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  1. Cicada by Larin Type Co, $15.00
    Cicada is an elegant and modern sans-serif font family. It includes upright and Italic style, each of them has five weights from Extra light to bold. This is a multi-purpose font that is perfect for any project, it is contrasted, modern and easy to read. With it, you can create logos, use in advertising, packaging, book covers and magazines, headings, descriptions and much more. Also use Italic style to add dynamics to your project. This font is easy to use has OpenType features.
  2. Shine Bubble by HansCo, $15.00
    Shine Bubble font is a simple sans display font with a bubble feel. Use this display font to add that simple modern retro touch to any design idea you can think of. Masterfully designed to become a true favorite, this font has the potential to bring each of your creative ideas to the highest level! Very suitable for logotype, Stickers, Packaging design, Cricut Project, headlines, brand identity, t shirt or apparel industry, posters, magazines, books, YouTube, Instagram, websites, or any of your creative design projects. Enjoy!
  3. Maroon And Black by Areatype, $15.00
    Maroon And Black a display sans serif is a very versatile font, clean, and visual elegance. Also available Maroon And Black Outline to help you mix and match it to fit your creative work in harmony. perfect for magazine images, to wedding invitations, to branding, poster design, and more. Files included: Numerals & Punctuation Stylistic Alternates & Ligatures PUA Encoded Characters Thanks so much for looking, I really hope you enjoy it and please don't hesitate to drop me a message if you have any issues or queries :)
  4. Indulta SemiSerif - Personal use only
  5. Conestoga by FontMesa, $20.00
    Conestoga was a challenge that I took on which was to take a logo from an old antique vegetable crate label and create a complete font based on its design. The original logo was curved on a path and was caps only. The new letters were drawn straight and a matching lowercase was created to turn this old custom logo into a working font.
  6. Martin by profonts, $41.99
    Martin, a condensed semi-serif with rounded edges and friendly serifs, shows its charme best in short, pointed sentences, in headlines set in about 20 to 36 p. The playing with serifs in a condensed, very characteristic type design is attractive and the technical skill is convincing. More styles are planned. The idea was to try to apply a given design criteria (also see Volker Schnebel's Marita and Manuel fonts) to every single character. In other words, start with a character and develop all of the others from it. This is quite easy for some characters but extremely difficult for others. This process generates creativity and the characters move away from the initial constructed sketch. Together in a typeface, the individual characters are now all of a piece and character.
  7. Univers Next by Linotype, $53.99
    Linotype Univers is a completely reworked version of the original Univers typeface family designed by Adrian Frutiger in 1957. After a long process of painstakingly detailed revision, Frutiger and the design staff at Linotype completed this large joint project in 1997. The result: a brilliant and cohesive font family of 63 weights and styles including the 4 monospaced typewriter weights. All the existing weights were completely redrawn, with careful attention paid to making the proportions more consistent with each other and improving fine details such as curves and thick-to-thin stroke ratios. The family was expanded from 27 to 63 weights, providing a much larger framework to graphic designers for choosing just the right style. The bold and condensed weights were reworked for improved legibility and on-screen application. The stroke weights were revised for consistency within each face as well as in relationship to the other weights. By following Frutiger's original designs, the humanist character of the sans serif Univers now comes through more distinctly. T he systemized numbering system has also been updated. With its sturdy, clean forms Univers can facilitate an expression of cool elegance and rational competence. In fact, the strong familial relationships between all the styles and weights make it a serviceable choice for large graphic design projects that require versatility with consistency. Frutiger was successful in staying true to his initial aims; the new Linotype Univers does indeed work in longer texts as well as for display settings. In 2010 the typeface family was extended and renamed into a more logical naming of "Univers Next" to fit better in the Platinum Collection naming. Univers Next Variable are font files which are featuring two axis and have a preset instance from Light to Heavy and Condensed to Extended. Univers® Next font field guide including best practices, font pairings and alternatives.
  8. Nasalization by Typodermic, $11.95
    Attention, design enthusiasts and space enthusiasts alike! Are you looking for a typeface that embodies the futuristic spirit of NASA and the excitement of space exploration? Look no further than Nasalization, an ultramodern sans serif font that takes inspiration from the iconic NASA logo of 1975. Nasalization is the perfect choice for any project that requires a touch of high-tech sophistication, from scientific research papers to sci-fi novels to sleek website designs. With its six weights and attention-grabbing italics, Nasalization offers versatility and visual impact in equal measure. But what really sets Nasalization apart is its dynamic design features. With the slanted “M” and “W” characters, this font is truly out of this world—the letters will automatically flip or straighten up depending on their surrounding characters, thanks to its OpenType-savvy programming. And if you prefer a more traditional look, you can easily turn off the flipped-letter effect by disabling the “standard ligatures” function in your design software. For even more customization options, Nasalization offers an OpenType “stylistic alternates” function that allows you to add a crossbar to the “A” character, giving your designs an extra touch of style and sophistication. So whether you’re designing a logo for a space-themed startup or crafting the perfect cover for your sci-fi novel, Nasalization is the typeface that will take your designs to new heights. Choose Nasalization and experience the power of NASA-inspired design today! Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.
  9. BD Gitalona Variable by Balibilly Design, $139.00
    We introduce our Variable Font from the high-complex BD Gitalona font family. Consisting of 3 axes; weight, optical size, and serif, that will give you a different experience extending the family of BD Gitalona. We don't want to mention how many families can be generated from this variable font. During the development process, we got up to more than 50 families and stopped to allow you to continue to play with the slide buttons. And again, BD Gitalona is filled with an explorative and experimental decorative version that we present separately. Figure out the decorative version BD Gitalona Moxa to make the aesthetic appeal of this whole typeface here! Inspiration The world of entertainment moves non-stop. One by one, figures appeared and left. We expect to create something to entertain previous trends with packaging more relevant to the present. More specifically, we admire and are inspired by some of the world's leading and top singers with a segmented nature. We imagine so many figures that can affect every viewer. However, each artist or singer has a segment because almost all of them have characteristics. The Design The basic design of this typeface begins with a transitional serif shape with sharp, shapeless corners. Then in the middle of the invention, there was an opportunity to explore it further from the readability side by adding an optical variable that can adjust the serif thickness when used together between large, medium to paragraph text sizes for editorials. The shift from serif to sans-serif with the contrast initiated by the shift of the serif family form as a different variable also makes this font richer in terms of the features it contains. Parts are expected to add to the user satisfaction with the complexity of this font. The Features BD Gitalona consists of one sub-family intended for body text with nine weights from Thin(100) to Black(900) and four other display sub-families such as Display serif, Flick, Harmony Sans and Contrast Sans. Each consists of four weights Thin(100), Regular Weight(400), Bold(700), and Black(900). And again, there are also retailed separately; the BD Gitalona Variable font, which is designed to accommodate all Subfamily in 1 font file, and BD Gitalona Moxa, an experimental typeface. A total of 700+ glyphs in each style. Advanced OpenType features functionally and aesthetically, such as Case-sensitive forms, small caps, standard and discretionary ligatures, stylistic alternates, ordinals, fractions, numerator, denominator, superscript, subscript, circled number, slashed zero, old-style figure, tabular and lining figure. Supports multi-languages ​​including Western Europe, Central Europe, Southeast Europe, South America, and Oceania.
  10. Darah Erc - Unknown license
  11. LT Panneaux - 100% free
  12. Aron Grotesque - Personal use only
  13. xscale - Unknown license
  14. Negotiate Free - Unknown license
  15. Gill Sonos - Unknown license
  16. junction regular - 100% free
  17. Ash - Unknown license
  18. Tuffy - 100% free
  19. spaceman - Unknown license
  20. Armor Piercing - Personal use only
  21. Sergeant SixPack - Personal use only
  22. Bugisha Display by Masa Type, $20.00
    Bugisha Display - a sans serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Bugisha Display– Regular This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Bugisha Display! Feel free to use the #Masa Type and #Bugisha Display font tags to show what you've done Thank You.
  23. Stanger by Dora Typefoundry, $20.00
    Stanger - a sans serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Features: • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded WHAT IS INCLUDED: • Stanger – Regular • Stanger – Italic This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! I can't wait to see what you do with Stanger Display! Feel free to use the #Dora Typefoundry and #Stanger Display font tags to show what you've done visit my Instagram : https://www.instagram.com/doratypefoundry/ Thank you!
  24. Al Stagen by Aluyeah Studio, $120.00
    Stagen is a cloth with a length ranging from 5-10 meters and a width of about 15 cm which is usually used by traditional Javanese women as part of the traditional kebaya dress. The stagen is wrapped around the stomach to help maintain posture and "lock" the jarik cloth on the kebaya. Stagen existed before World War II in Indonesia and became an elegance in the harsh world at that time. Inspired by the rich culture, Stagen is a modern sans serif typeface that has an upright and sturdy impression, with unique curves in it. A simple, yet distinctive, elegant font that can be applied to many areas of design. Coming with 130+ stunning and super easy to use alternates and ligatures. Very suitable for magazine, headline, website, ads, product package and all type of design project you have. Features: OpenType support Multilingual support (15 languages) PUA Encoded Super Easy to Use alternates - It's OpenType support but you can easly call alternates character using special combination like A.2 R.3 L.A L.a etc so you don't need special software. To get results like the preview just type Sta.gen.
  25. Garbentas by IbraCreative, $17.00
    Garbentas is a contemporary sans-serif typeface that seamlessly blends modern aesthetics with timeless simplicity. Its clean lines and balanced proportions exude a sense of sophistication, making it an ideal choice for a wide range of design applications. The typeface embodies a harmonious combination of elegance and readability, with each character meticulously crafted to achieve optimal legibility across various platforms. Garbentas’ versatility shines through in both digital and print media, offering a sleek and polished look that caters to the demands of today’s design landscape. With a distinct and refined personality, Garbentas elevates visual communication by providing a fresh, contemporary take on the classic sans-serif genre.
  26. Cynosure by Device, $39.00
    Cynosure is a humanist sans with a subtle thick/thin stress. This gives it a clean, sharp elegance and precision that can be missing in some more familiar monoline sans faces. The wide range of weights and the matching reweighed italics make it a versatile solution where a consistent appearance across a broad range of applications is required. Its clear and inarguable design make it suitable for a wide variety of uses, from corporate to entertainment, text to headline, signage, logotypes, magazines and reports. The italics retain the design of the upright across all characters, again ensuring consistency. Includes tabular, lining and old-style numerals.
  27. Qatana by Ixipcalli, $20.00
    La tipografía Qátana es una tipografía inspirada en el estilo románico serif y sans serif. Su estilo elegante y de fácil lectura ha logrado ser una tipografía esencial para redacciones de documentos, textos o libros. Cuenta con tres pesos bien marcados que dan un juego visual de resaltados y tenues. Además de las formas itálicas. The Qátana typeface is a typeface inspired by the Romanesque serif and sans serif style. Its elegant and easy-to-read style has become an essential typeface for writing documents, texts, or books. It features three well-marked weights that give a visual play of highlights and lows. In addition to the italic forms.
  28. Dofend by Twinletter, $15.00
    Dofend San Serif is a luxurious font family with 18 different styles to choose from. This font is the best choice for your various design projects because of its unique personality and beauty. The entire set includes a display and sans-serif styles that are suitable for a wide range of applications, including logos and posters. Allow this font to create stunning graphic designs, banners, posters, and texts for you! of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  29. Al Chevrola by Aluyeah Studio, $80.00
    Al Chevrola is a dynamic modern sans serif. Strong, with curves and an elegant touch. It is a rounded, geometric near-monoline construction sans serif typeface with display details which gives it modern, simple, elegant, chic, cool, and strong vibes. Each style and character looks amazing in large headlines. Al Chevrola works great in branding, logos, magazines, packaging. FEATURES: 4 Weight OpenType support Easy to use (with special combination) Multilingual support (15 languages) PUA Encoded Thanks for checking out Al Chevrola. I really hope you enjoy using it! If you have any questions I'd be more than happy to answer them, just send me a message.
  30. Apéro by Resistenza, $39.00
    A cheerful handwritten font family composed by 8 fonts. 5 slab weights, 2 slab effects and a sans serif. Handmade, friendly and classy, this family is inspired in one of our favorite traditions in Torino, “ L'Aperitivo ”. The social event every afternoon! Before dinner friends meet in the local bar and spend the time together eating, drinking, talking, laughing and eating and drinking again. Handwritten to get a friendly and human feeling. Letterforms specially designed to take the charming mood of this event. The sans serif has been inspired in some letterings found in old local liquor labels. Check out also ‘Modern Love Slanted’ Turquoise Nautica
  31. Priego by Brenners Template, $19.00
    Here are Modern Sans created with a bit of playfulness and clear grotesque. However, clear visibility and balanced contrast, are the main features of all glyphs. This modern Sans font family is designed to complement each other with balanced stem consistency and resisting Alternates. If you want to meet a grotesque with a different feel, try using these Alternates. Basic Systems 9Weights, 18Styles Italics OpenType Features Stylistic Alternates - C, G, N, P, S, a, g, s, y (including extended Latins) Standard Ligatures - ff, ffi, fi, fl Fractions Oldstyle Figures Tabular Figures Circled Numbers Multilingual Support Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian Basic Cyrillic Ukraine
  32. Jotia by Hashtag Type, $32.00
    Creating a combination between serif and sans serif typefaces, Jotia utilises the best of both worlds, resulting in a unique and modern neo-humanist font family. Taking its inspiration from lapidary inscriptions rather than pen drawn text, Jotia uses triangular serif shape details to create a strong uniformed personality with clear legibility. This original quality enables characters to be expressive in headlines, as well as in printed and onscreen text situations. Jotia also works beautifully alongside both serif and sans serif typefaces giving complex editorial work a more powerful and visually stimulating dynamic. Details include six weights, manual kerning and spacing, ligatures and alternatives.
  33. Gavora by Twinletter, $12.00
    Introducing the Gavora sans serif font. Modern strokes are the result of the harmonization of width and height, especially in lowercase letters, to support the best possible readability. Gavora Sans’ goal is to become a universal weapon not only because it works well in headlines, sorts, and long copy, but also because of its subtle neutrality. So that it creates a proportional text. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  34. Schnorr by HiH, $10.00
    Schnorr is a family of three fonts drawn by a German designer, Peter Schnorr. Schnorr Dekorativ is one of the less frequently seen of the alphabets he designed and one of the few for which he designed as lower case. Like many of the alphabets of the period, Schnorr Dekorativ is a delicate design. To provide a little more presence, we have added a DEMIBOLD version. Included in both Schnorr Dekorativ and Schnorr Demibold are an ornament of Schnorr’s design, seven T-ligatures and an alternate lower case t. 123=Ta, 125=Te, 135=Th, 137=Ornament, 167=Ti, 172=To, 188=Tr, 190=Tu and 177=alternate t. Schnorr’s design for the lower case t is unusual and not readily recognized. The alternate may be used to improve readability. Schnorr Initialen was designed as an upper case only design and as such is quite popular. It is often seen under the name of Odessa. Our font is a fresh scan and is paired with our Schnorr Demibold to provide a compatible lower case, along with all the rest of the auxiliary characters. Schnorr Initialen includes all the extras supplied with Schnorr Dekorativ and Schnorr Demibold: 123=Ta, 125=Te, 135=Th, 137=Ornament, 167=Ti, 172=To, 188=Tr, 190=Tu and 177=alternate t. In addition, Schnorr Initialen also includes an alternate uppercase I (172) and five lotus ornaments (123, 125, 167, 188 and 190).
  35. Bohy by wkklee, $25.00
    Bohy was a candidate when it was felt there was a need for a "house font" to start a design service. Its readability can be relied on to clearly display the most creative or obscured names, yet the adherence to a chosen system of construction to achieve this consistency also make the Bohy characters stubbornly distinguishable from most other font sets if you were to group it under geometric, or technical typeface, or some other categories it should belong (it is considered more constructivist, not humanist, etc...).
  36. Nima by Naghi Naghachian, $64.00
    I dedicate this font family to Nima Yooshij (1896-1960), the great poet and innovator of Persian poetry. Nima is a new creation of Naghi Naghashian. Nima design fulfills the following needs: A. Explicitly crafted for use in electronic media fulfills the demands of electronic communication. B. Suitability for multiple applications. Gives the widest potential acceptability. C. Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Nima's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D. An attractive typographic image. Nima was developed for multiple languages and writing conventions. Nima supports Arabic, Persian and Urdu. It also includes proportional and tabular numerals for the supported languages. E. The highest degree of calligraphic grace and the clarity of geometric typography. This typeface offers a fine balance between calligraphic tradition and the Roman aesthetic common in Latin typography.
  37. Scrittura by Scholtz Fonts, $12.50
    Scrittura was inspired by Anton Scholtz’s font, Honeybird, and developed into a contemporary variation with three styles. Scrittura Moderna: sleek and calligraphic. A dramatic, vigorous yet elegant font, whose upright letter shapes flow into each other like molten gold. Use Moderna for marketing cosmetics and clothing, for book covers, greeting cards, wedding stationery. Scrittura Antiqua: weathered, almost grungy. A new font with an “antique” look , reminiscent of ancient parchment manuscripts. Use Antiqua for certificates, medieval banquet or wedding stationery, theatre posters and programs, and book covers. Scrittura Fantasia: magical and ghostly. A slightly distorted, evoking Halloween, the Day of the Dead, and your favorite horror movie. Use Fantasia for horror comic covers & posters, horror movie posters, CD covers, Halloween material. The font contains over 272 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It also includes "open-type"characters to enhance the flow of the text. It has all the accented characters used in the major European languages.
  38. VLNL Berlagebrug by VetteLetters, $30.00
    VLNL Berlagebrug Designer Donald DBXL Beekman daily crosses the Berlage bridge spanning the Amstel river in Amsterdam. The Berlagebrug was built as part of the city planning project ‘Plan Zuid’ by H.P.Berlage and opened in May 1932. Its name, carved out of two granite headstones, sparked the design of this font family. The original lettering is attributed to Anton Kurvers in the early 19th century, and can be seen on many Amsterdam buildings and bridges. It’s typical lettering of the Amsterdamse School, the Dutch equivalent of the expressionist art deco architectural style, and mostly known for its extravagant brick work. VLNL Berlagebrug is a rounded display font that comes in three outline styles matching the building materials used in the bridge. Gietijzer (cast iron) is smooth, Zandsteen (sandstone) has a softly distressed outline, and Graniet (granite) is outspoken rough and crumbled. The capital letters in VLNL Berlagebrug are in the Amsterdamse school style, the lowercases are more straight alternate capitals, giving you more design options.
  39. Alrighty! So, the Born This Way font, inspired by none other than Lady Gaga's iconic album "Born This Way," is a real testament to the bold, empowering, and unmistakable energy that Gaga herself radi...
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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