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  1. Strangeways by Ana's Fonts, $12.00
    Meet Strangeways! A cute handwritten font in 2 weights, bold & italic, with: A-Z, a-z, 0-9, accents punctuation and symbols Ligatures Extra squiggles that can be used to underline, strike through or decorate your text. New! Cyrillic alphabet Strangeways great for any of your cute designs, in quotes, postcards, logos.
  2. Calling Cards by Ana's Fonts, $12.00
    Calling Cards is simple and clear, slightly condensed sans serif font family in 3 styles: Regular, Italic and Bold. Each font includes ligatures and stylistic alternates. Calling Cards looks great in quotes, logos, print, and social media, and is perfect for both short and long texts, at small and large font sizes.
  3. Envoy by Tim Rolands, $20.00
    Envoy is a serif type inspired primarily by Garalde oldstyle types like those of Claude Garamond. As such, it is particularly well suited for book and magazine text. Characteristic details more typical of Venetian oldstyle faces serve to give Envoy just a bit more personality. The base family includes regular, italic, bold, bold italic and small capitals. Expert sets add ligatures and alternate letterforms. Display sets include letterforms customized for titling. Originally designed in 1995 and 1996, for the 1996 Morisawa International Typeface Design Competition, Envoy was later revived, completed and publicly released in 1998. During the initial design, the family was known as Truman in honor of Northeast Missouri State University becoming Truman State University, but the name was changed to Envoy prior to entry in the competition.
  4. Strokes by Favorite Fonts, $17.00
    The "Strokes" font family presented here has several styles: regular, italic, bold and bold italic. The font supports the alphabet consisting of Latin letters and symbols, Cyrillic, Tatar. The composition of the font "Strokes" includes graphemes from uppercase and lowercase letters, numbers, standard characters. The originality of the font lies in its name. The "Strokes" font is made up of many intersecting lines, forming rounded sans-serif letters, but at the same time smooth and easy to read, which will fit perfectly into your composition. The unusualness and attractiveness of the font makes it noticeable among the texts that surround us everywhere. This property is convenient to use on signs, logos, corporate identity, product packaging. The decorativeness of the font is eye-catching and will add important accents to your work.
  5. Fleischman BT by Bitstream, $50.99
    Charles Gibbons' Fleischman BT Pro revives J.M. Fleischman's quirky and elegant text faces of the 1730s. Born in Germany, Fleischman worked in Holland, primarily at Enschedé en Zonen where he cut dozens of faces. His types represent some of the earliest examples of the Transitional style, predating and influencing the work of Fournier, Baskerville, and Bodoni. They were wildly popular in their day, used for everything from newspapers to currency, and Fleischman himself has enjoyed a renaissance of late. Fleischman BT Pro preserves the feel of the printed metal types while expanding the original to include four OpenType fonts: roman, italic, bold, and bold italic. They all include small caps, old style and lining figures, discretionary and historical ligatures, ornaments, and superiors. Fleischman Pro also supports Western, Central European, and Eastern European languages.
  6. Ador by Fontador, $24.99
    Ador is a humanist sans serif especially designed for contemporary typography and comes up with 8 weights from ultralight to black plus true italics and 343 ligatures. A large x-height not only creates space in the letters for extra-bold styles, but also lends Ador an open and generous character in the more narrow and semi-bold versions. The nice balance between sharp ink trapped and soft, dynamic shapes helps to work in small sizes. Diagonal stress, angled finials and the 4 degree true italic styles give Ador a dynamic look. The font contains 981 glyphs including small caps, tabular, old style, fractions … and a wide range of flexibility for Latin language support for every typographical needs. Ador is a contemporary sans serif typeface, special for logotypes, brands, magazines and editorial.
  7. Wonderworld by Mans Greback, $69.00
    Wonderworld is an antique calligraphy typeface. This medieval font brings you back to the magic times of stories about knights and kings, with thin fractur letterforms and sharp edges. Use it for a blackletter logotype or headline to give your work that genuine Middle Ages look. The Wonderworld family consists of four high-quality fonts: Regular, Italic, Bold and Bold Italic The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  8. Arando Script by Mans Greback, $59.00
    Arando Script is a retro script typeface. A perfected calligraphy with uniquely beautiful letterforms, Arando Script is a professional quality handwriting font family. Drawn and created by Mans Greback in 2022, it is perfect for a formal restaurant headline or feminine logotype design. Arando Script is provided in four styles: Regular, Bold, Italic and Bold Italic, which compliment each other and maximise your options and design experience. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  9. Pergamon by URW Type Foundry, $39.99
    The Pergamon series is a creation of Alfons Schneider (1890–1946) and was issued by the foundry of Ludwig Wagner in Leipzig in 1937/1940, though the website of the Klingspor-Museum says that several of the faces were probably produced after the death of Schneider. This digital version is extended with the necessary OT characters and signs, while also the “символы кириллицы” are added. Also, in addition to the members of the family designed by Schneider, regular, italic, bold and bold italic extended versions were produced. The specimens of Ludwig Wagner stated emphatically: “In allen Graden werden beide K K geliefert”, so these two forms are in all the faces, while the two condensed members also have k k, as the specimens said that this alternative character was also in these two faces.
  10. Tahura by Dora Typefoundry, $23.00
    Tahura is a classy typeface that is luxuriously bold and bold in style specifically for strong use, with a versatile touch. Consists of 4 styles, Regular, Italic, Outline, and Outline Italic and is very suitable for all medium or large uses because of the exact line shape, which made by flying machines. It is suitable for graphic design and screen use whatever your project is like branding, magazines, editorials, wedding invitations, logo design, posters, social media, and more! Also supports multilingual and PUA encoded! Feature UPPERCASE lowercase Number & Symbol International Glyphs Alternative Uppercase Alternative lowercase Ligatures Feature UPPERCASE lowercase Numbers & Symbols International Flying Machines Alternative Letters Alternative lowercase letters Ligature If you need anything else, just shoot me at the email at: doratypefoundry@gmail.com Hope you enjoy it.
  11. Boho by Latinotype, $39.00
    Boho is inspired by a bohemian girl who is a free soul and creative spirit. She is a city girl, but she loves spending a lot of time outdoors and being close to nature. She loves art and going to the antiques and organic food markets. She is a wild and free spirit who knows no bounds. Boho is Coto Mendoza’s first Script font family, which is based on gestual calligraphy with Cola pen. A first exposure to gestual strokes applied to font design can be seen in her previous work, Macarons. Boho consists of 4 subfamilies: Script, Line, Sans and Serif. Each subfamily comes in 4 weights: Regular, Bold, Italic and Bold Italic. Script and Line versions include a teardrop terminal variant. Dingbats and ornaments are also included. Boho. Love and creative spirit!
  12. Airium by Mans Greback, $49.00
    Airium is a decorative serif typeface. Classy and clear, but with original display features, Airium assures any graphic project a characteristic appearance and unique personality. It is lightweight and bright, with cut-out parts and hollow vertical strokes. Use the parenthesis characters ( [ { } ] ) to make decorative swashes. Example: [Wonderful] The Airium family consists of four high-quality styles: Regular, Bold, Italic and Bold Italic. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  13. Parangon by ParaType, $25.00
    PT Parangon™ was designed in 1986-2002 by Anatoly Kudryavtsev and licensed by ParaType. This type family belonges to Neogrotesque subclass of closed Sans Serif. Letterforms of lower case is based on the tradition of 1710 Civil type and some modern Italic types. The family has a lot of weights and styles including Extra Condensed, Condensed, Regular, Extra Light, Light, Bold, Extra Bold. For advertising and display matter. Also it can be used for texts in advertising magazines.
  14. Pontiff Wide by Jehoo Creative, $19.00
    Designed to stand out is perfect for giving bold impressions, Pontiff Wide is a display typeface with sharp edges and has a wide shape referring to the neo vintage trend. Equipped with italic style and outline increasingly make this font striking and prominent in all its shapes and styles, bold format provides a great personality type in the title. Characters that are well-suited for a wide variety of applications from editorial design to branding, advertising, publicity and digital.
  15. Vulpa by Eclectotype, $36.00
    Vulpa is a charming serif family in regular, italic and bold, informed by the proportions of a personal favorite, Plantin. The quirky foxtail terminals (inspired in part by my script font, Gelato Script) can be seen across all three styles. These little details make the typeface very expressive at display sizes, but practically disappear at text sizes, making for a very versatile face. Across the three styles there are a number of useful OpenType features which make Vulpa capable of demanding typographic work, even though there are only three styles. Regular, italic and bold are all you really need anyway! The regular and bold weights both include small caps, and the italic features swash capitals for most letters. The italic also features quaint discretionary ligatures, and all styles include standard ligatures, automatic fractions, proportional and tabular, lining and oldstyle figures. If this isn't enough, the Vulpa family also includes Ornaments and Drop-Cap fonts. There is an ornament for A to B, a to b and 0 to 9. These have been carefully designed to match the feel of the text fonts, and many are influenced by ornaments and fleurons from the ATF 1912 Type Specimen book. The drop-caps have an engraved look, and two color versions can be made by overlaying upper and lower case. Despite the lack of weights compared to ‘workhorse’ faces, the charm and versatility of Vulpa make it a really useful typeface, that I hope you'll enjoy using as much as I enjoyed making.
  16. Epoxy by Ahmad Jamaludin, $15.00
    EPOXY - A font that exudes the playful and iconic vibes of the y2k era, inspired by the beloved Barbie cartoon style, where all hues are dipped in pretty pink. With 6 captivating styles for each type - Regular, Italic, Outline, Extrude, Outline Italic, and Extrude Italic Features: Epoxy Main File Has 6 Variable: Regular, Italic, Outline, Extrude, Outline Italic, and Extrude Italic Instructions (Access special characters, even in Cricut Design) Simple Installations PUA Encoded Characters Dharmas Studio
  17. Paneuropa 1931 by ROHH, $19.00
    Paneuropa 1931™ is a faithful recreation of XX-century Polish classic, made by Idzikowski foundry in Warsaw, 1931. Original Paneuropa was a renowned and highly popular typeface in XX-century Poland, and was widely used in all kinds of design, editorial use and printed materials for decades. Paneuropa is a geometric, clean and versatile font family inspired by Paul Renner's famous Futura - it is a bit narrower, with different proportions and details in drawing, completely different figures and punctuation shapes than Futura. It is an interesting and refreshing alternative to Futura with its own distinct personality and a subtle authentic vintage flavour. Paneuropa 1931 contains separate styles for display and large sizes as well as styles for small text sizes - differing in spacing and the softness of letterforms. The family features an original Paneuropa Double font - a beautiful inline style for headlines and display use. The whole family is completed with added missing inbetween styles as well as italics. The original subfamily set is available for purchase and it contains solely the original Paneuropa styles (Thin, Regular, Bold, Text Regular, Text Italic, Double). Paneuropa 1931 characteristics: letter shapes and proportions are very faithful to the original, keeping its idiosycrasies and inconsistencies spacing and kerning are carefully adjusted in order to achieve the colour of the original fonts, keeping maximum possible consistency - a compromise between authentic vintage feel and legible consistent text colour (for hardcore users: just turn off the kerning) weights precisely matching the original (Thin, Regular, Bold, Text Regular, Text Italic, Double), inbetween weights were added (Light, Demi Bold, as well as missing italic styles) italic angle faithful to the original (8 degrees) softened corners help achieving the character of old imprecise printed display styles for big sizes are sharper and have tight spacing, text styles have softer shapes (recreating small print imperfect print) and broader spacing for use in paragraph text (spacing in both display and text styles matches the original as well) original style names in Polish for devices with Polish set as their primary language The family is very versatile. The Inline style as well as bold and thin weights are perfect for headlines and display use, other styles works wonderfully as paragraph text. Paneuropa 1931 consists of 18 fonts - 5 display weights with corresponding italics + 3 text weights with corresponding italics + 2 inline styles (for big and small print sizes). It has extended support for latin languages, as well as broad number of OpenType features, such as case sensitive forms, fractions, superscript and subscript, ordinals, currencies and symbols.
  18. Life Support - 100% free
  19. Colagent by Great Studio, $25.00
    Colagent is a high-contrast typography inspired by transitional and contemporary typography. The font expands its usability by providing weights ranging from Light to black. Natural curves, swelling and slanting stems grow in characters as the font gets heavier. While the thinner weights have reduced contrast and optical corrections to create a warm and soft appearance. Featuring charming italic letters, exceptional bold weights, and full character support for over 200 Latin-based languages. Colagent excels in display settings such as editorial design, titles, branding projects, logo design, packaging, magazine headings, advertising, short or long text. Colagent also comes with four Variable font versions: Regular, Italic, Condensed, and Condensed Italic to make it easier for designers to explore and perfect beautiful designs, uncovering many visual tones and hidden secrets.
  20. Korge by Ferry Ardana Putra, $19.00
    Introducing "Korge", a captivating and versatile retro bold slab serif font that seamlessly marries vintage aesthetics with modern functionality. With its bold design, serif form, and a trio of regular, rounded, and extruded versions, Korge offers a wealth of creative possibilities for your design ventures. Korge is a font that transports your projects back to the golden eras of design. Its bold and distinct serifs evoke a sense of nostalgia, lending your creations a classic and enduring appeal. Korge provides not one, but three distinct styles to choose from. The regular version exudes a commanding presence, while the rounded variant softens the edges for a more approachable feel. The extruded version adds depth and dimension, giving your text a 3D, eye-catching quality. Korge is a font that speaks the language of design across borders. With its multi-language support and PUA encoding, it ensures your message resonates with audiences from diverse linguistic backgrounds. From logo design to branding, packaging, posters, and beyond, Korge adapts seamlessly to a wide array of design projects. Its bold slab serifs demand attention, making sure your message is delivered with both authority and style. Korge invites you to embark on a journey of creative exploration. Craft memorable headlines, iconic logos, or striking signage – this font is your canvas for pushing the boundaries of design. With Korge, the possibilities are limitless. Its vintage-inspired bold slab serif design, multi-language support, and versatile styles make it the ideal choice for designers seeking to infuse their projects with timeless charm and contemporary appeal. Get ready to bring your visions to life with Korge, where classic meets cutting-edge. ——— Korge features: A full set of Uppercase & Lowercase letters Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features +237 Total Glyphs Rounded Style + Regular Style Extruded Style Korge Includes: Korge Regular Korge Regular Extruded Left Korge Regular Extruded Right Korge Regular Extruded Left Italic Korge Regular Extruded Right Italic Korge Rounded Korge Rounded Extruded Left Korge Rounded Extruded Right Italic Korge Rounded Extruded Left Korge Rounded Extruded Right Italic
  21. Market Square by Hanoded, $12.00
    I love markets, especially the farmer’s markets with fresh produce and home made cheese. Too bad I need to travel a long way to get to one, as there is only a ‘regular’ market in my hometown - you know, with cheap duvets, ‘local’ fruit like bananas and a guy selling books about the end of times. I thought it would be great to create a font family you could actually use on a market. Hence Market Square. Market Square consists of 4 different fonts (each with its own Italic style), ranging from a fat marker font to a thin, squarish font. Each of them oozes freshness and authenticity and they were designed to complement each other. The cherry on top is the cute doodle font, loaded with fresh produce and seafood - just like you’d see on a Market Square.
  22. FF Layout by FontFont, $41.99
    German type designer Gerd Wippich created this script FontFont in 1996. The family has 7 weights, ranging from Regular to Bold (including italics) and is ideally suited for festive occasions and editorial and publishing. FF Layout provides advanced typographical support with features such as ligatures and case-sensitive forms. It comes with tabular lining figures.
  23. Madisonian by Présence Typo, $36.00
    Madisonian has been found in a catalogue of the New York Bruce type-foundry, dated 1859. The lower cases have the feeling of a Bodoni Italic and the initials have a "spencerian" touch. This font did exist originaly in a single weight. The family has been extended with a bold and an engraved version.
  24. Anivers by exljbris, $-
    Anivers is robust and rigid, forgiving, flexible and elegant ... and also suitable for a broad use: from a stationery to a poster headline. From an intro in a magazine to a base for a logo. This OpenType font family comes in regular, italic, bold and small caps and offers supports CE languages and even esperanto.
  25. FF Matto by FontFont, $41.99
    Italian type designer Alessio Leonardi created this display FontFont in 1996. The family has 12 weights, ranging from Regular to Bold (including italics) and is ideally suited for festive occasions and poster and billboards. FF Matto provides advanced typographical support with features such as ligatures and case-sensitive forms. It comes with proportional oldstyle figures.
  26. Weather In October by Wildan Type, $10.00
    Weather in October is a handwritten font. The letters are classy and unique. Use Weather in October to get a more elegant look This font is perfect for quotes, headings, blogs, invitations and more! This purchase includes Regular,Italic, Movement, and Hollow Style You will be able to use this font in ANY program!
  27. Rapido by Typestation, $20.00
    Rapido is a kind of Italic hand lettering typeface. We designed it with the phenomenon of writing fast and perfect cutting edges. Rapido is available in Light, Regular and Ultra Bold weights to make your work look perfect at various movements. Rapido will work best on magazines/ menus/ books quotes and everything you're gonna initiate.
  28. Homade by Eko Bimantara, $18.00
    Homade is sans font family that created in a way that give an ease-looking, close to casual typeface. It's fit for branding, product, food or culinaire theme and various others. Its consist of 5 styles from regular to extra bold with each matching italics. Its contain 388 glyphs that covered broad latin languages.
  29. Yarikha by ActiveSphere, $30.00
    Yarikha is a geometric display font and works best in display applications, such as posters, logos and titles. It has five weights: regular, semibold, demibold, bold and extrabold, each available in italic, making a total of ten styles. Each style has a full upper and lower-case, accents, punctuation and a selection of monetary symbols.
  30. CalliSans by 38-lineart, $21.00
    Introducing CalliSans : a revolution in typography. 14 fonts, 7 regular and 7 italic, seamlessly blend calligraphy's grace with sans-serif simplicity. Perfect for projects demanding elegance, from books to digital screens. Make a bold statement with its distinctive style. Timeless yet contemporary, it transcends trends. Your creative secret weapon. CalliSans Pro: where art meets design.
  31. Bucintoro by Three Islands Press, $24.00
    Bucintoro is a modern version of the rotunda blackletter, the Gothic book hand of Italy and Spain in the 14th, 15th, and 16th centuries. As the name implies, it's more "rotund" than the tall, angular Textur blackletter used in Germany that Gutenberg imitated. While the use of blackletter continued far into the 20th century in Germany and Scandinavia, the rotunda gave way to roman (and later also italic) letterforms in Italy, France, and Spain. It's less well known these days. Bucintoro has upper- and lowercase alphabets, numerals, punctuation, diacritics but lacks such modern characters as currency symbols. Has light, medium, and black weights.
  32. Bubbble Gum by VP Creative Shop, $15.00
    Introducing Bubbble Gum - sans serif typeface - 9 fonts Bubbble Gum is modern, rounded typeface with 9 fonts, regular, italic and multilingual support. It's a very versatile font that works great in large and small sizes. Bubbble Gum is perfect for branding projects, home-ware designs, product packaging, magazine headers - or simply as a stylish text overlay to any background image. Uppercase, Lowercase numeral, punctuation & Symbol Hairline Light Regular Bold Black Italic ( Hairline, light, regular, black ) Ligature glyphs Multilingual support Feel free to contact me if you have any questions! Mock ups and backgrounds used are not included. Thank you! Enjoy!
  33. Olivia Sans by Stabenfonts, $45.00
    The rounded Sans with edges. Olivia Sans got curves on the outlines and edges on the inlines. So it can be very legible and space efficient at the same time: the curves keep the distinctions between the letters, the corners keep the influences from broadnibbed pens with a subtle horizontal stress for great legibility. Olivia has personality without being obtrusive. Three weights (light, regular, bold) are equipped with real italics, SmallCaps, different sets of figures, accents for almost every latin script, arrows, symbols. A fourth weight (black) comes without italics or SmallCaps, but all the other features. Olivia: with or without.
  34. Stage Memory by Sarid Ezra, $19.00
    Introducing, new retro font, Stage Memory - a regular and italic serif Stage Memory is a retro and soft bold serif with regular and italic style that will make your presentation or logo even more stunning with vintage feels! This font will make your project looks retro, chic, and presentable. You can use this font for poster, event, or your social media post. Stage Memory also support Multi Language. You can access the underline just from ligature of opentype feature, just type underline + number(1-3) in the middle of the text for example Mem_2ory What will you get
  35. First Prize by Letterhead Studio-VG, $45.00
    First Prize typeface has simple shapes. It is a narrow, heavy sans serif typeface with geometrical logic and quite predictable constructions of characters. The idea behind it was to combine constructed structure of the skeleton and some calligraphic ideas, swashes and cursiveness. At the moment First Prize typeface consists of three narrow styles: bold, upright italic and italic. Cursive weights have beautiful ending swashes and initials. There are few alternative shapes for A&N. As a Display typeface First Prize will work very well with any other typefaces for the good of any project in print or online.
  36. Olivia Serif by Stabenfonts, $45.00
    The rounded Serif with edges. Olivia Serif got curves on the outlines and edges on the inlines. So it can be very legible and space efficient at the same time: the curves keep the distinctions between the letters, the corners keep the influences from broadnibbed pens with a subtle horizontal stress for great legibility. Olivia has personality without being obtrusive. Three weights (light, regular, bold) are equipped with real italics, SmallCaps, different sets of figures, accents for almost every latin script, arrows, symbols. A fourth weight (black) comes without italics or SmallCaps, but all the other features. Olivia: with or without.
  37. Two Race by Alit Design, $10.00
    Introducing Two Race Typeface 🏁The Two Race font 🏁 is inspired by the sporty racing display font. This bold, italic and strong font with an impression of speed is perfect for making sports racing themed designs. Can be used for making logo designs, car stickers, racing event titles and so on with sport race themes. In addition to the regular Two Race, there is also an italic version which makes it look faster and cooler. Apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA).
  38. Andove by Locomotype, $20.00
    Andove is a narrow sans font with very tight compression. With a slim character and a fairly large x-height, Andove looks great for very large and eye-catching typesettings. The one-sided serif in ascenders makes this font very unique and stands out to show it is sporty and strong enough. What's even more interesting is Andove has a true italic on each weight so it can be an option for really big headlines and poster title. Andove consists of 10 styles in six weights — Thin to Bold — Upright and True Italics and comes with extended language support including Cyrillic.
  39. Montix by Linotype, $49.00
    Montix is a narrow, constructed type family that developed by the German designer Diana Fischer in 2003. With five weights (light, light italic, regular, regular italic, and bold), Montix is a particularly effective small family, especially when used for headline or display purposes. Montix's letterforms have relatively long ascenders and descenders, which compared with its horizontally compact body gives it its unique style. Words or lines of text set in Montix would look best when some amount of white space is left around them. Because of this, the faces are well suited for logos and corporate identity uses.
  40. ALS Direct by Art. Lebedev Studio, $63.00
    ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.
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