Lovage is Modern Elegant Serif Typeface The serifs that we made specifically for the needs of elegant branding, with additional ligatures and alternates in a more feminine and unique form will be ready to add value to your brand. It's great to take advantage of designers or product owners who need a solution to make their designs look more classy and modern. This font is specially designed for fashion-themed projects, perfectly suitable for creating elegant, chic, lifestyle designs such as logos, titles, magazines, and more.

Hello, Are you looking for a bold serif font? Do you want of creating Something that stand out and inspire creativity, imagination, and endless fun? Wait no more, we will give you the best choice. Helvers a Strong Bold Serif Font Helvers a Strong Bold Serif Font, Inspiring from college typography. This font is perfect for a design that makes it more attractive and playful. made with a very good level of aesthetics making this font suitable for book cover, poster, packging, merchandise, logotype and much more.

Hello, Are you looking for a rustic serif font? Do you want of creating Something that stand out and inspire creativity, imagination, and endless fun? Wait no more, we will give you the best choice. Street Culture a Rustic Serif Font Street Culture a Rustic Serif Font, Inspiring from college typography. This font is perfect for a design that makes it more attractive and playful. made with a very good level of aesthetics making this font suitable for book cover, poster, packging, merchandise, logotype and much more.

Kicaps is an unique all caps sans serif and bold modern look font. This Font design presents a unique display of each characters that created awesome typeface. Also Kicaps design gives a bit more of a restrained option by keeping with more classic sans serif letterforms. Kicaps font provides a distinct, creative, and expressive message for branding, advertising, packaging, headlines, magazines, websites, logos, and more. Kicaps Features: Uppercase glyphs Numeral and Punctuations Currencies Standard Ligatures Stylistic Alternates Thankyou for choosing this font, Enjoy Regards, Grontype

Collider, an uppercase display font that captures the beauty of vintage looks The proportions of the letters are deliberately uneven, lending an authentic quality to your text. Unlike conventional fonts with straight lines, this font takes a more organic approach. Its outlines are beautifully imperfect, flowing with subtle curves that add a touch of artistic flair. In addition, Collider gives ornaments as a special bonus. Collider fits in headlines, logos, branding materials, and many more.

Evor is an original handwritten font that can be used in various needs of the network such as screen printing of clothes, posters, films, magazines, banners, books, and more!

A rough, yet legible version of my handwriting. Comes with contextual alternates that makes your text look even more cool! Also with loads of international letters! Viva multilingual support!

Carl Schraubstadter of the Inland Type Foundry probably had more to do with the design of this italic than he did with the roman. Great for Craftsman Era projects.

Ufaira is an original handwritten font that can be used in various needs of the network such as screen printing of clothes, posters, films, magazines, banners, books, and more!

Boardwalk Avenue is an elegant type collection of three styles and two weights of each. It’s divided into Boardwalk Pen, Boardwalk Antiqua and Boardwalk Serif. Boardwalk Avenue’s core is a connected mono linear script that works fantastic when paired with either of the impressive serif styles. All the fonts work great on their own but try putting them all together for a complete display font setup for a project. Here’s a short introduction on what’s included: Boardwalk Avenue Pen is a connected Script. It’s great for headlines, quotes or in packaging. It has a casual hand drawn vibe to it but it’s clean and legible. It’s equipped with automatic Contextual Alternates that keep the connections smooth and versatile. For instance when you type double letter another of them will automatically change to add variation. Or if you type “i” for example, as a first letter after space or after capital letter the code will add starting point to the letter to keep the letterforms more balanced. If you need more ambitious letterforms you can try Swash or Titling Alternates -there’s alternates for every standard letter and seek for even more alternates from the glyph palette. Boardwalk Avenue Antiqua is a high contrast serif with strong character. It’s great for glamorous headlines or as a logotype. Boardwalk Avenue Serif is a low contrast serif with bulky character. It’s great for strong and sturdy headlines or as a logotype.

Camper is an original font collection of sixteen display fonts and extras. Camper’s core is a low-contrast connected script with three weights. In addition there are Sans, Serif and Slab fonts. All Camper fonts have a coherent style of solid forms with soft edges. They all play well together but work as themselves too. Camper’s Print is the same family with rugged “printed” edges and print texture. Camper Script is packed with several OpenType features: Contextual Alternates and Standard Ligatures help to maintain smooth flow while typing and they’re normally on. If you need more flashy characters try Swash, Stylistic or Titling Alternates or seek for even more Alternates from the Glyph Palette. Camper Script is PUA encoded and you can access extra characters in most graphic design softwares even without OpenType support. From Discretionary Ligatures you will find several flashier ligatures and a set of Catchwords: Access them by typing “The”, “And” or “With” with Discretionary Ligatures turned on. Camper Extras is a pack of strokes and swashes designed to go with the script. Many strokes can also be directly combined with a letter to make a custom “swash letter”. Check out posters for more inspiration. All Camper’s fonts have a wide language support — even Cyrillic. Camper is a recognizable and sturdy display pack with smooth and friendly outfit. It’s great for any display project from posters to identities and from online to print.

Laca Text is a sans-serif version of Laca. It was designed starting from the shapes of Laca. It is a cleaner version of Laca. Laca Text has characteristics like a bigger x-height, open counters, and smaller ascenders. It works better in smaller text than Laca because it keeps the structure without the stylistic features of Laca. Laca Text has more straight lines and follows the round shapes of Laca. Laca Text, as the name says, is more proper for long text but also for identity and branding.

Unveiling Arabico, a captivating typeface that bridges cultures and aesthetics with its exquisite design. Arabico is a tribute to the elegance and fluidity of Arabic script. Its letterforms are carefully crafted to echo the aesthetic beauty and expressive nature of Arabic writing. Every stroke and curve of its letters pays homage to the graceful artistry of the flow of Arabic calligraphy. Arabico fits in headlines, logos, posters, flyers, branding materials, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview.

This is another grunge style hand drawn font I created with a poster marker. Including all Latin language extensions, Cyrillic and Japanese Hiragana and Katakana. It's an all caps font. I drew a couple versions of each letter then picked one of them for lower and one for uppercase so they can be combined for better flow and more even more natural look.

Caturrita Display is a new version of Caturrita. Better for titles and small pieces, with a large contrast in the heavy weights. It preserves the same structure of Caturrita, but with a more calligraphic touch, in the ligatures and almost all the characters. It comes in five weights, giving more elegance in the light ones, and strongly and expressive in the heavy tones.

This Font is inspired by the Nintendo game: Tetris® It has 2 styles: BOLD and THIN. They both have simulated greyscale and can be used out of the box like you see them on the pictures. It comes with more than 450 glyphs per style. More than capable of supporting all european languages, small caps and different numeral figures.

P22 Albemarle is a smooth reworking of the popular rough textured Roanoke font. The texture change gives this style a much more elegant effect, yet retains its skilled capturing of historical handwriting. Albemarle Pro features at least one alternate for all Caps and many lower case characters. The Pro font also features a full CE character set and more with over 600 glyphs.

Wangi - Display Font, a stencil style typeface perfect for any type of logo, packaging, fashion, magazine, etc. Mantovans is cleanly designed. This is the best choice with more than 130+ alternative characters, so you can show more variations for the completion of your design If there is a problem, question, or anything about my fonts, don't hesitate to ask! Big Thanks Ergibi Studio

Adira smile is a handmade calligraphic font made with a touch of love in each character with a heart that can be connected to make this font more graceful. This font is perfect for logos, branding, business cards, watermarks, posters and more. Adira smile comes with a full set of uppercase letters, lowercase numbers and punctuation marks, and multilingual support.

ITC Dinitials is the work of German designer Helga Joergensen. When I started drawing the first of them, I was very much inspired by dinosaurs, but during the work my fantasy guided me more and more and then became rather fabulous creatures." ITC Dinitials is a capital letter alphabet available in both black on white and white on black weights."

This script is made for mimicking handwriting with a fair amount of ligatures: there are more than 700 ligature pairs (or even more characters; I never really counted them) to help you to make very, very convincing lines of text without ever lifting a pen! It’s been a bestseller in FontShop for years, and now it’s available here as well!

Spike was designed as a Latin type family, with the characteristic triangular serifs, but with more character and range of weights than the more common latin faces available. Designed as a display face, it could be used as a flavorful text face in special situations. The complete family consists of four fonts: light, regular, bold and an all-caps incised version.

Pelita is a sans serif family which is divided into 2 sub-families, Regular and Grande. Pelita is designed with a terminal that forms a curved angle on one side so as to give the impression of representing firmness and softness. The grande version is a modified version of the main version, but is designed more streamlined with curves and more extreme angles.

The Joanna® Nova design, by Monotype Studio designer Ben Jones, is an extensive update to Eric Gill’s original Joanna typefaces and brings this much admired – but underused – slab serif typeface into the 21st century. Joanna Nova features 18 fonts – more than twice as many as the original Joanna – with a wide range of weights including thin and ultra black, which were not available in the original design. Every glyph has been redrawn using a variety of reference sources, including Gill’s original sketches and the copper patterns used in Joanna’s initial production. When Jones set out to design Joanna Nova, he saw that the ‘real Joanna’ was not immediately evident. “Some of Gill’s original drawings have a sloped ‘M’; there is also a ‘K’ and ‘R’ with a curled leg and a letter ‘d’ without the flat bottom,” he explained. “Is this Joanna? Or is it the version used to print Gill’s Essay on Typography? Or is it the digital version with which most people are surely more familiar than any other version? Ultimately, I think, none of these and all of these were ‘Joanna’ because, as with any typeface, it is more the idea or concept behind the typeface that makes it what it is. My approach was to create a version of Joanna that appears in your mind when you think of Joanna.” Jones noted that one of the most distinguishing aspects of Joanna is the italics; and that, for reasons unknown, many of the characters in the current versions are much more condensed than those in the hand-set fonts of metal type., The newer designs being almost unusable at small sizes. The italics in Joanna Nova have been reworked to be more legible and closer to their original widths. Joanna Nova expands the original Joanna in several ways that open up new typographic possibilities, These additions include several new weights, support for Greek and Cyrillic scripts, small caps for all scripts in both upright and italic styles, several numeral options and a host of context-sensitive ligatures. The Joanna Nova typeface family is part of the new Eric Gill Series, drawing on Monotype's heritage to remaster and expand and revitalize Eric Gill’s body of work, with more weights, more characters and more languages to meet a wide range of design requirements. The series also brings to life new elements inspired by some of Gill’s unreleased work, discovered in Monotype’s archive of original typeface drawings and materials of the last century.

Document is an easy-to-read sans serif with large lower-case letters, but with one difference - it is slightly slanted to the right, but a lot less than a conventional italic angle. This is intended to give it a more informal and modern look than a perfectly upright font would be, and which also contributes extra dynamism while reading. It's a sort of in-between font, for situations where a boring old upright typeface is too formal and staid but where the italic version is too slanted and obvious. There are six weights, giving adequate representation for most jobs, from large bodies of text to headlines. The zip package contains both OTF and TTF versions - install either OTF or TTF, not both versions of a font on the same machine.

A former lettering artist at Hallmark Cards, Rob Leuschke now has his own thriving design businesses, Alphabytes and the new TypeSETit. Growing up in St Charles, Missouri, where he still lives, Rob showed great artistic promise at an early age. He earned a BFA in graphic design at the University of Missouri at Columbia. After graduation, his stint at Hallmark Cards gave him the opportunity to learn from and work with some of the best lettering artists in the industry. Rob struck out on his own in 1987 and now boasts a long list of clients from all over the world. Rob has created over 250 custom typefaces, and his work has been exhibited in New York. Ambiance BT is Rob’s first typeface published by Bitstream, with more to follow.

Arable Font Is "Unique Display Font" refers to a specific type of typography that is characterized by its distinctive, one-of-a-kind design, and it is typically used for eye-catching and decorative purposes. Here's a detailed explanation of what a unique display font is: -Distinctive Design: Unique display fonts stand out because of their distinct and unconventional design. They often deviate from traditional letterforms and can take on a wide range of creative and artistic shapes. Unlike standard, legible fonts used for body text, display fonts prioritize aesthetics over readability. -Specialized Use: Display fonts are not intended for extended reading. Instead, they are used in small quantities for headlines, titles, logos, posters, banners, invitations, and other design elements where visual impact is essential. Their unique and attention-grabbing design makes them ideal for drawing attention to specific text. -Creative Freedom: Designers have creative freedom when creating unique display fonts. This allows for a wide array of styles, from whimsical and ornate to futuristic and abstract. Some display fonts may be inspired by art movements, cultures, historical periods, or nature, leading to highly original and thematic designs. -Limited Character Set: Display fonts often have a limited character set compared to standard fonts. They typically include uppercase letters, numbers, and basic punctuation marks, but may lack lowercase letters or extended characters. This limitation is due to their specialized use and focus on visual impact. -Customization: Some unique display fonts are custom-designed for specific projects or brands. Designers work closely with clients to create a font that aligns with the brand's identity or the project's theme, ensuring a truly unique and tailored result. -Combination with Other Fonts: In many design projects, unique display fonts are paired with more standard, legible fonts to achieve a balance between visual impact and readability. This combination allows for a harmonious and effective overall design.

Terfens Gothic is the perfect choice for your next project! With its medium contrast and approachable design, this calligraphic sans serif has a classic feel that will never go out of style. Terfens Gothic is the perfect typeface for anyone looking to add a touch of uniqueness to their designs. With its generous x-height and rounded terminals, it's perfect for creating one-of-a-kind designs that are sure to impress. Its large x-height gives it a welcoming, but not too casual vibe. With forty-eight different typefaces, it has the versatility and aesthetic options you need to make your project stand out. Choose from regular, condensed, and extended styles, each with nine different weights and italics. Terfens Gothic has the look you need to make a powerful impression. Terfens is the ideal typeface for any project that has to stand out, thanks to its towering verticality. Terfens may be utilized for a variety of purposes because of its adaptable design. Terfens is a sans unlike any other- it starts with a beautiful calligraphic chancery script and then adds movement and personality. This sans is guaranteed to make your next project more exciting! The Terfens Type System's third typeface, Terfens Gothic, is an amazing addition to any type collection. The Terfens Type System's adaptability is unrivaled, with its vast choice of styles, widths, and weights. This font family has everything you need to create unique, customized designs that will suit your individual needs. Whether you need a narrow or wide font, or a hairline or bold weight, the Terfens Type System has you covered! And, with its Opentype features, the Terfens Type System is perfect for anyone who wants to add a personal touch to their projects.

Chilada is an outrageous display family by designer Patricia Lillie for Image Club. Across four versions, the decorate treatment inside Chilada's letters becomes more intense. Chilada characters exude an energy of their own. Their design could be described as a cross between Bank Gothic and Neuland, with a spoonful of funk mixed in. Big and chunky, Chilada's forms are made up of straight lines only. There are no curved elements. The resulting design is angular and cuts a good figure on the page. Of the Chilada family's four members, the basic font is named Chilada Uno. Uno is Spanish for one!" The forms of Chilada Uno's letter are solid black-or whatever color you choose to set them in! Chilada Dos, Tres, and Quatro each offer their own decorative treatments: Chilada Dos's letters sport a zigzag inline, Chilada Tres is decorated or an ornamented leaving leaves more black from the letters than white, while Chilada Quatro's level of decoration is just crazy. Its letters are made up more more from white space than from black marks. Chilada Quatro is almost an outline font!"

Binate provides a smart and adaptable solution for the modern creative. Designed with functionality at its core, Binate offers a synergetic blend of neutrality and expression — all within a contemporary superfamily. Binate combines the characteristics of a workhorse sans serif and an elegant brush-inspired display style. The Binate family delivers a wide variety of possibilities and combinations for designers with its vast range of weights from Hairline to Black. Built for purpose, Binate offers designers a diverse spectrum of expression, as Binate is as comfortable in the tiny details on packaging as it is in large formats like billboards and posters. Binate’s apertures present a crisp and rigid style that evoke a utilitarian design, yet experimenting with some of Binate’s lower hooks can offer a more approachable and friendly demeanor. All of Binate's companions — like its Italics — can unlock new layers of creativity and tone of voice, and they all feel at home on both digital and print mediums. Binate encourages you to experiment with its impressive weight ranges and arms you with ample tools to refine and tweak endlessly.

946 is a multilingual techno-style family developed by Berlin-based type designer Roman Wilhelm (RomanType). While more and more text families have recently been extended to a multilingual and multi-script level, not so much attention has been given to the more decorative styles. The 946 family does exactly that. A lot of care has been given to the various diacritics: they were designed a little more brutal, a little more European than with some other fonts of this category. Do also watch out for the non-Latin legs of this family. 946 is inspired by electronic music. When Roman found a second-hand Roland TR-606 drum machine in a store in his hometown back in 1995, he started to hang out with would-be DJs and musicians, trying to play the beats that went around the globe. When he started to study visual communication three years later, he was assigned the matriculation number of 946, which has now become the name of this family. Language support: Afrikaans, Albanian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Icelandic, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish, Swedish, Turkish, Vietnamese, Zulu. Do also watch out for the other script versions of this family!

Benedictus Brush is a stylish, fresh new layered brush script font family. With lots of alternate characters (415+) and more than 340 realistically created standard ligatures. The letters are made with brush pen and scanned thereafter carefully drawn into vector format. Benedict Brush is a versatile multilungual font family and comes with several of OpenType features: - 340+ Standard Ligatures - Stylistic Set - Character Variant - Terminal Forms - Proportional Figures - Tabular Figures - More than 1140 Glyphs - Multilingual To make you more better eye-catching and colorful designs, Benedictus Brush is a layered font! There are 7 variants of Benedictus Brush, to add even more flexibility to your designs: Solid Base, Shine Solo, Shadow Solo, Combo One, Combo Two, Combo Three and Complex. These are features that offers virtually endless variation. Enjoy!

Engaging the issue of scalability, Beaufort® is configured so that serifs render with great sharpness, independent of type size, limited only by device resolution. This scale of effect empowers the typographer with a design axis stretching from awesomely huge to preciously tiny, further enhanced by weights from Light to Heavy, small caps, and alternate figure styles. In style, Beaufort has a number of affinities. In particular, the bold romans recall a kind of “grotesque with small serifs” style popular with sign painters and package lettering artists in the early 20th century, and still going strong. In proportion, the basic Beaufort is in the vein of the classic oldstyle types that descend from Granjon , via the French Oldstyles, or Elzevirs, to Plantin and Times in the early twentieth century. Designed for optimum clarity, readibility, and word count, these types have a pronounced angle of stress in the lower case, which is quite large and fairly narrow in relation to the caps. None of the caps are exceptionally narrow, and both cases have an evenness of width that makes for a no-nonsense, orthodox appearance. The strength of the capitals distinguishes these types from those of another “optimizing” era, the 1970s and ’80s, when puny caps made for monotonous text. However, strong though they may be, Beaufort’s caps are not as obtrusive in text as those of Times or Plantin.

Boardwalk Avenue Rough is a textured version of Boardwalk Avenue. It’s a robust type collection of three styles and two weights of each. It’s divided into Boardwalk Pen, Boardwalk Antiqua and Boardwalk Serif. Boardwalk Avenue’s core is a connected mono linear script that works fantastic when paired with either of the impressive serif styles. All the fonts work great on their own but try putting them all together for a complete display font setup for a project. Here’s a short introduction on what’s included: Boardwalk Avenue Rough Pen is a connected Script. It’s great for headlines, quotes or in packaging. It has a casual hand drawn vibe to it but it’s clean and legible. It’s equipped with automatic Contextual Alternates that keep the connections smooth and versatile. For instance when you type double letter another of them will automatically change to add variation. Or if you type “i” for example, as a first letter after space or after capital letter the code will add starting point to the letter to keep the letterforms more balanced. If you need more ambitious letterforms you can try Swash or Titling Alternates -there’s alternates for every standard letter and seek for even more alternates from the glyph palette. Boardwalk Avenue Rough Antiqua is a high contrast serif with strong character. It’s great for glamorous headlines or as a logotype. Boardwalk Avenue Rough Serif is a low contrast serif with bulky character. It’s great for strong and sturdy headlines or as a logotype.

Lockup JNL is a more condensed version of Jeff Levine's Hoosegow JNL - based on a classic wood type design.

Lens Grotesk is a Neo-grotesque type family of 16 fonts born as a result of a very conscious research in the field of the neutral Swiss aesthetic. There's a reason for all the prominent examples of this design like Helvetica and Univers to be used on a daily basis for more than 70 years and it's a simple one - they just work. The closed terminals, the low contrast, uniform widths and proportions makes the Neo-grotesques feel just right. Although very often branded as stiff, the neutral Neo grotesques are here to stay and Lens Grotesk is our own reading of the popular style. Lens Grotesk takes the Neo-grotesk model one step further adding a pinch of Geometric sans-serif to the mix thus creating a way more modern and contemporary looking design. Characterized with more generous oval proportions and slightly more open terminals, Lens Grotesk keeps the modulation and rhythm needed for a slightly longer texts while visibly keeping everything in order. Zooming in you'll find traces of the Geometric aesthetic - the robust almost right angled approach of the arches and tails (look t, f, j, y) and the way more circular rounded shapes. Like all our fonts, Lens Grotesk is equipped with a range of OpenType features, stylistic alternatives and of course Cyrillic support. It comes in a pack of 16 fonts with 8 styles and their matching italics or one variable font file available with all full family purchases. Live Tester | Download Demo Fonts | Subscribe

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Aroma Beauty is a luxury typeface, full set of lowercase and uppercase letters, numerals and punctuation, multilingual symbols. Very suitable for the title, logo, typography, clothes, magazines, brochures, packaging and much more for your design needs, making your designs more modern and professional.