Fashion style meets typography in 9 styles The Ysans designed by Jean François Porchez is a sanserif influenced by Cassandre lettering pieces and the geometric sanserif style from the inter-war period. Since Chanel logo, the geometric sanserif style is the favorite typographic thing in fashion. Ysans asserts this reference. Not only Haute-Couture houses use these categories of typefaces for their visual identity, but fashion magazines usually strength their layout with these geometric sanserif when a Didot isn’t used. Details of Ysans drawings Nevertheless, Ysans takes its sources in certain details imagined by the graphic designer Adolphe Mouron Cassandre for the monogram then logotype Yves Saint Laurent (1961 …). One thing keeps coming in again and again in Cassandre’s post-war graphic work: the pointed finish and endings, the references to the Roman capitals engraved and unique features such as the open R or other details influenced by Antiqua and calligraphic forms or ductus (you should have in mind that an earlier typeface by Cassandre is the Peignot, a modern uncial based on researches of the palaeographer Jean Mallon.) Certain letters from the Ysans are directly an homage to the Yves Saint Laurent logo, the R, the narrow U, the apex of the N, and all the details of such pointed endings on the f and t lowercases. The Ysans, a typeface between diversity and synthesis There are several ways to approach the design of a new geometric sanserif. The first approach is to follow the Bauhaus philosophy by designing in the most rational way, typographic forms based on simple geometric elements: square, round, triangle. Another approach is to start a revival based on an historical geometric typeface and optimize the original ideas, in order to adapt certain details to the contemporary needs. For Ysans, the approach is somewhat different because this project started in 2011 at ZeCraft as a typeface designed specifically for Yves Saint Laurent Beauty, still in use by the brand under its original name Singulier. The Singulier-Ysans has been conceptualized by ZeCraft, both drawing its sources from Cassandre and various historical geometric typefaces. Some will spot specific traits as in Futura, others in Metro or Kabel. By closely observing the Ysans, the result can also recall the way Eric Gill draw the curves and endings of his typefaces, of which Jean François Porchez is a fervent admirer. In the end, Ysans is like fashion as envisioned by Yves Saint Laurent who constantly revealed multiple references in his new collections, without being recognisable any other than with his unique style. “Fashions pass, style is eternal. Fashion is futile, not style.” Cherry on the cake: Ysans Mondrian Ysans Mondrian, named in reference to the Mondrian dress created by Yves Saint Laurent, is the multi-layer version of the family. Ysans, fashion style meets typography Club des directeurs artistiques, 49e palmarès

Australis Swash is a new variant that adds to the family of Australis Pro and it brings a touch of whimsy and mannerism to the shape of the cursive letters. Its purpose is purely playful because Australis Swash has some useful Opentype features as standard ligatures, discretionary ligatures and contextual alternates to use them in headlines or as a base for brands and lettering in general. Designed by Francisco Gálvez Pizarro in 2013.

Morning’s spirited, bouncy cursive letterforms feel like a painter’s signature; it’s a familiar style but with something of a twinkle in its eye. The style of Morning looks to imitate wet brush and ink lettering, and dances between seriousness and play. You’ll find a mix of letter connections here, and some ligatures, too.

Rhetoric is a friendly display typeface that’s full of personality. The fonts are defined by their roman characters which could be described as “upright italic” – the style traditionally associated with a cursive character set has been applied to the roman glyphs. Rhetoric embraces its curves –exemplified by the voluptuous caps for /A/M/U/V/W/X/Y/ which further enhance this typeface’s quirky nature. This 18-font type family has weights from Hairline to Ultra in both roman and italic. Western European languages are covered in its basic character set, but there are a number of alternates and discretionary ligatures that allow you to embellish your typographic designs. Designed for branding purposes, headlines and short runs of text, Rhetoric will be a worthy addition to your type collection.

This font is reminiscent of teen girl handwriting, with very round letters and a mixed-print-cursive style.

Aspen is a refreshing and resilient typeface for text of any kind. Functional but not faceless, Aspen derives a very distinctive character from an unusual pedigree. It is loosely influenced by early American and European grotesques, but with more warmth and improved legibility. And where these historical models were rigid and bulky, Aspen’s curves have a gentle sway that makes for very comfortable reading. Relatively generous ascenders and descenders allow the typeface to feel spacious even when set with tight leading. These amiable qualities are matched with a lively italic based on cursive writing. The family consists of nine weights, and is intended for both text and display usage. Visit this minisite to see Aspen in action.

Introducing Aerith - A Signature Font An elegant, graceful, yet simplistic cursive font. Inspire your audience, clients, or guests with this stylish, handwritten font that can be used for almost every platform such as websites, social media, pinterest, printed cards and many more! Aesthetically pleasing handwritten cursive font, just for beautiful you! What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.