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  1. Carmel by Type Associates, $24.95
    This font has been on my drawing board since the late eighties. It was based on drawings provided to me by an old sign-painter family friend and we used it extensively as a caps-only font in the early 90s on a cellphone ad campaign. It loves to be tight set and stacked and provides real grunt when you need it. Small caps have been added and have been weight and proportion adjusted so as to complement the caps. At Type Associates we believe that a font is not complete until the spacing is optimal. Carmel is another example of quality through extensive experience, testing, adjusting and refining.
  2. Orkhon by Plastikdna, $16.00
    The Old Turkic script (also known as variously Göktürk script, Orkhon script, Orkhon-Yenisey script) is the alphabet used by the Göktürks and other early Turkic khanates during the 8th to 10th centuries to record the Old Turkic language. Words were usually written from right to left. According to some sources, Orkhon script is derived from variants of the Aramaic alphabet, in particular via the Pahlavi and Sogdian alphabets of Persia, or possibly via Kharosthi used to write Sanskrit The texts are mostly epitaphs (official or private), but there are also graffiti and a handful of short inscriptions found on archaeological artifacts, including a number of bronze mirrors.
  3. Jalopy JNL by Jeff Levine, $29.00
    History, as it's said, tends to repeat itself. The round-point pen lettering used in the 1920s logo and ads for Dodge Brothers cars (pre-General Motors) is an early predecessor to the techno type styles of the 1980s. Square in shape, with unique stylization to some letters, Jalopy JNL can cross the decades and be used for a 1920s period piece and still look fresh in an ad for computer parts. Rather than round out the inside lines of the characters to fully emulate the strokes of a lettering pen, the inside lines have straight intersections for the contemporary side of this font's design.
  4. Modesto Open by Parkinson, $20.00
    Modesto Open is now a Chromatic Font Family. The old font Modesto Open has been improved, renamed Modesto Open Primary and joined by four new fonts that ornament and augment the Primary font in many different ways. All Caps. Modesto is a loose-knit group of Font Families based on a signpainting lettering style popular in the late-19th and early-20th centuries. It evolved from the lettering I used for the Ringling Bros. and Barnum & Bailey Circus Logo. The Modesto family was not planned. It just happened, a few fonts at a time over about fifteen years. In 2014 seven new Italic fonts and two Chromatic families were added.
  5. Julia Script by ITC, $29.99
    Julia Script is a playful calligraphic font designed by David Harris in 1983. It takes the viewer back to the flower power of the 1970s. Generous capitals with cheerful, rounded stroke beginnings and endings contrast perfectly with the narrower, closer, but nevertheless vibrant lower case letters. Characteristic of this typeface and similar to Candice is the marked increase in stroke width in the lower third of the figures. This detail is reminiscent of the platform shoes typical of the 1970s. Julia Script suggests freedom and fun and can often be found on party fliers and retro advertisements. Used sparingly in headlines and slogans, Julia Script will be sure to attract attention.
  6. Flinscher by Greater Albion Typefounders, $16.00
    The Flinscher family contains twenty display typefaces, in weights that vary from light to black, and widths that extend from condensed to expanded. The family’s design inspiration traces its roots to the early portion of the twentieth century. In essence, it is a calligraphic script typeface family with blackletter influences. The letter forms are decorative and distinctive, yet clear and easy to read, and in use set up a regular rhythm that leads the eye from character to character. The Flinscher typefaces are well suited to design work that needs to combine formality with fun. Just the thing for a certificate or a book cover!
  7. Frank Ruehl BT by Bitstream, $29.99
    Frank-Rühl (or Ruehl) is the ubiquitous Hebrew text font style. There are many fonts that belong to this style, and all are based on an early 20th-century design by Raphael Frank. Some of the fonts are actually called Frank-Rühl (or Ruehl) and some are not. It was originally designed in a single weight. Bitstream developed Frank Ruehl for the Microsoft Windows operating system. The font is encoded with a Microsoft defined Hebrew character set, Hebrew Code Page 1255. Within the TrueType fonts, the characters are assigned Unicode character IDs. The font includes Hebrew characters, and Latin glyphs from Dutch 801 bold.
  8. Able by T-26, $39.00
    The history of Able’s connection with the Harry Potter phenomenon is really up in the air. It’s a catch-22 in this business - you either promote your own work and negotiate expensive exclusive licenses, or you work with a promoter and sell your designs to anyone and everyone. It could have been an in-house designer at Rowling’s publisher, Scholastic, or a freelancer who proposed Able for the headings and such. The responsible party licensed it from T26, and JK Rowling’s storytelling made it a star. (I suppose it’s ironic that there’s a whole lot of unwritten history in the typography business.) Able’s rise to fame really is a classic love story between reading and type design. If the books weren’t so popular, Able might still be waiting for some Mexican fast food chain to pick it up for packaging design. The movie deal certainly made the font all the more recognizable, what with its merchandising campaign. Popularity can also cripple a great decorative face. It’s always being recognized as “The Harry Potter Font.” It might just have to wait a few decades for the Potter phenomenon to subside to be freed from the “Chamber of Pigeonholed Fonts.” In the meantime, I’m sure that a lot of fledgling graphic design apprentices are reading their new Potter books, being charmed by the idea of type design when they’re not turning the pages too fast to notice.
  9. Tequendama by JVB Fonts, $30.00
    A display fontface for titles inspired on Latin America, Ethnic, Native, Tribal, Mysthical, Handmade, Aboriginal, Pre-Hispanic, Pre-Columbian, Textured. By mid-1997 I was developed the early type edition was called «Muisca Sans» as my work for the degree in Graphic Design (Universidad Nacional de Colombia), based on the concept of pre-Columbian figures characteristics within some of the very few visual elements recovered from the Muisca culture, ancient pre-Columbian tribe disappeared before the arrival of the Spaniards in what is now central Colombia. In fact, the name of the capital Bogotá (the capital of Colombia) goes back to Bacatá as primary or village downtown of what was once the imperial capital of tribe Muisca. Although this unfinished early typographic project has not yet been published, Tequendama is the evolution of the first one. Tequendama reminds the myth of Muisca culture and religion of this tribe. The god Bochica, a wise old man with a white beard heard the cries of his tribe suffered against flooding of their land losing harvests before the divine punishment resulted by the offended god Chibchacun. However Bochica appeared wearing a white robe sitting on a huge rainbow and he broken the mountain towards the southwest wise old man with a golden staff broke the mountain to drain the flooded savanna. This emblematic and iconic place would later be called as «Salto de Tequendama». Tequendama name also been adopted to a nearby province to Bogotá.
  10. Super Puff MX by Xuveki, $12.00
    Super Puff MX is a Y2K inspired variable display typeface that takes from early 2000's futurism, pop, and cartoon aesthetics. Due to its heavy weight and alternates it offers, it's perfect for a variety of logos, 3D, and motion graphics. SPMX was designed specifically for those use cases, and its wide range of styles and alternates gives you lots of freedom for creating unique graphics that still capture the same fun, futuristic, and playful early 2000's aesthetic. Features & What's Included: Variable font file that allows you to choose any slant degree from Regular to Full Tilt. OTF font files in 4 styles or slants, from Regular to Full Tilt. This is included because many young, talented designers around the world don't have access to programs that can take advantage of a variable font. I want them to have the option of using properly slanted and kerned oblique instances of Super Puff. Robust OpenType features including a vast pool of alternates and stylistic sets giving you lots of choices when choosing letters, numbers, and punctuation. Two stylistic sets for letters and numbers One stylistic set for punctuation and symbols One stylistic set that replaces punctuation with Y2K style icons Extensive Latin language support covering almost all of Europe and South America. All multilingual glyphs have access to alternates as well. Super Puff MX was designed and developed by Abe Zeinali/Xuveki.
  11. Adelphi PE by Rosetta, $70.00
    Adelphi is a geometric sans, redefined for the northern side of the English Channel. Typographic modernism was a late arrival in Britain — due partly to the Second World War and to the strong local type tradition. This delay provided for fruitful divergence, thus modernism was not adored in quite the same way as it had been in Germany and central Europe. It was instead rethought and repurposed against the backdrop of the bleak British weather and postwar social reform – a continental fashion statement reshaped into a more humanist variant. Likewise, when crafting Adelphi, Nick Job reimagined the constraints that defined the geometric sans as a genre. Whereas other typefaces seem overly bound by the rules, Adelphi feels relaxed and approachable. Elementary square and circular shapes are merely implied. A keen observer may notice that the uncomplicated letterforms occasionally reveal a subtle naïveté associated with early Grotesques. Brunel’s bridges and Harry Beck’s tube map spring to mind alongside the Bauhaus and Futura. But Adelphi is by no means nostalgic! It is a contemporary, comprehensive, and durable system with a pragmatic set of features. These include a wide array of weights, ‘uniwidth italics’, and variable extenders that go from tall and flat in Adelphi Text to short and sharp in Adelphi Display, with default Adelphi standing midway between these two extremes. You can set the extenders to your preference in the all-inclusive variable font or use one of the three static fonts that come packed together, priced as a single font. The pan-European support for Latin, Cyrillic and Greek scripts already makes for a vast character set, but Adelphi takes things a step further by including alternate glyphs to satisfy the DIN1450 legibility norm, a range of ordinals that can be used to create specialist compositions in all three scripts and two kinds of fractions and arrows. Play with the alternates or use it as-is. Either way, this understated beauty will carry you through.
  12. The Charlie Chan font is a distinctive typeface that transports its users and viewers to an era steeped in mystery, adventure, and the exotic locales often associated with the fictional detective Cha...
  13. Aspen by Ludwig Type, $39.00
    Aspen is a refreshing and resilient typeface for text of any kind. Functional but not faceless, Aspen derives a very distinctive character from an unusual pedigree. It is loosely influenced by early American and European grotesques, but with more warmth and improved legibility. And where these historical models were rigid and bulky, Aspen’s curves have a gentle sway that makes for very comfortable reading. Relatively generous ascenders and descenders allow the typeface to feel spacious even when set with tight leading. These amiable qualities are matched with a lively italic based on cursive writing. The family consists of nine weights, and is intended for both text and display usage. Visit this minisite to see Aspen in action.
  14. Sukothai by Linotype, $155.99
    Sukothai is a traditional Thai design based on early metal type. The classic and distinct forms make it excellent for setting text at small sizes or in large passages. Originally released by Linotype for digital photocomposition, now both the Light and Bold weights are available in OpenType format. This makes it possible to dynamically and precisely position the various levels of superscript and subscript vowel signs and tonal marks. In addition to this, the complete Unicode page range for Thai is covered to ensure flawless conversion between other OpenType fonts using Unicode. The accompanying Latin design matches well in scale and texture and supports most Western European languages making it ideal for setting bilingual texts.
  15. Grauna by Typeóca, $40.00
    Graúna is Typeóca’s first ‘serious typeface’. The idea was to produce a revival of Block Heavy, removing the ‘rough’ texture from its outline. Though other revivals existed, most of them approached the Block family as a whole, leaving aside the idiosyncrasies that make the Heavy weight so unique. In the early stages of its development, however, we realized that a lot of its quirkiness is only possible precisely because of the ‘rough’ texture we were trying to remove. That way, we started going further and further away from the original model, and thinking about the typeface in its own terms, resulting in an impactful yet friendly sans serif, ideal for logos and short titles.
  16. MFC Pantomime Monogram by Monogram Fonts Co., $19.95
    The inspiration source for Pantomime Monogram is an unusual Art Deco design from a vintage embroidery publication which combines both sans-serif and flare serif styles to create a diamond monogram format. This monogram, which evokes visions of it etched into bakelite, was originally intended to adorn handkerchiefs and towels, but it has so many other possibilities. It is one of many monogram designs from the early 1900’s which fall into a two letter format that is either adorned or interwoven with framing styles. Pantomime Monogram is only capable to two letter monograms due to its unique design. Download and view the MFC Pantomime Monogram Guidebook if you would like to learn a little more.
  17. Figgins Sans by Shinntype, $79.00
    The first sans serif types were made in London in the early 19th century. They were severely modern, all caps and bold. The Figgins foundry, inventor of the term sans serif, showed a ?ne example in its specimen of 1836. The extra bold weight of Figgins Sans is a close revival of the original, with the addition of a lower case which retains its partly geometric, partly grotesque quality. The family is rounded out with other weights and an italic, and extended into Cyrillic and Greek, all executed in what is assumed to be as authentic a manner as possible, given the hypothetical nature of the exercise. Together with Scotch Modern, comprises The Modern Suite of matched fonts.
  18. Imagist by Fenotype, $35.00
    The mystic sadness of the sight Of a far town seen in the night. Like the poetry movement of the early 20th century, from which the font takes its name, Imagist relies on the power of concrete images and brings an organic vibration to the words it forms. Imagist is a lively and decorative serif typeface with prominent features that appear especially in the letters K, R, M, N, W, V, k, w, v and y. Powerful ball terminals also bring recognizable attraction. Imagist contains six weights and corresponding Italics. Italics have a cursive-style letter s for as Stylistic Alternate. Old Style Numerals and Small Caps can be found in all cuts. Poem by T. E. Hulme.
  19. Departura by Nasir Udin, $20.00
    Departura is a sans-serif family inspired by art deco travel posters in early 20th century, fused with modern & geometric touch. It comes in 18 styles, 9 weights and its matching italics. With those style variatons, Departura offers many possibilities to be applied in many graphic or editorial projects.The modernized retro-look makes this family great to presents any contents related to travel, history & culture in the present/modern way. Also thanks to the extended latin character set so that Departura supports 200+ latin-based languages plus Cyrillic (including the Bulgarian and Serbian characters). P.s.: The Bold Italic & ExtraLight styles are free to download, so you can use them for any projects free of charge.
  20. Bookkeeping JNL by Jeff Levine, $29.00
    The extra bold version of R. Hunter Middleton's "Karnak" (produced in 1936 for Ludlow) served as the model for Bookkeeping JNL and is a companion to Bookkeeper JNL (the light weight version of this type design). Middleton based his "Karnak" family of typefaces on the geometric slab-serif "Memphis", which was designed in 1929 by Dr. Rudolf Wolf and released originally by the Stempel Type Foundry of Germany. According to Wikipedia, "Karnak" "was named after the Karnak Temple Complex in Egypt, in reference to the fact that early slab serifs were often called 'Egyptians' as an exoticism by nineteenth-century type founders." Bookkeeping JNL is available in both regular and oblique versions.
  21. Smooth Sailing JNL by Jeff Levine, $29.00
    Songs of the early 1900s were anything but the status quo in topic or style. Excessively long titles, novelty tunes and "foreign themes" permeated the piles of sheet music in the local music shops. 1916's "Oh How She Could Yacki Hacki Wicki Wacki Woo (That's Love in Honolu)" covered a number of these quirks within one publication. This Hawaiian-tinged song evoked the mysterious ways of the South Seas islands, despite the abridging of Honolulu to "Honolu". Nonetheless, the hand lettered title of this particular piece of sheet music featured an Art Nouveau-influenced bold block letter with rounded corners. It's now available digitally as Smooth Sailing JNL, in both regular and oblique versions.
  22. Valet by Canada Type, $29.95
    Valet is deco moderne the way it was meant to be: Big, bold, classy, flashy, and clean at the seams. Its message is rich, strong, confident and reliable. Valet tells you that it’s used to thorns being part of every rose, that it can handle sharp objects just fine, and that it'd much prefer buying the tuxedo rather than renting it. This font grew out of an uncredited early 1970s all-cap film type called Expression. An appropriate deco lowercase was added, along with small caps, zippy titling caps, and Pan-European language support. With over 9250 glyphs, we bow our heads with the admission that we kind of got carried away with it.
  23. Payload by Device, $29.00
    Payload began as an early concept for Loaded magazine, and here is developed into a clean outline and rough splattery spraycan version. In this font, the upper and lower case characters are subtly different enabling a more realistic appearance to be achieved by ßipping between cases whenever characters occur together in pairs. Wide and Narrow styles of this popular font have been subsequently been added. This font is reminicent of military stencilling, urban graffiti and freight packaging. The "Outline" version, as before, is a carefully weighted addition where the thickness of the stroke is identical to the stencil gap. It has also been respaced and rekerned to allow for the additional character spread.
  24. Titling Stencil JNL by Jeff Levine, $29.00
    Titling Stencil JNL is an extra bold stencil treatment of R. Hunter Middleton’s ‘Karnak’ (produced in 1936 for Ludlow) and is a companion font to both Bookkeeping JNL and Bookkeeper JNL (a lightweight version of the type design). Middleton based his ‘Karnak’ family of typefaces on the geometric slab-serif ‘Memphis’, which was designed in 1929 by Dr. Rudolf Wolf and released originally by the Stempel Type Foundry of Germany. According to Wikipedia, ‘Karnak’ was named after the Karnak Temple Complex in Egypt, in reference to the fact that early slab serifs were often called “Egyptians” as an exoticism by nineteenth-century type founders.” Titling Stencil JNL is available in both regular and oblique versions.
  25. Riquet by Lipton Letter Design, $20.00
    In the nineteen-twenties and early thirties, all display typography flourished in Europe. This was especially true in Germany, where poster design set a high creative standard, stimulating the design of a fantastic group of dramatic display letterforms. Richard Lipton designed Riquet after being inspired by a handful of freehand capital and lowercase letters on posters designed by lettering and poster artist Ludwig Hohlwein. He expanded this small group of display letterforms into a variable family with a weight axis. Riquet is a low contrast, delightfully casual typeface with 6 weights and the perfect selection of alternates. All of which gives an expressive look of precisely inked letters perfect for any packaging or branding project.
  26. DEXTER by Type Innovations, $39.00
    Dexter is an original new typeface creation by Alex Kaczun. It is a warmer, more sophisticated grotesque that is both fun and interesting. Its tight letter spacing and narrow proportions make the typeface particularly well suited for display sizes and headlines. This intriguing sans with distinctive letter shapes is typical for display fonts of the late 19th and early 20th centuries. Dexter is ideal for titles and headlines looking for impact and style. Dexter is also an excellent choice for magazines, books, posters, brochures, flyers, etc. The large Pro font character set, which supports most Central European and many Eastern European languages, also includes a corresponding small caps font along with old style figures.
  27. MB Vinatage by Ben Burford Fonts, $25.00
    MB Vinatage is a 6 weight font family with italics that has its roots based firmly in the type and font design of the early 20th Century. With some art deco touches in the standard caps like the N and the low bars on the E, F & H, by using the stylistic alternates these can be changed to give the font a more contemporary look. The same applies to the lower case letters, with an alternate a and g and a stylistic lowercase t. The family works great as a display font using the thin and heavy weights and just as well for smaller & bulk text. Stay traditional or go contemporary or mix it up.
  28. Scanno by Tarallo Design, $15.99
    Scanno is a modern sans serif typeface that comes in eight weights and one condensed. Each weight has an oblique. It is a versatile family that is suitable for body, headline, and display text on screen or in print. Its open forms set a welcoming and friendly tone that renders well in all media. Scanno is warm and modern with a nostalgic hint of early sans serifs. It encapsulates both humanist and geometric qualities, while maintaining a sense of timelessness and neutrality, thus opening itself to a wide range of uses. Supported languages: Western European; Danish, Dutch, English, Icelandic, Italian, German, Finnish, Flemish, French, Norwegian, Portuguese, Spanish, and Swedish. Pan African Latin
  29. Applied Sans by Monotype, $57.99
    The Applied Sans™ family is a reinterpretation of the first sans serif typefaces used in what was then called, “jobbing or trade” work – typefaces like Venus and Ideal Grotesk. While built on the foundation of these late 19th and early 20th century designs, Applied Sans adds to it all the required features for modern typographic communication. The design benefits from a large x-height, open counters, generous apertures and a subtle modulation in stroke weight. These ensure character legibility and make for a design that is inviting and easy to read. Applied Sans family’s wide range, precise gradation of weights and extensive language support guarantees the design’s effectiveness in a wide and varied range of uses.
  30. Transat by Typetanic Fonts, $29.00
    Transat is a geometric sans serif typeface, with caps inspired by Art Deco signage — found inside the “Gare Maritime” (literally “sea station”) ocean liner terminals in both Le Havre and Cherbourg, France, in the early 1930s. The name “Transat” is the common shortening of “Compagnie Générale Transatlantique,” the company that operated majestic ocean liners like the SS Normandie out of Le Havre from 1862–1974. (Transat also has a more rational text-friendly companion font, " Transat Text ") Transat includes many OpenType features, such as ligatures (ff/ft/fft), small capitals, case sensitive forms, stylistic alternates, arbitrary fractions, and a full complement of proportional, tabular, and oldstyle figures. Transat is released in 5 weights plus including optically-corrected obliques.
  31. Varese Soft by Tarallo Design, $18.99
    Varese is a geometric and modular typeface inspired by early 1900s European posters. It is heavy and excellent for display or large body text. The design of this font explores the boundaries between unity and variety in a playful rhythmic dance. Varese will give your content a warm, nostalgic, robust, and friendly tone. The lowercase is similar in form to the uppercase, yet many of the lowercase letters have interior spaces and several have some variations on the form. The lowercase also has two alternate glyph sets that are half size and align with cap height. One of the alternate glyph sets has an underline and the other set does not. Varese Soft has a sibling, Varese.
  32. Italienne by Linotype, $29.99
    Inspired by the large American wood type of the Wild West, Richard Yeend created Italienne Std in 2002. Italienne Std is both very condensed and very decorative. It sports heavy, band like serifs, reminiscent of other italienne-style fonts, like Westside. Italienne-style fonts rose in popularity during the early 19th Century, when designers were first beginning to experiment with extreme contrast within letterforms, and across lines of text. Interestingly enough, letterforms with similar designs were just as common during the 1970s as during the 1870s, so you may use Italienne Std for applications ranging from country music concerts to disco parties. Italienne Std is part of the Take Type 5 collection from Liinotype GmbH."
  33. Nouveau Artiste JNL by Jeff Levine, $29.00
    A sheet music edition of an early 1900s song entitled "You Taught Me How to Love You, Now Teach Me to Forget" was hand lettered in a free-form Art Nouveau style that combined varying line widths and character shapes. This unrestricted style of lettering was popularly embraced and revived by the hippie counterculture of the mid-1960s through the mid-1970s through their rock concert posters, record album covers and tee shirt graphics. It is now available digitally as Nouveau Artiste JNL. As a side note, a 1940s reprint of the sheet music was done in a popular metal typeface, which was also redrawn digitally and available as Elite Resort JNL [in both regular and oblique versions].
  34. Pill Gothic by Betatype, $40.00
    Pill Gothic walks the tightrope between a heads down, hard working, utilitarian sans and something that stands out, saying, "Look at me!" Designers looking for a type that will work in blocks of text for callouts, captions and headlines will find that unique balance with Pill. Pill Gothic asks the question: what is the effect of a few truly unique characters on the meaning of a type? In particular, the 'a' and the 'g', while relating strongly to the forms of the other characters, stand out from the traditional milieu of sans serif types. The name Pill Gothic came from early studies of the condensed weight where the lower case characters had the shape of a pill capsule.
  35. American Uncial by Linotype, $40.99
    American Uncial™ was designed by Victor Hammer in 1943. Uncial typefaces consist of letter forms of the Capitalis Monumentalis and the majescule cursive. The origins of Uncial faces date back to the 5th century. In 1953, American Uncial was expanded to include some new figures, also designed by Hammer, and was rereleased by Klingspor with the name Neue Hammer Unziale. The forms are based on old scripts in books of antiquity and the early Middle Ages and the font is a new variation of a classic. Neue Hammer Unziale font has been a favorite for certificates and diplomas and is recommended for headlines and shorter texts in a point size of 12 or larger.
  36. 19th Century Retro by Matthias Luh, $35.00
    19th Century Retro is a re-design of an official German font style (called ‘Fraktur’) which was used in official documents in the 19th and early 20th century. There is an alternative small letter ‘s’ which you generate by typing the @ sign. This alternative letter was the original small letter s which was printed in the middle and at the beginning of a word originally (for example in the words ‘slightly’ and ‘best’). However, if the s was at the end, the normal small letter s was used (for example in the words ‘it's’ and ‘columns’). For readability reasons I decided to put the normal small letter s onto the s-key on your keyboard.
  37. Twentieth Century by Monotype, $29.99
    Twentieth Century was designed and drawn by Sol Hess in the Lanston Monotype drawing office between 1936 and 1947. The first weights were added to the Monotype typeface library in 1959. Twentieth Century is based on geometric shapes which originated in Germany in the early 1920's and became an integral part of the Bauhaus movement of that time. Form and function became the key words, unnecessary decoration was scorned. This clean cut, sans serif with geometric shapes was most appropriate. The lighter weights of the Twentieth Century font family can be used for text setting; the Twentieth Century bold and condensed fonts are suitable for display in headlines and advertising. Commonly spelled 20th Century.
  38. Alternate Gothic by Linotype, $20.99
    Alternate Gothic was designed by Morris Fuller Benton for American Typefounders Company in 1903. All three weights of Alternate Gothic are bold and narrow. In fact, this face is essentially a condensed version of Benton’s other well-known sans serif types, Franklin Gothic and News Gothic. In the early twentieth century, the modern concept of type “families” had not yet been formed — and though Benton designed these sans serifs to harmonize with each other, the foundry gave them different names. Robust, dark, and coolly competent, Alternate Gothic is a good choice when strong typographic statements must fit into tight spaces. As a modern usage, it is currently the font of YouTube’s homepage logo.
  39. ITC Hornpype by ITC, $29.99
    ITC Hornpype is the work of California freelance designer Mott Jordan, a cheerful display face inspired in part by the cartoons of the 1920s and 30s. According to Jordan, the typeface's name and three-dimensional quality can be traced to an early cartoon in which a cat blows on a horn with such force that the instrument bulges out. For the three-dimensional look, Jordan added highlights to the thicker strokes to create letters that look as though they were, in his words, squeezed from a toothpaste tube". Jordan suggests his eye-catching font for shorter words in larger point sizes. ITC Hornpype is a lively font perfect for anything needing a "fun, goofy" look."
  40. Westside by Linotype, $29.99
    Westside was designed by Adrian Frutiger in 1989 and is a kind of wood type. It is reminiscent of dusty streets, Wild West heroes and swinging saloon doors. The origins of this kind of typeface can be found in the early 19th century. Called Italian or Italienne, these typefaces quickly became very popular. They are distinguished by square serifs whose width is larger than the stroke width of the characters. When the letters are set together, the heavy serifs build dark horizontal bands. Westside is a particularly decorative typeface which will have a marked effect when used expertly. It is perfect for headlines in larger point sizes, which will highlight its special character.
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