Rusticana is a part of the 1990 program Type before Gutenberg, which included the work of twelve contemporary font designers and represented styles from across the ages. Linotype offers a package including all these fonts on its web page, www.fonts.de. Rusticana was designed by Adrian Frutiger and appeared with Linotype in 1993. Its historical roots go back to the Roman Capitalis, the all caps engraved writing of ancient Rome which reached its peak in the first century. From this style evolved other Roman forms, and one, Rustica, proved particularly good for text on bronze, as opposed to in stone. The Rusticana of Frutiger has open, seemingly irregular forms which lend a distinctive rhythm to text.

The revival of this 1932 classic design by W. Schwerdtner for the Stempel Foundry in Germany brings back the fashion and culture of those bygone days. Wedge-shaped vertical strokes are thicker at the top than at the bottom while serifs are somewhat elongated, thin, and pointy. Here is an excellent choice for large display settings where capturing the spirit of the 1920s and 30s is important. Metropolis SG is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Founder is a neutral sans-serif font family consisting of 6 weight categories. The font was created for use on his own website, but eventually the account went on public sale. The original purpose of the font was not intended to be a multi-tool. However, now everything necessary has been added to it so that it can be safely used in projects. Founder supports more than 50 Latin-based languages, as well as Belarusian, Russian and Ukrainian Cyrillic. Gothic sans aesthetics give Founder a natural and relaxed feel that business fonts lack today. The font is perfect for cases when you need to dilute the silence of modern digital environment or just to complement the author's illustrations.

Proudly Present Reimbrandt - Art Nouveau Type, created by ikiiko. Reimbrandt is a classic typeface that is a perfect representation of the timelessness and romance of the past, inspired by the beautiful Art Nouveau era. This alluring typeface transports you back to a time when elegance and grace were the norm. This font exudes beauty and romance with its simple, decorative shapes reminiscent of the painstaking craftsmanship of the Art Nouveau era. This typeface is perfect for an vintage vibes, classic & vintage poster layout, fashion look book, book cover, packaging, food & beverages and also good for quotes, or simply as a stylish text overlay to any background image. What's included? Uppercase & Lowercase Number & Punctuation Multilingual Support Works on PC & Mac

Designer Steven Skaggs wanted a versatile uncial typeface that was not simply decorative. Traditionally, a true uncial is a majuscule form, entirely lacking in ascenders and descenders. However, by designing Rieven Uncial, Skaggs found a way to use the true uncial as inspiration but retained a lowercase look and feel. Typically, uncials do not have italic forms but in order for Rieven to be a truly versatile face, it was imperative that it should be accompanied by an italic. The italic form owes much to the historical roots in the letra antigua cursiva of the 15th century humanist masters. Rieven Uncial was awarded a Certificate of Excellence in Type Design in the 2010 TDC2.

Introducing, the Boosley - a standout bold script with a touch of nostalgic look and feel. Inspired by 50s 60s signages, this font made to bring back the good ol' days. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates / swashes and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

The Cardila is a retro bold script which will bring you back to 60s feel. This typeface has the extrude version so you can create your retro effect font in ease. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual ligatures alternates swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Other guys may imitate him, but the original is still the greatest! Get in with the In Crowd and check out the font created by Mister Fontastic for Dave Gibbons Original Graphic Novel, The, ah, The Originals. Yes, Dave Gibbons now comes in lower case, it's not just what he does when he gets back from the off license. Be sure and pick up The Originals from Amazon -- now available in paperback, and probably still available as a hard case, much like Dave. After the crack about the case of beer above, I'm guessing you'll find me with a broken spine in the remainder pile. See the family related to Dave Gibbons Lower: Dave Gibbons Journal & Dave Gibbons .

Jumble is friendly and cute treat for the eyes. Jumble draws you in with its thick, curvy strokes, jaunty counters, and a whimsical variety of counterforms with no two alike. For even more variety, Jumble includes 104 alternates for plus a handful of ligatures. Jumble conveys humor and warmth without being silly; its lack of straight lines and sharp edges makes it perfect for evoking tasty treats like frosted cakes or pies, or child-friendly toys and games. See what’s included! http://bit.ly/1RDnJjY This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Machin is a French word meaning 'thing'. Apparently, it is also a species of macaque from the Philippines, but I named this font after the French word! Machin is based on a really old font I made back in the day. It was called Whynot and (because I didn't know a thing about making fonts at the time) I could not get it to work properly, so it had its 15 minutes of fame before it was pulled off of the internet. Machin was made using the recycled glyphs from Whynot and it does work. It comes with extensive language support (yes, Vietnamese and Sami too), some handy ligatures and a lot of scribbly panache.

I had a chat recently with a customer who is a big fan of lettering from the psychedelic poster era. The discussion got me thinking about poster lettering we hadn't yet made into fonts, and a particular sample from a Jimi Hendrix poster I had played around with but never finished making into a font. So I went back to the drawing board and the result is the new Hendrix font. Unlike many of our other Psychedelic fonts which are stripped down to their basic character forms, this font includes the outlines characteristic of a lot of poster lettering from that period. It also includes variant versions of a number of the characters

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Not being able to communicate trustworthiness, authority and professionalism? Is your brand lacking personality too? That’s where Thread Starter come in. Our fonts have been exclusively designed to communicate trustworthiness, authority, and professionalism. We are here to serve you with the right fonts to help your brand stand out. Use Thread Starter to communicate trustworthiness, authority and professionalism straight into your audience’s heads. Your ideal clients will love the unique and high perceived quality of your brand on its own merit. A Million Thanks www.colllabstudio.com

Taking into consideration some complaints about lack of capital letters and deficiency of heavier weight styles, the Fermo typeface was redesigned to replace the existing font, dated 2002. New Fermo includes two subfamilies—Fermo TRF and Fermo-Uni TRF. Both fonts now consist of three weight styles—light, regular and bold—with significant contrast. During the updating process some minor glyph shape adjustments and changes have been made. Fermo TRF's main distinctions from the previous font are the new capital letters and additional weight (light) style. Fermo-Uni TRF is a unicase font with an additional lightweight style. Fermo is recommended for use as a display font. In large size settings negative tracking is recommended.

In a specimen book from Stevens, Shanks & Sons, Ltd. of London (circa1930s) “Royal Gothic” was their version of a classic grotesk sans that had been in use as far back as 1899 when the Keystone Foundry called it “Charter Oak”. The terms "gothic" and "grotesk" were equally applied to early sans serif typefaces – at first not well embraced by printers as being too ugly (grotesque) for use. One familiar characteristic of early grotesk fonts (such as this one) is the numerous variations of character widths and shapes. By combining those two terms into a font name, the digital version of this design is called Gothic Grotesk JNL, and is available in both regular and oblique versions.

Right now it is melon time: the supermarkets are full of them: Galia, Honey Dew, Piel de Sapo… Back in Casa Hanoded we're quite happy with the abundance of melons! So, when I created this cute little font, naming it was easy. Honey Dew is a shaky all caps font with different upper and lower case glyphs. I created alternate letters for both upper and lower case closed glyphs (like a, b, d, o, etc.) - including their accented brethren (aacute, abreve, acircumflex), etc. There is an alternate & and @, plus the Æ, Œ, Ø, æ, œ, ø, þ and Þ. You should have guessed by now that Honey Dew comes with a whole stack of diacritics.

American Uncial™ was designed by Victor Hammer in 1943. Uncial typefaces consist of letter forms of the Capitalis Monumentalis and the majescule cursive. The origins of Uncial faces date back to the 5th century. In 1953, American Uncial was expanded to include some new figures, also designed by Hammer, and was rereleased by Klingspor with the name Neue Hammer Unziale. The forms are based on old scripts in books of antiquity and the early Middle Ages and the font is a new variation of a classic. Neue Hammer Unziale font has been a favorite for certificates and diplomas and is recommended for headlines and shorter texts in a point size of 12 or larger.

British designer Bob Newman's Horatio family is a delightful look back into the modernists experiments of the 1920s. This geometric sans serif design was created in 1971, and was originally released by Letraset. We are please to offer the family in digital form, in light, medium, and bold weights. Many designers during the 1920s were interested in reforming the alphabet, and wanted to reconcile letterforms with the machine and manufacturing technology of the age. Herbert Bayer at the Bauhaus was one of many designers who developed a universal alphabet," creating letters using only the simplest of geometric forms. Similar experiments in 1920s-style revivals were also created during the 1970s, most notably Herb Lubalin's ITC Avant Garde Gothic."

Actually there is nothing furious about this font. There are no sharp edges and absolutely nothing harmful at all. The name plays tricks on you, because it's a cool laid back font with ounces of possibilities. I'd say you can use the Fake Fury font for posters, flyers, comics, invitations, commercials, toys, candy, clothing, packaging ... ahhh, the list goes on and on! Each letter was carefully handdrawn and soften a bit with rounded edges. And each letter has a total of 6 different versions: upper- and lowercase, and then 4 alternate versions. And the magic happens AS you type, because the font is programmed to automatically cycle through all the different letter variations!

Xylo is a rugged, no-nonsense typeface that was originally designed in 1924 by the Benjamin Krebs type foundry in Frankfurt am Main, Germany. Even back then, Xylo must have been very popular; the design made it at least as far as England. In 1995, after finding its design in an old London printer's reference book, the Letraset Type Studio faithfully converted Xylo into digital format. A time-proven display face, Xylo will convey a feeling of power and strength in any application. Best used big in headlines or logos; Xylo exudes an expressionistic and art deco spirit that just as much at home today as it was during the roaring 20s!

Josephine, named for Josephine Baker, the legendary dancer of the 1930s, is a twenty first century sans serif typeface that harks back to the earlier part of last century. Although very modern, it has been greatly influenced by the many art deco fonts produced during the twenties and thirties of the twentieth century.In it I have tried to capture the art deco spirit in a modern humanist font. Josephine is exceptionally readable and yet completely characteristic of the Art Deco period. It can be used for text passages as well as display in posters, advertising, labels and packaging. It is professionally finished and contains all upper and lower case characters as well as all special characters, punctuation and symbols.

Bowline Script is a classic monoline cursive script font. This family of 3 fonts has 2 weight options and a Vintage version. Bowline Script is inspired by classic cursive handwriting, the great thing about Bowline Script is its versatile use, it can be used in a retro way or a more modern, clean approach. Anchor script was created with the designer in mind by including some useful stylistic alternates and some swash elements that compliment the font. Use Bowline Script in a range of items like packaging, posters, logotypes, branding, book covers, magazines, wedding stationery and much more. You have the options to keep it clean and modern or take it back to a vintage era.

Electric Eden is a strikingly retro font that oozes nostalgia and vintage vibes. This font is reminiscent of the 1970s and 1980s, with its bold and vibrant curves that exude an electric energy. The font's name is derived from the famous rock festival of the 1970s, and its design is a tribute to that era. The letters have a hand-drawn feel, giving it a touch of personality and uniqueness. The Electric Eden font is perfect for designing posters, album covers, and other creative projects that require a bit of edginess and flair. With its vibrant colors and eye-catching design, this font is sure to transport you back in time to the heyday of rock and roll.

Introducing, Bouldster - a standout bold script with a touch of nostalgic look and feel. Inspired by 50s 60s signages, this font made to bring back the good ol' days. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates / swashes and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

DT Squished Stuff is a font made for fun. This uneven simple blocky sans-serif font has wonky letters that adapt automatically and change shape to fit against their neighbours. Use with contextual ligatures turned on to allow Squished Stuff to operate correctly. If a particular letter decides to do something that you don’t want it to, turn ‘contextual ligatures’ off for that letter. But do remember to turn it back on afterwards. This font lives and breathes when ‘contextual ligatures’ are turned on. Also, there are easter eggs and quirky surprises hidden inside. Watch it squish and move to fit together. This is a wacky, crazy, fun, mad, party, toonified font. Enjoy

In thinking about a way to express the character of this script, it occurred to me that the splitting of the main downstrokes in the caps is almost like when knife cuts into butter. Picture a butter knife that slices into butter, slowly wedging the cut wider so that when it is pulled back, the remaining shape would resemble the main downstroke of any capital letter. The lowercase characters have an almost roundhand-like character but with a slightly more formal presence. Available in Postscript, Truetype and Opentype for both Mac and Windows, Beurre is ideal for Menu's, Invitations and pretty much anywhere you need a reasonably strong, but friendly legible script. Enjoy!

Inspired by the « lettres bastardes », Arthas is a modern interpretation of ancient letterforms dating far back, before type even existed. It has been subtly adapted for better readability in 2020. The sharpness of the design creates an elegant contrast between old and new, ancient and futuristic, and will add an ominous, regal mood to your graphic design projects. This typeface is meant mostly for display use, but we can’t wait to receive a picture of someone using it for introductory text, at the start of a book…. Maybe that’s you? As all of our releases, it will be updated at time goes on. Those updates will always be free for people having already purchased the font(s).

dT Jakob started as a revival by Gustavo Soares for Paul van der Laan’s class at the Type and Media Masters, in The Hague, NL – back in 2007. There are quite a few excellent geometric sans typefaces available, but we did want to make our contribution and have a fine geometric face to offer. dT Jakob was born out of Erbar, by Jakob Erbar, one of the very first geometric sans, released in metal around 1926. Our goal was to make a versatile typeface, that handles display and text typography beautifully. To achieve that we designed a complete range of weights, matching italics and lots of OpenType Features. Hope you enjoy it :D

Fizgiger is a chance to kick back and take break from designing some of insigne's more serious typefaces, like the sans serif Aberlyth. It is an extension of the ideas of Blue Goblet, but includes more frills and a more pronounced vertical stress. The name Fizgiger is derived from the English word Fizgig, which is defined as a flirty girl. Fizgiger is a fun and uplifting script that works for whenever you need a playful and exciting script. As always, Fizgiger comes with a wide range of OpenType features, including small caps, a full complement of artistic alternates (it's like getting another font free!) and old style figures to add a touch of class.

Periwinkle is a fun and happy digital revival based on an old photo-typositing face. Filled with 1960s and 1970s charm, Periwinkle contains a full set of alternate swash caps as well as a few lowercase swashes and other alternate glyphs to add typographic variation. This font seems to take us back to our childhoods with its curly cues and slightly modulated baseline. Perfect for any project that needs fun, laughter and liveliness! Jukebox fonts are available in OpenType format and downloadable packages contain both .otf and .ttf versions of the font. They are compatible on both Mac and Windows. All fonts contain basic OpenType features as well as support for Latin-based and most Eastern European languages.

You've searched for "Egyptian" but, thanks to a quirk of type jargon history, much of what you found is not what you had in mind for the voice of Thoth in your comic book, or the hints in your Mummy's Tomb game. And you don't want to fall back on You-Know-What. Fear not; now there's Walklike! Pyramids, reeds, the Eye of Horus, and other recognizable symbols inspire the letterforms of Walklike to create the feel of Ancient Egyptian hieroglyphs while remaining fully legible. The strokes are casual but careful, at home in ink or stone alike, and kept interesting and natural-looking automatically with ligatures and some contextual alternates. The air of ancient mystery is unmistakable!

Zebrawood font is a joint work of the typeface designers K.B. Chansler, C. Crossgrove and C. Twombly, who also designed Rosewood, Ponderose and Pepperwood together. Like its relatives, Zebrawood also displays a kind of Wild West character. Its style can be traced back to the Toscanienne typefaces which appeared in advertisements and on signs at the end of the 19th century. Typical of this capital alphabet are the split serifs and robust base forms, which emphasize the typeface's decorative character. Zebrawood is, like Rosewood and Schwennel, meant as a bicolor font, meaning that the weight Zebrawood fill complements the inner spaces of Zebrawood regular. When used carefully in headlines, Zebrawood font will be sure to attract attention.

Wouldn’t it be nice to have a pack of Instant Harmony in your cupboard? Just add water and *poof* - all strive and struggle have gone, having been replaced by peace and quiet. The grass seems greener, the sky bluer and the air smells like a fresh mowed lawn. Ahhhh! Zap! Back to reality. There is no instant harmony, don’t go looking for it in your local supermarket! If you want a taste of something resembling instant harmony, then add this super-duper font family to your collection and use it for your designs. You may find that your creativity levels are up, your morning coffee tastes better and your designs look exactly like you had in mind. Pinky promise!

Introducing, The Moon Milter is a vintage sans serif font. Inspired by 50s 60s signages, this font made to bring back the good ol' days. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : numbers and punctuation multilingual -PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Inspired by the 18th - 19th century of Penmanship specimens archive from Europe and America, carefully crafted with precise mood, technique, and visual touch to bring back your design works into that specific era. It comes with a collection of 3 fonts that match well with each other. Also a set of wide features such as Ligatures and alternative swashes. Lasttown will be a great choice for your classy and formal visual looks such as certificate design, vintage label, commercial lettering works, sign painting, glass gilding, logo type projects, liquor store branding, wine packaging, anytime you need a classic visual touch, please, be our guest. What you get : Standard & Discretionary Ligatures Stylistic set Numerals & Punctuation

If your looking for a vintage animated typestyle that still feels current today, you've just found it! Mushmouth PB started as a digitization of a film typeface called "Albert" by LetterGraphics. This all capitals font has a super subtle bounce and a playful heavy weight. An extruded film variation of this typeface was used back in the day on Post's Frosted Rice Krinkles cereal. Named in tribute to the original font name "Albert", we picked a fellow member of Fat Albert's gang for the name of this font. We think it is fitting, even though the original film font naming had nothing to do with the cartoon at all. Give Mushmouth a spin and pick it up today!

Patricia Pothin-Roesch's Tendria typeface bases its letterforms on the logo for the French “Tendriade” mark. Clearly inspired by writing and hand lettering, Patricia Pothin-Roesch began her work on Tendria in Adobe Illustrator. After a few letters, she went back to designing the old-fashioned way: drawing by hand on layers of tracing paper. Tendria is a sturdy upright script face with a warm, childlike feeling. Its letters are like the typefaces often used in primary schools; the counterforms are large and open. The name Tendria is reminiscent of the French word for tender, “tendre.” Designers who set Tendria lovingly will reap rewards; this is an excellent addition to a display heading toolkit.

PiS Hansch has its origin on a small graveyard in Salzburg, Austria. The hand-carved epigraph on a weathered tombstone inspired PiS to create this slightly twisted serif monster. It contains OpenType Features including contextual alternates (you get three different versions of 's', two different versions of 't' and much more), some ligatures and a very special Long S substitution feature that throws you over a hundred years back in time by changing your everyday small "s" into the classic "long s". Use PiS Hansch for your new Metalcore band logo, a zombie flick poster or some hack'n slay computer game titles. works both in display size and for texts in smaller sizes.

Introducing Linefeed, the retro-inspired monospaced typeface that transports you back to the 1960s and 1970s era of computer band printers. Drawing inspiration from the revolutionary technology of the time, Linefeed captures the essence of the clunky yet iconic machines that were responsible for producing some of the most important documents of the time. Imagine a row of hammers, one for each column, smacking the paper against the ribbon and raised characters embossed on a constantly revolving steel band. This is the heart of the Linefeed font, paying homage to the technology that paved the way for the digital age. Most band printers of the time were restricted to uppercase, digits, and a little punctuation to ensure maximum efficiency, but Linefeed brings this beloved typeface to life with added lowercase letters, extra punctuation, and accents. Linefeed was once one of the most widely used computer fonts during the 1960s and 1970s. It could be found on a plethora of documents, including driver’s licenses, magazine subscription labels, report cards, invoices, and auto dealership window stickers, among other things. In a world where sleek and modern designs dominate, Linefeed offers a refreshing throwback to the golden age of computing. Its technical design, inspired by the machines of yesteryear, is a testament to the ingenuity and creativity of early computer designers. With its monospaced layout and vintage charm, Linefeed is sure to bring a touch of nostalgia to any design project. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

A sign of something better When designer Stuart de Rozario surveyed the fonts used in signage on London’s public transport systems, he reached a dead end. They seemed staid, sterile, lacking in personality, and ill-suited to use by modern brands. He was pointed in another direction entirely. ‘The driving force behind my thoughts was to design something more current and fresh without compromising legibility and clarity. A font with both personality and function, that’s versatile and large and small sizes, and effortless to read, but which also says something new.’ Speed reading Late for a meeting and can’t find your way? Trying to catch a flight? Lost in a hospital? Reading signs is a different business to reading a book or a newspaper. Text on signs needs to be deciphered quickly and effortlessly. So the legibility criteria for signage letterforms are different to those for normal reading, too. Throughout FS Millbank’s uppercase and lowercase alphabets, characters have been given features for extra definition, including: wide ink traps on the A, K, M, V, W, X and Y; a serifed i, accentuated spurs on the a, d, l u; and different x-height shapes on the b, g, p and q. Distinctive forms and generous, open internal shapes all help the quick reading of sign text, and wide, open terminals and counters allow similar letter shapes to be distinguished easily when viewed at different angles. Running down a corridor, maybe... Positive/negative Standard type tends to glow on the kind of dark backgrounds often used for signage, and look heavier than its true weight. To correct the imbalance caused by this optical trick, special weights of the typeface have to be drawn for these ‘negative’, light-on-dark applications. These are lighter than their comparable positive weights to overcome the ‘glow’ effect. After extensive tests of the negative weights, at all sizes, we achieved the right optical balance. Glowing, glowing, gone. Icons This wouldn’t be a signage typeface without its own set of icons, or symbols, to help people find what they’re looking for. So, to sit alongside the positive and negative fonts, we’ve created a comprehensive set of 172 icons, covering a wide range of applications from transport and user interface to information and directional. Designed within the typeface capital height, they sit on the baseline and are spaced centrally.

Bold, black and square. But was first drawn as a logotype for the magazine "BUT – Bilder und Texte" (pictures and texts) which was published by an experimentally-oriented non-commercial initiative. In consideration of the unusual dimensions of the magazine (6 x 14 cm / 2,4 x 5,5 inch), I decided to fill as much space as possible with the body of type. This formal idea refers to the meaning of the title by blurring the border between legible letters and abstract shapes. Because of its origin, But is ideal for short messages in headline point size. Despite its blocky shapes, But creates a friendly atmosphere. The details are as playful as the restrictions that are given by the concept allow them to be. Punctuation marks and other special characters contrast the boldness of the design since they are matching the thin parts of upper- and lowercase letters. This also avoids gaps when longer texts are set. But is available in open type format and has an extended character set (Latin extended A). Two sets of numerals, one matching the x-height and another one matching the cap-height, are provided.