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  1. Ligotra by Prioritype, $18.00
    Ligotra font comes in a victorian style, looks simple and not too complicated, but still has character. What can be used in this font? Of course, there are so many and can be explored as needed because it contains many alternative characters. You can use it on digital or print media such as food and beverage products or labels, music festivals, labels, vinyl records, clothing & accessories, automotive and many more. For reference, see preview. Features: -Uppercase -Lowercase -Numeral -Punctuation -Multilingual -Alternate
  2. Nicotine by Chank, $99.00
    Need to cram a zillion words on to a single page? Nicotine is your vice. Cram it. Nicotine Jazz is a bit more musical as it trades uppercase and lowercase letters for an interesting unicase effect. Italic can be used for extra emphasis. The condensed nature of the Nicotine fonts allows for impressive use at larger, poster sizes. Another interesting tidbit? The I in Nicotine is a silhouette of a traditional filtered cigarette; that's how the font got its name.
  3. Schola Serif by StudioJASO, $56.00
    Schola Serif is a neo classic serif font that reinterpret the classic Latin style structure and expression in a modern and intriguing way. Schola Serif looks sharply defined, giving clear-cut impression. It features sharp serif and details and presents its own distinctive character when used in title or sub headline or written with over 16pt. Font with 5 different weights, over 60+ languages, 9 OpenType features. It really does work in everything ranging from editorial design, graphic, and even integrated branding design.
  4. Sometimes Rough by Arterfak Project, $26.00
    Sometimes Rough, a new brush font with a real hand-lettered brush in solid ink. The letterforms have many personalities; sometimes strong, feminine, sometimes elegant, or manly. The modern-vintage design, flexible for a lot of needs. Create a natural typographic with this font, including 150+ alternate characters that give you more variations. Ideal for logos, merchandise, craft, poster, flyer, books, menu, packaging, advertising and more. Features: Uppercase Lowercase Numbers Symbols Accented characters Stylistic alternates Stylistic set 01-07 Contextual Alternates
  5. Miller by FoxType, $50.00
    Introducing Miller Display new generation Decorative Typeface. Miller Typeface created with the vision of to attract the audience to your brand . The finest details of this typeface are methodically and mathematically created. Miller is created with all the tasks of a corporate font and also for the usage in a variety of projects, including branding, logos, titles, headlines, posters, screens, display, digital ads, and everything else. We are putting a lot of effort on this font as a long-term project.
  6. VVDS Benigne Sans by Vintage Voyage Design Supply, $14.00
    VVDS Benigne Sans is geometric font family consisting of 8 weights ranging from Thin to Ultra Bold with matching italics. Balanced and gently Thin or fat and heavy Ultra Bold, good wide range of widths, which allow use this font not only as a Headers, also as sub-headers or block texts. Also, I love how it looks in infographics. VVDS Benigne Sans is latin-based multilingual and contains all mathematics symbols. OpenTypeFeatures Ligatures, alternates, old style numerals and fractions. Enjoy! VVDS
  7. Promethium by Mysterylab, $17.00
    Promethium is an elegant vintage-style condensed font with lots of ornate detailing. Ideal for western, cowboy and rodeo graphics, as well as circus & carnival themes. Additionally, Promethium can trace some of its design roots to the well established Argentine graphic style known as Fileteado, as well as to Victorian poster and book arts. The stacking & layering of the 4 different versions of the font can yield a great range of eye-catching diverse looks and color schemes that can fit many purposes.
  8. Easytype by Vitalik B. Old, $5.00
    Easytype is the first font family released by Vitalik B. Old. Yet simple, handwritten type feels in title as good as in a middle size paragraph. Both italic and italic bold styles got 999 characters in a set, including Latin, Cyrillic and Greek symbols. Full set of Basic, Additional, Extended and Advanced Latin symbols [452]; Full set of Basic and Extended characters in Cyrillic script [256]; Basic Greek character set [73] Font family was designed by y/y behance.net/youryourich
  9. Adieu Mon Ami by Hanoded, $15.00
    No, I am not leaving and none of my friends or relatives have packed up and left. I needed a more ‘letter-like’ name for this font and I found Adieu Mon Ami (farewell, my friend in French). Adieu Mon Ami is a handmade pencil font that will add that extra ‘je ne sais quoi’ to your designs. It comes with joie de vivre, un petit peu de vilain, but can be doux comme de la soie as well. Bonne chance!
  10. Heroliga by Yahya Type, $18.00
    Heroliga is an elegant & modern sans serif font with special alternative letters and with multilingual support. Heroliga is perfect for logo design, magazine headers, product packaging, branding projects, clothing or simply as a stylish text overlay to any images or websites. WHAT’S INCLUDED? • Comes with regular, italic, bold and bold italic font styles. • Uppercase & lowercase letters. • Numbers, punctuation. • Ligature & Huge Stylistic alternate. • Multilingual support. Still got a question? Send me a message and I’ll be happy to answer! qura.yahya@gmail.com
  11. Greenwood by Protimient, $22.50
    Greenwood is a monospaced, cursive typewriter script, based on a typewritten letter from a Mr J. G. Greenwood Esq. to a branch of the National Westminster bank in Oxfordshire, Great Britain, dated 6th June 1904. This uncommon style of typeface is suitable for many tasks as it not only has the functionality of a monospaced font but it has a quirky distinctiveness that lends itself especially well to any setting that requires a decorative font that reads surprisingly well in extended text.
  12. Zoomber Display by FoxType, $50.00
    Introducing Zoomber Display new generation Decorative Typeface. Zoomber Typeface created with the vision of to attract the audience to your brand . The finest details of this typeface are methodically and mathematically created. Zoomber is created with all the tasks of a corporate font and also for the usage in a variety of projects, including branding, logos, titles, headlines, posters, screens, display, digital ads, and everything else. We are putting a lot of effort on this font as a long-term project.
  13. Masheen by Ingrimayne Type, $10.00
    This typeface was inspired by the popular typeface Machine but is not intended to be a copy of that font. It uses straight lines with circles converted to octagons. The Masheen family offers a variety of overlay possibilities to produced multicolored lettering. MasheenConvicted and MasheenFlag can be layered over MasheenBold to produce letters with two colors. The two overlay styles can be placed over MasheenCollege to produce bi or tricolored lettering. Examples are given in one of the font posters.
  14. Cathyna Display by FoxType, $35.00
    Introducing Cathyna Display new generation Decorative Typeface. Cathyna Typeface created with the vision of to attract the audience to your brand. The finest details of this typeface are methodically and mathematically created. Cathyna is created with all the tasks of a corporate font and also for the usage in a variety of projects, including branding, logos, titles, headlines, posters, screens, display, digital ads, and everything else. We are putting a lot of effort on this font as a long-term project.
  15. Emilia Gotisch by RMU, $25.00
    Weiss' gothic-style blackletter font completely redrawn and redesigned for present-day use. This font contains a bunch of useful ligatures, and by typing 'N', 'o' and period plus activating the OT feature Ordinals you get an oldstyle numbersign. As usual in my blackletter fonts, the # key is occupied by the round s.
  16. Overbold by Catharsis Fonts, $32.00
    Overbold is an unapologetic display typeface inspired by an illustration in Eric Gill's Essay on Typography (p.51), in which he demonstrates �how not to make letters�. In particular, he shows that increasing the weight of the downstroke in a serif �A� without structural adjustments yields an absurd, �overbold� result. I found the letter so charming that I decided to blatantly disregard Gill's wisdom and draw an entire overbold typeface. Here is the result. I'm not sorry.
  17. Geria by LetterMaker, $21.00
    Geria is a hand drawn sans serif in four weights. Despite being rough and organic, Geria retains the basic structure and shape of a readable sans serif. The result is a functional typographic tool with a lot of personality. The family comes in four carefully balanced weights that offer a lot of contrast from the delicate Light to the punchy Heavy weight. Geria is perfect for display use in branding, packaging, editorial design, posters and advertising.
  18. Vertical by Alias, $60.00
    Alias Vertical is a sans serif typeface with a vertical cut-off point for letter endings. The vertical cut-offs bend round characters (b, c, o, etc) into a squarish, high-shouldered shape, suggesting Roger Excoffon’s Antique Olive. In mid-weights, the typeface mixes Antique Olive with typefaces such as Gill or Johnston, for example the shape of the t, the l borrowing Johnston’s flick. Vertical has the same minimal difference in weight between verticals and horizontals as Gill and Johnston, and the same sharp connection point where curves meet straight lines. Like Antique Olive, Vertical has a narrow connection point here, adding contrast and definition. The overall effect feels austere at lighter weights and strident and graphic at bolder weights, and sharp and incised throughout. In the Bold and Black weights, the squarish and top heavy shape of Antique Olive is most noticeable. For example the wide uppercase, with the B having almost-even width between top and bottom curves, and the almost-overhang of the top curve of the G. But Vertical does not have as extreme an aesthetic or square shape as Antique Olive. As well as its wide design, the upper case is given extra authority by being a slightly heavier weight than the lower case. This is a device borrowed from Gill, and other ‘old’ typefaces, where the upper case is presented as a titling design. Modern sensibilities are more focussed on an even colour between upper and lower case. Vertical was originally intended as a sister typeface to Ano, like AnoAngular or AnoStencil. Vertical developed into a similar but separate design. Ano was designed for use in Another Man — in its modular, circle-base design, and the way there aren’t the amendments usually made in bolder weights to ensure letter clarity. This is for layouts where different weights are used together in different sizes so that the overall letter weight is the same, a feature of the magazine. Where Ano is simple and graphic, Vertical has nuance and texture. It is a pragmatic, utility design. In the balance between graphic and typographic, its focus is the latter.
  19. Stack Braille by Echopraxium, $5.00
    This is a monospace font for the Braille alphabet. The idea came while exploring new ways to display the regular braille glyph ( 3 rows of 2 dots ). The glyph design is inspired by "stackable multiple board" games like the famous Vulcan chess (from Star Trek series) and the Qubic (3D tic-tac-toe). The stack is made from 3 levels, each level is a 3x3 grid with 2 "playable" cells (South-West and North-East). Each cell can be either empty, filled by a white square token or a black square token. The 3D effect is obtained by means of the classic isometric perspective. Lowercase letters use black tokens, while uppercase letters use white tokens. Most special characters (e.g. digits, *$#@, []{}() etc.. ) are also provided for special usages like program source code (see poster 5).
  20. Eigerdals Slab by insigne, $30.00
    Introducing Eigerdals Slab - the ultimate font for creating a cozy and inviting atmosphere in your designs. This slab-serif font family captures the essence of the mountains of Norway and the streets of Stockholm, making it the perfect choice for design projects that need a touch of Hygge. With its top-heavy characters, Eigerdals Slab has a more approachable and warm feel that sets it apart from other font choices. Plus, its tall x-height, brushed and smooth look makes it both readable and stylish. But that's not all, Eigerdals Slab comes loaded with practical OpenType features like ligatures, unicase alternates, and a set of upright italic swash alternates, that can be fully utilized in software like Quark and Adobe suite. Not only that, it also includes support for a wide range of languages. Eigerdals Slab is an extension of the Eigerdals family, and its distinctive look pairs perfectly with other text faces. Whether you're using it for display work or longer blocks of text, Eigerdals Slab is the perfect font for adding warmth and friendliness to your designs. Don't wait any longer, try Eigerdals Slab today and elevate your work to the next level!
  21. Rae's Monogram Family by Outside the Line, $19.00
    Rae's Monogram Family is a contemporary take on monograms. Rae's Monogram One letters are best used as the right and left letters. You can add Rae's Monogram Two for the middle letter. Rae's Monogram Doodles One are 50 small illustrations to use with the monogram. If you don't see the one you want take a look at over 1,000 others in Outside the Line's Doodle font library. Of course just because it was planned this way doesn't mean you have use them this way. Use your imagination! You can use just one font, or two or all three. Commercial Licensing: Rae's Monogram Doodles One uses Outside the Line's normal licensing if you are using an illustration alone or not in a monogram on commercial goods. Plz read the http://www.outside-the-line.com/license/ Rae's Monogram One and Two offers Impression Licensing. If you don't intend to sell any items made from these fonts you don't need an additional license. But if you do, to make it easier Outside the Line offers the added ability to buy this license upgrade at the time you place your order. Plz contact Rae directly to do that. By default, you're allowed to sell 250 items in total without any additional licensing required and should you intend to sell more items, additional levels of licensing can be purchased now or at any time in the future. To be clear, 250 items doesn't refer to how many different items you may create but rather refers to the number of total sales of any item or items created with these fonts. If you have any questions or need additional commercial licensing feel free to contact Rae at hello@outside-the-line.com She is always happy to hear from you.
  22. Boxy by Hackberry Font Foundry, $24.95
    In my on-going quest for display fonts to be used with my books and on my book covers, I decided I need a squared sans serif. I started the build off of Fiscal, a font I designed back in 2006. I never liked the font, plus my tastes have changed. So, I opened it, made it narrower, increased the x-height, and various stuff like that. I made it much heavier—an ended up with Boxy. Then my brain slapped me and said, "Why don't you make a sorta modern version?" So, I did and decided to call that style Chic. But then I wanted a thin version also. Fiscal was always too heavy and ponderous for me. So, I made the Thin style. Finally, I felt I needed an italic of Chic. OpenType features didn't seem to work well with the family, so all I added was oldstyle figures. So, I ended up with another of my unique families—with two unmodulated fonts: Thin and Medium, and two modulated fonts: Chic and Chic Italic. But, I'm pleased with it. My hope is that you will like it also.
  23. Dealova by HKL Studio, $19.00
    Dealova Script is the font of choice for writing things beyond words. This typeface is designed with great detail to convey stylish elegance. So, it can be said, the character of the transformation is very beautiful, a kind of classic ornamental copper script. Dealova Script provides alternative variants of most fonts, binders and many calligraphy tips, ideal for elegant labels, high-end packaging, stationery and composition for specific brands, beautiful titles, paragraphs, fonts and short text intended for read only with the eye or intended to be whispered into someone's ear. Dealova Script has 691+ glyphs and 440 alternate characters, including multiple language support. It features OpenType with alternate styles and elegant binding. The OpenType features don't work automatically, but you can access them manually and for best results your creativity will be required in combining variations of these Glyphs. And also a touch of ornament makes this font look elegant. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).
  24. Sqwared by Monotype, $25.00
    Sqwared is a square sans serif type family... with flares! This typeface has a retro, hand-painted quality – the slight flaring of its verticals evoke the steady brush of a signwriter. Sqwared benefits from large, open counters and a generous x-height that aids clarity and legibility, while a wide footprint gives these fonts a degree of stature and an air of confidence. Each character was drawn while immersed in a late sixties/early seventies vibe, but there’s no reason why Sqwared can’t be used for your contemporary designs. There are 16 fonts altogether, ranging from Thin to Ultra weights in both roman and italic. It has a Latin character set that covers all Latin European languages. Sqwared will dazzle in headlines, add flair and distinction to your logo designs, bring flamboyance to your branding material, and your body text will most definitely be unique! Variable fonts are included in this family, so you can tune the weight of each font to your exact preference. Key features: 8 weights in Roman and Italic Old Style Figures included Full European character set (Latin only) 440 glyphs per font.
  25. Carve by Scholtz Fonts, $19.00
    Carve is an African font that was inspired by fonts such as Othello and Neuland designed in the mid-1920s. Rather than attempting to re-create these fonts in a digital form as so many others have done, I have tried to capture the “spirit” of the period and emphasize the “woodcarving” style of the font, while simultaneously giving it a contemporary feel. As a result the characters differ markedly any of the original styles and have much less of an “Art Deco” look to them. To further modernize Carve, I have included all the characters required for a full character set (lower case, as well as all punctuation, numerals, diacritics, special characters etc). The result is a thoroughly modern re-interpretation. The numbers (0 to 9) bear no relation to any originals but, I believe, are fully in keeping with the upper and lower alphabetic characters of my font. Carve comes in two styles: --Regular: contemporary, angular African style --Incised: exaggerating the chunky, hand-carved "woodcut" effect. The "in-line" effect has been hand-crafted to avoid the mechanical effect of computer-generated inline effects.
  26. ITC Johnston by ITC, $29.00
    ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.
  27. Identa by Sudtipos, $39.00
    Because we know that you will never get tired of using them and that you will always need a new tool for Identity Design, we created Identa. Conceived to translate corporate and humanist ideals in its typographic form, it seeks a dialogue between neutrality and contemporaneity. With a pragmatic attention to functionality that does not forget aesthetics. It is a Sans serif model, accessible and well-founded. All-terrain, workhorse that seeks to be reliable and durable. It solves any type of content with efficiency, intelligence and professionalism. Its clean forms and x-height make it a very competent face for both short identifiers and long text bodies, ideal for display use where legibility and personality must match new design needs within a company. It is available in eight styles, ranging from its White version to the darker Vantablack, each optimally set with its respective italic variables, and a Dingbats font designed to solve everyday cases. Each font contains 737 glyphs, macro and micro aesthetic details inspired by current visual communication systems and trends. The dingbats font includes 303 signs and is a set of icons and symbols that can be used in multiple environments, both for print and digital media. This typeface family seeks to meet the needs of brand designers looking to create an assertive appearance, whatever the case. It is a solid and self-confident typeface, without appearing overly constructed; on the contrary, its nuance makes it look fresh.
  28. LiebeRuth by LiebeFonts, $29.90
    LiebeRuth is your 100 percent hand-made organic type. She absolutely loves to be typeset in large *and* small sizes, because Legibility is her middle name. (Yes, we know it’s not a typical girl’s name.) She is friendly and polite, but she also has a few quirks. Her friends are impressed with how natural she manages to look every day. Her four weights ensure that Ruth has the right boldness for any context: birthday invitation, personal correspondence, photo album, or billboard ad. During the creation of this font, her designer ate plenty of healthy, organic foods. We think this is the reason why Ruth looks so fresh and lively. And of course Ruth has been designed with lots of Liebe (which is German for “love”—and she speaks many other languages, too). One more thing Ruth is marvelous at: showing off her curly-swirly swashed alternative letterforms that can be activated via OpenType. (Please make sure your software supports OpenType if you wish to use the advanced features.) Each style contains more than 560 gluten-free glyphs—now that is great value! If you like this font, you may want to look at LiebeRuth’s bolder sister LiebeDoni and our best-sellers LiebeErika and LiebeKlara. Or add in some LiebeOrnaments to prepare a curly-licious feast. By the way: LiebeRuth also gets along great with our wide range of illustrative fonts, including LiebeCook, LiebeFish, and LiebeTweet.
  29. Nolan by Kastelov, $55.00
    The idea behind Nolan is to create emotional response due to its inviting character and legibility. It is ideal for headlines, presentations, product signage and bespoke logotypes. Due to the structure of the letters, Nolan can also stand its ground in body text, although this is not its primary purpose. Nolan is created slightly wider than what is to be expected from a typical sans font, yet not to the point of being considered a wide typeface. This uniqueness lends the family an air of originality while adhering to already established standards in the creation of contemporary sans typefaces. Nolan has a large x-height, so as to deliver a better punch and be legible at a glance . Its clean and modern lines are reminiscent of architectural aesthetic.
  30. Yink by Eclectotype, $40.00
    Yink takes big, bulbous, ball terminals up a notch, by repeating the shapes not only in the black but in the white space too. This interplay between black and white shapes is reminiscent of the yinyang symbol in places, which is where the name Yink originates. It's a shamelessly over-the-top font, and should be set large. There's a handful of OpenType features, including ligatures and alternates: Ligatures for ff, fft, ft, tt, gj Alternates are grouped into stylistic sets: 1. An alternate u, possibly more legible, but definitely not as much fun! 2. Again, a more boring version of m, just in case the default is ambiguous. 3. A more exuberant L 4. A blackletter informed T 5. Alternate P and R 6. An alternate 1 (one)
  31. Vendura by Marc Lohner, $-
    Meet Vendura, an elegant serif-family with a modern touch. While being a homage to the beloved high-contrast didone typefaces from the 18th and 19th century, Vendura comes up with some unique design details, giving this family a modern twist. It adds a lot of personality to any Editorial Design, Branding Project or User Interface. The seven weights of Vendura have lots of crisp sharp edges, while its matching italics create a slightly softer and warmer look. Vendura has an extensive character set to offer, covering more than 200 languages. Plus, there are ligatures, stylistic alternates, numerical variations, automatic arrows and so much more to find, making sure it can catch up with all your typographic demands. Offering 625 glyphs per font, Vendura is a truly versatile companion for your next design project.
  32. Hyper Schlag by Bisou, $9.00
    Made in La Chaux-de-Fonds (Switzerland), Hyper Schlag is born while the designer drinks a beer with friends. One of his fellow beverage partner wears a sweatshirt written in embroidery. The text is quite clumsy, at least this is what he saw. This is how the most spontaneous font ever designed by Bisou is born. Hyper Schlag is thought from ground up to give a strong feeling of friendliness. Clumsy, naive, playful, this handwriting font is best suitable slogans of sweet revolution. It works perfectly with short texts, punk music album covers or underground film festival posters. Be aware that it is not recommended for police stations or administrative office signboard.
  33. HiH Firmin Didot by HiH, $10.00
    Before Bodoni, there was Didot. With the publication by Francois Ambroise Didot of Paris in 1784 of his prospectus for Tasso’s La Gerusalemme Liberata, the rococo typographical style of Fournier de Jeune was replaced with a spartan, neo-classical style that John Baskerville pioneered. The typeface Didot used for this work was of Didot’s own creation and is considered by both G. Dowding and P. Meggs to be the first modern face. Three years later, Bodoni of Parma is using a very similar face. Just as Bodoni’s typeface evolved over time, so did that of the Didot family. The eldest son of Francois Ambroise Didot, Pierre, ran the printing office; and Firmin ran the typefoundry. Pierre used the flattened, wove paper, again pioneered by Baskerville, to permit a more accurate impression and allow the use of more delicate letterforms. Firmin took full advantage of the improved paper by further refining the typeface introduced by his father. The printing of Racine’s Oeuvres in 1801 (seen in our gallery image #2) shows the symbiotic results of their efforts, especially in the marked increase in the sharpness of the serifs when compared to their owns works of only six years earlier. It has been suggested that one reason Bodoni achieved greater popularity than Didot is the thinner hairlines of Didot were more fragile when cast in metal type and thus more expensive for printers to use than Bodoni. This ceased to be a problem with the advent of phototypesetting, opening the door for a renewed interest in the work of the Didot family and especially that of Firmin Didot. Although further refinements in the Didot typeface were to come (notably the lower case ‘g’ shown in 1819), we have chosen 1801 as the nominal basis for our presentation of HiH Firmin Didot. We like the thick-thin circumflex that replaced the evenly-stroked version of 1795, possible only with the flatter wove paper. We like the unusual coat-hanger cedilla. We like the organic, leaf-like tail of the ‘Q.’ We like the strange, little number ‘2’ and the wonderfully assertive ‘4.’ And we like the distinctive and delightful awkwardness of the double-v (w). Please note that we have provided alternative versions of the upper and lower case w that are slightly more conventional than the original designs. Personally, I find the moderns (often called Didones) hard on the eyes in extended blocks of text. That does not stop me from enjoying their cold, crisp clarity. They represent the Age of Reason and the power of man’s intellect, while reflecting also its limitations. In the title pages set by Bodoni, Bulmer and Didot, I see the spare beauty of a winter landscape. That appeals to a New Englander like myself. Another aspect that appeals to me is setting a page in HiH Firmin Didot and watching people try to figure out what typeface it is. It looks a lot like Bodoni, but it isn't!
  34. Fan Script by Sudtipos, $99.00
    A friend of mine says that sports are the ultimate popular drug. One of his favorite things to say is, “The sun’s always shining on a game somewhere.” It’s hard to argue with that. But that perspective is now the privilege of a society where technology is so high and mighty that it all but shapes such perspectives. These days I can, if I so choose, subscribe to nothing but sports on over a hundred TV channels and a thousand browser bookmarks. But it wasn't always like that. When I was growing up, long before the super-commercialization of the sport, I and other kids spent more than every spare minute of our time memorizing the names and positions of players, collecting team shirts and paraphernalia, making up game scenarios, and just being our generation’s entirely devoted fans. Argentina is one of the nations most obsessed with sports, especially "fútbol" (or soccer to North Americans). The running American joke was that we're all born with a football. When the national team is playing a game, stores actually close their doors, and Buenos Aires looks like a ghost town. Even on the local level, River Plate, my favorite team where I grew up, didn't normally have to worry about empty seats in its home stadium, even though attendance is charged at a high premium. There are things our senses absorb when we are children, yet we don't notice them until much later on in life. A sport’s collage of aesthetics is one of those things. When I was a kid I loved the teams and players that I loved, but I never really stopped to think what solidified them in my memory and made them instantly recognizable to me. Now, thirty-some years later, and after having had the fortune to experience many cultures other than my own, I can safely deduce that a sport’s aesthetic depends on the local or national culture as much as it depends on the sport itself. And the way all that gets molded in a single team’s identity becomes so intricate it is difficult to see where each part comes from to shape the whole. Although “futbol” is still in my blood as an Argentinean, I'm old enough to afford a little cynicism about how extremely corporate most popular sports are. Of course, nothing can now take away the joy I got from football in my childhood and early teens. But over the past few years I've been trying to perceive the sport itself in a global context, even alongside other popular sports in different areas of the world. Being a type designer, I naturally focus in my comparisons on the alphabets used in designing different sports experiences. And from that I've come to a few conclusions about my own taste in sports aesthetic, some of which surprised me. I think I like the baseball and basketball aesthetic better than football, hockey, volleyball, tennis, golf, cricket, rugby, and other sports. This of course is a biased opinion. I'm a lettering guy, and hand lettering is seen much more in baseball and basketball. But there’s a bit more to it than that. Even though all sports can be reduced to a bare-bones series of purposes and goals to reach, the rules and arrangements of baseball and basketball, in spite of their obvious tempo differences, are more suited for overall artistic motion than other sports. So when an application of swashed handlettering is used as part of a team’s identity in baseball or basketball, it becomes a natural fit. The swashes can almost be visual representation of a basketball curving in the air on its way to the hoop, or a baseball on its way out of the park. This expression is invariably backed by and connected to bold, sleak lettering, representing the driving force and precision (arms, bat) behind the artistic motion. It’s a simple and natural connective analysis to a designer, but the normal naked eye still marvels inexplicably at the beauty of such logos and wordmarks. That analytical simplicity was the divining rod behind Fan Script. My own ambitious brief was to build a readable yet very artistic sports script that can be a perfect fit for baseball or basketball identities, but which can also be implemented for other sports. The result turned out to be quite beautiful to my eyes, and I hope you find it satisfactory in your own work. Sports scripts like this one are rooted in showcard lettering models from the late 19th and early 20th century, like Detroit’s lettering teacher C. Strong’s — the same models that continue to influence book designers and sign painters for more than a century now. So as you can see, American turn-of-the-century calligraphy and its long-term influences still remain a subject of fascination to me. This fascination has been the engine of most of my work, and it shows clearly in Fan Script. Fan Script is a lively heavy brush face suitable for sports identities. It includes a variety of swashes of different shapes, both connective and non-connective, and contains a whole range of letter alternates. Users of this font will find a lot of casual freedom in playing with different combinations - a freedom backed by a solid technological undercurrent, where OpenType features provide immediate and logical solutions to problems common to this kind of script. One final thing bears mentioning: After the font design and production were completed, it was surprisingly delightful for me to notice, in the testing stage, that my background as a packaging designer seems to have left a mark on the way the font works overall. The modern improvements I applied to the letter forms have managed to induce a somewhat retro packaging appearance to the totality of the typeface. So I expect Fan Script will be just as useful in packaging as it would be in sports identity, logotype and merchandizing. Ale Paul
  35. Untitled - Unknown license
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  37. Scriptofino by Wiescher Design, $39.50
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  38. Honduras by Red Rooster Collection, $45.00
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  39. Rosedal by Del Alma, $15.00
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  40. crosswordBill by JOEBOB graphics, $19.00
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