In 1929 Chauncey Griffith at Mergenthaler commissioned W.A. Dwiggins to design a warmer and less mechanical Geometric Sanserif to compete with Futura. Dwiggins’ best efforts proved that human warmth had little to do with cool geometry; for twelve years, until the introduction of Spartan, Mergenthaler lost ground to Intertype’s licensed version of Futura.

Futuristic Ballad is a modern, stylish and elegant font. It comes with uppercase and lowercase characters, a set of punctuation marks, numbers, Cyrillic characters, an alternative set of latin and cyrillic, ligatures and multilingual support. This font is suitable for use in future technology projects, branding, logos, posters, product packaging, etc.