A bold sans serif with occasional rule-breaking vertical serifs on some characters was found within page examples from the book "100 Alphabets Publicitaires" ("100 Advertising Alphabets"). Although a few of those vertical serifs extended above the cap height in the hand lettering, they were made more uniform to keep a consistency in the digital version known as Peppermill JNL. Available in both regular and oblique versions.

Introducing our new product the name Glomerolus Modern Classy Serif Font. Modern Serif font that feels beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Grayson is a 1940s art deco typeface. The inspiration came from vintage store signs in London, New York, and other major cities. The font is clean, easy to read, and its letterforms are memorable which makes it perfect for branding. You can use this font for a wide variety of projects, possibilities are endless. The downloads comes with OTF and TTF versions of the font. Enjoy!

Americana is a transitional typeface with very rounded, open characters. It was designed in 1967 by Richard Isbell for American Type Founders. Americana is a wide and open face with short, wedge serifs and a rather large x-height. Typical uses for this typeface are advertisements, short pieces of text, such as greeting cards and leaflets. The Americana font family is also ideal for headlines.

The Kolo family was designed by Paul Shaw, inspired by the lettering of Koloman Moser, Gustav Klimt, Alfred Roller and other members of the Secession, Vienna’s turn-of-the-century Art Nouveau movement. Kolo’s family variants—narrow, regular, wide & alternates—serve as stand-alone display styles, or can be used in combination to pack text creatively in the manner characterized by Secession-period graphics.

Introducing new latest from TebTipsudio, Vriegbe Script is a typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Thank you!

Vast is a variable sans serif with a range of styles from thin to black and from normal to extra wide. This versatile font family of both of a serious and friendly nature can be used for various purposes, such as text, logos, headings, and branding. Vast was designed by Manvel Shmavonyan with the assistance of Alexander Lubovenko and released by Paratype in 2021.

Introducing our new product the name Monumental Modern Display Serif Font. Modern Serif font that feels beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Leave it to Ray Larabie to come up with an interesting typeface that looks as if it were printed straight out a store's register. Stella Roberts Fonts presents Transaction SRF, the perfect font for emulating cash register receipts and adding machine tapes. The net profits from my font sales help defer medical expenses for my siblings, who both suffer with Cystic Fibrosis and diabetes. Thank you.

Titling Gothic FB is an immense series of nearly fifty styles inspired by that century-old favorite ATF Railroad Gothic. Led by the Los Angeles Times and Gentleman’s Quarterly, U.S. publications are using David Berlow’s series to unify the structure of headlines from its wide spectrum of options. Titling Gothic FB started as a relative of Berlow’s Rhode family, but took its own direction; FB 2005

Fire up the incense and break out the love beads! A 1968 poster for a Doors concert by legendary artist Gary Grimshaw provided the inspiration for this wild, far-out and funky romp through the alphabet. Use it liberally to add a little trippy hippie charm to your next project. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

General Chang JNL is one of a number of fonts redrawn by Jeff Levine from the creative output of the late Alf R. Becker. Becker's alphabets were a monthly feature of Signs of the Times Magazine from the 1930s through the 1950s. Thanks to Tod Swormstedt of ST Media (who also is the curator of the American Sign Museum in Cincinnati, Ohio) for the resource material.

A recent walk down memory lane through old college sketchbooks revealed a collection of caricature fish doodles. Then the sketches were discovered by my son who, being a marine life enthusiast, promptly demanded that I draw more fish. Thus, a collection of 71 fish-inspired drawings and bubbly numbers was born. There is even a lemon, since no fish is really complete without one.

Introducing our new product the name Breakwater Modern Classy Font. Modern Serif font that feels beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Beagley Display is a contemporary serif typeface, special designed for printing and advertising. With deliberately tight kerning. Beagley provides a warm and friendly atmosphere. Suitable for logotypes, brands, magazines and editorial. The font contains 6 styles from condensed, normal and expanded, plus matching italics. 250 glyphs include ligatures, discretionary ligatures and a wide range of flexibility for Latin language support for every typographical needs.

Introducing our new product the name Brogadier Elegant Serif Font. Modern Serif font that feels beautiful classy, elegant, and modern. This font is perfectly suited for a wide variety of projects, such as signature, stationery, logo, wedding, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design, and more. Also for fashion-related branding or editorial design and displays both masculine and feminine qualities.

Introducing the Wahoobomex Dynamic Blackletter Font - A Modern and Strong Typeface with 785 Characters, Ligatures, and Alternates! Are you looking for a font that combines the timeless charm of blackletter typefaces with a modern twist? Look no further than the Wahoobomex Dynamic Blackletter Font. This remarkable typeface strikes the perfect balance between tradition and contemporary design, making it ideal for a wide range of creative projects.

FF Infra™ is a fresh take on the robust sans serif typefaces of the early 20th century. Drawn by Gabriel Richter, it’s a friendly, inviting – and multi-talented family. Whether long blocks of editorial text, or snackable copy in web pages and blog posts, FF Infra’s 20 typefaces are easy on the eyes in both print and digital environments. The design also performs as well at petite sizes, as it does at supersized display settings. Pair FF Infra with an old style or Didone serif design and you’ll have powerful and distinctive typographic pages! FF Infra is available in 10 weights, ranging from a delicate light to a commanding black, each with an italic companion. OpenType® Pro fonts of FF infra have an extended character set supporting most Central European and many Eastern European languages, in addition to providing for the automatic insertion of ligatures and fractions. Each font also contains four sets of figures and a bevy of arrows that are ideal for wayfinding and similar info-graphic projects. A generous lowercase x-height, open counters and subtle graduations between family weights, make for a family that is at home in a wide range of sizes, and comfortable in everything from large signage, content for mobile apps, product manuals and full-scale branding projects. In addition, to provide design diversity, Richter drew alternate designs for the a, G and ß. Richter first became interested in fonts and the art of creating typefaces while studying communication design at Düsseldorf University of Applied Sciences. His first designs were experimental, but these lead a position at FontShop International in 2013, where he developed his typeface design skills. A strong background in font production, hinting and font marketing were also part of his FontShop experience. Richter worked as freelance graphic and type designer until he founded übertype in 2017. He also invests back into the type community through the type design courses he teaches at his alma mater. FF Infra is Richter’s first commercial design for Monotype. We’re sure that you’ll find it as versatile and powerful as we do.

“There is just something magical about type design,” says Sebastian Lester. “If you draw a successful typeface it can travel the world, taking a part of you with it.” If this is true, his Soho® Gothic family has taken him far and wide. Understated, modern and exceptionally versatile, the family has been put to good use in just about every application imaginable. A good choice for virtually any type of project, The Soho Gothic family performs equally well as the backbone of a global brand as it would in an edgy fashion magazine. Versatile, extensive, customizable, and multilingual – the Soho Gothic typeface family has it all.With the same proportions as Soho, its slab serif cousin, Soho Gothic ranges across seven weights, from a willowy hairline to a brawny ultra – each with a complementary italic.Lester took care to ensure that the Soho and Soho Gothic designs work in perfect harmony. According to him, “The typefaces were developed alongside each other so that I could consider every aspect of each design and be certain that they would be absolutely compatible.”Soho Gothic is a more understated and more subtle design than Soho. Features that give the design its distinctive tone are the flat, crisp apexes of the diagonal characters like the A and V, and the marked horizontal stress in the a, g and s. “I wanted the family as a whole to radiate effortless modernity,” recalls Lester, “to be a master communicator that works in all conditions and at all sizes.” A collection of alternate and “semi-slab” characters were also part of Lester’s plan. “I like to develop alternate characters for all my type designs,” he says. “I believe they give graphic designers greater flexibility and make a typeface more valuable.” Soho Gothic is available as OpenType® Pro fonts that have an extended character set which supports most Central European and many Eastern European languages. If you’re looking to complete your designs, consider pairing it with Bembo® Book,Joanna® Nova,Neue Frutiger®,PMN Caecilia®,or ITC Stone® Serif.

Alf R. Becker was a noted sign painter, designer and the creator of hundreds of unique alphabets which were published in the trade magazine Signs of the Times during the 1930s through the 1950s. Thanks to Tod Swormstedt of ST Media [and who is also the curator of the American Sign Museum in Cincinnati], Jeff Levine received some reference material on Becker's work. Becker displayed many of his type styles within decorative panels—a popular trend in the days when signs were hand-lettered. Using the reference material as a guide, Jeff has re-drawn twenty-six sign panels for adaptation to digital print work. While the designs in themselves are not thoroughly unique to Alf Becker, he has left behind some tangible examples of how sign painters embellished their lettering work. With the use of complementary colors and tones, these panels—joined with vintage lettering - classically recreate the warm and attractive advertising of years ago.

Robert Moore is a font that was specially designed for comics. A lot of work has been done. At first, glyphs were drawn manually using different markers, then they were transferred to the font. The font was tested on real printing and digital comics. The world of fonts for comics is big and I wanted to create even more variability for authors with one family, which is why a variable version was created containing two axes: weight and italics. This gives you more options. A large number of glyphs, multilingualism, ligatures, and a capital give even more scope for work and creativity. The name was created from the names of the authors of the comics Robert Kirkman and Alana Moore, so the Robert Moore font turned out. Although the font was made for comics, it is not limited to them. Posters, logos, covers, text, headings, prints, product design, web, interfaces are not all options for using the font.

The Arial® Nova family takes Arial back to its roots. Character spacing has been adjusted and a number of subtle modifications were made to the design to return the shapes and proportions to those of the original 1982 design created for IBM's then new high-speed laser printers. Although these first Arial fonts, called "Sonora Sans" by IBM, were low-resolution bitmaps, it was apparent that the design could also be an important high-resolution digital typeface, and Arial was redrawn for Monotype's imagesetters in the late 1980s. In the process Arial evolved from its original design loosing some of its earlier personality. The restored Arial Nova family is made up of three weights of roman design of standard proportions and three weights of condensed - all with complementary italic designs. The Arial Nova family is also compatible with the fonts that Microsoft® provides in the Windows® 10 operating system.

Introducing Black Corps - Military Serif Font Black Corps is a military serif font that comes in four distinct styles - solid, inline, outline, and stencil. This versatile font is perfect for use in a wide range of design projects, including branding, advertising, and packaging. Its military aesthetic makes it suitable for use in official documents and military communications, and its four different styles allow you to create a wide range of looks. The solid style of Black Corps is bold and straightforward, making it perfect for use in headlines and titles. The inline style adds a touch of elegance, while the outline style is light and airy. And the stencil style is perfect for creating a rough, rugged look. FEATURES - Uppercase and Lowercase letters - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.

Cowboya is a typography with concave Tuscan serif very contrasted and modernist inspiration with letters in small caps, includes 4 versions of the font that can be used by superimposed layers which results in multicolored typographic titles. For the design of this typeface I was inspired by the credit titles used in the black film directed by Frizt Lang in 1950 called "The House of the River", to the drawing of the original forms of the letters i added decorative elements to give the fonts a festive character, traditionally this type of decorative fonts that emerged in Italy in the nineteenth century were used in large headlines and posters that were closely related to circus shows, carnival or environments of the Far West American. I have also rounded the sharper joints of the antlers and counterforms to create a contrast with the sharp Tuscan serifs which brings a modern background of retro inspiration and soft shapes.

VIP is a humanist sans serif uppercase and figures combined with a freshly redrawn revival of the classic Constanze initials originally designed by Joachim Romann for Stempel in 1956. As well as a vehicle to revive the Constanze initials, VIP was inspired by modern typography found in many artful books, on many product packages, and on the windows and literature of high-end restaurants, jewelry stores, haute couture fashion sellers, architecture firms and trendy brand name establishments. If you've walked through the soho or downtown of any major metropolitan, you've seen them: Widely tracked words or lines starting with a script majuscule and going on with clean and comfortable sans serif caps. If classy modern combination typography is your thing, you will find much pleasure in using VIP. VIP was updated with expanded language support in 2012. It now supports a very wide range of codepages, including Cyrillic, Greek, Central and Eastern European, Turkish, Baltic, Vietnamese, and of course Celtic/Welsh.

Rolexa is a new carefully crafted serif fonts. The Ideas of this fonts are from wide range of reference, from classic, until the modern era. So the looks of this fonts must be in the wide range of the reference above. It’s Versatile and Luxury feel that you get in Rolexa Typefaces. Immerse your design in the world of elegance and refinement with our premium serif luxury typeface, designed to bring a sense of grandeur to your creative endeavors. Experience the epitome of luxury in typography with our meticulously crafted serif typeface, exuding timeless beauty and grace for your high-end designs. As you can see our creation on the display such as Branding, Header, Logotype, Poster, Magazine, Packaging, Wedding Invitation with art deco style, and etc. It shows that Rolexa can accommodate various design style. Features : - Character Set A-Z - Numerals & Punctuations (OpenType Standard) - Disrectionary Ligatures - Accents (Multilingual characters) Thank You

Introducing Mandira, the ultimate serif font for those seeking a unique and sophisticated touch to their design projects. With its rounded curves shaped. Inspired by the modern retro, Mandira is the perfect choice for those seeking a minimalist yet stylish look. The font boasts a wide range of special characters, giving you the freedom to mix and match to create a truly personalized touch. Whether you’re a designer, blogger, or creative, this font is perfect for logos, headings, and branding, and its bold and fancy appearance to ease you make a masterpiece. With over 400+ glyphs to choose from, you can be sure that your work will stand out. Mandira is not only fashionable and casual, but it’s also versatile enough to be used in a wide range of design projects. So why wait? Try Mandira today and elevate your designs to the next level! What you’ll get : Uppercase Lowercase Numbers & punctuation Stylistic alternates Stylistic set 01-05 Ligatures Multilingual support Hope you enjoy the font!

ITC Japanese Garden Ornaments is a symbol font designed by Akira Kobayashi (before Kobayashi became Linotype's Type Director in 2001, he worked as an independent typeface designer in Tokyo). The images in Japanese Garden are, as the name suggests, mostly floral or herbaceous, derived from designs used in Japanese indigo stencil dyeing. In Japanese Garden," Kobayashi says, "I tried to create a set of type fleurons that are very familiar to a Japanese eye, but not too exotic to people in other countries." Several of the designs fit together seamlessly in repeating patterns; others work either together or as isolated ornaments, a flexibility that also characterizes traditional Western type fleurons. "The original illustrations," notes Kobayashi, "were mostly cut from white paper squares, about two by two inches in size, and were simply scanned and traced. That is why there are few smooth curves and perfectly straight lines in the illustrations. I simply liked the ragged textures of them.""

Mezalia Sans is a logical continuation of the Mezalia family. Its shapes are based on medieval calligraphic style: the Bastarda. This time the evolution is taken a step further, as these classic shapes are merged with the straightforwardness of a modern sans-serif. This results in an original, strong yet very much usable typeface, that can hold its own in a wide range of applications. Mezalia Sans has two distinct styles: straight and cursive (true italic if you will, although the word is not really correct here), which come in ten weights, from thin to black. This wide range ensures that whether you are looking for delicate or bold strokes (or a combination of both) you will be satisfied. Every style also contains a set of small caps (with matching punctuation). Old-style, proportional and tabular numerals are included too, along with ligatures, symbols and language support in Adobe Latin 3 range.

Just before the end of 2020 all schools in Holland closed for the second time, because of an increase in the number of COVID 19 cases. This means that my wife and I have to educate our three kids at home. The kids are great and take their tasks seriously, but it is difficult, as all three of them require different educational levels. I am sure you parents understand. Trying to get some work done is virtually impossible, so my wife and I made a schedule and we live by ‘on duty’ and ‘off duty’ days. I was thinking of this when I created this font (obviously on an ‘off duty’ day). Home Education is a handwritten scribble font. It was made with a Sharpie pen (possibly used by one of my kids, because I noticed tiny ink stains on my wooden dining table…). It comes with all the diacritics you can hope for and lovely double letter ligatures for you to play with.

Introducing Brightland - Condensed Sans Serif Font Brightland is a condensed sans serif font that comes in four distinct styles - solid, solid italic, line, and line italic. This versatile font is perfect for use in a wide range of design projects, including branding, advertising, and packaging. Its clean, modern aesthetic makes it suitable for use in a variety of settings, and its four different styles allow you to create a wide range of looks. The solid style of Brightland is straightforward and uncomplicated, making it perfect for use in headlines and titles. The solid italic style adds a touch of flair, while the line style is light and airy. And the line italic style is perfect for creating a more playful, imaginative look. FEATURES - All Caps - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.

Milkan Display - A modern classic serif font, perfect for creating bold & beautiful designs. Milkan Display is classic and sophisticated typography with 2 weights to captivate your next project. A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it bold & beautiful. Feature: • Full set of uppercase, lowercase • 14 Ligatures • 80 Alternatives • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded This type of family has become the work of true love, making it as easy and fun as possible. I really hope you enjoy it!

The Rostrum fonts are a revival and expansion of a type called Oleander, designed in 1938 by Julius Kirn for the Genzsch & Heyse foundry in Hamburg. Many of the original uppercase letters had some blackletter remnants tacked onto them, so in this digital version they were relegated to the Rostrum Two font, while more contemporary forms were designed for the Rostrum One font. Characters from both fonts are interchangeable via software programs' font menus and glyph palettes in the Postscript and True Type versions, while the OpenType version takes advantage of the Ligatures, Contextual Alternates and Stylistic Alternates features to perform character substitutions. Rostrum finds the middle ground between italic and brush script, which makes it quite usable in all-caps settings. Its majuscules have a very distinct curl that makes the typeface effect-ready and very appealing in packaging design. Plenty of alternates and ligatures are sprinkled throughout the character set.

Los Lana Niu was designed by Bruno Jara and Luciano Vergara. The typeface is based on Los Lana (2007). Along with the redesign, the font has increased from 1 to 24 different styles. This new version preserves the rustic aesthetics of the original typeface, but it lacks of curves and it visually looks as if it was a nirregular font. Los Lana Niu comes with a wide range of ligatures included in every weight: from Thin to Black. In order to offer a wide array of uses, the typeface has been structured by adding acomplete family of small caps, which makes this font well-suited for headlines, posters, branding and publishing design. Los Lana Niu comprises 3 subfamilies: Los Lana Niu Essential (392 glyphs) – including both regular and alt versions, Los Lana Niu Small Caps (392 glyphs) and Los Lana Niu (820 glyphs), which includes a variety of OpenType features such as stylistic ligatures, contextual alternates and small caps.

Bussi is an inline font family full of extras. It is rich with alternatives and symbols, which makes it a playful font to use. It was inspired by hand lettering and bullet journaling. The font is perfect for branding and packaging to bring your extra brand personality—an ideal font to use for stationery design or even movie titles. Versatile and high-quality Bussi will be your new font love. Bussi was inspired by hand lettering and bullet journaling. The first drafts were designed during studying for my high school graduation, where I would focus more on the headline lettering than on the actual content. I tried to motivate myself by lettering joyful, swirly headlines, and keywords. Originally designed as a caps-only headline font, over the years more and more letters and symbols were added, resulting in nearly 1400 glyphs and 5 different stylistic sets. Designed by Stella Chupik and Schriftlabor team.

Hand printing typography revolutionized the way books were published. The earliest printing presses made it possible for newspapers to reach the doorstep every morning, for information to freely be shared among the masses for the first time on a large scale…and the fonts that were used in those classic times are forever embedded within the collective memories of societies across the planet. It is to this collective memory that we give a visual form with our new Hand Printing Press Pack. Up for grabs are a set of 10 Hand Printing fonts plus one "Stamps" elements font. The fonts are: the Normal, the Stencil, the Eroded, the Meshed and the Scraped in REGULAR and BOLD versions; each of them displaying a simplistic yet classic printing style and as often happens lately, we are also offering you an "elements" pack, the "Stamps" font, to go with these to create your customized stamp giving to your creations a touch of "official documentation".

Audrey is an elegant monolinear Script and Sans font family. Audrey is great for designing headlines, packaging or as a logotype online or offline. Audrey has three weights of Script and Sans and a set of Ornaments. The weights go following: Regular is twice and Bold is three times as wide as Thin so if you want to have an Ornament example with same stroke width as Script you can set the Script in 36pt Regular and Ornament 72pt Thin -and they’ll have exactly the same width. Audrey Script is packed with OpenTtype features: Keep Standard Ligatures on for smooth connections and try Swash, Stylistic or Titling Alternas for more showier letters or seek for even more alternates from the Glyph Palette. Script also has Lining numerals as default and Old Style numerals as an OpenType alternates. Audrey is a close relative to widely popular Cosmopolitan released earlier by Fenotype. Compared to Cosmopolitan Audrey has more geometric forms and bigger lowercase characters with larger x-height.

Époque Seria is that kind of person who looks really cute when angry. This font was derived from the Époque family. She is the little sister to Époque - a little shorter with her smaller x-height and — how do you say it in the typographic circle — your eyes are also smaller (and you know you squint when things get serious, isn't it?). The genealogy of these font face is undeniable, but Époque Seria has a ‘personality’ very different from her older sister. The reduction of the x-height also shakes somewhat with the cap that had crossbar. To accompany the package of standardization, the letters that don't have their straight axes were changed, which brought to the set more Cs and Gs contemporaries. In addition, other measures were taken as a greater softness in the variation of the weights and the abandonment of the black weight, being considered too heavy for this version.

First conceived as the upper-and lowercase “e” for the logotype of independent publishers Elemental Editions, the letterforms were so well received that they were extended to an entire typeface and formed the basis for a bespoke font – Eef. The type design draws inspiration from the basic elements, the periodic table, functionalist vintage lettering and influences from other classic geometric typefaces with condensed cuts such as Futura and Trade Gothic. The extended set is now developed into a family consisting of three weights – Regular, Medium and Bold. While developing Eef it has been crucial to maintain the integrity of the geometrical shape in each glyph as much as possible, but also add subtle optical adjustments to make the forms more balanced and harmonic. Due to its detailed balance of simplicity, aesthetics and playfulness Eef works perfectly well in a corporate context as it does in editorial use or poster design. Eef feels most comfortable with text ranging from display to medium size.

Introducing Diverge, a dynamic variable font with two axes - Weight and x-height. Inspired by the sleek and modern design of driveways in apartment complexes, Diverge is a font that stands out with its contemporary, yet sophisticated look. The Weight axis of Diverge ranges from Thin to Black, offering designers a wide range of options to choose from. The Thin weight is perfect for delicate and refined designs, while the Black weight commands attention with its bold and impactful appearance. The x-height axis of Diverge ranges from 420 to 800, giving designers greater control over the font's legibility and versatility. Whether used in body text or headings, Diverge's x-height axis allows for greater flexibility in design, making it a valuable addition to any designer's toolkit. Diverge's variable design is perfect for a wide range of applications, from branding and advertising to editorial design and web development. Its unique look and feel will make any design project stand out from the crowd.