Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

“LAPOYA” (meaning in english “the coolest”) is a large slab serif typeface family, with a certain Italian inverted contrast touch. Specially designed for advertising big shows and commerces, Lapoya has 36 variables and four axes, including a text and decorative versions, where the drawing and width of its counterforms vary. It also has icons that remember the old aesthetics of wood types from the early 20th century, and more than 400 characters with a multitude of signs and ligatures, that make Lapoya ideal for up to 89 languages. It is clearly inspired by the large wood types designed for posters, advertisements and newspapers. Since they were introduced in the 19th century, slab serifs have become extremely popular. In fact, serifs are often enlarged, not so much to look like beautiful or balanced letters, but to be more graphic and visual powerful than others. Furthermore, in the case of this typeface, this idea has been applied not only to capital letters, but also to the lowercase, numbers and signs of all kinds. “That’s why this typeface is LAPOYA!” Designed by Carlos Campos in 2023. cuchi@cuchiquetipo.com OPENTYPE FONT 426 GLYPHS 388 CHARACTERS 4 AXES 36 INSTANCES 9 LAYOUT FEATURES 89 LANGUAGES

Art Gothic was attributed to the Central Type Foundry of St. Louis, Missouri, USA by Henry Lewis Bullen, writing in INLAND PRINTER in 1907, with a reproduction shown in Kelly’s American Wood Type. The typeface appears on the cover of an issue of “The Superior Printer” pictured in Typology by Heller and Fili dated in the 1870s. Art Gothic was designed in 1884 by Gustav Schroeder and proved to be one of the more popular and enduring of the American-designed Victorian display faces of the period, appearing frequently in ads in various publications. The Hamilton Mfg. Co showed a very similar wood type, No. 232, with a modified and rather heavy-handed upper case in 1892. As late as 1897, it may be found in the advertising section of The Ivy of Trinity College of Hartford, Connecticut and was included in the Norwood Press 1902 Specimen Book. Our font includes a complement of five upper case and four lower case alternatives as follows: 123=C, 125=E, 135=H, 137=S, 172=c, 175=e, 215=m and 247=s. Great for period pieces. ART GOTHIC HIH is clean, readable, and surprisingly modern-looking; unlike so many overly complex Victorian display fonts, it can be used in text sizes.

Hochland is a modern, condensed font, inspired by street urban style posters. It works well for headlines, logotypes, signs, posters, greeting card, letterhead, t-shirts, watermarks and more.

Selopaty Campble is a beautiful and cool handwritten signature font. Looks amazing on branding, quotes, business cards and other designs. The font includes multiple language support. Happy Designing!

Glamour Shine is a handwritten serif mixed-case/unicase font to give your products that handwritten, spunky feel. It's perfect for greeting cards, fun branding, and crafting files.

A revival of one of the popular wooden type fonts of the 19th century, condensed, bold, curved serifs, a very useful design for display, upper and lower case.

A blocky and bold geometric sans with inner angles and outer curves. No ascenders; lower case characters are as big as the upper case. Mix cases for variety.

Karisa House is a fun display font featuring the perfect amount of trendiness. Whether you’re using it for crafting, digital designing, presentations or greeting cards making, it’s perfect!

Completely computer generated, Rockford exudes an energetic, yet quirky handwritten quality. Rockford doesn't follow many typographical rules which make it perfect for casual notes, scrapbooking and greeting cards.

Bubblewrap is based on a 10 x 14 dot matrix grid and is perfect for projects where a little care and attention is the order of the day.

Jh Hikmat is a modern arabic font; it is derived from the Naskh and Ruqaa calligraphy script. It is ideal for kids books, greeting cards and advertising projects.

Bordershine Monoline is a modern calligraphy font with mono-line, hand-written and enchanting feel. It's perfect for branding, wedding invitations, photography, bloggers, logos, greeting cards and more.

Rolsting Script is a beautiful and cool handwritten signature font. Looks amazing on branding, quotes, business cards and other designs. The font includes multiple language support. Happy Designing!

Shoebop is a playful, rhythmic brush script with a delightful retro flair. Its joyful presence is ideal for web and print headlines, posters, signage, logos, and greeting cards.

Danu font is a font with a traditional style with a minimalist approach, this font is inspired by Javanese script with curved letters and some dots in it.

Juggler is a medium-line font suitable for work requiring a friendly style. Ideal for packaging, also suitable for special invitations, birthday cards, posters, ads and book jackets.

Arastla Script is a stylish and unique signature font that is easy to remember. It’s great for unique branding, photo overlays, watermarks, business cards, invitations, and much more.

Curlz is designed to look like bent, twisted metal. The Curlz font is best used for impudent, carefree titles. Curlz is appropriate for menus, signage and greetings cards.

Richard Miller Rounded started out as just a logo for a website/business card. It is a modular sans that works well in both print and web design.

Linguista is a gorgeous monoline script, full of personality and curves. It features a natural flow that makes it perfect for any project that requires a handwritten feel.

Balkerious is a modern elegant font. Font with a touch of classy elements. Perfect for logos, headlines, cards, invites, paragraphs, cover photos, web design, lettering, and other designs.

A single weight rounded font, similar to the popular Futura font with several new twists. Usage recommendations include captions, packaging, invitations, cards, posters, ads, book jackets, and manuals.

Kasper was designed by Franco Luin in 1995. It is an informal script typeface and its playful, dynamic characters are perfect for greeting cards and other personal correspondence.

Optimus is a cool and modern display font. This font is ideal for writing web designs, business cards, or pretty much anything else that requires a unique touch.

This is a series of elegant ormnaments created for Valentine's day. Each ornament is designed with care to ensure that it can be used at the largest sizes.

Super heavy font inspired by the wide trunk of African trees known as baobabs, available in two versatile styles, with sharp, and rounded corners.

The influence for this font came from the Fred Africian's uppercase letter composition shapes, published in "The Art of Letter-type" album, Yerevan, 1984.

Alvia is a clean, modern script font that is carefully crafted with a touch of elegance. This font can be used to write letters, invitations, food products, headlines and more. It will turn any creative idea into a true work of art!

A good font for your comics! The font is entirely hand-drawn letter by letter. It's completed of Basic and advanced Latin characters set. Randomly there are letters with different weight for a dynamic and original look. Especially for comics, cartoons and posters.

Six Feet Over is tall, cool and near impossible to read - what's not to love? This super condensed and trippy typeface was designed to be elusive and is perfect for those that love condensed, compressed - or any other word for squished - fonts.

Meet the new Strong and Bold typeface from TBS. TBS GARTEK is a Display typeface It has a single weight ultra bold It come with multilingual glyphs. Good amount at Large Point sizes with combine with any suit typefaces, Headline, Logo font.

Invaded 2600 is based on the screen font of the 70's arcade classic Space Invaders for the Atari 2600. Each time you use Invaded 2600 you will be at war with enemies from space who are threatening the earth. Good luck!

Headey is a clean and lining brush script with a bouncing baseline. Include OpenType alternates and common ligatures. Try the alternates and ligatures to give your designs looks good, fresh, casual, stylish, and modern. That's it! I really hope you enjoy it.

Anele is a classic grotesque in the bedt sense of the word in 5 weights and Italic that communicates in 140 languages. The font is created by the danish designer Ole Sondergaard who is also behind the award-winning FF Signa super family.

Nomarch is a charming new Art Nouveau font based on samples of poster lettering from the beginning of the twentieth century. The relatively bold weighting of the characters makes Nomarch particularly good for use in large sizes for titles on posters and flyers.

Boomboyah is a natural dry brush font. This font has a striking look and a good flow that can add a stylish touch to your designs. It’s perfect for logos, quotes, posters, for clothing, and every other design which needs a unique touch.

This beautiful writing, which belongs to the Greek culture, is in a good place among the world writing cultures. I wouldn't have done it if I didn't make the font in this article. Dozens of beautiful fonts all have the same elegant lines.

Jubel font is named after the German word for "celebration". Crafted with a natural, blocky style, Jubel is designed for various creative uses, including magazine titles, captivating headlines, book titles, distinctive logos, vibrant shop banners, attention-grabbing flyers, and impactful advertising headlines.