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  1. ITC Einhorn by ITC, $29.99
    Einhorn is a peculiar typeface. Difficult to classify, this upright, bold, script-like semi serif typeface was designed in 1980 by Alan Meeks. Meeks was inspired by the art nouveau period, and may have been trying to liven up the design scene. In 1980, typefaces like Helvetica and Univers were ubiquitous, and the digital revolution was still years away. Experimental faces like Einhorn helped fill the gap for creative designers looking for untraditional choices in which to set headlines and advertising work. The merit of pioneer display faces like Einhorn have never lessened; Einhorn still sets a mean display text, and works great in logos and other corporate ID solutions.
  2. Abadi by Monotype, $29.99
    Designed by Malaysian designer, Ong ChongWah, Abadi is a versatile sans serif typeface whose style lies between the humanist Gill Sans and the more rigid lineales such as Monotype Grotesque and Helvetica. These humanist characteristics give the Abadi fonts a friendliness in use and contribute as much to its legibility as the generous 'x' height. The italic font relates to the roman, yet has sufficient character to be effectively used independently. The range of weights and widths available give Abadi a wide spectrum of graphic applications, from small quantities of text in magazines and newspapers, to display use in packaging, advertising and even television.
  3. Red Tape by Wiescher Design, $39.50
    Red Tape is three fonts that were designed by sticking letters together with red tape. It makes for a wonderful makeshift set of fonts. And I really enjoyed sticking those letters together. Of course I did it on screen using bits and pieces of scanned red tape. Just use it as you like, I won't give you any red tape in how to use the fonts. »Red Tape« is since February 2012 on permanent display in the »German National Library« – next to the likes of »Bodoni«, »Garamond« and »Helvetica« – being part of the exhibition about type through the ages. Your (now a little famous) unproblematic type designer, Gert.
  4. Royalbrick by Bake me a font, $20.00
    Royalbrick is a contemporary display unicase typeface. It is a part of upcoming type family — light and condensed style. The font was inspired by factory stamps’ typography on bricks made in 19-20 century on Russian manufactures — this kind of bricks was also called “royal bricks”. It has a unique image with “squashed” stems and dynamic expanding strokes, and there are also some kind of ancient Cyrillic’s vibes in it’s letterforms. It is an excellent example of combining national character with modern trends and expressive graphics. Royalbrick consist of extended Latin and Cyrillic, figures, two sets of punctuation (normal and "thin" with ss01), few ligatures and stylistic alternatives and a special set for letters with accents — ss02 named "Downstairs Accents". The font has 292 glyphs.
  5. Victorian Ornamental Capitals by Intellecta Design, $27.90
    These are the classical arabesques published in Ludwig Petzendorfer's Schriften-Atlas. Eine Sammlung der wichtigsten Schreib- und Druckschriften aus alter und neuer Zeit nebst Initialen, Monogrammen, Mappen, Landeskarten und heraldischen Motiven fur die praktischen Zwecke des Kunstgewerbes, 1889. See Frompac 1889 Arabesques for another example of these arabesques.
  6. Triplex by Emigre, $39.00
    Although initially designed as a rational/geometric font, Triplex developed into one of Zuzana Licko's most intuitive typeface designs at the time. Its first extensive use was in Emigre magazine #14, a special issue devoted to Swiss designers published in 1990. Triplex was intended as a friendly substitute for Helvetica. The name Triplex refers to the three versions that make up the entire family; Triplex, Triplex Serif and Triplex Italic. Each version of the typeface comes in light, bold and extra bold. The italic was designed and drawn by type designer and sign painter John Downer, and was designed to work with both the serif and sans serif versions. See also Triplex Italic OT.
  7. Annonce by Canada Type, $24.95
    Annonce is a digitization and expansion of a 1912 Johannes Wagner Foundry classic called Aurora Grotesk, which also circulated later on in metal under the name Annonce. Bold, extended and clear as a bell, Annonce stood out as the definite big sign font long before the Helveticas of the world. With angled cuts on some of the letters, it also shows humanistic traits that make it more appealing than any other face in its genre. The Annonce set comes in two fonts, a regular and an italic, and includes a very large character set that accommodates almost all Latin-based languages, including Turkish, Baltic, Celtic, Maltese, Esperanto, and the languages of Central and Eastern Europe.
  8. Eligra by Eliezer Grawe, $-
    Eligra is a modern and elegant sans-serif typeface family inspired by old and new classics like Helvetica and Gotham. Its geometric and precise strokes create a versatile and timeless font. However, Eligra has unique features, like its subtle swirls and curves, that add a dash of personality while still maintaining the font's simplicity and clarity. Eligra has more than 800 glyphs, with a large set of Latin, Cyrillic and Greek characters, several alternates, and different styles of numerals. It is clean, clear, stable, and contemporary, making it a perfect choice for branding projects, websites, advertisements, documents, presentations or any other occasion where you want to convey evenness while maintaining a contemporary and innovative look.
  9. Frompac 1889 Arabesque by Intellecta Design, $29.90
    The font here used is the Intellecta's Frompac joined and art worked with the classical arabesques published in the Ludwig Petzendorfer's Schriften-Atlas. Eine Sammlung der wichtigsten Schreib- und Druckschriften aus alter und neuer Zeit nebst Initialen, Monogrammen, Mappen, Landeskarten und heraldischen Motiven f¸r die praktischen Zwecke des Kunstgewerbes, 1889.
  10. Ah, the Grandesign Neue Roman – if fonts were dinner parties, this one would arrive in a tuxedo, waltzing in with the grace of a bygone era, yet with a sparkle in its serif that whispers, "I've got a...
  11. Elyzabeth Pro by moriztype, $15.00
    Elyzabeth Pro is a very elegant and practical sans serif font family and precise in its creation. clean fonts that stand upright elegantly that are soft and familiar and easy to read, Not boring to the reader. This type of font is great to use for very large writing purposes, ranging from notes on daily activities, magazines, newspapers, logos, posters, product compositions, product descriptions to be sold and indications of any product composition that requires writing shadows. Elizabeth Pro contains eight fonts. Broadly speaking, this font has two models, namely Regular and Italic. (Thin, Thin Italic, Regular, Regular Italic, Semi Bold, Semi Bold Italic, Bold and Bold Italic. They all support Latin, Greek, and Cryillic characters. This font will be a great asset to your font library, as it has the potential to enhance your next project creation.
  12. Kabrio by Zetafonts, $39.00
    Designed by Cosimo Lorenzo Pancini and Andrea Tartarelli, Kabrio is a sans serif typeface for the lovers of minimal design, and great curves. Kabrio features four different corner treatments to offer variation in display and logo use: the "alternate" variant features slightly rounded corners, that become even more round in the "soft" variant. "Abarth" features cut corner for a more mechanical, cold look. Each variant comes in seven weights with matching italics, for a grand total of 56 weights to add to your typographic palettes. All Kabrio weights feature an extended character set with accents to cover over forty European languages as well as Russian and Bulgarian Cyrillc. OpenType features include stylistic alternates and a wide arrange of numerals (oldstyle, tabular, tabular oldstyle, superior, inferior, fractions) to allow you maximum flexibility to use Kabrio in number-heavy documents: spreadsheets, tables, timetables.
  13. Amora by Jen Wagner Co., $19.00
    Amora is a messy, feminine, carefree script that is perfect for logos, posters, signage, and more! Fonts I paired with in the samples are Adobe Caslon, Proxima Nova (both available through www.typekit.com) and Bebas Neue. Comes with 79 ligatures for a totally unique hand-written feel! Includes: Upper + Lowercase Letters w/ alternates Non-English support 79 Ligatures Best for: Logos Branding Large format writing Feminine look + feel Paired with sans serifs (Proxima Nova, Bebas) and classic serifs (Adobe Caslon, Baskerville) Web headers Signage Wedding invitations and decor (table numbers, signage, balloons, etc.) Not best for: Small printing Long quotes (generally flows better with just a few words) Patterned backgrounds
  14. Herokid by W Type Foundry, $29.00
    Herokid is a grotesque style font, inspired by classic fonts like Helvetica, Impact and Univers, with a dynamic, versatile and flexible personality. It ranges from Thin to Heavy, and from UltraCompressed to UltraExpanded. It’s a huge family, with 96 variants adaptable to kinds of design projects providing flexibility for their creation. Consider Herokid your new workhorse, you will be able to generate high-impact headlines, subtitles and/or text; all with the same font family. The mixture of wide and condensed sets allows for versatile combinations and can give great movement to a design, while the regular weights can be used for text bodies. The heavier weights also stand out, with its very full shapes with small counterforms, ideal for big headlines.
  15. Gabriel Sans by Fontfabric, $45.00
    Gabriel Sans is a font family inspired by the original Sans Serif fonts of the Transitional age like Futura and Grotesk, but with a modern twist. It is clean, elegant and straight-to-the-point. It has features similar to the classic Helvetica - like the endings of the capital C - but goes one step further. It also has a quadratic look, which makes it easily distinguishable and easy to use - the height is nearly as long as the width. It is professional and equally suited to your business or your personal lifestyle; it can be used in logotypes as well as in typeset text. It’s an all-purpose font offering the best of both worlds! Gabriel Sans comes in six weights, italic and normal.
  16. Kirshaw by Kirk Font Studio, $24.00
    Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, and Univers are showing their age like an old Elvis Presley song. Kirshaw is a clean, rounded design with sharp contrasting edges. Like those classics, Kirshaw is easy to read in small body copy and captions, plus it's delightfully modern and stylish for headlines and logos. I designed Kirshaw and Kirkly while undergoing cancer treatment at Stanford Medical Center. Font design was always in the back of my mind and now I had extra time. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters).
  17. Cosan by Adtypo, $45.00
    The idea was to find common intersections between the humanistic and the neo-grotesque model of sans. This variable font offers everything from the world of sans serif in one place – a broad range of weights, adjustable contrast, and a lot of alternative glyphs. As a bonus, you can choose the “cold” or “warm” impact of the text. The Cosan Cold variant has closed apertures and minimal tension in the manner of Helvetica, and the Cosan Warm is open, more dynamic, and airy. Cosan is very suitable for a parallel bilingual setting, as both types are equivalent in their proportions and text color. Like Yin and Yang, each has a piece of the other in him. The Warm version is not totally dynamic, nor is the Cold version totally rigid.
  18. Nimbus Sans L by URW Type Foundry, $89.99
    The first versions of Nimbus Sans have been designed and digitized in the 1980s for the URW SIGNUS sign-making system. Highest precision of all characters (1/100 mm accuracy) as well as spacing and kerning were required because the fonts should be cut in any size in vinyl or other material used for sign-making. During this period three size ranges were created for text (T), the display (D) and poster (P) for small, medium and very large font sizes. In addition, we produced a so-called L-version that was compatible to Adobe’s PostScript version of Helvetica. Nimbus was also the product name of a URW-proprietary renderer for high quality and fast rasterization of outline fonts, a software provided to the developers of PostScript clone RIPs (Hyphen, Harlequin, etc.) back then.
  19. TradaSans by Hoftype, $49.00
    TradaSans is a new addition in the range of Univers and Helvetica. It represents a fresh face in this ongoing strong category of sans serif typefaces. TradaSans slightly squarish tendency, and its technical and neutral look create an objective and factual appearance. TradaSans is an ideal typeface for universal use. It offers high reading qualities with longer text applications and its sophisticated design details make it a distinctive headline typeface. TradaSans consists of 20 well tuned weights and is well equipped for advanced typography. It comes in OpenType format with extended support for up to 80 languages. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternate characters.
  20. Preface by Shinntype, $39.00
    Preface vs. Helvetica/Futura/Gill: a different strategy of text color. Whereas the established classes of sans serif typeface achieve a dynamic balance between stroke and space by combining a diversity of letterform with an evenness of fit, Preface switches the emphasis, driving out diagonals to create a dominant harmony of curves and perpendiculars, matched with a greater variety of inter-character space shapes—the result of extra width introduced in the “f” and “t”, and by the openness that accompanies the wide tails of the “ a” and “l”, the long ear of the “r”, and the serif of the “i”. En masse, and in keeping with the present trend in typography, Preface exhibits a coarser texture than the traditional sans serif faces, but one that is nonetheless even and precise. With tabular, oldstyle figures.
  21. Tusker Grotesk by Lewis McGuffie Type, $35.00
    Tusker Grotesk is a headline typeface designed for robust and high-impact use. The initial inspiration for Tusker came from postwar typefaces like Haettenschweiler, Impact and Helvetica Inserat which use very high x-heights. Other influences in the condensed end of the Tusker family are old grotesques like Folio Extra Condensed and Stephenson Blake Elongated Sans No.1 with their flat terminals and closed-up apertures. Then as the widths in Tusker grow, the lettering takes some more inspiration from gothic style sans such as Inland Type's Title Gothic No.8, while maintaining the optical weight established in the narrow end of the family. Each width set is duplexed, stackable and is ideal for headlines, logos and bold attention-grabbing editorial design. Tusker has extended latin coverage ideal for western, central and eastern European languages.
  22. Fonteys Pro by Fando Fonts, $5.00
    FonteysPRO is the new and improve version of the Fonteys font family by Fernando Fuentes and the Eysner award nominated Albert Monteys. It is an informal font family designed to letter comics. With a unique handwritting style is also perfect when you need an informal typography. FonteysPRO has a lot of variants for each letter to enhance the handwriting feeling. It’s feels like actual hand lettering. And, if were not enough, the Fonteys supports almost all latin languages, cylliric, greek, and even vietnamese. Its early version Fonteys, available at "pay what you want" in the designer webpage, has became in a success in the Indie Comic scene from Spain. Now with the PRO version FonteysPRO will surely become in one of the most used comic books typographies in the world. (In our modest opinion, of course)
  23. Patika by Plasebo Studio, $29.00
    Patika Typeface is a contemporary neo-grotesque font that combines modern aesthetics with functional legibility. Inspired by the timeless elegance of classic typefaces such as Helvetica, Futura, and Avant Garde, Patika offers a fresh take on the genre with its unique blend of clean lines, balanced proportions, and subtle details. Designed with utmost care and precision, Patika Typeface achieves a harmonious balance between width and height, particularly in its lowercase letters, ensuring optimal legibility across various sizes and applications. Its versatile nature makes it an ideal choice for a wide range of typographic needs, from eye-catching headlines to extensive blocks of text. Equipped with a comprehensive set of OpenType features, including alternative glyphs, fractions, arrows, ligatures, and more, Patika offers designers an array of tools to enhance their typographic compositions and add a touch of uniqueness to their designs.
  24. Pragmatica Slab Serif by ParaType, $30.00
    Pragmatica Slabserif was designed as a complement to the popular type family Pragmatica by Vladimir Yefimov and Isabella Chaeva (1989-2004) by addition of square serifs. Inspired by Helserif (Phil Martin, 1978) which was formed in the same way by addition of square serifs to Helvetica (Eduard Hoffman and Max Miedinger, 1957). First sketches of Pragmatica Slabserif were created by Vladimir Yefimov in 1988 during development of Pragmatica. Olga Umpeleva designed the whole slabserif type family of six weights basing on those sketches. All styles of Pragmatica Slabserif coordinate with corresponding Pragmatica styles on metrics, proportions, weights and design. The new family can be used together with Pragmatica and separately. It’s convenient for technical texts, for magazines of general nature, for business applications as well as for advertising and display matter. Pragmatica Slabserif was released by ParaType in 2011.
  25. Goga by Narrow Type, $42.00
    Introducing Goga, a versatile sans serif family available in 10 weights from hairline to black. It is a typeface that combines the best of geometric sans serifs and neo-grotesques. It draws inspiration from typefaces like Avenir on the one hand and Helvetica on the other. Although Goga is a universal and neutral typeface, it is rather warmer and friendly in nature. If you want to add more juice to your project, you can do so by using unusual stylistic alternates of the lowercase g (hence the name Goga). Goga is a typeface suitable for both large sizes and smaller text, thanks to its large x-height. It contains Latin-extended character set, and thus supports most Latin languages. It also offers many open type features such as fractions, old-style figures, tabular figures, discretionary ligatures and more.
  26. 35-FTR by ILOTT-TYPE, $29.00
    35-FTR was custom drawn specifically for the book Analogue Photography which required the timeless elegance of Futura and the compact utilitarian typesetting of Helvetica. It combines the best of both with the foundation of a geometric sans but the proportions and rhythm of the Swiss classic. The result is a versatile font that bridges the gap between information design and high-end sophistication. 35-FTR can effortlessly traverse the spectrum of friendly and approachable to aspirational exclusivity. This functional elegance excels in the bolder weights and is perfect for setting display and readable body copy. Version 2.1 includes refinements to the two-story "a" and "g", new superior and inferior figures and improved kerning for German text. Original features: 7 weights with obliques, open type features, European characters, symbols, transit icons, circled figures, old style figures, tabular figures, proportional figures fractions, arrows.
  27. Restora by Nasir Udin, $22.00
    Restora is a mix of old-style roman serif styles. The combination of beautiful letterforms and old style serif makes Restora a versatile type family that can be used in many different themes of design projects. It comes in eight weights from thin to black with matching italics. Its mixture of weights provide a wide range of styles that will help you find the best vibe for your projects, from body text to big headlines, from classic style to modern, bold, and a bit funky style. It is well suited for book covers, editorial, branding, advertising and more. Its OpenType features provide a number of swash, beautiful ligatures and stylistic alternates that give your typography a unique look. RESTORA NEUE is available now! Check it out!
  28. Grrr by ParaType, $30.00
    Grrr is a headstrong modular display typeface with a large amount of alternative glyphs. It consists of eight weights ranging from Thin to Black. A variable font is also available. The typeface is designed on a modular grid and it proudly ignores the rules of optical compensations: the horizontal and vertical strokes have identical thickness, and round and triangular letters have no overshoots at all! All these peculiarities are making the typeface usable at sizes from 21pt and larger in print and approximately from 24px on non-retina screens. Grrr is especially good at extremely large sizes. The typeface includes three stylistic sets with even more bizarre letterforms. These sets activate a cyclic pseudorandom substitution of letters from a range of alternates — the letterforms keep changing as you type! The typeface was designed by Dmitry Goloub and Alexandra Korolkova and released by Paratype in 2019.
  29. FranklinGothicHandLight by Wiescher Design, $39.50
    FranklinGothicHandLight is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
  30. Vesta by Linotype, $29.99
    In the late 1990s Gerard Unger won the assignment to design the signage system for the Holy Year celebrations to be held in Rome in 2000. The system he developed in cooperation with the design agency n|p|k used a classically inspired serif typeface, but the earlier proposals included a sans-serif, which became Vesta (2001). Vesta is a versatile family that can be used as a display face alongside Unger's serif faces Gulliver, Capitolium or Coranto; it can also be used on its own, even in longer texts. Vesta is narrower and therefore more economical than some commonly used sans serifs such as Arial and Helvetica; there is also a noticeable contrast between thick and thin parts, which makes it more lively. Vesta is to be extended with narrow versions, small capitals and old style numerals, along with some special versions for headlines.
  31. FranklinGothicHandDemi by Wiescher Design, $39.50
    FranklinGothicHandDemi is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
  32. CF Nixt by CozyFonts, $20.00
    The Nixt Font Family is a new font with currently seven styles. As an alternative to Helvetica, Arial, Gill Sans, Futura, & Gotham, Nixt has a similar design aesthetic to those aforementioned in that its design, structure, and feel crosses decades of appeal. From Mid-Century, through the stark '60s, decades of succeeding modern architecture through the turn of the 21st Century, Nixt's glyphs are timeless, clear, ultra-legible in all styles and weights. Best use in Advertising, Branding, Signage, Architecture, Fashion, Posters, Headlines, and By-Lines, Print & Digital, and of course Labels. There are currently, at first release, 7 Styles: Extra Light, Light, Regular, Italic, Book, Bold, & Extra Bold. There are more in process and will be added when completed. The inspiration behind the Nixt Fonts is the Bauhaus, Mid Century Industrial Design, Art Deco through Moderne Era Architecture, American Pottery and American Design of The Twentieth Century.
  33. Extra Extra by Comicraft, $19.00
    EXCLUSIVE! Read all about it! The latest scoop from Comicraft is sure to be in all the newspapers today! The Times are a changin' -- comic book letterers everywhere can say a font farewell to typesetting the front pages of Planets and Bugles in Helvetica, Verdana or Gill Sans! Superhero's Pal, Johnny "Roshell" Olsen, was up all night writing copy for the late-night edition, making sure that your newspaper headlines and copy have a warm, pen lettered look... some might say a Rosen-glow! Put a little Extra Extra in your bylines and maybe there's a Pulitzer and an Eisner in your future! Not ready to purchase? Get ExtraExtra Engraved free with any purchase, or by subscribing to our newsletter at the bottom of this page. Features Seven fonts (Regular, Italic, Bold, Bold Italic, Heavy, Heavy Italic & Engraved) with upper and lower case alphabets.
  34. Kestia by Valentino Vergan, $17.00
    Kestia is a modern and elegant typeface, which leans towards the Neue Nouveau type style. The inspiration for the Kestia typeface came from the early Art Nouveau typographic designs. I wanted to combine type styles from different eras, to create a typeface that is strong yet modern and unique. I designed the typeface with creative letters and ligatures, which makes it perfect for creating nostalgic and retro designs such as: posters, magazines, logos, wedding invitations, Instagram posts, websites, blog posts, pull quotes, social media posts and much more. If you are looking for something modern and retro for you next project, Kestia is the font for you. KESTIA INCLUDES A FULL SET OF: Uppercase and lowercase letters. Numbers. Punctuation. Ligatures. Multilingual symbols. I hope you enjoy using the Kestia typeface.
  35. Milescut by Tipos Pereira, $14.00
    Milescut is a display typeface inspired by some seminal covers the graphic designer and photographer Reid Miles created for the Blue Note Records between the 1950s and 1960s. Miles made almost 500 covers for Blue Note in this period, including some using the hand-cut technique that consists basically in doing vertical cuts in capital letters and numerals to create a unique style within the universe he created for Blue Note. Milescut is a tribute to this small “cut” 😬 in his trajectory within the greatest record label of all time. This idea came about while I was working on what will become soon a revival of a wood type that I fell in love with when flipping through a Specimen of the MACHINE CUT WOOD TYPE manufactured by The WM. H. Page Wood Type Co. Milescut has two extra sets of alternates that work cyclically when activated in your OpenType menu and lots of ligatures, pretty cool :)
  36. ITC Fenice by ITC, $29.99
    ITC Fenice font (pronounced fe-nee-chay) is the work of designer Aldo Novarese and was influenced by the traditional designs of Didot, Bodoni, and Ibarra. It displays the fine serifs of a Bodoni but blends such characteristics with a contemporary structural style. ITC Fenice font is perfect for applications requiring the economical use of space.
  37. FranklinGothicHandCond by Wiescher Design, $39.50
    FranklinGothicHandCond is another part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past, Gert Wiescher.
  38. Basic Commercial by Linotype, $57.99
    Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.
  39. FranklinGothicHandBold by Wiescher Design, $39.50
    FranklinGothicHandBold is another part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher
  40. Scala Sans Pro by Martin Majoor, $49.00
    The award-winning Scala family (1990-1993) is a worldwide bestseller and has established itself as a ‘classic’ among digital fonts. It was one of the first serious digital text fonts to support small caps, ligatures and different set of numbers. In fact Scala and Scala Sans (1990-1993) are two workhorse-like typefaces sharing a common form principle: the skeletons of both Scala and Scala Sans are identical, therefore they can be combined perfectly. Where many of the modern sans serifs (like Helvetica and Univers) have rather ‘closed’ letter shapes, the same elements in Scala Sans are much more ‘open’. This greatly improves legibility, especially in the smaller point sizes. The italic of Scala Sans is not a slanted version of the roman, but rather a ‘real’ italic. Another part of Scala is very popular among its users: Scala Hands, containing more than one hundred decorative hands and pointers, is included in the Scala fonts and is a free bonus.
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