Century Gothic™ is based on Monotype 20th Century, which was drawn by Sol Hess between 1936 and 1947. Century Gothic maintains the basic design of 20th Century but has an enlarged x-height and has been modified to ensure satisfactory output from modern digital systems. The design is influenced by the geometric style sans serif faces which were popular during the 1920s and 30s. The Century Gothic font family is useful for headlines and general display work and for small quantities of text, particularly in advertising. Century Gothic family has been extended to 14 weights in a Pan-European character set from Thin to Black and their corresponding Italics. The already existing 4 weights of Regular and Bold with their Italics are additionally still available in the STD character set. For international communication, the W1G versions offer the appropriate character set. They contain Latin, Greek and Cyrillic characters and thus support all languages and writing systems that are in official use in Western, Eastern and Central Europe. Century Gothic Variable is features two axes: Weight and Italic. The Weight axis has preset instances from Light to Black. The Italic axis is a switch between upright and italic. Looking for the perfect way to complete your project? Check out Aptifer™ Slab, ITC Berkeley Old Style®, FF Franziska™, Frutiger®, ITC Legacy® Square Serif or Plantin®.

Century Gothic™ is based on Monotype 20th Century, which was drawn by Sol Hess between 1936 and 1947. Century Gothic maintains the basic design of 20th Century but has an enlarged x-height and has been modified to ensure satisfactory output from modern digital systems. The design is influenced by the geometric style sans serif faces which were popular during the 1920s and 30s. The Century Gothic font family is useful for headlines and general display work and for small quantities of text, particularly in advertising. Century Gothic family has been extended to 14 weights in a Pan-European character set from Thin to Black and their corresponding Italics. The already existing 4 weights of Regular and Bold with their Italics are additionally still available in the STD character set. For international communication, the W1G versions offer the appropriate character set. They contain Latin, Greek and Cyrillic characters and thus support all languages and writing systems that are in official use in Western, Eastern and Central Europe. Century Gothic Variable is features two axes: Weight and Italic. The Weight axis has preset instances from Light to Black. The Italic axis is a switch between upright and italic. Looking for the perfect way to complete your project? Check out Aptifer™ Slab, ITC Berkeley Old Style®, FF Franziska™, Frutiger®, ITC Legacy® Square Serif or Plantin®.

Stamen is the answer to a big question: What would happen if one tried to create a typeface that was ‘out of time’? If a type designer was to turn off the internet and put away the type specimens and just try to explore limbic, phantom history, what might that look like? No slavish explorations of the past. No gropings toward the future. No exhaustive core sample of the contemporary. Instead, using what one remembers of history and our collective vision of the future (usually a future imagined from the past) and channeling that into something that is, hopefully, new… The Bentons meet Frutiger for a Manhattan on a space station while Matthew Carter sways to the sweet sounds of the chorale that occasionally played through the halls of Stephenson Blake. This smear of implicit history expressed without explicit reference—this is Stamen: a family of 12 typefaces with a ton of alternate characters. The bold weight was designed for the LP “I Thought the Future Would Be Cooler” ( http://ittfwbc.com/ ) by the band YACHT in response to their request for a typeface that was ‘lost in time’, and refers to neither strict historical models nor purely futuristic forms. I built a small family out from there. It works well in text, but just as well for display setting. I think you’ll enjoy using it.

Moon and Stars is a handwritten script font and illustrations collection, perfect to create cute handmade designs, such as logos, packaging, prints and postcards, patterns, and social media posts. Moon and Stars includes: A handwritten script font with tons of ligatures for a smoother text. A dingbat font with 52 handmade line drawings, including food, fruits, vintage objects and plants, with a bonus blackout version.

Honey and Smoke is a handwritten script font and illustration collection, perfect to create cute handmade designs, such as logos, packaging, prints and postcards, patterns, and social media posts. Honey and Smoke includes: A handwritten script font with tons of ligatures and a bonus slant version A dingbat font with 62 handmade line drawings, including fruits, vegetables and plants, with a bonus blackout version.

The melon (Cucumis melo) is an herbaceous plant monoecious trailing stems. It is known for its fruit, a berry summer season with a high water content and sweet taste. The Melon font, like the fruit in which has been inspired, is characterized by its organic shapes “soft” and heavy weight. Carefully traced and drawn by hand, offers the possibility to use linked or unlinked characters, and any combination of them, because the kerning pairs have been specifically regulated. Melon Script fonts are presented as family of four widths: Condensed, Regular, Expanded and Ultra-expanded. Each of them contains 623 glyphs, a full set of stylistic alternates, swashes, ligatures, ending letters, underlines and all diacritic signs support for Central European languages. We strongly recommend these fonts for use in packaging, web sites, advertising, magazines and logotypes. You may use these fonts when you must to generate visual impact with friendly seductive atmosphere and legibility.

Gill Sans is a humanistic sans serif family that, while is considered by many to be quintessentially British in tone and concept, has been used in virtually every country and in nearly every application imaginable. Gill Sans has reached this level of near-ubiquity for one simple—and very good—reason: it is an exceptionally distinctive design with a potential range of use that is almost limitless. This toolkit family includes a wide range of styles including the standards such as Light—which is open and elegant—and a Regular that, with its flat-bottomed d, flat-topped p and q and triangular-topped t, has a more compact and muscular appearance. Its Bold styles tend to echo the softer, more open style of the light while the extra bold and ultra bold have their own vivid personalities, but each of them would make for an eye-catching headline. Take into account the family’s many weights, including condensed and extra condensed designs, and extended language support and you have yourself a tool you’ll be thrilled to return to, time and again. Gill Sans was designed by Eric Gill: a versatile, brilliant, and prolifically successful designer of the early part of the last century. One of the main reasons for the enduring success of his namesake design is that it is based on Roman character shapes and proportions, making it unlike virtually any other sans serif out there. Gill also worked his own warmth and humanity into his design, resulting in a typeface in which each weight retains a distinct personality of its own. Pair with serif fonts like Gill's own Joanna; or more modern offerings like Frutiger® Serif, Malabar™, Syntax® Serif, FF Scala®, or DIN Next™ Slab.

URBANI is the result of a mix between Neohumanist and Neogrotesque types. The subtle narrowness of its proportions makes it ideal for composing extensive blocks of text. The slightly superior height of its ascenders, the wider proportions of its counter-forms, the addition of ink traps at certain stroke intersections; every aspect of URBANI’s design was conceived with reading in mind. The Opentype tool Alternative Glyphs is especially important, since its use is fundamental in achieving a universal and geometrical visual language through the rationalization of the font family. URBANI is inspired upon the works of Adrian Frutiger and Paul Renner, a constant source of admiration and inspiration to W. This type family comes fully equipped with Opentype tools, a huge range of alternate glyphs, fractions, modern and old style numbers, superiors and inferiors, ligatures and smallcaps. Universality is a major goal when it comes to creating our fonts. URBANI is ideally suited for general graphic design, print and digital publications, motion graphics, web design, branding and interaction design. Learn about upcoming releases, work in progress and get to know us better! On Instagram W Foundry On facebook W Foundry wtypefoundry.com

Lower your shields and surrender your ships. You will talk to your central world authority in upper AND lower case, and order global surrender. Your culture will adapt to serve us in sentence case. You will not shout in UPPER CASE as before. You will be upgraded. You will become like us. Upgrading RESISTANCE IS FUTILE to RESISTANCE IS LOWERED is compulsory. There is no escape. Artwork from Monster Truck by Shaky Kane

Avenir Next Pro is a new take on a classic face—it’s the result of a project whose goal was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family. This family is not only an update though, in fact it is the expansion of the original concept that takes the Avenir Next design to the next level. In addition to the standard styles ranging from UltraLight to Heavy, this 32-font collection offers condensed faces that rival any other sans on the market in on and off—screen readability at any size alongside heavy weights that would make excellent display faces in their own right and have the ability to pair well with so many contemporary serif body types. Overall, the family’s design is clean, straightforward and works brilliantly for blocks of copy and headlines alike. Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next Pro to life. It was Akira’s ability to bring his own finesse and ideas for expansion into the project while remaining true to Frutiger’s original intent, that makes this not just a modern typeface, but one ahead of its time. Complete your designs with these perfect pairings: Dante™, Joanna® Nova, Kairos™, Menhart™, Soho® and ITC New Veljovic®. Avenir Next Variables are font files which are featuring two axis, weight and width. They have a preset instance from UltraLight to Heavy and Condensed to Roman width. The preset instances are: Condensed UltraLight, Condensed UltraLight Italic, Condensed Thin, Condensed Thin Italic, Condensed Light, Condensed Light Italic, Condensed, Condensed Italic, Condensed Demi, Condensed Demi Italic, Condensed Medium, Condensed Medium Italic, Condensed Bold, Condensed Bold Italic, Condensed Heavy, Condensed Heavy Italic, UltraLight, UltraLight Italic, Thin, Thin Italic, Light, Light Italic, Regular, Italic, Demi, Demi Italic, Medium, Medium Italic, Bold, Bold Italic, Heavy, Heavy Italic. Featured in: Best Fonts for PowerPoints

ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.

This is a modern icon set with geometric shapes. A tasty set for the creation of the visual identity of shops, restaurants or bars. Thanks to its simplicity it will be perfect for printed and online materials. Baobaby Studio prepared an entire delicious set specially for you. Apart from “Meat and Seafood”, our offer also includes Dairy, Bread and Confectionery, Vegetables and Fruits. Everything in one style. Mix and match as you see fit. Bon appetit!

This is a modern icon set with geometric shapes. A tasty set for the creation of the visual identity of shops, restaurants or bars. Thanks to its simplicity it will be perfect for printed and online materials. Baobaby Studio prepared an entire delicious set specially for you. Apart from “Vegetables”, our offer also includes Dairy, Bread and Confectionery, Meat and Seafood and Fruits. Everything in one style. Mix and match as you see fit. Bon appetit!

This is a modern icon set with geometric shapes. A tasty set for the creation of the visual identity of shops, restaurants or bars. Thanks to its simplicity it will be perfect for printed and online materials. Baobaby Studio prepared an entire delicious set specially for you. Apart from “Dairy”, our offer also includes Bread and Confectionery, Vegetables, Meat and Seafood and Fruits. Everything in one style. Mix and match as you see fit. Bon appetit!

About family “ZestPro” Creativity and creative zest. Used to try to beat past records to add zest for monotonous jobs… Zest means something like mirth, ardor, enthusiasm, appetite, deliciousness, delight… Zest is a food ingredient that is prepared by scraping or cutting from the rind of unwaxed citrus fruits such as lemon, orange, citron, and lime. This series is composed and includes ten fonts with 631 glyphs each, with true italics, and supports of course: Latin, Greek & Cyrillic.

This is a modern icon set with geometric shapes. A tasty set for the creation of the visual identity of shops, restaurants or bars. Thanks to its simplicity it will be perfect for printed and online materials. Baobaby Studio prepared an entire delicious set specially for you. Apart from “Bread and Confectionery”, our offer also includes Dairy, Vegetables, Meat and Seafood and Fruits. Everything in one style. Mix and match as you see fit. Bon appetit!

NorB Architect Pencil Condensed fonts are the fruit from learning architectural lettering books so featuring 7 condensed weights going from Light to Extra Bold version. These Architectural fonts will add a beautiful architectural hand-lettering style to all your CAD project drawings. Architects have always wanted their CAD drawings to look more like they were drawn by hand, rather than by a CAD program. These AutoCAD fonts are the first step in bringing back that “artistic hand-drawn” feel to your CAD drawings or any graphic design project that can use true type fonts. They also can be used with any word processing program for text and display use, print and web projects, apps and ePub, Comics, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations … or even just for fun!

NorB Architect Pencil fonts are the fruit from learning architectural lettering books so featuring 7 weights going from Light to Extra Bold version. These Architectural fonts will add a beautiful architectural hand-lettering style to all your CAD project drawings. Architects have always wanted their CAD drawings to look more like they were drawn by hand, rather than by a CAD program. These AutoCAD fonts are the first step in bringing back that “artistic hand-drawn” feel to your CAD drawings or any graphic design project that can use true type fonts. They also can be used with any word processing program for text and display use, print and web projects, apps and ePub, Comics, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations … or even just for fun!

Abrikos is apricot in danish. A lovely and sweet fruit, often underestimated and not very well known - but if you ask me, it is delicious! The letters were drawn using a small brush, and as you can see, I almost ran out of ink - leaving the letters somewhat rough. I made 4 different versions of each lowercase letter, and these cycle automatically as you type in order to make some randomness. I threw in an extensive set of international characters as well! Enjoy!

Quince is a playful, zesty, handwritten font. Lower case letters are energetic and sweet, then as all-caps its essence shifts to more architectural and stylish. Both upper and lower case have a set of double-letter ligatures to keep it lively. Quince family also features Quince Designs, an original, floral picture font drawn by Amy Dietrich, rich with charming patterns, borders and spots. See your projects bloom with Quince. Posters also include images from Kiwi Fruits, another picture font by Atlantic Fonts.

“Tsubu” (つぶ) means something small and round, like a fruit seed or a grain of rice in Japanese. All characters are completely geometric, consisting of no more than 5 x 12 dots, with a few exceptions. And proportional and monospace styles are available. It is recommended that letter spacing be set to 0 to maintain dot pitch. When the line height is set to 100%, the dot pitch is aligned horizontally and vertically, resulting in a beautiful geometric display.

Everybody likes to have a picnic: some fresh fruits, cheese, ham, wine and so on. Like a “typographic picnic,” Typnic font system gather many fonts with different flavors too, and you can enjoy them mixed or on their own. Typnic Headline Slab is just a piece created to complement the Typnic font system and as in the first headline version it comes in six layered fonts that can be mixed in a powerful variety of combinations to obtain outstanding texts.

The font family Univers is one of the greatest typographic achievements of the second half of the 20th century. The family has the advantage of having a variety of weights and styles, which, even when combined, give an impression of steadiness and homogeneity. The clear, objective forms of Univers make this a legible font suitable for almost any typographic need. In 1954 the French type foundry Deberny & Peignot wanted to add a linear sans serif type in several weights to the range of the Lumitype fonts. Adrian Frutiger, the foundry’s art director, suggested refraining from adapting an existing alphabet. He wanted to instead make a new font that would, above all, be suitable for the typesetting of longer texts — quite an exciting challenge for a sans-serif font at that time. Starting with his old sketches from his student days at the School for the Applied Arts in Zurich, he created the Univers type family. In 1957, the family was released by Deberny & Peignot, and afterwards, it was produced by Linotype. The Deberny & Peignot type library was acquired in 1972 by Haas, and the Haas’sche Schriftgiesserei (Haas Type Foundry) was folded into the D. Stempel AG/Linotype collection in 1985/1989.

Oxford Street is a signage font that began as a redrawing of the capital letters used for street nameplates in the borough of Westminster in Central London. The nameplates were designed in 1967 by the Design Research Unit using custom lettering based on Adrian Frutiger’s Univers typeface, a curious combination of Univers 69 Bold Ultra Condensed, a weight that doesn’t seem to exist but which would flatten the long curves of glyphs such as O, C and D, and Universe 67 Bold Condensed with its more rounded lobes on glyphs like B, P and R. Letters were then remodelled to improve their use on street signs. Thin strokes like the inner diagonals of M and N were thickened to create a more monolinear alphabet; the high interior apexes were lowered and the wide joins thinned. The crossbar of the A was lowered, the K was made double junction, and the tail of the Q was given a baseline curve. K-Type Oxford Street continues the process of impertinent improvement and includes myriad minor adjustments and several more conspicuous amendments. The stroke junctions of M and N are further narrowed and their interior apexes modified. The middle apex of the W is narrowed and the glyph is a little more condensed. The C and S are drawn more open, terminals slightly shortened. The K-Type font adds a new lowercase which is also made more monolinear so better suited to signage, loosely based on Univers but also taking inspiration from the Transport typeface both in a taller x-height and character formation. The lowercase L has a curled foot, the k is double junctioned to match the uppercase, and terminals of a, c, e, g and s are drawn shorter for openness and clarity. A full repertoire of Latin Extended-A characters features low-rise diacritics that keep congestion to a minimum in multiple lines of text. The font tips the hat to signage history by including stylistic alternates for M, W and w that have the pointed middles of the earlier MOT street sign typeface. Incidentally, Alistair Hall (‘London Street Signs’, Batsford, 2020) notes that when the manufacturer of signs was changed in 2007, Helvetica Bold Condensed was substituted in place of the custom design, “an unfortunate case of an off-the-peg suit replacing a tailored one” and a blunder that has happily since been rectified, though offending nameplates can still be spotted by discerning font fans.

Angel Koziupa's familiar brush goes upright and narrow with Pinguino. Koziupa's approach to condensed brush fonts makes use of the same elements that have always distinguished his calligraphy from any other. With Pinguino, however, we see him softening his corners and adding a distinctly feminine touch to his exotic brush. Pinguino would feel at home on sobering coffee packaging just as it would on a bouncy mixed-fruit juice bottle. Try Pinguino for your next packaging project, and tell your client an Angel told you to use it.

My wife was watching a baking show in which a Scottish guy attempted to cook a clootie. A what?? A clootie??? Never heard of a clootie! Apparently it is a suet dumpling, containing dried fruits (like raisins) and boiled in a piece of cloth (clootie means ‘rag’ or ‘strip of cloth’ in Scottish). Clootie font is a handmade bundle of happiness. It is rounded, soft and legible and will look particularly good on book covers. And I promise you all: one day I will cook clooties to find out what they taste like!

LiebeCook is a carefully crafted collection of fruit and vegetables, forks and knives, pots and home appliances, in countless variations and sizes for creative flexibility. Create a neatly illustrated cookbook of your favorite recipes, send dinner invitations to your friends, or decorate your restaurant’s menu—with LiebeCook you will surely give your designs a personal touch. More than 170 drawings are included in this single font and can be used in any text or graphics application. Combine LiebeCook with LiebeMenu and LiebeMenuLettering to give your food-related projects a handmade but professional look.

Summer Days is a cute handwritten script font with ornaments and swashes, perfect for any design that needs an adorable handmade feel. Use this font family for signatures and logos, notes and quotes, social media posts, and branding and packaging. This set includes: 1 script font in two styles: regular and slant, with ligatues for a smooth handwritten font. 1 ornaments font, with 72 cute handmade drawings (fruits, animals, sweets, plants, etc) in two styles: regular and blackout, for easy layering. 1 swashes font, with lots of swirls and underlines.

Floz is a simple and clean condensed all-caps sans serif font. It comes in two weights: regular (which is already pretty bold) and bold (which is even bolder). It works well for logos, headlines and other short texts. It's also quite cheap.

AZ Claire was inspired by hand scripts, but with the necessity for a bolder look. This font was designed for use as a fun bold headline.

Whether you call them slab serif, square serif, or Egyptian, you know them when you see them – sturdy, nearly monoweight designs with blunt, straight-edged serifs and a no-nonsense attitude. The Rockwell® Nova family is a fine example of this appealing and eminently usable type style. This is a design that is both robust and adaptable. Marked by the flat top-serifs on the cap A, unusual Q tail and high-legibility two-storied lowercase a, Rockwell has a bit of handmade charm that distinguishes it from the cool, more modern interpretations of the slab serif style. The family is excellent for branding, headlines and other display uses. The simple shapes and hearty serifs also make it a good choice for short blocks of textual content in both print and on-screen environments. The light and bold weights are perfect for setting blocks of text copy, while the extra bold and condensed designs bring authority to display copy. Throw in a little color, and you amp up Rockwell’s messaging power. The regular and italic designs perform handsomely, in the most modest of screen resolutions. With four weights of normal proportions, each with a complementary italic, and three condensed designs, two with italics, the family is a commanding and versatile graphic communicator. Rockwell’s large x-height, simple character shapes and open counters, make for an exceptionally legible design. It should not, however, be set so tight that its serifs touch, as this will erode legibility and impair readability. A benefit to Rockwell’s slab serifs, however, is that the design combines beautifully with both sans serif typefaces and a variety of serif designs. Rockwell OpenType® Pro fonts have an extended character set supporting Greek, Cyrillic, most Central European and many Eastern European languages, in addition to providing for the automatic insertion of ligatures and fractions. Looking for its perfect pairing? Look no further than ITC Berkeley Old Style, Between™, ITC Franklin Gothic®, Harmonia Sans™, Metro® Nova or Frutiger® Serif.

The name of this blackletter font was chosen due to the centennial of the Bauer Foundry, Frankfurt am Mai, in 1937. Ernst Schneidler probably created then the most beautiful of all fraktur fonts. They are the fruit of countless calligraphic drawings and of many years of professional experiences. Zentenar Fraktur became in its time the workhorse among German blackletter fonts. To access all ligatures in both styles, it is recommended to activate Standard and Discretionary Ligatures. The round s can be reached by typing the # key, and the combination N-o-period plus the OT feature Ordinals gives you the Numero sign.

Bonita is a bold handlettering style based on movie poster lettering from the early 20th century. It's similar to the typeface Broadway, but much bolder and far less formal.

Avenir Next Paneuropean is a new take on a classic face—it’s the result of a project whose goal was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family. This family is not only an update though, in fact it is the expansion of the original concept that takes the Avenir Next design to the next level. In addition to the standard styles ranging from UltraLight to Heavy, this 56-font collection offers condensed and semi condensed faces that rival any other sans on the market in on and off—screen readability at any size alongside heavy weights that would make excellent display faces in their own right and have the ability to pair well with so many contemporary serif body types. Overall, the family’s design is clean, straightforward and works brilliantly for blocks of copy and headlines alike. Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next Pro to life. It was Akira’s ability to bring his own finesse and ideas for expansion into the project while remaining true to Frutiger’s original intent, that makes this not just a modern typeface, but one ahead of its time. Complete your designs with these perfect pairings: Dante™, Joanna® Nova, Kairos™, Menhart™, Soho® and ITC New Veljovic®.

From the designer, Tim Ahrens... I started designing this typeface about half a year after learning that Frutiger was not a new brand of sweets and that Garamond is not the name of a fragrance. In time it became clear that designing a sans serif must always be considered as a transformation of traditional serifed typefaces instead of deriving it from typefaces that have been derived from others which have been derived from others again. I did not want Aroma to be one of those odourless and tasteless typefaces wich sacrifice a natural feeling and the characteristic shapes of the letters to neutrality. I think that beauty often evolves unintentionally. For example, I am fascinated by the beauty of airfoils, which are actually a careful transformation of a bird's wing. I love their anorganic and abstract shape which still bears the essence and all the complexity of what they are modelled on. This is exactly the formal concept behind Aroma. Many of the outlines are actually parabolics. The small r, for example, consists exclusively of straight lines and parabolics. I decided to give Aroma more stroke contrast than it is usual for sans serif designs. Many strokes are slightly convex, which gives the font an anorganic feeling. The font was intended to have a feel similar to the antiqua. More specifically, it is based on Old Style Faces. The character of those fonts, which were cut during the Renaissance, is still inherent to Aroma.