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  1. Urbanhive by Jaetwo Type, $45.00
    Urban Hive : reinterpreting three-dimension to the typeface A blueprint consists of two-dimensional elements changes into a three-dimensional structure. What works would be created by reversing the process? The building components were divided into three parts : Facade, Inside space and Construction materials to apply all the features to the typeface. This is Facade version.
  2. Thigles by Abbasy Studio, $15.00
    Thigles, is a font inspired by Signs Painting, these pretty hand painted letters that you can see on buildings, billboards and signboards. Thigles font comes with some alternates and ligature as well to create your design more unique. With additional shadow font you will be able to create the beautiful combination and bring retro touch to your artworks!
  3. Logotypia Pro by FDI, $25.00
    Logotypia Pro is is made for one purpose: the design of modern logotypes, brands and headlines. Logotypia Pro offers: - unique and modern shapes - alternate swash glyphs - easy to build ligatures - connect glyphs with Logotypia's "connector-glyphs" - metrics optimized for display use - complete class based kerning - includes western (ANSI/Mac Roman) and russian alphabet (codepage 8859-5)
  4. Hebrew Esther Tanach by Samtype, $189.00
    This is a font to build an hebrew Bible (Tanach) or any Hebrew prayer book. Hebrew Esther Tanach has all unicode hebrew marks and others like, ShevaNa, Dagesh Chazak, Qamats Katan and Cholam Chaser. This font has a complex and exclusive programmation of opentype features. This font is very good to read even in small texts
  5. Hedley New by moretype, $25.00
    Hedley New is a reconstructed relative of Hedley, originally released in 2004. Building on its clean, original, simple charm, Hedley New has grown to be an elegant, clean, usable sans. Having been completely re-drawn, with new spacing and kerning, Hedley New is now an Opentype font containing small caps, tabular, proportional and old style numerals and ligatures.
  6. Emeritus by District, $30.00
    Emeritus is born from the carved letters found on buildings and monuments in Washington, DC. Muscular and low contrast but with assymetrical flared serifs that soften its stately presence. Small caps, inline caps, chiseled characters, and multiple weights and numerals offer an array of typographic voices. Notably academia, military, monumental, automotive, logos, signage, and so on.
  7. Brunswick Black by Letterbox, $80.00
    Named after its place of birth, Brunswick (Melbourne, Australia), this black display face builds upon the rich heritage of Cooper Black whilst minimizing the more cartoon-like aspects of the original and basing it on a very sturdy broad serif. With its solidity responding well to tight kerning, Brunswick Black features not only small caps but also petite caps.
  8. Dress by Typesenses, $39.00
    Influenced by the ornamented capitals found in late nineteenth century specimens, this layered font was designed to decorate publication covers, labels, stationery or any other piece that needs to be embellished. This family intends to dress any work. Started up by the author’s hand, Dress is a professional work, accurate, well spaced, with ligatures and alternates for uppercases, initials, endings and figures. Each variable contains more than 1200 glyphs with plenty of OpenType features and extensive Western, Central and Eastern European language support. Use professional software that widely support Open Type features. Otherwise, you may not have access to some glyphs. For further information about features and alternates, see the User Guide The main member of this family is the Base font which can be used alone or decorated with the layers: Shade One or Shade Two, Inline One or Inline Two and Outline. In this way, experienced designers will create their own combinations. On the other hand, there are multi-layered fonts that make Dress easier to use: Dress Combo One to Five. Additionally, Dress Deco adorns the beginning and the ending of the words, while the Ornaments decorates the whole design. The family package contains all this thirteen options. Dress matches very well with Limon Script Let’s Dress your work!
  9. Wittenberger Fraktur by Monotype, $29.99
    One of the earliest Monotype faces, issued about 1906 in two weights, normal and semibold. Based on Schelter & Giesecke's School Fraktur which was in turn based on type favored by early 16th century printers in Wittenberg. It was the door of the Schlosskirche in Wittenberg on which Luther nailed his 95 theses. For this reason, types similar to Wittenberger Fraktur are particularly associated with Lutheran theology. There are two s versions in the DFR-layout. They enable you to typeset the old way, where the long s with the form like an f is used in the beginning and middle of a syllable or word and the typical round s, also called final s, is used at the end of syllable and end of words.
  10. Marlin Soft by FontMesa, $25.00
    Marlin Soft is a rounded corner version of our Marlin Geo font family and like its parent font also includes two sets of italics. The standard italic is set at twelve degrees and the slant version set at six degrees, the slant version is perfect for signage and headlines where you may want the look of an italic but are limited on horizontal space. Marlin Soft includes many alternates which may be accessed using opentype aware applications, with over three hundred alternates to choose from your creative possibilities are great. Whether you're looking for a round dot or a square dot Marlin Soft is one font family that delivers both set up as two separate fonts so you may change a whole page of text at one time. Your projects are sure to look nice and cozy with the warm feeling Marlin Soft will bring to your product label or page design. Three free sample basic fonts are available which are fully functional minus the alternates.
  11. Snag by Smith Hands, $35.00
    Inspired by a small fragment of sign-written lettering, discovered by accident, Snag is a robust mono-line font with small, pointed tips on its terminations. These embryo serifs are inspired by the legacy of a sign-writers brush, and add an overall texture and character to this, otherwise minimalist, style of lettering. Snag has a warm and traditional feel with a modern clarity. A strong component for a multitude of graphic design functions, including packaging, shop fronts, bar signs, advertising and clothing. Snag features a large glyph set, suitable for Latin-based languages worldwide.
  12. ITC Verkehr by ITC, $29.99
    ITC Verkehr was designed by Mott Jordan, who based its forms on those of narrow sans serif typefaces but also chose a departure from the tradition to set the font apart from the rest. The upper half of each character is heavier than the lower half, although this is usually the other way around. Diagonal strokes, like the horizontal of the lower case e, relax the otherwise regular, bar-like look of the font. ITC Verkehr is suited exclusively for use in headlines and display in larger point sizes.
  13. PGF Strange by PeGGO Fonts, $36.00
    Multilayer Roman font with 8 levels, inspired on ’70-80s, it wears sharp edges and compact proportions, with a way fresh contemporary retro volumetric style, ideal for branding & packaging, logotype, headlines, covers, sign letters, label, ticket design, and even 3D lettering. It contains a variety of design resources like stylistic alternates, sensitive case adaptations, old-style numbers, fractions, ordinals, ligatures, localized forms, all of them are accessible via character set panel. Design period: 2019 & 2021. Release: 2021 Graphic interpretation: Pedro González Concept: Bruno Jara Development: Peggo Fonts Foundry.
  14. Lokomotiv by Hanoded, $15.00
    The 1930 Geneva Motor Show (Salon International De l'Automobile Et Du Cycle) showcased a lot of new cars, but one item in particular took my interest: the amazing art deco poster announcing the show. Lokomotiv font was based on this poster. It is a very deco-ish font, futuristic, angular, with bold squares, rounds and triangles. As I had to work with just a handful of glyphs, and needed to fill an entire font, I made up the missing ones myself. Lokomotiv, by the way, is German for Locomotive.
  15. Gelato Sans by Stolat Studio, $29.00
    Gelato is the Italian word for ice cream, commonly used in English for ice cream made in an Italian style. Gelato Sans designed by Ania Wieluńska is a humanistic typeface with geometric construction. It is characterised by a lot of details, which gives it a friendly and warm character. Scalable and large x height, sharp cuts makes Gelato good choice for many purposes from textes to display usage. All family consist 18 styles with italics from hairline to black. Ania was awarded a TDC Beatrice Warde Scholarship for this type family.
  16. Tendria by Linotype, $29.99
    Patricia Pothin-Roesch's Tendria typeface bases its letterforms on the logo for the French “Tendriade” mark. Clearly inspired by writing and hand lettering, Patricia Pothin-Roesch began her work on Tendria in Adobe Illustrator. After a few letters, she went back to designing the old-fashioned way: drawing by hand on layers of tracing paper. Tendria is a sturdy upright script face with a warm, childlike feeling. Its letters are like the typefaces often used in primary schools; the counterforms are large and open. The name Tendria is reminiscent of the French word for tender, “tendre.” Designers who set Tendria lovingly will reap rewards; this is an excellent addition to a display heading toolkit.
  17. Envelove by Sudtipos, $39.00
    «Envelove» is the brand new typographic challenge handwritten by Yani Arabena and designed along with Guille Vizzari and Ale Paul, for Sudtipos. It all started as a game for Yani. A carefree and spontaneous calligraphy, making use of the pointed nib with black ink, exploring its expressive possibilities pressing against paper. With time that nib turned into her dearest tool to flow through her writing, breeding this particular style of hers that let her trespass the barrier that kept personal and professional passions apart. All that inspiration is present in «Envelove», a play on words that reflects the love of letters. An expressive free-and-easy typeface that follows no formal calligraphic model and lets itself go with the meaning of words, rhythm and sensations. «Envelove» successfully joins three different fonts, «Envelove Script»—free, spontaneous and unique of its kind—going together with «Envelove Caps»—an uppercase style that builds controlled but dynamic words thanks to its alternates and ligatures, and to its own true Small Caps set as well—and «Envelove Icons», ideal to decorate and bring to life any written message. «Envelove» encourages you to write as if you have a nib, ink and an envelope. It invites you to take part in other worlds like a magic cocktail, a summer night, a long-awaited reunion, a first dance, a dish cooked with your own hands. The fashion world, gourmet, stationery, scrapbooking and everyone where a Handmade or Handcrafted feel is craved for, save a special place for «Envelove». (The illustration series that are shown with «Envelove» were made by the incredible Argentine illustrator Eugenia Mello.)
  18. Public Transportation JNL by Jeff Levine, $29.00
    On the sides of freight cars, passenger trains, trolleys, buses and cable cars was once found identifying letters and numbers with a bold, yet quaint hand-painted look. Public Transportation JNL emulates the old-style look of those bygone years.
  19. Burford by Kimmy Design, $10.00
    Burford is a font family that I sketched while traveling through Europe. I was mesmerized by all the unique typography that was showcased throughout the five countries I visited. Inspired by all that I had seen, I found myself spending 4-5 hours per day in Amsterdam’s Vondel Park drawing characters. Once back in the states I digitalized Burford, deciding it would make for a beautiful layer-based font. Burford Pro package comes with all 18 layering fonts including 5 base layers, 3 top layers, 5 bottom layers and 2 sets of graphic elements. They are strategically made to build on top of each other, creating a cohesive and easy to use layer-based family. Each font also comes with a set of Stylistic Alternatives for letters A C E F G H P Q R. Burford Basic package is created for users who don’t have access to premiere design programs (such as Illustrator, InDesign, Photoshop, etc) and are unable to use the layering effect. Burford can still be a powerful tool as each font can also be used on its own. It includes every font file not needed for the layering effect. (Include 13 fonts - Burford Basic, Dots, DropShadow, Extras Set A, Extras Set B, Extrude B, Extrude C, Inline, Line, Marquee, Outline, Stripes A and Stripes B). The Burford Extras set uses all basic keyboard characters - around 100 total elements per set. They are designed to go specifically with Burford and complement its varying styles perfectly. The set includes: banners, borders, corners, arrows, line breaks, catchwords, anchors and many more!
  20. Hobgoblin by Hanoded, $15.00
    Hobgoblin is a cute and happy little font. It would be ideal for children's books, games and apps. Hobgoblin come with mischievous glyphs and a pot-o-gold worth of diacritics.
  21. Iturritxu by Salamandra, $12.00
    Iturritxu (a small spring or fountain in the Basque language) is the basic style, one letterform per character, using highly readable glyphs suited to text applications. It includes Latin characters for Western European, Central European and Baltic Languages, plus Romanian and Turkish. Iturritxu 2020 is the feature-rich style for OpenType friendly applications. Designed to work especially well with the concave consonants and nesting vowels (KO, RO, TXO, ZO etc.) common in Basque (Euskara), the font also has many ligatures and contextual features for other languages such as English and Welsh. Much of the inspiration for the contextual forms comes from the compound consonants and vowel signs of North Indian scripts. Small capitals, old-style numerals (with optional swashes), sub and superscript numerals are all present. A PDF guide to the features is included in the 2020 package together with the basic Iturritxu font. The Features Guide is also posted in the Gallery.
  22. Supplier Stencil JNL by Jeff Levine, $29.00
    The design idea for this condensed sans serif stencil font was inspired by a post-World War II brass stencil spotted in an online auction. The United States was assisting Europe with much-needed goods, and the text in the middle of a “stars and stripes” shield used for marking the shipping containers read “For European Recovery supplied by the United States of America”. It was the first line (“For European Recovery”) that became the working model for Supplier Stencil JNL, which is available in both regular and oblique versions.
  23. Pepperwood by Adobe, $29.00
    Pepperwood font is a joint work of the typeface designers K.B. Chansler, C. Crossgrove and C. Twombly. These artists also created the typefaces Rosewood, Zebrawood and Ponderosa together and as the names suggest, all of these typefaces are so-called wood types. The origins of this kind of typeface can be found in the early 19th century. Called Italian or Italienne, these typefaces quickly became very popular. They are distinguished by square serifs whose width is larger than the stroke width of the characters. When the letters are set together, the heavy serifs build dark horizontal bands. Pepperwood font has a couple of unique characteristics of its own. Small squares decorate the middle of the letters and the edges of the serifs are not straight, rather, they have small, fine tips. Pepperwood is reminiscent of the Wild West with its shootouts and heroes, but also suggests the glamor of the 1970s with their platform shoes and wild hair-dos. The different weights allow a large range of design possibilities. Used carefully in headlines, Pepperwood font is sure to draw attention.
  24. Wanderlust Collection by Cultivated Mind, $32.00
    Wanderlust Letters has returned, but now offered in a beautiful collection of hand painted scripts. New versions include Wanderlust Letters Pro, Decorative, Boho, Chic, Shine, Gold, Caps, and Ornaments. Wanderlust Letters Pro is an extended version of the immensely popular Wanderlust Letters. This latest version includes three sets of basic alternates, one set of decorative alternates, and one set of ligatures. Wanderlust Decorative Pro offers a magnificent updated flow from the initial Wanderlust Letters release. Decorative Pro includes two sets of decorative alternates, two sets of basic alternates, and one set of ligatures. Decorative Regular comes with one set of decorative alternates. Boho, Chic, Shine and Gold are an updated spin off of Wanderlust Letters. These fonts offer new letter styles that blend seamlessly with all Wanderlust fonts. Pro versions of Chic, Shine and Gold comes with three sets of basic alternates and one set of decorative alternates. Boho Pro comes with with two sets of basic alternates and two sets of decorative alternates. Caps is a perfect choice for headline use since it’s an all uppercase font. But don't be afraid to mix it up with all the other Wanderlust fonts. The entire Wanderlust Collection works impeccably to enhance your magazine, packaging, advertising, branding, posters, websites, and films. Combine all Wanderlust fonts with Ornaments to create unique hand painted typography art.
  25. French Art Initials JNL by Jeff Levine, $29.00
    The source for these hand-drawn initials was an early 20th Century French alphabet book whose pages were displayed online at an image sharing site. This style typifies the Art Nouveau period, and makes a wonderful paragraph starter or "drop cap" for your printed projects. Some users may still want to compose headlines with this font, but be aware there are no punctuation marks, accents or kerning - just the twenty-six initials.
  26. Chrysa by Christie, $10.00
    Chrysa can be used to give a handwritten and child-friendly style in a funky way. - What was the inspiration for designing the font? My everyday need to use a typeface that looks handwritten but is also readable, charming and easy to use. - What are its main characteristics and features? Freedom, sketchiness and readability at the same time. - Usage recommendations It can be used in communication materials where the copy needs to look handwritten.
  27. Ano Angular by Alias, $60.00
    Ano Angular was originally designed for a fashion company. It was to be used as a headline type, half way between the logo we had designed — made up of straight lines only — and our circle-based Ano typeface, which was to be used for text. Its design is based on the idea of mixing circles with triangles into letter shapes in a modular, constructed way. The effect is digital, mathematical, remeniscent of the typography of 1980s arcade games such as Asteroids.
  28. Modakshar BT by Bitstream, $50.99
    Modakshar was inspired by traditional Indic handwriting scripts which ‘hang’ from a common upper horizontal bar. Adapting this motif to Latin letterforms was challenging. The typeface was first conceived in the 1970's as a design project in school. The current digital design was completed in 2002. Basic motif was inspired by traditional Indic script handwriting.
  29. The Dada by Typeóca, $10.00
    The Dada* is a dumb idea that got way too far, but nonetheless, can still be quite useful for designers, illustrators and typesetters in need of manicules. * as with the foundry’s name, bonus pun for portuguese speakers only
  30. Lemony by Din Studio, $29.00
    Lemony is a serif font family in 8 different volume options expressing formality and elegance in your designs. Its family character is that it has small lines in horizontal or vertical forms on the letter body, easing readers to read the letter as the lines guide readers’ attention to the reading directions. As a result, you may use this font on any text sizes. In addition to the font weight variations, you will have freedom of how and where you should use the font. Enjoy the available features here. Features: Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Lemony fits for various design projects, such as posters, banners, logos, magazine covers, quotes, invitations, greeting cards, merchandise social media, etc. Find out more ways to use this font by taking a look at the font preview. Hopefully, you have a great experience using our font. Feel free to contact us if you require more information when you are dealing with a problem. Thank you. Happy designing.
  31. Roller Poster by HiH, $12.00
    Roller Poster is named after Alfred Roller. In 1902, Roller created a poster to advertise the 16th exhibit of Austrian Artists and Sculptures Association, representing the Vienna Secession movement. The exhibit was to take place in Vienna during January & February 1903. The location is not mentioned because everyone in Vienna knew it would be held at the exhibit hall in the Secession Building at Friedrichstraþe 12, a few blocks south of the Opernring, near the Naschmarkt. Designed by Joseph Maria Olbrich in 1897, the buiilding has been restored and stands today as one finest of the many fine examples of Art Nouveau architecture in Vienna (see vienna_secession_bldg.jpg). Because of its dome, it is called “the golden cabbage.” The poster itself is unique. The word “secession” is in one type style and takes up two-thirds of the elongated poster. At the bottom of the poster are the details in a different lettering style. It is this second style at the bottom that is the basis for the font Roller Poster. In keeping with our regular naming conventions, we were going to call it Roller Gezeichnete (hand-drawn), but the wonderful play on both words and the shape of the three S’s in secession was too compelling. In November 1965 there was an exhibit of Jugendstil and Expressionist art at the University of California. Alfred Roller’s Secession Poster was part of that exhibit. Wes Wilson was designing promotional material at Contact Printing in San Francisco. Among their clients was a rock promoter named Bill Graham, staging dance-concerts at Fillmore Auditorium. Wilson saw the catalog from the UC exhibit and Roller’s lettering. Wilson adapted Roller’s letter forms to his own fluid style. The result was the poster for the August 12-13, 1966 Jefferson Airplane/Grateful Dead concert at Fillmore put on by Graham (BG23-1). Wilson continued to use Roller’s letter forms on most of the posters he did for Graham through May 1967, when he stopped working for Graham. The posters were extremely successful and the lettering style along with Roller’s letter forms were picked up by other artists, including Bonnie MacLean, Clifford Charles Seeley, James Gardner, and others. The Secession poster and the Fillmore posters have inspired a number of fonts in addition to ours. Among them are JONAH BLACK (& WHITE) by Rececca Alaccari, LOVE SOLID by Leslie Carbarga and MOJO by Jim Parkinson. Each is different and yet each clearly shows its bloodlines. Our font differs in two ways: 1) the general differences in the interpretation of the letter forms and 2) the modification of the basic letter form to incorporate the diacriticals within the implied frame of the letter, after the manner of the original design by Roller. We borrowed Carbarga’s solution to the slashed O and used it, in a modified form, for other characters as well to accomplish the same purpose. We recommend that you buy ours and at least one of the other three. According to Alaccari, a version called URBAN was released by Franklin Lettering in the 70’s (and is shown on page 51 of The Solotype Catalog). For comparison of our font to original design, see image files roller_poster_2s.jpg of original poster and roller_poster_2sx.jpg showing reconstruction using our font for the lower portion (recontructed area indicated by blue bar). Please note the consistency of character width. In the lower case, 23 of the basic 26 letters are 1/2 EM Square wide. The ‘i’ is an eighth narrower, while the ‘m’& ‘w’ are one quarter wider. All the Upper Case letters are 1/8 EM wider than the lower case. This is to make it easier to fill a geometrical shape like a rectangle, allowing you to capture a little of the flavor of Wes Wilson’s Fillmore West poster using only a word processor. We have also included a number of shapes for use as spacers and endcaps. If you have a drawing program that allows you to edit an ‘envelope’ around the letters to distort their shape, you can really get creative. I used Corel Draw for the gallary images, but there are other programs that can accomplish the same thing. The image file “roller_poster_keys.jpg” shows the complete character set with the keystrokes required for each character (see “HiH_Font_readme.txt” for instruction on inserting the non-keyboard characters). The file “roller_poster_widths.jpg” shows the exact width of each character in EM units (based on 1000 units per EM square). You will notice that the font is set wide for readability. However, most programs will allow you to tighten up on the character spacing after the manner of Roller & Wilson. In MS Word, for example, go to the FORMAT menu > FONT > CHARACTER SPACING. Go to the second Drop-Down Menu, labeled ‘Spacing’ and select "condensed' and then set the amount that you want to condense ‘by’ (key on the little arrows); two points (2.0) is a godd place to start. Let your motto be EXPLORE & EXPERIMENT. Art Nouveau has always been one of my favorite movements in art -- I grew up in a home with a couple of Mucha prints hanging on the living room wall. Perhaps because of that and because I lived through the sixties, I have enjoyed researching and designing this font more than any other I have worked on. Let’s face it (pardon the pun), Roller Poster is a FUN font. You owe it to yourself to have fun using it.
  32. Zarlino by Patricia Lillie, $29.00
    Zarlino is an original typeface in the Blackletter style. It does not solidly adhere to any of the historical Blackletter classifications, but draws from all of them, with some characters owing more to the Roman than the Fraktur. Zarlino Delux includes three complete sets of upper case, ranging from the simple to the embellished to the even more embellished, two complete sets of lower case, and two more sets of embellished alternates for selected lower case characters. These alternates are available through Stylisitic Sets in OpenType aware applications. For use in non-OpenType aware applications, Zarlino Delux comes with a set of separate, standard fonts, one for each style. These standard fonts are also available for individual purchase. Zarlino was named by my cousin, a musician. Gioseffo Zarlino was a sixteenth century composer and musical theorist. Among other things, he offered detailed advice on the setting of words to music. With its blends of the old and the new, the simple and the ornate, Zarlino is suitable for many uses, from the elegant to the aggressive.
  33. Avestrage by Mokatype Studio, $24.00
    Avestrage is a bold stencil serif, build with stylish look, and includes bunch of alternates and ligatures, to make your presentation look satisfying. This font can used for clean design and if you want make it retro look this font is suitable too because this font is very versatile for any design. This font is one weight only, you can create designs such as posters, headlines, merch, web or app interfaces, etc. What's you get : Standard glyphs Ligatures (Opentype features) Web Font International Accent Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even works on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration only. Thank You
  34. Maya Month Glyphs by Deniart Systems, $15.00
    Contains the 19 months of the Maya solar year (in outline and silhouette mode) as well as the 19 Maya numerals. NOTE: this font comes with an interpretation guide in pdf format.
  35. Belle Jardin by Greater Albion Typefounders, $18.00
    Belle Jardin is an Art Deco inspired display family of three typefaces, offered in in-line engraved regular and demi bold forms as well as a solid bold form. It offers upper and lower case solid slab-built forms that create an immediate atmosphere of the streamline era of the thirties and are also at home in post-war revival inspired design work. The letterforms are solidly legible and ideal for cover and poster inspired design work.
  36. ALS Direct by Art. Lebedev Studio, $63.00
    ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.
  37. Kari Display by Positype, $49.00
    Kari Display is the product of a long standing idea I had to give the well-received Positype typeface, Kari, plastic surgery. Just referring to giving a typeface plastic surgery, or letter lipo, stuck in the back of my head until I was able to pick the project up. The ultimate objective was to refine Kari Display to a point where each glyph was expressed as simple as possible... and in that simplicity a sexiness would appear. Kari is a beautiful script, but it is very 'controlled' and orderly and I wanted Kari Display to break that mold with much more movement, curviness, greater modulation and a more elegant feel on the page. I did not want to take it too far, limiting the use of the typeface, but rather opted for a delicate balance of thick and thin against the added movement of the glyphs. The wealth of sketches and proposed variants during the concepting phase was encouraging and I really pushed to add as many alternate characters, ligatures, swashes (and more) as I possibly could. Just about every character has at least one or more alternates AND the complete offering of alternates completely covers a wide range of Latin-based language groups including Central European diacritics. If you are using any type of OpenType enabled application, then the Kari Display Pro typefaces are the way to go. They include everything found in the 3 separate variants for each style as well as entirely expanding offering of additional swash and ligature sets.
  38. Formasi by Michael Browers, $25.00
    Formasi, Azeri for "Form of," resulted from the concept of a civil war between serif and sanserif. What would the aftermath of such a war be? The answer is simple: Formasi!
  39. Cosan by Adtypo, $45.00
    The idea was to find common intersections between the humanistic and the neo-grotesque model of sans. This variable font offers everything from the world of sans serif in one place – a broad range of weights, adjustable contrast, and a lot of alternative glyphs. As a bonus, you can choose the “cold” or “warm” impact of the text. The Cosan Cold variant has closed apertures and minimal tension in the manner of Helvetica, and the Cosan Warm is open, more dynamic, and airy. Cosan is very suitable for a parallel bilingual setting, as both types are equivalent in their proportions and text color. Like Yin and Yang, each has a piece of the other in him. The Warm version is not totally dynamic, nor is the Cold version totally rigid.
  40. Film Reel JNL by Jeff Levine, $29.00
    In a World War II training film from the U.S. Signal Corps, the opening title card saying “First Aid” was hand lettered in an extra bold, Art Deco inline style. Those two words (with seven available letters) used as a work model has inspired Film Reel JNL, which is available in both regular and oblique versions.
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