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  1. Sabre by Alias, $60.00
    I generally refer to our typefaces as ‘graphic’ rather than typographic. By that I mean their starting points are usually ways of constructing shapes and systems of shapes. As with other Alias typefaces, Sabre has stone and wood cut letterforms as a starting point. What is interesting about lettercutting is the connection between shape and material. These beautifully crafted letterforms have a particular sharpness which reflects, of course, how they were made. The idea of constructing letters from a kit of parts we first explored in early fonts Elephant and Factory. These are different in that they were very much grid-based, with a geometric structure. For Sabre I also had Fred Smeijers’ stencil construction drawings in mind. These show how a set of components can be the basis for a crafted, elegant typeface. Sabre is quite a loose interpretation of this idea. Sabre’s graphic shape means it works well at large sizes, with a dramatic, angular impact. Its aim is to be typographic enough to function for blocks of small-size text too.
  2. Ongunkan Lycian by Runic World Tamgacı, $50.00
    Lycia (Lycian: 𐊗𐊕𐊐𐊎𐊆𐊖 Trm̃mis; Greek: Λυκία, Lykia; Turkish: Likya) was a geopolitical region in Anatolia in what are now the provinces of Antalya and Muğla on the southern coast of Turkey, bordering the Mediterranean Sea, and Burdur Province inland. Known to history since the records of ancient Egypt and the Hittite Empire in the Late Bronze Age, it was populated by speakers of the Luwian language group. Written records began to be inscribed in stone in the Lycian language (a later form of Luwian) after Lycia's involuntary incorporation into the Achaemenid Empire in the Iron Age. At that time (546 BC) the Luwian speakers were decimated, and Lycia received an influx of Persian speakers. Ancient sources seem to indicate that an older name of the region was Alope (Ancient Greek: Ἀλόπη, Alópē). Lycia fought for the Persians in the Persian Wars, but on the defeat of the Achaemenid Empire by the Greeks, it became intermittently a free agent. After a brief membership in the Athenian Empire, it seceded and became independent (its treaty with Athens had omitted the usual non-secession clause), was under the Persians again, revolted again, was conquered by Mausolus of Caria, returned to the Persians, and finally fell under Macedonian hegemony upon the defeat of the Persians by Alexander the Great. Due to the influx of Greek speakers and the sparsity of the remaining Lycian speakers, Lycia was rapidly Hellenized under the Macedonians, and the Lycian language disappeared from inscriptions and coinage.
  3. Tipo Movin CDMX by Ixipcalli, $-
    La versión propuesta por la SEMOVI (Secretaria de Movilidad) es un estilo más angosto y ortográfico, creadó con la finalidad de aligerar las aplicaciones tipográficas del sistema. Se emplea oficialmente en todas las aplicaciones del sistema de Movilidad Integrada de la Ciudad de México. El creador de la tipografía es Lance Wyman. En esta edición, los tipos minúsculas son una adaptación “no oficial” para el Tipo Movin CDMX, enriqueciendo la tipografía a un estilo visual de altas y bajas, por lo que se prescinde del diseño base como trabajo propio para enfatizar los tipos minúsculas exclusivamente, además de que se han añadido algunos caracteres de acentuación extendiendo su uso a otros lenguajes. Los tipos son una nueva propuesta por Ixipcalli en el presente año 2023. The version proposed by SEMOVI (Secretary of Mobility) is a narrower and more orthographic style, created with the purpose of lightening the typographic applications of the system. It is officially used in all the applications of the Integrated Mobility system of Mexico City. The creator of the typeface is Lance Wyman. In this edition, the lowercase types are an “unofficial” adaptation for the Tipo Movin CDMX, enriching the typography to a visual style of highs and lows, so the base design is dispensed with as my own work to emphasize the lowercase types exclusively, In addition, some accentuation characters have been added, extending their use to other languages. The types are a new proposal by Ixipcalli in the current year 2023.
  4. SEISDEDOS DEAD - Personal use only
  5. Bladesmith by Hanoded, $15.00
    I have always had a keen interest in forging; I used to be a silversmith, and I love working with metal. Some time ago I forged my first axe (a skeggøx or bearded axe), sharpened it and fitted it with a handmade ash handle. It isn’t perfect, but it is my first ever forged axe and I’m pretty proud of it. All of this went through my head when I started drawing the glyphs for this font. And to be honest, I couldn’t find a more suitable name for it! Bladesmith is a handmade font, forged in fire (haha). It was actually made with an old sharpie. It is a rough and ready font, quite suited for headlines, book covers and posters.
  6. Abort Mission by PizzaDude.dk, $12.00
    This is the kind of letters I drew in school back in the 1980ies. I would never have guessed that I would do the same thing like 40 years later! I remember making a simple space game for my VIC-20 computer, and I needed some "data letters" (as I called it) - as far as I can remember, this is close to what I made 40-like years ago. Also, I was inspired by the well known series "Stranger Things" - you know, all that 80ies theme stuff took me down memory lane! :) Anyway, all the letters are handdrawn, using a squared paper as guide - at it may look simple, but it took me quite some time to finish this font (hence the name!)
  7. Longshanks by Mysterylab, $21.00
    Longshanks is a condensed serif display font with a low waist, blade-like strokes, and other unusual detailing. This font features a medium-low x-height and works very well at larger display sizes. It's an excellent choice for any headline, banner, or title that would benefit from an old-world, historical, fantasy, magic, or sword & sorcery vibe. It also harks back to the metallic foil stamped type treatments from 1980s – 1990s romance novel book cover design. The offbeat features are subtle enough to leave this font with a very high degree of legibility in spite of its strong and dynamic treatment of certain serifs and finials. The namesake for this typeface is King Edward I of England, whose nickname was Edward the Longshanks.
  8. Batick Rodist by Alcode, $20.00
    Batick Radist collection is a luxury and elegant font pair that will bring a unique style and a trendy look to your designs. Comes with Serif Typeface and Chic handwritten with trending ligatures and special character, this will make Batick Radist Collection usable in all design projects and work perfectly to pair with any other font. With duo styles you can create design such as wedding media, book covers, greeting cards, logos, branding, business cards and certificates, even for any design work that requires a classic, formal or luxurious look. Included multiligual support and special ligatures Try Batick Radist collection, Enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily.
  9. Darka by Sudtipos, $49.00
    Darka is a splendid, mysterious dark lady reincarnated in digital vectors as an original blackletter font. Her gothic, medieval, nocturnal attributes take the form of sharp terminals, seductive curves, calligraphic flair and complex character. Darka blends the balance of Textura, the flow of Fraktur and the elegant lowercase-to-uppercase ratio of Bâtarde into a stylish, inventive typeface with a Mexican soul. Starting as a personal, calligraphic hand, Darka slowly evolved into digital type, developing alternate glyphs, flourishes and special signs to preserve its hand-written origins and delicate tension, making it an excellent display typeface and, surprisingly, even a distinctive, crisp font for short texts. Darka received an Award of Excellence at the Type Directors Club of New York annual competition.
  10. Mariam by Linotype, $187.99
    Mariam is a traditional-style Arabic headline face designed by the famous Arabic type designer Ismet Chanbour, who also designed Al Harf Al Jadid - another highly successful typeface from Linotype. Mariam is characterised by certain design features which contribute to its stylistically lively, yet graceful appearance: downward-pointing tails combining with the swinging finial strokes of certain characters, and the various cut-away" effects. This headline face successfully offers a wide range of applications, from very large, bold poster-size work to use at 18 point for emphasis in text work. Available as in the OpenType format, Miriam incorporates the Arabic codepage (CP 1256), and supports Arabic and Persian. It also includes both tabular Arabic and Persian numerals, as well as Latin figures and complete punctuation."
  11. Aurelux by Andfonts, $16.00
    Just imagine, You are searching for the font that should be modern and elegant at the same time, which is not possible with typical sans or serif fonts. So, Aurelux is what You need. This font in your library can be with you for decades, because it is useful and It's open border to create graphic designs that require "modern but elegant touch". : cafe, bar, theatre, spa, hotels, overall entertainment industry, travel, vintage, retro signs. Font is gender neutral. But, when You see Bold and black styles You understand that this font can be in the design of some industrial companies, factories, construction companies that want to show that they have history and heritage. You can contact me if You need questions: andfontscontact@gmail.com
  12. Brosse by Greater Albion Typefounders, $12.95
    Brosse is a family of slabserif faces which emphasise clarity and geometric cleanliness of line, in a 'Brave New World' sprit that harks back to the 1930s and possibly also to postwar rebuilding in the 1950s. Its clear legibility makes it ideal for poster work and titles, as well as for signage of any kind. Eight faces are offered, regular and italic, bold and bold italic, as well as a condensed face and a bold weight thereof. There are also two decorative forms- outline and embossed faces. All faces include a large character set and extensive Opentype features. A Demonstrater version of the regular face is also offered free of charge-this is fully licensed but has a signnificantly reduced character set.
  13. Tex Mex by FontMesa, $25.00
    Tex Mex is simply a spurred version of our Saloon Girl font family. When you think of a classic western font you think of spurs in the letters, with Tex Mex we set out to create a font that stands out and says Western. Whether you're making a new steakhouse menu or a new logo for your cowboy boot and hat company Tex Mex is the font you're looking for. If you're a pioneer in the culinary scene Tex Mex is perfect for you're next cookbook cover, chili cook off or barbecue competition. Just like our Saloon Girl font Tex Mex also works in layers, to make a layered font image you'll need an application that works in layers such as Illustrator or Photoshop.
  14. Tortilla by FontMesa, $25.00
    Tortilla is a flat sided version of our Saloon Girl and Tex Mex font families. When you want a smooth classic western font without spurs in the letters Tortilla is just right. Whether you're making a new Mexican restaurant menu or a new logo for your cowboy boot and hat company Tortilla is the font you're looking for. If you're a pioneer in the culinary scene Tortilla is perfect for your next cookbook cover, chili cook off or barbecue competition. Just like our Saloon Girl and Tex Mex fonts Tortilla also has the option to work in layers using the fill fonts, to make a layered font image you'll need an application that works in layers such as Illustrator or Photoshop.
  15. Stoutface - Personal use only
  16. NeometraCaps Black - Personal use only
  17. NEOMETRA - Personal use only
  18. Mirantz by insigne, $32.00
    Y’all ready for this? Now starting for Insigne: the new serif Mirantz. This rookie all-star plays a precise game every game, cutting at all the right angles to leave your reader impressed and ready to see more. You can always count on Mirantz to lead with solid mechanics and a clean style, but don’t be surprised when the face keeps it real with a little individual flare and creativity. This personal touch is nothing short of elegance in every appearance. So what makes us love this rookie above the other great players in the field? Contrast, for one. Mirantz brings more contrast to the game than most serifs out there. The serifs on this face have a crisp, sharp wedge that naturally draws the reader’s eye. You can’t help but fall in love with its clean, natural style. Mirantz also features a tall x-height and regular proportions that can play a number of positions on the page and still stay strong through the last half of the copy or even the final period. Mirantz is a solid powerhouse player, containing a complete set of small capitals and nine weights from thin to bold. It can play well both down low and up top with its subscripts and superscripts and can move your reader’s eye easily across the copy with its titling capitals, condensed and extended variants, and open style figures. With its options covering more than 72 Latin-based languages, look for this newcomer to have international success in the near future. It you haven’t set your draft picks for this next round of projects, think hard before passing up Mirantz. A capable serif like this one is a guaranteed asset to any team of fonts. Production assistance from Lucas Azevedo.
  19. Solitas Slab by insigne, $-
    Slab serif, meet the curves of Solitas. The new slab sister of insigne’s successful Solitas family will turn your head with its soft, but distinct look. Solitas Slab defies the typical feel of the robust slab category with her more compact structure and rounded corners to create a confident charm that complements everything sweet from cookies and puppies to whiskers on kittens. Solitas Slab offers you a full suite of 42 well-rounded fonts that read well both in print and online. Its round, open letter types make it quick to read, and the intermediate weights execute impeccably for copy, while bolder versions make expressive headlines and subheadings. Using its subtle geometry, its seven weights and three widths along with its optically adjusted italics tackle even the most complicated, ambitious typography with heart-warming grace and poise. Solitas Slab OpenType options include titling caps, small capitals, ligatures, ordinal characters, fractions, numerator and denominator as well as superscript and subscript. Solitas Slab also supports Western European, Central and Eastern European languages. Enjoy the softer side of Solitas Slab today for your packaging, web, or print. You’ll soon find this friendly font to be one of your favorite things.
  20. Delfin Scripts by Eclectotype, $40.00
    Delfino Script is a cool, connecting script that can appear both retro and contemporary. Curved on the outsides of strokes, and jagged inside, the forms look like an abstraction of strips of tape, folding and flowing, or even marker pen style lettering. This script is not created by any pen though - its forms are constructed, not painted. Typographic features like ink traps add sparkle to the text. OpenType features include ligatures, contextual alternates (for more realistic connections) and stylistic sets. Stylistic Set 1 changes certain upper case letters into forms more suited for all caps setting, although they can also be used freely with the lower case. Set 2 changes the r into a less scripty form and set 3 adds a connecting tail to the q. Delfino Script would find itself at home in cookery books, fashion blogs, vintage car magazines and set large and proud on expanses of concrete, or, most likely, whatever you might have in mind for it! Delfina Script is practically identical to Delfino save for round tittles, periods and any other dot shaped glyph components. Strangely for such a little change, it does seem to give the face a different character.
  21. Zulia Pro by Sudtipos, $59.00
    Zulia is located in the west of Venezuela and it is the state in where Joluvian grew up. It is a region of sunshine, high temperatures, oil and cheerful people, although we choose the name to honor his mother who is from there (zuliana) and who is proud of her land and everything that it represents the area. Zulia is also his first typographic project. It is based on two of his favourite calligraphic styles: italic and brush pen. He started with simple and contrasted strokes on paper with brush and marker. After that he developed the full alphabet and its various options for each letter, starting from a set of handmade forms that could be connected in different ways according to the user needs. What motivates him to involve this style was to create a differentiation with his daily work by generating a heavier type, contrasted and low rise. Zulia finally got life of its own with the participation of Alejandro Paul and a feedback of techniques and skills that were generated with the duo work. Zulia is not just a typeface, Zulia is his love of letters.
  22. Kis Antiqua Now TH Pro by Elsner+Flake, $99.00
    In the course of the re-vitalization of its Typoart typeface inventory, Elsner+Flake decided in 2006 to offer the “Kis Antiqua” by Hildegard Korger, in a re-worked form and with an extended sortiment, as an OpenType Pro-version. After consultation with Hildegard Korger, Elsner+Flake tasked the Leipzig type designer Erhard Kaiser with the execution of the re-design and expansion of the sortiment. Detlef Schäfer writes in “Fotosatzschriften Type-Design+Schrifthersteller”, VEB Fachbuchverlag Leipzig, 1989: No other printing type has ever generated as far-reaching a controversy as this typeface which Jan Tschichold called the most beautiful of all the old Antiqua types. For a long time, it was thought to have been designed by Anton Janson. In 1720 a large number of the original types were displayed in the catalog of the „Ehrhardische Gycery“ (Ehrhardt Typefoundry) in Leipzig. Recently, thanks to the research performed by Beatrice Warde and especially György Haimann, it has been proven unambiguously that the originator of this typeface was Miklós (Nicholas) Tótfalusi Kis (pronounced Kisch) who was born in 1650 in the Hungarian town of Tótfal. His calvinistic church had sent him to the Netherlands to oversee the printing of a Hungarian language bible. He studied printing and punch cutting and earned special recognition for his Armenian and Hebrew types. Upon his return to Hungary, an emergency situation forced him to sell several of his matrice sets to the Ehrhardt Typefoundry in Leipzig. In Hungary he printed from his own typefaces, but religious tensions arose between him and one of his church elders. He died at an early age in 1702. The significant characteristics of the “Dutch Antiqua” by Kis are the larger body size, relatively small lower case letters and strong upper case letters, which show clearly defined contrasts in the stroke widths. The “Kis Antiqua” is less elegant than the Garamond, rather somewhat austere in a calvinistic way, but its expression is unique and full of tension. The upper and lower case serifs are only slightly concave, and the upper case O as well as the lower case o have, for the first time, a vertical axis. In the replica, sensitively and respectfully (responsibly) drawn by Hildegard Korger, these characteristics of this pleasantly readable and beautiful face have been well met. For Typoart it was clear that this typeface has to appear under its only true name “Kis Antiqua.” It will be used primarily in book design. Elsner+Flake added these two headline weights, which are available besides a separate font family Kis Antiqua Now TB Pro. Designer: Miklós (Nicholas) Tótfalusi Kis, 1686 Hildegard Korger, 1986-1988 Erhard Kaiser, 2008
  23. Linotype Puritas by Linotype, $29.99
    The German designers Gerd Sebastian Jakob and Jörg Ewald Meißner developed the Linotype Puritas family in 1999. The family, which has six text styles as well as a ornament set, displays a very geometric design, which harks back to the German modernist experiments with typography and lettering from the 1920s. The letters in Linotype Puritas Light, Linotype Puritas Medium, and Linotype Puritas Bold all have a slight slant to them. Not to be confused with an italic-grade slant, which may be found in the Light, Medium, and Bold Italic styles, these acute slants add a dynamic quality to text. The Linotype Puritas Ornaments font contains several dingbats and border elements, all drawn in the same line style as the companion letters. The entire Linotype Puritas family is included in the Take Type 4 collection from Linotype GmbH."
  24. Bile by Sohel Studio, $16.00
    Bile is a Classy serif typeface Unique alternate , multilingual support with perfect kerning. This typeface is perfect for an elegant & luxury logo , classy editorial design, women's magazine, fashion brand , cosmetic brand, fashion promotion , modern advertising design, invitation card, art quote, home decoration , book/cover titles, special events, and much more. This elegant font needs to be in your collection and is perfect for your next luxury design project. Bile Features: · Uppercase & Lowercase · Alternates & Ligatures · Numerals & Punctuation · Accented characters · Multilingual Support · Unicode PUA Encoded If you want the SVG version please contact me. While using this product, if you encounter any problem or spot something we may have missed, please don't hesitate to drop us a message. We'd love to hear your feedbacks in order to further fine-tune our products. Thanks and have a wonderful day .
  25. Winter Tales by Hart Foundry, $12.00
    Introducing Winter Tales Font Pack Winter Tales is a new handwritten font pack from us, this font is really new and fresh. With four different font characters, you can play your imagination in designing. This font is very easy to use and really playful. New Monday perfect for logos, printed quotes, invitations, cards, product packaging and another project design. What Inside The Pack -Winter Tales Script -Winter Tales Monoline -Winter Tales Sherif Winter Tales • This fonts have uppercase, lowercase, alternate And Support Multi language characters so you can play around with all of these fonts and create something funny and awesome. To use the alternate or the ligatures, you have to use the aplication who support Open Type features I really hope you enjoy using New Monday, please don't hesitate to drop me a message if you have any question :) -Hart
  26. Miss Seshat by Eurotypo, $48.00
    In Egyptian mythology, Seshat was the Ancient Egyptian goddess of wisdom, knowledge, and writing. She was seen as a scribe and record keeper, and her name means she who scrivens, and is credited with inventing writing. Miss Seshat font is a fun, charming and expressive handwritten font with 900 glyphs. They have many advantages of the OpenType futures to choose from: stylistic alternates, contextual alternates, and a full set of standard and discretionary ligatures, Swatches, Beginnings and endings, as a rich set of 120 ornaments, connectors and catch words. Miss Seshat Pro version supports all diacritics for CE languages. They've been specially thought to obtain endless possibilities of composition and to help to make each creation unique and interesting. Miss Seshat font can be used in packaging design, children books, advertising, logotypes, greeting cards, web sites and much more.
  27. 1st Ave by Design is Culture, $39.00
    1st Ave is the most experimental of my typefaces. I took a picture of a metal and neon sign in the East Village of New York City. These signs are slowly being replaced by LED and LCD displays, but if you look hard, you can still find quite a few in the city. The signs give a mid 20th century feel to the city. To design 1st Ave, I took a picture of the sign, scanned it and increased the contrast in Photoshop so that the photographic forms became line art. There weren't enough letterforms in the sign to create the whole alphabet, so I cut up the strokes and collaged them back together to finish the entire alphabet. Important Note: 1st Ave is an experimental typeface and is not compatible with certain software such as Microsoft Word.
  28. Oxona - Personal use only
  29. Oxona Caps - Personal use only
  30. ITC Zapf Dingbats by ITC, $40.99
    The Zapf Dingbats originally had been a selection of 360 symbols, ornaments and typographic elements from over 1200 designs. (For the first time a lady's hand is shown for the index symbol, the fist). The exisiting Zapf Dingbats offers a small selection out of this great offer. Therefore Hermann Zapf created new symbols for the set of the Zapf Dingbats, which are available today from Linotype as "Zapf Essentials?" 6 fonts with new and fresh symbols like fax, cell phone and internet symbols.
  31. Apparel JNL by Jeff Levine, $29.00
    An image spotted online showed a rendering of a ladies’ fashions storefront that had appeared in the Libbey-Owens-Ford Glass Company’s 1939 brochure. The signage consisted of the hand lettered word ‘Apparel’, and was done in a variant of the Art Deco stencil style of lettering that’s most recognizable in Futura Black. From these few sign letters came the inspiration for a digital font of the same name, Apparel JNL – which is available in both regular and oblique versions.
  32. Kaapeli by Suomi, $20.00
    I've had mixed feelings about Kabel; It is a brilliant headline font with a lot of character, but it's the characters I have problems with. The versions of all big foundries have the same flaws (in my opinion), especially lowecase a and s. So I finally went ahead and made an all new version. It is not Kabel, but very much like it. It has unique x-height, weight and width, and many individual characters are also different from the original.
  33. Graceful by Alcode, $23.00
    Graceful is a classic font, I built it with my relaxed hands, designing a classic font with modern elements in it, which makes it particularly suitable for wedding media, book covers, greeting cards, logos, branding, business cards and certificates, in fact for any design work that requires a classic, formal and luxury feel. Try Graceful, enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily.
  34. Pen Nib Square JNL by Jeff Levine, $29.00
    The idea started with the 1934 sheet music of “Mazurka Amabile”. Its hand drawn title had most of the letters rendered in a rectangular shape [‘square’ in the sign trade] that featured rounded corners and terminals made by the shape of the lettering pen nib. A few letters were rounder in design than others, so those were scrapped in favor of a more consistent character shape throughout the font. Pen Nib Square JNL is available in both regular and oblique versions.
  35. Sungar by Twinletter, $12.00
    Introducing Sungar sans serif font. Your customers will be captivated by the unique combination of inspiration, craftsmanship, and style that comes with this new typeface. You’ll get the full power of professional design without the hard work or hefty price tag. Of course, your various design projects will be perfect and extraordinary if you use this font because this font comes with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  36. Foline by Gatype, $14.00
    Foline , stylish modern calligraphic script with lots of personality. Beautiful Opentype features with beautiful standard ligatures that replicate natural handwriting. Easily personalize her look with its many alternative glyphs, binders, and swashes. She's a natural for logo, stationery, and product design projects looking for a dynamic, personal vibe. If you don't have a program that supports OpenType features such as Adobe Illustrator and CorelDraw X Versions, you can access all of the alternative glyphs using Font Book (Mac) or Character Map (Windows):
  37. Rebnick by Mr Studio, $29.00
    Rebnick is a sans serif typeface where in the early design process, the adjacent stems and bars weren’t weld seamlessly and perfectly. You can actually find glitches which were carefully transformed into a custom language in it’s own and later became the coherent generic rule that keeps everything together. In display sizes, the ink traps give the font’s own character, while in small text sizes they create a good legibility and a well-balanced ratio between the black and white spaces.
  38. Colfige by Alcode, $20.00
    Collge is a serif typeface with ligatures also complete multilingual glyphs. Collge come with Regular style, it will make this typeface can be used in all design projects and works perfectly for pairing with script typeface or handmade fonts, Headlines, Posters, Packaging, T-shirts, Postcards, Invitation, Wedding Sign, Sign Painting, Signboard, and much more. Try Collge, enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily.
  39. Return Policy by Hanoded, $15.00
    I bought something online, but when I received it, it wasn’t exactly what I had hoped it would be. So I read the return policy and sent it back. And… came up with this font and its name in the process! Return Policy is a hand drawn slab serif, inspired by a bunch of slab serifs from the early 20th century. Return Policy has been given a ‘grunge’ overhaul, making it ideal for sturdy products, websites with an industrial look and manly posters.
  40. ITC Stepp by ITC, $29.99
    When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn't run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S -- in any other case it would have seemed unbalanced, but in the context of this logo, it worked perfectly.” All the letters in the original all-caps Stetson Shoe logo were rendered with condensed proportions except the O, which was a perfect circle. While the prominent O added visual interest to the logo, Taylor knew that such a character would limit his typeface to display applications. For versatility's sake, he drew his O for ITC Stepp with the same proportions as the rest of the alphabet. Taylor also gave the logotype's inverted S a more traditional design, but kept the original as an alternate character in the OpenType font. Taylor's toughest challenge during the design process was creating a lowercase. “A good type design tells you what it wants to be,” he says, “and after a little while the Stepp caps began to tell me what the lowercase should look like.” Taylor's lowercase is slightly more conventional than the caps. The jaunty g" and almost upside-down "s" add subtle charm, while the capital letters provide the broader gestures of Stepp's personality. Together, they create a versatile and distinctive typeface design. One of Hal Taylor's first jobs was as a photo-lettering typographer in Philadelphia, setting headlines and creating custom lettering. This was followed by a stint doing finished lettering for John Langdon, whose ambigrams appear in Dan Brown's best-selling novel, Angels & Demons. Today, Taylor works as a graphic designer in the publishing industry, but he still finds time to create an occasional hand-lettered book jacket, and draw handsome typeface designs. ITC Stepp is available in four weights, ranging from Light to Ultra Bold. All four weights have companion italics, and the lightest three weights also offer a suite of small caps."
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