The main inspiration is from Art Nouveau which flourished in Europe at the end of the 19th and beginning of the 20th centuries. This design included furniture (Majorelle, Lalique) and architecture (Victor Horta, Henry Van de Velde, Gaudi, Alfons Mucha). But Hector Guimard remains the favorite for all aspects of its art and, of course, its typefaces used on the Parisian Metropolitan posters. In particular, the various kerning of the various letters he used to make the poster a whole design from singular designs, leading to numerous variations. As a designer, I first worked with the individual glyphs Hector Guimard designed and I discovered that they vary constantly from a poster to another, depending on the overall result he was looking for. Another difficulty in transferring his design to printing is that there was no lower case. I was excited to create the whole font from the original designs of Hector Guimard, incorporating its variations and "crazy kerning". After several attempts, it appeared to be impossible to include all variations and I slightly moved to my own new design as a complete font, upper and lower case, with kerning. I voluntarily limited the ascenders and descenders to the usual typography so that it can be used from 10 / 12 points. This version can be used to edit letters and books in the context of Art, specially Art Nouveau and Art Deco of course, posters of any kind.

Tempting Script is one of the Elegant script fonts that comes with a very beautiful character change, a kind of classic copper decorative script with a modern touch, designed with high detail to present an elegant style. Files Include : Basic Latin A-Z and a-z Numbers Symbols PUA Encode Multilanguage Support Tempting Script is interesting because the typeface is pleasing to the eye, clean, feminine, sensual, glamorous, simple and very easy to read, because of the many luxurious letter connections. I also offer a number of decent stylistic alternatives for some of the letters. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Tempting has 349+ , including multiple language support. With OpenType features with alternative styles and elegant. The OpenType features don't work automatically, but you can access them manually and for best results your creativity will be required in combining variations of these Glyphs. I highly recommend using a program that supports OpenType features and the Glyphs panel such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so that you can view and access all variations of Glyphs. Thanks and have a wonderful day, If you have any questions, please get in touch with us Don't forget to check out our other products.

Adi Stern’s Noam Text shows that typographic progress is often in the small things — in the perfecting of familiar traditions and in staying loyal to the spirit of what came before. It can’t really be called progress unless it honours its history. In this way, TypeTogether is happy to introduce Noam Text: A Hebrew and Latin serif font that builds on its heritage with the twin tools of honour and progress. Since 1908, the Frank-Rühl fonts have dominated the Hebrew book and newspaper market. Noam Text’s design goal was to create a coherent family with both Latin and Hebrew serif text typefaces, each authentic to its own script, and which would serve as an alternative to last century’s predecessor. In short order, users will recognise Noam Text as a source of progress in its bilingual abilities. Hebrew and Latin have opposite reading directions, creating many issues: opposing directionality of the open counters; vertical stress in Latin, but horizontal in Hebrew; fewer extenders in Hebrew; and no Hebrew capital letters. All these have been taken into account in Noam Text’s modern design. Of unique importance — all punctuation marks have a Hebrew version, which makes each script complete and uncompromising. Among other technologically advanced details, Noam Text was programmed for all expected scenarios of mixing Hebrew, Latin, figures, and punctuation. Noam Text is intended mostly for setting long texts, so it strives to achieve maximum legibility in minimum space with its large x-height, short and fairly condensed Latin capitals, large and open counters, and low contrast. Originally derived from the Hebrew, the shallow horizontal curves and strong baseline serifs provide dynamism and enhance the reading flow. Noam Text Latin’s italic is rounded and reading friendly, is condensed to generate a lighter texture than the roman, and has a flowing stance. These virtues help it endure harsh printing conditions and subpar inks and paper. Noam Text’s three total weights provide a proper solution for integrating texts in both scripts, as well as a contemporary alternative for use in books, newspapers, and magazine design. Aligned with TypeTogether’s commitment to produce high-quality type for the global market, the complete Noam Text family displays an impressive amount of discretion, applying to wide use-cases by not edging too close to religious motifs or imbibing in secular indulgence. This means Noam Text can be the go-to family across the board and capitalise on the desire for clear typographic progress in this modern age.

Fantini is the revival and elaborate update of a typeface called Fantan, made in-house and released in 1970 by a minor Chicago film type supplier called Custom Headings International. In the most excellent tradition of seriously-planned American film faces back then, CHI released a full complement of swashes and alternates to the curly art nouveau letters. Fantan didn't fare much among the type scene's big players back then, but it did spread like electricity among the smaller ones, the mom-and-pop type shops. But by the late 1980s, when film type was giving up the ghost, most smaller players in the industry were gone, in some cases along with little original libraries that existed nowhere else and became instant rarities on their way to be forgotten and almost impossible to resurrect for future technologies. Fantini is the fun and curly art nouveau font bridging the softness and psychedelia of the 1960s with the flirtatious flare of the 1970s like no other face does. Elements of psychedelia and funk flare out and intermix crazily to create cool, swirly letters packed with a lot of joy and energy. This is the kind of American art nouveau font that made its comeback in the late 20th century and is now a standard visual in the branding drive of almost every consumer product, from coffee labels to book and music covers to your favorite sugar or thirst-crunching fix. Alongside Fantini's enormous main font come small caps and three extra fonts loaded with swashy alternates and variations on plenty of letters. All available in all popular font formats. Fantini Pro, the OpenType version, packs the whole she-bang in a single font of high versatility for those who have applications that support advanced type technologies. In order to make Fantini a reality, Canada Type received original 2" film specimen from Robert Donona, a Clevelander whose enthusiasm about American film type has never faltered, even decades after the technology itself became obsolete. Keep an eye out for that name. Robert, who was computer-reluctant for the longest time, has now come a long way toward mastering digital type design.

Hyomenha is an elegant script fon and handwritten font. Its natural and unique style makes it incredibly fitting to a large pool of designs.No matter the topic, this font will be an incredibly asset to your fonts library, as it has the potential to elevate any creation, this font was designed to enhance the beauty of your projects.

Good Slient Night is handmade fresh typeface, created with brush and ink. contemporary approach to design hand-painted natural and also a combination of delicate script with an irregular baseline. Suitable for use in watercolor design or as a hand brushed bold letters. Such as Novel tittle, Apparel, Invitations, Quotes, Books tittle, Stationery Design, Branding, Logos, Greeting Card, T-shirt, Packaging design, Poster and more. Good Slient Night includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures and alternative character. How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw How to access all alternative characters using Adobe Illustrator: https://www.youtube.com/watch?v=XzwjMkbB-wQ If you need help or advice, please contact me by e-mail. Thank you.!

Sprout is a low-contrast sans serif, slightly condensed for economy of space, and complete with 6 weights in Roman and Italic. It has open apertures and a generous x-height for clarity of reading. It also comes with a weight balanced italic, which can be used for differentiation or as a standalone typeface in itself. The defining feature of the family is the taut curve, where the inner counter pushes out toward the outer contour, creating a feeling of tension in the curve. In the italic this shape language is pushed further, with a playful looped g and cursive form of the f. Sprout also comes with Old Style figures. Its range of weights makes for a versatile family suitable for branding, on-screen publishing and long-form reading.

"Step into a world where the 1920s meet the future with Soprani—a typeface that seamlessly blends vintage charm and modern sophistication. Drawing inspiration from a distinctive plaque unearthed in New Zealand, Soprani showcases serifs that flare and shimmer, capturing the essence of art nouveau and arts & crafts in a contemporary light. Dive into its rich OpenType features, granting designers unparalleled flexibility to bring their visions to life. Its condensed yet elegant letterforms are the perfect fit for everything from artful table books and stylish menus to dynamic media showcases in TV and film. Spanning from the graceful subtlety of its thin variant to the undeniable boldness of the black, Soprani is diverse and dynamic. Soprani isn't just a typeface—it's a revolution in design. Production assistance by Lucas Azevedo and ikern.

Founded on a rigid structure of modernist type, Calypso E has a determined tone without an authoritative tang. It is an updated interpretation of a Neo-grotesque model Egyptian with a hint of Humanist lightness in its forms. Seriously big x-height, square basic form and sturdy serifs create firm text regardless of the weight. This makes Calypso E well suited for various media, from sharp plotter images to low-res television screens. Calypso E includes four suitable body copy styles. Book, Regular, Normal and Medium can be applied according to, for example, the size of text and quality of paper. All styles in the family are equipped with an expanded character set, small caps, case sensitive forms, discretionary ligatures and much more to make even the most elaborate typographic detailing possible.

Envoy is a serif type inspired primarily by Garalde oldstyle types like those of Claude Garamond. As such, it is particularly well suited for book and magazine text. Characteristic details more typical of Venetian oldstyle faces serve to give Envoy just a bit more personality. The base family includes regular, italic, bold, bold italic and small capitals. Expert sets add ligatures and alternate letterforms. Display sets include letterforms customized for titling. Originally designed in 1995 and 1996, for the 1996 Morisawa International Typeface Design Competition, Envoy was later revived, completed and publicly released in 1998. During the initial design, the family was known as Truman in honor of Northeast Missouri State University becoming Truman State University, but the name was changed to Envoy prior to entry in the competition.

German type designer Hans Reichel created this sans FontFont in 2005. The family has 14 weights, ranging from Thin to Black (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, poster and billboards, small text as well as web and screen design. FF Daxline provides advanced typographical support with features such as ligatures, small capitals, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. As well as Latin-based languages, the typeface family also supports the Cyrillic and Greek writing systems. This FontFont is a member of the FF Dax super family, which also includes FF Dax and FF Dax Compact.

Hnm is a Geometric Sans Typeface with some bold and round glyphs to give a sense of confidence but also not rigid or strictly its a jovial Happy Typeface It can be used to create a range of design projects like posters, advertising and marketing flyers and even to printed items. It just requires you to use your imaginative strength and your design projects will look more native and even better pass your message. With this typeface you can create a party poster, movie flyer, advertising and marketing posters, it can also be used on branding items, Craft design, book covers, music cover arts, or any purpose of your choice to make your designs have that bold and confident look without looking too serious, feel free to play with this typeface.

Philapost was inspired by the Blackletters era of typeface, specifically Textura. Existed in Western Europe, from approximately 1150 until the 17th century. Reminiscing about the domination of Blackletter styles in every visual hierarchy from multiple industries. We talk about the newspaper, books, headlines, signs, architectures, cemetery, manufacture, and many more. As the life goes on, the historical aspect is still inevitable. Nowadays, the blackletter style of typeface got modernized a lot in the form of a print and digital media. Magazines, journals, movie titles, album artwork, signage, merchandise, events, branding, logo, and massive possibilities in graphic-design-based industry and business. Armored with a well-designer Opentype Features such as various of Stylistic Alternates and Ligatures that makes your visual statement historical, yet remarkable. And the majestic touch is a bonus, of course.

Acid Green has quite a psychedelic flair, but its origins are from long before the sixties psychedelia. Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements. Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages. There are yet some handy stylistic alternatives for some extra grooviness. Acid Green is somewhat retro looking, for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip! [Pizza illustration on the first graphic by our neighbor @pedrocorrea84]

During the spring of 2006, while creating this typeface, I was reading Praying For Gil Hodges, by Tom Oliphant, who grew up a Brooklyn Dodgers fan. I grew up a Los Angeles Dodgers fan. My mother worked as secretary to the president of the old Triple A LA Angels Baseball Team. In 1952 when she was pregnant with me, she left the team. They gave her an autographed baseball and a puppy named Angel. That's the dog I grew up with. Toward the end of the book the author talks about Gil Hodges' favorite ballplayer, a slugger for the LA Angels, Jigger Statz. I thought, could it be? My mother died two years ago and I got the team baseball. Sure enough, the first name after the dedication to my mother was Jigger Statz.

This extremely heavy informal script was created in the early 1920s by Lucian Bernhard. Like so many of his designs, this typeface has its roots in his earlier poster work. Bernhard Brushscript invokes a rather warm, pleasant feeling despite a number of quirky characters. Originally created for the Bauer Foundry of Frankfurt, Germany, the face looks as though it’s been drawn with a brush and contains looping ascenders and descenders. Perfect for situations where a quaint and casual lettering effect is desired. The Bernhard Brushscript is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Cockcrow is a new geometric sans with modern proportions and a simple yet appealing personality resulting in a modernist, neutral and friendly typeface. Take advantage of Cockcrow’s extended OpenType features including such as swashes, stylistic sets, stylistic and contextual alternates in capitals & small letters, and ligatures that allow you to mix and match pairs of letters. This will help your creativity and make it easier to make expressive and elegant your typographic work. In addition, it contains a Central European language support to fit your design. With Cockcrow you can also write all in capitals. Cockcrow looks lovely on wedding invitations, greeting cards, logos, posters, labels, logos, business-cards, fashion, magazines, food packaging and menus, book covers and whatever your imagination holds! Cockcrow was made to make your project more beautiful and attractive.

Momain Kidz is a delightful and enchanting children's typeface that captures the imagination and playfulness of young minds. Its rounded and bubbly letterforms exude a sense of innocence and joy, instantly transporting us to a world of imagination and wonder. With its slightly irregular shapes and friendly curves, Momain Kidz evokes the spontaneity and creativity of a child's handwriting, making it perfect for children's books, educational materials, and playful designs. The vibrant and cheerful colors of Momain Kidz bring a sense of fun and excitement to any project, while its legibility ensures that young readers can easily engage with the text. Momain Kidz is a whimsical and inviting typeface that sparks curiosity and invites young hearts to embark on exciting adventures in the world of reading and learning.

Poleno is a custom typeface originally designed in 2006 for the Slovak folk dance ensemble Poleno, as a part of their corporate identity. Ever since, new weights have been added to complete six variables and two different options for accents. The typeface adds a fresh, bold and non-rational feeling to headlines and titles in books and posters in display sizes where emphasis and detail are equally important. Randomly-generated contextual alternates included in the family contribute to add a distinctive look to words with repeating characters, whenever they occur next to each other. The difference between the Poleno Set and the Poleno Alt Set is in the accented characters. In the first one, accents are merged with the characters and in Alt version, accents are separated from the characters.

Arek is Rosetta’s award-winning collection of Latin and Armenian families. Originally designed for use in textbooks and the schoolroom, Arek is an active typeface that holds the reader’s attention with kinetic details tucked into restrained letterforms on the page. For clarity and ease of reading, Arek pairs its nuanced upright and its perky italic styles for both scripts. Though first designed with school books in mind, Arek equips the typographer with eight styles covering a wide range for editorial and other challenging typesetting environments. Essential expert features such as ligatures, lining and ranging figures, and contextual alternates ensure Arek is ready for any assignment. Extras like a full array of bullets, dingbats, and manicules make this family nimble enough to make the grade with readers in all sorts of editorial projects.

Marathon was originally designed by Rudolf Koch in 1931 for Schriftgiesserei Klingspor. It is a roman with short ascenders and descenders. The serifs are small, but longer at the ends of the arms of E, F and L, M is rather splayed and is without top serifs, like M in other typefeaces designed by Rudolf Koch. The lowercase g has no link and an open tail, again like the g in other Koch types. U has the lower-case design. In the W the middle strokes cross, the lower case w has no middle serif. The figures are short-ranging. Ute Harder from the Fachhochschule Hamburg had redesigned Marathon with the help and supervision of Professor Jovica Veljovic. She has added a book weight to offer more flexibility with this beautiful typeface.

Sevigny is for the poetic eye. It sings to readers - luring and promising - sweet like candy. Even though it is different, you feel that you've already seen it. Sevigny seduces you to look. Look twice. Déjà vu Ease the lure. Allow your eyes to follow the rhythmic ribbon. Enjoy the wavy ride on the weavy patterns. Let Sevigny enrich your design ideas. Recommended for Christmas windows, ribbon candy packaging, lingerie labels, book covers, everything that smells good, everything for grown ups, everything for kids, Christmas carol titles, wedding invitations and wedding magazines. Sevigny is offered in three versions: standard latin letters (upper and lowercase), numbers and symbols. Sevigny PRO is packed with extra ligatures, alternate letters, OT features, more symbols, extended support for foreign languages. Sevigny CAPS has only uppercase letters & numbers.

Jim Ford's Hideout typeface is definitely walking on the wrong side of the law. Inspired by the flared serif lettering of antique tobacco tins, its sturdy shapes are confident, eye-catching, and hark back to the Wild West. Large sizes bring Hideout's details to life, emphasising the delicate nicks in its Ks and Rs. For designers that need to soften some of its swagger, a set of decorative alternatives offer a little Art Deco elegance, adding some refinement to its chunky letterforms. With its 14 weights, Hideout is an adaptable design that works especially well when used for display – for example in book covers, packaging, posters, restaurant menus, or editorial. Don't miss the ghost weights, which hint at the kinds of weathered lettering found on faded and peeling Wanted posters.

In 2011, while tutoring an exercise on Slab Serifs, Josema discovered Robert Thorne’s work for Thorowgood. Specifically, he was fascinated by the extraordinary density of the 6-line Egyptian Pica from 1820-21. As a simple exercise, he wanted to test the limits of readability within the context of a contemporary alphabet. Rothwood Ultra is the result of this experiment. As a way of developing the series, he found it interesting to go to the opposite end of the spectrum and discover how to evolve the extra-black Ultra’s DNA into a super lightweight model. The Hairline and Thin styles are her slim sisters. The third challenge has been the creation of the text version. Light, Book, DemiBold and Bold, including italics and Small Caps close the Rothwood cycle for editorial use.

Engraving inspired typeface The AW Conqueror Carved encapsulates perfectly the lettering styles in fashion during the 19th century quite often in the frontispieces of books. It wasn’t rare to see these kinds of typefaces, with their variations in depth and relief effects, adorning boxes and other forms of packaging of the time. AW Conqueror superfamily AW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skilful to beginner. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast. Club des directeurs artistiques Prix 2010 European Design Awards 2011

Australian designer and art director Wayne Thompson has loved typography “ever since I received a battered second-hand Letraset catalog at the age of 10.” He based ITC Django on the handwriting of an acquaintance -- “a fellow I know who writes and illustrates children's books and is also a commercial artist” -- who called himself Django, after the jazz guitarist Django Reinhardt. “I felt that that name Django suited the funky, lively feel of the face,” says Thompson. But he adds, “Django has a split personality: it appears loose and easy at first, but after looking at it for some time I felt an edginess come through that was slightly psychotic.” The looseness of the lowercase contrasts with the spikiness of the capitals. The “edginess” is especially apparent in words in all caps.

To see more technical details download PDF specimen document: https://peggofonts.com/pdf/PGF-Elyss-Sans_%28Specimen-2023%29.pdf PGF Elyss Sans is based on its previous family relative PGF Elyss Roman. With clean and modern lines, but preserving the original Roman style, created to be in labels, invitation, website design, digital graphics, book headlines & titles, brochures, newspaper and magazines design, logotypes, branding and corporate design and much more. In seven weights with more than 900 glyphs each, and ready for more than 200 languages. Including: Standard and Discretionary Ligatures Contextual Alternates Scientific and fractional forms Lining, OldStyle and Tabular figures (Numerals, Mathematical operators and Currency Symbols) SmallCaps (alphabet, numerals and symbols) Social Network & Letter alike symbols Localized language customization (for Azeri, Crimean Tatar, Tatar, Kazakh German, Dutch, Polish, Catalan, Romanian, Moldavian and Turkish)

Squared is a Geometric Display typeface with a box like sharped edge feel to pass the message of being Trendy but also candid in sending the desired message. It can be used to create a range of design projects like posters, advertising and marketing flyers and even to printed items. It just requires you to use your imaginative strength and your design projects will look more Bold and trendy and even better pass your message. With this typeface you can create a party poster, movie flyer, advertising and marketing posters, it can also be used on branding items, Advert Posters, book covers, music cover arts, or any purpose of your choice to make your designs look Sharp and a bit trendy, feel free to play with this typeface.

German type designers Erik Spiekermann and Ole Schäfer, and German design agency MetaDesign created this sans FontFont between 1996 and 2000. The family has 18 weights, ranging from Regular to Bold (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, small text, wayfinding and signage as well as web and screen design. FF Info Display provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with proportional lining, proportional oldstyle, and tabular lining figures. In 1998, FF Info Display received the The Big Crit award. This FontFont is a member of the FF Info super family, which also includes FF Info Correspondence and FF Info Text.

Although ITC Styleboy has a retro feel, it isn't based on any earlier typeface. As far as inspiration goes," says designer Chester Wajda, "I'd have to say comic strips of the '20s and '30s, and silent-film marquee lettering from the '20s - with a hint of a Chinese brush?" He originally created the typeface for a children's book he was working on. "I wanted it to be fun, but still somewhat formal in its underlying structure," he says. "It's largely based on right and 45-degree angles, with slight tucks inward on the stems and bowls, and a few flourishes here and there." Styleboy's top-heavy look is most noticeable in the caps, but it's exaggerated too in the "8" and the lowercase "g." Styleboy is Wajda's first typeface design."

Estragon is a vivid sans-serif text face with venetian influences, suitable especially for books. It is remarkable for: its light slant, to the right, for most of the verticals, its small sized uppercase letters making it suitable for languages where they are often used (for example German,) and its just lightly inclined true italics. For a wide language support, Estragon contains a lot of accented characters including the polish kreska. It is generously equipped with ligatures, special and alternate characters as well as various kinds of numbers: besides the standard old-style figures to be set as part of text copy there are small-cap and tabular numbers as well as a set of fraction figures. Estragon comes with two weights, uprights and true italics, each with small-caps.

Neon Rounded is a rounded monoline typeface inspired by retro neon light bulbs often used in signage. Neon bulbs were first seen back in 1910 in Paris. They later became popular in 1930s New York, especially on Broadway and the Las Vegas strip. Although Neon Rounded was designed with eye-catching signs in mind, its possible usage is vast. Clothing brands, road signs, logos and advertising. The heavier weights lend themselves to children's books and toys, while the lighter weights provide a more modern, futuristic feel. The typeface contains lower and uppercases in five weights: Light, Regular, Medium, Semi-bold and Bold. There are also alternatives for most letters and all numbers. The glyph set includes all languages covered in Basic Latin, Latin-1 Supplement and Latin Extended-A scripts.

Decoral Soft depicts the character of Art Deco period typography and reinterprets it into modern approaches. This typeface is a friendly and flexible family that is fun to use. It comes with a set of 670 characters per weight, supporting over 50 different languages using the Latin alphabet. Decoral Soft also comes with special stylistic sets and swash characters that allow the user to be creative and playful with the type, helps enhance many different possibilities that certainly will spice up your design. Decoral Soft will satisfy all your typographic needs, from book jackets to monograms to packaging, logos, and even wedding invitations—timelessly elegant, with a distinctive flair that exudes Art Deco typography in a fresh, modern way. The wide selection of titling alternates and ligatures make copyfitting a delight.

While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

Franko Luin, Odense's designer, on this typeface: With Odense I entered the field where Optima reigns in royal majesty. The first question I received was, in fact, why I designed another Optima. Look closely: Odense has as much in common with Optima as Garamond with Baskerville. Am I right? Odense Neon is a special variant that can be used for logos or single words. I had the idea for it when I noticed that the neon tubes in a sign over a store only partially followed the characters. The name comes from the Danish town Odense, the town of the famous storyteller Hans Christian Andersen, author of, e.g., 'The Little Mermaid.' Odense is also the place where the first book in the Nordic countries was printed, the 'Breviarium Ottoniense', in 1482.

Mowaq es una tipografía limpia, abstracta, moderna, minimalista y de trazos sencillos pero elegantes. Sus cuatro pesos hacen un juego visual de degradados muy marcados. La tipografía Mowaq fue inspirada a partir de los estilos mayúsculas sans-serif, como uso de encabezados y subtítulos en dos libros donde se necesitaba mostrar un aspecto limpio, moderno y minimalista. Los tipos minúsculas fueron adaptados posteriormente a la familia Mowaq. Mowaq is a clean, abstract, modern, minimalist typeface with simple but elegant lines. Its four weights make a visual game of very marked gradients. The Mowaq typeface was inspired by sans-serif uppercase styles, used for headings and subheadings in two books where a clean, modern and minimalist look was needed. The lowercase types were later adapted to the Mowaq family.

Arnold Therhoernen. (Arnoldus ther Hornen, Drucker des Dictys , Arnold ter Hoernen, Arnold ther Hoernen, Arnoldus TherHornen.) Who was this guy? He was a printer active in the city of Cologne, having graduating from the university there. He learned his craft under Ulrich Zell. He printed books from 1470 to 1482 when the plague carried him off. Was he just another printer of the era? No, he brought out the first edition of the "Fasciculus temporum'' (The most popular work by a living author at that time.) And he was the first to use both a title page and page numbers. His page numbers, an idea probably suggested to him by Werner Rolevinck, were interesting in that they were centered half way down the page on the outer margin and were set in Roman Numerals.

Storica is a display typeface with roman style serifs that create a sense of history and culture. The Storica family has 7 weights as well as a Heavy Rough and Heavy Hand version that give you an option for a more rustic or hand style approach to you projects. The character set is expansive and has a wide range of language support. Storica has a great selection of Stylistic alternates, ligatures, small-caps, old-style numbers and more packed into the opentype features. This typeface is an excellent choice for branding, particularly in the beverage industry, it is also perfect for typographic layouts for magazines, poster, books etc. Storica has been designed to make it easy for a designer to create beautiful typography with creative flair quickly and easily.