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  1. Frainky by Krafted, $10.00
    Looking for a perfect brush stroke that ties your design together? Introducing Frainky - A Brush Font. Trendy and artsy, Frainky makes your brand memorable. It’s an excellent choice for ads, banners, printed cards, packaging, web pages, apps, and anything else your project needs. Give it a shot and see for yourself! What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office Keynote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom-created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.
  2. Amateur Typewriter by Ana's Fonts, $12.00
    Amateur Typewriter is a monospaced typewriter font, sampled from a real vintage typewriter, that is so much fun to use. Each letter and number includes 3 versions that are slightly different from each other and appear “randomly” through the contextual aternates OT feature. This gives this typewriter font an extra dose of realism. The alternative versions of the font (strikethrough, crossed and underlined variations) make it perfect for any design that needs a quirky but very legible typewritten feel, in both titles and longer texts. Use Amateur Typewriter in: logotype design, postcards and tags, editorial and website designs, projects that need a retro look, such as digital collages, among others. What you will get in this set: - A regular version of the Amateur Typewriter font with an Italic variation - Strikethrough, Crossed-out and Underlined versions of the font, with Italic alternatives, for a total of 8 fonts
  3. Aerith by Krafted, $10.00
    Introducing Aerith - A Signature Font An elegant, graceful, yet simplistic cursive font. Inspire your audience, clients, or guests with this stylish, handwritten font that can be used for almost every platform such as websites, social media, pinterest, printed cards and many more! Aesthetically pleasing handwritten cursive font, just for beautiful you! What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.
  4. Cloudy Arolse by Rhd Studio, $20.00
    Is your branding missing something that makes people going WOW? Have you thought about how you can add that touch of magic to your branding and projects? What if we told you that we have solution to maximize your designs? Cloudy Arolse - A Sans Serif Font Family This font is more than just another sans serif font. Cloudy Arolse is a package that will delight you. With elegance, passion, and dreamy look you’ll be sure to boost your sales and make best impressions. This font become more special with many weights option. You will get so many alternatives to maximize your design. Use it for headings, logos, business cards, printed quotes, invitations of all sorts, cards, packaging, and your website or social media branding. Our font always includes Multilingual Options to make your branding globally acceptable. Features: PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Rhd Studio
  5. Blog Script by Sudtipos, $39.00
    Technology is making it so that we’re all connected without the need for the physical-presence kind of being connected. That is strange, fascinating, and has a certain magnetism that is very difficult to resist. What’s at stake is no less than the transformation of centuries of human behaviour, and that’s part of the fascination. But while our existence morphs and we rush headlong into our socially minimalist future, we use our present culture to helplessly signal our nostalgia about our past. We know what our future will be missing, and we’re already full of nostalgia about it, but we know that what little we can do about isn’t going to affect the outcome that much. So, almost in full hindsight now, the DIY implosion of the past few years must have really been a reaction to our technological dis/connection. In typography, the minimalist future is already here, with something as austere as the sans serif having become the preferred expression of progress and fortune, both part of the connected isolation we are undergoing. But when physical interaction must take place, like coffee shops and gin joints, our organic alphabets ride high and mighty. That sense of human heritage — elegance and exuberance in our writing, the use of flaws to charmingly brand our own individualism — keeps turning up in all kinds of places, most unexpected of which is the digital world. The overall message seems to be that we’re still creative, imaginative, and unique. In the digital world, on blogs where we write about our puny music and fashion preferences, we’re just articulating this individualism of ours, this third domain of existence our future seems eager to dismiss. These were the thoughts behind Blog Script, the second collaboration between Carolina Marando and Alejandro Paul, after their successful stint with the Distillery set of fonts. This typeface comes in two weights, alternates for most letters, and a strong aesthetic rooted in individuality and freedom of spirit. Use it to be alone together, to tell the world that we’re still human, for now.
  6. Rebellious Brush by Joanne Marie, $12.00
    Rebellious Brush marker font is a hand lettered brush script. What fun I've had from the beginning using pencil on paper to practising creating the glyphs with several types of markers! You'll notice that there are a couple of swashes in the preview pictures - I haven't advertised these because they are only accessible via a glyphs panel using the OTF file supplied.
  7. Moldyen by MJType, $19.00
    Moldyen is a Elegant typeface that combines classic elegance with modern functionality. With its clean lines, sophisticated curves, and beautiful letterforms, Moldyen adds a touch of refinement and sophistication to any design project. What sets Moldyen apart is its unique variable design, which allows you to adjust the font’s weight to perfectly match the tone and style of your content.
  8. Evil Spin by PizzaDude.dk, $20.00
    Evil Spin is inspired by some old horror poster. It has this eerie feeling to it, which leaves you with terror...no matter what you write!!! I've made 4 different versions of each letter, and they automatically changes as you type. And that goes for every layer if Evil Spin - mix and match the layers for even more creepy effects!
  9. Bazinga by Tipo Pèpel, $22.00
    Bazinga is a fun and uncomplicated typeface, thanks to the rectilinear counterforms that accompany it, it is ideal to use in our most cheerful works, where fun, humor or childish naivety, is the essence of what is to be transmitted. It also has a set of decorative initials to personalize our beloved words, and a set of dingbats to decorate our works.
  10. Inferno Dingbats by Just in Type, $20.00
    Nobody knows what God looks like but we know that the Devil has a thousand different faces. Samuel Casal sees the demon everywhere. In the streets, the movies, rock music, books, gambling, other things and even in Hell. Devilishly, he captures it all with his magical design. Purchase the font Inferno Dingbats now and take control of the forces of Evil.
  11. Lavatype AOE by Astigmatic, $19.95
    Lavatype is an amorphous typestyle born from pools of bubbling magma. I highly reabable but playful typeface, it works well for headline and minimal text based needs. Just what is that sludge in those lava lamps anyways...? Add some spunk funk to your designs with Lavatype today! From a scary typestyle feel, to a distressed look, Lavatype is burning for you!
  12. Squat by BA Graphics, $45.00
    Squat may be vertically challenged but hey, even the vertically challenged need love too! And you know what? Squat is worth much more than Diddley Squat! It gets the tough jobs done in half the vertical space with its sturdy, low profile. Randy Newman may not care for it, but Squat shows that short fonts got plenty of reason to live! So there.
  13. Sanremo by Larin Type Co, $14.00
    Sanremo - this bold display font is a stylish and original multipurpose font in a modern style with many alternatives and ligatures that are very attractive. With their help you can make your project unique. Use the main set to highlight exactly what you need. All characters in this font are PUA-encoded and can be accessed from the Glyph panel.
  14. Song Stylist JNL by Jeff Levine, $29.00
    The 1907 novelty song "Since Arrah Wanna Married Barney Carney" (about an Irishman taking an Indian maiden as his bride) had its title hand-lettered in a sans serif style that reflected both the Art Nouveau flavor of the time and a hint of what was to come during the Art Deco movement. This is now Song Stylist JNL and it's oblique counterpart.
  15. Spice Girls by Suza Studio, $18.00
    Spice Girls is an elegant & modern Calligraphy Look typeface that stands out. Spice Girls is best suited for creating logotypes, branding, headlines, fashion, romantic novels, corporate identity and marketing materials for the web & as well as any minimal designs. Please see the included demographics to get an idea of what this typeface is capable of when used for branding and marketing material design.
  16. Epic Miracle by Prestige Artsy Studio, $29.99
    Epic Miracle is beautiful rounded bold retro serif with a 90s touch. A great serif that works beautifully in modern designs. You can definitely create amazing logos, headings, apparel designs and more. Epic Miracle is an essential font for branding as well if you want to go BOLD. I can't wait to see what you can create with Epic Miracle!
  17. Chattelyne by ZetDesign, $10.00
    Introducing our new font that we named Chattelyne Script. It gives a beautiful and natural impression. This font is very suitable for clothing, logos, Wedding Invitations, Branding, Posters, Quotes, magazines, banners, etc. all with a natural touch. This font is the best choice for your business. What you get? Standart Ligature, Stylistic Alternate and multilingual accents. I hope you enjoy my creation.
  18. Virago by Khoir, $15.00
    Virago Font consists of two alternative fonts namely Regular Virago which has a modern and contemporary soft impression while Virago Alternate has an old-fashioned vintage impression, both of which have their own distinct impression but have the same advantage of having lots of alternative fonts that make it easier for you to use it, so what are you waiting for?
  19. Sunday Monday - Personal use only
  20. Rockin Pistons by Arterfak Project, $17.00
    Introducing Rockin Pistons, a font that exudes strength, energy, modernity, and speed. Its unique design with sharp edges gives it a powerful and fantastic impression. Rockin Pistons can be used for futuristic, sci-fi, sports, and automotive designs., this font is perfect for any project that needs a strong and dynamic look such as display, headline, football poster, basketball, race poster, sticker, t-shirt design, merchandise, or jersey. Rockin Pistons comes with special characters, multilingual support, and swashes, making it a versatile option for a variety of uses. What you’ll get : Uppercase Lowercase Numbers & punctuation Symbols. Accented characters Stylistic alternates Swashes
  21. Novita Signora by Arterfak Project, $20.00
    Proudly presents, Novita Signora Font Duo, beautiful pairs of condensed sans and signature. A modern, stylish combination. With a minimalist style and natural hand-drawn script that looks strong to stand on its own. You can use this font combination separately as a logo, logotype, or heading, or mix and match it as an editorial, quotes, gorgeous wedding invitation, and more! Novita Signora is PUA Encoded so that you can access the characters without any special software. Equipped with lots of alternates characters to beautify your design! What you'll get : Uppercase Lowercase Numbers & punctuations Stylistic alternates Ligatures Accented characters.
  22. Squickt by Wiescher Design, $39.50
    Squickt was the first script I designed. The name is an atrocity, I don't remember what was on my mind, when I decided on that name, but after 25 years it is to late to change, so I have to stick with it. I have recently gone over the script and changed a little stroke here, a curve there and I added Small-Caps. The font is very useful for all kinds of signs, that have to look spontaneous. You can even condense or extend it without me going berserk; Squickt is very robust. Your scribe Gert Wiescher
  23. Pumpkin Boy by PizzaDude.dk, $14.00
    October is the season for pumpkins - some of them are meant for soups, salad or other kinds of food. Others are cut into creepy looking pumpkinheads...and then there are the ones that are used for fun and games only! And that is exactly what this font is about! Pumpkin Boy is my laid back comic font with a jumpy x-height and crunchy lines. If you choose to write in uppercase only, the letters are a bit less funky, but still crunchy and great for headlines. I've added ligatures for double letters substitution for the most common letter combinations.
  24. Adventuro by Pen Culture, $15.00
    Proudly present ”Adventuro – Retro Serif Font” Adventuro is retro serif font. this font has a retro look also has a modern feel. This font has more than 20 alternates that will help you in project design such as branding, logos, packaging, magazine imagery, posters and many more. Feature and what will you get: Uppercase and lowercase Stylistic alternate Punctuation Multilingual Support I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you
  25. Noricks by Arterfak Project, $27.00
    Introducing Noricks, the handy bold serif typeface. Designed with satisfying large serif, and inspired by the newspaper headline and classy fashion logos. In this font, you can find strong and mild looks at the same time that makes Noricks can be used for many purposes. Work perfectly for logo, headline, title, or any design which needs emphasis from typography. Noricks is more complete with ligatures and a lot of special characters that you can apply and get the classy looks. What you’ll get : Uppercase Lowercase Numbers & symbols Punctuation Stylistic alternates Stylistic set Ligatures Accented characters Enjoy!
  26. Stephen Gillion by Sarid Ezra, $13.00
    Stephen & Gillion is signature script with three style that contain stylistic alternate, swash, etc to create your own customized signature or logo design. Stephen & Gillion is a signature font that you can use to make a logo for branding, beautiful fashion design, suitable for wedding invitation, or handwritten quote. Come with heart-shaped connector! Also already PUA Encoded. Foreign Languages Support: ÀÁÂÃÄÅÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØÙÚÛÜÝßàáâãäåæçèéêëìíîïðñòóôõöøùúûüýÿ What Will You Get: Stephen & Gillion Regular (OTF & TTF) Stephen & Gillion Bold (OTF & TTF) Stephen & Gillion Italic (OTF & TTF) Instruction PS: Type underscore + number (from 1 to 5). Or copy Some_5thing in preview bellow..
  27. Soothsayer by Comicraft, $39.00
    A soft spoken sorceress whispers sweet somethings in your shell-like ear. Her words excite and enthrall, tantalize and tease, they soothe and seduce, stimulate and sustain you, they awaken and arouse you, they entice and engorge you, they -- oh, I'm sorry, what was I supposed to be saying? Oh yeah, from the pages of DC Comics' Vertigo title, THE WITCHING HOUR, and Joe Kelly and Chris Bachalo's STEAMPUNK, Comicraft is happy to make available one of our most requested fonts... Hey, what happened to that cute girl with the white hair? And, Hey, Where's my wallet?!?
  28. Tough Talk by Comicraft, $29.00
    What's that, bub? Looking for a whole train full of whupass? A six pack of adamantium shred? Listen, are you talking to me or chewing a brick? Either way you're gonna get all your teeth broken. And if you think that's all just Tough Talk, make your move, bub. (Our new font, ToughTalk, put the words in Wolverine's mouth in the pages of Steve Skroce's WOLVERINE: BLOOD DEBT, but don't tell the short Canadian over there, he's likely to get upset at the mere suggestion that people put words in his --) What? No, I didn't, uh, say you were -- ulp -- short...
  29. Trimo by Khoir, $15.00
    Introducing, Trimo, the clean and simple Modern Serif. This font has an attractive, clean and simple alternative and several ligatures that enhance it, making your font / logo even more attractive. This font has a thick and thin shape, making this font look unique but doesn't leave an elegant impression. This font is especially suitable for logos, invitations, novels, books, magazines, labels, greeting / wedding cards. So what are you waiting for! What's included? Uppercase Characters Lowercase Characters Support 75+ Language So what are you waiting for? immediately purchase this font, feel free to comment, or send me my PM. Thank you for seeing
  30. Grunge Standard by Scholtz Fonts, $9.50
    Grunge Standard is to grunge fonts what Jazz standards are to the world of Jazz – timeless, easy to use, great for every occasion. The font is easily recognized, clear and legible, just like the tune that everyone knows. Use Grunge Standard for contemporary display work, for fashion items, for event posters, movie posters, music posters, videos, DVD covers, in fact, anywhere that grunge fonts could possibly appear. Grunge Standard contains over 250 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It has all the accented characters used in the major European languages.
  31. Nomaden by Krafted, $10.00
    Looking to make your brand unique and memorable? Maybe you wish to create advertisements that draw attention? A captivating vintage font is a great way to do it! Introducing Nomaden – A Vintage Typeface Font. This exquisite font will look fantastic on packaging, clothing, printed material, and everything else your brand needs. On top of this, you can also use it for websites and social media, making sure that you always stand out from the crowd. What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.
  32. Jingo by Canada Type, $39.95
    This is the digital makeover and major expansion of a one-of-a-kind melting pot experiment done by VGC and released under the name Mardi Gras in the early 1960s. It is an unexpected jambalaya of Art Nouveau, Tuscan, wedge serifs, curlycues, ball endings, wood type spurs and swashes, geometry and ornamental elements that on the surface seem to be completely unrelated. But the totality works in a surprisingly loud and playful way that really defies categorization. Jingo is really five fonts in one: Over 1000 glyphs, four character sets, ornaments, swashes and ligatures. The forms are interchangeable in uppercase, lowercase and unicase settings. There is nothing low-key about this typeface. It is well suited for use on posters and book covers that require happy weirdness. But most of all it's great for those who like to fiddle with their type setting until amazingly conicidental pleasantnesses ensue. If you're that kind of designer and you know what you're doing, get Jingo, start up that glyph palette, and play away.
  33. Artis Sans by Wiescher Design, $30.00
    »Artis« is the name for my latest art-project-font. Obviously I just chopped off the last »t«. Then I looked it up on Wikipedia and what do you know, it is of latin descent. »Ars Gratia Artis« which means »art for arts sake« or in French »l’art pour l’art«, a perfect font name. If I would cut off the »s« as well it would mean disambiguation and that in turn is, what I just did here. Enough disambiguation! »Artis« is a modern classical beauty with extreme contrast between up- and downstrokes that make it unique with a touch of art deco and showing Renaissance roots. But – »Artis« is a twin-font that has an elegantly decorated twin sister »Artis-Swing«. Between the 2 fonts you have endless possibilities for combination. I love these twins! It is a great everyday workhorse with seven weights from ExtraLight to Bold and all the necessary weights in between. Great for short copy and elegant headlines! With 879 Glyphs it is a truly European font designed for all Central European and Latin using countries. »Artis« has a set of Cyrillic that is – besides Russia – also good for Serbia, Macedonia and Ukraine. It has oldstyle- and lining-, tabular- and tabular-oldstyle-figures and many ligatures. »Artis« comes in Sans and Swing and is an elegant, playful and friendly font. Enjoy!
  34. Shocka by Skinny Type, $16.00
    Shocka - a serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: Section • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Shocka – Regular • Shocka– Outline This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Stanger Display! Feel free to use the #Skinny_Type and #Shocka Serif font tags to show what you've done visit my Instagram : https://www.instagram.com/skinny.type/ Thank you!
  35. Muisca by JVB Fonts, $25.00
    Muisca, that in its early edition was named as «Muisca Sans», was developed in mid-1997 and based on the graphic concept of pre-Columbian characteristics figures within some of the very few visual elements recovered from the Muisca culture. This ancient pre-Columbian tribe disappeared since the arrival of the Spanish 500 years ago, in what is now the center of Colombia. In fact, the name of the capital Bogotá goes back to Bacatá as primary or village downtown of what was once the imperial capital of the Muisca tribe. This typographic project was submitted as my work for the degree in Graphic Design, obtained in September of that year (at the Universidad Nacional de Colombia), under the creative concept of vindicating the ancient culture and identity through a functional typeface, into a fact without precedent in the country. Muisca was recently edited, arranged and completed, including multilingual diacritic glyphs to be versatile in several languages. Related and inspired by Latin America, Ethnic, Native, Tribal, Mysthical, Handmade, Aboriginal, Pre-Hispanic, Pre-Columbian, Textured, Fantasy. Ideal to be used in logos, display text & titles, games and other design applications that reminds of the Pre-Hispanic art.
  36. Brigent Display by Masa Type, $19.00
    Brigent Display - a Retro Font look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Brigent Display – Regular This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Brigent Display! Feel free to use the #Masa Type and #Brigent Display font tags to show what you've done Thank You.
  37. Bugisha Display by Masa Type, $20.00
    Bugisha Display - a sans serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Bugisha Display– Regular This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Bugisha Display! Feel free to use the #Masa Type and #Bugisha Display font tags to show what you've done Thank You.
  38. Stanger by Dora Typefoundry, $20.00
    Stanger - a sans serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Stanger – Regular • Stanger – Italic This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Stanger Display! Feel free to use the #Dora Typefoundry and #Stanger Display font tags to show what you've done visit my Instagram : https://www.instagram.com/doratypefoundry/ Thank you!
  39. Electric Cable by Harald Geisler, $39.00
    ''Sometimes, you fall in love with someone, and, sometimes, you fall in love with something. I fell in love with the work of Harald Geisler. Harald and I met through our work on a couple of Kickstarter projects (Typographic Wall Calendar and The Montserrat Typeface). We sympathised immediately with each other, and that lead us to start a new project. The electricity we felt was captured in Electric Cable (that’s what we named it), a typeface designed in our own image and likeness. Electric cable is connected, and that power leads it to write unexpected things. It’s a letter for the flâneur: it carries within itself a high voltage that makes it lively. It has energy and spark. That’s exactly what we would like in a person. It is a display typeface, current and contemporary. It is based on the connection of two friends who felt the need to create a common language even without speaking the same language. In editorials use, your words will become strikingly beautiful. Electric Cable features geometric, humanistic qualities,and also some script, but ,above all, it has a sense of humor.’’ Julieta Ulanovsky (Usage tip: Use the “
  40. Organic Pro by Positype, $29.00
    When I released the original Organic in 2009, I was satisfied with it. It was what was possible from me and the technology at the time. The Organic Pro of 2021 takes those original desires of delivering a highly legible and friendly sans serif, and doubles down on those notions, while exploring what further infusing warmth in a highly structured sans serif can really do for a client. Free of distracting and potentially dating visual traits and cues that could be seen as endemic of a specific time period or ‘type trend’, Organic Pro is its own person—take it or leave it. Inviting warmth, assured reliability, and a head nod of confidence is what you walk away with—a stark contrast to the cold, impersonal geometrics and grotesques proliferating the design annuals currently. Releasing this typeface now, completely redrawing the masters, as well as expanding the weight and language options, should be seen as a laid back challenge that we need to do less with type, let it communicate confidently and warmly when it needs to, and stop forcing one-size-fits-all type trends on everyone.
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