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  1. The Artmars Script by Rastype Studio, $12.00
    The Artmars Script is inspired by a retro style in combination with hand lettering style. The Artmars Script came with OpenType features such stylistic alternates, stylistic sets & ligatures good for logotype, posters, badges, book covers, tshirt designs, handwritten quotes, product packaging, header, poster, merchandise, social media & greeting cards. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw How to access all alternative characters using Adobe Illustrator: https://www.youtube.com/watch?v=XzwjMkbB-wQ The Artmars Script is coded with PUA Unicode, which allows full access to all the extra characters without having special designing software. Mac users can use Font Book, and Windows users can use Character Map to view and copy any of the extra characters to paste into your favourite text editor/app. Thanks so much for looking and please let me know if you have any questions!
  2. Linotype Mega by Linotype, $29.00
    Linotype Mega is part of the Take Type Library, chosen from the entries of the Linotype-sponsored International Digital Type Design Contests of 1994 and 1997. The fun schrift of German designer Till F. Teenck is available in three weights whose names are word plays in themselves. Mega in (which we hope the font will be) contains relatively light, somewhat irregularly-drawn characters which look as though they were printed by hand and the characters are set rather far apart from each other. This weight is good for short and middle length texts in point sizes of 10 and larger. Mega normal is anything but. The characters are the outline forms of Mega in and their larger width reduces the distance between them. This weight is generally a headline font. Mega out is a very heavy weight and is the filled-in version of Mega normal. The characters flow into each other and look almost like silhouettes. The reduced legibility makes this font suitable exclusively for headlines in larger point sizes.
  3. Little Boxes by Resistenza, $39.00
    A new happy handwritten sans serif font has arrived! Little Boxes has been designed with felt pen on smooth paper to create the illusion of human craft and then digitalized. Three different fonts Regular, slanted and dance. Optimized shapes to obtain the best readability without loosing the analogical feeling of the original designing tool, makes this font perfect both for printing and digital environments and it allows the use of the font on any project with different media supports. This fresh font family is ready for text, but check your opentype features window while using the font and discover a beautiful set of alternate letters. Create catchy words and add more fun to any layout, which makes it a perfect match for titles and display too. A friendly typeface to give a whimsical touch to your projects. We highly recommend using Little Boxes for App, web, ePub, digital Ads, Video games, and a great fitting for printing; headlines, posters, DIY hand-lettered artwork, books, holiday cards, invitations, T-shirts, labels, packaging, artisanal goods, etc.
  4. Frambuesa by Sudtipos, $39.00
    Organic versus geometric are two different universes that converges on nature systems and has its reflection on this new sans serif typeface. Frambuesa is a half humanist-half geometric sans that merges decorative curves with straight lines looking for a balance. The result: a solid but somewhat romantic, nostalgic type program that go ahead harmoniously, dancing to the rhythm of a naturally imperfect melody. Frambuesa can’t hide its family genetics. Structure and proportions come from Elisetta, her older sister they so both have a really good text performance. Regular variables and italics feel comfortable in a lot of contexts and are useful for little words or big title compositions. All seven weights are carefully adjusted to achieve soft transitions between one and the other resulting in high readability levels on program combinations and complex uses. This new font family name is a tribute to Lucia’s childhood, a very happy one. Frambuesa honors this sweet intense red fruit that her grandpa’s Coco gave to his grandchildren every Sunday in the summer.
  5. Maudhia by BBA Key, $12.00
    Hello, all. I Want To Introduce New Fonts Maudhia Script Maudhia Script New fresh & modern style with handmade calligraphy, decorative characters and dancing lineage! So wonderful are invitations like greeting cards, branding material, business cards, quotes, posters, and more !! Maudhia Script The comes with 331 glyphs. Alternate characters are divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternate, Contextual Alternate. Open Type features are accessible by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X versions, and Microsoft Word. And this font has code PUA unicode (font with special code). So that all alternative characters can be easily accessed by craftsmen or designers. Maudhia Script Uppercase & lowercase International signature & symbol Punctuation Support & PUA number Unicode Style Style Alternative Style Style Range 1-6 Contextual Character Variations. If you do not have programs that support OpenType features like Adobe Illustrator and CorelDraw X Versions, you can access all alternative flying machines using Font Book (Mac) or Character Map (Windows). Thanks and good luck :-) Thank you for buying!
  6. Kentya by Twinletter, $14.00
    Introducing our newest Font, Kentya the name This font is made with elegant calligraphy nuances and there are so many kinds you can combine various kinds of font choices to get the beautiful writing you want, this font is also good for writing your name and trademarks and logos and words, sentences that beautiful of course with the right typography harmony. This font also offers the beauty of abstract typography harmony for a wide variety of design projects, including natural handwriting in digital form for designs, quote designs, for social media business designs, advertisements, trademarks, promotional banners, posts, posters, signatures, and all. the design requires handwriting or whatever design you want. This font is equipped with uppercase, lowercase, numbers, punctuation marks, swhases and several variations on each character including multi-language. ================================================== This font is best suited for open type friendly applications. How to get alternative glyphs from open type fonts: http://adobe.ly/1m1fn4Y PUA Character Code - Fully accessible without additional design software. do not hesitate anymore start using this font. and Feel free to send any message you want to convey.
  7. Sassoon Handwriting Starter by Sassoon-Williams, $45.99
    Sassoon fonts package for handwriting starters The three upright "infant" fonts developed to meet the demand for letters to produce pupil material for handwriting as well as for reading. Letters have extended ascenders and descenders ideal on screen and print. They facilitate word recognition. The exit strokes link words together visually, also crucially, they space the letters for improved legibility. The "joined" font puts the skills gained into practice producing joined-up handwriting. Together these typefaces provide a valuable resource for Teachers to create consistent material across the curriculum. Sassoon Infant Tracker B font: This font with its direction arrows helps pupils to start in the correct place. Motor movements can be refined by keeping inside the line. When starting and direction is no problem, the arrow font can be dropped and the Dotted font used. Sassoon Infant Dotted B font: Writing over the dots of this font refines motor skills. The aim here is to give confidence by reinforcing starting points, exits and to now encourage fluidity. Sassoon Infant font: With some words in this font and a baseline beneath to copy onto, pupils can use their learned starting points and exit strokes to write freely along the baseline - still unjoined. Once learned, this leads to spontaneous joins along the baseline leading logically to a joined-up hand. Sassoon Joined font: Having learned to write letters with correct starts and exits, this is when the joined font for teaching handwriting can be used. With some words in this font and a baseline beneath to copy onto, pupils can use their learned starting points and simply extend their exit strokes to make joined-up writing. The default joins the font provides are recommended, however there are alternative letterforms that are so important for some Teachers which can be accessed. Create ‘pen lifts’ anytime too! NOTE: Fonts display unjoined by default on this website and are delivered that way - joining is controlled by your text editing application such as Word or TextEdit, read more for instructions… Free to download PDF resources: Stylistic Sets and how to access the alternative letters feature in these OpenType fonts. Using the separate letter fonts Using the joined font Teachers copybooks using these fonts: How to teach pre-cursive Copybook How to teach cursive handwriting Copybook
  8. I'm sorry, but it seems there might be a bit of confusion regarding the existence of a font named "Wooden Log" by Tokokoo. As of my last update, I don't have information on a font by that specific na...
  9. EDB Indians - Unknown license
  10. Galix Mono by Eclectotype, $25.00
    This monospaced version of Galix was commissioned in 2037 by the space exploration company Earth2, as part of a major overhaul of their branding, which had used, since 2021, a generic sans serif (much like every other company). Many specialists in both design and space exploration suggested that this very rebrand started a chain of events that concluded with the invention of time travel in 2041. Contrary to the perceived notion put forward in popular Science Fiction, time travel is only (as of now) possible in the digital realm. It was considered fitting that included among the first files sent back in time should be the Galix Mono typeface, which was remade in OTF format to ensure that it would work with the technology available in 2019. Earth2, for all their insight, did not foresee that the release of the typeface in September of 2019, would lessen the impact of their rebrand. What kind idiots would rebrand a forward looking company with a font that was, by then, almost 18 years old? The subsequent lacklustre response to the redesign didn’t inspire the tidal wave of R&D funding Earth2 had anticipated, and the company went into administration in the summer of 2039, having never invented the time travel which made the release of Galix Mono in 2019 possible. Experts believe that the files sent back in time, although their very sending made it impossible for them to be sent, remained as “time relics” of the future that might have been.
  11. Picuxuxo by Intellecta Design, $16.90
    Picuxuxo is a slab fun font, good to kid's story tale books.
  12. Morning Coffee by Sebastian Cabaj, $19.00
    Hand-drawn typeface, inspired by sunny mornings with cup of good coffee.
  13. Tied To A Stick by PizzaDude.dk, $20.00
    A serif font with shadow - done with a steady, but yet shaky hand. Make some catchy headlines with Tied To A Stick. Throw in some different colors for the stroke, the letters and the shadow and make it really look like something homemade! I would use this font for for my next handmade craft project - and I advice you to do the same! :) Comes with ligatures which substitutes double letters!
  14. Bodoni Classic Swing by Wiescher Design, $55.00
    Bodoni Classic Swing is another of my decorative additions to Bodoni’s family of typefaces. Bodoni did not design decorative versions. His quest was for purity in book design. He was purely as a printer who had to cut his own fonts because there simply weren't any foundries in those days. I think if Giambattista were alive today he would design many decorative typefaces. Yours molto classico, Gert Wiescher
  15. Nadia by Type Innovations, $39.00
    Nadia is an original design by Alex Kaczun. It is a modern stencil interpretation of Granjon Oldstyle, highlighted by large elongated serifs, generous proportions and a large x-height. It is an elegant display for headlines as well as text. Named after his daughter, Nadia has a distinctively vibrant and baroque quality which some would even call sensuous. It’s a truly unique stencil treatment characterized by crisp, clean, rounded shapes.
  16. Devendra by Wooden Type Fonts, $20.00
    A very distinctive style of font, in a kind of art deco style form the '30s. This font is unique in that there are no open, negative spaces in glyphs such as upper and lower case o, or p, or others which would usually have them. Instead the glyphs are solid. The only letters or glyphs which have triangular sides are A and V, X, and Y. This is unusual.
  17. Ledbury by Greater Albion Typefounders, $19.00
    Ledbury is a calligraphic display face, inspired by hand lettered specimens and combining Roman and Blackletter elements. It is designed with an extensive range of ligatures and stylistic alternate forms to preserve that hand written look. Use Ledbury for posters and banners, whether you need an Elizabethan touch or a hint of the Victorian Gothic Revival. A typeface Mr Augustus Welby Northmore Pugin would be proud to employ!
  18. Aschere by Nurrontype, $15.00
    Aschere is not just yet another retro font. It was designed carefully to give harmony ambient when you use it in your project. You can play with plenty ligature option. Or use unique stylistic to make your project stand out. Nevertheless you can find some prebuilt ornament, it would help to create instant logo or quotes. Be it as body text, or header/title, Aschere is the right choice.
  19. MFC Westport Monogram by Monogram Fonts Co., $19.95
    The inspiration for MFC Westport Monogram was a heavily soiled vintage lettering & penmanship book which only listed this alphabet specimen as "Banker Tilted". The look and feel of this typestyle is reminiscent of old checks and cartography lettering styles, lending itself a wonderful sense of antiquity for any monogram or headline typeset with it. Download and view the MFC Westport Monogram Guidebook if you would like to learn a little more.
  20. Marcinelle by Fando Fonts, $4.00
    The origin of this family is the classic French-Belgian comics. The screams and onomatopoeia of these comics have so much personality that I needed to create a typeface family that would allow the designer to really replicate them. But this family has many more applications: packaging, logos, posters, signage, packaging, branding, etc. With its wide variety of glyphs you can make your sound effects, logos, etc. in most Latin languages.
  21. Bodoni Classic Swashes by Wiescher Design, $39.50
    Bodoni Classic Swashes is my personal addition to Bodoni’s family of typefaces. Bodoni did not design a decorative version. His quest was for purity in book design. Even though in his days it was not called design; he thought of himself purely as a printer. But I think, especially after visiting the Bodoni museum in Parma, if Giambattista were alive today he would design a decorative typeface. Yours classico, Gert Wiescher
  22. Chew On This by Kitchen Table Type Foundry, $16.00
    Back in 2013 I released an all caps font called Rum Doodle. Rum Doodle is a really nice, really weird font with angular glyphs and a unique look. I decided that it would be nice to tweak this font a bit and design a lower case for it. The result is Chew On This. I chose that name for no apparent reason - so don’t make a fuss about it…
  23. Melody Symphony by XdCreative, $29.00
    Say hello to "Melody Symphony" the latest family from @faldykudo. the "Melody" is a feminine and modern serif that has a slim construction and anatomy combined with a "Symphony" hand-drawn modern calligraphy it is perfect for your various design needs. "Melody Symphony" would look great for logos & branding, invitations, stationery, wedding designs, social media, advertisements, printed quotes, product packaging, labels, photography, watermarks, special events, or even magazine layouts. Thank You
  24. Sign Department JNL by Jeff Levine, $29.00
    For decades - until the advent of affordable computer-generated signage - die-cut display letters were used for many applications. Stores, theaters, schools, charities and religious organizations would have their local sign shop design attractive posters and show cards utilizing these sturdy cardboard letters and numbers, giving a three-dimensional effect to the message. Sign Department JNL recreates one of the many styles of letters available at the time.
  25. Gronau by Zetafonts, $35.00
    Andrea Tartarelli discovered the letterforms that would inspire his Gronau family in a 1912 specimen that showcased the typeface Fette Reichs-Deutsch, designed by Wilhelm Gronau in 1902. Fette Reichs Deutsch has been digitised by Tartarelli as Gronau Fette. With Gronau Neue, Tartarelli tried to find a contemporary, gestural interpretation of blackletter shapes, adding a slightly calligraphic look and feel to the original hasty lines and energetic construction.
  26. Scrapt Script by Brainware Graphic, $12.00
    ScraptScript is a classic casual script typeface inspired by signpainter and autotechno typography, developed with a little bit bold and contrast on horizontal stroke. Comes with a lot of opentype features, ScraptScript also supports multilingual covering Latin based language (Latin Extended-A & Latin Extended Additional), including Celtic, Sami, Maltese, Turkish, England, USA, Germany, France, Italy, Poland & etc. ScraptScript would be nice on logo design, posters, etc. with any design characteristic.
  27. Zoom by MDS, $9.00
    This font is fast. Carving apexes, drafting competitors, and breaking away for the finish line. This is a sleek and extended font family designed for top speed while squeezing into tight places. Zoom is intended for display and would be right at home, nested gently on a carbon fiber bike frame, forged as the nameplate on the back of a vehicle, or printed stoutly on any number of sporting products.
  28. MFC Carnivale Monogram by Monogram Fonts Co., $69.00
    The inspiration source for Carnivale Monogram is an elegantly sexy antique of typographic history. Known as Romantiques No. 3 or Ornate No. 2, this fantastic typefaces has been digitally revived and expanded for monogram designs. While this typestyle was never originally intended for monograms, its ornate nature lends itself so wonderfully to the craft. Download and view the MFC Carnivale Monogram Guidebook if you would like to learn a little more.
  29. VU Rock N Roll by VisualizeUnited Fonts, $65.00
    VU Rock nRoll is a block display typeface, that comes in English and Greek characters, numerals and a very basic set of marks. It was inspired by graffiti and custom made wooden type. Having a rough look, it feels appropriate for short messaging and titles since its design is dynamic. Posters, labels and tees would host beautiful designs, that can stand out! Choose your text and rock n roll!
  30. HT Espresso by Dharma Type, $19.99
    The biggest feature of HT Espresso is a mixture of straight line and curve.It is like a cup of espresso with a bite-sized piece of chocolate. You can connect all the letters with thin line and It would attract notice. Holiday Type Project offers retro hand drawing scripts. Inspired by retro script on shopfront lettering, wall paint advertisements in Italy around 1950s. Check out the script fonts from Holiday Type!
  31. Brignell Slab by IB TYPE Inc., $40.00
    BRIGNELL SLAB is an eight font family designed by Ian Brignell. Curvaceous and dynamic, this unique slab exudes honesty and personality. A slab serif characterized by a soft treatment where normally you would see vertical serifs. This feature allows for a smoother, less toothy, reading effect. Brignell Slab was born in 2008 and was inspired by the logo and custom font Ian designed for Naturalizer. Extended Latin set.
  32. Andasia by Din Studio, $20.00
    Andasia Script beautiful calligraphy with natural and handwritten style. It brings a beautiful and modern typeface that best used for weddings, branding, logotype, and quotes. Features: Beautiful Ligatures PUA Encoded Multilingual Support Numerals and Punctuation Swash (a-z) Note: Every swash and ligatures already included in Andasia Script (ttf, otf, woff) I hope your project design would be more beautiful with this Andasia Script. Happy Design :) Thank You!
  33. Zekton by Typodermic, $11.95
    Welcome to the world of Zekton. This typeface is not for the faint of heart. With its square letterforms and sharp edges, Zekton brings a brave, industrial look to your designs. The uniform line widths and smooth curves give this typeface a serious and professional feel, perfect for the world of consumer electronics. When you use the Zekton typeface, you’ll bring a fresh and modern AM/FM portable stereo fragrance to your designs. It’s like having a pocketful of transistors at your fingertips, ready to power up your creativity. And with a twinkle in its eye, Zekton promises to add a touch of excitement to every project. Zekton is available in seven weights, two widths, and italics for a total of 42 styles. This versatility makes it easy to find the perfect fit for your project. Whether you’re designing a sleek product brochure, a cutting-edge website, or a tech manual, Zekton has the style and range to help you stand out. So if you’re ready to take your designs to the next level, give Zekton a try. It’s the typeface that’s built to handle the toughest industrial challenges, and it’s ready to help you make a bold statement in the world of consumer electronics. Most Latin-based European, and some Cyrillic-based writing systems are supported, including the following languages. A Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  34. Pakenham by Typodermic, $11.95
    Pakenham is a typeface that truly exemplifies the transformative power of typography. Inspired by the timeless elegance of Steile Futura, a work of art by the legendary Paul Renner, Pakenham has taken the world of typography by storm with its innovative and captivating design. At its core, Pakenham is a sans-serif typeface that exudes an aura of modernity and sophistication. Its gently curved corners and generously scaled loops give it an effortlessly chic and trendy look, while its clean and sharp lines keep it rooted in the world of minimalist design. But Pakenham is not just a pretty face. It is a typeface that is brimming with oddities and anomalies that will add a unique and personal touch to your creations. Its superelliptical design is unlike anything you’ve seen before, making it perfect for designers who are looking to break free from the shackles of conventionality and embrace their creative freedom. With four different weights, two widths, italics, and special effect styles, Pakenham is a typeface that offers an unprecedented level of versatility. It is a true workhorse, capable of adapting to a wide range of design projects and styles. Overall, Pakenham is a typeface that is a must-have for any serious designer. Its combination of elegance, modernity, and versatility make it a true gem in the world of typography. So if you’re looking to take your design game to the next level, look no further than Pakenham. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  35. MC Ronttsly by Maulana Creative, $15.00
    Ronttsly script brush font. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with signature or script typeface. Make a stunning work with Ronttsly script brush font. Cheers, Maulana Creative
  36. MC Begalih Brush by Maulana Creative, $15.00
    Begalih brush handmade font. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with signature or script typeface. Make a stunning work with Begalih handmade brush font. Cheers, Maulana Creative
  37. MC Slecter Cirus by Maulana Creative, $15.00
    Slecter Cirus monoline script font. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with signature or script typeface. Make a stunning work with Slecter Cirus font. Cheers, Maulana Creative
  38. Chrinol by Maulana Creative, $15.00
    Chrinol handmade brush font. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with signature or script typeface. Make a stunning work with Chrinol handmade brush font. Cheers, Maulana Creative
  39. Hogie Rough by Maulana Creative, $14.00
    Hogie Rough handmade script font. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with signature or script typeface. Make a stunning work with Hogie Rough font. Cheers, Maulana Creative
  40. Fairplex by Emigre, $49.00
    Zuzana Licko's goal for Fairplex was to create a text face which would achieve legibility by avoiding contrast, especially in the Book weight. As a result of its low contrast, the Fairplex Book weight is somewhat reminiscent of a sans serif, yet the slight serifs preserve the recognition of serif letterforms. When creating the accompanying weights, the challenge was to balance the contrast and stem weight with the serifs. To provide a comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the "Black" weight would need more contrast than the Book weight in order to avoid clogging up. But harmonizing the serifs proved difficult. The initial serif treatments she tried didn't stand up to the robust character of the Black weight. Several months passed without much progress, and then one evening she attended a talk by Alastair Johnston on his book "Alphabets to Order," a survey of nineteenth century type specimens. Johnston pointed out that slab serifs (also known as "Egyptians") are really more of a variation on sans serifs than on serif designs. In other words, slab serif type is more akin to sans-serif type with serifs added on than it is to a version of serif type. This sparked the idea that the solution to her serif problem for Fairplex Black might be a slab serif treatment. After all, the Book weight already shared features of sans-serif types. Shortly after this came the idea to angle the serifs. This was suggested by her husband, and was probably conjured up from his years of subconscious assimilation of the S. F. Giants logo while watching baseball, and reinforced by a similar serif treatment in John Downer's recent Council typeface design. The angled serifs added visual interest to the otherwise austere slab serifs. The intermediate weights were then derived by interpolating the Book and Black, with the exception of several characters, such as the "n," which required specially designed features to avoid collisions of serifs, and to yield a pleasing weight balance. A range of weights was interpolated before deciding on the Medium and Bold weights.
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