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  1. Sattler by astype, $25.00
    Joseph Kaspar Sattler, one of the great German art nouveau artists created these nice initials in 1897 for the famous royal monumental book project Die Nibelunge for the Reichsdruckerei Berlin. Only 200 exclusive signed masterpieces were printed in four years from 1900 till 1904. Joseph Sattler was the art director, typographer and designer in one person. The Reichsdruckerei showed samples of the unfinished work in 1900 at the world exhibition in Paris to advertise the high craftsmanship of the German presses. Style Initials A uses the OpenType features Superscript and Scientific Inferiors to change the fill layer. You can combine up to three different color inks.
  2. Granesta by Arterfak Project, $19.00
    Introducing Granesta, a freestyle brush font moving with energy. This font was created with digital brush strokes, carefully vectorized to keep the textures. Granesta is a street font that delivers a loud message and strong. This font is an all-capitals font, equipped with stylistic alternates and swashes to gives a more powerful design. Granesta is ideal for logos, merchandise, apparel, banner, quotes, books, social media posts, posters, flyers, stickers, and many more! What you'll get : Granesta TTF & OTF Uppercase Smallcaps Numbers Punctuation Stylistic alternates Swashes (simply type underscore + number. eg. _1, _2, _3, etc) Multilingual support Thank you for watching. Never give up!
  3. Sakura Town by Letterhend, $19.00
    Sakura Town is a display typeface inspired by japanese type brush. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual & swash PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  4. The Blackmore by Letterhend, $19.00
    The Blackmore is a bold hand drawn brush script which is purposely made for headline, display or logotype, and signature which need a standout appearing. This font is also suitable to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  5. Mistral by URW Type Foundry, $89.99
    Named after the strong cold winds on Southern France, the Mistral font family is another original creation displaying the panache of the French graphic artist Roger Excoffon. Mistral is an informal script in which all letters link up in vigorous strokes. First issued in 1953, its brush-like stems look spontaneous and fresh. The descenders are fairly long and the whole alphabet has a distinctive and unforgettable effect on the page. Mistral is a good complement to sans serif typefaces. Mistral is a trademark of Heidelberger Druckmaschinen AG, which may be registered in certain jurisdictions, exclusively licensed through Linotype Library GmbH, a wholly owned subsidiary of Heidelberger Druckmaschinen AG.
  6. Sea Cruise JNL by Jeff Levine, $29.00
    Years before the "Jet Age", and way before computers and satellite television turned us into jaded "armchair travelers", the ocean voyage aboard giant steamships to distant ports of call beckoned many to travel the Seven Seas. Far away lands had a magic and mysticism to them, for few Americans knew anything about those places unless they read about them in books or saw travelogs at their local theaters. Many songs were written with themes of romantic South Seas travel, and one vintage piece in particular entitled "Down Where the Trade Winds Blow" offered up the hand lettering which served as a model for Sea Cruise JNL.
  7. Autumn Melody by PeachCreme, $22.00
    Autumn Melody is a modern calligraphy font that adds a classy and deluxe touch to your designs. The main pursuit of this font is to give you that authentic hand-calligraphy feel. Autumn Melodycomes with a full set of uppercase and lowercase letters as well as ligatures and beautiful letter alternates. The font provides several (up to15) alternates of some frequently used letters such as a, t, h, n, s, etc. The number and look (length, width) of the swashes vary depending on the frequency of this or that letter's usage. Autumn Melody is suitable for many projects related to the wedding industry (stationery, logo, etc.)
  8. Feastland by Letterhend, $14.00
    Garland is a font duo with classic display font with Vintage Script. You can play around to fit the form using between typeface. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Tags
  9. Aurelia Michelle by Letterhend, $16.00
    Meet Aurelia Michelle, the hand-drawn font that exudes effortless femininity and chic sophistication. With its brush texture and delicate curves, this font is perfect for adding a touch of elegance to any design project, especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  10. Ground Castle by Letterhend, $19.00
    Introducing, Ground Castle - A Modern high contrast serif font with swashes. The stylistic alternates and ligatures make this font event more unique and stands from the crowd. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates, swashes & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  11. Averie Brenton by Grezline Studio, $18.00
    Averie Brenton is an elegant serif font family. Perfectly to be applied to various forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Feature : Alternates and Ligatures Multilingual Language Works on PC & Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even works on Microsoft Word. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Thank You! Grezline Studio – Akhmad Reza Fauzi Contact : grezline.studio@gmail.com
  12. Candleton by Letterhend, $19.00
    Introducing, Candleton - A classic sans serif with swashes. The stylistic alternates and ligatures make this font event more unique and stands from the crowd. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates, swashes & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  13. Blackhole PB by Pink Broccoli, $14.00
    A vintage look to the future of type, this funky typestyle with circular cut outs was stylish for its day, and a true novelty for today. Blackhole PB began as a digitization of a film typeface known as Circue Solid by LetterGraphics. This typestyle has such funkadelic appeal to it that it just makes me smile. Definitely not for broad uses, but full of novel flair. This font is the bees knees for anyone with a circle fetish. They are like hidden mickeys in this typestyle, building up curves and counters all over the place. Take it for a spin and have a flashback to wilder times.
  14. Morytone by Letterhend, $18.00
    Morytone is a hand drawn brush script which is purposely made for headline, display or logotype, and signature which need a standout appearing. This font is also suitable to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Swash, ligatures & alternates Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  15. Mina Jackstone by Letterhend, $19.00
    Mina Jackstone is a SVG typeface with watercolor texture effect. Available in two types, solid version and transparent version. This type of font perfectly made to be applied such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Solid version and svg version numbers and punctuation multilingual ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  16. Carefree by Jen Wagner Co., $17.00
    Carefree makes it so simple to elevate a logo or headline text, whether you're wanting something bold or delicate. Introducing the Carefree Serif family – a gorgeous condensed serif typeface that includes 16 fonts, regular and italic, from Hairline weight to Bold. This typeface looks best in larger settings as a display text (think big headers, pretty quotes, calls to action, etc.), but can also be really stunning for longer text like quotes. I would probably avoid using this as a body text because of the high contrast. I've also been loving combining the regular and italic and mixing up the weights, especially for beautiful logos.
  17. Garden Collection by Cultivated Mind, $25.00
    Introducing the Garden Collection. A new Garden Grown font family by Cultivated Mind Type. This hand-painted collection includes four scripts, two caps fonts, plant art, extras art and free words.  Garden Grown Pro scripts includes 260 alternates and 46 ligatures. Ligatures are programmed to pop up when specific letter pairs are typed. Try the alternates and ligatures together to give your designs a realistic hand-painted look. The all caps fonts and basic scripts do not include alternates or ligatures. Use the free words font for keyword and hashtag ideas. Garden Grown works great for cookbook covers, product design, packaging design, restaurant marketing, magazines and film.
  18. Hey Lady Script by Barland Studio, $10.00
    Hi Everyone.... Introduce my font Hey Lady Script is a unique blend of classic and modern font. imperfect style ups and downs, like a dance letters, smooth, clean and simple. This font perfect for wedding, event, invitation, escort card, display, logos, slider blog, custom address, stamps, packaging, greeting card, etc. Features: Basic Latin A-Z and a-z Numbers Symbols Stylistic Set Ligatures PUA Encode Support Latin Pro Character If you don't have a program that supports OpenType features such as Adobe Illustrator and CorelDraw X Versions, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows).by using Windows Character Map with Adobe Photoshop (PS)
  19. Balistone by HansCo, $15.00
    Balistone is an elegant handwritten font with a clean and modern touch. This font was inspired by a handwriting with a feminine style in distinctive ballpoint ink and a few additional modifications from me. This font come with many ligatures that gives a sleek, elegant look for your logos, business card, wedding invitations, quotes, advertisements, and more. Highly recommended to use it in OpenType capable software - there are plenty out there nowadays as technology catches up with design. The OpenType features can be accessed by using programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, Afinity and more. Let's create something beautiful today with Balistone. Enjoy!
  20. Flyoika by Ingrimayne Type, $9.00
    Flyoika is a slab serif family with a fairly low x-height, long ascenders, and considerable contrast. The family has five weights, each with an italics and it can be used for either display or text. Flyoika was not designed to meet a particular need but rather out of curiosity. Years ago I had designed two slab serif families, FlyHigh and Euroika, that I recently noticed had a lot of similarities and I wondered what a blend of the two would look like. Several corresponding characters in the two families are considerably different and in cleaning up the results, I usually opted for simplicity. The name "Flyoika" reflects these origins.
  21. Binter Script by Romie Creative, $10.00
    Introducing Binter. A bold retro script that will take you back to the 60s. This typeface has an extrude version so you can create a retro effect font easily. This font is very suitable for application, especially on logos, and various other formal forms such as invitations, labels, logos, magazines, books, greeting/wedding cards, packaging, fashion, make up, stationery, novels, labels or all kinds of things. advertising purposes. Feature : uppercase & lowercase numbers and alternating PUA coded swash multilingual ligature punctuation We strongly recommend using programs that support OpenType features and Glyphs panels such as many Adobe and Corel Draw applications, so that you can view and access all variations of Glyphs.
  22. Astropicks by Letterhend, $19.00
    Astropicks is a modern and playful typeface which is purposely made for headline, display or logotype. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  23. The Ralston by Gloow Studio, $13.00
    Introducing The Ralston, A Retro Bold Script font. It was inspired by retro typography designs in 70's. There are more than 432 glyphs in this font including Multilanguage Support. OpenType features with Stylistic Alternates, Contextual Alternate and ligatures in some characters that allows you to mix and match pairs of letters to fit your design. The Ralston is perfectly suitable for made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Files Include: Multilanguage Support Thank You very much, hope you enjoy this fonts !
  24. Chopader by Letterhend, $17.00
    Introducing, Chopader - a vintage sans serif font duo. Inspired by 50s 60s signages, this font made to bring back the good ol' days. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Two fonts (Thin and bold style) numbers and punctuation multilingual PUA encoded Only caps We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  25. Giacinta by Okaycat, $29.50
    Giacinta is developed as a fresh alternate take on the traditional black-letter style. Rather than simply reproducing the standard uncial or Old English style, Luke William Turvey followed the tradition of Bastarda, making up his own scripted style with the Latin standards in mind. This style was conjured purely from imagination, so while it bares a resemblance to the standards, keeps its own original flavor. Giacinta is extended, containing the full West European diacritics & a full set of ligatures, making it suitable for multilingual environments & publications. Use Giacinta for medieval themed projects, certificates, awards, diplomas, anything that you want to look old fashioned and stately.
  26. Fillerglad by Letterhend, $19.00
    Introducing, Fillerglad Script - an authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  27. Khalifah Script by Solidtype, $15.00
    Khalifah Script is a calligraphy script font that comes with very beautiful changing characters, a kind of classic decorative copper script with a modern touch, designed with high detail to bring stylish elegance. Khalifah Script is attractive as a typeface that is smooth, clean, feminine, sensual, glamorous, simple and very easy to read, because there are many fancy letter connections. I also offer a number of viable style alternatives for many letters. The classic style is perfect to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting / wedding cards, packaging, labels or any type of advertising purpose.
  28. Morchain by Letterhend, $17.00
    Morchain is a classy script. This typeface has nostalgic feel because of its style, so the font is really match for your project with classic/vintage theme. T This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation ALternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  29. Antura Script by Solidtype, $18.00
    Antura Script is a calligraphic script font that comes with very beautiful changing characters, a kind of classic decorative copper script with a modern touch, designed with high detail to bring stylish elegance. Antura Script is an attractive typeface that is smooth, clean, feminine, sensual, glamorous, simple and very easy to read because there are many fancy letter connections. I also offer a number of viable style alternatives for many letters. The classic style is perfect to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting/wedding cards, packaging, labels or any type of advertising purpose.
  30. Black Ground by Letterhend, $16.00
    Black Ground a unique brush typeface with bold and strong feel. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase (alternates) numbers and punctuation Ligatures and alternates multilingual support PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Email us to letterhend@gmail.com if you need something! Happy Designing!
  31. Fallery Script by Zane Studio, $15.00
    Fallery Script is a calligraphy script font that comes with exquisite character changes, a kind of classic decorative copper script with a modern twist, designed with high detail for an elegant style. Fallery Script is interesting because it is smooth, clean, feminine, sensual, glamorous, simple and very easy to read, because of its many fancy letter relationships. I also offer a decent number of stylistic alternatives for some of the letters. Classic style is very suitable to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting/wedding cards, packaging, labels or all kinds of advertising purposes.
  32. ITC Einhorn by ITC, $29.99
    Einhorn is a peculiar typeface. Difficult to classify, this upright, bold, script-like semi serif typeface was designed in 1980 by Alan Meeks. Meeks was inspired by the art nouveau period, and may have been trying to liven up the design scene. In 1980, typefaces like Helvetica and Univers were ubiquitous, and the digital revolution was still years away. Experimental faces like Einhorn helped fill the gap for creative designers looking for untraditional choices in which to set headlines and advertising work. The merit of pioneer display faces like Einhorn have never lessened; Einhorn still sets a mean display text, and works great in logos and other corporate ID solutions.
  33. Signque by dayflash, $31.99
    Signque is a contemporary sans serif typeface based on geometric shapes. The persistent tension between precise lines and accurate curves as well as the ongoing contrast between open and closed contours constitute the main characteristics of this fresh and modern font family. While unconventional letterforms make up signque’s distinctive appearance, extended widths, tall x-heights and clear shapes provide good legibility and nice readability. With its unique look and feel, signque will perform outstanding for headlines as well as for almost any other type of analogue and digital application. The signque font family comes in nine weights and includes unique letterforms as well as extensive ligatures, fractions, and figures.
  34. Daily Flashback by Letterhend, $17.00
    Daily Flashback is a sophisticated serif typeface. Perfectly to be applied to the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : lowercase uppercase numbers and punctuation multilingual alternates PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/ Email us to letterhend@gmail.com if you need something! Happy Designing!
  35. Flinscher by Greater Albion Typefounders, $16.00
    The Flinscher family contains twenty display typefaces, in weights that vary from light to black, and widths that extend from condensed to expanded. The family’s design inspiration traces its roots to the early portion of the twentieth century. In essence, it is a calligraphic script typeface family with blackletter influences. The letter forms are decorative and distinctive, yet clear and easy to read, and in use set up a regular rhythm that leads the eye from character to character. The Flinscher typefaces are well suited to design work that needs to combine formality with fun. Just the thing for a certificate or a book cover!
  36. Rombusa by Suza Studio, $14.00
    I am proud to introduce the new Rombusa Font! This is a unique and fun calligraphy model with feminine and elegant letters, specially made for business cards, wedding events, posters, books, magazines, fashion, etc. Feature; • Full set of uppercase, lowercase letters • 428+ glyphs and 237 alternate characters • Characters with accents • Multiple Languages Supports • PUA encoded This kind of Rombusa has become a work of true love, making it heartwarming and delightful. I can't wait to see what you do with Rombusa! Feel free to use the #Suza Studio tag and the #Rombusa font to show what you've been up to, I really hope you enjoy it! Thank You!
  37. Haystack by Letterhend, $19.00
    Haystack is a handwritten script with many . You can use also for headline or signature. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  38. Huyton by Letterhend, $17.00
    Introducing, Huyton- a unique display script with reverse contrast, comes with extrude. The unusual reverse contrast make this typeface one of a kind. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : extrude version uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  39. FF Hertz by FontFont, $68.99
    Low stroke contrast, generous spacing, and fine-grained weights from Light to Extra Bold make FF Hertz a workhorse text typeface which holds up well under today’s widely varying output conditions from print to screen. The quite dark Book style works well on e-ink displays which usually tend to thin out letters, as well as in print when you want to evoke the solid letter image of the hot-metal type era. Two sizes of Small Caps are included: A larger size for abbreviations and acronyms, and a smaller size matching the height of the lowercase letters. FF Hertz is a uniwidth design, that means each letter occupies the same space in all weights. This feature allows the user to switch between weights (but not between Roman and Italic styles) without text reflow. Jens Kutilek began work on FF Hertz in 2012. From a drawing exercise on a low-resolution grid (a technique proposed by Tim Ahrens to avoid fiddling with details too early), it soon evolved into a bigger project combining a multitude of influences which up until that point had only been floating around in his head, including his mother’s 1970s typewriter with its wonderful numbers, Hermann Zapf’s Melior as well as his forgotten Mergenthaler Antiqua (an interpretation of the Modern genre), and old German cartographic lettering styles. Jens likes to imagine FF Hertz used in scientific books or for an edition of Lovecraftian horror stories.
  40. Able by T-26, $39.00
    The history of Able’s connection with the Harry Potter phenomenon is really up in the air. It’s a catch-22 in this business - you either promote your own work and negotiate expensive exclusive licenses, or you work with a promoter and sell your designs to anyone and everyone. It could have been an in-house designer at Rowling’s publisher, Scholastic, or a freelancer who proposed Able for the headings and such. The responsible party licensed it from T26, and JK Rowling’s storytelling made it a star. (I suppose it’s ironic that there’s a whole lot of unwritten history in the typography business.) Able’s rise to fame really is a classic love story between reading and type design. If the books weren’t so popular, Able might still be waiting for some Mexican fast food chain to pick it up for packaging design. The movie deal certainly made the font all the more recognizable, what with its merchandising campaign. Popularity can also cripple a great decorative face. It’s always being recognized as “The Harry Potter Font.” It might just have to wait a few decades for the Potter phenomenon to subside to be freed from the “Chamber of Pigeonholed Fonts.” In the meantime, I’m sure that a lot of fledgling graphic design apprentices are reading their new Potter books, being charmed by the idea of type design when they’re not turning the pages too fast to notice.
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