Sterling Script was initially meant to a be digitization/reinterpretation of a copperplate script widely used during what effectively became the last decade of metal type: Stephenson Blake's Youthline, from 1952. The years from 1945 to 1960 saw a heightened demand for copperplate faces, due to post-war market optimism, as well as the banking and insurance industries booming like never before, which triggered the need for design elements that express formal elegance and luxury. The name Sterling Script is a tip of our hat to England, the Stephenson Blake foundry's country of origin. It is also a historical hint about copperplate scripts having been used mainly for banking and bonds in the 19th century. Originally we just wanted to resurrect a gorgeous metal type from the ashes of forgotten history. But after the main font was done we saw that the original s really needed an alternate. We made one. But we felt sorry for the original s and didn't want to see it dropped from use altogether, so we saved it by building a set of ligatures that solve the minor connection problem with the s at large sizes. Before the completion of the ligatures, a few different alternates were also drawn, and we were faced by the fact that the single font we set out to do was now a much larger set than we anticipated. While thinking about how to split up our unexpected bundle of large characters, we drew a few more alternates and some swashes. This abundance "problem" reached a certain point where there was no looking back, so we just decided to go all the way with this font. We added many more alternates, swashes, ligatures, and two full sets of each beginning and ending lowercase letter. The result is over 750 characters of sheer elegance. Sterling Script has many features that set it above and beyond other copperplate scripts: - It has 2 beginning and 2 ending alternates for every single lowercase character. The beginning and ending variants on the vowels are also available in accented form in the appropriate cells of the character map. - Sterling Script is the ultimate elegant font choice for luxury design. Very elegant, but not too soft. Its strong and confident shapes convey a message that is real, comforting and assuring. - One of the eventual purposes of expanding Sterling Script this extensively was to create a script that finds the middle ground between formal and informal without compromising either trait, a script where the degree of formality can be gauged, tweaked, cranked up or toned down depending on the layout's needs. Aside from beginnings and endings, there are multiple variations for the majority of the basic characters. This is a formal script on steroids, where twirls and swashes can be set to come out unexpectedly from any place in the word, which is great for reducing the inherent rigidity of words set in copperplate scripts and "humanizing" them whenever needed. This is especially useful for wedding, postcard and invitation design, where not every viewer of the collateral material has something to do with banking or insurance. - With such an extensive character set, a designer can easily set a word or a sentence in 10 or more different ways, and choose the perfect one for the task at hand. This is particularly useful for work where details are of utmost importance, like logos, slogans, or elegant engravings that consist of one to three words. Let those swashes and twirls intertwine for maximum elegance. The Sterling Script complete package consists of 7 fonts: Sterling Script, Alternates, Beginnings, Endings, Swashes, Swash Alternates, and Ligatures. Sterling Script is available in five different purchase options and price ranges. But with such a massive offering of variation, the Sterling Script complete package is definitely the most value-laden set in its class. Once you use Sterling Script, you will never want to go back to other copperplates.

Aviano returns to lend its classic line to its newest variation, Aviano Royale--named so because of the rich flow the calligraphic capitals give the established font. The extended lowercase characters give an air of formality to the face as well and bestow on the family a deeper sense of wealth and power. This recent development of a timeless font, part of insigne’s annual tradition of adding to the Aviano family, was elected the clear winner in a poll of insigne design’s social media followers. And is it any wonder why? The long-handed elegance of Royale features graceful script capitals as well as widely tracked and smaller titling capitals, all which make Royale ideal in high-end applications and branding where titling with a taste of gentility is required. Royale’s suite boasts a number of OpenType alternates, most importantly of which are the alternate forms for the capitals. Whereas the default forms of the face are regal, it’s flourishes must be activated through the swash set. For a look more restrained, activate the stylistic alternates. It’s like having three different fonts in one! Additionally, there are baseline lowercase forms. The lowercase forms are 20% smaller in height than Aviano’s lowercase forms, so the families are not interchangeable. However, they can still be used well together. The script capitals could also be used separately as drop capitals and nicely complement any of the other 12 Aviano families. It’s time to look beyond common. For the look of refinement you desire, design with Aviano Royale.

Bunday Clean is a minimalist and friendly font family with different moods. It drops everything unnecessary like spurs and ears and appears crisp and contemporary with a slightly squarish touch. Like the other members of the superfamily (Bunday™ Sans and Bunday™ Slab), Bunday Clean provides uprights, a second set of styles with characters that reference handwritten cursive. These curvy styles give words a distinct look and are especially attractive for use in display applications and logotype design. Bunday™ Clean is space-saving and creates a homogenous text color with good legibility. The font was manually hinted and contains extensive handcrafted kerning tables to ensure perfect appearance in all media. It ships with 9 standard, 9 upright, and the corresponding italic styles from a considerably thin hairline to a quite thick heavy. It supports at least 99 languages and provides OpenType® features for ligatures, alternative glyphs, localized forms, and much more. Feature Summary*: -4 Moods: Normal, Upright, Italic and Upright Italic -9 weights: Hair, Light, Thin, SemiLight, Regular, SemiBold, Bold, ExtraBold and Heavy -Supports at least 99 Languages incl. eastern european -Overall width: Narrow or Space-Saving -Advanced f- ligature set including fb -Discretionary s- and c- ligatures -Alternative Characters: a, e, f, g, l, t, y, A, E, F, L, and more -Capital German Eszett -Extra characters with Polish Kreska -Catalan Punt Volat -More than 570 characters per font * Some features may only be available in OpenType®-savvy applications Please, take a look at the other Bunday superfamily members: Bunday™ Sans Bunday™ Slab

This is the Viking font that I developed based on the letters in the Irk Bitig book, which is written with the brush line of the old Turkish runic alphabet, the information below. It was interesting work. Irk Bitig or Irq Bitig (Old Turkic: 𐰃𐰺𐰴 𐰋𐰃𐱅𐰃𐰏‎), known as the Book of Omens or Book of Divination in English, is a 9th-century manuscript book on divination that was discovered in the "Library Cave" of the Mogao Caves in Dunhuang, China, by Aurel Stein in 1907, and is now in the collection of the British Library in London, England. The book is written in Old Turkic using the Old Turkic script (also known as "Orkhon" or "Turkic runes"); it is the only known complete manuscript text written in the Old Turkic script. It is also an important source for early Turkic mythology.

The Core Sans B Family is a part of the Core Sans Series, such as N, NR, N SC, M, E, A, D, G, R and BR. The family has very small x-heights and large ascenders(descenders) which give an elegant feeling in body text. It is a sans-serif family but it’s structure is similar to serif fonts, so you can make paragraphs beautiful with this font family. It is very legible and readable even in small size because of its open counters and distinctive shapes. This font family consists of 7 weights (Thin, Light, Regular, Medium, Bold, Heavy, Black) and Italics for each format. Core Sans B supports complete Basic Latin, Cyrillic, Central European, Turkish, Baltic character sets. Each font includes proportional figures, tabular figures, oldstyle figures, numerators, denominators, superscript, scientific inferiors, subscript, fractions and case features. We highly recommend it for use in books, web pages, screen displays, and so on.

Heroxy is an sans serif display font, and with a style that is very different from the others. Heroxy is well-suited for posters, social media, headlines, magazine titles, clothing, large print formats - and wherever you want to be seen. Inspired by the style of design that is currently popular, and this is the answer to all the needs of every idea that you will pour in this modern era. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. Thanks and have fun!

Regatino is an geometric display sans font, and with a style that is very different from the others. This font comes in Regular and Oblique Version. Regatino is well-suited for posters, social media, headlines, magazine titles, clothing, large print formats - and wherever you want to be seen. Inspired by the style of design that is currently popular, and this is the answer to all the needs of every idea that you will pour in this modern era. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. Thank You.

Kayshi is a stylish, clean, and modern display sans font, with a very different style from the others. Kayshi is well-suited for posters, social media, headlines, magazine titles, clothing, large print formats – and wherever you want to be seen. Inspired by the style of design that is currently popular, and this is the answer to all the needs of every idea that you will pour in this modern era. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor/application. We hope you enjoy the font and have fun! Thank You.

Core Serif N is a modern serif family with neutral design elements. Letters in the Core Serif N has designed with large x-heights and simple serifs for legibility at small sizes. The spaces between individual letter forms are precisely adjusted to create the perfect typesetting. Core Serif N Family consists of 7 weights (Thin, Light, Regular, Medium, Bold, Heavy, Black), and Italics for each format. Core Serif N Thin is designed such as a frame of Core Serif N Family, so its serif shapes are slightly different with other weights. But all weights of Core Serif N work in harmony because they are sharing same structure. It supports complete Basic Latin, Cyrillic, Central European, Turkish, Baltic character sets. Each font includes support for proportional figures, tabular figures, oldstyle figures, numerators, denominators, superscript, scientific inferiors, subscript, fractions and case features. We highly recommend it for use in books, magazines, editorial and publishing as well as logo, branding, and so on.

Known to many eastern artists as the California Poster Letter because it originated in the West, this old 1930s style has reappeared in digital form. Carl Holmes, in his wonderful book on old lettering styles, pays tribute to this uniquely American design. Faintly reminiscent of the lettering of Fred G. Cooper, California Poster Bold is at times wildly exaggerated and boisterous. Letters appear to be inflated and loopy. The design might aptly be described as a kind of rollicking Cooper Black (Oswald Bruce Cooper). An extensive range of alternates and figures has been provided for your convenience. California Poster Bold is now available in the OpenType Std format. Some new characters have been added to this OpenType version as stylistic alternates and historical forms. These advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Sagu Exora is an sans serif display font, and with a style that is very different from the others. Sagu Exora is well-suited for posters, social media, headlines, magazine titles, clothing, large print formats - and wherever you want to be seen. Inspired by the style of design that is currently popular, and this is the answer to all the needs of every idea that you will pour in this modern era. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. Thank You.

Serenus is a new cursive typeface whose main characteristic is the dynamism of its spontaneous and agile “ductus”, with a subtle difference in thickness that gives it elegance and presence. This font comes with a condensed version that can be used for more extensive texts. Both fonts are enriched with OpenType features, Serenus has a total of 612 characters, in OpenType format, such as Stylistics Alternatives, Swashes, Ligatures, stylistic sets. To this, we add a support of central European language to adjust your design. Enabling them makes it possible to create beautiful and elegant typographic designs. Make sure you open up the OpenType panel in Illustrator, Photoshop, and InDesign (or any OpenType compatible application) or the character map to make use of all of those features. 
With virtually endless ways to personalize its use, Serenus helps you to design invitations, greeting cards, logos, business cards, fashion magazines, food, packaging and menus, book covers, websites and whatever your imagination!

The Core Sans ES Family is a rounded version of Core Sans E and a part of the Core Sans Series such as Core Sans N, M, A, G, D. This is a modernized grotesque font family with horizontal terminals, low stroke contrast, enclosed apertures and little line width variation. Its tall x-height makes the text legible and the spaces between individual letter forms are precisely adjusted to create the perfect typesetting. The Core Sans ES Family consists of 9 Weights (Thin, ExtraLight, Light, Regular, Medium, Bold, ExtraBold, Heavy, Black) and Italics for each format. It supports WGL4, which provides a wide range of character sets (CE, Greek, Cyrillic and Eastern European characters). Each font includes support for Superiors and Inferiors, Fractions, Tabular numbers, Arrows, Mathematical operators and Opentype Features such as Proportional Figures, Tabular Figures, Numerators, Denominators, Superscript, Scientific Inferiors, Subscript, Fractions, Case Features and Standard Ligatures. We highly recommend it for use in books, web pages, screen displays, and so on.

Monarcha is a serifed type family, with a strong influence of the baroque style, for extended texts. Its roman versions are slightly skewed, in the sense of reading, and its italics have unusual calligraphic features. Moreover, the contrast between thick and thin strokes is relatively smaller than in conventional serif fonts. These characteristics, coupled with its rounded shapes, give Monarcha a delicious fluidity and texture. Monarcha innovates and brings an exclusive OpenType feature to convert Arabic to Roman numerals up to 3999. It also has several other professional features - small caps, fractions, old style-, lining-, tabular numbers, scientific superior/inferior figures, stylistic sets and more than 40 different ligatures (standard + discretionary). The family consists of 8 styles, 4 weights - Book, Regular, SemiBold and Bold - plus their respective italic versions. The fonts are available in OpenType PS format and have extended character set to support CE, Baltic, Turkish as well as Western European languages.

Proudly present Ayeria is a Multipurpose serif font with a touch of elegant. Comes with alternatives and ligatures, this typeface is perfect for an elegant & luxury logo, book or movie title design, fashion brand, magazine, clothes, lettering, quotes, and so much more. Font Features : Ayeria Lettres, numbers, symbols, and punctuation 28 alternates and ligatures No special software required they may be used even in Canva, any basic program /website app that allows standard fonts That's it, folks! Multilingual Support Language Support: Danish, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Luxembourgish, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Romansh, Rombo, Spanish, Swedish, Swiss-German, Uzbek (Latin). Follow My Shop For Upcoming Updates Including Additional Glyphs And Language Support. And Please Message Me If You Want Your Language Included or If There Are Any Features or Glyph Requests, Feel Free to Send me A Message. Have a Good Day!

I built the Orchid Key font family from the ground up with the idea that there would be several different styles; the Inline Spurs style was the first to be built, which let me then subtract the spurs, inline slices, or both to make the other styles. I've never made a font quite like this before, which shows in the time it took - it's been over 5 months since I started construction! Each style contains the same character set, with 700 total glyphs. Each has the usual basics: letters, numbers, and punctuation; plus over 300 extended Latin characters for language support, and almost 200 alternates for tons of variety! There's a swash alternate for every uppercase letter, at least 6 alternates for every single lowercase letter, and a set of 10 extra swashes and flourishes so you can customize! Whether you're looking for a western or country look, a retro look, or a modern hipster look for your project, check out Orchid Key!

'Meeeeoooow'! Seventies is another of my 'funkadelic' attempts (1) to fill the existing gap of seventyish looking fonts. In my opinion, that decade has a hidden treasure regarding type that remains unexplored: Only very few fonts rescue its 'groovy' essence, its ‘colourful’ qualities. But, don't have a cow man , and keep on truckin! With Seventies, my new foxy mama , your projects will stand out among the rest. Since there’s not much information available about this kind of lettering I had to get ideas from other styles: Nowadays it’s easy to find all kind of books or guides to understand and practice how different styles of calligraphy and lettering should be done. However, for some reason, 60s and 70s letters seemed to ignore/be free of rules... Was this suggesting the birth of postmodernism? I incorporated some ideas of the copperplate style of calligraphy: The ductus of its forms may be compared to the way letters are made in snell/engrosser’s script. Obviously, this is just the idea behind; the delicacy of thins is replaced here with the graceful imprint of really thick thicks with a brushy look and tons of good vibe . Seventies will work awesome in posters, brands, magazines, book-covers of any kind, due to its modern look adapted to our century. Well, catch you on the flip~side ! STYLES To make you more psyched , Seventies is a layered font! See examples in the posters using Seventies Shade, Seventies Shine and Seventies Printed. NOTES (1) My first one was with Beatle in 2014.

Beautiful font to use in Book covers and Posters.

Font designed for lettering dialogue baloons in comic books.

Beautiful font to use in Book covers and Posters.

Beautiful font to use in Book covers and Posters.

Font designed for lettering dialogue baloons in comic books.

A rough childish stroked font - ideal for children's books.

The historical source to Bad Situation comes from "EXAMPLES OF MODERN ALPHABETS, PLAIN and ORNAMENTAL; including German, Old English, Saxon, Italic, Perspective, Greek, Hebrew, Court Hand, Engrossing, Tuscan, Riband, Gothic, Rustic, and Arabesque, etc." Collected and engraved by F. Delamotte, and first published in 1864. The original alphabet was called "Example Alphabet" (plate 48), by Delamotte.

Rhapsody is clearly showing Unger's love with Blackletters and Gothics. Other than many of the existing Blackletters, Rhapsody is really easy to read. The calligraphic forms of the upper case in connexion with its lower case appear very special, very unique. Rhapsody, having its origins in the 50ies, was redesigned, completed and expanded by Unger for the URW++ FontForum.

Is a blackletter typeface font that is inspired by gothic and horror style because it's shape is very unique and is perfect for any project that you will use with this theme. Features : Symbol Number Multilingual support Uppercase & Lowercase Support in Mac and Windows OS Support in design application (photoshop, illustrator, and more) I really hope you enjoy it.

“News Gothic” has been a reliable workhorse of a font since it was created by Morris Fuller Benton and first offered for sale in 1908 by American Type Founders. A clean, legible design used for text copy, it can also double as a light headline face. This reinterpretation (named Columnist JNL) is available in both regular and oblique versions.

Samosata NF is based on Lucian Bernhard’s eponymous Gothic, but it employs all of the alternate characters seldom seen today. The result is an elegant, classical typeface with subtle Art Deco shadings. Available in two weights, all versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.

Startup is a nine style type famaly. It combines the aesthetics of gothic sans and Neo-grotesques. Created specifically for the creation of startup identity. When you need something that doesn't scream, but has personality. This type family can be used in the design of the logo, as well as apply it to headlines and secondary texts.

Coen Hofmann has rediscovered Blackletter font design and enriches URW’s FontForum with two new and very beautiful fonts: Caxtonian Black and Holland Gothic. Caxtonian Black is a remarkable classical Fraktur inspriced inspired from the fonts used by the famous first English printer William Caxton. Coen Hofmann digitally re-mastered and completed the font for usage with modern technology.

The font is done with a minimalist touch of gothic and blackletter, inspired by several music and bands that I was currently enjoying and often listened to throughout the day, where the music depicts a little visually in the form of font characters like this Mordova font, feels loud, vibrant , dark but simple and easy to read.

Inked Bones is a hand painted blackletter typeface, created by Måns Grebäck during 2019. It works perfectly in Medieval contexts as well as in modern Gothic style typesetting. Use the typeface for a tattoo graphic or for your Middle Age project. The font supports all Latin-based European languages, contains numbers and all symbols you'll ever need.

HU Mymyoh KR is contains KOREAN words and Latin alphabets. HU Mymyoh KR adds a gothic feel to the Gulim-based typeface. The grapheme 'ㅎ' and 'ㅊ' are shaped into an acorn shape, and the shape of the grapheme is made in a large trapezoidal shape, so it is a typeface that feels both individuality and readability.

Dragons, pirates, magic, and all that is gothic was the inspiration for this design. Blackstone was one of ten winners in The 1988 Chartpak Typeface Design Competition and is now available in two styles with additional characters, alternates and dingbats. Several alternate caps can be found using alt keystrokes, so try using different combinations of all caps.

The new classic Arabic typeface “Bassun” is brought to you by our expert designers. The letters have a beautiful aspect thanks to using a digital flat pen and a gothic font approach. This typeface can be used in a wide range of Middle Eastern-themed projects, including advertising, packaging, posters, invitations, and any other graphic design.

Schoonheid is based on the thick and thin Gothic typeface that was popular in the US during the first half of the 20th century. Schoonheid Contextual Capitals has more than 100 ligatures, alternatives, and special characters consisting of uppercase letters. Implementing alternative Contextual features makes it easier for all people to use. Hope you enjoy. Intuisi Creative

Dark Blades is an authentic gothic vintage font family of 4 fonts created for headers and text. Multilingual support (Latin Extended). Designed for: - Vintage branding (Clothes, Alcohol, Bikes, Games) - Horror - Music branding - Myth: Vampires, Zombie, Halloween, Werevolves, Magic, Fantasy - Medieval style Well use in vintage labels, headers & titles, Posters, Street Signs and other Outdoor, Package Design.

A 1905 poster for the Austrian National Highway by artist Gustav Jahn inspired the letterforms for this typeface. In the spirit of comity, Barnhart Brothers & Spindler's Publicity Gothic Initial Caps inspired the uppercase treatment. Both versions of this font contain the Unicode 1252 (Latin) and Unicode 1250 (Central European) character sets, with localization for Romanian and Moldovan.

Johann Carl Ludwig Prillwitz, the German punch cutter and type founder, cut the first classic Didot letters even earlier than Walbaum. The earliest proof of so-called Prillwitz letters is dated 12 April 1790. Inspired by the big discoveries of archaeology and through the translations of classical authors, the bourgeoisie was enthused about the Greek and Roman ideal of aesthetics. The enthusiasm for the Greek and Roman experienced a revival and was also shared by Goethe and contemporaries. »Seeking the country of Greece with one’s soul«. All Literates who are considered nowadays as German Classics of that time kept coming back to the Greek topics, thinking of Schiller and Wieland. The works of Wieland were published in Leipzig by Göschen. Göschen used typefaces which had been produced by until then unknown punch cutter. This punch cutter from Jena created with these typefaces master works of classicist German typography. They can stand without any exaggeration on the same level as that of Didot and Bodoni. This unknown gentleman was known as Johann Carl Ludwig Prillwitz. Prillwitz published his typefaces on 12th April 1790 for the first time. This date is significant because this happened ten years before Walbaum. Prillwitz was an owner of a very successful foundry. When the last of his 7 children died shortly before reaching adulthood his hope of his works was destroyed, Prillwitz lost his will to live. He died six months later. His wife followed him shortly after. The typeface Prillwitz as a digital font was created in three optical styles (Normal, Book and Display). The typeface Prillwitz Press was created especially for a printing in small sizes for newspapers. »Prillwitz Press« combines aesthetic and functional attributes which make written text highly readable. It was originally designed for a newspaper with medium contrast to withstand harsh printing conditions. Its structure is quite narrow which makes this typeface ideal for body text and headlines where space is at premium. For the Normal – even more for the Book – a soft and reader-friendly outline was created through a so-called »Schmitz« and optimized in numerous test prints. The arris character and the common maximal stroke width contrast of the known classicist typefaces (Didot/Bodoni) were edited by the study of the original prints. This was also done in order to reach a very good readability in small type sizes. This typeface is perfectly suited to scientific and belletristic works. Accordingly it has three styles: Regular, Bold and Italic as Highlighting (1). The typeface Prillwitz is a complete new interpretation and continuing development of the conservated originals from 1790. They have been kept in the German Library in Leipzig. It was always given the priority to keep the strong roughness and at the same time optimizing the readability of this striking font. The type family has all important characters for an efficient and typographic high quality work. ----------- (1) Accentuation of particular words or word orders (e.g. proper names, terms etc.). Typographic means for Highlighting could be Italic, SmallCaps or semi-bold.

Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.