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  1. Astire Klarish by Dora Typefoundry, $20.00
    Introducing, Astire Klarish is a new retro serif with all clean and soft lines, tight curves, a combination of regular and italic versions adding to the appeal and trendy elegant look! This serif typeface that looks amazing in both large and small settings is perfect for your design needs yet still clean and elegant to apply to a variety of other formal forms such as invitations, labels, logos, magazines, books, greeting/wedding cards, packaging. , fashion, make up, stationery, novel, label or any kind of advertising purposes. WHAT YOU GET : Astire Klarish Regular (Open type) Astire Klarish Italic (Open type) Astire Klarish Bold (Open type) Astire Klarish Bold Italic (Open type) This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it! Thank you.
  2. Brithani Absolute by Bungletter, $10.00
    Brithani Absolute is a modern script font that features a classic and elegant touch. Brithani Absolute are attractive because they are sleek, clean, feminine, sensual, glamorous, simple and very easy to read, thanks to their many fancy letter joints. I also offer a decent number of stylistic alternatives for some of the letters. Classic style is very suitable to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting/wedding cards, packaging, labels or all kinds of advertising purposes. . . . . . . . Files include: • Brithani Absolute Regular • Brithani Absolute Slant • Brithani Absolute Bold • Brithani Absolute Bold Slant Contains full set: -Has 4 font models -Uppercase -Lowercase -Alternative -Ligatures -Punctuation -Number -Multilingual support. need help or have questions let me know. I'm happy to help. Thanks & Congratulations on the Design!
  3. Slicker - Unknown license
  4. Amerika - Unknown license
  5. Arabetics Latte by Arabetics, $59.00
    Arabetics Latte is a Latin Serif typeface with a comprehensive support for the Arabetic scripts, including Quranic texts. While its seemingly-idiosyncratic Latin design eliminates the excessive usage of serifs and offsets the visual effects of several geometrically-intense glyphs, its Times Romanesque proportions gives a full nod to the beginnings of Latin types and produces an overall stable look-and-feel of a classical Serif style, making it suitable for both text and display applications. Liberal spacing is maintained throughout to match that of the Arabic text and is further supplemented by a careful implementation of a typical Latin kerning. The overall design of this font, including metrics and dimensions, was intended to make its Latin harmonize well with most other Arabetics foundry fonts. Arabetics Latte fully supports MS 1252 Western and 1256 Arabic code pages, in addition to all the transliteration characters required by the ALA-LC Romanization tables. Users can either select an accented character directly or form it by keying the desired combining diacritic mark following an unaccented character. For Arabic, it fully supports Unicode 6.1, and the latest Arabic Supplement and Extended-A Unicode blocks. The Arabic design of this font family follows the Mutamathil Taqlidi design style with connected glyphs, emphasizing vertical strokes to bring added harmony, and utilizing slightly varying x-heights to match that found in Latin. The Mutamathil Taqlidi type style uses one glyph for every basic Arabic Unicode character or letter, as defined by the Unicode Standards, and one additional final form glyph, for each freely-connecting letter of the Arabic cursive text. Arabetics Latte includes the required Lam-Alif ligatures in addition to all vowel diacritic ligatures. Soft-vowel diacritic marks (harakat) are selectively positioned with most of them appearing on similar high and low levels—top left corner—, to clearly distinguish them from the letters. Tatweel is a zero-width glyph. Keying the tatweel key (shft-j) before Alif-Lam-Lam-Ha will display the Allah ligature. Arabetics Latte includes both Arabic and Arabic-Indic numerals, in addition to generous number of punctuation and mathematical symbols. Available in both OpenType and TrueType formats, it includes two weights, regular and bold, each has normal, Italic, and left-slanted styles.
  6. Jeles by Tour De Force, $25.00
    Inheriting the beauty and style of old type classics from this genre, Jeles is blended with very elegant modern approach featuring soft corners, round slab serifs and tasty ball terminals. Jeles is designed mostly for display use and it is highly recommended to get the whole family if you want to get the best result. It is designed in two styles Condensed and Normal. The Condensed version is developed in two weights each coming with corresponding italics. While the Normal styles are three ranging from Regular, Bold and Black. The total of 7 separate fonts inside the family are quite enough if you look for diversity and flexibility at one place. You could use the uprights for more serious and strong headlines while the Italics work perfectly for more fresh and live subheads. Of course editorial design is only one of the many directions where Jeles family could be used successfully as we all know typefaces with so visible contrast between thin and thick and combined with classic elegance, could be easily used in every design of cosmetic industry, fashion, food, jewelry, etc. Try to design a stylish boutique shop signboard and you will surely discover its beauty and potential. Easy-to-read, it is good for print design, revealing its authentic letterpress-like character as well as perfect for screen use note that the thin strokes and serifs are not that thin to vanish on a low resolution monitor. Professionally designed, they are solid enough yet very elegant and even gentle making Jeles a desired family design of attractive web banners, web sites, apps and e-books.
  7. Geon by cretype, $20.00
    Geon Family is a modern sans-serif typeface that is clean, simple and highly readable. Letters in this type family are designed with geometric shapes without any decorative distractions. The spaces between individual letter forms are precisely adjusted to create the perfect typesetting. Geon is a versatile type family of 54 fonts. Geon family consists of 9 weights (Thin, ExtraLight, Light, Regular, Medium, Bold, ExtraBold, Heavy & Black) & 3 widths (Condensed, Normal & Expanded)with their corresponding italics. The Open Type fonts contain complete Latin 1252, Cyrillic, Central European 1250, Turkish 1254 character sets. Each font includes proportional figures, tabular figures, numerators, denominators, superscript, scientific inferiors, subscript, fractions and case features. We highly recommend it for use in books, web pages, screen displays, and so on.
  8. Bryson by Valentino Vergan, $16.00
    Introducing Bryson, A bold sans serif ligature typeface. The Bryson typeface is characterized by simple but distinctive shapes. The typeface is very eye catching, its tight kerning and bold shapes makes it great for retro designs. You can use it for a wide range of projects, including print and web. If you are looking for something bold and retro for you next project, Bryson is the typeface for you. I hope you enjoy using the Bryson typeface.
  9. Sheko by Valentino Vergan, $14.00
    Sheko is a creative headline pixel font that looks great on any retro design. Sheko is designed to be very eye catching, it’s tight kerning and bold letters makes it great for bold headline vintage designs. You can use Sheko for a wide range of projects, including print and web. If you are looking for something bold and retro for you next project, Sheko is the font for you. I hope you enjoy using the Sheko font.
  10. My Darling by Type Innovations, $39.00
    ‘My Darling’ is a stunning new typeface by Alex Kaczun. Inspired by the Didone shapes, ‘My Darling’ incorporates some Didot, a little Caslon, a splash of Scotch and a pinch of old Times. This unique display, with its high-contrast strokes is playful, formal and just a bit ‘sexy’. The swash capital terminals and lively curves, give this design a unique and distinctive look. It works well as a headline font, and because it was designed with generous counters, proportions and spacing—works equally well over a large range of text point sizes. My Darlings' character set supports most Central European and many Eastern European languages. Alex hopes to add many style variations, along with alternate glyph sets and weights to further enhance this offering. Stay tuned!
  11. Linotype Syntax Letter by Linotype, $29.00
    Linotype Syntax™ Letter is reminiscent of the style of the Roman Rustic capitals and is an earthy, almost snappy companion to the other Linotype Syntax™ typefaces. Instead of subtly expressing the rhythmic dynamism of handwritten letters, this face is more overt about its connections to writing movements, such as the lead-in and exiting terminals, and the organic branching of round strokes from main stems. Linotype Syntax Letter was designed especially for office communications, and it does add a warmer, more personal touch to such documents — while still combining nicely with the more formal Syntax relatives. With six weights, their matching italics, as well as small caps and old style figures, this typeface family has a total of 24 weights.
  12. Amour Script by Bosstypestudio, $18.00
    Amour is a calligraphy script font that comes with beautiful alternate characters. copper plate mix calligraphy with handlettering style. Designed to convey stylish elegance. Amour Script is attractive as a typeface that is smooth, clean, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied to all types of formal items such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting / wedding cards, packaging, labels, and others. . Amour Script features 1550+ glyphs and 1320 alternate characters. including multiple language support. It features OpenType with style alternatives, character binding and strokes, which allows you to mix and match letter pairs to match your designs, as well as a touch of ornament to make this font look elegant. • New Updated • Amour Script! Amour has now been updated to include 4 styles; bold/bold italic version, regular & italic version. This gives you the option to completely change your font style with the click of a mouse, whether you're looking for a smoother style, a bold version, or an italic finish.
  13. Kota Datoma by Alcode, $23.00
    Kota datoma an luxury and unique calligraphy font. Carefully designed to work together in harmony that makes it perfect for wedding media, book covers, greeting cards, logos, branding, business cards and certificates, even for any design work that requires unique, formal or luxury. Try Kota datoma, enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily. Included Multilingual Support And Special Ligatures Your download will include OTF format files. If you do not have programs that support OpenType features like Adobe Illustrator and CorelDraw X Versions, you can access all alternative flying machines using Font Book (Mac) or Character Map (Windows)
  14. Andit by Papermode Co, $20.00
    Andit is an unique calligraphy font. Carefully designed to work together in harmony that makes it perfect for wedding media, book covers, greeting cards, logos, branding, business cards and certificates, even for any design work that requires classics, formal or luxury. Try Andit, enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily. Included multiligual support and special ligatures Your download will include OTF format files. If you do not have programs that support OpenType features like Adobe Illustrator and CorelDraw X Versions, you can access all alternative flying machines using Font Book (Mac) or Character Map (Windows)
  15. Yotamy MF by Masterfont, $59.00
    The geometric nature of this font family makes is suitable for presentations, headline and any other formal usage.
  16. Caravan Script by Jonahfonts, $20.00
    An unconnecting informal yet formal script. Caravan is a rambling font which gives the appearance of going places.
  17. Carattere by TypeSETit, $24.95
    This beautiful italic style is perfect for invitations and other uses where formal elegance and beauty are essential.
  18. Winter Beast by Figuree Studio, $18.00
    Winter Beast is a captivating winter brush font that unleashes the untamed spirit of the season. With its bold, brisk strokes, this font encapsulates the raw beauty and power of winter, making it the perfect choice for projects that demand a rugged, cold, and untamed aesthetic. Whether used in winter-themed designs, holiday graphics, or any project that seeks to embody the frosty allure of the season, Winter Beast adds a chilly and visually striking element to your typography, making your text stand out like fresh snow on a moonlit night.
  19. Costanera by W Type Foundry, $29.00
    Costanera is a neohumanist typeface with both soft strokes and endings, which is inspired by 90s typefaces. It has an organic aspect and curved finials associated to the early calligraphy, while its straight angles give Costanera a technological and futuristic impression. Costanera weights go from thin to black, thus it can be used in short-impact phrases ideally using Black or Thin weight and extensive texts selecting the Book version. On the other hand, due to its calligraphic-futuristic features Costanera is perfectly suitable for different fields, such as vanguard technology, architecture, and signage topics. This typeface is composed of a Normal and Alternative version, adding 32 weights in total. Stylistic sets, small caps, ligatures, lining and old style numbers, fractions, circle numbers and arrows are part of the Opentype features. Moreover, this project comes with 790 glyphs that allows to write in 219 languages.
  20. Vinchenso Regular by BA Graphics, $45.00
    A strong powerful face that really works well for any application requiring a distinguished, clean look. Headlines, subheads, and text; anything goes. Vinchenso also has a matching Bold weight.
  21. Scraper by Graffiti Fonts, $29.99
    This rough and bold style uses detail and motion to create text with gritty character. These fat letters mimic a paintbrush or palette knife in a simple graff style.
  22. Uncial Antiqua Pro by Stiggy & Sands, $29.00
    Uncial Antiqua Pro is a hybrid type combining the styles of Uncial & Half Uncial letterforms in a formal text form. Signature letterforms to the styles are not sacrificed, yet readability is surprisingly maintained. The SmallCaps and extensive figure sets expand the range of usability & appeal. Opentype features include: - SmallCaps. - Full set of Inferiors/Superiors for limitless fractions. - Tabular, Proportional, and Oldstyle figures. - Stylistic Alts for Caps to SmallCaps conversion.
  23. Senlot Didone by insigne, $35.00
    Senlot Didone enchants with this fresh and cutting-edge sequel. It’s a modern interpretation of Senlot that says glamor and seduction. The typeface adds to the original high contrast sans serif with it’s modern high contrast shape, and features a new beauty with the distinctive sinuosity of contrasting forms. Senlot Didone is the sleek, serifed, high contrast follow-up to Senlot, and it's low contrast sequel, Senlot Sans. A serif typeface suitable for text and display work joined in 2019. Senlot Didone includes a wide range of OpenType features, including titling capitals, superscripts and subscripts, and oldstyle figures. Senlot Didone is composed of 3 widths: Condensed, Normal, and Extended, with 9 weights and their italics for a total of 54 fonts with more than 800 glyphs. Senlot Didone is a great display typeface for logos, branding, packaging, and advertising. With its broad palate of options, the font covers over 72 Latin-based languages. Dress your text in any of nine separate styles from Thin to Bold. With Senlot Didone, there's no need to compromise on another font with fewer features. Simple, elegant, and versatile, Senlot Didone now makes perfect more possible. Take the show by storm with this high contrast serif. The seductive figure of Senlot Didone is here to entice your viewer.
  24. Brushfox by Gatype, $14.00
    Brushfox is a brush script written in a relaxed and fast way. Letters made with brush pen on paper. It is then carefully scanned and drawn into vector format. That's why Brushfox has organic, authentic and relaxed characteristics. Brushfox has two sets of lowercase letters to give your text variety and a more natural look. You can enable Contextual Alternate in the OpenType panel to have these two sets vary randomly. It also has many style and underline alternatives which make your text and designs more attractive. Brushfox has two versions Textured and Solid. The textured version has a dry brush pen texture and the Solid is a slightly cleaner version. Brushfox is available in OpenType format. Thank You!
  25. Andron 2 by SIAS, $44.90
    The sister fonts Andron 2 English and Andron 2 Deutsch provide a groundbreaking new possibility to render literature text bodies in a sophisticated traditional and yet modern way of type. In German typographic history there has once been a long-lasting struggle called the Frakturstreit (the blackletter quarrel). It was about wether German text ought to be composed in blackletter or rather in Roman type, a question upon which even Goethe, Schiller and other period celebrities got grey over time. However, blackletter type remained alive and has just recently seen an astonishing renaissance. This is not about a blackletter revisionism or some ‘mixture’ concept arguably bridging the gap between either worlds. Andron 2 English and Andron 2 Deutsch offer a new approach to circumvent that old antagonism. As for the lowercase letters I applied certain features of blackletter type onto the glyphs – but entirely abandoned the principle of the broken stroke as such. The result is a lowercase alphabet in the classical Andron style which may be considered an attractive alternative for text in English, German or even other languages. So it’s no longer entirely about choosing between ‘modern’ Roman or ‘ancient’ blackletter only. Andron 2 English Regular and Andron 2 Deutsch Regular feature the same lowercase glyphs but differ in the majuscules (Andron 2 English has normal Latin capitals). ++++ 2012 + NEW! +++ In response to its growing popularity we now present five new fonts as part of the Andron 2 series. Andron 2 English is completed by an Italic and a Bold font. Andron 2 Deutsch now contains three interesting alternative fonts: Italic, Scriptive and Laendlich. Last but not least – A new set of wonderful classical typographic ornaments is part of the Italic and Scriptive fonts. – You can also purchase these ornaments separately as “Andron Ornamente”.
  26. Avegas Royale by Java Pep, $15.00
    Avegas Royale font is modern sans serif font that is made in 4 styles regular, italic, bold, and bold-italic. The shape is made to contrast curves and lines between light and thick so that it looks more stylish and stands out. This font that perfect for logo, headline, advertising, quote text, invitation card, branding identity, and more.
  27. MACA by Bon Bon Lab, $11.00
    Maca Bold is a friendly, modern and youthful handwritten font. It's unique handwritten look is ideal for design projects such as logos, social media posts, invitations, packaging or blog headlines. It contains a full set of lower & uppercase letters, a large range of punctuation, numerals, ligatures and multilingual support. Maca Bold will definitely make your text stand out.
  28. Monarky by YXType, $22.00
    Monark family is designed with legibility and wide language support in mind. Rooted in Fyodor Dostoevsky's Crime and Punishment, it captures the anguish & distortion atmosphere and suppresses them into ruthless letterforms. Top-heavy stems, heavy serifs, and low-contrast forms are all extractions of Dostoevsky's dilemma. Rest assure this typeface would bring you all the needs for advanced typography with true small caps with symbols, 4 styles of figures, support for inferior/superiors, and more than 200 Latin languages. Features: • Support for 200+ Latin languages • Low contrast with unique details • Unique Italic letterforms • Small caps with symbols • Arbitrary and pre-defined fractions • Support for superscript & subscript in normal & scientific alignments • Proportional lining, proportional old-style, tabular lining, tabular old-style
  29. Clarenwood JNL by Jeff Levine, $29.00
    Based on some examples of a Clarendon-inspired wood type design, Clarenwood JNL is a bold and effective titling font which harkens back to old times and advertising on a grander scale.
  30. Striptease JNL by Jeff Levine, $29.00
    Striptease JNL is the bold, brash, "your-name-in-lights" companion to Showgirl JNL, and was inspired by a scene in an old television show depicting a burlesque house of the 1930s.
  31. Dower by Creativemedialab, $22.00
    Dower is a playful decorative geometric sans serif. Inspired by the doodle style and hand-drawn lettering. Dower contained three widths: Condensed, Normal and Expanded, four styles each, including dozens of ligatures.You can use Dower in many types of creative modern concept designs.
  32. Blok by Studio Few, $10.00
    Built on a square grid, Blok's variable axis conforms to your canvas. With pre-defined weights ranging from 2x1, through to 1x16, Blok is as flexible as it is structured. Character Set: A-Z, Period & Exclamation Mark Weights: 6 Normal & 6 Rounded
  33. Agatized Informal by ULGA Type, $26.00
    Agatized Informal is a rough-edged stencil typeface with chunky letterforms and tight spacing. Designed primarily for display use, it’s ideal for posters, logos, advertising, book cover designs or small chunks of text such as pull-out quotes. The design is something of an enigma, a curious mish-mash of genres – imagine splicing Uncle Buck and Deadpool into a horror movie – it’s big, bold and funny although has a dark side. But what really makes this typeface a joy to drive is its boot full of alternative characters and ligatures. There is a saying: Use sparingly. Not on this street! Make your Glyphs palette burn rubber. Set your OpenType to full throttle: crank up your style and get those liga-tyres screeching. Agatized is a souped-up old campervan spinning doughnuts on the beach. The design started life as a piece of lettering for a book design that didn’t progress past the sketch stage. I liked the rough, dense character shapes, so during some down time I started drawing more characters and the lure of a new typeface pulled me in from there. Although this is a single-weight typeface it has a younger sibling, Agatized Formal, a neater, more dapper brother, smoother round the chops and smartly dressed – certainly no less fun though.
  34. Harsh language AC - Unknown license
  35. Aristotelica Pro by Zetafonts, $39.00
    Aristotelica Pro is the 2020 redesign of the rounded geometric sans designed by Cosimo Lorenzo Pancini and Andrea Tartarelli developing the original philosophy of one of the classic and best-selling Zetafonts typefaces, Arista by Francesco Canovaro. Originally conceived as an exercise in restraint and simplicity, Aristotelica is typographic eulogy to the simple beauty of circular shapes, aptly named after the greek philosopher who pioneered formal logic. It shows its strengths mostly in display uses and logo design, with a palette of moods ranging from the stark elegance of the uppercase hairline weights to the playful softness of the lowercase bold weights. True to its universalist calling, it has however been developed in a variant text version that applies slight corrections to design and metrics to allow for better legibility in long body copy. In Aristotelica Pro both the display and the text subfamilies have been complemented with a condensed version, though especially for mobile screens and other situations where space-saving is a concern. Also the original language coverage (extended latin, greek and cyrillic) has been expanded with the inclusion of arabic language glyphs, bringing the typeface to a total of over 1100 glyphs and 200 languages covered. The family is further enriched by the inclusion of Aristotelica Icons, a set of matching variable-width monoline icons that can be used to faultlessly match the typeface line width. OpenType features includes stylistic alternates, old style and lining figures and small caps.
  36. Axeo Sans by Asritype, $15.00
    As mentioned on previous released font Axeo (freeform serif), now, the original sanserif font is released with similar name, Axeo Sans. Axeo was release first when Axeo sans is still in minimal glyphs and font weights. However, Axeo sans is released with more fonts, 7 font in roman and 7 in italic/oblique versions, instead of semi condensed. 7 fonts is in roman form of weight: Light, Regular, Medium, Semi Bold, Bold, Extra Bold and Black; and 7 fonts in italic/oblique versions of its weight, respectively. This font weight offers the user to use the best fit to the usage. Axeo sans is neutral typeface, designed for general use. This font has also more glyphs variations and OpenType features. More than 700 glyphs for each cut. While the OpenType is equipped with: Large unmarked Basic Latin caps (ss02-ss05); normal character variation for some letters (ss01); Small caps (c2sc and smcp); superscript for 1, 2, and 3; ordinals for a and o; 5 basic fractions; standard and discretionary ligature; kerning; case sensitive and ornaments. Large Caps is unique setting, additional letters for font variations lover/user, applicable for first letter of paragraph, sentences, for design mean, just for fun or other usage.
  37. Generis Slab by Linotype, $29.00
    The idea for the Generis type system came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms. The first design scheme came about in 1997, following the space saving model of these American Gothics. Faulhaber then examined the demands of legibility and various communications media before finally developing the plan behind this type system. Generis’s design includes two individually designed styles; each of with is available with and without serifs, giving the type system four separate families. Each includes at least four basic weights: Light, Regular, Medium, and Bold. Further weights, small caps, old style figures, and true italics were added to each family where needed. The Generis type system is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the foreground. Generis combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs. The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. The clear formal language of the Generis type system resides beneath the information, bringing appropriate typographic expression to high-level corporate identity systems, both in print and on screen. The condensed and aspiring nature of the letterforms allows for the efficient setting of body copy, and the economic use of the page. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range. This previously unknown level of technical and design execution helps create higher quality typography in all areas of corporate communication. Optimal combinations within the type system: Generis Serif or Generis Slab with Generis Sans or Generis Simple.
  38. Generis Serif by Linotype, $29.00
    The idea for the Generis type system came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms. The first design scheme came about in 1997, following the space saving model of these American Gothics. Faulhaber then examined the demands of legibility and various communications media before finally developing the plan behind this type system. Generis’s design includes two individually designed styles; each of with is available with and without serifs, giving the type system four separate families. Each includes at least four basic weights: Light, Regular, Medium, and Bold. Further weights, small caps, old style figures, and true italics were added to each family where needed. The Generis type system is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the foreground. Generis combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs. The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. The clear formal language of the Generis type system resides beneath the information, bringing appropriate typographic expression to high-level corporate identity systems, both in print and on screen. The condensed and aspiring nature of the letterforms allows for the efficient setting of body copy, and the economic use of the page. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range. This previously unknown level of technical and design execution helps create higher quality typography in all areas of corporate communication. Optimal combinations within the type system: Generis Serif or Generis Slab with Generis Sans or Generis Simple.
  39. Materia Pro by Elsner+Flake, $79.00
    Minimal, modular, modern—at first glance, Materia shows a contemporary flair, combining pure, strong geometrical form with a subtle, distinct appearance. Actually, the design was inspired by lettering from the turn of the 19th to the 20th century that still can be found in the East of France. While its formal origins date back as far as this, revived e. g. by the constructivists into the nineteen twenties and later on by Dutch information designer Wim Crouwel in the nineteen-sixties, the visual language of Materia still speaks of the »future«. Following a minimalistic concept the font is formally built on a grid. Wherever optical curves are needed for a smoother, more comfortable shape of letters than a simple rectangular block, diagonals cut off the egdes – like a diamond is cut to achieve more beauty. Thus headlines and texts set in Materia are given a certain »egdy« feeling, whereas their tonality is still kept well-balanced, keeping concentation all on information in a nonconfomist way. Materia comes in eight styles, from elegant Thin to attention-forcing Ultra. Even a regular Italic is available, following the classic type-set-principle. Two of the styles are explicitly designed for display use, Shadow and Code. Both are ready for combinations with Bold or each other respectively, the layering of Shadow and Code e. g. allows astonishing effects or highlighting within the letters. For OpenType-users Materia is a real Pro, containing accented Latin letters for over 70 languages, small caps, old style, tabular and lining figures and special condensed titling all caps for cases in which space is all that counts. How useful all of the above mentioned is may be seen in the book David Lynch – Lithos, designed by Koma Amok, published in 2010 by item éditions, Paris, and Hatje Cantz, Germany, which was typeset completely in Materia.
  40. Generis Simple by Linotype, $39.00
    The idea for the Generis type system came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms. The first design scheme came about in 1997, following the space saving model of these American Gothics. Faulhaber then examined the demands of legibility and various communications media before finally developing the plan behind this type system. Generis’s design includes two individually designed styles; each of with is available with and without serifs, giving the type system four separate families. Each includes at least four basic weights: Light, Regular, Medium, and Bold. Further weights, small caps, old style figures, and true italics were added to each family where needed. The Generis type system is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the foreground. Generis combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs. The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. The clear formal language of the Generis type system resides beneath the information, bringing appropriate typographic expression to high-level corporate identity systems, both in print and on screen. The condensed and aspiring nature of the letterforms allows for the efficient setting of body copy, and the economic use of the page. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range. This previously unknown level of technical and design execution helps create higher quality typography in all areas of corporate communication. Optimal combinations within the type system: Generis Serif or Generis Slab with Generis Sans or Generis Simple.
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