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  1. De Fonte Plus by Ingo, $39.00
    A variation of ”Helvetica according to the blur principle.“ The underlying typeface is ”Helvetica“, the only true ”run-of-the-mill“ typeface of the twentieth century. The distortion principle used simulates the photographic effect of halation and/or overexposure. The light weight, »DeFonte Léger«, nearly breaks on the thin points, whereas on those points where the lines meet or cross, dark spots remain. The characters are ”nibbled at“ from the inner and outer brightness. On the normal and semibold typestyles, »DeFonte Normale« and »DeFonte Demi Gras«, the effect is limited almost exclusively to the end strokes and corners, which appears to be strongly rounded off. The bold version »DeFonte Gros« is especially attractive. As a result of ”overexposure“, counters (internal spaces) are closed in, while characters become blurred and turn into spots; new characteristic forms are created which are astoundingly legible. The fat version »DeFonte Gros« is particularly appealing. “Overexposure” leads to drifted counters, letters blur into spots; new characteristic forms emerge, which are surprisingly easy to read.
  2. CF Arche Grotesk by Contrafonts, $22.00
    Without serifs and without exaggeration. A project that seeks simplicity, with focus on reading and coverage in many languages. Arche has 5 weights and its italics. 10 fonts ranging from Light to Black. It also has a set of styles, old and modern numbers, arrows and ornaments. Excellent alternative to standards such as Akzidenz Grotesk or Helvetica, with a contemporary look, focus on legibility and with Latin American freshness. For more information visit our website Contrafonts.cl
  3. TradaSans by Hoftype, $49.00
    TradaSans is a new addition in the range of Univers and Helvetica. It represents a fresh face in this ongoing strong category of sans serif typefaces. TradaSans slightly squarish tendency, and its technical and neutral look create an objective and factual appearance. TradaSans is an ideal typeface for universal use. It offers high reading qualities with longer text applications and its sophisticated design details make it a distinctive headline typeface. TradaSans consists of 20 well tuned weights and is well equipped for advanced typography. It comes in OpenType format with extended support for up to 80 languages. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternate characters.
  4. HGB Ypsilon by HGB fonts, $23.00
    Playing with old rub-on letters led to this alphabet. On the Letraset sheets (the older ones still remember...) there were always letters left over that were never or rarely used. I sometimes let interns play with it. To explain, I first rubbed an example myself. Two y's from a Helvetica made a pretty shape. Looking closely, you see a contoured, italic N. I developed the HGB Ypsilon font from this N. A purely decorative typeface – it could be interesting for some logo.
  5. Roundica by Fontease, $20.00
    Roundica is a modern geometric typeface inspired by both classic typefaces of the 20th century like Avantgarde, Bauhaus, Futura, Helvetica and some modern fonts such as Abeat By Kai, Comfortaa, Gotham. Started in 2018 Roundica is the main reason for the appearance of Fontease Type Foundry. With its 834 glyphs Roundica includes extended Latin language support, but also Cyrillic and Greek. Designed with OpenType features like ligatures, fractions, small capitals etc., Roundica is perfectly suited for graphic design and any display use.
  6. Decennie Express JY Pro by JY&A, $45.00
    JY Décennie Express was developed as a sans serif workhorse complement to JY Décennie. The basic roman design shares characteristics, and in some cases, characters (e, o, and others) with the serif version, making JY Décennie Express work particularly well with its progenitor. The design is friendly and approachable, as opposed to stark (the effect one usually has with Helvetica and other over-used typefaces). On closer inspection, straight lines blend into curves on the outlines: the characters are in fact complex but appear simple.
  7. Neology by Shinntype, $49.00
    To see the “auto-mix” effect, go to the Webfont page. This typeface has been designed to demonstrate a hypothesis: consistency in letter form and style is not essential to fluent reading. The Neology fonts also include both plain constituents, Neology Deco (1920s-style minimalist geometric) and Neology Grotesque (similar to Helvetica etc., but with a small x-height). All fonts have both three-quarter and full cap-height lining figures. The plain fonts have stylistic alternates (“a” for Deco and “g” and “l” for Grotesque).
  8. Antique Olive by URW Type Foundry, $35.99
    The first Antique Olive fonts were produced by the French type foundry Olive, in 1962-1966 and designed by poster designer Roger Excoffon (1910-1983). All Excoffons fonts are flamboyant, elegant and highly stylistic. They include the Banco, Mistral, and Calypso fonts. Antique Olive was launched to rival Helvetica and Univers, but the shapes it took were totally refreshing. Antique Olive is probably the most striking Sans Serif since Futura and Gill, and more refined than either. It is perfect for posters and display material as it works well in larger sizes.
  9. Gogobig by Bogusky 2, $25.00
    I have always been frustrated when looking for a bold condensed face. The choices were the usual? Helvetica Bold Condensed, Univers Bold Condensed or Alternate Gothic #2... all rather dated. I was looking for a really unique, clean, uncluttered sans serif face, so I decided to design one. I have since adapted it to many logo designs. So, in my terms and conditions, I decided to permit the modification of the letter forms for logos and monograms, but logos and monograms only, not the typeface in normal usage.
  10. Contax by Type Innovations, $39.00
    In the advertising industry, I was often asked to supply the art directors with ideas for a san serif type design that was not the standard Helvetica or Univers. They wanted a fresh new approach, something with generous proportion, like Avant Garde perhaps, but not as uniform in proportions. A font that would lend itself well to wide and long columns of text with lots of leading. So, I rolled up my sleeves and designed a font that meet all their criteria. Contax is the new 'Univers' for the 21st century.
  11. Nuber Next by The Northern Block, $39.95
    Nuber Next is a modern geometric sans influenced by the popular neo-grotesques of the 1950s including Helvetica and Univers. Carefully remastered from the original Nuber type family to improve letter shape, overall uniformity and introduce a flexible width system capable of handling a wider variety of typographic applications. Details include 750 characters per font, nine weights and five widths with matching italics. Opentype features include seven variations of numerals, fractions, case-sensitive forms, stylistic alternates, ligatures, extended monetary symbols and language support covering Cyrillic, Western, South and Central Europe.
  12. HGB Bacco by HGB fonts, $23.00
    Since 2005, I have repeatedly attempted to create a neutral-looking grotesque with a humanistic character. I wanted a pleasant, soft typeface. The typeface should appear similar to Helvetica or Univers, but with more open shapes and therefore better readability. The features are deliberately reserved with 4 gradations plus italics. The onum feature for Old Style Figures contains additional alternative letters such as a looped g. The italics have a swash feature with some decorative shapes. As a sans serif, HGB Bacco does not appear to be technically constructed, but has a friendly, open character and is also suitable for longer texts.
  13. Revolte by Wiescher Design, $39.50
    Whenever I see clippings on TV of demonstrations, protesting against this or that, with people holding up signs, I am surprised about the signs being professionally printed or plotted in Helvetica or Futura condensed. I've even seen signs in Zapfino! That doesn't really cut it, it doesn't look much like a real protest. So I decided to give the protesting world a real good font for the occasion. In German a Revolte is an uprising, I thought that was a good name for the font. Hasta la victoria siempre from your revolutionary type designer Gert Wiescher.
  14. Peter by Vibrant Types, $33.00
    Peter started as a sketch in the static sans-serif tradition of Helvetica®. Then slight references to the calligraphic origin of type were added, giving it a more distinct character. This neo-grotesque sans has rational and clear basic letterforms, while in its details it unfolds attributes of humanist type. As a neo-grotesque sans it claims a very modest design, yet being a bit wider than its relatives and offering the warmth of humanist drafts. The early sketch grew to a type family of 18 fonts and now supports 700+ glyphs with pro opentype features.
  15. Parisine Office Std by Typofonderie, $59.00
    Humanistic sanserif in 4 fonts The Parisine Office typeface family can be considered as the text version of the Parisine. When Parisine xheight fit Helvetica large xheight, Parisine Office is more close to Gill Sans in term of proportion, as it was developed for Ratp, the public transport in Paris to allow compatibility with documents set in Gill Sans without changing the length of text. Parisine Office by default is a humanistic sanserif available in 4 fonts perfect for text setting. The design of the italic lowercases is more cursive than in Parisine. About Parisine Parisine helps Parisians catch the right bus Observateur du design star of 2007
  16. ITC Einhorn by ITC, $29.99
    Einhorn is a peculiar typeface. Difficult to classify, this upright, bold, script-like semi serif typeface was designed in 1980 by Alan Meeks. Meeks was inspired by the art nouveau period, and may have been trying to liven up the design scene. In 1980, typefaces like Helvetica and Univers were ubiquitous, and the digital revolution was still years away. Experimental faces like Einhorn helped fill the gap for creative designers looking for untraditional choices in which to set headlines and advertising work. The merit of pioneer display faces like Einhorn have never lessened; Einhorn still sets a mean display text, and works great in logos and other corporate ID solutions.
  17. Abadi by Monotype, $29.99
    Designed by Malaysian designer, Ong ChongWah, Abadi is a versatile sans serif typeface whose style lies between the humanist Gill Sans and the more rigid lineales such as Monotype Grotesque and Helvetica. These humanist characteristics give the Abadi fonts a friendliness in use and contribute as much to its legibility as the generous 'x' height. The italic font relates to the roman, yet has sufficient character to be effectively used independently. The range of weights and widths available give Abadi a wide spectrum of graphic applications, from small quantities of text in magazines and newspapers, to display use in packaging, advertising and even television.
  18. Red Tape by Wiescher Design, $39.50
    Red Tape is three fonts that were designed by sticking letters together with red tape. It makes for a wonderful makeshift set of fonts. And I really enjoyed sticking those letters together. Of course I did it on screen using bits and pieces of scanned red tape. Just use it as you like, I won't give you any red tape in how to use the fonts. »Red Tape« is since February 2012 on permanent display in the »German National Library« – next to the likes of »Bodoni«, »Garamond« and »Helvetica« – being part of the exhibition about type through the ages. Your (now a little famous) unproblematic type designer, Gert.
  19. Recta by Canada Type, $24.95
    Recta was one of Aldo Novarese’s earliest contributions to the massive surge of the European sans serif genre that was booming in the middle of the 20th century. Initially published just one year after Neue Haas Grotesk came out of Switzerland and Univers out of France, and at a time when Akzidenz Grotesk and DIN were riding high in Germany and Gill Sans was making waves in Great Britain, it was intended to compete with all of those foundry faces, and later came to be known as the “Italian Helvetica”. It maintains traditional simplicity as its high point of functionality, while showing minimal infusion of humanistic traits. It shows that the construct of the grotesk does not have to be rigid, and can indeed have a touch of Italian flair. While the original Recta family lacked a proper suite of weights and widths, this digital version comes in five weights, corresponding italics, four condensed fonts, and small caps in four weights. It also includes a wide-ranging character set for extended Latin language support.
  20. Eligra by Eliezer Grawe, $-
    Eligra is a modern and elegant sans-serif typeface family inspired by old and new classics like Helvetica and Gotham. Its geometric and precise strokes create a versatile and timeless font. However, Eligra has unique features, like its subtle swirls and curves, that add a dash of personality while still maintaining the font's simplicity and clarity. Eligra has more than 800 glyphs, with a large set of Latin, Cyrillic and Greek characters, several alternates, and different styles of numerals. It is clean, clear, stable, and contemporary, making it a perfect choice for branding projects, websites, advertisements, documents, presentations or any other occasion where you want to convey evenness while maintaining a contemporary and innovative look.
  21. Herokid by W Type Foundry, $29.00
    Herokid is a grotesque style font, inspired by classic fonts like Helvetica, Impact and Univers, with a dynamic, versatile and flexible personality. It ranges from Thin to Heavy, and from UltraCompressed to UltraExpanded. It’s a huge family, with 96 variants adaptable to kinds of design projects providing flexibility for their creation. Consider Herokid your new workhorse, you will be able to generate high-impact headlines, subtitles and/or text; all with the same font family. The mixture of wide and condensed sets allows for versatile combinations and can give great movement to a design, while the regular weights can be used for text bodies. The heavier weights also stand out, with its very full shapes with small counterforms, ideal for big headlines.
  22. Neue Haas Unica by Linotype, $53.99
    The Neue Haas Unica™ family is an extended, reimagined version of the Haas Unica® design, a Helvetica® alternative that achieved near mythical status in the type community before it virtually disappeared. Originally released in 1980 by the Haas Type Foundry and designed by Team ’77 — André Gürtler, Erich Gschwind and Christian Mengelt— for phototypesetting technology of the day, the design was never successfully updated for today’s digital environments – until now. Toshi Omagari of Monotype Studio has given this classic a fresh, digital facelift with more weights, more languages and more letters to meet today’s digital and print needs. Available in 18 styles, the Neue Haas Unica family is remarkably appropriate for a wide range of applications, possessing a delicate gradation of weights and clear character shapes. The family's lighter weights are perfect for headlines and other large settings, as well as small blocks of copy at typical text sizes. The regular, medium and bold weights know no boundaries and the heavy and black designs are ideal for when typography needs to be powerful and commanding. Like the Neue Helvetica and Univers Next typefaces, the Neue Haas Unica family can be used just about anywhere – or for any project. In addition to its 9 tailored weights and complementary italics, the Neue Haas Unica family also possesses additional characters for Eastern and Central European, Greek and Cyrillic language support, which did not exist in the original design. A cosmopolitan typeface for today's modern, discerning design needs, the Neue Haas Unica collection is a new classic in the making—one that every designer should surely have at their disposal.
  23. Kirshaw by Kirk Font Studio, $24.00
    Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, and Univers are showing their age like an old Elvis Presley song. Kirshaw is a clean, rounded design with sharp contrasting edges. Like those classics, Kirshaw is easy to read in small body copy and captions, plus it's delightfully modern and stylish for headlines and logos. I designed Kirshaw and Kirkly while undergoing cancer treatment at Stanford Medical Center. Font design was always in the back of my mind and now I had extra time. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters).
  24. Cosan by Adtypo, $45.00
    The idea was to find common intersections between the humanistic and the neo-grotesque model of sans. This variable font offers everything from the world of sans serif in one place – a broad range of weights, adjustable contrast, and a lot of alternative glyphs. As a bonus, you can choose the “cold” or “warm” impact of the text. The Cosan Cold variant has closed apertures and minimal tension in the manner of Helvetica, and the Cosan Warm is open, more dynamic, and airy. Cosan is very suitable for a parallel bilingual setting, as both types are equivalent in their proportions and text color. Like Yin and Yang, each has a piece of the other in him. The Warm version is not totally dynamic, nor is the Cold version totally rigid.
  25. Nimbus Sans L by URW Type Foundry, $89.99
    The first versions of Nimbus Sans have been designed and digitized in the 1980s for the URW SIGNUS sign-making system. Highest precision of all characters (1/100 mm accuracy) as well as spacing and kerning were required because the fonts should be cut in any size in vinyl or other material used for sign-making. During this period three size ranges were created for text (T), the display (D) and poster (P) for small, medium and very large font sizes. In addition, we produced a so-called L-version that was compatible to Adobe’s PostScript version of Helvetica. Nimbus was also the product name of a URW-proprietary renderer for high quality and fast rasterization of outline fonts, a software provided to the developers of PostScript clone RIPs (Hyphen, Harlequin, etc.) back then.
  26. Preface by Shinntype, $39.00
    Preface vs. Helvetica/Futura/Gill: a different strategy of text color. Whereas the established classes of sans serif typeface achieve a dynamic balance between stroke and space by combining a diversity of letterform with an evenness of fit, Preface switches the emphasis, driving out diagonals to create a dominant harmony of curves and perpendiculars, matched with a greater variety of inter-character space shapes—the result of extra width introduced in the “f” and “t”, and by the openness that accompanies the wide tails of the “ a” and “l”, the long ear of the “r”, and the serif of the “i”. En masse, and in keeping with the present trend in typography, Preface exhibits a coarser texture than the traditional sans serif faces, but one that is nonetheless even and precise. With tabular, oldstyle figures.
  27. Tusker Grotesk by Lewis McGuffie Type, $35.00
    Tusker Grotesk is a headline typeface designed for robust and high-impact use. The initial inspiration for Tusker came from postwar typefaces like Haettenschweiler, Impact and Helvetica Inserat which use very high x-heights. Other influences in the condensed end of the Tusker family are old grotesques like Folio Extra Condensed and Stephenson Blake Elongated Sans No.1 with their flat terminals and closed-up apertures. Then as the widths in Tusker grow, the lettering takes some more inspiration from gothic style sans such as Inland Type's Title Gothic No.8, while maintaining the optical weight established in the narrow end of the family. Each width set is duplexed, stackable and is ideal for headlines, logos and bold attention-grabbing editorial design. Tusker has extended latin coverage ideal for western, central and eastern European languages.
  28. Astronef Std Super by Typofonderie, $59.00
    The Astronef Super borrows from the charm of retro-futuristic universes. Without concessions, and even radical, the Astronef Super, declined in three styles, pushes the weight limits as far as possible systematically while preserving a unique design. Using the Astronef Super in large size is a real pleasure, it is a very identifiable typeface family, recognizable immediately. Undeniably, choosing the Astronef Super in your designs is not insignificant. This typeface used in large sizes will strengthen your graphic identities. Background The Astronef Super could be considered as the “Spin-off” of the Astronef currently being designed, that will offer an important variation of styles. Of course the Astronef, is wiser in his drawing, it places himself in the tradition of the Univers more than the Helvetica. Genesis and the creative process The idea for an Astronef Super comes from an excerpt from a 60s TV show which shows a logo in the background with a very bold S and this super thin in the middle. The Astronef is already modular in its design. The brief then becomes simple for the Super: accentuate the strongest weights of the Astronef by minimizing the counterform that will remain constant for the three styles. It is the mass effect that maintains the overall cohesion of the Astronef Super family.
  29. Patika by Plasebo Studio, $29.00
    Patika Typeface is a contemporary neo-grotesque font that combines modern aesthetics with functional legibility. Inspired by the timeless elegance of classic typefaces such as Helvetica, Futura, and Avant Garde, Patika offers a fresh take on the genre with its unique blend of clean lines, balanced proportions, and subtle details. Designed with utmost care and precision, Patika Typeface achieves a harmonious balance between width and height, particularly in its lowercase letters, ensuring optimal legibility across various sizes and applications. Its versatile nature makes it an ideal choice for a wide range of typographic needs, from eye-catching headlines to extensive blocks of text. Equipped with a comprehensive set of OpenType features, including alternative glyphs, fractions, arrows, ligatures, and more, Patika offers designers an array of tools to enhance their typographic compositions and add a touch of uniqueness to their designs.
  30. Pragmatica Slab Serif by ParaType, $30.00
    Pragmatica Slabserif was designed as a complement to the popular type family Pragmatica by Vladimir Yefimov and Isabella Chaeva (1989-2004) by addition of square serifs. Inspired by Helserif (Phil Martin, 1978) which was formed in the same way by addition of square serifs to Helvetica (Eduard Hoffman and Max Miedinger, 1957). First sketches of Pragmatica Slabserif were created by Vladimir Yefimov in 1988 during development of Pragmatica. Olga Umpeleva designed the whole slabserif type family of six weights basing on those sketches. All styles of Pragmatica Slabserif coordinate with corresponding Pragmatica styles on metrics, proportions, weights and design. The new family can be used together with Pragmatica and separately. It’s convenient for technical texts, for magazines of general nature, for business applications as well as for advertising and display matter. Pragmatica Slabserif was released by ParaType in 2011.
  31. Goga by Narrow Type, $42.00
    Introducing Goga, a versatile sans serif family available in 10 weights from hairline to black. It is a typeface that combines the best of geometric sans serifs and neo-grotesques. It draws inspiration from typefaces like Avenir on the one hand and Helvetica on the other. Although Goga is a universal and neutral typeface, it is rather warmer and friendly in nature. If you want to add more juice to your project, you can do so by using unusual stylistic alternates of the lowercase g (hence the name Goga). Goga is a typeface suitable for both large sizes and smaller text, thanks to its large x-height. It contains Latin-extended character set, and thus supports most Latin languages. It also offers many open type features such as fractions, old-style figures, tabular figures, discretionary ligatures and more.
  32. 35-FTR by ILOTT-TYPE, $29.00
    35-FTR was custom drawn specifically for the book Analogue Photography which required the timeless elegance of Futura and the compact utilitarian typesetting of Helvetica. It combines the best of both with the foundation of a geometric sans but the proportions and rhythm of the Swiss classic. The result is a versatile font that bridges the gap between information design and high-end sophistication. 35-FTR can effortlessly traverse the spectrum of friendly and approachable to aspirational exclusivity. This functional elegance excels in the bolder weights and is perfect for setting display and readable body copy. Version 2.1 includes refinements to the two-story "a" and "g", new superior and inferior figures and improved kerning for German text. Original features: 7 weights with obliques, open type features, European characters, symbols, transit icons, circled figures, old style figures, tabular figures, proportional figures fractions, arrows.
  33. FranklinGothicHandLight by Wiescher Design, $39.50
    FranklinGothicHandLight is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
  34. Vesta by Linotype, $29.99
    In the late 1990s Gerard Unger won the assignment to design the signage system for the Holy Year celebrations to be held in Rome in 2000. The system he developed in cooperation with the design agency n|p|k used a classically inspired serif typeface, but the earlier proposals included a sans-serif, which became Vesta (2001). Vesta is a versatile family that can be used as a display face alongside Unger's serif faces Gulliver, Capitolium or Coranto; it can also be used on its own, even in longer texts. Vesta is narrower and therefore more economical than some commonly used sans serifs such as Arial and Helvetica; there is also a noticeable contrast between thick and thin parts, which makes it more lively. Vesta is to be extended with narrow versions, small capitals and old style numerals, along with some special versions for headlines.
  35. FranklinGothicHandDemi by Wiescher Design, $39.50
    FranklinGothicHandDemi is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
  36. CF Nixt by CozyFonts, $20.00
    The Nixt Font Family is a new font with currently seven styles. As an alternative to Helvetica, Arial, Gill Sans, Futura, & Gotham, Nixt has a similar design aesthetic to those aforementioned in that its design, structure, and feel crosses decades of appeal. From Mid-Century, through the stark '60s, decades of succeeding modern architecture through the turn of the 21st Century, Nixt's glyphs are timeless, clear, ultra-legible in all styles and weights. Best use in Advertising, Branding, Signage, Architecture, Fashion, Posters, Headlines, and By-Lines, Print & Digital, and of course Labels. There are currently, at first release, 7 Styles: Extra Light, Light, Regular, Italic, Book, Bold, & Extra Bold. There are more in process and will be added when completed. The inspiration behind the Nixt Fonts is the Bauhaus, Mid Century Industrial Design, Art Deco through Moderne Era Architecture, American Pottery and American Design of The Twentieth Century.
  37. Extra Extra by Comicraft, $19.00
    EXCLUSIVE! Read all about it! The latest scoop from Comicraft is sure to be in all the newspapers today! The Times are a changin' -- comic book letterers everywhere can say a font farewell to typesetting the front pages of Planets and Bugles in Helvetica, Verdana or Gill Sans! Superhero's Pal, Johnny "Roshell" Olsen, was up all night writing copy for the late-night edition, making sure that your newspaper headlines and copy have a warm, pen lettered look... some might say a Rosen-glow! Put a little Extra Extra in your bylines and maybe there's a Pulitzer and an Eisner in your future! Not ready to purchase? Get ExtraExtra Engraved free with any purchase, or by subscribing to our newsletter at the bottom of this page. Features Seven fonts (Regular, Italic, Bold, Bold Italic, Heavy, Heavy Italic & Engraved) with upper and lower case alphabets.
  38. FranklinGothicHandCond by Wiescher Design, $39.50
    FranklinGothicHandCond is another part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past, Gert Wiescher.
  39. Basic Commercial by Linotype, $57.99
    Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.
  40. FranklinGothicHandBold by Wiescher Design, $39.50
    FranklinGothicHandBold is another part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
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