Cedora is a humanist sans serif designed with a playful appearance. Cedora comes in 14 styles with 7 weights ranging from thin to black each of which represents multiple languages allowing you to do editorial activities. In the terminal section the size is made a little thinner so that the shape doesn't look so sharp and the x-height and open counter have been taken into account so that it is good enough for a small text size.

Introducing the elegant new Felora script! For those of you who are needing a touch of elegance and modernity for your designs, this font was created for you! Представлю вам свой новый элегантный шрифт Фелора! Для тех, кто нуждается в красивом и современном шрифте для своих проектов. Встречайте - этот шрифт был создан для вас! What's Included: Felora script OTF / TTF Multilingual Latin support Multilingual Cyrillic support Полная поддержка русского языка Check out my blog: www.instagram.com/dmitriychirkov pinterest.com/dmitriychirkov7

Long before there was Scooby Doo, there was scooby-dooby. This exuberant font is based on the works of whacked-out 50s album-cover artist Jim Flora, whose imaginative illustrations defined hot jazz and cool cats. The Opentype version of this font supports Unicode 1250 (Central European) languages, as well as Unicode 1252 (Latin) languages.

Elegant and classy display font with matching italic and tons of ligatures. This versatile font is best for branding, webdesign project, logo, fashion related concept, and much more.

Sedona is a quirky, all capitals, display font that evokes the American West, Native Americana, vacations, travel, campgrounds, rustic lodges, needle point, Christmas, holidays, Arts and Crafts movement, quilts, tiles, and alpine resorts. It is based on an isometric grid and individual shapes that conform to the grid's structure. Each letter or glyph is made up of numerous triangular shapes. The letters have gaps of space that create a dynamic texture. Our mind connects the triangles to complete the letter and recognize the familiar letterform. Sedona will create a unique identity for book cover titles, editorial headings, packaging, logotypes and signs. Create multicolored letters by selecting individual shapes within each letter and apply various colors. Simply convert type in Adobe Illustrator or InDesign with these two steps: 1. "Creating Outlines", 2. "Release Compound Path". You may also want to "Ungroup" the letters. Great care was taken to align the shapes perfectly. There are no overlapping or misaligned shapes. Sedona includes punctuation, numerals, and basic math glyphs.You will find some additional and alternate glyphs in the "Glyph Palette". Sedona does not include a lowercase or diacritics for foreign languages. You may type in lowercase but the letters will appear as uppercase.

Modern condensed font

Fezola, a handwritten signature typeface, epitomizes the essence of personalized elegance. With its fluid strokes and graceful curves, Fezola captures the artistry of a handcrafted signature, infusing a sense of individuality into every letter. The seamless connectivity between characters emulates the natural flow of a pen, creating a signature style that feels authentic and unique. Whether used for branding, invitations, or personal correspondence, Fezola adds a touch of sophistication and warmth, transforming words into a visual representation of personal expression. This typeface transcends conventional fonts, embodying the charm and character of a handwritten signature to impart a distinctive and memorable quality to any project it graces.

Nebora is a typeface that makes a big statement with clean, basic lines and an emphasis on negative space. This geometric style font is excellent for magazine headlines, product packaging, posters, and more, and is inspired by the magnificent beauty and fresh air of the Arctic. In lowercase, Nebora is charming and charismatic; in capital letters, she is sophisticated and authoritative. The humanist feel adds warmth, while hard lines and sharp edges flow into the smooth rounded curve of the letters. To develop a typography-focused design that really jumps out, try it in 16 weights, including obliques. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.

Floora is a modern and unique font duo. The font combines two different type styles, a polished uppercase sans serif and a Neue Nouveau style lowercase, this combination makes the font very unique and distinct. The uppercase sans serif comes with large ink traps at its joints, this gives the font a modern and trendy appearance. Floora has a set of italic uppercase and lowercase letters, this combination of regular and italic letters gives you the ability to create a multitude of different letter combinations. Floora was also created with unique ligatures, alternative characters and multi-language support. Floora is perfect for designing posters, magazines, logos, Instagram posts, websites, blog posts, pull quotes, social media posts and much more. If you a looking for something modern and unique for you next project, Floora is the font for you. I hope you enjoy using the Floora typeface.

To design the font Pekora I was inspired by a You And Me Monthly published by National Magazines Publisher RSW Prasa that appeared from May 1960 till December 1973 in Poland.

Redoura Font is a script typeface inspired by 70's font style and Script Sports font style which is absolutely awesome for logotype / wordmark, especially for sports theme logos. Redoura Script font includes upper & lowercase characters, punctuation, numerals, and multilingual support. It also has many open type alternates and ligatures.

This Gelora font is luxurious and classic engraved that is suitable for any design such as book covers, posters, quote designs, apparel, etc. This font is inspired by a colossal theme from the Roman Empire or something like a Gladiator story, but I found this font also looks suitable for a western cowboy theme.

We are proud to present to you our new Latin+Cyrillic font Fedorro! Fedorro typeface is a classy example of a modern Ukrainian style of type design. It is inspired by traditional fonts of the past, but with a strong modern twist to its appearance. The main feature of this font are round and playful letters combined with a relatively tiny negative space, making it unique like no other: many typeface elements were borrowed from historical exemplars of Ukrainian handwritten letters and redesigned with modern trends in mind. Fedorro is perfect for all the situations when you need the text to pop and catch the viewer's eye: posters, books and magazine covers, headlines, banners and ads, logotypes, corporate branding, lables, ads etc.

DEMORA is the sporty sans serif style with uppercase and lowercase looks and feel nice balanced. Provide alternates and ligatures variant style make the design letter looks nice. Honestly it works perfectly for headlines, logos, posters, packaging, T-shirts and much more. Recommended to use in Adobe Illustrator or Adobe Photoshop with opentype feature. How to access Alternates Character? Open glyphs panel : In Adobe Photoshop choose tool Window glyphs In Adobe Illustrator choose tool Type glyphs Ligatures feature is default setting in Adobe Illustrator or Adobe Photoshop in Uppercase character. So when you want not to use the ligatures. Open glyphs panel : In Adobe Photoshop choose tool Window Character and then please klick fi symbol In Adobe Illustrator choose tool Window Type Open Type and then please klick fi symbol If you have questions, just send me a message and I’m glad to help. Have a great day, Absonstype

BADORA, a display font with a Japanese flair, is now available. We created this typeface using natural handwriting that has been modified in visual form so that it may be used in a variety of applications. This font will enhance any of your projects, particularly those with a casual and fun theme. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.

Feogra is a font inspired by the geometric shape of a robot designed in a modern style that makes this font look futuristic and unique, suitable for your modern design and requires a bold and prominent typeface. This font can also be applied to posters, magazines, etc. Feautures: All Caps Font Numbers Symbols Multilingual

Introducing Andora, a beautiful, full-featured modern calligraphic font with tons of alternate characters and OpenType features. Andora hand-lettered is particularly well-suited for invitations, branding and editorial design. Perhaps the most fun thing about Andora is that it includes multiple versions of all ascending and descending letters, making it lots of fun to play with layouts and compositions. The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign.

Introducing “SEDOYA Font” – Where Handwriting Meets Elegance. SEDOYA Font is the epitome of graceful handwriting. With its exquisite handwriting theme, this font adds a touch of sophistication to your creative projects, making it the ideal choice for those seeking refined and elegant script. Whether you’re designing invitations, branding materials, or anything in between, SEDOYA Font effortlessly captures attention and infuses your designs with timeless charm. Crafted with meticulous detail, SEDOYA Font exudes the elegance and allure of handwritten script, forging an immediate connection with your audience. Its versatility knows no bounds, making it suitable for a wide array of applications, from wedding invitations to luxury branding. SEDOYA Font elevates both legibility and style with its flowing strokes and refined lines, lending a natural and enchanting appearance to your text. It also offers multilingual support, ensuring it resonates with a global audience. – PUA Encoded Characters – Fully accessible without additional design software.

Filora Serif is a an elegant and smooth combine typeface regular and italic serif font. He has a beautiful character. It fits perfectly with invitation card designs, company logos, movie titles, movie names, business cards, book titles, brand names and various other designs. Filora Serif is a subtle serif font that exudes sophistication and elegance. Its stylish alternations and ligatures make this font the perfect partner for any project.

Spedora is a curly and cute display font. Expertly designed to make your creation look out of this world, this font will look gorgeous on a variety of ideas such as posters, stickers, social media materials, etc.

Youthful Fontsmith received a brief to develop a font that would form part of the broadcast identity for the UK’s first digital Freeview channel – E4. It needed to work seamlessly in text and display, both in print and on-screen, and please the eye of the target audience, 18-34-year-olds. So, young, fresh and informal. No problem. Except for one thing: the timing. Daughter As he worked on FS Maja, Jason Smith was occupied by another imminent deadline: the birth of his third child. The pressure was mounting, but rather than let it get to him, Jason embraced the challenge and made light of the tension, fashioning a bright, bubbly, entertaining type with a personality made for memorable headlines. Beautifully random FS Maja’s soft, rounded shapes and assured, fluent lines encompass lots of notable features that contribute to its warm, fun-loving personality, including: a very large x-height; a short, rounded serif to allow for close spacing and give texture to body text; a slight convexity, or bulge, in the stroke terminals; a calligraphic fluidity in the entry to the down-stroke of most lowercase letters; open, generous curves, especially in the “B”, “P” and “R”; and a “w” made of two “u”s.

Art into type In 2008, Fontsmith were approached by their friend, Jon Scott, to investigate whether a typeface could assume the aesthetic of one artist’s body of work. Jon’s not-for-profit charity, Measure, was organising an event for the artist, Conrad Shawcross, whose giant mechanical installation, entitled Chord, was going on public display in the long-disused Kingsway tram tunnel in Holborn. Chord explores the way we perceive time, as either a line or a cycle. Two enormous machines with dozens of rotating arms and moving in opposite directions, weave rope with almost infinite slowness. An unusual brief Phil Garnham visited Conrad in his Hackney studio to get a feel for his work and ideas. “Conrad is a very clever and philosophical guy. He struggled to see how typeface design had any relevance to him and his art. This was going to be a challenge.” The artist presented the type designer with a pile of rope and a huge diagram of sketches and mathematical workings. “This was, in essence, my brief.” Phil developed three concepts, the simplest of which ticked all the boxes. “The idea of the strokes in the letterforms appearing and ending at peaks or points of origin fitted perfectly with Conrad’s idea of time occurring and ending at two ends of the sculpture.” Two versions Phil planned modules for two versions of the typeface: one with five lines in the letterforms and one with seven. He then drew the modules on-screen and twisted and turned them to build the machine that is FS Conrad. “This is not a simple headline typeface,” says Phil. “It’s not a rigid structure. It has varying character widths, and it’s informed by real typographic insight and proportions so that it actually works as piece of functioning, harmonious type.”

Cosmopolitan Elegance Named after a southerly wind that blows over the Mediterranean Sea, FS Ostro breathes warmth into letterforms with their roots in colder, stark Modern typefaces. FS Ostro is a typeface imbued with balanced and sophisticated elegance. It’s discerning and sensitive, self-assured but understated. One for the well-travelled reader. Thoughtful contrast FS Ostro draws inspiration from a wide range of sources, such as 19th century British Scotch Roman designs, Italian modern style typefaces and highly contrasted display Spanish examples. Its text version offers a consistent rhythm and robust texture that is easy on the eye. This elegant, cosmopolitan typeface is characterised by its thoughtfully modulated contrasts between thick and thin, sharp angles, and sophisticated curves. Exaggerated touches in display “What is more restrained and sober in text, becomes purposefully prominent and more detailed in display,” says Fontsmith designer Alessia Mazzarella. These exaggerated details for the display version can be seen in the letter terminals, such as those in the ‘a’ and ‘g’ and the tail of the ‘Q’, as well as in the set of numerals, fractions, arrows, borders and ornaments, which can be used to build decorative framing elements. Fluid italics The less rigid and curvaceous italics of modern style typefaces were the inspiration for FS Ostro’s own subtle, flowing italic styles. The letterforms are confident and fluid, creating an overall sense of refinement and modernity.

Cute FS Kitty is the type equivalent of Bagpuss: plump, cute, cuddly and not fond of exercise. So don’t go giving it a run-out on body copy; FS Kitty is an all-caps font made for showing off in posters and headlines, and on products, point-of sale and especially sweets. Blubber Kitty had been quietly curled up in Phil Garnham’s sketchbook for a year before he brought it out to be brushed up. “It was in the mix as a basic form when I started thinking about FS Lola. It was a twisted, bubbly beauty – quite squishable and huggable. The working file was called Blubber. “At that time it was a basic construction of strokes. I created the ‘A’ first, purely as a shape to play with, not as type. I flipped it for ‘V’, and copied that for a ‘W’. I flipped the ‘W’ for an ‘M’... I thought, ‘This looks a bit wacky, but I like it,’ and just carried on. The most tricky characters were the ‘B’ ‘P’ and ‘R’. I must have drawn about 20 kinds of B for this, just to get it to fit.” Variety “When the regular weight of Kitty had been designed,” says Jason Smith, “it just felt like a natural progression to go on and explore how far we could go with it: Light, Solid, Headline, Shadow.” Phil Garnham thinks there’s still more to come. “There are some really individual characters in this font that I think have yet to be exploited: the Greek Omega symbol, the strange face in the ampersand. Like Bagpuss, Kitty has kept a low profile so far. “We know people are using Kitty. In fact, it was the first of any of our fonts that we sold on the day it was released. But I still haven’t seen it out there in the wild. It’s going to be a exciting moment.”

a, g, k and y It was a forensic examination by Jason Smith of his existing designs that laid the groundwork for FS Jack. Jason made a list of unique characteristics that would give the sans serif font its typographic thumbprint, which included an unusually large x-height and slightly off-the-wall letters like the lower-case “a”, “g”, “k” and “y”. “I wanted to make something that was slightly uncomfortable,” says Jason, “and in doing so simplify the quirkiness down to a few letters.” Fernando Mello did “the rest of the cooking”, filling the design out and making the additional weights. Tipos Latinos Upon its release in 2010, FS Jack was submitted by Fernando, who is Brazilian, for the esteemed type design biennial, Tipos Latinos, where it was selected as a winner in the Families category. It went on to be selected for type exhibitions throughout Latin America and around the world. “FS Jack is a workhorse,” says Fernando, “but also very ownable and distinctive, and available in a good range of weights, crafted by Jason and I.” Corporate “FS Jack took a couple of years to get noticed and is still fairly underused,” says Jason, “which is good in a way, for our Brandfont clients that have adopted it.” FS Jack was chosen as the signature font for The Shard in London, from its signage down to business cards. Fontsmith also worked with Lloyds Bank to customise FS Jack into a bespoke font for the bank’s updated brand identity – part of Fontsmith’s Brandfont service, which you can read about here. Fat Jack Included in the FS Jack family – just – is FS Jack Poster, the super-heavy weight of the range. “That was a last minute addition,” says Fernando, “after Jason and I started talking about how much we liked Gill KO, a typeface that is almost comically fat.”

Bauhaus Geometric, economical, functional... The good, wholesome, modernist values that once fired up the tutors and students of the Bauhaus became the inspiration for FS Dillon after an exploration of the work of the pre-war art and design powerhouse in the Fontsmith studio. The font combines simplicity and directness with a characteristic Fontsmith warmth. Letterforms are compact, with a generous x-height, and built for maximum clarity and impact. The Bauhaus sought beauty through function. FS Dillon achieves it. Made for TV The weights of fonts for TV sometimes have to be adjusted so as not to “blow” on-screen. FS Dillon was originally drawn for the on-screen presentation branding of Film Four, whose primary colour was red. Black type on a red background looks heavier than white, so Dillon needed two weights that would allow white and black type to be used together, looking balanced and equal. Type design is an organic process. Years after developing FS Dillon, we revisited it, redrawing elements and adding italics to maintain consistency. Olympic You don’t get a much higher confirmation of the functional fitness of a typeface than to have it selected to guide visitors around an Olympic complex. FS Dillon was selected as the font for signage at some of the key venues at the London 2012 Olympic Park, helping to get spectators, athletes and officials from all over the world to their seats and starting blocks on time.

New York vibes FS Irwin was born in New York while Senior Designer, Fernando Mello, was studying an intensive 5 week typeface design course at the Cooper Union. His brief was to design a perfectly clear typeface that could communicate well, without loud or overtly mannered design features. Fernando was influenced by the subway font in New York: ‘It is very in your face and clear, always in bold. It doesn’t shout much but at the same time is very present and unique. The design is completely different but it was this spirit I wanted to capture for FS Irwin.’ And the vibe of the city: ‘In a similar way to London, New York is so mixed and so cosmopolitan. I was amazed by the different styles and identities I saw there, and tried to encapsulate this essence to create something new, relevant and very now.’ Incisive quality Rather than focusing on quirks or distinctive characteristics, the key to FS Irwin is the quality of its design and spirit of simplicity. The design, proportions and details are usable and authentic and it is suitable for countless situations, without running the risk of being instantaneously noticeable. Families like this can be used on nearly anything, from more playful designs to serious corporate IDs. ‘Extensively tested and precisely drawn text-oriented typefaces are what I enjoy designing the most. There is a beauty and a different approach, a different way of making them interesting, sellable and usable rather than adding flicks or unexpected details.’ Inscriptions and calligraphy FS Irwin’s origin lies in Fernando’s studies in inscriptional lettering and writing-calligraphic exercises at the Cooper Union. Mello started the process by digitising his explorations and adapting them into a more workable sans serif structure. The traditional forms of writing which gave the basis to Latin type as we know it today were the perfect place to start. This influence can be seen in the proportion of the capitals and in slight writing-calligraphic details in the lowercase, such as the slightly angled, chiselled spurs and their open terminals.

FS Renaissance is a display stencil typeface by the Monotype Studio. A collaboration between lettering artist and designer Craig Back and Creative Type Director Pedro Arilla, the single style font explores the intersection between art and design. With artist and designer working hand in hand, each letter was crafted as a standalone piece of art, while working harmoniously together as a functioning typeface. The typeface is inspired by the Renaissance period symbolised by flourishing progress in the arts, sciences, learning, and philosophy. The typeface is not a traditional stencil design: the cuts are not rigid but interactions that are hand crafted between each element, emphasising the idea of a typeface as a piece of art or sculpture. Pedro Arilla’s aim was to take the core DNA of Craig's lettering and apply it to a typographic base with a solid internal consistency, balanced with an external elegance. Pedro and Craig worked closely together to make sure the original concept was not compromised and this is reflected in the finished design which strikes the perfect balance between functionality and art.

FS Koopman is a hard-working typeface. A crossbred workhorse that draws on inspiration from Swiss grotesks, American gothics and early British grotesques. It refuses to fit neatly into any of these categories, it’s neither one nor the other, but all of the above. It’s kinda Swiss meets American… (but with a slight Yorkshire twang).

The x factor How do you make a font like FS Albert unique, distinctive? “When designing a font I try to question every letter,” says Jason Smith, “but all you need is a few that have an x factor. With FS Albert, they’re the lowercase ‘a’ and ‘g’ and the uppercase ‘I’ and ‘J’. “I remember a friend saying, ‘Why on earth have you designed the ‘a’ like that? Isn’t it too friendly for this kind of font?’ And, in a way, that’s what I wanted – honesty and warmth, because a lot of big brands at the time really needed to show a more human side.” Range of weights and styles FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. Fontsmith has crafted five finely-tuned upright Roman weights and four italic weights, as well as a special Narrow version to provide the best coverage and give headlines and text an easy-going character. The chunky kid “FS Albert was inspired by – and named after – my son, who was a bit of a chunky kid,” says Jason Smith. “I designed an extra bold weight because I always felt that the really big font heavy weights had the most personality. “I recently told Albert this story. He laughed, and forgave me for thinking he was a fat baby. He liked the big personality bit, though.” 1000s of glyphs Not content with a character set that covered Europe and the whole of the Western world, the studio decided to go further afield. There are now FS Albert character sets that cover western and eastern European languages, including those of Russia, as well as Cyrillic, Arabic and Greek scripts. In fact, the font now covers more than 100 languages, making it ideal for bringing a consistent typographic style to the communications of global brands.

Ligatures FS Rufus is an outgoing, likable sort of font with an eccentric streak. Wide letterforms and curious ink-traps make for an engaging personality, and a set of discretionary ligatures make FS Rufus irresistible to designers wanting to play. Not a small set, either: there are some 80 different options available. Wide The decision was made early on to make the letterforms of FS Rufus luxuriously wide. This generates a distinctive visual texture when the font is used for text. With other weights available for headlines, FS Rufus brings a curiously engaging look to editorial, magazine covers and advertising. Just look at my ink traps Ink traps are normally the preserve of fonts intended for printing at small sizes, in newspapers or directories – extra notches necessary to prevent ink from pooling. FS Rufus turns the ink trap into a beautiful eccentricity, flaunting it in both its lowercase and capitals. Take a look at the “h”, “a” and “k”, and the “B” and “N”. Attention-seeking? Moi?

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Antwerp On a visit to Belgium and the Netherlands while still an MA student at Reading University, Eleni Beveratou made some important discoveries. First, there was the letter ‘g’ from the Didot family seen at Plantin Moretus Museum in Antwerp, which seemed “almost like a mistake”. Then there were strange details such as the serifs on the “l”, “h”, “k”, “b” 
and “d” in Egmont Cursive and other typefaces by Sjoerk Hendrik de Roos, found in volumes of poetry she picked up from a chaotic bookshop in Amsterdam. These were characters that stood out from the text but seemed to blend harmoniously with the rest 
of the letters. “And there it was, the spark. 
I decided to design a typeface that would capture the details of the process of writing.” A guiding hand Eleni shared her initial thoughts with Phil Garnham and Jason Smith. They liked what they saw in her tentative first sketches, and gave her the chance to develop her ideas further. Phil, in particular, provided valuable input as FS Olivia took shape. Eleni’s main influence – the handwritten – would give the font its character. “When creating a typeface,” says Eleni, “it’s fair to say that it reflects some of the designer’s personality. And that’s certainly the case with 
FS Olivia. “Although technology is part of my everyday life. I am a great admirer of traditional graphic design where you can touch and feel paper and ink.” Irregular “What I particularly like,” says Eleni, “is that a printed item can develop its own personality sometimes as a result of imperfections in the print. “FS Olivia has some of 
these characteristics as it’s inspired by handwriting, 
and yet it also includes some 
very modern features.” Feminine and fascinating, FS Olivia captures the expressive twists and turns of (the poet’s?) pen on paper, with low junctions, 
deep top serifs and semi-rounded edges. Round outstrokes contrast with 
the rough corners of the instroke, while strong diagonals and inclined serifs create a richly textured pattern. Polytonic It’s only fitting that there should be a version of this poetic font for one of the birthplaces of poetry and song. Eleni, who hails from Athens, developed an extensive range of glyphs that could be used for the Greek language, in both modern and ancient texts. For the latter, there is a version of Olivia for displaying polytonic Greek (a system that utilises a range of accents and “breathings”), which brings the 21st century technology of OpenType to the presentation of poetic texts from Ancient Greece. Just think what Homer could have done with that.

Stone and steel FS Benjamin is a flared serif typeface designed by Stuart de Rozario. Consisting of 12 styles ranging from Light, Book, Regular, Medium, SemiBold and Bold with Italics it has clear, delicate letterforms, punctuated with brutal chiselled angles. With a pure and crafted feel to the forms the typeface has traditional roots but has been designed to work in a contemporary setting. Archetypal proportions in terms of x-height to cap height and ascender to descender ratio, allow the typeface to feel familiar and be legible in all platforms. Delicate brutalism Inspired by the contrasts of London and named after Big Ben, FS Benjamin was designed by Stuart de Rozario and founder, Jason Smith. Walking around London Jason was inspired by the juxtaposition of the old and the new. Glass and steel architecture can often be found amongst traditional signage and coats of arms seen around the City. These surroundings sparked an idea to create a modern design based on an alphabet that would traditionally be carved from stone. “Much of the typography we see today is so similar. I thought what if we created a typeface with traditional roots but modernised it to sit amongst the punk and noise of the streets of London? Old with new. Business with busyness. This is what London is all about.” Jason Smith

Bookish A little bit bookish, but quietly elegant and well-proportioned, FS Sally is a graceful font family. It’s a refreshingly uncomplicated design that brings sophistication to text and display type, and a distinctive aplomb to both large and small volumes of text. Hidden talents There’s more to FS Sally than meets the eye. Choose Standard for the Latin alphabet or Pro if you work with Cyrillic and Greek typography. There’s a large range of special features, including elegant small caps and a set of discretionary ligatures to add a traditional flavour to figures and fraction sets. Rhythmic There’s a rhythm and flow to FS Sally – the result of the classic but asymmetric design of its serifed feet and shoulders. The inward curve of the serif at the shoulder and the outward curve at the foot subliminally guide the eye through each letterform, and the flicked feet of the “a”, “d” and “u” add an extra kick of energy to the rhythm. The italic forms have their own flow, too, with a pen-like fluency that retains the formal discipline required for a text type. Regular to heavy FS Sally’s five weights, all with italics, cover every kind of print application. The regular weight is elegant in display and an easy read in longer texts. A subtle step up from the regular is the medium, which was created to deliver a stronger colour and finish in poorer printing conditions. The semibold offers a strong alternative to the regular at smaller sizes, and its intermediate feel suits it to sub-headings, title pages and calmer designs. The bold works excellently in book and title headings, and FS Sally Heavy lends weight and punch to poster headlines and logotypes.

Born in the 70s Personal influences are unavoidable in type design and usually find their way through into finished fonts. At Fontsmith, one period in particular provides inspiration, according to FS Pimlico designer, Fernando Mello. “Jason and Phil have always known that I’m very into the visual language of the 70s. I know that Jason shares my love of the 70s and Phil will sometimes admit to being a fan, too. I think that’s the reason they were both so supportive in the development of this font. “And, of course, we all share an interest in good-humoured and intelligent design. We like to think it’s a Fontsmith characteristic.” Back from black FS Pimlico started in an unusual place: with a tubby, penguin-like lowercase “a” that Fernando Mello had been sketching. From “a” grew the rest of the alphabet – a bubbly, fat, friendly family with a brush-written quality that became FS Pimlico Black. The black weight certainly isn’t the normal starting point for creating a regular and bold weight, but Fernando pressed on, driven by a glut of influences: brush-writing; Letraset and early digital systems catalogues; the type of Herb Lubalin and Tony di Spigna; 70s clothes and vinyl; and 70s revival disco nights in London’s Pimlico and Vauxhall. Natural or flourished Not often do fonts come along that seem to span the ages. FS Pimlico is at home in an office environment providing a fresh clear identity in communications or providing text that’s clear and easy to read. But it likes to party, too, 70s style. With the OpenType features switched on, a designer can totally change the look of their work, and create point-of-sale, headlines and titles that stand out and get noticed.

Art deco The inspiration for FS Blake’s elegant, lightly geometric forms can be traced back to design of the 1930s; designer Emanuela Conidi was influenced by the typography of cool, European, art deco posters. FS Blake bears traits of the art deco style, from its thin weights to its heavy weights, giving a set of faces each with their own distinct character, but still with a strong family resemblance. Mechanical type Mechanical and organic shapes combine in FS Blake to create a harmonious whole of generous curves and cursive spikes. A strong, punchy contender in display sizes, it’s also got a gentle touch with small text in lighter weights. Lively, versatile and with plenty of character contrast between weights, the FS Blake family offers impact in whatever task it’s given.faces each with their own distinct character, but still with a strong family resemblance. Sketch book Great fonts still emerge from a combination of hand, paper and pencil. After filling her sketch book with ideas, Emanuela and Jason extracted the elements that both felt could work in a font. The process yielded a whole crop of starting points for future designs as well as a focus for FS Blake as a striking, characterful, almost industrial font.

L-O-L-A Like the subject of the Kinks’ song, FS Lola is a little bit of both – a font with a rare combination of masculine and feminine. The font was inspired by the song, which itself was inspired by the night the Kinks’ manager spent dancing drunkenly in a Soho club with a beautiful woman... Or so he’d thought, until her stubble started to show halfway through the evening. Masculine/feminin Phil Garnham’s experience in designing FS Lola was similar to the one related by Ray Davies. Setting out to create a sans serif font, he realised along the way that he was actually dealing with a semi-serif. He went with it, though, and produced a font with the best masculine and feminine qualities: hard edges and corners tempered by shapes of softness and generosity, the outcome of what Phil calls an “organic” design process. “Initially, my designs were very graphic and hard but not very distinctive. By printing and redrawing the letters in pencil I achieved a softer and friendlier alphabet with a strong personality.” Broad Lola, as you’d expect, is very broad-minded. Available in five weights with italics – and fluent in central European languages – FS Lola offers a confident combination of feminine softness and male steeliness to any kind of design. As the song says, “It’s a mixed-up, muddled-up, shook-up world... except for Lola.