Rustika is a rather rough Oldstyle typeface. The roughness is seen in larger points only. In smaller points it is not easy to see that I tried to imitate characters cut with a chisel. The characters themselves follow otherwise totally the classic models. The name, in this spelling taken from Esperanto, refers to the rustic nature of the characters. Rustika was released in 1995.

German designer Georg Popp designed Linotype American Indian in 2002. This symbol font contains mostly-triangular elements, which were inspired by paintings and other arts practiced by the North American Plains Indians. The symbols in Linotype American Indian, and Popp's other fonts, add a delightful touch to any design, especially when used in repetition. Try setting them large in your next flyer or brochure.

Milanette is a set of 74 original vignettes designed by calligrapher Lyudmila Mikhailova. These light, graceful, dynamic flourishes -- tiny graphic compositions -- present visual replicas of her emotions and realize her innate love for intrinsic beauty of the world. The font can be used in book compositions, especially for poetry and historical fiction, in magazines, in package design of jewelry, perfume, cosmetics. Released by ParaType in 2011.

Shàngó, inspired by the initials from Professor F.H. Ernst Schneidler's classic design released in 1936 as Schneidler-Mediaeval mit Initialen, is an elegant design that looks best when used at large sizes, as the original name suggests. Shàngó is available in two styles: Classic, available in 3 weights, and Gothic, available in 4 weights. Shàngó is a member of the extended Shàngó family (Classic, Chiseled, Sans, Gothic).

The Olaus Magnus and Olaus Bandus alphabets are inspired by the letterforms cut in the pictures and wood-cuts of Olaus Magnus great book Historia de Gentibus Septentrionalibus. This great history of the Nordic Peoples was printed in Rome in 1555 in his own printing shop there. Olaus Magnus, Catholic priest and appointed archbishop by the Pope, never returned to the now Lutheran Sweden.

In 1994 I took a picture of an old movie marquee in Times Square, New York City. 7 years later, I decided to design a typeface based on the big plastic letters found in those old marquees. I scanned in the picture I took and began to draw the letterforms. Like most of my font designs, the initial inspiration came from an urban environment.

This elegant family of fonts, suitable for both text and display, is narrow in fit and characterized by a unique feature: in the capital B, P, and R, the stroke of the bowl does not quite meet with the stem. The design is noticeably calligraphic with a dynamic and delicate character, especially in the italics. Its subtleties can best be appreciated when set in large point sizes.

TpLlum is a typeface designed by TwoPoints for a festival in Barcelona called ‘Montjuïc de Nit’. Llum means light in Catalan. In the Montjuïc de Nit project the font was used in white over a dark grey background, letting the light of a backlit poster shine through. For this purpose the typeface had to be very bright, which was made possible by its heavy cut.

Liturgisch was created by Otto Hupp for Klingspor foundry in 1906. The basis of this font is a publication in the magazine "Das Plakat" of October 1921. The font contains contextual alternates, ligatures, discretional ligatures for use in German, ornamental bullets and other OpenType features. It supports all the European languages using Latin alphabets (including slashed S and slashed longs used in Latvian old orthography till 1930s).

Holocene Typewriter is a soft typewriter font sampled from old documents, for an authentic vintage look. Holocene Typewriter includes: a Typewriter font in Regular, Slant, Underlined and Crossed-out styles SVG fonts of the Regular and Slant styles Use this font in any designs that needs a vintage touch. Use it in long or short texts, in digital collages, branding and packaging, social media posts, logotypes, etc.

The first Clarendon was introduced in 1845 by R. Besley & Co, The Fan Street Foundry, as a general purpose bold for use in conjunction with other faces in works such as dictionaries. In some respects, Clarendon can be regarded as a refined version of the Egyptian style and as such can be used for text settings, although headline and display work is more usual.

CHRISTMAS COMEBACK is the Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

winter is the Bold Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Mufan is a Typeface project with a simple concept that wants to emphasize readability and can be used in almost anything. Through this idea we made it in 3 styles, textured, rough and clean aiming to give the impression of handwriting, retro, vintage and modern. To make it work well in various design conditions. Mufan comes with 260 Glyphs, has support for OpenType features, and has been specially designed to work well in uppercase only, lowercase only, or in sentences, and titles. We have also created a basic version called “Mufan PFS” for free which you can use in your work, with the aim that you get a clear idea whether this font works well or not in your current job. We hope you enjoy this font as much as we enjoyed creating it, and we hope that this font family will help you create great works in the future. Thank You! Majestype 2022

Groovy Retropolist is the Groovy Retro display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window >> Character and then please click fi symbol In Adobe Illustrator choose tool Window >> Type >> Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window >> glyphs In Adobe Illustrator choose tool Type >> glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Better Authentic is the Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Better Youngest is the Bold Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Fresh Lemonade is the Bold Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Orkhon inscriptions (Orkhon inscriptions, Orkhon inscriptions, Khöshöö Tsaidam monuments (also known as Khoshoo Tsaidam, Koshu-Tsaidam or Höshöö Caidam) or Kul Tigin steles (simplified Chinese: 阙特勤碑; traditional Chinese: 闕特勤碑; pinyin: Què tèqín bēi )) They are two monumental installations written by the Göktürks in the Old Turkic alphabet in the Orkhon Valley in Mongolia at the beginning of the 8th century. They were erected in honor of two Turkish princes Kül Tigin and his brother Bilge Kagan. Both Chinese and Old Turkish inscriptions describe the legendary origins of the Turks, the golden age of their history, their subjugation by the Chinese and their liberation by İlteriş Kağan. According to one source, the inscriptions contain "rhythmic and parallel passages" similar to those of epics. In the Old Turkish Alphabet, 38 letters are accepted academically and this pattern is generally used in the books. But there are more than 38 letters in this alphabet, these special letters are included in this font.

Magical Brains is the Unique Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window >> Character and then please click fi symbol In Adobe Illustrator choose tool Window >> Type >> Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window >> glyphs In Adobe Illustrator choose tool Type >> glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Lucida Sans Typewriter adapts the humanized look of Lucida Sans to the fixed pitch of typewriter fonts, in which all letters have the same set width. The vertical proportions, strong stem weights, and crisp details of Lucida Sans are continued in the Lucida Sans Typewriter font family. The result is a strong, clear, fixed-pitch design that can be used wherever a functional, legible monospaced font is needed, in typewritten correspondence, memos, and telefaxes, in commercial forms, invoices, and packing lists, in programming and data processing applications, and in line printer emulations and terminal emulations. Lucida Sans Typewriter is economical in setting: at a 10 point size, it is equivalent to a 12 pitch typewriter font. For improved legibility in long lines of 80 characters or more, users can add extra line spacing, equivalent to 20% or more of the font size. When proportional fonts are needed for text to accompany Lucida Sans Typewriter, then Lucida Bright can be used.

WAFERO is the Stencil display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Undulated is another typeface family from IngrimayneType that explores the possibilities of alternating letters sets. Undulated is similar to the typeface Undulate. Both alternate two sets of characters to form a wavy line of text. This alternating is done automatically in applications that support the OpenType feature contextual alternatives (calt). However, the peaks and valleys of the wave are in the middle of the characters in Undulate while in Undulated the peaks and valleys are at the right and left edges of each character. The waves in Undulated seem more chaotic and less soothing than the waves in Undulate. Undulated has monospaced and monoline letters. The letter spacing is tight to accentuate the ripple pattern. The family includes an outline style that can be used in a layer above the regular style to add color. The unusual patterns that Undulated gives are eye-catching and may be useful for advertising or signage and in other places where one wants attention-grabbing lettering.

Vaccine is a slab serif font family with a mixture of the usual and one-sided serifs. We call it ‘semi semi slab serif’. Serifs and terminals have soft rounded shapes, but stem junctions on the contrary use hard constructions. Such combination of basic design features makes the font distinct and strong in a setting and delicate and soft in appearance. This design peculiarity, together with low contrast and strong serifs, produces the qualities needed for using the font in small sizes, in low quality print, and in bad reading conditions. Vaccine got modern stylish design and has a prominent place in the set of popular faces. The family consists of 10 members - five weights with the corresponding italics. It can be used in a wide range of applications - magazines, advertising, corporate identity, urban navigation, packaging, children books, etc. Design by Manvel Shmavonyan with the help of Gayane Bagdasaryan as a consultant. Released by ParaType in 2013.

Zombie Apocalypse is way more versatile as its name would suggest. It might be used as a horror font (red color tones in horror games, movie covers) or in ads for an Offroad Experience Tour (or wherever it comes to dirt, mud and spatters in combination with brown tones). When used with light blue/red/yellow/orange colors, the font can express creativity and freedom (on fashion, inspirational art and advertising) because it is not bound to classic straight-lined fonts. In various shades of gray or in black, it can be used to support a "worn out" look. Zombie Apocalypse - with its "worn out" look and many details - is espacially designed for use with large font sizes, for example in high resolution print media or in large images on digital media. The font is designed to be used in many different languages. It has a large set of accented characters and diacritical marks.

Be Quite Duration is the Unique Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window >> Character and then please click fi symbol In Adobe Illustrator choose tool Window >> Type >> Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Avocado Sunday is the Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please click fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

Aesthetic Bingo is the Unique Serif display typeface with combine uppercase and lowercase looks and feel nice balanced. Provide with alternates and ligatures font in variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window >> Character and then please click fi symbol In Adobe Illustrator choose tool Window >> Type >> Open Type and then please click fi symbol How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

The concept of the Baroque Roman type face is something which is remote from us. Ungrateful theorists gave Baroque type faces the ill-sounding attribute "Transitional", as if the Baroque Roman type face wilfully diverted from the tradition and at the same time did not manage to mature. This "transition" was originally meant as an intermediate stage between the Aldine/Garamond Roman face of the Renaissance, and its modern counterpart, as represented by Bodoni or Didot. Otherwise there was also a "transition" from a slanted axis of the shadow to a perpendicular one. What a petty detail led to the pejorative designation of Baroque type faces! If a bookseller were to tell his customers that they are about to choose a book which is set in some sort of transitional type face, he would probably go bust. After all, a reader, for his money, would not put up with some typographical experimentation. He wants to read a book without losing his eyesight while doing so. Nevertheless, it was Baroque typography which gave the world the most legible type faces. In those days the craft of punch-cutting was gradually separating itself from that of book-printing, but also from publishing and bookselling. Previously all these activities could be performed by a single person. The punch-cutter, who at that time was already fully occupied with the production of letters, achieved better results than he would have achieved if his creative talents were to be diffused in a printing office or a bookseller's shop. Thus it was possible that for example the printer John Baskerville did not cut a single letter in his entire lifetime, for he used the services of the accomplished punch-cutter John Handy. It became the custom that one type founder supplied type to multiple printing offices, so that the same type faces appeared in various parts of the world. The type face was losing its national character. In the Renaissance period it is still quite easy to distinguish for example a French Roman type face from a Venetian one; in the Baroque period this could be achieved only with great difficulties. Imagination and variety of shapes, which so far have been reserved only to the fine arts, now come into play. Thanks to technological progress, book printers are now able to reproduce hairstrokes and imitate calligraphic type faces. Scripts and elaborate ornaments are no longer the privilege of copper-engravers. Also the appearance of the basic, body design is slowly undergoing a change. The Renaissance canonical stiffness is now replaced with colour and contrast. The page of the book is suddenly darker, its lay-out more varied and its lines more compact. For Baroque type designers made a simple, yet ingenious discovery - they enlarged the x-height and reduced the ascenders to the cap-height. The type face thus became seemingly larger, and hence more legible, but at the same time more economical in composition; the type area was increasing to the detriment of the margins. Paper was expensive, and the aim of all the publishers was, therefore, to sell as many ideas in as small a book block as possible. A narrowed, bold majuscule, designed for use on the title page, appeared for the first time in the Late Baroque period. Also the title page was laid out with the highest possible economy. It comprised as a rule the brief contents of the book and the address of the bookseller, i.e. roughly that which is now placed on the flaps and in the imprint lines. Bold upper-case letters in the first line dramatically give way to the more subtle italics, the third line is highlighted with vermilion; a few words set in lower-case letters are scattered in-between, and then vermilion appears again. Somewhere in the middle there is an ornament, a monogram or an engraving as a kind of climax of the drama, while at the foot of the title-page all this din is quietened by a line with the name of the printer and the year expressed in Roman numerals, set in 8-point body size. Every Baroque title-page could well pass muster as a striking poster. The pride of every book printer was the publication of a type specimen book - a typographical manual. Among these manuals the one published by Fournier stands out - also as regards the selection of the texts for the specimen type matter. It reveals the scope of knowledge and education of the master typographers of that period. The same Fournier established a system of typographical measurement which, revised by Didot, is still used today. Baskerville introduced the smoothing of paper by a hot steel roller, in order that he could print astonishingly sharp letters, etc. ... In other words - Baroque typography deserves anything else but the attribute "transitional". In the first half of the 18th century, besides persons whose names are prominent and well-known up to the present, as was Caslon, there were many type founders who did not manage to publish their manuals or forgot to become famous in some other way. They often imitated the type faces of their more experienced contemporaries, but many of them arrived at a quite strange, even weird originality, which ran completely outside the mainstream of typographical art. The prints from which we have drawn inspiration for these six digital designs come from Paris, Vienna and Prague, from the period around 1750. The transcription of letters in their intact form is our firm principle. Does it mean, therefore, that the task of the digital restorer is to copy meticulously the outline of the letter with all inadequacies of the particular imprint? No. The type face should not to evoke the rustic atmosphere of letterpress after printing, but to analyze the appearance of the punches before they are imprinted. It is also necessary to take account of the size of the type face and to avoid excessive enlargement or reduction. Let us keep in mind that every size requires its own design. The longer we work on the computer where a change in size is child's play, the more we are convinced that the appearance of a letter is tied to its proportions, and therefore, to a fixed size. We are also aware of the fact that the computer is a straightjacket of the type face and that the dictate of mathematical vectors effectively kills any hint of naturalness. That is why we strive to preserve in these six alphabets the numerous anomalies to which later no type designer ever returned due to their obvious eccentricity. Please accept this PostScript study as an attempt (possibly futile, possibly inspirational) to brush up the warm magic of Baroque prints. Hopefully it will give pleasure in today's modern type designer's nihilism.

This font, similar in style to Phollick, is a light playful font that has a capacity for use in many applications.

Designed at ParaType in 1995 by Tagir Safayev. Based on informal handwriting (caps-only). For use in advertising and display typography.

Here you have the FG Well well font who's a scribbling man in the 40+ years who's in a terrible rush.

Magical alphabet used by secret societies in times past. NOTE: this font comes with a comprehensive interpretation guide in pdf format.

Designed at ParaType in 1995 by Tagir Safayev. Based on informal handwriting (caps-only). For use in advertising and display typography.

No Dr. was inspired by an old movieposter lettering for the 1962 movie "James Bond: Dr. No". Just like the original Dr. No, No Dr. has a diabolical charm. It was developed into a font family that combines distinctiveness with versatility. It has a good readibility as a textfont but also looks great as a Headline. The two widths and the two weights give you a big choice. Intended to become an interesting alternative to the much used DIN Schrift, it has now developed into a highly functional family of it's own.

Hi, Everyone! If you’re looking for a cute but elegant font to captivate your audiences or customers then we’ve got the font for you! Introducing Vintage Rovery - A Serif Font This typeface with elegant style looks very interesting for loads of different projects and promotions. It is perfect to be used on your website, for your social media branding, Pinterest banners, printed products, and more! Includes: Vintage Rovery (OTF) Features: Standart Ligatures Alternates Stylistic Set Swashes Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio

Hi, Everyone! If you’re looking for a modern and futuristic font to captivate your audiences or customers then we’ve got the font for you! Introducing Universe - A Futuristic Display Font This typeface with futuristic style looks very interesting for loads of different projects and promotions. It is perfect to be used on your website, for your social media branding, Pinterest banners, printed products, and more! Includes: Universe (OTF) Features: Alternates Standart Ligatures Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio

If you’re looking for a gorgeous and modern font to captivate your audience and create the perfect contrast between your headings and body copy, then we’ve got the font for you! Introducing Portaly - A Display Font This typeface with modern style looks very interesting for loads of different projects and promotions. It is very suitable to be used on your website, for your social media branding, Pinterest banners, printed invitations, and more! Features: Beautiful Ligatures Alternates Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio

Guenter type got its name after Guenter Gnauck — the calligrapher from Eastern Germany whose works brought an inspiration and initial incitement for the design. But in contradiction to the calligraphic nature of the inspiration source Guenter has a specific construction that is built solely with straight stems. Like KvadratZ family Guenter belongs to so called 'in-one-touch' series. The first version in one basic style was developed by Zakhar Yaschin in 2001. In 2009 the font was redesigned with addition of 3 new styles and released by ParaType as a family.

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.