The standard American sanserif of the first two thirds of the twentieth century, prepared for ATF by Morris Fuller Benton in 1908 under the name News Gothic, with a matching lightface known as Lightline Gothic. Linotype’s Trade Gothic follows News Gothic except for its widely-spaced straight-sided boldface based on ATF Alternate Gothic No.3. Linotype matches News Gothic Bold, a boldface version that originated at Intertype, with Trade Gothic Bold No.2. Ludlow Record Gothic follows News Gothic more loosely. News Gothic BT™ font field guide including best practices, font pairings and alternatives.

Gothic capitals of the same form as Copperplate Gothic, lacking only the oversharpened corners.

Normative Lt is a sans serif type family by Green Type, a low cost version of Normative Pro, includes only a Unicode Latin 1252 character set. Normative Lt is a font with wide sphere of application, legible from very small size to very large ones. Can be used both in technical documentation, office work, business communication, as well as in advertising, visual communication, magazines and posters, in branding and packaging.

YD Gothic 700 is a modern sans serif typeface consisting of 9 weights. It supports up to 13 different languages such as English in Latin and other scripts

New Lincoln Gothic is an elegant sanserif, generous in width and x-height. There are twelve weights ranging from Hairline to UltraBold and an italic for each weight. At the stroke ends are gentle flares, and some of the round characters possess an interesting and distinctive asymmetry. The character set supports Central Europe, and there are three figure sets, extended fractions, superior and inferior numbers, and a few alternates, all accessible via OpenType features. Back in 1965, Thomas Lincoln had an idea for a new sanserif typeface, a homage of sorts, to ancient Roman artisans. The Trajan Column in Rome, erected in 113 AD, has an inscription that is considered to be the basis for western European lettering. Lincoln admired these beautiful letterforms and so, being inspired, he set out to design a new sanserif typeface based on the proportions and subtleties of the letters found in the Trajan Inscription. Lincoln accomplished what he set out to do by creating Lincoln Gothic. The typeface consisted only of capital letters. Lincoln intentionally omitted a lowercase to keep true his reference to the Trajan Inscription, which contains only magiscule specimens. The design won him the first Visual Graphics Corporation (VGC) National Typeface Competition in 1965. The legendary Herb Lubalin even used it to design a promotional poster! All this was back in the day when typositor film strips and photo type were all the rage in setting headlines. Fast forward now to the next millennium. Thomas Lincoln has had a long, illustrious career as a graphic designer. Still, he has one project that feels incomplete; Lincoln Gothic does not have a lowercase. It is the need to finish the design that drives Lincoln to resurrect his prize winning design and create its digital incarnation. Thus, New Lincoln Gothic was born. Lacking the original drawings, Lincoln had to locate some old typositor strips in order to get started. He had them scanned and imported the data into Freehand where he refined the shapes and sketched out a lowercase. He then imported that data into Fontographer, where he worked the glyphs again and refined the spacing, and started generating additional weights and italics. His enthusiasm went unchecked and he created 14 weights! It was about that time that Lincoln contacted Bitstream about publishing the family. Lincoln worked with Bitstream to narrow down the family (only to twelve weights), interpolate the various weights using three masters, and extend the character set to support CE and some alternate figure sets. Bitstream handled the hinting and all production details and built the final CFF OpenType fonts using FontLab Studio 5.

A revival of one of the popular wooden type fonts of the 19th century, suitable for text or display, short descenders, tall ascenders, the narrow, italic version, completing the Gothic Special family of 5 fonts in total, sans serif.

Franklin Gothic was designed between 1903 and 1912 by Morris Fuller Benton for the American Type Founders Company. The font serves as the American Grotesk prototype. It was named after Benjamin Franklin. Even today, Franklin Gothic remains one of the most widely used sans serif typefaces. The robust character of the font gives text a modern feel. It is widely used in newspapers and advertising and is frequently seen in posters, placards and other material where space is restricted. Featured in: Best Fonts for Tattoos

Get to know Norman, elegant and fashion forward. This new condensed and high contrast serif font is based on expansion giving a sense of self confidence. The oblique ax was specially added to get a contemporary and innovative sense. Norman is young and idealist, he has a distinctive sense of style. A complete set of ligatures and stylistic alternates is included, this will help the designer to customize and give a special look to any layout. We recommend to use it for big title, magazine, editorial purposes and display. Norman Family contains 2 styles, Regular and Italic, both fonts have another version a bit heavier called Regular 2 and Italic 2.

Samuel Welo’s “Studio Handbook for Artists and Advertisers” was a popular book of inspiration for sign painters, graphic artists and designers from the 1920s through the 1960s. Many digital revivals of Welo’s hand lettered typography have been made available. Formal Notice JNL is one such revival, and is available in both regular and oblique versions.

Gothic Gothic is a fusion of old and new that is both Gothic and Gothic. In typography Gothic can refer to German Blackletter or Old English styles. Gothic can also mean block or sans serif style lettering. By combining and balancing the elements from both of these ideas we have created a contemporary extended block letter typeface. The Gothic Gothic family contains 2 companion fonts. Gothic Gothic Text is a more minimal variation that has a more roman looking style while still retaining some Blackletter feel. Gothic Gothic Black is a bolder version designed to tend more toward the Blackletter style of Gothic with more contrast of stroke and a few of the more unusual Blackletter forms thrown in for flavor. Gothic Gothic has been honored with an award of Excellence in Type Design from Association Typographique International (ATypI) in 2001. Typeco has updated this font and has released it as an expanded family. Gothic Gothic is a crepuscular family of 3 fonts

Norma was my second sans serif. You can find a few details in common with Dialog, but the graphic impression of Norma is totally different.Every typeface has some characters that are the favourites. In Norma I simply love the lowercase roman a. Don't you, too, think that it is perfection itself? Norma was released in 1994.

A calligrapher, graphic designer and teacher, Duško Trifunović of Belgrade created this handsome calligraphic typeface called Sloboda. It has an open design, an outline of sorts, and though the lowercase is small and compact, it sets beautifully in text. The generously sized uppercase has a swash flavor to it yet works harmoniously with itself. This OpenType font has extra ligatures and the extended character set supports Central Europe.

Designed by Jochen Hasinger of Frankfurt, Germany, Covent BT is an unconventional geometric sans serif typeface, featuring rounded terminal ends and a stencil-like break of the contour in some glyphs. At first glance you might think of it as a display typeface, but the generous x-height and openness of the lowercase makes Covent BT very legible at text sizes. Central Europe and Cyrillic is supported in the extended glyph set. Each weight contains 485 glyphs and includes some alternate figures, some upper and lowercase alternates, as well as others, all accessible via OpenType features. Covent BT Symbols is a stylized geometric symbol font, intended to stand alone or used as a companion to the Covent BT typefaces. The array of glyphs covers many of the more popular icons of the day including symbols for web use, numbers, sports, travel and astrology, to name a few, each with its own unique stylized interpretation.

Roundhand was created by Matthew Carter in 1966 on the basis of handwriting by Charles Snell, an English calligrapher of XVII-XVIII known in particular by his "The Pen-man's Treasury Open'd" written in 1694. The typeface has continuous cursive shapes with oval aspect, high contrast emphasized by abrupt transitions from thin to thick and regularity of slope. Its capitals are often used as initials in combinations with other typefaces. The current digital version of the typeface has 3 styles of different weights. Roundhand is clear and easy to read and is well-suited for medium size texts and headlines. It will work well in invitations, menus, packaging, and advertising accentuating elegance and the subtle nature of the content. The Cyrillic version was developed by Vladimir Yefimov and Isabella Chaeva. Released by ParaType in 2013.

Boris Mahovac has adapted a friend’s handwriting in this new font called Kloi (pronounced Chlo – ee). It has a very casual feel and includes alternative swash glyphs of some key characters as well as some extra ligatures. Taking advantage of the ligature and contextual swash features in OpenType, the alternate glyphs automatically replace the standard glyphs when appropriate, creating a very unique look. Available in PostScript OpenType format, Kloi’s extended glyph set covers the Western and Central European, Baltic and Turkish languages.

Roelandt BT is another beautiful script font drawn by calligrapher Rob Leuschke. Perfect for informal invitations and documents, the standard semi-connecting glyphs are simple, yet elegant. An OpenType font, Roelandt also contains a set of Swash characters. Using the OT Swash feature to access these alternate glyphs, you can quickly transform your text into a stylish and more formal presentation complete with generously sized uppercase swashes. Basic and alternative glyphs in the font support Central Europe.

Nevia BT is a four weight text family loaded with subtle design nuances. These OpenType Pro fonts support many OT features including smallcaps, oldstyle figures, contextual swashes, ornaments, discretionary ligatures, fractions and much more. The extended character set supports both Western European and Central European languages.

Based on an engravers’ pattern plate, this outline form deriving from an English roundhand was fitted to linecasting matrices by Intertype about 1940.

Indoo is a modular geometric design that owes much to the typeface designs of Theo van Doesburg (1883-1931) and the De Stijl principles of abstraction, simplicity, clarity and harmony. That inspiration, combined with the lettering of signage often found in the Indian quarter of Paris, led to the connecting block letter motif of Indoo. The text fonts are joined by a common horizontal stroke positioned at the baseline. There is an accompanying Ornament font for building borders that includes various stylized fleurons and the like. Each font has a drop shadow companion that allows you to build three-dimensional and multi-colored lettering.

A personal calligraphic series commissioned by Bitstream from Gudrun Zapf von Hesse. Although Carmina BT is a neutral design, optimized for use in digital publishing, Zapf von Hesse’s unique calligraphic spirit is still quite visible in the family’s letterforms. This is not surprising, as all of Zapf von Hesse’s typefaces are calligraphic in nature. Yet Carmina BT is suitable for almost any conceivable digital text application, from book design up through signage use.

Arkeo BT is designer Brian Sooy's first typeface family published by Bitstream. Given very few design elements to work with, Brian has designed a bitmap font that is unique and very readable. There are three widths, Condensed, Regular and Extended. In our opinion, pixels never looked so good. Arkeo performs equally well on screen and as on paper. The OpenType versions include an extended character set featuring oldstyle figures, fractions and additional f-ligatures. Design was begun in late 2001 and completed in 2002. Sooy asked Bitstream to critique, which we did gladly. We also added additional characters for OpenType. This included alternate figure set, an extended set of fractions and additional f-ligatures. Sooy used preliminary versions for setting parts of the TypeCon 2002 material and website.

Futura is the fully developed prototype of the twentieth century Geometric Sanserif. The form is ancient, Greek capitals being inscribed by the Cretans twenty-five hundred years ago at the time of Pythagoras in the Gortyn Code, by the Imperial Romans, notably in the tomb of the Scipios, by classical revival architects in eighteenth century London, which formed the basis for Caslon’s first sanserif typeface in 1817. Some aspects of the Geometric sanserif survived in the flood of Gothics that followed, particularly in the work of Vincent Figgins. In 1927, stimulated by the Bauhaus experiments in geometric form and the Ludwig & Mayer typeface Erbar, Paul Renner sketched a set of Bauhaus forms; working from these, the professional letter design office at Bauer reinvented the sanserif based on strokes of even weight, perfect circles and isosceles triangles and brought the Universal Alphabet and Erbar to their definitive typographic form. Futura became the most popular sanserif of the middle years of the twentieth century. Ironically, given its generic past, Futura is the only typeface to have been granted registration under copyright as an original work of art, and, further irony, given the key part played by the Bauer letter design office, the full copyright belongs to Renner and his heirs. This decision in a Frankfurt court implies that a further small group of older typefaces may also be covered by copyright in Germany, particularly those designed for Stempel by Hermann Zapf. This situation appears to be limited to this small group of faces in this one country, although protection of designers’ rights in newer typefaces is now possible in France and Germany through legislation deriving from the 1973 Vienna Treaty for the protection of typefaces. Mergenthaler’s Spartan is a close copy of Futura; Ludlow’s Tempo is less close. Functional yet friendly, logical yet not overintellectual, German yet anti-Nazi... with hindsight the choice of Futura as Volkswagen’s ad font since the 1960s looks inevitable.

Charles Gibbons' Fleischman BT Pro revives J.M. Fleischman's quirky and elegant text faces of the 1730s. Born in Germany, Fleischman worked in Holland, primarily at Enschedé en Zonen where he cut dozens of faces. His types represent some of the earliest examples of the Transitional style, predating and influencing the work of Fournier, Baskerville, and Bodoni. They were wildly popular in their day, used for everything from newspapers to currency, and Fleischman himself has enjoyed a renaissance of late. Fleischman BT Pro preserves the feel of the printed metal types while expanding the original to include four OpenType fonts: roman, italic, bold, and bold italic. They all include small caps, old style and lining figures, discretionary and historical ligatures, ornaments, and superiors. Fleischman Pro also supports Western, Central European, and Eastern European languages.

Cooper Black, commissioned by Barnhart Brothers & Spindler, is the best known of Oswald Cooper’s typefaces. Bitstream has expanded the 1921 original into a complete series of round-edged text faces.

Allen Zuk has designed this wacky typeface that he calls KOOKY. Each character has three variants that bounce about the baseline. The effect is a randomly casual appearance that is great for headlines. The OpenType version does this automatically by using contextual alternates in applications that recognize this option.

Eroxion was designed by Eduardo Manso in 1997. It is a good example of degenerative typographic design, borrowing from techniques first explored in the early 1990s by the designers at Letterror.

Eduardo Manso has brought new meaning to the word distressed. The contours of Rina have been randomly inverted, spiked and split to create this agitated look. Surprisingly, Rina remains legible. And just to turn the screw a little more, Manso created an outline version, Rina Linea.

Bonislawsky pulls off a beauty in these letterforms rendered with barbed wire. In our view, it couldn't have been done better. Now you can contain the animal in you with style.

Stephen Chick, of In Your Typeface Productions (IYTP) foundry, has created this rather prickly type design. Although for display, it is surprisingly legible at smaller point sizes. There is an Inline version, and also an Inline Extra version, which has only the inner contours of the Inline itself, which can be combined with the Regular to create cool two-color effects. The extended glyph set supports Central Europe.