Hi...Thank for your visit :) Brush effect a handwritten brush font. It features ligatures characters that will take your projects to the next level! This font is PUA code which means you can easily access all the glyphs that are full of brush! It also features many special features including glyphs. font designs that are made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of product clothing, accessories, bags, pins, logos, business cards, watermarks and many others ... so it can make your product look brush and attractive, and also Multilingual support!!! Happy design ...

Hi...Thank for your visit :) Back to school (Outline & Inline) a simple handwritten font. It features fun characters that will take your projects to the next level! This font is PUA code which means you can easily access all the glyphs that are full of simple! It also features many special features including glyphs. font designs that are made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of product clothing, accessories, bags, pins, logos, business cards, watermarks and many others ... so it can make your product look simple and attractive, and also Multilingual support!!! Happy design ...

Hi...Thank for your visit :) Jacky Brushes all caps textured brush typeface. It features ligatures characters that will take your projects to the next level! This font is PUA code which means you can easily access all the glyphs that are full of brush! It also features many special features including glyphs. font designs that are made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of product clothing, accessories, bags, pins, logos, business cards, watermarks and many others ... so it can make your product look brush and attractive, and also Multilingual support!!! Happy design ...

Geometric font inspired by shop signs in 4 styles Anisette has sprouted as a way to test some ideas of designs. It has started with a simple line construction (not outlines as usual) that can be easily expanded and condensed in its width in Illustrator. Subsequently, this principle of multiple widths and extreme weights permitted to Jean François Porchez to have a better understanding with the limitations associated with the use of MultipleMaster to create intermediate font weights. Anisette built around the idea of two widths capitals can be described as a geometric sanserif typeface influenced by the 30s and the Art Deco movement. Its design relies on multiple sources, from Banjo through Cassandre posters, but especially lettering of Paul Iribe. In France, at that time, the Art Deco spirit is mainly capitals. Gérard Blanchard has pointed to Jean Francois that Art Nouveau typefaces designed by Bellery-Desfontaines was featured before the Banjo with this principle of two widths capitals. The complementarity between the two typefaces are these wide capitals mixed with narrow capitals for the Anisette while the Anisette Petite – in its latest version proposes capitals on a square proportions, intermediate between the two others sets. Of course, the Anisette Petite fonts also includes lowercases too. Anisette Petite, a geometric font inspired by shop signs in 4 styles So, when Jean François Porchez has decided to create lowercases the story became more complicated. His stylistic references couldn’t be restricted anymore to the French Art-déco period but to the shop signs present in our cities throughout the twentieth century. These signs, lettering pieces aren’t the typical foundry typefaces. Simply because the influences of these painted letters are different, not directly connected to foundry roots which generally follow typography history. The outcome is a palette of slightly strange shapes, without strictly not following geometrical, mechanical and historical principles such as those that typically appear in typefaces marketed by foundries. As an example, the Anisette Petite r starts with a small and visible sort of apex that no other similar glyphs such as n or m feature, but present at the end of the l and y. The famous g loop is actually inspired by Chancery scripts, which has nothing to do with the lettering. The goal is of course to mix forms without direct reports, in order to properly celebrate this lettering spirit. This is why the e almost finishes horizontally as the Rotis – and the top a which must logically follow this principle and is drawn more round-curly. This weird choice seemed so odd to its designer that he shared his doubts and asked for advise to Jeremy Tankard who immediately was reassuring: “Oddly, your new top a is fine, it brings roundness to the typeface, when the previous pushes towards Anisette Petite to unwanted austerity.” The Anisette Petite, since its early days, is a mixture of non-consistent but charming shapes. Anisette, an Art Déco typeface Anisette Petite Club des directeurs artistiques, 46e palmarès Bukva:raz 2001

Frink Rio Modren Grotesk Font Family It has evolved to converge wider and more trendy design needs. By designing the thin style vertical stem value as 10pt, the contrast between individual styles is ensured. Great care has been taken to ensure that the characteristics of individual Glyphs are well reflected in the each style. Extended Cyrillic language support will help make this font family more universal. And the support of various OpenType Features will respond to the designer's coverage in a variety of ways. OpenType Features Ligatures - fi, fl Small Caps (from lowercases) Ordinals (1st. 2nd. 3rd, 4~9th) Oldstyle Figures Tabular Figures Fractions Scientific Inferiors Superscrpt (lowercases. numbers) Check in advance how the apps you are using support these OpenType Features.

Knip, in Dutch, means ‘cut’. You can tell by the glyphs that I made this font by cutting out the shapes from black paper, gluing it onto white paper and photographing the result so I could digitalise it! I don’t make too many cut out fonts, as it is a lot of work and it often leads to nothing. Besides that, I depend on the paper supply from my kids and they happened to have black paper this time!

Egon is a contemporary Slab-Serif typeface family built in ten styles—extra-light, light, regular, bold and black weights in roman and italic respectably. This is a refreshed (second) edition of Egon Serif, originally designed in 2008. The typeface has been updated—four new styles in ExtraLight and Black weights were added to the family and minor adjustments to glyph shapes (mostly italics) have been made.The typeface is designed with industrial and architectural flavor, as homage to Egon Eiermann, one of Germany’s great architects of 20th century. Egon is ideal as text and display font for publication use. Egon is released as OpenType single master with a Western CP1252 character set.

Identitype is very pleased to present Varent Grotesk, a sans serif family designed by Hendra Maulia and Aulia Rahman who was inspired by modern sans serif. The weights of the family itself contain 18 styles plus italic, ranging from Thin to Black. Ideally, it works to capture in a graphic way the universe related to technology, sci-fi, industry, and similar topics. It is a mixed family because of the construction of certain letters (as in “a”, “e”, “h”, “k”, “A”, “B”, and more). Another important line in the creative concept of this typeface is the function of its ink traps, which, in addition to fulfilling their primary function, serve to gain gestuality in its use. This font is capable of covering complex design needs by enabling association with specific themes, which makes it highly competitive in its graphic line.

Oval Monogram is a perfect oval shaped monogram font consisting of 78 letters. With just a single font file you will be able to create beautiful monograms in just a matter of minutes after the purchase! Oval Monogram Font comes with font file in OTF format. It features all the modern advanced font features such as Contextual Alternates, effectively eliminating the need to use multiple separate font files for left, center and right letters.

Jungle Monogram Font is a perfect circle shaped monogram font consisting of 78 letters. With just a single font file you will be able to create beautiful monograms in just a matter of minutes after the purchase! Jungle Monogram Font comes with font file in OTF format. It features all the modern advanced font features such as Contextual Alternates, effectively eliminating the need to use multiple separate font files for left, center and right letters.

Introducing, Future History, a unique font with sans and serif in one font! Future History is a modern and stylish font that combined sans and serif in one font. With sans as uppercase dan serif as lowercase. You can use the lowercase and uppercase in the same word that will make your text more stand out! And the best of this font is the italic version as the alternates which mean you can combine it all without worrying about the kerning! You can use this font for the magazine, poster, and suitable for headline. This font also support multi language.

Just like a nice breakfast, Kitchen Stink is a great way to start the day! :) You may already have guessed that the fontname is the result of a wordplay. Sometimes it's funny how a single letter can completely change the meaning of a word. In this case! With this font, you are dealing with a gentle mixture of a basic handwritten font, a comic font and oldschool grafitti! The result is this steady, sometimes a bit off, but legible crunchy handwritten font!

Larisa Script is a smooth, elegant, and flowing handwritten font. It has as many characters to play as you want, readable and incredibly versatile. will look outstanding in any context, whether it’s being used on busy backgrounds or as a standalone headline! Larisa Script - includes many alternative characters. Coded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book. Windows users can use the Character Map to view and copy one of the additional characters to paste into your favorite text editor. For people who have opentype-capable software: Alternatives can be accessed by turning on the "Alternative Style" and "Ligature" buttons on the Photoshop Character panel, or through any software with the glyph panel, e.g. Adobe Illustrator, Photoshop CC, Inkscape.

These four variations on letters designed as flags are almost unreadable, but may be of some use as a patriotic display font. The four are all transformations of fonts from the FourJuly group. The solid and outline styles can be layered with the main fonts to easily create multiple-colored letters.

Georgia Script is modern script font, every single letters have been carefully crafted to make your text looks beautiful. With modern script style this font will perfect for many different project ex: photography, watermark, quotes, blog header, poster, wedding, branding, logo, fashion, apparel, letter, invitation, stationery, etc. This font including alternate glyph. You can access the alternate glyph via Font Book (Mac user) or Windows Character Map (Windows user), I've been put the link tutorial inside the zip file.

Verismo (Italian for ‘realism’, from vero, meaning ‘true’) is a genre of operas with scenarios based on contemporary everyday life. This font is inspired by old school sign painting techniques. In addition, the font has a contemporary look and can therefore be used in many different designs.

Verismo (Italian for ‘realism’, from vero, meaning ‘true’) is a genre of operas with scenarios based on contemporary everyday life. This font is inspired by old school sign painting techniques. In addition, the font has a contemporary look and can therefore be used in many different designs.

GENDER DIVERSITY Introducing 'Fempowering' – designed to champion gender diversity in typography, created by a sustainable graphic designer who recognized the need for balance in a predominantly male field. SPACE-SAVING In the world of typography, space is often a precious commodity. 'Fempowering' is designed with this in mind. Its space-saving characteristics make it an ideal choice for print materials, editorial layouts, and any project where readability within confined space is paramount. GLYPH COLLECTION At the core of Fempowering lies an extensive glyph collection. It goes beyond the standard characters and numbers, embracing specialized symbols, mathematical notations, and even phonetic transcription. This comprehensive assortment opens new creative avenues, enabling you to craft unique and captivating designs. Franziska Herrmann

Gold is all new for 2021, the complete family has been rebuilt using the multiple masters technique. In this new version we've removed any alternatives that could not be shared across all weights in the family and we've trimmed a few others that just were not practical in keeping a consistent look to the whole font. All the alternates now have matching accented glyphs across all weights. Case sensitive forms have also been added to all weights. With 14 weights the difference between weights are closer together which may give you the effect of a variable font where variable fonts are not supported. For technical reasons the original Gold family has now been split into two families with Gold having ten weights and the four heavier weights under the Gold Magnum family. The Gold and Gold Magnum font families support accented characters for western, central and eastern European countries. Gold comes with OpenType features to access the alternate glyphs however you will need an application such as Adobe Creative Suite to take advantage of alternate glyphs.

Rathya is a sweet and delicate handwritten font. Dainty and joyful, this font will be ideal for writing wedding invitations, cards or any other design that may need a romantic, personalized touch! This font is PUA encoded which means you can access all of the glyphs and swashes with ease!

Valentine Soul is a romantic and delicate handwritten font. Dainty and joyful, this font will be ideal for writing wedding invitations, cards or any other design that may need a dreamy, personalized touch! This font is PUA encoded which means you can access all of the glyphs and swashes with ease!

Youth Line is a sweet and delicate handwritten font. Dainty and joyful, this font will be ideal for writing wedding invitations, cards, or any other design that may need a romantic, personalized touch! This font is PUA encoded which means you can access all of the glyphs and swashes with ease!

Handion is a modern calligraphy font with today's handwriting style, this font is perfect for branding, wedding invitations, magazines, mugs, business cards, quotes, posters, and more, you can try it first if you want to buy this font. Handion is equipped with 400 glyphs. and by having many of these glyphs, you will be able to choose letters according to your liking, lots of variations and options for each letter, so you can adjust to your design choices. To use various kinds of glyphs, you need a program that supports OpenType features such as Adobe Photoshop Cs/Adobe Photoshop CC, Adobe Illustrator CS/Adobe Illustrator CC, Adobe Indesign and Corel Draw and many more programs that support OpenType. If you don't have a program that supports OpenType, you can access all the alternative glyphs using Font Book (Mac) or Character Map (Windows). Thanks and happy designing :-) Thank you for buying!

Shout is a “Hey, Look at ME” font. It is an attention-getting font for posters, flyers and ads. Its lineage includes the Haas Type Foundry’s 19th century advertising font, Kompakte Grotesk, which Jan Tschichold (1902-1974) dryly described as “extended sans serif” and which graphic designer Roland Holst (1868-1938) would have disapprovingly referred to as a “shout,” as opposed to the quiet presentation of information that he believed was the proper function of advertising. In 1963 Letraset released what appears to be an updated variation in multiple weights designed by Frederick Lambert called Compacta. Shout draws heavily on Compacta, as well as other similar fonts of the 50s and 60s like Eurostile Bold Condensed and Permanent Headline. In weight, it falls about halfway between Compacta Bold and Compacta Black, but with a relatively heavier lower case that is not so easily pushed around by the upper case. After all, one can shout while sitting down. Shout is the first font released with our new encoding, as noted in the All_customer_readme.txt. The Euro symbol has been moved to position 128 and the Zcaron/zcaron have been added at positions 142/158 respectively. Otherwise, Shout has our usual idiosyncratic glyph selection, with the German ch/ck instead of braces, a long s instead of the Greek mu and our usual Hand-in-Hand symbol. There are also left and right glyphs of a big mouth ]ing (135/137) and left and right glyphs of an angry man shouting (172/177). Please use Shout with discretion. Folks get tired of being yelled out. After awhile, they stop listening. Shout ML represents a major extension of the original release, with the following changes: 1. Added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. Add glyphs to complete standard 1252 Western Europe Code Page. Special glyphs relocated and assigned Unicode codepoints, some in Private Use area. Total of 355 glyphs. 2. Added OpenType GSUB layout features: pnum, ornm, liga, hist & salt. 3. Added 266 kerning pairs. 4. Revised vertical metrics for improved cross-platform line spacing. 5. Revised hyphen, dashes & math operators. 6. Minor refinements to various glyph outlines. 7. Inclusion of both tabular & proportional numbers. Please note that some older applications may only be able to access the Western Europe character set (approximately 221 glyphs). The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

The Englishman William Caslon punchcut many roman, italic, and non-Latin typefaces from 1720 until his death in 1766. At that time most types were being imported to England from Dutch sources, so Caslon was influenced by the characteristics of Dutch types. He did, however, achieve a level of craft that enabled his recognition as the first great English punchcutter. Caslon's roman became so popular that it was known as the script of kings, although on the other side of the political spectrum (and the ocean), the Americans used it for their Declaration of Independence in 1776. The original Caslon specimen sheets and punches have long provided a fertile source for the range of types bearing his name. Identifying characteristics of most Caslons include a cap A with a scooped-out apex; a cap C with two full serifs; and in the italic, a swashed lowercase v and w. Caslon's types have achieved legendary status among printers and typographers, and are considered safe, solid, and dependable. Caslon Antique was designed by Berne Nadall and brought out by the American type foundry Barnhart Bros & Spindler in 1896 to 1898. It doesn't bear any resemblance to Caslon, but has the quaint crudeness of what people imagine type looked like in the eighteenth century. Use Caslon Antique for that old-timey" effect in graphic designs. It looks best in large sizes for titles or initials. Caslon Black was designed by David Farey in the 1990s, and consists of one relatively narrow and very black weight. It is intended exclusively for titles or headlines. Caslon Black has a hint of the original Caslon lurking in the shadows of its shapes, but has taken on its own robust expression. Caslon Graphique was designed by Leslie Usherwood in the 1980s. The basic forms are close to the original Caslon, but this version has wide heavy forms with very high contrast between the hairline thin strokes and the fat main strokes. This precisely drawn and stylized Caslon has verve; it's ideal for headlines or initials in large sizes."

Dopis (Допис on Cyrillic) is neo grotesque family available in four weights and in two widths. It is universal and neutral typeface, fully applicable in every situation. Contains extended Latin character set with Cyrillic support.

Breakers is a sans serif originally conceived to be a display typeface. Works great in text also, but the diversity in weights is its strong point. It is easy to achieve that high contrast using thin against the ultra weight, but setting tall and lean capitals against the compact and heavy small caps can make really diverse compositions for all kinds of display design. With small caps included, and over 600 glyphs in each weight, it should prove itself useful in finding the right combination for any typographic setting. Breakers has a character set to support Western and Central European languages, and an extended set for monetary symbols. Each weight includes small caps, ligatures, proportional lining and oldstyle numbers, tabular figures, fractions and scientific superior/inferior figures.

Coletta Davis is an elegant and flowing handwritten font. This is coded with PUA which means you can access all glyphs and swashes easily! It features varied base lines, fine lines, beautiful flying machines and amazing alternatives. It maintains the influence of classy calligraphy while feeling contemporary and fresh. Fall in love with this font and take your project to the highest level! You need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Coletta Davis is coded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use the Font Book, and Windows users can use the Character Map to view and copy one of the additional characters to paste into your favorite text editor / application. Thank you and happy designing :) Enjoy!

* For when you need the most realistic looking electronic display. * See User Manuals Main advantages: - Spacing between characters does not change when entering a decimal point or colon between them. - Custom characters can be produced by selecting any combination of segments to be displayed. Low cost electronic displays have a fixed number of segments that can be turned on or off to represent different symbols. A digital watch would be the most common example. Fonts typically available for depicting electronic displays are often in the artistic style of these common LED or LCD displays. They provide the look-and-feel, but fall short when technical accuracy is required. Failure to represent an accurate and consistent representation of the real thing can be a cringe-worthy experience for the product design and marketing team, or even the hobbyist for that matter. To solve this problem, Fortune Fonts has released a range of fonts that accurately depict the displays typically found on low cost electronic devices: watches, answering machines, car stereos, alarm clocks, microwaves and toys. These fonts come with numbers, letters and symbols predefined. However, they also allow you to create your own segment combinations for the custom symbols you need. When producing manuals, marketing material and user interfaces, accuracy is an all-or-nothing concept. Instructions in the user manual describe how to turn these fonts into realistic displays according to your own design, in the manner of the images above. If you cannot see a license option for your specific application, such a license may be purchased from here. By purchasing and/or using and/or distributing the font, the buyer, user and distributor (including Monotype Imaging Inc. & Monotype Imaging Hong Kong) agrees to (1) indemnify and hold harmless the font foundry and neither the font foundry nor distributor is responsible to the buyer or user or any other party for any consequential, incidental, special, punitive or other damages of any kind resulting from the use of the deliverables including, but not limited to, loss of revenues, profits, goodwill, savings or expected savings, due to; including, but not limited to, failure of the deliverables to perform it’s described function, or the deliverable’s infringement of patents, copyrights, trademarks, design rights, contract claims, trade secrets, or other proprietary rights of the foundry, distributor, buyer or other parties, (2) not use the fonts to assist in design of, or be incorporated into, non-software displays.

RAWLES is a Playful Handdrawn Font. Rawles is a bold and playful display font. Add this vintage style font to your creation. No matter the topic, this font will be an incredible asset to your fonts’ library, as it has the potential to elevate any creation. RAWLES also multilingual support. Enjoy the font, feel free to comment or feedback, send me PM or email. Thank you!

Rasteroids is a typographic flashback to computing of the mid 1980s, when 9-pin dot-matrix printers were the state of the art, and most home computer displays were TVs hooked up to RF modulators. Rasteroids not only captures the dot-matrix printer look, but recreates the rasterized appearance of text on those lower-resolution monitors. Unlike that dot matrix type of yore, Rasteroids does have some variation in character width, and is legible in small blocks of copy. Still, it is best used sparingly, or as a special effect.

Bouquet font is a cursive fat typeface influenced by brush writing and skilfully flavored with elements of fractur. The result is really amazing – a font with bespoke personality, strong unique presence and classy standing out amongst the other look. Type designer Dzianis Serabrakou really did well in every single letterform, aperture, curve and line, but this was probably below satisfactory and he didn’t stop here – Denis developed the font to a higher level by making it fully open-type compatible. Bouquet supports large set of multilingual diacritics plus a beautifully designed set of Cyrillic characters. Additionally you will be able to use also ligatures and really lots of alternative symbols to bring more life, versatility and personalization in your work. Initially Bouquet has been designed as a logo font – it is so identical that could easily turn every brand name into logo icon. Furthermore this font is perfect for designing t-shirts, typographic posters, packaging etc and it is highly recommended for letterpress as well as for normal offset and screen printing.

Someday is perfect for branding, wedding invitations, magazines, mugs, business cards, quotes, posters, and many more that you can use on your big project to become very beautiful. Someday is equipped with the OpenType feature and has many glyphs. And of course having a lot of glyphs will be able to choose letters to your liking, lots of variations and choices for each letter, so you can customize your design choices and also support other languages. To use a variety of flying machines, you need a program that supports OpenType features such as Adobe Photoshop CS / Adobe Photoshop CC, Adobe Illustrator CS / Adobe Illustrator CC, Adobe Indesign and Corel Draw and many more programs that support OpenType. If you don't have a program that supports OpenType, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows) If you have any question, don't hesitate to contact me by email. Thanks and happy designing :-) Thank You for your purchase.

Description Andalusia Script is perfect for branding, wedding invitations, magazines, mugs, business cards, quotes, posters, and many more that you can use on your big project will be very beautiful. Andalusia Script is equipped with the OpenType feature and has many glyphs. and of course having a lot of glyphs will be able to choose letters to your liking, lots of variations and choices for each letter, so you can customize your design choices and also support other languages. to use a variety of flying machines, you need a program that supports OpenType features such as Adobe Photoshop CS / Adobe Photoshop CC, Adobe Illustrator CS / Adobe Illustrator CC, Adobe Indesign and Corel Draw and many more programs that support OpenType. If you don't have a program that supports OpenType, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows) if you have any question, don't hesitate to contact me by email. hello.mrletters@gmail.com Thanks and happy designing :-) Thank You for purchase

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.

Finura was inspired by American lettering from the 60s, specially the Stunt Roman for ruling pen and compass presented in the Speedball Textbook for Pen & Brush Lettering by Ross F. George, but also by looking carefully to University Roman characteristics. Finura is an experience on very thin poster typefaces and the possibilities to design extreme delicate typefaces, with plenty details, that sheer simplicity and readability to the classic forms.