Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.

Faminela font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Doetomb font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Ragshie font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Ergano font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Stamcoe font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Cernais font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Festern font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Ragolc font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Tamarind font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Sufgaretype font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Westernal font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Bienvica font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Wolfsburg font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Protuga font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Woblie font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

This font was inspired by the lettering on a shop sign along a very classy shopping street in Bordeaux, France. There were similar styles among mid-nineteenth century types.

Moifate font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Maylina font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Granoule font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Danutuba font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Gaghie font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Golateh font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Chrome font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Mangkualam Is a Traditional Javanese Style Script Font Mangkualam is perfect for product packaging, branding project, megazine, social media, wedding, or just used to express words above the background.

Georask font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Viralles is a handwritten script font. Looks stunning on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and any other design that requires a handwritten touch.

Esmetralda is a Modern Calligraphy Script with opentype features included in the font. Suitable for design, element design, wedding, events, t-shirt, logo, badges, sticker, and other awesome work.

Stalions font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Bestie font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

ArtLove is a lovely font for every art lover. Try ArtLove for book covers, stationery, marketing, magazines, films, wedding card designs, logotype, website headers, fashion designs and much more.

Goddest font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Begast font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Laophe font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Sergie font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Bestick font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Brigista font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Malbeg font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.

Giround font is perfect for many of your projects like logos & branding, photography, invitations, watermarks, advertisements, product designs, stationery, wedding designs, labels, product packaging, special events and much more.