Amidst the pages of the 1946 foreign-printed "100 Alphabets Publicitaires" ("100 Advertising Alphabets") was an example of a beautiful vertical script type design with a somewhat calligraphic look. This became the work model for Script Spot Initials JNL.

Silly Behavior JNL is based on a hand lettered alphabet found within the pages of the vintage lettering book “100 Alphabets Publicitaires” (100 Advertising Alphabets). The fun, haphazard arrangement of the letters and numbers convey a casual approach to titling.

The Black Puma typeface was inspired by the rock beats and the honest spirit of today's indie music scene. Just as evolving garage bands', Black Puma’s strength lies in its fresh and brave approach: to playfully experiment and proudly take its imperfections as long as they are needed to stay real and honest. Black Puma's aim is to entertain, while expressing a strong human touch through its handmade and creatively assembled characters. Black Puma's varying rounded and edgy shapes create a vibrating yet coherent visual, which carries a positive, playful atmosphere. Its irregularities and extra bold characters empower Black Puma to have great and touching visual impact, which make it stand out of the mass flow of information delivered in the information society we live today. Black Puma font - with its 370 glyphs - includes all the accented characters of the Latin alphabet, and also comes with a couple of alternate characters (stylistic and contextual) to play around with. And, above all - as mentioned before - it includes its essence: the young spirit. So come, play around and have fun with Black Puma. Use it to create expressive, passionate posters, flyers and art work full of spirit for the awaiting young-minded public. You can find more artwork using Black Puma under the "Gallery" tab above.