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  1. PiS Coalfield by PiS, $26.00
    Written with a blunt graphite pen, PiS Coalfield features a scruffy scribbled look, loosely inspired by the expressive handwriting on various posters by Sister Corita Kent, an influential pop artist experimenting with serigraphs in the '60s. There is one set of regular and 4 sets of alternate glyphs for each basic letter programmed to cycle through automatically with the contextual alternate feature (which makes 5 possible versions of each letter). You can also hand-pick the 4 alternate sets if you prefer that of course! A super-lively handwritten look is guaranteed, readability is given in display but also in smaller sizes too! Use it for your organic tofu brand, children’s books or that hip sweet coffee shop around the corner!
  2. Araldo by Hackberry Font Foundry, $14.95
    My latest book production group is quite conservative. I discovered my need for a pair of headline fonts with the same vertical metrics which are looser and more lively. Since the serif family is Biblia Serif, and the Sans family is Draetha [which is Welch for preach], Araldo [which is Italian for herald] makes sense to me. Narrow has my normal set of Opentype features with small caps, small cap figures, and the rest of the figure sets. Bold is too heavy for small caps, without messing with the metrics. So, it has the normal figure sets, plus a decent set of discretionary ligatures. They both work well, and are meeting my need for a headline family to add to the book production group.
  3. Stu by StuArt, $9.00
    Stu is based on the penmanship of the late Raoul "Stu" Stuart. Raoul's penmanship was always admired by those who saw it; it was a first glimpse into the artistic and creative side of an otherwise easy-going, funny guy. The print variants exude a soft yet masculine feel, while the scripts evoke a sense of sentimentality and romance. Stu features dingbats which say something about Raoul: affectionate and romantic (heart), a big coffee drinker (coffee cup), a great cook (spoon and fork), a music lover (musical note), and a prankster (winking smiley). (The winking smiley is available in all the font styles, while each of the other four dingbats is unique to one font style.) Stu is a tribute to the coolest dad in the world.
  4. Face Front by Comicraft, $49.00
    FACE FRONT, True Believers, This is The Issue You’ve Been Waiting For! In response to requests from our Hawkeyed customers, we’re making this Super Team of fonts -- which our fontmeister Assembled for the pages of THE AVENGERS -- available for the first time! A handsome collection of characters that would put a Norse God to shame, FACE FRONT is composed of Earth’s Mightiest regular, italic, bold and bold italic faces -- in UPPER and lower case. And now, these Living Legends can now be yours! Rick Jones not included! Remastered Face Front includes improved spacing and kerning, an upright Bold weight, Central European & Cyrillic characters,Crossbar I Technology™ to place it in exactly the right spots, plus hearts, stars & music notes for Manga lettering.
  5. Letraset Romic by ITC, $40.99
    Typeface designer and Letraset type director Colin Brignall created the font Romic. The character of the strokes as well as the serif forms give the font its calligraphic look. The placement of the serifs, on the upper left and lower right of a character, also distinguishes this typeface and allows the figures to be set very close to one another. The dots on the i and j do not hang in the air, rather, they are connected to the rest of the letter with a light, serif-like stroke. The elegant and lively Romic font is legible even in smaller point sizes. It is best used in middle length texts and headlines and wherever an individual and sophisticated image is the goal.
  6. Lugano by Greater Albion Typefounders, $14.00
    Lugano has it’s inspiration in 1920s advertising material and is ideal for lively banner lettering, posters and cover design. Four typefaces are offered - Lugano comes in regular, alternate, striped and alternate striped forms. Try it out and inject a little fun into your work today!
  7. James Paul by Fajardo, $9.00
    James Paul is a versatile display font based on the designer's handwriting. The letterforms are legible even at small sizes. When set bigger, this bold script reveals hairline ink trails that add rhythm to its lively forms. James Paul contains alternate glyphs and ligatures.
  8. Imprint by Monotype, $29.99
    In 1912 Gerard Meynell, with J.H. Mason, Ernest Jackson and Edward Johnston, commissioned this large x-height typeface modelled on Caslon’s designs from Pierpont and the Monotype Corporation as the text face for The Imprint, a short-lived magazine about fine printing and typography.
  9. MBF Modifi by Moonbandit, $15.00
    Modifi is a straight cut modern monospace font. This typeface is inspired by the digital monotone living in urban lifestyle. Modifi has a few alternates to supply you with variety in your work and is perfect as a headline, title, branding, logo and many others.
  10. Dream Sparks Bubble by Typebae, $17.00
    Dream Spark Bubble Font is a bubble font with a lively appearance that will fill your designs with cheerfulness! It's great for covers, posters, spring designs, marketing materials, and anything that needs to stand out! What Includes? Uppercase and Numeral Punctuation Multilingual PUA Encoded
  11. Nice and Easy JNL by Jeff Levine, $29.00
    The hand lettered title and credits for the 1937 film “Easy Living” (starring Jean Arthur and Edward Arnold) featured playful, casual Art Deco sans serif lettering. This became the working model for Nice and Easy JNL, which is available in both regular and oblique versions.
  12. Breite Kanzlei by URW Type Foundry, $39.99
    Ralph M. Unger, known for his preference for blackletter designs, brought this beautiful blackletter variant back to life. Based on artwork from old catalogues, he redesigned, digitally remastered and completed the character set for this typeface. Breite Kanzlei cannot be avoided by blackletter lovers!
  13. Balega by Linotype, $29.99
    Balega is stencil-like display font, created by German designer Jürgen Weltin in 2002. Balega's letters are very bold, and have a slight italic slant. While some of the uppercase forms appear somewhat sharp, the lowercase is definitively round and friendly. Text set in Balega has a very forward moving motion, as the slant makes all of the letters seem to be lunging toward the right. This gives the typeface a very dynamic feel. Because the counterforms in and between the letters are very narrow, we recommend using Balega in posters and other larger displays, where its design may be truly appreciated. Balega is part of the Take Type 5 collection, from Linotype GmbH."
  14. Pronto by Sudtipos, $59.00
    Pronto is a fast and breezy calligraphic handwriting font that moves to a timeless beat. Its catchy rhythm and casually artful forms make it a choice font not only for packaging, but also for signs and café bistro boards and menus. Alternative forms for almost every letter are provided within the font. Pronto is a single feature-rich font that includes extra alternate characters, as well as a wide range of Latin-based languages, including Turkish and the languages of Central and Eastern Europe and the Baltic region. To take advantage of all the OpenType features included in the font, please use within programs that support such advanced typography. Designed by Koziupa and digitized by Ale Paul.
  15. Zega Text by Isaco Type, $24.00
    Zega Text is a top-heavy sans family, inspired in the imprecisions of letterpress printing. Zega has 14 versions that give to your text (printed or on screen) a delicious sense of old printing. Give an exclusive touch to your text with normal versions, without losing reading clarity. Try the heavier versions and add a nice impact to your titles! The family consists of 14 styles, 7 weights plus their respective italic versions. The fonts are available in OpenType PS and have extended character set to support CE, Baltic, Turkish as well as Western European languages. You can test Zega Text downloading the free trial font in Semibold version (TT only). This trial file supports only Western languages.
  16. Yoko by Thinkdust, $10.00
    Yoko is a straightforward font with a straightforward message, and an interesting finish. Yoko wants you to enjoy life, live to your fullest and be happy. Yoko understands that it doesn’t look easy, but it can be, and you can achieve it. Straight lines and perfect corners make Yoko’s messages come across simply and openly. There’s no fancy flourishes in what you say with this font, just a goal and a solution. That’s not to say it’s dull though, because the textured finish gives Yoko a depth that carries its own form of weight. The solid impact of the shapes and the rough texture of the finish make Yoko’s message stand out, whatever you choose to say with it.
  17. Castlerigg by Hanoded, $15.00
    A long time ago, I lived and worked in the English Lake District. When I first arrived there, I camped out not far from a neolithic monument called Castlerigg Stone Circle. Castlerigg Stone Circle is one of the most beautiful stone circles in the whole of Britain; the views are great and it makes for a nice walk from Keswick. This rather grungy font was made with a Sharpie pen I initially wanted to throw away, because it was dry, but then decided I could at least get one more font out of it. The result is Castlerigg - a rather neolithic looking all caps font. Castlerigg comes with double letter ligatures for the lower case.
  18. Harlean by Laura Worthington, $35.00
    Harlean is lively and exciting with eccentric letterforms that vary in axis, baseline, and height, a tribute to Harlean’s flexible-nib pen origins. Its curving strokes speak of free-spirited adventure and jazz-inflected, improvisational style. Harlean’s hand-lettered appearance is fashioned from the savvy use of contextual alternates. Easily customize your words with swashes and alternate forms to express your creativity, then complement your layout with ornaments, borders, and corner elements. See what’s included! http://bit.ly/2cjNavf *NOTE* Basic versions DO NOT include swashes, alternates or ornaments This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  19. Alterglam by Popskraft, $18.00
    Alterglam is one of my all time favorite fonts, although I didn't think so at first. The font appeared as a modification of my other default font. But over time, the font turned into an independent work. Moreover, the font began to live its own life and constantly demanded attention. So at the same time the Alterglam font is the most thoughtful and polished font in my collection. It is my pleasure to present this wonderful font set for exquisite designs. In the set there are 20 font sizes, which provides a rich typography. If you need a strict, but at the same time artistic font, Alterglam is the font of your choice.
  20. Manuel by profonts, $51.99
    Manuel, a simple, almost mathematically constructed typeface, includes stylistic alternates for a number of upper case characters. This comes in very helpful when designing logo letterings. Manuel(a) is a very charming, self-confident und exciting typeface design. The idea was to try to apply a given design criteria (also see Volker Schnebel's Marita and Martin fonts) to every single character. In other words, start with a character and develop all of the others from it. This is quite easy for some characters but extremely difficult for others. This process generates creativity and the characters move away from the initial constructed sketch. Together in a typeface, the individual characters are now all of a piece and character.
  21. Full English by Hanoded, $15.00
    I have always been fascinated by the ‘Full English Breakfast’. A Full English usually consists of toast, baked beans, sausages, fried eggs, fried tomatoes, fried mushrooms and sometimes blackpudding (a kind of sausage made from pig’s blood). When I lived in England, my friends were always quite happy to stow away a big full breakfast, but I, on the other hand, could not really set myself to eating one. Full English is a hand made stencil font. If you own a pub and you serve breakfast, you could use it for your signs, but I guess this font looks good on anything that needs a bit of attention. For attention, it will get!
  22. Pontina by KaiserType, $30.00
    Pontina is the name of a multilingual didone typeface. Its elegant character is built up of playful and lively strokes combined with high ascenders and high capital letters, that gives the classical forms a modern individual touch. It combines both: legibility and an ornamental curvy look for display purposes. The typeface provides true italic fonts for each weight, which fit harmoniously to the regular fonts. Pontina can be used for headlines and also works well in smaller text sizes. The text styles have slightly lower capitals and ascenders for better legibility. Also the font comes along with a set of different ligatures as well as swash letters and all necessary open-type features.
  23. Neospace Circuit Exp - Personal use only
  24. Riclane by suhadidesign, $15.00
    Riclane elegant serif font Hi Ladies and Gentlemen! According to the market demand for fonts that tend to be more modern, then I decided to make a serif font that is in your view. The Riclane font is a serif font with very beautiful, comes with a modern style hoping to become a market favorite. We keep this font looking elegant, classy, ​​easy to read, stylish, attractive and easy to use. Riclane Font is a great choice for magazines, retro designs, newspapers, books, brand names, branding, and other projects. The Riclane font is here to take the quality of your designs to a higher level. Riclane Font is my thirty first Font created in 2023 The Riclane font style will make you love designing and taking advantage of the cool design results for this font. Continue to follow us for updates on making further fonts :) Font Features: • Standard uppercase and lowercase letters • Multilingual Support • Numeral and punctuation • Elegant style
  25. Sigma by Wiescher Design, $30.00
    »SIGMA« is the name for the Greek voiceless »S«. It is also called the »Lunar Sigma«, in Hellenistic times the letter was simplified to »C«. I thought SIGMA was a nice name for my new, very readable and friendly Sans typeface. »SIGMA« has that classical Sans beauty with friendly touches that make it unique. You will love this font. It is a great everyday workhorse with seven weights from Thin to Bold and all the necessary weights in between. Great for body copy and headlines! With 875 Glyphs it is a truly European font designed for all Central European and Latin using countries. »SIGMA« has a set of Cyrillic that is – besides Russia – also good for Serbia, Macedonia and Ukraine. It has oldstyle- and lining-, tabular- and tabular-oldstyle-figures, many ligatures. »SIGMA« comes in Normal and Oblique, I made it Oblique instead of Italic which would have been too playful for this friendly font. Enjoy!
  26. Sigma Condensed by Wiescher Design, $30.00
    »SIGMA« is the name for the Greek voiceless »S«. It is also called the »Lunar Sigma«, in Hellenistic times the letter was simplified to »C«. I thought SIGMA was a nice name for my new, very readable and friendly Sans typeface. »SIGMA« has that classical Sans beauty with friendly touches that make it unique. You will love this font. It is a great everyday workhorse with seven weights from Thin to Bold and all the necessary weights in between. Great for body copy and headlines! With 875 Glyphs it is a truly European font designed for all Central European and Latin using countries. »SIGMA« has a set of Cyrillic that is – besides Russia – also good for Serbia, Macedonia and Ukraine. It has oldstyle- and lining-, tabular- and tabular-oldstyle-figures, many ligatures. »SIGMA« comes in Normal and Oblique, I made it Oblique instead of Italic which would have been too playful for this friendly font. Enjoy!
  27. Robecha Daniera by Ronny Studio, $19.00
    Robecha Daniera is a luxurious and elegant Serif font. This font is impressive and features a clean and elegant font, professionally shaped, and as a result, it will easily match a variety of creations that require a different touch. Add it with confidence to your projects, and you'll love the results. This typeface is perfect for elegant logos, branding, travel promotions, layout magazines, beauty products, product packaging, quotes, or simply as a stylish text overlay onto any background image. Robecha Daniera Features: - Uppercase - Lowercase - Numbers & Punctuation - Alternate - Ligature - Multilingual Support - Simple installation All features and special characters of this font are included in one file. So that it is easily accessible by using a program or software that supports opentype such as Adobe Illustrator, Adobe Photoshop, and Adobe Indesign). This font is also very easy to use as it is compatible for all supported software even for non-opentype. Please comment us if you have any questions Thank you and have a nice day. Thank You
  28. Brays by suhadidesign, $16.00
    According to the market demand, fonts tend to be unique fonts, so I decided to make a unique display serif font that is in your view. The Brays font is a font with many ligatures that is very unique and sought after, comes with a stylish style to become a market favorite. We keep this font looking elegant, classy, ​​easy to read, stylish, attractive and easy to use. Brays Font is a great choice for beauty brands, magazines, travel, newspapers, books, brand names, branding, branding, quotes, album covers, and other projects. The Brays font is here to take the quality of your designs to a higher level. Brays Font is my Twenty ninth Font created in 2022 The Brays font style will make you love designing and taking advantage of the cool design results for this font. Continue to follow us for updates on making further fonts :) Font Features: • All capital letters • Stylistic ligatures • Stylistic alternate • Multilingual Support • Numeral and punctuation
  29. Berliona by TM Type, $12.00
    Introduce Berliona is a beautiful handwritten font with a touch of love. The Berliona is perfect for branding projects, home appliance design, product packaging, use in business cards, invitation cards, etc. Simply as a stylish text overlay onto a background image or anything else that needs a touch of elegance. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. There are additional ways to swash, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw How to access all the alternate characters using Adobe Illustrator: http://youtu.be/iptSFA7feQ0 How to use the font style set in Microsoft Word 2010 or later: https://youtu.be/x1A_ilsBsGs Thanks for checking! I really hope you enjoy it. Regards TM Type.
  30. Sulangor by Mantype Studio, $13.00
    Sulangor is a stylish and rich serif font with letters that seem to dance and twist harmoniously together to form unique and elegant typography designs. Add it confidently to your projects and you will love the results! Wide range of stylistic alternates and ligatures, allows versatile design options work perfectly for elegant branding, magazine design, logo design, headlines, posters, packaging, cards or your wedding invitation. Features: * Character set A-Z with special uppercase letters. * Ligatures. * Stylistic Alternates. * Numerals & Punctuation. * Multilingual Support. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations.
  31. NEON CLUB MUSIC by TypoGraphicDesign, $19.00
    The typeface Neon Club Music is designed in 2011 for an Logo-Design of a electronic music label from South Germany. 324 glyphs incl. decorative extras like arrows, dingbats, emojis, symbols, geometric shapes, decorative ligatures (type the word #SMILE for ☺ or #LOVE for ♥ as OpenType-Feature dlig) and stylistic alternates (as OpenType-Feature salt. For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! CONCEPT/CHARACTERISTICS The geo­me­tric and roun­ded cha­rac­ter of the type­face is a very uni­que futu­ristic sci-fi atmo­s­phere. The sans-serif mono­line letter-forms looks very modern, clean, fresh and fancy. APPLICATION AREA The fancy, geo­me­tric & round party, music & movie font “NEON CLUB MUSIC” would look good at dis­play size for party flyer & movie pos­ter, music covers or head­lines in maga­zi­nes or websites…
  32. Guttever by Zane Studio, $12.00
    Introduce! Guttever is a beautiful handwritten font with a touch of love. Packed with 351 glyphs, it's perfect for branding projects, homewares design, product packaging, use in business cards, invitation cards, etc. Simply as a stylish text overlay onto a background image or anything else that needs a touch of elegance. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. There are additional ways to swash, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw How to access all the alternate characters using Adobe Illustrator: How to use the font style set in Microsoft Word 2010 or later: Thanks for checking! I really hope you enjoy it. Regards
  33. Magic Heart by Mans Greback, $49.00
    Magic Heart is a swirly script typeface. A valentine typeface with a romantic flow, Magic Heart has a lovely personality and a passionate appearance. Its swashy capital letters gives any project a sincere vibe. Use characters # ¤ for decorative heart symbols. Use underscore _ anywhere in a word for swashes. Example: Won_der Use multiple underscore for different swashes. Example: Love____rose The Magic Heart family consists of eight styles: The ornamental Swash and Swash Bold, the normal Regular and Bold, plus each of the styles as Italic. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  34. VVDS My Spellbound by Vintage Voyage Design Supply, $10.00
    My Spellbound an authentic groovy typeface. So, The Stranger Things series is already watched and you'll waiting the last one season for another two years. Well, if you miss for late 70s or early 80s in your design – this one is for you. Smooth, groovy and playful – exactly for your vintage projects. This typeface will suit for the display block texts like package labels or will be perfect for an any display header. Create a vintage t-shirt print or make groovy stickers - Spellbound will suits perfectly. A lot of alternates will give you a really wide range of results. You may combine it with Italics and get a really playful pair. Two characters for any caps and up to 6 alternates for lowercases. Regular and true Italic Open Type Features Multilingual I would really love to see what you create with my products, so please feel free to tag me @vintagevoyagedesign on Instagram. Happy creating! Thank you.
  35. Hacksaw Brush by Ferry Ardana Putra, $17.00
    Hacksaw is dry brush font handmade with a dedicated soul. This super condensed and trippy typeface was designed to be exclusive and is perfect for those who love condensed, wild, natural brushed feel fonts. This typeface is perfect for creating elegant branding and headlines for handmade, food & beverage, artisan goods, quotes, invites, t-shirts, logos, and, or use it to elevate your social media feed! Hacksaw features: A full set of upper & lowercase characters Numbers & punctuation Multilingual language support PUA Encoded Characters Dozen of Swashes OpenType Features ——— ⚠️To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe InDesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. There are additional ways to access alternates/swashes, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as Pop Char (for Windows and Mac). ⚠️For more information about accessing alternative, you can see this link: http://adobe.ly/1m1fn4Y
  36. Vuelta by Dora Typefoundry, $19.00
    Vuelta display is a modern random style font that combines serifs and sans in one font file. With serif as uppercase and sans as lowercase. You can use both uppercase and lowercase in the same word which will make your text more distinct too plus some alternatives so this font really stands out. This font is perfectly made to be applied especially in logos, and other various formal forms such as display, header, headline, poster, logos, etc on a big typography. **Features:** - All Caps Font with different uppercase and lowercase - Number & Symbol - Supported Languages - Alternates and Ligatures - PUA Encoded **What is included:** - Vuelta Display Regular We highly recommend using a program that supports OpenType features and Glyphs panels like Adobe apps and Corel Draw, so you can see and access all Glyph variations. This type of family has become the work of true love, making it as easy and fun as possible.I really hope you enjoy it! Thank you Enjoy the font and go get creative :)
  37. Coast by Blackmoon Foundry, $42.00
    The Coast is a Sans Serif type family inspired by enamel signs from the 1920s. The Coast has a large x-height which gives the font a friendly look and guarantees great performance in very small sizes. The Coast family also works great in huge sizes since it has some very special and highly elaborated characters like the small “e” and “g” which distinguishes it from an ordinary Sans Serif. The family includes real small caps, small capital figures, medieval and monospaced lining figures for information in tables. Coast and Coast Wide both come with a variety of special characters, alternates, mathematical symbols and the unusual ligature “rt”. Also on board: the german capital letter “sharp s” = ẞ. That’s about it.
  38. Magtis by Identitype Co, $25.00
    Magtis is a standout display font that is an ode to Contrast Serif typography in present day. It’s elaborate curves and unique shapes make it perfect for headings, logos & wedding invitations. Magtis is all class so if you want a stylish font that is guaranteed to draw the eye, then this is it! Magtis come with elegant style, strength and contrasts, with features an extended latin character set of 396 glyphs covering over 87 languages. Magtis is ready to be like a top model on the design catwalk, making your projects looking classic but contemporary, finely tuned but assertive, and elegant as the best luxury fashion. There Include : 7 Font Style 49 Ligature Extended Latin Opentype Feature Alternate Character Multilanguage
  39. Bostvina by Aluyeah Studio, $110.00
    Bonjour! Bostvina is a fashiontastic display font. This font was carefully crafted and inspired by one of leading fashion brand in the world. In general, it creates a luxurious and elegant look in design. Coming to you with 90+ luxury alternate to create a perfectly beautiful, classy, chic, elegant, glamorous and luxurious design. Use this font for your fashion brand, resort, cosmetics, invitations, wedding, branding, packaging, magazines, boutique, social media, restaurant, spa, greeting cards, headers, headline and many more. Features: OpenType support Multilingual support (15 languages) PUA Encoded Super Easy to Use alternates - It's OpenType support but you can easly call alternates character using special combination like A.2 B.4 D.3 etc so you dont need special software
  40. FS Maja by Fontsmith, $50.00
    Youthful Fontsmith received a brief to develop a font that would form part of the broadcast identity for the UK’s first digital Freeview channel – E4. It needed to work seamlessly in text and display, both in print and on-screen, and please the eye of the target audience, 18-34-year-olds. So, young, fresh and informal. No problem. Except for one thing: the timing. Daughter As he worked on FS Maja, Jason Smith was occupied by another imminent deadline: the birth of his third child. The pressure was mounting, but rather than let it get to him, Jason embraced the challenge and made light of the tension, fashioning a bright, bubbly, entertaining type with a personality made for memorable headlines. Beautifully random FS Maja’s soft, rounded shapes and assured, fluent lines encompass lots of notable features that contribute to its warm, fun-loving personality, including: a very large x-height; a short, rounded serif to allow for close spacing and give texture to body text; a slight convexity, or bulge, in the stroke terminals; a calligraphic fluidity in the entry to the down-stroke of most lowercase letters; open, generous curves, especially in the “B”, “P” and “R”; and a “w” made of two “u”s.
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