Introducing a new beautiful calligraphy font, Joos Rilex! Joos Rilex is perfect for elegant logos, high-end packaging, wedding stationery, websites and other projects that require a handwritten and luxurious touch. A wide variety of doodles and alternatives are included so you can give your logo or name a hand-drawn calligraphic look. Features: Joss Rilex (OTF) Thank you for visiting my shop, and feel free to contact if you have any questions!

The latest addition to the Astoria Range, Astoria Classic has the same basic characteristics as Astoria but with vertical stress. The characteristic subtle top left serif which makes it not quite a Roman and not quite a sans has been retained. Unlike Astoria, the Italics in form are old style yet have a modern look. This is designed specifically as a text face, however it still works very well as a headline font.

Welcome to the world of Scradl - where fonts become the tool of the cutter and the artist at the same time. These letters, as if cut out of paper without preliminary drawings, are rough, angular and full of character. The main font is the canvas for your creativity. Additional variations add a stroke, shadow, or even a sticker effect, creating a harmonious visual interaction. Features: - Multilingual - Kerning - Ability to adapt letters to other languages

Godysun Arabic style font. Create the perfect Arabic and Islamic decorative design with this collection of exclusive value examples. With this stylish font, you can create all kinds of themes, from elegant to modern, and get the same result as shown. To get a variety of styles into your projects, they come in both upper and lower case, as well as several Alternates. You will be able to easily create quality designs.

Hi, introducing a script font named Tasha. It's a trendy typeface with smooth flowing shape. Tasha font supports english and most of european latin languages and also has ukrainian cyryllic alphabet (check out the screenshot with all available glyphs). There are also 9 special underscore glyphs, you can access them by typing "_1" with turned on standard ligatures feature (Check out a presented screenshot). Please make sure that your software supports OpenType Features.

Monumentum is a font that matches its name, it is wide and large. It creates an atmosphere of significance, perseverance and seriousness. Its application is very wide. With 5 scales and great language support, everything is limited only by your imagination. Perfect for covers, logos, text, posters, banners, merch, headlines, and much more. If you find an error or an error in kerning somewhere, write to me and I will fix it: bunineugene@gmail.com

21 Cent - not Century or Clarendon. This is an original font family designed from scratch. 21 Cent is named after a magical coin that brings good luck. And well, in honor of the 21st century, of course. 21 cent family is used in the almanac of the State Hermitage Museum, St. Petersburg, Russia. All members of 21 Cent family include the expanded character set of with support of Cyrillics, Central European and Baltic languages.

Vintage Stencil Motifs JNL is a collection of charming and decorative designs re-drawn (as the name indicates) from vintage source material. For decades, home decorators and do-it-yourself hobbyists embellished furniture, chests, walls and other areas with thematic stencils in both borders and topical vignettes. Today's digital designers can use these stencil patterns to embellish text set in other stencil alphabets or by themselves to evoke the feeling of rustic Americana.

Antique Slabserif JNL is a reinterpretation of Monotype's Modern Antique 26, released in 1909. The name of the typeface is an oxymoron because Modern conflicts with Antique. Despite many critics of the "mechanical" look of the font's design, it has developed a bit of charm with age and the passing of time. Available in both regular and oblique versions, Antique Slabserif JNL can be used as both a text and headline font.

Wildebeast is a type of retro font display with a classic and distinctive shape that gives an old school feel in it with the addition of a combination of each letter giving an additional impression to many of your projects there are many things you can do with this font, namely you can use it as a novel book title, classic movie title and your classic stories on social media Thank you very much

Introducing our new product the name New Bashopilias Retro Serif Family Font comes with 9 different weights. Modern Serif font that beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Introducing our new product the name Aeronomic Sans Serif Font Family comes with 9 different weights. Modern Sans Serif font that feels beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Rasonic is a type of Vintage Font that is very different in character and very suitable for the display needs of each of your designs, has two variations, namely regular and outline. I'm sure you will like it. Rasonic comes with OpenType features such stylistic alternates, stylistic sets & ligatures and is good for logotype, posters, badges, book covers, tshirt design, packaging and ,much more. Features: -Uppercase & Lowercase -Multilingual support -Numbers -Symbols -Punctuation

Most of the lettering on a piece of sheet music for a song from the 1921 George M. Cohan musical comedy entitled “The O’Brien Girl” was hand lettered in a playful, casual Art Nouveau design with rounded ends. The characters on that page took on a look reminiscent of cartoon or comic strip wording, and the result is a digital typeface named Cartoon Nouveau JNL, which is available in both regular and oblique versions.

The mysterious Spooky, an alphabet to frighten even the bravest, was created by British designer Timothy Donaldson. The figures line themselves up, irregular and with uneven outer contours, and conjure up thoughts of ghosts, bats, vampires and darkness. Spooky is the ideal font for ghost stories with happy endings, a parody on horror and romance. As an added bonus, Spooky includes illustrations, from black cat to spider to witch - everything needed to earn its name.

Loophole is a visually striking display typeface in 3 weights (Light, Regular & Bold), its DNA firmly rooted in the Cyclic Sans family which makes the perfect foil to this somewhat decorative font styling. The Loophole name is quite simply based on the ubiquitous hole motif, which is strategically deployed on each character across the 3 font styles. Each font contains an extended Latin character set covering Western & Central Europe, the Baltic States & Turkey.

Gaheris is a decorative font in the same tradition as our Goddard and Ganelon fonts, but with a somewhat more calligraphic look. It is suitable for use as a text or title font, but has some characteristics of a script font, which gives it an unusual and appealing appearance. It's based on early 20th century advertising type of a style which you don't see much any more, but which deserves to be preserved.

Eckhardt Signwriter JNL is based on a casual display lettering face popular with many sign painters and show card writers of yesteryear, best suited for large print projects. Jeff Levine has named this font (along with others in a series) after the late Albert Eckhardt, Jr. (1929-2005) who had owned Allied Signs in Miami, Florida from 1959 until his passing. Al was a talented lettering artist and a good friend to Jeff.

Introducing our new product the name Playful Runway Sans Serif Font Family comes with 12 different weights. Modern Sans Serif font that beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Thank you for visiting our item. Whitegone is a hand-scratched script font that gives a natural-looking impression that is perfect for those of you who want to use a signature font. Whitegone is very suitable for digital branding, advertising, name cards, product labels, printing t-shirts, greeting cards, invitation cards, etc. Whitegone has several ligatures, alternates, begining and ending swashes to give a sweet touch at the beginning and end of words.

Aerioz is a monoline all caps font, comes with over 600 characters including 324 alternate letters. Smooth with rounded lines, simple, elegant, and perfect in any layout project such a headline magazines, custom name, neon sign and more typography work. Aerioz is packed with ornaments and OpenType alternates, you can combine the regular font with the ornament to make it more perfect. How to get access alternate glyphs from open type fonts : http://adobe.ly/1m1fn4Y

Mechanikschrift, roughly German for “mechanical writing”, is a typeface from Noah Rothschild and Victory Type. The aesthetic of this font is just what its name points towards: machine-like structure with a German flare. Minimalism is often associated with German design, and Mechanikschrift is a minimalist typeface. Furthermore, the designs of the characters, outside of the general theme of squared-off corners and angular appearance, are related to Herbert Bayer’s work at the Bauhaus.

Introducing our new product the name Nautica Rounded Geometric Sans Serif Family Font Family comes with 9 different weights. Modern Sans Serif font that beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Apparently, Lexicon is the most expensive font in the world. ‘Skiart Lexiconic’ has been on a long growing path getting to where it is now. This font family was originally inspired by the san serif font ‘Skia’, by Mathew Carter for Apple. ‘Skiart’ was designed to feel more like a serifed font, but without any actual serifs. It took a small step between sans serif and serif fonts. Next on the path towards a serif font came Skiart Serif Mini, with tiny serifs added. This was a true serif font, although they were subtle. Then came ‘Skiart Serif Leaf’. and now... We present to you... DT Skiart Lexiconic. Having evolved from the Skiart family, we chose to give it the serifed styling of Lexicon. This is no way a copy or clone of Lexicon. It still has the basic bones of the original Skiart font, but the position, shape and size of the serifs were very much influenced by the world famous Lexicon font. DT Skiart Lexiconic is not the most expensive font in the world.

Recta was one of Aldo Novarese’s earliest contributions to the massive surge of the European sans serif genre that was booming in the middle of the 20th century. Initially published just one year after Neue Haas Grotesk came out of Switzerland and Univers out of France, and at a time when Akzidenz Grotesk and DIN were riding high in Germany and Gill Sans was making waves in Great Britain, it was intended to compete with all of those foundry faces, and later came to be known as the “Italian Helvetica”. It maintains traditional simplicity as its high point of functionality, while showing minimal infusion of humanistic traits. It shows that the construct of the grotesk does not have to be rigid, and can indeed have a touch of Italian flair. While the original Recta family lacked a proper suite of weights and widths, this digital version comes in five weights, corresponding italics, four condensed fonts, and small caps in four weights. It also includes a wide-ranging character set for extended Latin language support.

This fontface is inspired on Argentinean classic and traditional art craft named as Fileteado Porteño. Caminito is available in 10 layered styles for compose with multi combinations and a extra of ornaments. Highly recommended to be used for colorized titles and display texts. Fileteado Porteño is a type of artistic drawing, with stylized lines and flowered, climbing plants, typically used in Buenos Aires, Argentina. It is used to adorn all kind of beloved objects: signs, taxis, lorries and even the old colectivos, Buenos Aires’s buses. Filetes (the lines in fileteado style) are usually full of colored ornaments and symmetries completed with poetic phrases, sayings and aphorisms, both humorous or roguish, emotional or philosophical. They have been part of the culture of the Porteños (inhabitants of Buenos Aires) since the beginnings of the 20th century. One of the most highlighted and recognized artists nowadays is Alfredo Genovese, who does a great job of teaching and claim this art and craft. The name Caminito reminds the emblematic and iconic Buenos Aires neighborhood immortalized by Carlos Gardel in music, in the tango.

Bordonaro Script - Bordonaro Spur’s partner - is an interpretation of the “English Roundhand” style with a strong influence by the logos of American basketball and baseball teams. It is designed from simple shapes ideal to be used in long titles and fits perfectly into the branding design. Psss...Check out the NEW Bordonaro Script with Rounded corners , same version but soft! Bordonaro has a complete set of special and original characters: Stylistic Ligatures, Discretionary Ligatures, Swashes, Contextual Alternates, Titling, ss01,ss02, ss03 & apostrophes' ligatures that work as complements to enrich the text composition. Bordonaro Script and Bordonaro Spur are two typographic styles that were designed under the same characteristic features with the idea of combining them to obtain better results, for that reason, we recommend merging them in a creative way and you will realize everything you can design with them. The banners designs are based on old brands of beer labels, coffee packaging, sports logos and in some cases we use Copperplate Gothic but only as a complementary font in order to harmonize the layout of the elements in each banner.

Developed from the STP Display Cyrillic, the STP Stencil Cyrillic Typeface follows the same characteristic premise as its sister, in addition to composing the same number of Cyrillic and Latin characters. What distinguishes them it’s that the STP Stencil Cyrillic can be applied more easily anytime, anywhere, increasing the possibility of being used in a more craft and artistic way. Since it has characteristics of a stencil font, it brings a more urban and contemporary look, which makes ideal to use it in public spaces with large circulation of people. In addition, wayfinding, architectural, advertising, packaging, posters, among others projects, are a good request for STP Stencil Cyrillic show its vigor and all its beauty. The STP Stencil Cyrillic is a modular feature source, perfect to use it in major event signaling projects or similar. It can also be useful in any demands that requires improvisation and quick solutions. The STP Stencil has very expressive forms and counterforms, but still counts with the practicality of a stencil source and its infinite possibilities of use.

Kade is a display/semi display sans family of fonts based on vernacular lettering photographed over the last ten years in and around the harbors of Amsterdam and Rotterdam. Hence the name Kade that translates into English as ‘quay’, also the name of its designer. Kade grew slowly from many different ideas and elements. The letters reflects the industrial method in which they are cut for the side of ships from large steel plates. Frequently subtleties of curves are compromised due to the cutting tools and the fact engineers are in control. Kade’s italics have an experimental character and were produced in an unorthodox manner by rotating 8 degrees, rather than slanting the roman characters, a method sometimes employed in shipyards. Kade constructed character is ideal for contemporary editorial works, architecture magazines, museums communication and posters. The six distinct styles are published in OpenType format, featuring small caps and four sets of numbers (proportional old style, tabular old style, proportional lining and tabular lining), as well as matching currency symbols and a complete set of fractions.

In most cities during the 1950s and 1960s the corner pharmacy or soda shop was a mainstay of teenage life. It was a place to hang out with friends, hear the latest hits on the jukebox and indulge in everything sugary from malted milkshakes to banana splits. During this time, a popular form of window advertising was supplied by the Coca-Cola Company to promote its product being served by these locations. Specialty window decals designed to emulate drawn (raised) Venetian blinds "bookmarked" by the soda's logo were adhered to the shop's windows, with a space provided to add in customized lettering. The store's name or its specialties were applied to each window pane, and this formed a consistent border at the top of all of the shop's windows. Although few visual images exist of this specific bit of advertising nostalgia, an old record album by a late-1950s singer named Chip Fisher called "Chipper at the Sugar Bowl" provided a somewhat usable sample for what is now Soda Fountain JNL.

Introducing our newest Font, Kentya the name This font is made with elegant calligraphy nuances and there are so many kinds you can combine various kinds of font choices to get the beautiful writing you want, this font is also good for writing your name and trademarks and logos and words, sentences that beautiful of course with the right typography harmony. This font also offers the beauty of abstract typography harmony for a wide variety of design projects, including natural handwriting in digital form for designs, quote designs, for social media business designs, advertisements, trademarks, promotional banners, posts, posters, signatures, and all. the design requires handwriting or whatever design you want. This font is equipped with uppercase, lowercase, numbers, punctuation marks, swhases and several variations on each character including multi-language. ================================================== This font is best suited for open type friendly applications. How to get alternative glyphs from open type fonts: http://adobe.ly/1m1fn4Y PUA Character Code - Fully accessible without additional design software. do not hesitate anymore start using this font. and Feel free to send any message you want to convey.

My name is Teruyoshi Matsui. I live in Japan. I am a Brush Artist. I artistically write the letters of the alphabet with a Japanese brush. I have created the font “ BrushType Longhand”. It was originally named "BrushType Alternative". But I changed my mind before it was completed. At first I aimed at an alternative font. But while I was trying to make it alternative, I realized that it was not. Of course there are many alternative letters that you have never seen before among them, so you have to be careful using the font. If you are a progressive and defiant designer trying to discriminate against others' designs, you should own my font "BrushType Longhand". Be ambitious! This is the word I will give you. I am ambitious ,too. No one in the world creates brush fonts like me. I am the only one as a Brush Artist though no one knows. I will be a world artist some day. So you should buy the font that is one of my favorite works. Thank you.

I do a lot of taller, narrower handwriting fonts; this time around, I was inspired to make a wider, shorter handwriting font! MUGGSY has everything you expect from one of my fonts: clean and smooth curves, a full set of alternates, and a feeling of fun! MUGGSY has two uppercase-height alphabets (with a few lowercase-style letters like a and e in the lowercase set), plus a full set of 63 "smallternates" -- the same letters, numbers, and ampersand sized down to 75%, and beefed up in weight so they can be mixed in with the full-size letters. Plus 30 double-letter ligature sets, and a few additional alternates for variety! You also get a ton of punctuation, and my usual 300+ extended Latin characters for language support, for a total of over 600 glyphs! And just because you may want things a bit heavier, I've also made Muggsy Heavy, a bolder weight of Muggsy with all of the same alternates and extras. Enjoy, my fonty friends!

ITC Merss proves that sometimes accidents work out just fine. Late one evening Eduardo Manso, an Argentinean graphic and type designer, spilled coffee on his desk. When he began to wipe up the mess, he noticed that one of the splashes looked like a roman letter 'l' - complete with serifs. This triggered his imagination. “What if a complete alphabet was created with this same irregular flow to the character designs?” ITC Merss was the result of Manso's experiments with “fluid” letter shapes. The oddly handsome design looks aged and spontaneous at the same time. Its irregular texture is striking-the result of careful modeling of character shapes. While Manso wanted to maintain the free-form character of spilled liquid, he also knew the individual letters had to work together with an underlying harmony. When not experimenting with typefaces - or spilled coffee - Manso creates award-winning graphic and publication designs. A contributor to the design magazine el Huevo (the Egg), he also writes articles on type and typography and is part of the publication's design team.

A ”modern“ Gothic – designed according to principles of modern form in three variations Faber Gotik is a reminiscence of Gutenberg’s first script from around 1450. The heavily broken forms allow further development in the direction of a modern, strongly geometric and less formal type. It should be possible to push the principle of design so far to the limit that a type is created which, from the very start, extinguishes reminders of a dark past. The characters are composed of squares which are lined up straight or in a more or less slanted manner. The resulting corners similar to serifs were removed so that a sans serif type in the true sense without up and down strokes was created. The principle of ”breaking“ was applied according to the historical model. Even the form of the characters is based on the model from the Middle Ages. Only the characters which cannot be created with the principle described were modeled on today's forms. Faber Gotik includes three variations: - Faber Gotik Text — most similar to the historical model - Faber Gotik Gothic — pushes the applied principle of form the furthest - Faber Gotik Capitals —; a Gothic upper case font, contrary to tradition. 555 years after Gutenberg, interest in black-letter typefaces is nearly extinct. They are especially looked down upon in German-speaking countries because they are still associated with ”Nazi“ scripts. But yet, the very forms of blackletter, Gothic, Schwabacher and especially cursive have enormous potential with regard to the development of new advanced font forms.

Kari Display is the product of a long standing idea I had to give the well-received Positype typeface, Kari, plastic surgery. Just referring to giving a typeface plastic surgery, or letter lipo, stuck in the back of my head until I was able to pick the project up. The ultimate objective was to refine Kari Display to a point where each glyph was expressed as simple as possible... and in that simplicity a sexiness would appear. Kari is a beautiful script, but it is very 'controlled' and orderly and I wanted Kari Display to break that mold with much more movement, curviness, greater modulation and a more elegant feel on the page. I did not want to take it too far, limiting the use of the typeface, but rather opted for a delicate balance of thick and thin against the added movement of the glyphs. The wealth of sketches and proposed variants during the concepting phase was encouraging and I really pushed to add as many alternate characters, ligatures, swashes (and more) as I possibly could. Just about every character has at least one or more alternates AND the complete offering of alternates completely covers a wide range of Latin-based language groups including Central European diacritics. If you are using any type of OpenType enabled application, then the Kari Display Pro typefaces are the way to go. They include everything found in the 3 separate variants for each style as well as entirely expanding offering of additional swash and ligature sets.

Burford is a font family that I sketched while traveling through Europe. I was mesmerized by all the unique typography that was showcased throughout the five countries I visited. Inspired by all that I had seen, I found myself spending 4-5 hours per day in Amsterdam’s Vondel Park drawing characters. Once back in the states I digitalized Burford, deciding it would make for a beautiful layer-based font. Burford Pro package comes with all 18 layering fonts including 5 base layers, 3 top layers, 5 bottom layers and 2 sets of graphic elements. They are strategically made to build on top of each other, creating a cohesive and easy to use layer-based family. Each font also comes with a set of Stylistic Alternatives for letters A C E F G H P Q R. Burford Basic package is created for users who don’t have access to premiere design programs (such as Illustrator, InDesign, Photoshop, etc) and are unable to use the layering effect. Burford can still be a powerful tool as each font can also be used on its own. It includes every font file not needed for the layering effect. (Include 13 fonts - Burford Basic, Dots, DropShadow, Extras Set A, Extras Set B, Extrude B, Extrude C, Inline, Line, Marquee, Outline, Stripes A and Stripes B). The Burford Extras set uses all basic keyboard characters - around 100 total elements per set. They are designed to go specifically with Burford and complement its varying styles perfectly. The set includes: banners, borders, corners, arrows, line breaks, catchwords, anchors and many more!

“Break on through to the other side” of design with Densmore, the typeface inspired by The Doors. Created with geometric shapes and a hand-drawn touch, this font pays homage to the band’s iconic logo. Featuring three styles, including the regular, blue, and pink, Densmore is perfect for any creative project. Take your design to the next level and experiment with layer effects by offsetting and changing colors. And with ligatures that automatically replace double lowercase “o” combinations with a mirrored “oo” combo, you can add a touch of cool to any project. “Light my fire” and download Densmore today! Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Rather than confining itself to a single style, Ricardo combines the best of two worlds: the conceptual clarity of a geometric design with the legibility and warmth of a humanist design. Its open counters, crisp joints, and even texture allow for effective use in long-form text settings, while its simple geometric shapes combined with some unexpected details make it highly suitable for display settings such as branding and marketing. Ricardo contains seven carefully chosen weights, ranging from ExtraLight to ExtraBold. The Medium weight functions as a slightly darker alternative to the Regular. Ricardo’s 812 glyphs per style support over a hundred languages, and also include arrows and case-sensitive punctuation. The Ricardo family consists of three subfamilies: Ricardo, Ricardo ALT, and Ricardo ITA. Ricardo contains the most conventional forms, and is the most suitable option for long-form text. Ricardo ALT contains simplified shapes for the a, j, u, and t, which are also accessible through Stylistic Set 2 within Ricardo (in opentype-savvy applications). The cursive-like italics of Ricardo ITA provide a slightly more eccentric alternative to the standard italics. Furthermore, all styles contain stylistic alternates that swap the blunt apexes in A, M, N, V, W, v, w, y, and 1 for pointier ones. These are also accessible through Stylistic Set 1. Other opentype goodness includes: (discretionary) ligatures, smallcaps, case-sensitive forms, fractions, nine sets of numerals, and more. David Ricardo (1772-1823) is considered the first of the classical economists, and combined ground-breaking mathematical abstractions with an understandable down-to-earth way of explaining his ideas.