to the original design. Additional characters were designed to fill out the standard range of characters found in digital fonts. This font includes over 280 characters for full unicode support of Western and Central European Latin characters.
  31. Steak, created by Last Soundtrack, is a distinctive font that immediately captures the attention of its audience. It is characterized by its bold, robust design which makes it stand out among various...
  32. Komika Text is a distinctive font developed by Apostrophic Labs, an ensemble known for its array of innovative and eye-catching typefaces. As part of the larger Komika family, Komika Text draws inspi...
  33. HT Motel by Dharma Type, $19.99
    A handsome font, perhaps a little classical. Regularly-connected script, so it’s legible but also memorable font. Holiday Type Project offers retro hand drawing scripts. Inspired by retro script on shopfront lettering, wall paint advertisements in Italy around 1950s. Check out the script fonts from Holiday Type!
  34. Eutaw Stencil JNL by Jeff Levine, $29.00
    A hand lettered emulation of a Roman stencil type face on the cover of the folio for the Stenso School Set was the basis for Eutaw Stencil JNL, which is available in both regular and oblique versions. The Stenso School Set (circa 1940-41) was comprised of three stencils – two lettering guides and a map of the [then] 48 United States. Developed and patented by Baltimore school teacher Ruth Libauer Hormats, her stencils were the first to offer a system for accurate letter spacing and ease of use. “Eutaw” (as part of the font’s name) is taken from Eutaw Place, the street where Ruth and her husband lived at the time of Stenso’s inception. To the Cherokee, the name means “Creek Indian”.
  35. Edison Swirl SG by Spiece Graphics, $39.00
    Edison Swirl, with its terminals majestically looping and twirling in a circular fashion, quickly takes us back to the Victorian era of type. This unusual fancy face, which dates back to the early 1900s, distinguishes itself by employing splayed M & N caps. Some letterforms also contain double cross-strokes for added interest. Edison Swirl is full of ornament and detail which creates a truly striking pattern of intrigue and delight. Edison Swirl is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  36. Tabac Micro by Suitcase Type Foundry, $39.00
    When they say everything’s already been invented, they’re exaggerating a bit. But not much. When we design new typefaces, whether we like it or not, we have in our memories the historical legacy and invention of our predecessors. That’s also true for more detailed work on optical sizes, intended for the largest or the smallest typesetting. Although for display sizes we give room for fantasy and elegance when shaping fine serifs or smooth drawings full of refined details, for styles designed for footnotes and other small texts we do the exact opposite – pragmatically and rationally, with knowledge of the optical properties of small text. And that’s precisely the case for the Tabac Micro subfamily, a sans-serif typeface derived from Tabac Sans.
  37. Terfens Contrast by insigne, $35.00
    Terfens draws influence from chancery scripts, updating it for the twenty-first century. Terfens Contrast is derived from Terfens' DNA and retains its humanist tone. It’s tall x-height gives it a friendly but not informal feel. With Terfen Contrast, calligraphy-inspired letterforms are rendered with a high contrast nib, lending raw vitality and expressivity. This juxtaposition gives the letters a sense of firmness and energy, but also of heavenly, delicate beauty. Terfens is a full-service branding and packaging solution, containing a lot of personality, combining the passion of a broad nib pen with the beauty of a brush. Terfens is a "workhorse typeface" comprising 48 typefaces in three widths and eight weights. There are ligatures and swashes in all weights, as well as support for more than 72 languages. Another powerful typeface to add to your collection of eye-catching fonts. Terfens draws influence from chancery scripts, updating it for the twenty-first century. Terfens Contrast is derived from Terfens' DNA and retains its humanist tone. It’s tall x-height gives it a friendly but not informal feel. With Terfen Contrast, calligraphy-inspired letterforms are rendered with a high contrast nib, lending raw vitality and expressivity. This juxtaposition gives the letters a sense of firmness and energy, but also of heavenly, delicate beauty. Terfens is a full-service branding and packaging solution, containing a lot of personality, combining the passion of a broad nib pen with the beauty of a brush. Terfens is a "workhorse typeface" comprising 48 typefaces in three widths and eight weights. There are ligatures and swashes in all weights, as well as support for more than 72 languages. Another powerful typeface to add to your collection of eye-catching fonts. • Recommended uses: modern branding and logo design, powerful editorial design, exciting packaging, and a wide range of additional jobs. • 54 font styles, including eight weights, eight italics, and three widths. • Each weight has 500+ glyphs. Useful Opentype features include: Access All Alternates, Discretionary Ligatures, Denominators, Fractions, Kerning, Standard Ligatures, Lining Figures, Numerators, Oldstyle Figures, Ordinals, Scientific Inferiors, Subscript and Superscript.
  38. Liliana by Letritas, $30.00
    Liliana is a geometrical typeface, born throughout comprehensive formal studies while testing new ways of displaying certain words and sentences. The essential structure of Liliana is very conservative: It can look similar to other geometrical typographies, however, it has unique features that make this project very special. Liliana is a typeface that will work perfectly while setting short texts, words, and phrases as well. It shall perform greatly even when the paragraph is too short. Thanks to the versatility of its alternate characters, Liliana is perfect to achieve eye-catching texts. The spirit of this typography is focused on its “s” character, which originates from manuscript writings and provides a very special identity. If the text does not contain the letter "s", the intended personality can still be achieved by using alternate characters such as "f", "l", “r” and “L”, which are aligned with the same concept. On top of that, may all this still not be enough, you can furthermore use its ligatures and swashes. It is actually hard not to set a spectacular text with Liliana! Liliana is a typeface optimal for being used in marketing assets, packaging design, magazines, branding, film captions, headlines, editorial, quotes, logos, corporate identity, and motion graphics. The italic version has a 10-degree slant. This feature is intended to convey a gorgeous feeling of tension, power, and agility. It’s very interesting to realize how the dynamism in the italic characters works when compared with the regular ones. The typeface has 9 weights, ranging from “thin” to “heavy”, and two versions: "regular" and "italic". Its 18 files contain 642 characters with ligatures, alternates, and swashes. It supports 219 Latin-based languages, spanning through 212 different countries. Liliana supports this languages: Abenaki, Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Amis, Anuta, Aragonese, Aranese, Aromanian, Arrernte, Arvanitic (Latin), Asturian, Atayal, Aymara, Bashkir (Latin), Basque, Bemba, Bikol, Bislama, Bosnian, Breton, Cape Verdean Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Chickasaw, Cimbrian, Cofán, Corsican Creek,Crimean Tatar (Latin),Croatian, Czech, Dawan, Delaware, Dholuo, Drehu, Dutch, English, Estonian, Faroese, Fijian Filipino, Finnish, Folkspraak, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Gooniyandi, Greenlandic (Kalaallisut)Guadeloupean, Creole, Gwich’in, Haitian, Creole, Hän, Hawaiian, Hiligaynon, Hopi, Hotcąk (Latin), Hungarian, Icelandic, Ido, IgboI, locano, Indonesian, Interglossa, Interlingua, Irish, Istro-Romanian, Italian, Jamaican, Javanese (Latin), Jèrriais, Kala Lagaw Ya, Kapampangan (Latin), Kaqchikel, Karakalpak (Latin), Karelian (Latin), Kashubian, Kikongo, Kinyarwanda, Kiribati, Kirundi, Klingon, Ladin, Latin, Latino sine Flexione, Latvian, Lithuanian, Lojban, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Manx, Māori, Marquesan, Megleno-Romanian, Meriam Mir, Mirandese, Mohawk, Moldovan, Montagnais, Montenegrin, Murrinh-Patha, Nagamese Creole, Ndebele, Neapolitan, Ngiyambaa, Niuean, Noongar, Norwegian, Novial, Occidental, Occitan, Old Icelandic, Old Norse, Oshiwambo, Ossetian (Latin), Palauan, Papiamento, Piedmontese, Polish, Portuguese, Potawatomi, Q’eqchi’, Quechua, Rarotongan, Romanian, Romansh, Rotokas, Sami (Inari Sami), Sami (Lule Sami), Sami (Northern Sami), Sami (Southern Sami), Samoan, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Seri, Seychellois Creole, Shawnee, Shona, Sicilian, Silesian, Slovak, Slovenian, Slovio (Latin), Somali, Sorbian (Lower Sorbian), Sorbian (Upper Sorbian), Sotho (Northern), Sotho (Southern), Spanish, Sranan, Sundanese (Latin), Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Tzotzil, Uzbek (Latin), Venetian, Vepsian, Volapük, Võro, Wallisian, Walloon, Waray-Waray, Warlpiri, Wayuu, Welsh, Wik-Mungkan, Wiradjuri, Wolof, Xavante, Xhosa, Yapese, Yindjibarndi, Zapotec, Zulu, Zuni.
  39. The Deutschlander II font is a display sans-serif typeface with a distinct vintage or retro aesthetic, specifically evoking the feel of post-war European news headlines ...
  40. Lust Text by Positype, $29.00
    Yes, finally. This one took the most time and the most restarting. Years went into imagining what Lust Text should look like and how it should structurally behave in order to truly improve upon a setting that includes any of the Lust typefaces. I approached it as much from the side of the type designer, as I did a potential user. The flow, the warmth, the personality needed to be there, but all of the excess had to be removed responsibly. In the process, and in need of inspiration, I looked backward to historical artifacts and precedent. In each early Lust Text approach, the solution was lackluster and/or vanilla and not actually a ‘Lust’ typeface. The exercise was not in vain though. By exploring past examples, I found my footing drawing for media now and how it might be used later—all the while, producing seamless, elegant curves and restrained indulgence (that sounds almost silly to say, but I like it). The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.
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