A new experimental vintage font called Hermona. The combination of retro and old fashioned era. Inspired by old school badges and labels. Hermona is an all-caps font that perfect for a headline. A great choice to use in label, poster, signage, t-shirt, storefront, greeting cards and logotype. Hermona is also complete with a lot of special characters such as stylistic alternates or swashes which are possible to combine and get more calligraphic looks. The ornaments and pre-made also include in a pack. Typeface features: - Uppercase - Smallcaps - Numbers - Punctuation & symbols - Accents - Custom ligatures - Stylistic Alternates - Contextual Alternates - Swashes - Stylistic set 01-05 Best Regards, Ramz.

Introducing Andalia, the romantic script typeface, that is modern, casual, and elegant. Created with slanted strokes, and a clean ornament that visualizes the more dramatic typographic looks. Andalia is ready to play with you. It comes with hundreds of alternates characters and some ligatures that you can mix and match. This font was created especially for food branding or advertising, and fashion. Consists with 500+ glyphs, Andalia is PUA Encoded, which means you can access the special characters from Font Book (Mac) or Character Map (Win). No special software is needed. Here is what you'll get : Uppercase Lowercase Numbers, symbols, & punctuation. Accented characters (Multilingual) Stylistic alternates Stylistic Set 01-11 Ligatures

Introducing "Romios", a modern serif and elegant font family with 10 unique styles. Each style features distinctive serifs and clean lines, resulting in a modern yet classic look. This font family is perfect for any project that requires a touch of sophistication, from editorial design to branding and advertising. The versatility of Romios font makes it an excellent choice for both digital and print media. With its PUA encoding, accessing the various glyphs and swashes is a breeze. Each style is carefully crafted to ensure legibility, making it an excellent choice for international audiences. Make your designs stand out with Romios font - the perfect balance of modern and classic typography.

June was first published in 2019 but it got a redesign and upgrade in the character set. It now supports Latin Extended and Vietnamese. It also has OpenType features such as stylistic alternates, case sensitive punctuation, small figures, arrows, superscript, subscript, fractions, and many more. June Pro was inspired by the work of Adrian Frutiger and his exploration into font design and legibility. June Pro is a modern sans-serif family in 10 weights ranging from Thin to Heavy with true italics. It was designed with legibility in mind. It is a versatile and distinctive font that makes it useful for various applications like editorial, web design, or branding.

Ranmor is a vintage slab serif typeface. Inspired by vintage logos & design, Ranmor gets the more strong typeface by adding the grunge feels, and inky effect on the letterforms. This font is a perfect choice for vintage or old-school themes. Ranmor represented strength, confidence, and an old-school aesthetic. You can use this font for many purposes such as vintage logo, mug, embroidery, prints, display, short text, packaging, cards, emblem, signage, and many more! Equipped with special characters to get your design more powerful. TTF & OTF in a zip file including : Uppercase Lowercase Numbers & punctuation Accented characters Stylistic alternates Stylistic set 01-02 That's all, folks! Thank you for visiting.

German type designer Verena Gerlach created this slab FontFont in 2011. The family has 10 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing as well as logo, branding and creative industries. FF Karbid Slab provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript character, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Karbid super family, which also includes FF Karbid, FF Karbid Display, and FF Karbid Text.

Houstander font is an excellent font for modern hand lettering logo or headline / display designs. Houstander Regular comes with upper and lowercase Standard Characters, Punctuation, Numerals. And other Glyphs variation of the OpenType features such as Standard Ligature, Stylistic Alternate, Stylistic Set (ss01 - ss10) and swahes (1-10). Houstander Allcaps comes with 2 sets Uppercase, Punctuation, and Numerals. And Houstander Swash has 26 extras swashes (a to z) to add punch to your designs. Suitable for any design needs : logo, branding, modern advertising design, logos, poster quote, book / cover Title, editorial design, website / blog, card, custom mug, pillow, t-shirts, and any hand-lettered needs.

Jure Stojan first created JY Klin for a student magazine in Ljubljana, Slovenia. ‘It was borne out of my frustration with layout [programs] and their taste for messing with decent fonts (making the headline occupy the entire column width at any cost, for instance). Therefore, I designed a “heavy duty” display font—it can be extended up to 120 per cent without any loss in quality (it is fairly condensed, so no one could think of squeezing it any further). I even used the font, stretched by the very 120 per cent, for 10 point text and the result was surprisingly legible (given some peculiar details prominent at display size).’

JANE ROE is a family of 10 Sans Serif condensed fonts of geometric construction and neo-Gothic style, a friendly typography with maximum readability, specially drawn for the composition of texts of any size for both printing and screen, signage or headlines and where you need savings in horizontal space. This typeface contrasts its neutral aspect with the humanistic modulation of the antlers in the characters, giving the opportunity to compose texts adaptable to any context and concept of design. The typeface includes small letters with support for Latin Extended-A, dynamic fractions, several set of numbers, etc. Look at the PDF with all the functions.

Abigral is a minimalist sans serif font, created with geometric shapes and fancy double-strokes letterforms. Abigral is designed in normal letterspacing that looks versatile to be used as a display, logotype, or body-text. This font is compliment with the beauty alternates characters and stylish ligatures that make your design more conceptual. This font is flexible for many styles of graphic design. You can use Abigral for minimalist themes, feminine, masculine, or luxurious. Perfect for logo, headline, magazine, body text, quotes, and more. Here's what you'll get : Uppercase Lowercase Numbers & punctuation Accented characters Stylistic set 01-04 Ligatures Thank you for your support and happy designing!

Gentleman font is a sans-serif font family of 10 weights – from hairline to black – designed by Juraj Chrastina. It is a legible typeface with clear geometry and spiced with nice humanist terminals enhancing its identity. We think Gentleman name suits perfectly to this family because of its beautiful outlines and elegant letterforms yet looking tight, compact and with own presence. Gentleman is surely a good choice both for screen applications and print media. Its multipurpose spreads over poster design, logos, headlines, body texts, stationery and back labels. Also very good for books, magazines and newspapers – an excellent choice even for small text size.

German type designer Siegfried Rückel created this sans FontFont in 2008. The family has 10 weights, ranging from Regular to Black (including italics) and is ideally suited for advertising and packaging, festive occasions, logo, branding and creative industries as well as web and screen design. FF Nuvo provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Nuvo super family, which also includes FF Nuvo Mono."

Royce is a cute and minimalist designed font family with rounded edges on each character to make a fun and modern impression on your designs. It is very easy to combine this font with other types because it comes with 10 complete weights ranging from thin to extrablack, with a modern impression Royce has many useful features for example Alternate which is more formal in feel and Discretionary Ligature which is very eye-catching so it is ready to be used for various kinds design types such as displays, titles, body text, magazines, cover art, social media, logos, web Ui, clothing, posters, and others. Royce also has multilingual support.

Alfabet is the result of over 3 years of work on a typeface inspired by Swiss and German designers & researchers. The main idea was to create a sans-serif with geometric and strong feeling. Whole family will work wherever we want to emphasize modernity and a rational way of visual thinking. Alfabet will be perfect choice for multiscript branding purposes, all styles support Latin (+Vietnamese), Greek and Cyrillic scripts (with Ukrainian,Bulgarian and Serbian forms). The whole family consists of 20 styles – 10 weights and matching italics. In addition to the rich set of characters, Alfabet includes Alternates, Superscript, Subscript, Ligatures, Arrows set and 7 different styles of digits.

Neue Frutiger Hebrew was created by Yanek Iontef and a team of designers and font engineers from the Monotype Studio, under the direction of Monotype type director Akira Kobayashi. The family is available in 10 weights from Ultra Light to Extra Black, with matching italics. Neue Frutiger Hebrew embodies the same warmth and clarity as Adrian Frutiger’s original design, but allows brands to maintain their visual identity, and communicate with a consistent tone of voice, regardless of the language. It is part of the Neue Frutiger World collection, offering linguistic versatility across environments – suited to branding and corporate identity, advertising, signage, wayfinding, print, and digital environments.

Singaphore is Stylish calligraphy font, Singaphore made by hand with copperplate pen and opentype feature with pua encode, Singaphore calligraphy include alternative,stylistic set and swash, Every glyph lowercase have a stylistic style, Singaphore is perfect for branding, wedding invites and cards or quote. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. The swashes are called alternative style. For example, letter "a" with ss.01 and ending swashes are alternative style for "a". In order to access you need them you need to open Glyphs panel.

Neue Frutiger Georgian was created by Akaki Razmadze and a team of designers and font engineers from the Monotype Studio, under the direction of Monotype type director Akira Kobayashi. The family is available in 10 weights from Ultra Light to Extra Black, with matching italics. Neue Frutiger Georgian embodies the same warmth and clarity as Adrian Frutiger's original design, but allows brands to maintain their visual identity, and communicate with a consistent tone of voice, regardless of the language. It is part of the Neue Frutiger World collection, offering linguistic versatility across environments – suited to branding and corporate identity, advertising, signage, wayfinding, print, and digital environments.

This is an Experimental typeface, a direct descendant of the BD Gitalona font family, which has a supermassive family with Variable technology. However, this version is more on the aesthetic aspect, which is experimental and exploratory. It complements the beauty of the primary typeface that we released separately. If you are a fan of Effectiveness and flexibility, please learn more about BD Gitalona and BD Gitalona Variable! Inspiration The world of entertainment moves non-stop. One by one, figures appeared and left. We expect to create something to entertain previous trends with packaging more relevant to the present. More specifically, we admire and are inspired by some of the world's leading and top singers with a segmented nature. We imagine so many figures that can affect every viewer. However, each artist or singer has a segment because almost all of them have characteristics. The Design The basic design of this typeface begins with a transitional serif shape with sharp, shapeless corners. Then in the middle of the invention, there was an opportunity to explore it further from the readability side by adding an optical variable that can adjust the serif thickness when used together between large, medium to paragraph text sizes for editorials. The shift from serif to sans-serif with the contrast initiated by the shift of the serif family form as a different variable also makes this font richer in terms of the features it contains. Parts are expected to add to the user satisfaction with the complexity of this font. The Features BD Gitalona consists of one sub-family intended for body text with nine weights from Thin(100) to Black(900) and four other display sub-families such as Display serif, Flick, Harmony Sans and Contrast Sans. Each consists of four weights Thin(100), Regular Weight(400), Bold(700), and Black(900). And again, there are also retailed separately; the BD Gitalona Variable font, which is designed to accommodate all Subfamily in 1 font file, and BD Gitalona Moxa, an experimental typeface. A total of 700+ glyphs in each style. Advanced OpenType features functionally and aesthetically, such as Case-sensitive forms, small caps, standard and discretionary ligatures, stylistic alternates, ordinals, fractions, numerator, denominator, superscript, subscript, circled number, slashed zero, old-style figure, tabular and lining figure. Supports multi-languages ​​including Western Europe, Central Europe, Southeast Europe, South America, and Oceania.

Introducing Bradrock, a vintage slab serif typeface. Inspired by old-school cowboy design, and circus-style. Bradrock has a more decorative typeface by adding bold bifurcated serif on the letterforms. This font is a perfect choice for vintage or old-school themes. Bradrock is an all-caps font, which represented strength, confidence, and an old-school aesthetic. You can use this font for many purposes such as vintage logos, mugs, embroidery, prints, display, short text, packaging, cards, emblem, signage, and many more! Equipped with special characters to get your design more powerful. TTF & OTF in a zip file including : Uppercase Small-caps Numbers & punctuation Accented characters Stylistic alternates Stylistic set 01-03 That's all, folks! Thank you for visiting.

Margon is a serif font family with a temperate design -- small serifs, moderate contrast, tiny roundings on the corners make it calm and serene. The Margon font family consists of 18 members divided into 4 groups of different proportions marked by indexes 360, 380, 400, 430. These values correspond to densities of sets -- 360 is the widest style, 430 is the most narrow one. The peculiarity of Margon family is a rather small difference in proportions of characters between neighbor groups, it’s less than 10%. Such tiny step gives possibility to select the font that gives the best result in combination of capacity and readability. Margon can be used in book, magazine and newspaper design.

German type designer Verena Gerlach created this display and sans FontFont between 1999 and 2011. The family has 10 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing as well as logo, branding and creative industries. FF Karbid Display provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Karbid super family, which also includes FF Karbid, FF Karbid Slab, and FF Karbid Text.

XXII Grober Pinsel - Rough brush capitals The Grober Pinsel is simply what it’s called - a rough brush ("Grober Pinsel“ in german). Handwritten Capitals from A - Z and 0 - 9 in three character sets, upper-, lowercase and an alternates set. In addition comes a set of 10 line strokes and a couple of ligatures and alternates. On the whole this font gives you the possibility to make your design look very unique and handmade. The Pinsel is awesome on shirts, posters and stickers, your stylish fashion blog or cookbook, and everything that needs a bold lettered message. It loves big headlines and gives its best in dynamic logos and also he speaks a well central european. Also see: Behance-Project.

Moggen is a fonts of serif displays with high and beautiful contrast flows with a variety of alternative choices of characters that you can use according to your needs, also equipped with Swash Ornaments for vintage and luxurious views on your design. This font is also equipped with a variety of character ligature that you can use for logos, labels, posters, advertisements, wedding invitations, cover, and various types of display designs. Opentype Features : Stylistic Alternates Stylistic Set 01-08 Standard Ligatures Discretionary Ligatures Fractions Ordinals Superscript Subscript Hope you enjoy this font, and don't hesitate to leave a comment or message if you have problems or questions. Thank you and have a nice day :) ;)

Olivetta—an ironic sans. Its name is inspired by Antique Olive typeface. These two fonts share a few common design features but Olivetta is more in tune with the spontaneous, ironic style of today's typefaces. Olivetta illustrates the power of words as images. The high contrast between thick and thin strokes of the lowercase letterforms gives visual strength to the font. The stroke contrast increases as the weights get heavier. Olivetta comes in 10 weights with matching italics and each style contains more than 400 glyphs which include alternates. The lightest weights work well in subtle headlines while the heaviest ones are perfect for posters, short texts, branding and editorial design. The intermediate weights are ideal for continuous reading.

yLab is geometric typeface compose of 10 fonts (5 weights and oblique declination) Perfect for titles and text, yLab supports many languages (Latin pro..). 11 OpenType Features (Alternative; Fraction; Numerator; Denominator; Superior; Inferior; Tabular figure; Ordinals; Discretionary Ligature; Stylistic Set; Case Sensitive Forms). • Ordinal feature includes the Latin alphabet (Uppercase & Lowercase). • Five Stylistic set for “a”, “g”, "i" and "l", includes accents. • Discretionary Ligature includes “AE”, “IJ”, “OE”, available in lowercase. • Contextual Alternate includes ligatures for arrows : <- -> ^| v| <-> v^| Add parentheses around period, numbers or arrows, add n or d for numerator, denominator. Add n, d or +, for numerator, denominator or case arrows. All Case sensitive characters become after the uppercase and number.

Bozon™ is a modern, minimalist geometric grotesk typeface. Letter shapes are crafted with the highest care for proportions and legibility. This clean, sharp sans serif is a great choice for all kinds of modern projects including branding, logo design and display use. Bozon™ family consists of 10 weights with corresponding italic styles, that give total of 20 styles. Italic styles were hand drawn to get sharp and fine letter shapes. The family has extended language support, as well as broad number of OpenType features, such as small caps, case sensitive forms, ligatures, stylistic sets, contextual alternates, lining, oldstyle, tabular, circled and small cap figures, slashed zero, fractions, superscript and subscript, ordinals, currencies and symbols.

Anago shares the same DNA as its sibling Macha, but is a completely different species than the former or any of my other sans serifs (Aaux Next, Air, Akagi Pro or Wasabi). Soft, ample letterforms are casually constructed and the end result produces a typeface that changes color as it varies in size — allowing the type family to work well in both text and display settings as long as attention is given to size. Anago takes a little but gives a lot. The 10-style typeface features a fully-loaded character set that includes: Small Caps, Proportional Lining and Oldstyle Numerals, Tabular Lining and Oldstyle Numerals, Fractions, Ordinals, Inferiors, Superiors, Stylistic Alternates, Ligatures, Case-sensitive, and more.

Blackberry is a display typographical family inspired on the design of vintage packaging, old fashion ads and show business marketing campaigns. This font brings back Woodtype characteristics such as angular serifs, and light and diagonal curves, which make it a fresh and current proposal for contemporary design needs. Blackberry has a dynamic system of layers that include 3D extrusions, shadows, outline and inline graphics, as well as a series of dingbats and flags. The system is supported for over 200 Latin-based languages. In total, the 10 Blackberry fonts provide a wide array of combinations and possibilities for high impact graphics, such as labels, packaging, posters, branding, record and movie covers, among others.

Lianhua is a handwritten font with a soft touch, given by a Chinese ink brush. There are lots of Chinese western fonts having a strong, sharp visual feeling, like the strokes of Chinese characters, so I decide to do the opposite: soft. Because except for Yang, there is also Yin in Chinese culture. The name 'Lianhua' means lotus in Chinese. This font is flexible and widely-used, it's suited for book titles, posters, brochures, flyers, even for menus of a Chinese restaurant. The total glyphs in this font is 351, including basic Latin letters and symbols, Latin-Expand A, 10 ligatures and 2 alternate letters, which are the letter g and letter y.

An offbeat not-quite-slab, not-quite-bracketed serif. And its extreme weight and width. Richard Dix started as a surgeon and turned out an actor, one of the lucky few who made a successful transition from silent film to talkies. In 1929 he made the movie western, “Redskins,” and his name appeared on a brilliant poster promoting the film. “Richard DIX”; four upper case and six lower case letters. The font Dix is derived and extrapolated from impressions of those 10 letters. Inspired by the poster for the 1929 film, “Redskin,” and a desire to create a black Edwardian font with an offbeat serif. Usage recommendations Western movie or 19th century-style advertising posters.

Neue Frutiger Thai was created by Anuthin Wongsunkakon and a team of designers and font engineers from the Monotype Studio, under the direction of Monotype type director Akira Kobayashi. The family is available in 10 weights from Ultra Light to Extra Black in both Traditional (loop terminals) and Modern (loop-less terminals) styles. Neue Frutiger Thai embodies the same warmth and clarity as Adrian Frutiger's original design, but allows brands to maintain their visual identity, and communicate with a consistent tone of voice, regardless of the language. It is part of the Neue Frutiger World collection, offering linguistic versatility across environments – suited to branding and corporate identity, advertising, signage, wayfinding, print, and digital environments.

Mirtha Display is a modern display font with distinct Art Nouveau details. Its lighter weights are condensed and sophisticated, while the heavier weights have a more powerful effect, making it perfect for headlines, posters, branding, logos, packaging and more. With a set of over 450 glyphs, this font supports a wide range of languages. Key OpenType Features include numerators and denominators, Old Style and Lining numbers, standard ligatures and localized characters such as Uppercase and Lowercase Sharp S. Mirtha Display covers 5 weights, 10 styles and 2 Variable cuts (regular and italic) to give you more design flexibility. Any suggestion to continue improving Mirtha Display will be welcome, do not hesitate to contact us!

Megabyte is a modern sans serif typeface built with minimal tapering and a geometric foundation in mind. The family contains 10 weights from light to black with matching italics that slant at 9°. Working on Megabyte, we’ve aimed to create a reliable workhorse typeface with the widest possible range of implementation. With its quirky curves and sharp edges Megabyte functions equally well in bulk text and in headings. Designed with an extensive collection of OpenType features and alternative forms, each weight includes extended language support + Cyrillic, ligatures, arrows, symbols and much more. Megabyte is ready to be put to work. Designed by Thomas Gillett, metrics and engineering with the help of Erin McLaughlin (Hindi Rinny).

»Cristal True« is an elaborate matrix display font. It contains 645 letters per font style and some Open Type features: Different stylistic alternates, small caps, various font styles and different sets of numerals. It is monospaced and therefor easy to handle, if you want to simulate the look and feel of a LCD display. The basis of this font is a Union-Jack or sixteen-segment display (SISD). It is expanded by another 10 segments for a wider range of languages supported (this should cover all European regions). »Crystal True« is perfected for the quick, easy and precise use in modern graphic design applications. Try »Cristal Text« for more text-heavier usages.

Armavir by Fontazy is an uppercase type-family consisting of three gradually distressed sub-families Armavir 01, Armavir 02 and Armavir 03 (each in Regular and Bold weights) and Shadow (also in Regular and Bold). Armavir is a sans serif font with a slight touch of handmade. Each typeface contains stylistic alternate version of vowels -A, -a, -E and -e, that converting uppercase font in unicase(-ish). The Shadow style is suitable for each of three text styles. Being a duplicate of the text layer, it gives an additional decorative appearance to the text. All fonts in the family has Latin (West, Central and Baltic) and Cyrillic encoding. Armavir is perfect for logo making, print design, advertising, branding etc.

Zomsenso is an angular, semi-modular typeface that supports OpenType alternates. The angular part means that the entire* font uses only angular segments and shapes. The alternate glyph shapes are under Stylistic Set 01. This font includes Seven Segment display (U+E000 to U+E07F) and arbitrary fractions (U+E1nd, n=numerator; d=denominator) that are mapped to the Private Use Area, so users can easily insert them via Unicode input. You can combine these fractions with the superscript and subscript numerals to create more fractions. This font can be used for essays, signs, logos, posters, commercial projects, videos, and many more. *except the circles in the Geometric Shapes block, which are still round

yLab is geometric typeface compose of 10 fonts (5 weights and oblique declination) Perfect for titles and text, yLab supports many languages (Latin pro..). 11 OpenType Features (Alternative; Fraction; Numerator; Denominator; Superior; Inferior; Tabular figure; Ordinals; Discretionary Ligature; Stylistic Set; Case Sensitive Forms). • Ordinal feature includes the Latin alphabet (Uppercase & Lowercase). • Five Stylistic set for “a”, “g”, "i" and "l", includes accents. • Discretionary Ligature includes “AE”, “IJ”, “OE”, available in lowercase. • Contextual Alternate includes ligatures for arrows : <- -> ^| v| <-> v^| Add parentheses around period, numbers or arrows, add n or d for numerator, denominator. Add n, d or +, for numerator, denominator or case arrows. All Case sensitive characters become after the uppercase and number.

I wanted to design my own sans-serif typeface for my web site to complement the rest of my type library; I designed Congenial as an understated, highly legible complement to my more decorative display faces. Of course, I’m never far from my calligraphic roots, so Congenial retains some hand-drawn elements, visible particularly in the heavier weights of this generous 10-face family. As befits its name, Congenial is a friendly and inviting face with a generous x-height and highly differentiated characters. See what’s included! http://bit.ly/1Agnkio These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Sztos (2018-2022) is a remix of one of the most famous grotesques used in Poland – Baccarat (published by Jan Idźkowski i S-ka in 1922). My version loosely refers to the original. On the one hand, I wanted to modernize the drawing and proportions, on the other hand, I did’t want to lose the historical flavour and details in which you can still feel traditional printing. In addition to the fairly wide version of the normal style, there is also a narrow version. Thanks to this contrast, Sztos gives the possibility of expressive combinations of different styles. The whole family consists of 10 weights, two widths and an additional slant version. Design Support: Małgorzata Bartosik, Karol Mularczyk

Potent, clean and classy. Meguro serif has a modern-styled boxy shape with small glyphic serifs emphasizing the edge of its vertical and horizontal strokes. Inspired by iconic fonts of the 1900s, Meguro serif incorporates the sophistication of the digital age to strike its own unique character. Its mono-line oriented, pointy serifs and very high X-height ensure that it is extremely legible and creates a strong impression. The Meguro serif font family is comprised of 10 styles with 5 different weights from light to black, along with matching italics offering possibilities for use in web, print, package and sign design, all with the goal of building an established look for brands in wide range of industries.