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  1. Zilvertype Pro by Canada Type, $29.95
    Right on the heels of the tremendous popularity wave that made Hollandse Mediaeval the most used Dutch typeface during the Great War years, Sjoerd H. de Roos was asked to design a 15 point type for De Zilverdistel, Jean François van Royen’s publishing company. So between 1914 and 1916, de Roos and van Royen collaborated on the typeface eventually known as Zilvertype, and which both parties viewed as an improved version of Hollandse Mediaeveal. Like Hollandse Mediaeval, Zilvertype was based on the Jenson model, but it is simpler, with more traditional metrics, lighter and more classic in color. This Pro digital version of Zilvertype comes expanded in all directions. It contains a roman, a bold and an italic. Each font contains over 685 glyphs, including small caps, eight different sets of figures, plenty of ligatures, some Dutch ornaments, and extended language support covering most Latin languages. Zilvertype Initials is also there to round out this distinctively Dutch text family and make it ideal for immersive text design.
  2. Scala Pro by Martin Majoor, $49.00
    The award-winning Scala family (1990-1993) is a worldwide bestseller and has established itself as a ‘classic’ among digital fonts. It was one of the first serious digital text fonts to support small caps, ligatures and different set of numbers. In fact Scala and Scala Sans (1990-1993) are two different typefaces sharing a common form principle: the skeletons of both Scala and Scala Sans are identical. Scala’s dark colour and low contrast works to prevent the thin parts from breaking up. The generous length of Scala italic’s serifs gives it a strong rhythm. The bold weight has the same character widths as the normal weight, so changing a text from normal into bold does not affect the set width. Another part of Scala is very popular among its users: Scala Hands, containing more than one hundred decorative hands and pointers, is a free bonus. Scala Jewels is a set of four highly decorative typefaces, based on the bold capitals of Scala.
  3. Parchemin by Scholtz Fonts, $19.95
    The name “Parchemin” is derived from the word in old English for “parchment.” Our modern word “parchment” changed its spelling to conform with French spelling practices during the French occupation of England. The font was created to suggest an informal but antique form of handwriting written on parchment with a quill pen. The scratchiness of the old quill pen is conveyed in the roughness of the characters. The font was loosely based on the font Queen. Use this font whenever you want to suggest rough informality or antique handwriting. The characters have been letter-spaced and kerned in such a way that they join perfectly with one another giving a completely convincing imitation of genuine handwriting. The font is fully professional in terms of its character set. It contains more than 235 characters — (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). In fact, it has all the accented characters used in the major European languages.
  4. Heanffe by Letterara, $12.00
    Heanffe is a one-of-a-kind handwritten font with a beautiful feel. To maintain a true, hand lettered experience, this font includes the following ligatures: Alu, at, ch, dd, ee, ff, ll, oo, pp, ss, tt, ef, es, et, eth, ily, it, ith, om, ot, on, ou, ont, th, ov, ow, sh, st, ut, zz Just use your imagination, your project will become more alive and look Elegant than ever with one of the Heanffe font. Feel free to play with all the whole alternates! Heanffe also includes full set of uppercase and lowercase letters, multilingual symbols, numerals, punctuation. The font has smooth wet ink texture, so would be perfect for all designs. You can make a greeting card or a package design, or even a brand identity, craft design, any DIY project, book title, wedding invitation, identity card, packaging, Website or any purpose to make your art / design project look pretty and trendy.
  5. Brocha by Latinotype, $26.00
    I made the first sketches for Brocha when I first visited Easter Island in 2011. I took inspiration from pre-Columbian art for such sketches, but I must say that they were kind of rough and clumsy; it was an experimental and limited-use typeface. It took a long time, but thanks to my learning about type design gained over the years, I have finally been able to complete my project. I have made sure to preserve the Latin American spirit of my original designs in order to give my final typeface an expressively handmade, highly humanist look. Brocha is a display sans with friendly design ideal for high-impact headlines, logotypes or use on cookies packaging designs. Brocha consists of 2 subfamilies: one basic and one alternative. Each subfamily comes in 8 weights plus italics. The Alt version is highly recommended for those art directors who look for more varied fonts when designing.
  6. The Youngest by My Creative Land, $39.00
    The Youngest is a unique modern font family that contains a handwritten signature script and a classic mid-contrast elegant classic serif in two styles - Display and Book. Both serif and handwritten script benefit from stylistic alternates and ligatures that give your creativity a wide variety of design options. The Book serif is optimized to be comfortably read on screen in small sizes. The Youngest Script has more than 600 ligatures (100+ unique basic Latin ligatures, their multilingual variations, and 70+ Cyrillic ligatures) to mimic a realistic handwriting. The serif style has a lot to offer too - more than 300 ligatures including 40+ basic latin ligatures, their multilingual variations and 30+ Cyrillic ones. All three styles support most of the Latin based languages as well as have basic (Russian) Cyrillic support. All three styles, as usually, fully unicode mapped and can be used in the majority of applications available on the market.
  7. Ervha by Yukita Creative, $9.00
    Introducing Ervha Modern Sans Serif Typeface Ervha is a modern sans serif font with a minimalist and trendy style. This font has 10 styles from thin to extra black Perfect font for print and digital projects. Quality fonts can help your projects become more modern and classy. This font also supports other languages The clean and sharp lines of sans serif fonts are the main reason many graphic designers prefer this font style for both screen and print use. Clean lines and sharp edges can be displayed more clearly on the screen which improves legibility for users. What do you get when you buy this font? Ervha is one font you need Affordable and versatile Multilingual support and complete character set Designed by a Typeface Designer Get one font for any occasion Multilingual support in this modern sans serif font Well known for its exceptional readability Enhance your Project by using Ervha Sans Serif Modern as your font of choice.
  8. Paradise Garden by Nathatype, $29.00
    Would you like a professional, yet friendly looking design? If so, Paradise Garden is the best option. Paradise Garden is a serif font in thick weights and round shapes. Due to the weight and shape, this font expresses cute, friendly impressions on your designs. Its main characters are first, the noticeable differences between the thick and the thin lines and second, vertical and horizontal hooks or little wipes on the edges of each letter. It is better applied for big texts for a legibility purpose. You can also enjoy fascinating features on this font. Features: Ligatures Stylistic Sets Multilingual Supports PUA Encoded Numerals and Punctuations Paradise Garden fits for various design projects, such as posters, banners, logos, book covers, album covers, quotes, invitations, greeting cards, printed products, social media, etc. Find out more ways to use this font by taking a look at the font preview. Feel free to contact us if you require more information when you are dealing with a problem. Thank you. Happy designing.
  9. Hebrewish by JAB, $18.00
    I decided to create Hebrewish because the only Hebrew Latino font I have ever seen didn't really live-up to my expectations. Each Roman letter and Arabic numeral in this font is based directly on one or more of the Hebrew characters. Originally I was tempted to create an upper case only - since there is no lower case in Hebrew that I know of. But, as this would have limited it's usefulness, I changed my mind and added a lower case also. Nevertheless, those who want to create very Hebrew looking text, need only use the upper case. I've also added some typical Judaic symbols for the artistic minded, e.g. David's star *, the Menorah ^(Jewish candelabrum) and brackets{ } based on this, as well as brackets [] which, used together, produce a 'Ten commandments' stone-tablet symbol(use this [~] for another version). In short, you can either have some fun with this font or use it for serious work - the choice is yours.
  10. Stretch Hands by Create Big Supply, $17.00
    With its strong and expressive brush strokes, Stretch Hands adds impact and personality to your designs. Whether you're working on branding, packaging, posters, or any other creative endeavor, this font will make a lasting impression and captivate your audience. Stretch Hands features both uppercase and lowercase letterforms, allowing you to play with different typographic compositions and create visually engaging designs. Complete with numbers, punctuation marks, and extensive multilingual support, this font ensures seamless integration into various projects catering to diverse audiences worldwide. One of the standout features of Stretch Hands is its PUA Encoding, which grants easy access to special characters and glyphs. This empowers you to add unique touches and custom flourishes to your designs, making them truly one-of-a-kind. Embrace the bold and natural style of Stretch Hands and unlock endless design possibilities. With its comprehensive character set and striking aesthetics, this font is ready to enhance your projects and deliver impactful visuals.
  11. Roijer by PeGGO Fonts, $39.00
    “Röijer” was born from a branding exercise done with “high care”, graphically developed thanks to the valuable help of designers Marcela Aguilera & Pedro Gonzalez, each letterform and every type design process was worked as a typographic jewel, as a strong bond between classical and fresh concepts (with a Lombardic and Art Nouveau touch). Röijer puts a dual capital model in your hands; a classic Roman and a fresh contemporary alternative, on each letter: the first located in a lowercase box looks formal and sober, while the uppercase box shows a glamorous and more daring look, ideal to being use at specific moments only. Röijer combine elegance and audacity in a very magistral way. It has 2 variants with 541 glyphs each one; a normal and a volumetric one, all with an ornaments set and a decorative objects set. Ideas that be useful not only for branding design but also for titling, headline composition, label design, fashion and luxury stuff.
  12. Teenage Dreams by Indieground Design, $10.00
    This handwritten font is ideal for bringing back 90s nostalgic atmospheres. With its indie nature, this grungy font will add a touch of spontaneity and style to any creative project. This font recreates the atmospheres of our teenage years in the 90s, when we listened to Smashing Pumpkins, wore Chucks, and went to indie gigs. We love thinking about that time of wonder, discovery and imagination, and Teenage Dreams is perfect for bringing them back into our creative projects. Achieve a realistic handwritten effect by mixing the 4 different versions in titles and covers, instantly creating typographic artwork with an alternative, intimate attitude. On top of that, we also added a 5th bonus version of this dreamy font, with scribbles and drawings you can add to your compositions. This way, you will get a grungy scrapbook effect while adding intensity and style to any project. It is awesome when used on dark, noisy backgrounds, or used on top of images and photographs!
  13. Spillsbury by Greater Albion Typefounders, $9.50
    Spillsbury was inspired by some examples of 1920s signwriting (principally seen on the side of some vintage vans-good thing they were in a photograph and not on the move!). Spillsbury draws inspiration from these sources to provide a unique combination of legibility and flair, which echoes the charm of advertising and publicity material from the halcyon days of the 1920s. A basic range of four display faces os offered - Regular, Plain (not all that plain really!), Shaded and Shadowed. In a new departure for Greater Albion, three pairs of 'Duo' faces are also offered. These are designed to be used in pairs-and only sold on that basis for little more than the cost of a single face-to provide for two-coloured typographic design, enabling the recreation of those evokative two coloured blocked lettering styles that were used to such good effect in the past. Take a trip back to more colourful times today with Spillsbury!
  14. Selectric Melt by Indian Summer Studio, $45.00
    A classical 20-th century's (1900s to 1980s) typewriter font for both text and large display usage, titles, signage... A new thicker version of Selectric (2016), as if typed using not a thin carbon ribbon but a coarse fabric one. Both are available on a different models of Selectrics. Made after rare enough samples of the same style used during 1980s in the USSR. Based on the actual letter proportions of the original typewriter Selectric (2016) (Cyrillic ball). This time not monospaced as before, but proportional. The single known so far previous typewriter vector typeface with this 'ink blotting' effect (similarly expanded serifs) as in Dodo (2008) is ITC American Typewriter (1974; by Joel Kaden and Tony Stan) and all its hand drawn analogs from 1980s (and perhaps before). Which, in turn, is resembling ATF Bulletin Typewriter's (1925, 1933; by Morris Fuller Benton) overall proportions, geometry, and even had some natural ink expands in its paper sample (but not by design, as I see it).
  15. Worthington Arcade by Device, $39.00
    Worthington Arcade is a classically-proportioned capitals-only type incorporating a selection of ligatures and alternates. It loosely resembles the hand-painted architectural lettering of the 30s to the 50s, exemplified by the likes of Percy Smith’s interior signage for the BBC or George Mansell’s lettering for the University of London and the signs found on London’s bridges. However, rather than a slavish copy of any historical model, it is more an examination and evocation of certain idiosyncratic quirks of civic lettering of the period, and an attempt to create a peculiarly English titling typeface. The round letters, for example the O, Q and C, are wider than the perfect circle usually found in such designs, while the straight-sided characters, usually drawn on a square, are narrower. This lends the whole a subtle elegance that is also emphasized by the raised crossbars on the H, E and F and extended lower leg of the E. Includes old-style numerals.
  16. Due Giorni by Eurotypo, $80.00
    “Due Giorni”, two days in italian language, express a measurement of time, it can be little or a lot, depending on who or what it is used for. “Due Giorni” is a script font very expressive, fresh, agile and dynamic, hand-drawn with connected forms on slanted angle of 23º This font contain 542 glyphs with plenty OpenType features: Standard and discretionary ligatures, stylistic alternates, swashes, Old style figures, small caps, case sensitives and ornaments. It come also, with three kind of capitals: Roman Capitals, Small Caps (different proportions) and Swashes. Roman Capitals are inspired on the beautiful inscription found in the Augustorium’s house in Ercolano, Naples.those letters have been carefully drawn and sculpted. Swashed Cursive Capitals are similar to 18th century penmanship. “Due Giorni” is a versatile font that may give you the chance to create original logos and headlines, specially by many stylistic sets, ligatures and alternates that can be combined with them.
  17. Selectric Century by Indian Summer Studio, $45.00
    Also known as Schoolbook. 900+ glyphs. After Linn Boyd Benton's and Morris Fuller Benton's 1894 lower contrast version of Scotch Modern, Didone. The part of the large project on revival and further development (by drawing many additional glyphs) of the 20th century’s typewriters’ fonts. And especially the most famous, versatile and beautiful typewriter: IBM Selectric’s golfball fonts, lost for the civilization for many decades after ‘80s, not being created since then in digital vector form. This new sub-project started in July 2018 for the restoration of the most beautiful classical typefaces, used during the 20th century on the extremely rare now IBM Selectric Composer typewriters / desktop publishing systems. Together with Nick Hamze and the Right Reverend Theodore Munk, the collectors of old typewriters. IBM showed the perfect taste by developing these best historical book typefaces of the human civilization for typewriters. So people could type then using both the real book faces, and the famous classical ones.
  18. VVDS My Spellbound by Vintage Voyage Design Supply, $10.00
    My Spellbound an authentic groovy typeface. So, The Stranger Things series is already watched and you'll waiting the last one season for another two years. Well, if you miss for late 70s or early 80s in your design – this one is for you. Smooth, groovy and playful – exactly for your vintage projects. This typeface will suit for the display block texts like package labels or will be perfect for an any display header. Create a vintage t-shirt print or make groovy stickers - Spellbound will suits perfectly. A lot of alternates will give you a really wide range of results. You may combine it with Italics and get a really playful pair. Two characters for any caps and up to 6 alternates for lowercases. Regular and true Italic Open Type Features Multilingual I would really love to see what you create with my products, so please feel free to tag me @vintagevoyagedesign on Instagram. Happy creating! Thank you.
  19. Mc Lemore by Galapagos, $39.00
    Back when OpenType hadn't yet opened and Apple was developing the Line Layout Manager called GX Typography I created a test font that I name after my stepdaughter, Kristen (now ITC Kristen). Not wanting to offend my wife I started on a font project and gave her name to this new set of glyphs, Roberta. Unfortunately, the name was already in use so I needed to find another name for the fonts. After September 11th I decided that there were people I'd met during my life who were truly cut from the cloth of the hero. Master Sargent McLemore of the 75th Ranger Battalion was one of these people. I met the Sarge when I was in basic training at Fort Gordon. I saw him 2 weeks before he died in 1970. All of the heroes we see on the silver screen pale in comparison to this man. John Wayne and Clint Eastwood both have played the type well, both could have taken lessons from the Sarge.
  20. Hello Monday by Fenotype, $25.00
    Hello Monday is a bold and wide vintage style serif font with a friendly charm and a reminiscence of a warm nostalgic feeling. Hello Monday is a great typeface for contemporary graphic design with that certain feeling of familiarity. It works well on logos, packaging, restaurant graphics, or any display use, as well as in headlines or shorter texts. Try Hello Monday with reduced tracking for tighter word images, or if you want to use it in really small sizes add some tracking. Hello Monday is equipped with Contextual, Swash, Stylistic and Titling alternates as well as Discretionary Ligatures and even more extra alternates. All these features can be accessed by OpenType controls or straight from Character or Glyphs window. Swash Alternates are the most exaggerating ones while Stylistic Alternates do smaller changes. In addition Hello Monday has 15 ornaments that can be accessed from 0-9 and punctuation by clicking on Titling Alternates.
  21. Lahab by Arabetics, $39.00
    A connected typeface design with a calligraphic flavor. The Lahab (Arabic for flame) font family employs visual features from the Arabic Diwani Calligraphy. It has six members, normal, bold, and light, all of which come in two styles, regular and left-slanted italic styles. This font family design follows the guidelines of Mutamathil Taqlidi type style with one glyph for every basic Arabic Unicode character or letter, as defined in the latest Unicode Standards, and one additional final form glyph, for the freely-connecting letters in traditional Arabic cursive text. Lahab employs variable x-height values. It includes only the Lam-Alif ligatures. Soft-vowel diacritic marks, harakat, are selectively positioned. Most of them appear by default on the same level, following a letter, to ensure that they would not interfere visually with letters. Tatweel is a zero-width glyph. Keying the tatweel key before Alif-Lam-Lam-Ha will display the Allah ligature. Lahab includes both Arabic and Arabic-Indic numerals, in addition to standard punctuations.
  22. Fallujah by Arabetics, $39.00
    A typeface design with extra isolated scattered letters and random careless look. It has six members, normal, bold, and medium, all of which come in two styles, regular and left-slanted italic styles. This font family design follows the guidelines of Mutamathil Taqlidi type style with one glyph for every basic Arabic Unicode character or letter, as defined by the Unicode Standards, and one additional final form glyph, for the freely-connecting letters in traditional Arabic cursive text. Fallujah employs variable x-height values. It includes only the Lam-Alif ligatures. Soft-vowel diacritic marks, harakat, are selectively positioned. Most of them appear by default on the same level, following a letter, to ensure that they would not interfere visually with letters. Tatweel is a zero-width glyph. Keying the tatweel key before Alif-Lam-Lam-Ha will display the Allah ligature. Fallujah includes both Arabic and Arabic-Indic numerals, in addition to standard punctuations.
  23. Halogen Slab by Positype, $29.00
    When I released Halogen, I asked ‘Who doesn't want or need an expansive contemporary extended sans that has a sense of style and swagger… what if it had a lowercase, small caps and various numeral options… how could you say no?’ Go, click on the Halogen link and read on, if you're interested. Halogen was well-received, so I decided to take it further with Halogen Slab (the name kinda tips you off as to what kind of typeface it is, don't ya think?). As always, I prefer not to take short cuts and provide an anemic offering of glyphs — a modern typeface offered today must provide more than just the basics and this one does — lowercase, smallcaps, old style numerals, tabular forms, stylistic and titling alternates, fractions, case-sensitive features, and even an alternate uppercase ordinal set is included. Now go make cool print and digital things with it, and share them with me.
  24. Brecksville by OzType., $15.00
    Brecksville is a condensed grotesk typeface that takes inspiration from early German designs of the mid-19th century. It was designed as part of my current research into grotesk typefaces and different letterforms, as part of my dissertation research, “Perfected Letters: German Grotesk in the Nineteenth Century”, which focuses on the role of German design in typography. The Brecksville font family provides a wide range of weights, ranging from light to bold for both its rounded display style and more rugged sharp style. Both its styles feature the same horizontal proportions and metrics so they can freely be combined with no spacing issues. Brecksville's visually punchy condensed style and sharp edges, allows it to stand out on the screen – at almost any size. Its black composition also brings out the details needed in magazine and tabloid headlines, while maintaining readability throughout. The rounded display version is ideal for posters and other uses where you want something eye catching but not too hard on the eyes.
  25. Morgan Font Duo by Silverdav, $15.00
    Introduce “Morgan” is a duo font, consisting of Serif and Script fonts, a very fitting combination, of course making your design more elegant and very charming Morgan was created to fulfill your need to create a charming and cool design. Equipped with many unique ligatures in serif fonts that will make your designs different from other designs, and also equipped with many Alternates in Script Fonts that will add a luxurious impression to your designs. How to use special characters in serif fonts for the letters “A, I, U, E, O” please select one of the letters above then use the dot 2 times (A..), then you get a special character, and to get a special character on letters K, R & L, use one of the letters above, then add a hyphen (-) once or twice. What's Includes: Morgan Serif Morgan Script Special Ligatures in Serif Font Special Alternates in Script Font Multilingual Support If you have any questions, please contact us
  26. Arbus by Popskraft, $18.00
    When we think of a child's font, random scribbles often come to mind, but I thought, why not make a child's font fun, spontaneous, and at the same time simple and readable. This is how the Arbus font was born. This font is perfect for anyone looking for a light, free-style font that will last a long time. In addition, the font has a number of undeniable advantages: The Arbus font is perfectly balanced, which allows you to use it both in headings and for large amounts of text. Thus, you can completely design your products with one font family. The Arbus font family has nine font weights. The font supports all European languages ​​and of course the Latin alphabet. Works on PC & Mac This beautiful Arbus font can be installed on any operating system, it can also be used in professional programs like Figma or Addobe Crative Cloud, as well as in other simpler software like Canva.
  27. Wastern by Say Studio, $12.00
    About the Product Introducing "Wastern" - A brand new bold display typeface with both modern and vintage curves. Modern or Vintage. If you are going Vintage Retro : Access your OpenType features to access the large selection of alternate letters and ligatures, select the letters you like from the large variety to get the vintage look you are after. Vary between a light and heavy vintage look based on how many letters you alter. Due to alternates , Wastern is a very versatile font, covering a wide range project types, from bold magazine imagery , to wedding invitations, to branding, poster design and so much more. What's you get? Wastern Italic Unique letterforms Works on PC & Mac Simple Installations Accessible in the Adobe Illustrator, Adobe Photoshop, Microsoft Word even work on Canva! PUA Encoded Characters Fully accessible without additional design software. Language Support : Danish, English, Finnish, French, German, Italian, Luxembourgish, Norwegian Portuguese, Spanish, Swedish, Swiss German. Let me know if you any question:) Have a wonderful Day Say Studio
  28. Neue Reman Sans by Propertype, $45.00
    Neue Reman Sans 1.0 --- New Update! CONDENSED - SEMI CONDENSED - SEMI EXPANDED - EXPANDED It has 70 fonts style in total family + 2 Variable Style. --- It is a Roman, Humanist, Grotesk and Geometri sans serif family. The family comes in 7 weights with matching italics + Variable Font File and includes multilingual latin characters. Neue Reman Sans contains 306 glyphs - this is the first version of Neue Reman Family with standard ligatures and a variety of figures and fractions. We create Neue Reman typeface to use in multipurpose project such as on website, systems, printing, embedding, servers, screens, display, digital-ads, branding, logos, titles, headlines, teks, and everything else. This font is a project that we are working on for the long term. We has updating the Condensed and Expanded versions. Then we plan to continue working on Latin Pro, Greek and Cyrillic. It all will be updated gradually. So, hope you would like the first version of Neue Reman Sans Serif Typeface. Thank you very much.
  29. Sansduski Mono by Ingrimayne Type, $9.00
    SansduskiMono is a sans-serif decorative/display family that is monospaced. Its very high x-height and tight spacing make it more suitable for use at large point sizes than small point sizes. (There are better options if one wants a readable text font.) The letter O is a rectangle with rounded corners and this shape motif is carried over to other characters that are usually rounded. The origin of this face is in a previous typeface, BigStripesMono. That family was designed to use the OpenType feature Contextual Alternatives (calt) to put stripes on letters. It had only upper-case letters in one weight. SansduskiMono adds lower-case letters and eight more weights plus italics and outline styles for the black weights. For a proportional rather than monospaced version of this design idea, see Sansduski. SansduskiMono is appropriate for titles, posters, advertising, and other uses that benefit from simple letter forms that are geometric and clean.
  30. Mati by Sudtipos, $19.00
    Father's Day, or June 17 of this year, is in the middle of Argentinian winter. And like people do on wintery Sunday mornings, I was bundled up in bed with too many covers, pillows and comforters. Feeling good and not thinking about anything in particular, Father's Day was nowhere in the vicinity of my mind. My eleven year old son, Matías, came into the room with a handmade present for me. Up to this point, my Father's Day gift history was nothing unusual. Books, socks, hand-painted wooden spoons, the kind of thing any father would expect from his pre-teen son. So you can understand when I say I was bracing myself to fake excitement at my son's present. But this Father's Day was special. I didn't have to fake excitement. I was in fact excited beyond my own belief. Matí's handmade present was a complete alphabet drawn on an A4 paper. Grungy, childish, and sweeter than a ton of honey. He'd spent days making it, three-dimensioning the letters, wiggle-shadowing them. Incredible. A common annoyance for graphic designers is explaining to people, even those close to them, what they do for a living. You have to somehow make it understandable that you are a visual communicator, not an artist. Part of the problem is the fact that "graphic designer" and "visual communicator" are just not in the dictionary of standard professions out there. If you're a plumber, you can wrap all the duties of your job with 3.5 words: I'm a plumber. If you're a graphic designer, no wrapper, 3.5 or 300 words, will ever cover it. I've spent many hours throughout the years explaining to my own family and friends what I do for a living, but most of them still come back and ask what it is exactly that I do for dough. When you're a type designer, that problem magnifies itself considerably. When someone asks you what you do for a living, you start looking for the nearest exit, but none of the ones you can find is any good. All the one-line descriptions are vague, and every single one of them queues a long, one-sided conversation that usually ends with someone getting too drunk listening, or too tired of talking. Now imagine being a type designer, with a curious eleven year old son. The kid is curious as to why daddy keeps writing huge letters on the computer screen. Let's go play some ball, dad. As soon as I finish working, son. He looks over my shoulder and sees a big twirly H on the screen. To him it looks like a game, like I'm not working. And I have to explain it to him again. This Father's Day, my son gave me the one present that tells me he finally understands what I do for a living. Perhaps he is even comfortable with it, or curious enough about that he wants to try it out himself. Either way, it was the happiest Father's Day I've ever had, and I'm prouder of my son than of everything else I've done in my life. This is Matí's font. I hope you find it useful.
  31. Roller Poster by HiH, $12.00
    Roller Poster is named after Alfred Roller. In 1902, Roller created a poster to advertise the 16th exhibit of Austrian Artists and Sculptures Association, representing the Vienna Secession movement. The exhibit was to take place in Vienna during January & February 1903. The location is not mentioned because everyone in Vienna knew it would be held at the exhibit hall in the Secession Building at Friedrichstraþe 12, a few blocks south of the Opernring, near the Naschmarkt. Designed by Joseph Maria Olbrich in 1897, the buiilding has been restored and stands today as one finest of the many fine examples of Art Nouveau architecture in Vienna (see vienna_secession_bldg.jpg). Because of its dome, it is called “the golden cabbage.” The poster itself is unique. The word “secession” is in one type style and takes up two-thirds of the elongated poster. At the bottom of the poster are the details in a different lettering style. It is this second style at the bottom that is the basis for the font Roller Poster. In keeping with our regular naming conventions, we were going to call it Roller Gezeichnete (hand-drawn), but the wonderful play on both words and the shape of the three S’s in secession was too compelling. In November 1965 there was an exhibit of Jugendstil and Expressionist art at the University of California. Alfred Roller’s Secession Poster was part of that exhibit. Wes Wilson was designing promotional material at Contact Printing in San Francisco. Among their clients was a rock promoter named Bill Graham, staging dance-concerts at Fillmore Auditorium. Wilson saw the catalog from the UC exhibit and Roller’s lettering. Wilson adapted Roller’s letter forms to his own fluid style. The result was the poster for the August 12-13, 1966 Jefferson Airplane/Grateful Dead concert at Fillmore put on by Graham (BG23-1). Wilson continued to use Roller’s letter forms on most of the posters he did for Graham through May 1967, when he stopped working for Graham. The posters were extremely successful and the lettering style along with Roller’s letter forms were picked up by other artists, including Bonnie MacLean, Clifford Charles Seeley, James Gardner, and others. The Secession poster and the Fillmore posters have inspired a number of fonts in addition to ours. Among them are JONAH BLACK (& WHITE) by Rececca Alaccari, LOVE SOLID by Leslie Carbarga and MOJO by Jim Parkinson. Each is different and yet each clearly shows its bloodlines. Our font differs in two ways: 1) the general differences in the interpretation of the letter forms and 2) the modification of the basic letter form to incorporate the diacriticals within the implied frame of the letter, after the manner of the original design by Roller. We borrowed Carbarga’s solution to the slashed O and used it, in a modified form, for other characters as well to accomplish the same purpose. We recommend that you buy ours and at least one of the other three. According to Alaccari, a version called URBAN was released by Franklin Lettering in the 70’s (and is shown on page 51 of The Solotype Catalog). For comparison of our font to original design, see image files roller_poster_2s.jpg of original poster and roller_poster_2sx.jpg showing reconstruction using our font for the lower portion (recontructed area indicated by blue bar). Please note the consistency of character width. In the lower case, 23 of the basic 26 letters are 1/2 EM Square wide. The ‘i’ is an eighth narrower, while the ‘m’& ‘w’ are one quarter wider. All the Upper Case letters are 1/8 EM wider than the lower case. This is to make it easier to fill a geometrical shape like a rectangle, allowing you to capture a little of the flavor of Wes Wilson’s Fillmore West poster using only a word processor. We have also included a number of shapes for use as spacers and endcaps. If you have a drawing program that allows you to edit an ‘envelope’ around the letters to distort their shape, you can really get creative. I used Corel Draw for the gallary images, but there are other programs that can accomplish the same thing. The image file “roller_poster_keys.jpg” shows the complete character set with the keystrokes required for each character (see “HiH_Font_readme.txt” for instruction on inserting the non-keyboard characters). The file “roller_poster_widths.jpg” shows the exact width of each character in EM units (based on 1000 units per EM square). You will notice that the font is set wide for readability. However, most programs will allow you to tighten up on the character spacing after the manner of Roller & Wilson. In MS Word, for example, go to the FORMAT menu > FONT > CHARACTER SPACING. Go to the second Drop-Down Menu, labeled ‘Spacing’ and select "condensed' and then set the amount that you want to condense ‘by’ (key on the little arrows); two points (2.0) is a godd place to start. Let your motto be EXPLORE & EXPERIMENT. Art Nouveau has always been one of my favorite movements in art -- I grew up in a home with a couple of Mucha prints hanging on the living room wall. Perhaps because of that and because I lived through the sixties, I have enjoyed researching and designing this font more than any other I have worked on. Let’s face it (pardon the pun), Roller Poster is a FUN font. You owe it to yourself to have fun using it.
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