Thunder Shutter font is modern and elegant signature with a great flow effect. This font is great for your creative projects such as watermark on photography, and perfect for logos & branding, photography, invitation, watermark, advertisements, product designs, stationery, wedding designs,label, product packaging, social media, movie titles, books titles, a short text even a long text letter and good for your secondary text font with sans or serif. And also for special events or anything that need handwritting taste. Thanks for checking out this font. I hope you enjoy it!

Open Heart is a modern and beautiful script font. Comes with regular and italic, also support multilingual. This font is great for your creative projects such as watermark on photography, and perfect for logos & branding, photography, invitation, watermark, advertisements, product designs, stationery, wedding designs,label, product packaging, social media, movie titles, books titles, a short text even a long text letter and good for your secondary text font with sans or serif. And also for special events or anything that need handwritting taste. Thanks for checking out this font. I hope you enjoy it!

Loterio Script is a modern and elegant handwritten font with varying thickness and a charming gesture. This font is great for your creative projects such as watermark on photography, and perfect for logos & branding, photography, invitation, watermark, advertisements, product designs, stationery, wedding designs,label, product packaging, social media, movie titles, books titles, a short text even a long text letter and good for your secondary text font with sans or serif. And also for special events or anything that need handwritting taste. Thanks for checking out this font. I hope you enjoy it!

Kinver owes it’s inspiration to the masthead of a 19th century handbill. It is designed to particularly complement our extensive ‘Imperial Granum’ typeface family. Bring the spirit of Victorian flair to your next design project!

Ginsburg it's a modern display all-caps font-family based on geometric forms and abstract wavy lines with an old school constructivism look. Inspired by Moses Ginsburg architecture projects. Playful, modern, suitable for many typography projects as headers, logos, block texts, etc. You may be more strict in your typography or you may be more groovy or playful with alternates characters. Use this family in vintage spirit for TV series, Podcasts titles, exhibition posters or design a modern extreme sport brochure, . Flexible, Catchy and Brazen — it's all about Ginsburg! Six widths: Thin / Light / Normal / Medium / Semi Bold / Bold. Opentype Features as Stylistic alternates, Oldstyle figures / Fractions. Multilingual

Jessie's Letter is based on an old typed letter by Kerrie's great step grandmother. This letter was undated, but we think it must have been from the 1920s or so. Jessie wasn't much for punctuation, so there aren't any of those pesky question marks and exclamation points. But, she did make mistakes in her typing, so we've included cross outs and strange resulting characters to make up for the lack of everyday punctuation. Maybe Jessie wanted to visit Paris, or maybe she secretly made paintings in her back yard, or maybe she dreamed of painting her house bright pink. Well, maybe not, but it's fun to dream...

A set of slab serif framed capitals is displayed in the 1906 edition of the Keystone Type Foundry specimen book as “John Alden Initials”. Digitally redrawn as Keyden Drop Caps JNL, regular and reverse versions are available in one font file. Upper case keys contain the regular version, lower case keys have the reverse version. Blanks frames for each are on the parenthesis keys. The font’s name is a hybrid of both ‘Keystone’ and ‘Alden’. These vintage letters can easily be used as drop caps, monogram initials or for short novelty titles or headlines. Choose from either regular or oblique for your next print project.

Axeon is a modern futuristic typeface with elegant in every single letter. This font looks modern, sci-fi, futuristic, future, readable, stylish, catchy and easy to use. Axeon Font is the best choice for your professional design projects, including: logo, poster design, t-shirt, headline, flyer, cd cover album, quotes, business card, branding, magazines, social media, advertisements, product designs, or something that need modern or futuristic looks. Highlight: - Easy instalation - Work on PC or Mac - PUA Encoded Support - Basic Latin A-Z and a-z - Numbers - Symbols - No special software is required, The fonts can be opened and used in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word.

The name Dash Wisher is a wordplay. The letters of the font are also quite playful - you never know what comes next, when typing. There is no exact x-heigh, the baseline is jumpy, the descender and ascender are messed up...there are no real rules for Dash Wisher! But with all that in mind, it comes out surprisingly legible, which means it does have a wide range of use. Let your fantasy and imagination break the boundaries and Dash Wisher do the rest - or maybe the other way around! :) I've added both ligatures to substitute double letters and a set of alternate letters as well.

Sheesh is a bold and playful font designed with the current trend of combination fonts for daring nostalgia branding trends in mind. It's perfect for branding projects aimed at Gen Z, who are known for their bold and fun style. This font features many stylistic sets and funky icons, making it easy to create eye-catching designs that appeal to this demographic. The font has a modern and fresh look that can add a touch of whimsy to any project. Whether you're creating a logo, a website, or a social media post, Slinky is a font that will help you stand out and make a lasting impression on your target audience.

Please welcome a new brush written font family of four. Charged with positivity, this playful family is loaded with alternates, ligatures and swirls-n-swashes. It is an ideal companion in creating all sort of greeting cards, t-shirt designs, packaging design, branding etc. Design Elements includes a variety of Christmas and winter holidays related elements (check preview images!). All fonts are fully unicode mapped and you can select the glyphs you need using either your application's glyphs panel or a standard software that comes with Windows/Mac - CharactersMap/FontBook. Hope you enjoy using this hand-lettered font family as much as I enjoyed creating it!

Introducing Breadley Sans, a modern, elegant tagline sans serif type look. This font equipped with 5 levels of thickness, from thin to black suits your needs. Pairs well with modern san serifs and scripts as pictured, or stands strongly on its own as a heading and brand representative for an elegant look. This Breadley Sans overcome with the professional modern characteristic font which could bring elegant and appealing identity to your company for business utilities use like business card, name tag, uniform as brand elevation Advertising usage? sure! This modern Breadley Sans Serif typeface obviously fit to embossed as a letter signboard or even splash it along your office with an elegant look cutting sticker. The type shape of this elegant Breadley Sans, also stunning for books cover or magazine writing You can view all of the available characters in the screenshots above, and you can try out the modern & elegant of Breadley Sans now for any design matter Breadley Sans is also equipped with many languages, so it is easy to use for any country and language usage, and also equipped with Ligatures and alternative stylistic to make your design more attractive. A guide to accessing all alternatives Adobe Photoshop go to Window – glyphs Adobe Illustrator go to Type – glyphs Thank you and have a nice day

NCL BLISS SUREAL is bold brush script font. It's fun, unique, stylish and modern-classic display font. Masterfully designed to become a true favorite, this font has the potential to bring each of your creative ideas to the highest level! It was purposely crafted to be used in large point sizes, although it doesn’t lose its magic in small point sizes. It is perfect for headline, billboard, magazines, website, titles, poster, branding, t-shirt design, and logos. No matter the topic, this font will be an incredible asset to your fonts’ library, as it has the potential to elevate any creation. With this beautiful font, absolutely you can make your project stand out from the rest. See the previews above to get some inspiration on how to use them. FEATURES Contains 374 Glyphs Uppercase, Lowercase, & Numeral Punctuation, Symbol & Currencies 25 Ligatures Multilingual Support

Rebirth begins with light streaks that form a vintage style with a touch of rough and stamp. Riborn with 4 fonts in number, as "ribs" in your design work, and able to beautify also strengthen your work in the form of type logos, typography, hand-lettering, packaging, t-shirts, labels, and much more. This family also equipped with an extras weight, which includes beautiful ornaments in a classic and minimalist impression.

Mastadoni is a bold headliner/masthead typeface, with high vertical contrast in a Didone style. That's the starting point at least. There's much more to this font than another modern clone. It is a specialized (only one weight) typeface that comes in five optical grades. Use G1 at very large sizes and G5 at smaller sizes. The grades can be combined so that the thins of type set at different point sizes appear the same thickness - a very useful feature for magazine layouts. Optical grades could also be used in circumstances where a logo needs to be size-specific; the text on your bistro sign can afford to be more delicate than that on your coffee cups. This is a typeface with a big x-height, small cap-height and stubby ascenders and descenders, which contribute to an overall appearance somewhat different from must Didones, and make for some interesting layout possibilities in tight spaces. Mastadoni features a number of useful OpenType features. All fonts include standard ligatures and automatic fractions. In the discretionary ligature feature, you'll find the esoteric "percent off" glyph. Just type '%ff' with dlig engaged and there it is! Case-sensitive forms are available in all the fonts. The contextual alternates feature performs a subtle trick that resolves an optical illusion whereby two ascenders next to each other appear to be different heights. The Roman and Italic styles have a different group of stylistic sets as follows: Roman: SS01 substitutes a less decorative 4; SS02 is a different eszett; SS03 substitues the # with an attractive numero glyph; and SS04 gives an alternate K. Italic: SS01 and SS03 are the same as in the Romans; SS02 gives you more bulbous variants of v, w, and y letters; SS04 is a single storey g; SS05 changes C, G and S to non-ball-terminal varieties; and SS06 changes the swash versions of E, L, N and Q (when the swash feature is engaged). Speaking of the swash feature, the italic fonts feature swash capitals from A to Z, and swash variations for lower case h k m n v w and z. Lastly, the discretionary ligature feature in the italic fonts has vi, wi, KA and RA ligatures. Mastadoni is a typeface that would find itself immediately at home in glossy magazines, while offering a different aesthetic palette from the more standard choices of Didones.

Retro futuristic design. Inspired in old concept futuristic designs and in pixels. This display font is great for logo design, posters and to make a "look forward" statement in your designs.

Max Joseph Gradl designed Art Nouveau jewelry in Germany. At least some of his designs were produced by Theodor Fahrner of Pforzheim, Germany -- one of the leading manufacturers of fine art jewelry on the Continent from 1855 to 1979. I don't know if he designed for Fahrner exclusively, but every example I found was produced by that firm. I assume it was also the same M.J, who edited a book, Authentic Art Nouveau Stained Glass which was reissued by Dover and is still available. For an artist as accomplished as Gradl was, he is very tough to research. There just does not seem to have been much written about him. The jeweler is visible in most of his typeface designs. They exhibit a sculptural quality as if they were modeled in clay (or gold) rather than drawn on paper. His monograms, especially, reflect that quality. Those shown in plates 112 through 116 in Petzendorfer actually appear to have been designed specifically for fabricating in the form of gold or silver pendents. Of the initial letters that came out of Germany during this period, these by Gradl seem unusually open and lyrical. They seem to be dancing on the page, rather than sitting. Please note that Gradl designed only the decorated initials. All other characters supplied were extrapolated by HiH, including the accented initials. Orn.1 (unicode E004) is based on a jeweled gold clasp designed by Gradl (please check out Gallery Image on Myfonts.com). Also included are an art nouveau girl’s face, a swan and the face from Munch’s “Scream”, from scans of old printer’s ornaments. Gradl Initialen M represents a major extension of the original release, with the following changes: 1. Added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. Added glyphs to complete standard 1252 Western Europe Code Page. Special glyphs relocated and assigned Unicode codepoints, some in Private Use area. Total of 341 glyphs. Both upper & lower case provided with appropriate accents. 2. 558 Kerning Pairs. 3. Added OpenType GSUB layout features: salt, dlig, ornm and kern. 4. Revised vertical metrics for improved cross-platform line spacing. 5. Refined various glyph outlines. 6. Alternative characters: 16 upper case letters (with gaps in surrounding decorations for accents above letter). 8. Four Ornaments: face1, face2, swan and orn1 (silhouette of Gradl clasp) The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

SHE'S DEAD, FRANK It's the year 1991, BC (Before Comicraft) when REM were still making records and Frank Miller’s memorable run on Marvel Comics’ DAREDEVIL was just over ten years old. Comicraft’s Richard Starkings found himself working in Anaheim, California for Graphitti Designs. Graphitti had produced the first hardcover edition of Miller’s Batman tale, DARK KNIGHT RETURNS and was now putting together the sequel to Miller’s DAREDEVIL — ELEKTRA LIVES AGAIN! Richard was not engaged to letter this book, the pages of Frank’s incredible original art that came through Graphitti’s studio were already lettered by Marvel Stalwart, Jim Novak. However, there were some cover elements that needed to be added, based on the logo originally rendered by Frank’s brother, Steve. Starkings set about the task of creating an alphabet that could be used to develop Steve’s idea for the trade dress -- the cover elements, the back cover copy and credits on the interior pages. This was long before Macintosh computers and font programs made this work considerably easier, so Rich sat down with a pencil and a sheet of vellum and rendered an alphabet that could be used as the basis for the text that was needed... Those sketches have languished in a drawer for nearly thirty years, but now, finally, Comicraft’s John Roshell has dusted off those old letterforms and Elektrakuted a font based on those designs, a font we HAD to call ELEKTRAKUTION! As for Elektra; she’s dead, Frank. Features: Ten weights (Light, Regular, Bold; Rough Light, Regular & Bold; Inline, Inline Rough, Outline & Outline Rough) with upper & lowercase characters, Western & Central European accents and Greek characters.

Introducing Begita font, a perfect fusion of elegance and luxury. With its exquisite curves and graceful strokes, this font exudes sophistication and opulence in every character. Designed for those seeking a touch of grandeur in their designs, Begita font elevates any project, from high-end branding to prestigious invitations. Its timeless charm and refined aesthetics make it a must-have for those who appreciate the finer things in life. Featured: Standard, Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw, so you can use all the variations of the glyphs. Hope you enjoy our fonts!

Bourgeois Rounded is built upon the framework of Bourgeois, our popular geometric type family. As with the sans-serif Bourgeois Rounded letterforms are contemporary in look and feel. Echoing late 20th century modernism in style, Rounded’s overall look is clean and sleek, more ephemeral and dynamic than Bourgeois’s pared-down asceticism. The Rounded’s place in the history of font is a complex one. Being lauded for their legible characteristics and also at the same time their fashionable qualities, looking ultramodern and nostalgic, readable and highly stylised, authoritative and playful. Bourgeois Rounded and Rounded Condensed when combined, offer 24 styles suited for text of all kinds and sizes. Both are particularly good for short pieces of text requiring a sense of urgency or playfulness.

Outlook Font Duo offers a perfect combination of elegance and versatility by seamlessly blending serif and script font styles. This font duo provides a harmonious balance between a sophisticated and traditional serif typeface and a stylish and handcrafted script font, resulting in a visually captivating and dynamic typography experience. The serif font of Outlook Font Duo exudes a sense of refinement and classic appeal. Its letterforms are meticulously crafted with clean lines, precise curves, and balanced proportions, also includes many ligatures (CC,CO,EA,GG,GO,KA,LA,NN,OC,OG,OO,RA,TT) and dligatures (CC,CH,CI,CO,LL,LI,OC,OF,OH,OI,OO,OU) which lso you can see in the preview. Complementing the serif font, the script font of Outlook Font Duo adds a touch of creativity and informality. The script font features hand-drawn letterforms with rough strokes.This script font also includes ligatures, lowercase swsh which lso you can see in the preview. The versatility of Outlook Font Duo lies in its ability to be used together or separately, offering flexibility in creating various design compositions. Outlook Font Duo is suitable for a wide range of design projects, including branding, logos, packaging, invitations, and editorial designs. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products. ~Redy

Let me introduce our new handwritten font - the Rooster Squad! Our dangerous font is designed for completely different missions. Suitable for logo and package design, user interface design, online and print use, comics and more! The font contains letters from a huge number of languages. Contains Latin and Cyrillic alphabets. We also designed various ligatures and alternate letters to add variety to our cool and dangerous typeface. The font will be constantly updated and developed! Don't know what to do with your cool new project? Call the Rooster Squad!

Introducing "Chlorophyll" - A Sans Serif Font with a Refreshing Natural Elegance Unveil the beauty of nature in your design projects with "Chlorophyll," a stunning sans serif font that combines modern simplicity with the organic charm of leaf illustrations. This elegant typeface is designed to infuse your creations with a sense of natural harmony, making it perfect for a wide range of applications, from branding to packaging and beyond. Key Features: Sans Serif Sophistication: "Chlorophyll" boasts a clean and versatile sans serif style, making it ideal for both display and body text. Its balanced letterforms exude a sense of modern sophistication, ensuring legibility and impact in all your design endeavors. Leafy Delight: With meticulously crafted leaf illustrations integrated into the font's characters, "Chlorophyll" embodies the spirit of the great outdoors. Each letter and symbol subtly incorporates the elegance of leaves, creating a seamless connection to the natural world. Elegance in Simplicity: "Chlorophyll" captures the essence of natural beauty through its simplicity. This font is a testament to the idea that less is more, allowing your content to shine while adding a touch of eco-friendly charm. Versatile Usage: Whether you're designing a logo for an eco-conscious brand, creating invitations for a garden wedding, or crafting a menu for a farm-to-table restaurant, "Chlorophyll" adapts effortlessly to diverse design projects. It's a versatile tool that can evoke a sense of elegance and sustainability in any context. Extensive Character Set: "Chlorophyll" includes an extensive character set, encompassing uppercase and lowercase letters, numerals, punctuation, and a wide range of special characters. This ensures compatibility with multiple languages and enables you to express your message with clarity and grace. Digital and Print Ready: "Chlorophyll" is delivered in multiple formats, making it ready for both digital and print applications. Its high-quality vectors ensure crisp and sharp rendering in any size or medium. Embrace the allure of nature and elevate your design projects with "Chlorophyll." This sans serif font, inspired by the beauty of leaves and the elegance of simplicity, brings a touch of the natural world to your creative endeavors. Elevate your designs, evoke a sense of harmony, and make a lasting impression with "Chlorophyll" today.

Introducing Kunhety, a groovy retro font display perfect for bringing a vintage touch to your designs. This font features bold and quirky letters that will make your projects stand out and evoke a feeling of nostalgia. Whether you’re working on a poster, or an album cover, or want to add some retro vibes to your latest project, Kunhety is the perfect font for you. With a range of alternative characters and multilingual support, this font is versatile and ready to add some groovy flavor to your work. Don’t miss out on the opportunity to elevate your designs with Kunhety. Furthermore, Kunhety is user-friendly and easy to use. Making it compatible with a wide range of software and devices. And with its clear and distinct letterforms, it’s sure to grab the attention of your audience and leave a lasting impression. So, add a touch of retro cool to your next project with Kunhety today! What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

Koralle was an abundant family of grotesque font styles which had been released by Schelter & Giesecke in the first quarter of the previous century. Out of this family four of the most impressive styles were revived, whereby I stuck as close to the original as possible. All styles contain even the weird-looking capitalized German double-s of which I am a strong opponent.

Weird Words is a weird and trendy font based sans that have unique looks. This font contains uppercase and lowercase that have different form. You can use the lowercase and uppercase in the same word that will make your text more stand out! You can use this font for the social media post, poster, and suitable for headline. This font also support multi language.

Hello! Introducing a bold serif font — Maggie Sims. It's a decorative shape bold typeface with lot's of extra characters. Available ligatures and alternative letters helps to create an original lettering compositions. Please make sure that OpenType features are supported & enabled in your software. Maggie Sims Font has a multilingual support (check out a screenshot with available letters and signs). Thank you and wish you a peaceful sky!

Break out the love beads and fire up the lava lamps, and make way for this hippy, dippy homage to the Sixties. Finely tuned letterforms and extensive, thoughtful hand-kerning means your headlines will ride with the tide and go with the flow. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.

Joomplank is a decorative font with a pointed shape at the end of each letter. The pointed tip gives a firm impression on the appearance of your design. This font has four families that allow designs to choose according to their needs, plus an opentype feature that helps designers produce the best work. This font is very suitable for use in posters, screen printing, logos, and more.

Roxton is a feature-filled elegant display serif that you'll be reaching for over & over again! This typeface includes a massive selection of ligatures, making it perfect for a variety of creative projects such as logo design, content creation, packaging designs, stationery & so much more. Add Roxton to your font library today! Feel free to try out the basic version of this font in personal projects only.

Bobalicious is a gorgeous display typeface that is sure to stand out. Make your design look exceptional with easy accessibility. Designed by Daily Studio. Bobalicious will pair beautifully with various fonts and function well with the project you are working on. Perfect for gorgeous logos and headers. This typeface includes full lowercase, uppercase, numbers, punctuation, and standard latin letters. With 235 glyphs and file in OTF format.

Working at American Type Founders from a Bruce Foundry recutting, Morris Fuller Benton worked out the dramatics of the English Fat Face, and in 1928 produced Ultra Bodoni, a headline spectacular. Using Benton’s 1933 Ultra Bodoni Extra Condensed, Richard Lipton digitized Bodoni FB Bold Condensed, then took compression even further and designed Bodoni FB Bold Compressed, a real technical tour de force; FB 1992

introducing our new "Magilon" Modern Retro with Fun and Elegant Style is perfect for branding, logos, invitation, master heads, and more. Magilon Features : Multilanguage Alternates PUA Encoded Ligatures Very easy to use in any software (Instructions included)

Steve Jackaman & Ashley Muir. Our collection was missing a small piece of the jigsaw puzzle until now; a quartz digital LCD font! Overtime LCD contains all the high-end features expected in a quality OpenType Pro font.

Meet Aeroko, a slick variable typeface that evokes grit and speed, a dynamic play, a future–present competitive edge that evokes motorsport and all progressive brand design. This is a robust type system that creates memorable brand headlines. Powered by four display weights and three widths. Turbo-charged by a two-axes variable font. High performance brands can expect Aeroko to out-pace in every graphic condition. Aeroko is bold and assertive, it moves fast in headlines, it flexes when and where you need it. The forms are boxed and solid from Condensed to Wide, and they provide a distinct contrast when paired with rounder text fonts. Aeroko’s secondary power unit is harnessed from the ever adaptable variable font format. Variable font technology enables vast levels of typographic scale and expression, furthermore it allows Aeroko to react instantly in any digital space to maximize results. Aeroko evokes confidence, this is a typeface that actively encourages you to be courageous and daring with type in your own way. Brands demand distinct and robust typography, much in the same way that drivers demand pace. Aeroko meets these demands with ease, delivering assurance and weight across a valiant aesthetic. Aeroko is designed by Krista Radoeva and the Monotype Studio.

Meet Aeroko, a slick variable typeface that evokes grit and speed, a dynamic play, a future–present competitive edge that evokes motorsport and all progressive brand design. This is a robust type system that creates memorable brand headlines. Powered by four display weights and three widths. Turbo-charged by a two-axes variable font. High performance brands can expect Aeroko to out-pace in every graphic condition. Aeroko is bold and assertive, it moves fast in headlines, it flexes when and where you need it. The forms are boxed and solid from Condensed to Wide, and they provide a distinct contrast when paired with rounder text fonts. Aeroko’s secondary power unit is harnessed from the ever adaptable variable font format. Variable font technology enables vast levels of typographic scale and expression, furthermore it allows Aeroko to react instantly in any digital space to maximize results. Aeroko evokes confidence, this is a typeface that actively encourages you to be courageous and daring with type in your own way. Brands demand distinct and robust typography, much in the same way that drivers demand pace. Aeroko meets these demands with ease, delivering assurance and weight across a valiant aesthetic. Aeroko is designed by Krista Radoeva and the Monotype Studio.

Samantha is our unique font product . Continuing the unique writing style, Samantha is here as an answer for those of you who crave handwritten typefaces with a unique and attractive style. Samantha is the right choice for designers in creating stunning designs. Samantha is really appropriate to use in invitation cards and other happy moments. Get Samantha now..

You wanted the best and you got the best! Originally created for the KISS: PSYCHO CIRCUS comic in the late '90s, this thick/thin font is one of our most versatile and popular offerings. ⁠ Features automatic alternates, Manga characters, Western & Central European language support and Crossbar I Technology™ to place that character in exactly the right spot!

Chopsee Softee is the marshmallowy version of our 2017 release Chopsee. It's fun and curvaceous and comes in 8 weights with matching italics. Just like Chopsee the soft version maintains the fluidity and movement with the accentuated curves and terminals, but with added fun and freedom. Chopsee Softee is perfect font for packaging to branding and everything in between.