Hotel rooms in Kolkata don't top the list of 'luxurious habitations'. They are dingy, fly-ridden, dirty and noisy. But if you look really hard, you will find traces of long gone grandeur. This font is all of the above and more: it is sloppy and messy, it spikes and sags, but it does give your designs that extra oomph you are looking for.

When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn't run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S -- in any other case it would have seemed unbalanced, but in the context of this logo, it worked perfectly.” All the letters in the original all-caps Stetson Shoe logo were rendered with condensed proportions except the O, which was a perfect circle. While the prominent O added visual interest to the logo, Taylor knew that such a character would limit his typeface to display applications. For versatility's sake, he drew his O for ITC Stepp with the same proportions as the rest of the alphabet. Taylor also gave the logotype's inverted S a more traditional design, but kept the original as an alternate character in the OpenType font. Taylor's toughest challenge during the design process was creating a lowercase. “A good type design tells you what it wants to be,” he says, “and after a little while the Stepp caps began to tell me what the lowercase should look like.” Taylor's lowercase is slightly more conventional than the caps. The jaunty g" and almost upside-down "s" add subtle charm, while the capital letters provide the broader gestures of Stepp's personality. Together, they create a versatile and distinctive typeface design. One of Hal Taylor's first jobs was as a photo-lettering typographer in Philadelphia, setting headlines and creating custom lettering. This was followed by a stint doing finished lettering for John Langdon, whose ambigrams appear in Dan Brown's best-selling novel, Angels & Demons. Today, Taylor works as a graphic designer in the publishing industry, but he still finds time to create an occasional hand-lettered book jacket, and draw handsome typeface designs. ITC Stepp is available in four weights, ranging from Light to Ultra Bold. All four weights have companion italics, and the lightest three weights also offer a suite of small caps."

An excellent choice for Logo design, Headlines, Titles, All caps text, etc. Feedback: https://forms.gle/iY8Zswmsg689m95M8

Even stroke widths with geometrical symmetric structure will make it into a great signage and logo.

DIXIE is a font inspired by handwritting. Perfect for displaying Headlines, poster, logos, flyer, and other.

Dark Fox is a cute, high-contrast versatile font, good for logos and all display needs.

Introducing Salma Pro, a modern and sleek sans-serif font that boasts a new design and a strong character. As the successor of the previous version (Salma Alfasans), Salma Pro is an extended version that offers an abundance of features, good legibility, and a wide range of styles, making it perfect for any project. Crafted with great passion and conscientiousness, Salma Pro's unique design is a work of art. You will see beautiful details in every letter, making it perfect for branding, logos, and other design projects. Whether you're using it for headlines or body text, Salma Pro's good legibility ensures that it looks great at any size. Why you need Salma Pro in your font collection: Versatility: With 1400+ glyphs and three different widths to choose from, Salma Pro offers a wide range of styles and features, making it the perfect choice for any project. Reliability: This font is designed specifically for professional designers and offers superior functionality and quality. You can trust Salma Pro to deliver consistent and high-quality results. Unique Design: Salma Pro has a unique and authentic design that will make your work stand out. It's perfect for branding, logos, and other design projects. Good legibility: The font is designed to be highly legible, both at large and small sizes, making it a great choice for both headlines and body text. Language support: Salma Pro supports Latin Extended, Cyrillic, and Greek languages, making it a great choice for projects with a global audience. Multipurpose: It can be used for various purposes such as branding project, logo or logotype, promotion, e-pub, website, mobile app, and many more. Time-saving: With its abundance of features and styles, Salma Pro will save you time and make your job easier. Compatibility: Salma Pro is very compatible when used as a logo and branding projects. Because it has beautiful and authentic details. Passion and conscientiousness: Salma Pro is created with great passion and conscientiousness, giving you the best design result. In conclusion, Salma Pro is a must-have font for professional designers. Its versatility, reliability, unique design, and wide range of features make it an essential tool for any designer. Don't wait any longer, get your hands on Salma Pro now and elevate your design work. Upgrade your font collection today and experience the versatility and power of Salma Pro. Features: Small capitals Tabular and proportional lining figures Tabular and proportional oldstyle figures Scientific inferior and superior characters Numerator, denominator, and fraction characters Circled and squared numbers Standard and discretionary ligatures Arrows, triangles, squares, and circles symbols 16 stylistic sets Contextual alternates Slashed zero And many more advanced typography features. Language Support: Salma Pro supports Latin Extended (including Vietnamese), Cyrillic, and Greek. Suggested Uses: Salma Pro is ideal for branding projects, logos and logotypes, promotions, e-books, websites, mobile applications, and more. This versatile font can be used in a wide range of projects to elevate your designs and make your work stand out. ------ Alifinart Studio alifinart@gmail.com alifinart.com Instagram | Behance

Inspired by Halloween theme. The authentic fontto give you fun and playful feel but scary vibes too. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, packaging, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual PUA encoded

Lookin for unique logo font? we present to you Nesora, a bold handwritten font that was comes with alternates font and multilingual glyphs to easily use this uniwue logotype font Nesora is very suitable like as logo, tagline, adventure project, posters, book cover & etc.To use alternate this font just change the regular font to alternate font.

Introducing, Mictorn - A display blackletter typeface in 2 style regular & stamp. It comes with ornament bonus. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as Logo, Clothing, Fashion, Headline, or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded

Rail Route Stencil JNL is based on a hand-cut paper stencil depicting a logo for the Baltimore and Ohio (B&O) Railroad. The lettering is from the motto encircling an image of the Capitol dome: "Linking 13 Great States with the Nation". This motto was not present on some other versions of the B&O logo.

Melion is a typeface that comes with a family and ligatures, this font is very easy to apply and works very well for short letters or logo-based fonts, highly recommended for use with large print, or headlines for magazines, and products logo. Melion is very beautiful and good for working on a design that looks minimalist and elegant

Something New has been designed with logo designers and typographers firmly in mind. This feature-packed display font is a perfect addition to your design arsenal, ready for your next logotype, heavy heading or beer label. "A stylish mix of serif and blackletter" Great for; logos, branding materials, business cards, gift cards, t-shirt, print, posters, quotes, etc.

Thrive Woods is a organic serif with stylish looks. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose . Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded

Orient is a elegant and feminine sans serif with a touch of modern look and feel. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose.

Richardson Script is a signature script with textured brush that contain stylistic alternate, underline, and a bunch of ligatures to create your own customized signature or logo design. Richardson is a signature font that you can use to make a logo for branding, beautiful fashion design, suitable for wedding invitations or handwritten quote. Also already PUA Encoded!

Nebulon is a newdisplay font with classic letterform. You can playaround to fit the form using alternate & ligatures. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded

Pumpkin’s Brush Pumpkin’s Brush Family Font inspiration from Halloween character, scream, wets, dirty and raw. Absolutly modern glyph and great to playing typography, or your logos , signature , signage your shop, Logos, catalog , all about of fashions and arts. Its very easy to use Unique glyphs - Multilingual Characters Support - UPPERCASE - Lowercase - Numeric - Symbol - Punctuation Character Inumocca type Studio

Hi, Friend! How often do people create their own logo? I think creative people, often do it. The question remains about originality and uniqueness... When I created this font, I thought about creating company and personal brand logos. You can use it to add a little bit of originality to your creation. Good luck and love to you!

Delighter Script is simply perfect blended fonts with 3 style. Including 10 font and extras. Delighter is inspired from many lettering, poster, quotes, logos and brands. It's perfect for advertising, magazines, editorial, poster, branding, logo type, header, titles, packaging, display etc. A good combination for helping your design, just mix and match and you'll be very authentic.

Hello Everyone, introduce our new product Peter Marker It Is Simple Marker Font with a natural feel. This handmade font will make your design has a beautiful natural touch for each details. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes. Peter Marker is Inspired by Food Logo style and combination.

Tyrium is the font pack. The Normal font combines with the alternate character font to make each word unique. Then add the Splatters font as your tagline and — the ideal logo! What's included: - .TTF and .OTF files - Opentype features. - Splatters combines perfectly with Tyrium to create cool typography or logo design. - A range of multilingual support.

That tie you wore in the 1990'ies...the one from the 1980'ies...perhaps even the one from the 1970'ies...could look obnoxious today - or maybe ... it's super fashionable these days! :) This Obnoxious Tie is a mix of upper- and lowercase ... well, that goes for the "lowercase" - the uppercase is uppercase, just as usual!

Blank Moment is a quotable handwritten sans. You can use this font for any project. This font will make your project more natural and humanist. Blank Moment is a nice and never goes wrong choice for your instagram post! This font also contains unique lowercase that will make your project less ordinary. This font also support multilingual.

If you're looking for the perfect font to make your logo stand out, then look no further than Brandan font. This modern and cool font is sure to give your logo, text, or any other design element a unique and eye-catching look. Whether you're looking for a font for a logo, lettering, website, or something else entirely, Brandan font has got you covered. Plus, it looks great on both light and dark backgrounds, so you know your design is going to look nice no matter where it's seen. Check out Brandan font today and give your design a professional edge!

William Costinavel. i hope this font is perfect for creating signature logos and watermarks for photography studio or wedding invitation, Label, Logo, Magazine best for initial or branding logo signature. William Costinavel a full set of beautiful hand letters, numerals, a large range of punctuation and ligatures. Giving realistic hand-lettered style. What do you get, darling? In order to use the beautiful font, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn't have the Glyphs panel, you can install additional swashes font files

Rock and Cola's design is clearly inspired by the sinuous shapes of the world's most famous drink's logo. It however does not pretend to copy it faithfully or to serve as a platform to generate the logo itself. Rock and Cola is a very elegant Script font with great weight and contrast. Its OpenType features include ligatures, swashes, alternative characters, ornaments and accents in order to support many foreign languages. It has huge possibilities for application in logos, titles and short texts by generating in them great impact and recalling. Use Rock and Cola in your projects and enjoy it!

Brigends Expanded is a bold sans serif font which looks great to be modern and strong impression to your design. This font is also suitable to be applied especially in logo, branding, promotions, posters, book covers, magazine layouts, social media, headlines, titling, movie title, logo brand, logo company, layout website and other design. What’s Included : All Caps Numbers & Symbols Works on PC / Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word PUA Encoded Characters, Fully accessible without additional design software Multilingual support Thank you for your purchase! Hope you enjoy with our font!

Magehand an excellent font for modern hand lettering logo or headline/display designs. Suitable for any design needs : logo, branding, modern advertising design, logos, poster quote, book / cover Title, editorial design, card, custom mug, pillow, t-shirts, and any hand-lettered needs. WHAT YOU GET - Magehand (.ttf + .otf) comes with upper and lowercase Standard Characters, Punctuation, Numerals. And other Glyphs variation of the OpenType features such as Standard Ligature, Discretionary Ligatures, Stylistic Alternate and Stylistic Set (ss01 - ss18). - PUA Encode Characters, fully accessible without additional design software. - Includes a range of multilingual characters. Typia Nesia Std

So I made five rather odd characters for a logo for a friend… Then I thought I'd fill a couple of spare hours expanding it to a single alphabet… And some considerable time later I ended up with a whole font with full punctuation, a bunch of alternates, pretty broad international support and some OpenType features to keep things varied… There are elements of Art Deco, Art Nouveau, Lego, circuit boards and Ceefax, Memphis lamps and lab clamps, hieroglyphs, googly eyes and who knows what else… Intricate, insane, highly irregular, but somehow it hangs together… Throw down a few letters nice and big when the fancy takes you…

It is a font that combines futurism and elegance. It is specially designed for logo font creation.

Aqueo™ is a versatile display font family inspired by the cylindrical wireframe of a water glass. The one-sided round corner details added a contemporary feel to this unique typeface. It comes in 6 weights and 12 styles. To ensure the accuracy of the letterforms, we painstakingly drew a master set for each weight. And with over 1,350 glyphs each, Aqueo™ fonts support most Latin-based languages and feature an extensive set of stylistic alternates; The standard uppercase set takes more traditional forms, while the alternate uppercase set sports unorthodox lowercase forms. The standards exude confidence and dependability yet are friendly and approachable, and the alternates elicit more fun, quirky and whimsical. The More Opentype Features, the More Zing for Your Design Projects. Aqueo™ Display Sans Serif comes loaded with Opentype features such as case-sensitive marks, punctuations and mathematic symbols. It also has an extensive set of discretionary ligatures, stylistic alternates, and over 80 essential UX/UI icons, each in three design options. These various Opentype features help improve your user experience, streamline your workflow, and unlock a broader range of typography details you can choose for your design. If you’re looking for a unique contemporary typeface, try Aqueo™ on your packaging design, logo design, infographic, print design, store signages, and UX/UI projects today! To find out more about Aqueo™ Opentype features and type specimens, please visit https://r9typedesign.com/aqueo-font-features-specimen

High-contrast? High impact? Have Courage? Eye-catching and (extra, extra) bold, Courage balances ultra-high stroke weight, delicate details, and unique letterforms with a self-indulgent passion that will make you feel a little guilty using it. Honestly, use it large and don’t try to force it into a small space, because these fearless letterforms need room to move. Flavored with both upright and italic styles, each font includes an indulgent level of alternates, swashes and titling options, visual elements and more. A backstory with a different name Years ago, I was commissioned to take my Lust typeface and produce something unique to use for large format graphics for an event…cool. It needed to be hyper-contrast with a lot of over-the-top details. With a tight turnaround, I looked for primers within my development catalogue to help me, and settled on some early work on a typeface I had drawn called Hedonist. I used those sketches and its conventions to retrofit and build out Lust Hedonist (only to see the project go bust on the client’s end). I intended to go back shortly after the Lust Hedonist release to finalize a retail version of the OG Hedonist, but I never could settle on the look of the 'g' or the numerals, got distracted with other projects, and never picked it back up… until last year. After randomly doodling a fat, flat ‘g’ with an extremely tilted counter axis, I knew immediately how it could be used and that (re)set things in motion. Only problem was, in the process of refining the letterforms I began truly dissecting the pieces, rediscovering all of the recklessness within Hedonist, and decided on fundamentally rewriting the approach to the typeface… literally flaying it to the bone. I’m much, much happier with this finished typeface now, but the name no longer fit the moniker given to the first, adolescent approach—there’s far more audacity and cleverness in these letterforms, tenacious in their resolution now. As a result, the name Courage fit the mettle of this typeface so much more, so I kept it.

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."