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  1. Sofia City by Evolutionfonts, $-
    Sofia City is a decorative hand-drawn family that can be used on both formal and informal occasions. It has a dual personality: One time it looks like unfinished contours of a sans serif, and the other - like a very thin serif. The family is named after the city of Sofia - the capital of Bulgaria, and my hometown. Sofia City comes in two versions - "Pencil" and "Ink" each with full character set and true italics. Also there is a free demo version (capital letters only).
  2. Linotype Spitz by Linotype, $29.00
    The Chrysler Building's decorative motif acted as the formal language that inspired the Linotype Spitz typeface. Linotype Spitz is a combination of pointed and semicircular elements that develop their own aesthetic value in their interplay. Neither the Chrysler Building nor the Linotype Spitz is designed on the basis of geometric rules; they both take account of optical phenomena in their design. Linotype Spitz is characterized by its elegant appearance, due to its exceptionally fine and pointed design. The font is ideal for posters and advertising.
  3. MVB Chanson d'Amour by MVB, $39.00
    An old book found at a Paris bouquiniste contained samples of the typeface “Caractère de finance,” a bâtarde design by 18th century typefounder Pierre Simon Fournier. Rather than revive the type, Kanna Aoki decided to reinvent it, using a felt pen to achieve a rustic, handwritten quality, departing from the 18th century model as she saw fit. MVB Chanson d'Amour conveys a soulful elegance that stops short of the ostentatious, overwrought found in many formal scripts. It is lovely and sweet, but never saccharine.
  4. Dodgenburn - Unknown license
  5. Sanskrit Writing by Deniart Systems, $10.00
    Based on an ancient writing system of India. NOTE: this font comes with an interpretation guide in pdf format.
  6. Old Persian Cuneiform by Deniart Systems, $10.00
    Based of the ancient Persian writing system. NOTE: this font comes with a comprehensive interpretation guide in pdf format.
  7. NorB Type Writer Roughen by NorFonts, $25.00
    NorB TypeWriter Roughen is the roughen version of my NorB TypeWriter typeface witch's my emulation of the IBM Selectric 'Light Italic' ball witch was used by my grand-brother for his correspondance during the 70’s and 80’s. It's however a slanted mono-spaced looking typewriter font. You may want to use this font with any word processing program for text and display use, print and web projects, apps and ePub, comic books, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations and any casual lettering purpose… or even just for fun! NorB TypeWriter Roughen features 677 glyphs, OpenType features and comes in 6 weights each with their matching italics and in a Light, Normal and Bold version.
  8. ITC Lubalin Graph by ITC, $40.99
    ITC Lubalin Graph® was initially designed by Herb Lubalin and drawn to fit the requirements of typographic reproduction by Tony DiSpigna and Joe Sundwall in 1974. Its underlying forms are those of Lubalin's previously released ITC Avant Garde Gothic, but its shapes were modified to accommodate large slab serifs. Its condensed weights, which include small caps and oldstyle figures, were later additions by Helga Jörgenson and Sigrid Engelmann in 1992. The family, with its generous x-height and overall tight fit has come to represent the typographic style of American graphic design in the 1970s. The typeface is at home when paired with mid-century modern design and spare sanses or more traditional text faces from the period. ITC Lubalin Graph covers four weights in its condensed width from Book to Bold, and five weights in its normal width.
  9. SYN Nova by Borutta Group, $-
    SYN NOVA is a digitisation project of SYN – futuristic typeface designed by Wojeciech Freudenreich, famous polish graphic designer. Our concept, besides giving it a digital form, was to expand the character set, design minuscule and opentype features for the typeface. Together with Wojciech Freudenreich we created 4 new weights. The complete family (5 styles & Variable Font Version) is distributed under open and free font license. Subsidised by the National Centre for Culture under the programme Kultura w sieci
  10. Brushfox by Gatype, $14.00
    Brushfox is a brush script written in a relaxed and fast way. Letters made with brush pen on paper. It is then carefully scanned and drawn into vector format. That's why Brushfox has organic, authentic and relaxed characteristics. Brushfox has two sets of lowercase letters to give your text variety and a more natural look. You can enable Contextual Alternate in the OpenType panel to have these two sets vary randomly. It also has many style and underline alternatives which make your text and designs more attractive. Brushfox has two versions Textured and Solid. The textured version has a dry brush pen texture and the Solid is a slightly cleaner version. Brushfox is available in OpenType format. Thank You!
  11. Claretta by Cooldesignlab, $10.00
    Claretta is a Family Font full of modern styles. It comes with a completely new set of letters & glyphs, all filled with love. This font has 4 Styles: Normal, Bold, Italic & Outline. However, Claretta offers a futuristic design approach and sharp personality. Created & designed for Design purposes such as Titles, Logos, Games, Applications, Films, Posters, T-shirts, etc. Mac users can use the Letter Book, and Windows users can use Character Maps to view and copy additional characters to be included in your favorite text editor / application. I hope you enjoy this font. If you have questions, don't hesitate to give me a message :) CooldesignLab,
  12. FF Meta Headline by FontFont, $75.99
    German type designer Erik Spiekermann and American type designers Christian Schwartz and Josh Darden created this display and sans FontFont in 2005. The family has 12 weights, ranging from Light to Black in Compressed, Condensed, and Normal and is ideally suited for book text, editorial and publishing as well as poster and billboards. FF Meta Headline provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with tabular lining and proportional lining figures. This FontFont is a member of the FF Meta super family, which also includes FF Meta, FF Meta Correspondence, and FF Meta Serif.
  13. VVDS Hickory Dickory by Vintage Voyage Design Supply, $15.00
    Glad to introducing you Hickory Dickory - a stylish serif with an eighties mood. I really love this old advertising from those magazines. It was a new era of minimalism in photography and typographic design. The playful, stylish and modern. This font will fit perfectly not only this type of design - you may use the alternates characters and get a really playful typography at your project. Hickory Dickory has a lot of alternates, some letters have them up to 17. More than 620 glyphs total! Also, there is a true italic for perfect pairing. Normal & True Italic A lot of stylistic alternates 620+ Glyphs total Decimal and fraction figures
  14. Stripes by profonts, $41.99
    Stripes is a caps only font and does not contain additional ligatures, because there is an easy way to create as many of them as you like. To form a ligature, convert your word or word string into vectors. Activate the corner points of the straight lines (not the round ones) of a letter and drag them over the next or the previous letter. This way you can create any ligature of your own. Beware of overkilling, it could decrease the legibility of your text. Besides the normal J, Stripes contains a stylistic alternate which should be used to avoid ugly gaps between critical letter pairs (see pdf document).
  15. Laire Sans by Jolicia Type, $15.00
    Laire sans that we created at the end of 2021, we made visual communication more Friendly, bold with a geometric touch in our sans category called Laire, has a good level of legibility when applied as body text because we really consider the optical in each letter. Laire Sans has 40 Styles of Normal, Condensed, Oblique fonts with Weight from thin to extra Black, has a total of 693 glyps, Cyrillic is also available to meet the needs of several languages. Designed with Opentype features to help make using fonts easier We also include variable fonts to make it easier for users to set their own according to their desired needs
  16. Aztek 2D by 2D Typo, $36.00
    Aztek emerged as a custom face for an ethno-music festival, and gradually developed a more robust, geometric base. The original ethno roots can still be seen in some of the alternative caps, and the ease with which Aztek forms decorative elements and borders. There is also an alternative “Tall Caps” set, that goes alongside normal uppercase characters as if they were Small Caps. The font features Latin (extended to support German and Polish) and Сyrillic character sets. Though Aztek is an accidental face designed primarily for display work, it holds well at smaller sizes and can endure high ink gain printing found in letterpress and silk-screen processes.
  17. FF Eureka Sans by FontFont, $68.99
    Slovak type designer Peter Biľak created this sans FontFont between 2000 and 2001. The family has 20 weights, ranging from Light to Black in Condensed and Normal (including italics) and is ideally suited for book text and editorial and publishing. FF Eureka Sans provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Eureka super family, which also includes FF Eureka and FF Eureka Mono.
  18. Jeles by Tour De Force, $25.00
    Inheriting the beauty and style of old type classics from this genre, Jeles is blended with very elegant modern approach featuring soft corners, round slab serifs and tasty ball terminals. Jeles is designed mostly for display use and it is highly recommended to get the whole family if you want to get the best result. It is designed in two styles Condensed and Normal. The Condensed version is developed in two weights each coming with corresponding italics. While the Normal styles are three ranging from Regular, Bold and Black. The total of 7 separate fonts inside the family are quite enough if you look for diversity and flexibility at one place. You could use the uprights for more serious and strong headlines while the Italics work perfectly for more fresh and live subheads. Of course editorial design is only one of the many directions where Jeles family could be used successfully as we all know typefaces with so visible contrast between thin and thick and combined with classic elegance, could be easily used in every design of cosmetic industry, fashion, food, jewelry, etc. Try to design a stylish boutique shop signboard and you will surely discover its beauty and potential. Easy-to-read, it is good for print design, revealing its authentic letterpress-like character as well as perfect for screen use note that the thin strokes and serifs are not that thin to vanish on a low resolution monitor. Professionally designed, they are solid enough yet very elegant and even gentle making Jeles a desired family design of attractive web banners, web sites, apps and e-books.
  19. Gianis by Obelisk Gestalt, $34.00
    OBL Gianis is a family of compact geometric sans-serif typefaces designed with a strong focus on headline utility while infusing a touch of subtle naivety. We drew inspiration from the rigid yet rhythmic construction principles found in late 20th-century geometric classics like Avant-Garde, Futura, and Kabel. OBL Gianis seeks to salvage and build upon the legacy of geometric typefaces as they continue to evolve in the 21st century. We've considered various real-world scenarios and use cases, adapting to the ever-changing visual culture. This evolution has given OBL Gianis its unique quirks, including a larger x-height to accommodate bold usage in tighter typesetting, a compact double contour to balance the larger x-height, and shorter descenders and ascenders in lowercase characters. With extensive Latin character support (over 1000 glyphs) and 18 different weights and accompanying italics, OBL Gianis is well-equipped to meet the ever-changing demands and trends in headline typesetting.
  20. Valve by Typodermic, $11.95
    Introducing Valve—the ultimate industrial typeface for the modern age. With its superelliptical letterforms and pragmatic stroke logic, Valve is the perfect choice for anyone looking to evoke the cold, hard world of plastics, pharmaceuticals, electronics, and alternative energy. But don’t be fooled by Valve’s emotionless, android-like forms. This is a typeface that packs a punch, with soft stroke ends that lend it a touch of elegance and sophistication. Whether you’re designing a cutting-edge tech brochure or a sleek new website, Valve is the perfect choice for anyone who wants to convey a sense of modernity and precision. And unlike other ultramodern typefaces that rely on tongue-in-cheek references to retro futurism, Valve is purely synthetic. Built solely from artificial elements with no specific structural source, this is a typeface that’s as forward-thinking as they come. So why settle for a typeface that’s stuck in the past when you can choose Valve and embrace the future? And with OpenType fractions, numeric ordinals, and a wide range of currency symbols included, Valve is more versatile than ever. Available in five weights—Extra-Light, Light, Regular, Bold, and Heavy—as well as a set of sleek obliques, Valve is the perfect choice for anyone looking to take their design game to the next level. So what are you waiting for? Choose Valve today and see the difference that a truly ultramodern typeface can make. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  21. FF Mark Paneuropean by FontFont, $79.00
    Geometric sans fonts in the Bauhaus tradition were the inspiration for the design of FF Mark®, for example the Universal font by Herbert Bayer, Erbar® Grotesk, Kabel®, Neuzeit Grotesk and of course Paul Renner's Futura®. From an aesthetic point of view, FF Mark is a descendant of these classics of German typeface design that intends to meet the needs of modern communication. Hannes von Döhren and Christoph Koeberlin had the support of the entire FontFont Type Department in the design of FF Mark, including Erik Spiekermann, who took over the artistic direction of the project. The teamwork resulted in carefully planned, balanced forms, which are responsible for the harmonious overall impression of the font. The capitals are not based on Roman square capitals; rather, they have a uniformly wide letter form in a comfortable ratio to the x-height. Thanks to the x-height, which is significantly larger compared to the historical models, FF Mark is also very legible in small sizes. This makes it a very flexible font in terms of its range of applications. A contrast in the stroke width is barely noticeable. At the same time, light modulation supports readability, especially in the bold styles in small sizes. The uniform line ends are obvious for a contemporary sans family nowadays (unlike some of the historical precedents, which evolved over years). Other details from the predecessors are consciously maintained and provide for added individuality in FF Mark. For example, the limbs in the uppercase "K" and "R" are offset slightly from the stem. Alternative characters with crossbars are available for the numbers "0", "1", "7" and the uppercase "Z" and the lowercase "a" also has an alternative with an open form. German typesetters have the option of uppercase umlauts with points that are set lower, as well as a long "s" from the Fraktur. And last but not least, FF Mark has the very characteristic ft-ligature of Futura. FF Mark is available in ten finely tuned weights ranging from Hairline to Black. A Book style for text setting further emphasizes the well-rounded features of this contemporary typeface. When the font was published, it also included ten carefully designed cursives for all weights. Users also have the option of various numeral sets with old-style and uppercase numbers as well as small capitals. FF Mark also has some geometric shapes and arrows based on the features of Futura. FF Mark is a modern, full-featured, geometric sans serif that you can use without hesitation for large projects in headlines as well as in texts. FF Mark's design is a nod to the historical models and transports their charm, elegance and in some cases unusual design applications into a modern font family equipped with the most current typographical features. NEW: the new FF Mark W1G versions features a pan-European character set for international communications. The W1G character set supports almost all the popular languages/writing systems in western, eastern, and central Europe based on the Latin alphabet and also several based on Cyrillic and Greek alphabets.
  22. Theban Alphabet by Deniart Systems, $10.00
    Alphabet primarily used for writings with magical purpose. NOTE: this font comes with a comprehensive interpretation guide in pdf format.
  23. Tropic Sign by Kern Club, $10.00
    Aloha vibez bruhduh Uppercase Character Set A-Z Numerals & Simple punctuation OTF file format Drawn by Samborghini. Kerned by Dontrealllycare
  24. The Lucky Hamster by Awan Senja, $14.00
    Introducing our newest funny typeface with cool stylistic alternate , The Lucky Hamster, a funny typeface font. This font perfectly made to be in poster funny, and the other various formal forms such as invitations, labels, logos, magazines, books, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose.
  25. Vatican by Alan Meeks, $45.00
    Vatican is a calligraphic face. The lower case is influenced by the lettering of Arthur Baker but the caps are more formal, the shape of the Cap V reminded me of a Bishops Mitre which led eventually to the name. The lighter weight works particually well in small text pieces
  26. Varstate by Alphabet Agency, $15.00
    The Varstate font family is a versatile collection of fonts inspired by the varsity team name lettering often seen on apparel such as Letterman jackets, t-shirts and hoodies. The fonts can be used in combination to provide a variety of design options and different looks in genres such as sports, leisure and industry. The family contains fonts in 4 weights; Normal, Semi Light, Light and Extra Light. Each font includes Latin basic characters which includes uppercase, lowercase, numbers, punctuation and much more.
  27. Neue Yokarto by Kereatype, $17.00
    Introducing our new exploration Neue Yokarto, another vintage-inspired font pairing between Script and Slab Serif, with the additional effects Normal and Spurs, including italic styles. Developed from various references such as vintage signage, logos, badges, and old-fashioned graphics, Neue Yokarto is an all-caps font, meticulously crafted with a highly ornamental taste. Neue Yokarto is perfect for various display purposes. You can use this font for posters, labels, logos, signboards, T-shirts, book covers, decorations, merchandise, and more!
  28. Corbert Compact by The Northern Block, $-
    A compact geometric sans serif typeface influenced by Bauhaus and the early modernist era. Precise shapes are optically adjusted to create a clear, natural typeface with excellent legibility across various applications. Corbert compact is part of the popular Corbert type system; other widths include Normal, Condensed and Wide. Details include over 590 characters; OpenType features consist of five variations of numerals, including inferiors, superiors, fractions, alternative lowercase a, e and g, and language support covering Western, South, and Central Europe.
  29. Candrika by Putracetol, $22.00
    Candrika is a classic label display typeface. Come up with solid and decorative style. This font inspired by the vintage package label and old signboards. The style of this font is strong, classic and dynamic. So that makes this font good for normal text sizes or large headline text sizes. Candrika is also great for any kind of display purpose from logos, label, tshirt, apparel, barbershops, tattoo, packaging, poster, signage, greeting card and logotype. This font is also support multi language.
  30. NorB Note by NorFonts, $28.00
    NorB Note is a handwritten text font with an angled fat marker lettering style. You can use this font with any word processing program for text and display use, print and web projects, apps and ePub, comic books, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations and any casual lettering purpose… or even just for fun! NorB Note comes with 3 weights, each with their matching Italics, Oblique and in a Light, Normal and Condensed version. (a Chalk version is also featured!)
  31. Edits And Credits JNL by Jeff Levine, $29.00
    Edits and Credits JNL is a cheerful sans serif typeface modeled from ceramic letters in a movie titling set from the late 40s or early 1950s. In the original kit, letters would be lined up accordingly against a contrasting background and photographed for home or professional movie and slide titles. Note: The cap height is slightly smaller than normal for the respective point size. This will give the effect of wider line spacing - similar to that of home movie titles.
  32. Feltboard JNL by Jeff Levine, $29.00
    Feltboard JNL was drawn from images of letters and numbers contained in a felt board (also known as a flannel board) sign kit from the 1940s or 1950s. The irregularity of stroke widths and character shapes is representative of the actual shapes of the die-cut pieces found within this kit. Note: The cap height is slightly smaller than normal for the respective point size. This will give the effect of wider line spacing - similar to that of hand-made signs.
  33. Tomkin by Typesketchbook, $55.00
    Tomkin font is an extra large super family of 54 fonts! Tomkin have such a big abundance of contrast, styles, weights, width. Typesketchbook consists of a very usable, clean and modern sans typeface with Semi-square struture. The complete Tomkin type family includes 9 weights with italic and 3 width (normal, narrow, condense) versions for each of them all in all 54 fonts for a multifunctional usage, especially for cooperative work, such as website, magazine, editorial, publishing , as well as packaging.
  34. TwentyFourNinetyOne by steve mehallo, $19.91
    TwentyFourNinetyOne [2491] is a reinterpretation of the alphabet of 1919 by Theo van Doesburg; the original a true rendering of the thinking of the Dutch-based art movement “de Stijl.” Jump forward to 1980 and prop lettering used on the Buck Rogers in the 25th Century television series; a vernacular typeface that was a utilitarian mix of geometry and pixel-based forms, used to symbolize the futuristic universe of 2491. At times it would appear on spaceships, laser guns, signage at space ports or in one episode, a Spandex tapestry. It only seemed logical to combine and rethink the letterforms, add ligatures + other extras, and see what the results would be. Futuristic, fun and bold to read! 2491: In the future, all type will look like this.
  35. JWX Western by Janworx, $19.95
    The term Old West conjures up memories of vintage movies and TV shows featuring saloons and dancehall girls. Old wanted posters and cowboys. Rowdy prospectors in the Goldrush, mountains and lots of wide open space. Many of the lettering styles of those days are still in use, reflecting the past, present, and probably the future here. Western style fonts appear in the signage of bars, restaurants, casinos and ski areas. It's a style that speaks of the way it once was in a nostalgic way. This family of three fonts pays tribute to the Old West and its colorful history, with a semi-plain style, a decorated style, and a really lively rendition of our gaudy and raucous history from a century or more ago.
  36. Mestika Arabic by Boharat Cairo, $20.00
    Mestika is a resinous spice, in Arabic means gum, the name is Mestika cause the mestika has a mixture of sharp edges and cursive connections, that mixture gives the typeface an edge to stand out, a low contrast sharp design with 9 weights making it works well with text and headlines. The design is a collaboration with the Iranian designer Kamyab Jafari, The typeface is a modern design, and has a wide range of ligatures and features for better justifications. The typeface comes with 9 weights, and works in variable axes, the typeface now supports only Arabic-based languages, but in the near future, it would support Latin-based languages, the Typeface is based on Naskh calligraphy, something in between the Iranian and the Arabic styles.
  37. Soprani Variable by insigne, $129.99
    "Step into a world where the 1920s meet the future with Soprani—a typeface that seamlessly blends vintage charm and modern sophistication. Drawing inspiration from a distinctive plaque unearthed in New Zealand, Soprani showcases serifs that flare and shimmer, capturing the essence of art nouveau and arts & crafts in a contemporary light. Dive into its rich OpenType features, granting designers unparalleled flexibility to bring their visions to life. Its condensed yet elegant letterforms are the perfect fit for everything from artful table books and stylish menus to dynamic media showcases in TV and film. Spanning from the graceful subtlety of its thin variant to the undeniable boldness of the black, Soprani is diverse and dynamic. Soprani isn't just a typeface—it's a revolution in design. Production assistance by Lucas Azevedo and ikern.
  38. Nt1972 by Harvester Type, $20.00
    NT1972 is a display font from the future. Font in the era of cyborgs and cyberpunk. This is a sharp, brutal font with futuristic shapes. It combines style and functionality, so the font will look great in your futuristic design in any environment, be it a logo or a merchandize. The angle of inclination in each glyph is 50 degrees, all glyphs also have the same stem sizes to create a good font system. All this is done to get a good futuristic cyberpunk font that will give style to your design, be it a logo, poster, banner, merchandize, title, packaging or product design. In addition to all this, there is support for many languages and alternative characters. In case of any questions, problems or suggestions, please email: bunineugene@gmail.com
  39. Kirshaw by Kirk Font Studio, $24.00
    Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, and Univers are showing their age like an old Elvis Presley song. Kirshaw is a clean, rounded design with sharp contrasting edges. Like those classics, Kirshaw is easy to read in small body copy and captions, plus it's delightfully modern and stylish for headlines and logos. I designed Kirshaw and Kirkly while undergoing cancer treatment at Stanford Medical Center. Font design was always in the back of my mind and now I had extra time. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters).
  40. Preface by Shinntype, $39.00
    Preface vs. Helvetica/Futura/Gill: a different strategy of text color. Whereas the established classes of sans serif typeface achieve a dynamic balance between stroke and space by combining a diversity of letterform with an evenness of fit, Preface switches the emphasis, driving out diagonals to create a dominant harmony of curves and perpendiculars, matched with a greater variety of inter-character space shapes—the result of extra width introduced in the “f” and “t”, and by the openness that accompanies the wide tails of the “ a” and “l”, the long ear of the “r”, and the serif of the “i”. En masse, and in keeping with the present trend in typography, Preface exhibits a coarser texture than the traditional sans serif faces, but one that is nonetheless even and precise. With tabular, oldstyle figures.
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