The great enigma There are hidden depths to FS Silas Sans. First impressions are of a functional, multi-purpose typeface with a cool, edgy, angular character. Gaze into its eyes a little longer, though, and you'll detect a more nuanced, colourful personality, with full, open, satisfyingly squarish forms balancing the abruptness of the sharply-angled terminals and ascenders. Authoritative, official and stern on the outside; amiable and welcoming on the inside. You’re so Dane The designers, led by Phil Garnham, were trying to capture something straight-talking, authentic, and a little... Scandinavian. ‘We were thinking about some of the characters in Danish dramas that were on in the early stages of the font’s development, like The Killing and The Bridge,’ says Phil. ‘The police officers, that is, not the psychopathic killers. Smart and a bit cool, but with a warm heart.’ For a good Danish name, we settled on Silas. It was that or Hans-Christian. The finer points Silas Sans rewards close inspection. Study, if you will, its amply squarish forms, the roomy ‘o’ and ‘e’, in particular. Observe the angular ascenders and terminals of, for example, the ‘L’, ‘I’, ‘d’ and ‘i’, inferring the movement and lift of a pen. Consider the cuts to the ‘A’ and ‘v’ that create harmony with adjacent letters. And scrutinise the subtle ink traps set within the ‘A’ and ‘Y’ for reproduction at small sizes. A fine subject, we think you’ll agree, and available in a versatile range of weights to make (with FS Silas Slab) a typographic system with a comprehensive hierarchy.

‘Skiart Serif Subtle’ is now available online. Originally inspired by the san serif font ‘Skia’ by Mathew Carter for Apple. ‘Skiart’ was designed to feel more like a serifed font, but without any serifs. It took a step between sans serif and serif fonts. Next on the path towards a serif font came Skiart Serif Mini, with tiny serifs added. This was a true serif font, all be it on the small side. Skiart Serif Subtle is less of a serif than Skiart Serif Mini, in that it doesn’t have actual 'serifs' as such. It has a subtle flare where a serif might normally be found. It remains fully readable and feels as clean and normal as any of the best body copy serifs, and yet still has the strong solid bones of all the other Skiart font families. If compared to one of the more commonly used serifs like ‘Times New Roman’, the ‘Skiart Serif Subtle’ lowercase is more open with a taller x-height, increasing its readability and friendliness. The serifs are smaller and less distracting. They are not pretending to be ligatures. Where ‘Times’ makes its p q b d forms out of a barely touching oval and stem, the ‘Serif Subtle’ forms are much more firmly attached, appearing clearly as single letters. The standard setting for the a’s and g’s are round single story, feeling warmer and more inviting in the ‘Serif Mini’ font. Much more friendly than the stuffy double-storied versions in fonts such as ‘Times’ etc.

Resist Sans is a free-spirited neo-grotesque that embodies both the innate desire for revolt and a tendency towards uniformity. While Resist Sans preserves the neat, minimalist look which is associated with neo-grotesques, it also accentuates the tentativeness of each letter form. The name, too, hints at the rebellious character of the typeface. Resist Sans comes in 28 styles (14 uprights and matching obliques). Text vs Display Resist Sans comes in two versions: Display and Text, which serve different purposes but remain interchangeable and even complementary in some cases. Resist Text is equipped with deep ink traps and optical compensators, which really come into play at smaller sizes. The Display version is smoother and more consistent, so better for use in larger sizes and headlines. Styles/Weights Each of the two versions of Resist Sans comes in 7 weights (Thin to Black) and is equipped with matching Obliques, which brings the total number of styles to 28. Two trial styles (Text Light and Display Medium Oblique) can be downloaded free of charge. Each style contains 900+ glyphs, awesome OpenType features, and around 1500 kerning pairs. Language Support Resist Sans is truly multilingual. It supports most European and Latin-languages and features Extended Cyrillic, which gives access to such languages as Ukrainian, Bulgarian, Serbian, Russian, Macedonian and many more. Free Styles Two styles of Resist Sans can be downloaded for free on MyFonts. Type Specimen Resist Sans PDF Type Specimen can be downloaded here: Resist Sans PDF Type Specimen

In Adrian Frutiger, the discipline of a mathematically exact mind is joined with an unmistakable artistic sense. His independent work possesses the controllable language of letterforms. Personal and intensive, this work is the manifestation of his expressive will. Frutiger's precise sense of outline reveals itself two- or three-dimensionally in wood, stone, or bronze, on printing plates and in the form of reliefs. However, even his independent work can be understood as objectivized signs; in their symbolism, they are embedded in the fundamental questions of human existance. They might have developed in the spirit of playfulness, but their nature is always conceptual, directed towards a complex, yet harmonic, whole. Following function, form also necessarily follows the content of the language. The entire spiritual world becomes readable through letters. Essentially, Adrian Frutiger attempts to fathom the basic, central truth which defines our lives: change, growth, division - beginning and end. In a virtual synthesis, he seems to close the circle in which the world reflects itself in symbolic forms. Frutiger Stones is for Adrian Frutiger the example of his formal artistic sensibility par excellence. Searching for the fundamental elements in nature, he has discovered the pebble, rounded and polished over innumerable years by gently flowing water. And out of this, he has created his complete system, a ruralistic typeface of letters and symbols. It depicts animals and plants, as well as astrological and mythical signs. Because of its unique aura, Frutiger Stones is particularly well-suited to different purposes - in headlines and prominent pictograms, as symbol faces, illustrations, and more.

A gentle breeze on a warm summer's day. A cozy gathering of friends and family around a crackling fire. The sweet aroma of freshly baked cinnamon bread. A slow walk in the autumn woods, light sparkling down through the multi-colored leaves. Billowing white clouds against a stark azur sky, leisurely floating past the tops of palm trees. What do these idyllic scenes all have in common? A: Most people can never find the time to enjoy any of them. B: These are just some of the things you would never try to describe using a crankish font like Spleeny Decaf GD. Just as ITC Fontoon was designed to be used with the many critters that populate the "Toonie" series of fonts, Spleeny Decaf GD was created by Steve Zafarana for use in the balloned dialogue portions of a new panel cartoon feature currently under development. Spleeny Decaf GD is the first completed font in a family that ranges from the jittery san serif Spleeny Espresso GD to the sedate and serifed Spleeny Asleep GD. Each font in the series appears a little more relaxed and staid than its predecessor. None of them however, will find themselves being used for the text of any legal documents. Spleeny Decaf GD is the perfect font to use when the weight of the message is leaning towards the light and jocular side of things. So remember, if your documents are starting to put you on edge, it may be time to switch to decaf. Spleeny Decaf GD that is.

Carter Sans: a wonderfully accomplished humanist sans serif with a beautiful twist Matthew Carter has been involved in designing typefaces since before many of us were in diapers. With dozens of great typefaces to his name, he has finally put his name to one. His newest typeface, Carter Sans™, brings together those decades of wisdom, experience, and technical expertise. The result is a humanist sans with flared strokes and terminals, a feature that has more in common with the chisel rather than the broad nib pen. Subtle detail, elegant curves, and graceful proportions make for an exceptional and distinctive sans serif typeface, that Carter himself describes as a 'humanist stressed sans.' This imbues the letterforms with a dynamism sometimes lacking in humanist sans serifs. Use it to striking effect in all-caps settings, or for extended texts. Carter Sans was recently used to great effect by Michael Bierut and Joe Marianek of Pentagram, in their work for the Art Directors Club.Carter Sans italics are unfussy, with the only remnants of cursiveness in letters like e and f. It sets beautifully with the roman. Award winning type designer Dan Reynolds (Malabar™ et al.) collaborated with Carter to produce a type that looks just magnificent in print; it would also make a fine choice for that letterpress project! Certainly a welcome addition to anyone's type library.

Ability is a family of stylish and contemporary handwriting fonts that combine the vigor of hand-drawn fonts such as Affable with the elegance of fonts such as Blythe. What is unusual about Ability is that it enables a word to be formed from a group of letters in a variety of ways: not only the conventional linking of letters as in a cursive script or the placing of letters close to each other on a common baseline, but it uses the overlapping of the swashes and swirls that contribute to the individuality of the characters to integrate the letters into a single word. Ability comes in a number of styles: Legacy - Regular (medium weighted and the basic type of the other styles); - Black (a vigorous and dramatic version of Regular); - Condensed Medium - Condensed Light - Linear 45 (medium-weight font made from a mono-width line) - Linear 25 (light-weight font made from a mono-width line) Suggestions for use: - wedding stationery - greeting cards - valentines day media - beauty products media - lingerie tags - women’s magazine pages - classical music media - award certificates - magazine pages The font is fully professional: carefully letterspaced and kerned. It contains over 235 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It has all the accented characters used in the major European languages.

Bague Sans is an award-winning monoline typeface with a distinct and eye-catching personality. Despite its inspiration from early 20th century geometrics, it diverts from the mechanical rigidity of those typefaces by incorporating humanist characteristics, such as subtle variations in stroke width and open counter shapes with vertical endings. This is a very clean and legible typeface with a warm and well-balanced texture which is ideal for intense editorial use in magazines and newspapers. The most remarkable feature of Bague Sans is its vast array of uppercase alternates and ligatures which truly shine when set at display sizes. This typeface is automatically transformed into a flexible, charming and stylish typeface with strong modern aesthetics. Explore its dual personality, switch from Humanist to Geometric and vice versa by using alternate characters such as the single-storey a and single-storey g. From classic to modern, from excessive to neutral, Bague Sans is a multipurpose typeface which offers enormous possibilities and variations for editorial design, branding and corporate identity while it performs amazingly well on web. This superfamily includes 18 weights from Hairline to Ultra Black with a consistent and well-refined structure. It supports extended Latin such as Central European, Baltic, Turkish, Romanian and includes numerous alternates and ligatures for unlimited text variations. You may also want to check out Bague Sans Pro which supports Cyrillic and Greek as well.

Linex Sweet was designed by Albert Boton in the late 1990s. It's a smallish family of three weights; the middle weight has an italic companion face. With its soft corners and slightly quirky head-serifs, Linex Sweet is a friendly design that sees much use. Several years later, Boton began sketching a new design, based on the original Linex Sweet but with a little more authority and grace. Linex Sans is the result. A mix of crisp angles and soft shapes, this new addition to the extended Linex family is both inviting and elegant. The subtle calligraphic overtones distinguish the design from more traditional sans serif designs. A three-weight family with a complementary italic for the Regular weight, Linex Sans is a versatile communications tool in both text and display sizes. It offers that mix of sophistication and joie de vivre that characterizes the designs of Albert Boton. Boton began his professional career as a carpenter. Fortunately for designers and typographers, he quickly turned from pounding nails to hammering out graphic design and constructing great letterforms as a profession. In his long career, he has created hundreds of distinctive, highly useful and award-winning designs. And even though he is now retired from active business, Boton continues to create fresh, new typeface designs. Add Linex Sans to the list.

Brinca is an intrepid ‘full spectrum’ typeface with emotional range and a dynamic heart. Morphing sharp tight pleats that relax into office ready neutral sans, then plump into joyful bouncy letters with mesmerizing fluency, Brinca is ready to adapt to a wide variety of expressive needs. Named after its jumping extremes of the type’s styles; from coiled spring to stuffed and bouncy, Brinca is also a leap into new possibilities for display type design. Because of its chameleon-like range of styles, Brinca is a versatile workhorse. It’s a great choice for brand identities ready to embrace expressive range, and it’s perfect for fine-tuned packaging, events promotions, merch, product lines, and much more. WIth its very wide spectrum of options, It’s a single typeface that can be used to design a library’s worth of book covers. (We put it to the test!) About Brinca was designed by Alexander Wright and Rodrigo Fuenzalida with Michu Benaim Steiner for In-House Int’l foundry, the type foundry of brand consultancy In-House International. It was developed by Rodrigo Fuenzalida at FragType, and available through YouWorkForThem. In-House foundry offers bold, fearless, and expressive, display typefaces that tell a story. Its previous releases have been featured on Design Milk, DesignBoom, Slanted, PAGE. They’ve also been used to create standout work by designers around the world, and even won some awards.

The engraver Jean Jannon ranks among the significant representatives of French typography of the first half of the 17th century. From 1610 he worked in the printing office of the Calvinist Academy in Sedan, where he was awarded the title "Imprimeur de son Excellence et de l'Academie Sédanoise". He began working on his own alphabet in 1615, so that he would not have to order type for his printing office from Paris, Holland and Germany, which at that time was rather difficult. The other reason was that not only the existing type faces, but also the respective punches were rapidly wearing out. Their restoration was extremely painstaking, not to mention the fact that the result would have been just a poor shadow of the original elegance. Thus a new type face came into existence, standing on a traditional basis, but with a life-giving sparkle from its creator. In 1621 Jannon published a Roman type face and italics, derived from the shapes of Garamond's type faces. As late as the start of the 20th century Jannon's type face was mistakenly called Garamond, because it looked like that type face at first sight. Jannon's Early Baroque Roman type face, however, differs from Garamond in contrast and in having grander forms. Jannon's italics rank among the most successful italics of all time – they are brilliantly cut and elegant.

Palatino Arabic is a collaboration between Lebanese designer Nadine Chahine and Prof. Hermann Zapf. The design is based on the Al-Ahram typeface designed by Zapf in 1956 but reworked and modified to fit the Palatino nova family. The design is Naskh in style but with a strong influence of the Thuluth style as well. This is evident in the swash-like finials and the wide proportions of the letterforms. It is designed for use in print in both large and small sizes. The counters are wide open to allow for better readability in small sizes as well as to maintain an open and friendly appearance. The font has 1091 glyphs and includes a large number of extra ligatures and stylistic alternates as well as the basic Latin part of Palatino nova and support for Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages. Palatino Arabic wins Type Directors Club award. Each year, the New York-based Type Directors Club judges typeface designs from all over the world in their TDC2 contest. Linotype is pleased to announce that a very new typeface of its own is among 2008’s winners: Palatino Arabic. A collaboration between Nadine Chahine and Prof. Hermann Zapf, this face is an extension of Zapf’s Al-Ahram Arabic type from 1956 recreated to join the Palatino nova family.

Morris is a four-font family produced by HiH Retrofonts and based on the work of the very English William Morris. William Morris wanted a gothic type drawn from the 14th century blackletter tradition that he admired both stylistically and philosophically. He drew from several sources. His principal inspiration for his lower case was the 1462 Bible by Peter Schoeffer of Mainz; particularly notable for the first appearance of the ‘ear’ on the g. The upper case was Morris’s amalgam of the Italian cursive closed caps popular throughout the 12th through 15th centuries, a modern example of which is Goudy’s Lombardic Capitals. The gothic that Morris designed was first used by his Kelmscott Press for the publication of the Historyes Of Troye in 1892. It was called “Troy Type” and was cut at 18 points by Edward Prince. It was also used for The Tale of Beowulf. The typeface was re-cut in at 12 points and called “Chaucer Type” for use in The Order of Chivalry and The Works of Geoffrey Chaucer. Morris' objective is designing his gothic was not only to preserve the color and presence of his sources, but to create letters that were more readable to the English eye. ATF copied Troy and called it Satanick. Not only was the ATF version popular in the United States; but, interestingly, sold very well in Germany. There was great interest in that country in finding a middle ground between blackletter and roman styles -- one that was comfortable for a wider readership. The Morris design was considered one of the more successful solutions. Our interpretation, which we call Morris Gothic, substantially follows the Petzendorfer model used by other versions we have seen, with the following exceptions: 1) a larger fillet radius on the upper arm of the H, 2) a more typically broadpen stroke in place of the foxtail on the Q, which I do not like, 3) inclusion of the aforementioned ear on the g and 4) a slightly shorter descender on the y. We have included five ornaments, at positions 0135, 0137, 0167, 0172 and 0177. The German ligatures ‘ch’ & ‘ck’ can be accessed using the left and right brace keys (0123 & 0125). Morris Initials One and Morris Initials Two are two of several different styles of decorative initial letters that Morris designed for use with his type. He drew from a variety of 15th century sources, among which were Peter Schoeffer’s 1462 Mainz Bible and the lily-of-the-valley alphabet by Gunther Zainer of Augsburg. Each of the two initial fonts is paired with the Morris Gothic lower case. Morris Ornaments is a collection of both text ornaments and forms from the surrounding page-border decorations.

The beauty of a classic is that it never really goes out of style. The pure, simple elements which define its greatness only strengthen and solidify with time and exposure--elements like those that inspired Ranelte, the new sans serif from insigne design. While it pays homage to the enduring DIN series of the early-20th century, the new Ranelte is far from outdated. The classic style happily connects with its more modern side, incorporating a more pronounced curve than many of its contemporaries do. This accentuated curve helps pad the type against being cold or overly technical, especially with its inherent semi-modular form and geographic feel. In short, you end up with a good vibe at the intersection of high-tech and friendly. A versatile typeface, Ranelte is designed for headline use as well as print and web copy. Within this family’s three widths and eight weights (along with italics), the letter proportions remain easily readable through their tendency toward equalisation, while still avoiding strict monospacing. The typeface also features sophisticated typographical help in the form of OpenType features. Included in the set are case-sensitive types, fractions, super- and subscript characters, and stylistic alternates. It comes using a comprehensive array of old style and lining figures. All features comprehensively cover the Latin-based languages. Thinking about it again, a classic may never go out of style, but that doesn’t mean you can’t improve on it. A little adjustment can have a beauty all its own. So discover the tuning of Ranelte, and enjoy all the new things you can do with a classic.

Burges Elbow - Playful Font In 2 Styles Created with the idea of bringing happiness and joy to any project, Burges Elbow is a perfect choice for those who want to add a touch of playfulness to their design. To use Burges Elbow to its full potential, it would be great for designs aimed towards children such as book covers, posters, and flyers. Its playful and quirky nature would also make it a great choice for branding aimed at a younger audience or products that want to add a sense of fun and whimsy. Burges Elbow comes with a variety of features, including uppercase and lowercase characters, opentype alternates and ligatures, and support for multiple languages. These features allow for a wide range of creative possibilities and make it easy to use in various projects. Included in the zip package are three different file types: OTF, TTF, and WOFF, which can be used in any design software that supports font installation. With these different file types, you can use Burges Elbow on any platform or device, making it a versatile choice for any project. Add a touch of fun and playfulness to your design with Burges Elbow. Its cute and whimsical nature will surely make your design stand out and bring a smile to anyone's face. In summary, Burges Elbow is a playful font in 2 styles that is perfect for designs aimed at children or those looking to add a sense of fun and whimsy to their branding. With its various features and file types, Burges Elbow is a versatile choice that can be used in any design project.

The designer of ITC Medea , Silvio Napoleone said: “I've always had an interest in early letter shapes, particularly how they influenced modern typographic designs. While I was on vacation in Greece, I had a chance to see, first-hand, examples of early letterforms and typography. They really made an impression on me.” The idea of combining the ancient and the modern to create something new was the primary inspiration behind ITC Medea. ITC Medea is essentially a careful blending of the modern sans serif with the elegant forms of the uncial. At first glance, Medea appears to be constructed of geometric shapes. However, closer inspection reveals many calligraphic subtleties. Stroke terminals are flared slightly in characters like the 'e' and 'c.' The top curve of the 'd' is more pronounced than the bottom, and characters like the 'o' are elliptical rather than round. “I gravitated towards the simplicity and legibility of the uncial and half-uncial,” Napoleone recalls. “I thought it would make a great titling font, and I was surprised at how attractive ITC Medea looked in a body text.”

Averta Standard is the basic version of Averta. Bringing together features from early European grotesques and American gothics, Kostas Bartokas’ (Greek: ‘αβέρτα’ – to act or speak openly, bluntly or without moderation, without hiding) Averta is a geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface. Averta Standard is intended for use in a variety of media. The central styles (Light through Bold) are drawn to perform at text sizes, while the extremes are spaced tighter to form more coherent headlines. The dynamism of the true italics adds a complementary touch to the whole family and provides extra versatility, making Averta Standard an excellent tool for a range of uses, from signage to branding and editorial design. Averta Standard comes with alternate glyphs, case sensitive forms and contextual alternates, in eight weights with matching italics and supports over two hundred languages with an extended Latin, Cyrillic (Russian, Bulgarian, and Serbian/Macedonian alternates), Greek and Vietnamese character set. It ships in three different packages offering different script coverage according to your needs: Averta Standard PE (Pan-European: Latin, Cyrillic, Greek), Averta Standard CY (Latin and Cyrillic), and Averta Standard (Latin and Greek). Averta's Cyrillic have received the 3rd Prize in the 2017 Granshan Awards in the Cyrillic Category.

PT Serif Pro is an universal type family designed for use together with PT Sans Pro family released earlier. PT Serif Pro coordinates with PT Sans Pro on metrics, proportions, weights and design. It consists of 38 styles: 6 weights (from light to black) with corresponding italics of normal proportions; 6 weights (from light to black) with corresponding italics of narrow proportions; 6 weights (from light to black) with corresponding italics of extended proportions; and 2 caption styles (regular and italic) are for texts of small point sizes. The letterforms are distinguished by large x-height, modest stroke contrast, robust wedge-like serifs, and triangular terminals. Due to these features the face can be qualified as matched to modern trends of type design and of enhanced legibility. Mentioned characteristics beside conventional use in business applications and printed stuff made the fonts quite useable for advertising and display typography. Each font next to standard Latin and Cyrillic character sets contain alphabet glyphs of title languages of the national republics of Russian Federation and support the most of the languages of neighboring countries. The fonts were developed and released by ParaType in 2011 with financial support from Federal Agency of Print and Mass Communications of Russian Federation. PT Serif family together with PT Sans won the bronze in Original Typeface category of ED-Awards 2011. Design – Alexandra Korolkova with assistance of Olga Umpeleva and supervision of Vladimir Yefimov

The "Ma" in "Ma Braille" is used as a minimalist way to say "Negative Space". "Ma" in japanese arts is an "esthetical usage of emptiness". Thus this font explicits the negative space around visible braille dots in each glyph. A. Font user guide a.1. Lowercase glyphs { A..Z } In these glyphs, dots are represented as "black squares" while the negative space is displayed as 1 or 2 white filled polygons. a.2. Uppercase glyphs { a..z } In these glyphs, dots are represented as "white squares" while the negative space is displayed as 1 or 2 black filled polygons. a.3. Digits: they are just the same than a..j, but the "North US version" is also provided in ascii codes 0xE0..0xE4 (1..5) and 0xE7..0xEB (6..0). a.5. "Dashed Border": a.5.1. "Black dashed" border glyphs; { £, ¥, µ, Â, Ä, Ê, Ë, Î, Ï, Ô } a.5.2. "White dashed" border glyphs; { Ö, Õ, °, ô, ö, î, ï, û, u, õ } B. Posters Poster 1: "Font Logo" version 1, it displays "Ma Braille" text surrounded by the "black dashed border" glyphs. Poster 2: "Font Logo" version 2, it displays "MA" glyphs in big size and smaller "Braille" glyphs within "M" and within "A" as well. Poster 3: the classical pangram to test a font "The Quick Brown Fox jumps over the Lazy dog". Poster 4: Article 1 of the Human Rights: All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Poster 5: the "Glyph set" (Border glyphs not included) with A..Z, a..z, digits and special characters.

Oddsorts is delighted to present Bradley Wayside and Bradley Chicopee as its début offerings. Begun in 2000 as a wedding gift for the designer’s wife and used privately for years, they’re finally available to the public. The fonts were inspired by the masterful art nouveau lettering of Will H. Bradley, whose posters for Ault & Wiborg printing inks and Victor Bicycles continue to draw collectors after more than a century. Wayside and Chicopee expand the twenty-odd characters Bradley drew into a comprehensive multiscript system that includes modern Greek and extended Cyrillic alphabets, ordinals, automatic fractions, and ornaments. Bradley Wayside and Chicopee derive much of their charm from an organic mix of shape and spacing intrinsic to hand drawings. Mimicking that spirit in type used to mean painstaking substitution and adjustment of characters. The Bradley fonts make imaginative use of OpenType’s power to achieve the same effect — minus all the work. Wayside and Chicopee contain alternate forms for every letter — up to seven for some characters. Part of what makes these Bradley types delightfully “smart” fonts is that the fonts themselves actually choose the variation best suited to a letter’s place in a word. All you need to do is turn on your software’s “Ligatures” or “Contextual Alternates” option and the Bradleys do the rest. The alternates even work in most word processors. Bradley Wayside and Chicopee are available in “Standard” and “Pro” editions. The Pro editions sport all the bells and whistles, including the alternates. They support over one hundred forty languages and include localized forms especially for setting Bulgarian, Serbian, Polish, Romanian, and Turkish. The Standard editions are geared toward casual use and are ideal for license as webfonts, where streamlined character sets mean faster load times.

Albireo is a typeface for those times when you have more to say than space to say it. It also looks fantastic spread out across the page as though space doesn’t matter. Expertly crafted with a high level of attention to detail, Albireo is an immensely practical and flexible typeface that’s neutral enough to be used almost anywhere a highly condensed, sans-serif face is needed. Despite its down-to-earth functionality, this is a typeface that definitely isn’t lacking in style. It really shines when used for headlines or subheadings in magazines, brochures, posters, newspapers, flyers or on the web. With 42 weights, widths and italics, there’s enough flexibility to make every word fit perfectly. You may buy one font at a time or save money by purchasing packages consisting of the 14 fonts in each width (Extra Condensed, Condensed or Semi Condensed). Save even more by purchasing the entire collection and, in addition to the 42 separate fonts, you'll receive two variable fonts (upright and italic) that cover all the weights, widths and everything in between. So where does the name come from? Well, look upwards at night. Albireo is a binary star in the constellation Cygnus. Through a backyard telescope, Albireo (the star) resolves into two brilliant component stars — one orange and one blue. The beginnings of the typeface were the result of me needing a newspaper feature headline about space exploration. I couldn’t find the right typeface, so I drew my own letters and eventually expanded it out into an entire mega-family. Given its origins, naming it after my favorite star seemed totally appropriate. Check it out. I think you’ll love it. Albireo deserves its place as a shining star in everyone’s font collection. It’s that good — really.

It was expected that Joluvian’s third type font would be inspired by the city where he currently resides: Madrid, Spain. His previous creations had originated in Venezuela (Zulia) and The Philippines (Salamat), both, places where he had once lived. Joluvian believes “now is the time to pay tribute and show gratitude towards a city that has bestowed me with so many fortunes.” He considers that Madrid’s people, streets, scents, flavor and sounds are gift enough to awaken the creative urgency in any artist. This time around, it is being expressed through the crafts of the Typographic industry. Since his arrival in Spain, Joluvian has been attached to the city’s central area, specifically to the renowned Atocha Street and its railroad station. It was precisely on that street that Joluvian and Mauco Sosa, his friend and partner, decided to establish the Patera Studio: a charming creative space that birthed the concept for this new font which they proudly named Atocha Script. The artists where still in the final phases of their previous script, Salamat, when the idea for Atocha came about. This dynamic is actually very typical of the artistic process, in which every finished product spawns the need to create its next level offspring. “Working on Atocha and Atocha Caps has been a very pleasant journey. We have given our best efforts, for we wanted to offer a typeface that was both versatile and user-friendly on a number of applications, showing a wide scope of alternatives in our glyphs,” says the artist. The illustrations were created by Mauco, to ensure visual integration that would showcase the work of both members of the Patera Studio and their complementing aesthetic voices.  Atocha, as Salamat and Zulia before, was digitized by Alejandro Paul.

‘Skiart Serif Leaf’ has been on a long growing path getting to where it is now. Originally inspired by the san serif font ‘Skia’ by Mathew Carter for Apple. ‘Skiart’ was designed to feel more like a serifed font, but without any serifs. It took a step between sans serif and serif fonts. Next on the path towards a serif font came Skiart Serif Mini, with tiny serifs added. This was a true serif font, although they were subtle. This font ‘Skiart Serif Leaf’ is the next in the series. After many reiterations, ‘Skiart Serif Leaf’ was built and rebuilt many times until finally, this version deserved to be presented to the world. Style and flow had been added to this font. It remained fully readable and feels as clean and normal as any of the best body copy serifs, and yet has an original modern flair to it. The font feels strong and solid while having a subtle organic flow in its form. If compared to one of the more commonly used serifs like ‘Times New Roman’, the ‘Skiart Serif Leaf’ lowercase is more open with a taller x-height, increasing its readability and friendliness. The serifs are smaller and less distracting. They are not pretending to be ligatures. This font may be organic but is not in anyway script like. Where ‘Times’ makes its p q b d forms out of a barely touching oval and stem, the ‘Serif Leaf’ forms are much more firmly attached, appearing clearly as single letters. The standard setting for the a’s and g’s are round single story, feeling warmer and more inviting in the ‘Serif Leaf’ font. Much more friendly than the stuffy double storied versions in fonts like ‘Times’ etc. ‘Skiart Serif Font’ comes with a somewhat organic italic.

This typeface comes from a self initiated project called Sápmi, which aims to contribute to keep a group of minority languages alive through solving issues in the education environment. This re-thought edition takes the name of Aanaar and joins our library with a bigger character set and two new weights which complete the typeface providing a big typographic palette as well as adding stylistic two-story a and g for more advanced readers as well as to enable the typeface to be used in other environments. The typeface was originally designed for children’s text books. Analysing kid’s typeface design, we identified some important problems and solved them within the boundaries we had. The main concern in a typeface which will be used by children is letter recognition, as they have not yet fully develop their reading skills. For example, letters like “a” and “g” share a very similar structure in this particular kind of typefaces, where the only distinctive part is the descender of the “g”. It is known that the lower part of the letter is the less important feature when reading, therefore we decided to make a clear distinction between them by having an “a” with a spur on the top right. This also helped distinguishing “a” and “o”. Children typefaces usually have one story “a”, making “a” usually too close to “o”. Additionally we moved the joint in “a” upwards and narrowed very slightly the “a” to make sure they cannot be mistaken. More generally, the x-height is fairly tall and the typeface has a bit of movement which give it a good rhythm helping moving along nicely when reading. Aanaar consists of 5 weights (Light, Regular, Medium, Bold and Black) plus two Italics (Light Italic and Italic).

Bookish A little bit bookish, but quietly elegant and well-proportioned, FS Sally is a graceful font family. It’s a refreshingly uncomplicated design that brings sophistication to text and display type, and a distinctive aplomb to both large and small volumes of text. Hidden talents There’s more to FS Sally than meets the eye. Choose Standard for the Latin alphabet or Pro if you work with Cyrillic and Greek typography. There’s a large range of special features, including elegant small caps and a set of discretionary ligatures to add a traditional flavour to figures and fraction sets. Rhythmic There’s a rhythm and flow to FS Sally – the result of the classic but asymmetric design of its serifed feet and shoulders. The inward curve of the serif at the shoulder and the outward curve at the foot subliminally guide the eye through each letterform, and the flicked feet of the “a”, “d” and “u” add an extra kick of energy to the rhythm. The italic forms have their own flow, too, with a pen-like fluency that retains the formal discipline required for a text type. Regular to heavy FS Sally’s five weights, all with italics, cover every kind of print application. The regular weight is elegant in display and an easy read in longer texts. A subtle step up from the regular is the medium, which was created to deliver a stronger colour and finish in poorer printing conditions. The semibold offers a strong alternative to the regular at smaller sizes, and its intermediate feel suits it to sub-headings, title pages and calmer designs. The bold works excellently in book and title headings, and FS Sally Heavy lends weight and punch to poster headlines and logotypes.

Bookish A little bit bookish, but quietly elegant and well-proportioned, FS Sally is a graceful font family. It’s a refreshingly uncomplicated design that brings sophistication to text and display type, and a distinctive aplomb to both large and small volumes of text. Hidden talents There’s more to FS Sally than meets the eye. Choose Standard for the Latin alphabet or Pro if you work with Cyrillic and Greek typography. There’s a large range of special features, including elegant small caps and a set of discretionary ligatures to add a traditional flavour to figures and fraction sets. Rhythmic There’s a rhythm and flow to FS Sally – the result of the classic but asymmetric design of its serifed feet and shoulders. The inward curve of the serif at the shoulder and the outward curve at the foot subliminally guide the eye through each letterform, and the flicked feet of the “a”, “d” and “u” add an extra kick of energy to the rhythm. The italic forms have their own flow, too, with a pen-like fluency that retains the formal discipline required for a text type. Regular to heavy FS Sally’s five weights, all with italics, cover every kind of print application. The regular weight is elegant in display and an easy read in longer texts. A subtle step up from the regular is the medium, which was created to deliver a stronger colour and finish in poorer printing conditions. The semibold offers a strong alternative to the regular at smaller sizes, and its intermediate feel suits it to sub-headings, title pages and calmer designs. The bold works excellently in book and title headings, and FS Sally Heavy lends weight and punch to poster headlines and logotypes.

Some typefaces need time to ripen; Burian and Scaglione made the first sketches for Ebony back in 2008, but it took a few years of maturing in a drawer to be developed into a multi-functional type family. While keeping in tune with TypeTogether’s focus on complex typographic structures needed for magazine, newspapers and books —whether printed or digital—, Ebony goes far beyond editorial use and promises great performance in branding and advertising. The range of dark weights with taut and powerful curves can boost any headline, while the lighter styles create an approachable and clean feel in blocks of continuous text. Ebony does not fall short on aiding legibility either; letterforms have a distinct direction of ductus and features like the top serif on ‘l’ help making them clearly distinguishable from each other. It is a type family that cleverly seeks a balance between the openness and legibility of humanist sans serifs and the striking and more regularised character of grotesques. The letter-shapes feature generous counters and open terminals with crisp angles, and daringly grow both in colour and width as the fonts get bolder. Infused with this strength, Ebony also shows a quirky side in some of her shapes; the vertical fractions, the at-symbol, the old-style numbers, … The predominantly slanted style of the italics is broken up in some letterforms, such as ‘a e f l’, that are more in line with a classic cursive appearance. This, together with a forceful italic angle, ensure a change in texture within a block of text, despite sharing the same letter weight and width with the uprights. With 18 styles, tending towards the heavier part of the weight-spectrum, this face has a powerful quality!

The coffee made typography. CoffeeBreak is a typefamily designed by Carlos Fabian Camargo G. Its purpose is to communicate similar feelings to the ones you get when you first try the best roasted Colombian coffee early in the morning. That is the reason of the waiting, accompanied, or when you only want to be, nuances your design with its fonts full of flavor, texture and passion. For each time, every time, it gives you hints of flavor to design your day. It unleashes your artistic streak mixing possibilities as you wish, to your taste or the taste of your friends or that special someone. From handwriting to every warm drop of your first mug of the morning, we've always got something for you. Eye catching, modern, beautiful, cool and adventurous styles in the CoffeeBrwak shop ready for you to purchase. - CoffeeBreak A & B: 2 typographic tools with countless swashes and ligatures ideal for use at the beginning, in the middle or end of words that need italics, flavored dancers and rhythm masterfully expressed in gestural strokes for his calligraphic experimental logic. - Coffee Break Script 1 & 2: write them you can easily with decorative letters advocating a return to the artisan product ingenuity of the primacy of man over machine so your upper and lower case letters travel in a single line. - CoffeeBreak Words & WordsBold: It contains words specially designed to attract attention. - CoffeeBreak Dingbats: They are figurative silhouettes with textures that add warmth and a highly communicative environment. All are easily activated glyphs using the Glyphs panel in Illustrator, InDesign and Photoshop. Special thanks: Ilustrations: Eduardo Gomes. Photos: Karen Salvatierra. Texts: Javier Lineares- Description: Ernesto Googolplex. French translation: Marta Cano

Magola is a creamy flavor font family whose purpose is to season with emotions the reading of words and phrases formed by puffy glyphs coated with a caramel of empty spaces external and internal. Independently or in groups, members of the family serve to decorate and organize packaging or advertising material in letters apparently crafted for food or entertainment contexts. Its starting point was to draw letters like a ballon fish evolved into a black version with empty areas and microscopic contrasted with colorful inflated and filled areas. Then the challenge was based on the sum transferred between full and empty into a lighter caliber. In that vein, its overall design adapted skeletons of italics and Roman calligraphy. Therefore, its regular, bold and black files have great height "x" with upwards and downwards extremely short and large internal counterblocks to facilitate reading. In this regard, to strengthen its objective and capture the reader's attention, its kind of contrast and simulated auctions flat tip brush strokes, and amount of contrast between thick and thin in the black version is slightly inverted. Its sizes, smooth strokes and irregular lines reinforce its traditional spirit, so it is favorable to shine the information on posters or large-format media. In short, its optical conformation based on a non-literal way, in metrics similar in all family members to be easily exchanged without changing the ìxî height. It is therefore a striking and versatile tool, that besides being useful in large sizes, can be used in small sizes as well. And more importantly, its general concept is more profitable when its members are mixed to nest headings, subheadings and short paragraphs, designed according to size, position, color and location in logos, covers, posters, ads and flyers.

Fazeta is a type family that uses the optical sections. It is a modern static antiqua (it has not obliqued axis, serifs without slopes) but distant from ceremonious and rigid look of this type category. Inspiration was typeproduction from Czechoslovakia 60’s - J. Týfa, V. Preissig, J. Linzboth or A. Krátky. Common factor of this typefaces is vivid and sharp design with stable serifs, tend to rational construction rather than calligraphy and some sophisticated small details vitalized general impression. In this case are facetted asymmetrical arches (some abbreviation). Specific of this typeface is a short arch of glyph “f” that allows comfortable typesetting without ligatures obligation. In character set are besides classical ligatures discretionary ligatures for special occasions. Another surprising element is that all vertical strokes are slightly expanded upwards. These details become invisible in small text but in larger sizes impressed the eye and fix attention to headline. For traditional text feeling are here alternative glyphs “a, c, f, j, k, r, y, K, R” terminated with typical serif. Typeface is graded by optical size into 3 variants - caption (robust structure with low contrast, suitable for size 6 - 9 pt), text (medium contrast, suitable for ordinary text about 10 pt) and display (high contrast and subtle details for 20 pt and higher). Every variant has 5 weights (light, regular, medium, bold and black) with italics. Typeface is with their naked cold expression suitable for neutral text without emotional feelings. In contrast with most antique typefaces this is intended for modern glossy white paper where crisp details can excelled. Every font contains 1140 glyphs, between them original small capitals, various digits, fractions, indexes, matematical symbols, arrows, borders and many alternative glyphs. To see more please check the PDF specimen.

Dynamic, attractive and catchy - the new TypeType display font! Please note! If you need OTF versions of the fonts, just email us at commercial@typetype.org TT Cometus is an expressive typeface that captivates from the first time you read a text set in it. Despite its massiveness, the typeface is malleable and dynamic, like a comet piercing the space in order to achieve the only goal - to capture the attention of the viewer. TT Cometus is a slab serif whose strong serifs are serifed at the junctions with the vertical stroke to give the typeface a dynamic and modern character. Thanks to this solution, some elements of the font evoke associations with calligraphic works, while display elements remain stable thanks to massive serifs. The pointed endings of the letters c, y, e, t and noticeable inflows of arches and semi-ovals make the character of TT Cometus dynamic. The contrast between the thicknesses of the horizontal and vertical elements is small, but in the serifs, inflows, and letter endings, the contrast is pronounced. The nature of the font is balanced, and its friendliness is supported by the smoothness of shapes. Oriented towards the viewer, flowing yet massive and dynamic, TT Cometus is suitable for use in eye-catching projects. This is a display font that shows its character better in a large body size and can be used in printed materials or on the web. The font looks flawless in headlines and logos, and is suitable for use in branding. TT Cometus consists of 5 faces: 4 upright and one variable font. Each face has 568 glyphs. The font contains 18 OpenType features, including a large number of ligatures, sets of alternative characters for the ampersand and the letter g.

Bringing together features from early European grotesques and American gothics, Kostas Bartokas’ Averta (Greek: ‘αβέρτα’ – to act or speak openly, bluntly or without moderation, without hiding) is a new geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface. Averta is intended for use in a variety of media. The central styles (Light through Bold) are drawn to perform at text sizes, while the extremes are spaced tighter to form more coherent headlines. The dynamism of the true italics adds a complementary touch to the whole family and provides extra versatility, making Averta an EXCELLENT tool for a range of uses, from signage to branding and editorial design. Take advantage of Averta’s extended OpenType features including alternate glyphs, small caps, fractions, case sensitive forms, contextual alternates, oldstyle and lining (proportional and tabular) numerals, small cap numerals, numerators/denominators, superiors/inferiors, and a variety of symbols. Averta comes in eight weights with matching italics and supports over two hundred languages with an extended Latin, Cyrillic (Russian, Bulgarian, and Serbian/Macedonian alternates), Greek and Vietnamese character set. It ships in three different packages offering different script coverage according to your needs: Averta PE (Pan-European: Latin, Cyrillic, Greek), Averta CY (Latin and Cyrillic), and Averta (Latin and Greek). Averta's Cyrillic have received the 3rd Prize in the 2017 Granshan Awards in the Cyrillic Category.

It's been said that creativity requires ten parts to perspiration to one part inspiration. But not always. According to its creator, Mira Vucko, ITC Needlescript was designed in one breath." An accomplished lettering artist, Vucko was sketching letters one afternoon. "I was using a calligraphy nib and was drawing the alphabet without much thought," she recalls. "When I allowed the down strokes of a couple of letters to fall below the baseline, I realized that I had created the impression of movement. I kept drawing letters in this fashion and did the same with horizontal lines. I added a firm ending to the descenders. Instead of dots above the 'i' and 'j,' I placed strokes in the opposite direction." In this way, the first characters that were to become ITC Needlescript emerged. The finished design is a lively, distinctive alphabet that produces a striking texture on the page. Letters intertwine and overlap to create a sense of movement and graphic intensity, especially when reversed out of a dark background. Vucko lives, works and was educated in Zagreb, Croatia. She lived in France and Sweden while in her twenties, but then returned to Croatia to work as a graphic designer for the country's largest newspaper. It was here that her passion for type and typography was born. Vucko has since gone on to become one of Croatia's leading graphic designers, and has won many awards for her advertising and packaging design. Vucko recommends that ITC Needlescript be used for "titling, lively but 'thorny' content, and anywhere that a little typographic drama is called for.""

Please note: Acorde webfonts are exclusively available at willerstorfer.com Acorde is a reliable workhorse for large, demanding design projects. It was designed to be perfectly suited to all different sizes, from small continuous text to large headlines and big signage. The typeface’s name is derived from ‘a’ ‘cor’porate ‘de’sign typeface, however Acorde is not only suitable for corporate design programmes but for information design and editorial design purposes as well. Acorde’s inception was in early 2005 as Stefan Willerstorfer’s final project in the Type and Media course at the Royal Academy of Art in The Hague (NL). It is a humanist sans serif with noticeable diagonal contrast and shows clear influences of the broad nib pen, especially in the Italics. Acorde’s characterful details give it a distinctive appearance in large sizes and contribute to its high legibility in small sizes. It comes in 14 styles – seven weights in Roman and Italic each. While the proportions of the Regular style were chosen to guarantee optimal legibility without being too space consuming, the heavier the weight gets the more suitable it is for headline purposes. The heavy weights are relatively narrower than the lighter ones, which gives them a strong appearance. The huge character set contains 925 glyphs per font and covers a vast range of latin-based languages. Various accented letters, small caps, eleven figure-sets, superscript and subscript are all included. OpenType features allow for a comfortable use of the large set. Acorde was honored with the 2010 Joseph Binder Bronze award for type design by DesignAustria.

DESCRIPTION Now my feelings about didones are more than evident. After some years of roman-abstinence (1) I present Heroe, an interesting combination of elegance and sensuality. Heroe, spanish for hero, takes some aspects of roman typefaces to the extreme like my main inspiration, the great Herb Lubalin, did in the majority of his works: Thins turned into hairlines, altered proportions (for display purposes), unique ball terminals, poetic curves and a graceful way of placing them together on a layout. Its classy style makes the font perfect for a wide range of uses. Imagine Heroe Inline (my favorite) dancing over a bottle of perfume; printed on the cover of a fashion magazine; lighting wedding invitations up. Its partner, Heroe Monoline, may help you to make more elaborated pieces of design. Just combine it with Heroe, or Heroe Inline and see how perfect they match. TECHNICAL The difference between Pro and Std styles is the quantity of glyphs. While Pro styles have all the decorative characters available, Standard ones have only the basic set of them. Heroe Monoline Big and Heroe Monoline Small were made for better printing purposes. If you need to print the font in small sizes, then your choice should be Small. Heroe Monoline has the same alternates (and open-type code) as Heroe Pro and Inline, plus some decorative ligatures. NOTES (1) After fonts like Breathe , Aire , and the award winning Reina , I started experimenting with scripts a little more. Erotica , Bird Script and Dream Script are examples of that.

Michaelangelo. da Vinci. Bellini. Rafael. Masters of Italian art whose names have dwarfed those of many other great Italian artists. Yet relics from these other artists remain, though often unnoticed because of their practical nature. These unknowns are the Italian Masters of vernacular sign painting, and insigne now gives a nod to their work with its new sans serif, Gineso. Based on its inspiration, Gineso was created for posters, headlines and logotypes. (It does well in apps, too, though the sign painters probably weren’t thinking about that at the time.) Aesthetically remedied, yet still with an uncut charm, Gineso’s condensed qualities make it especially nice for signs and titling where horizontal space is at a premium. The tight, narrow forms of its geometric design leave you with a robust flavor that will remind you of mamma’s spaghetti. But don’t worry; the font’s ample counters ensure your audience won’t be reading through a bowl of pasta. These condensed forms look great on their own or when their seven different weights and matching italics are utilized together. With the included OpenType features, fractions and superior/inferior positions are also available to broaden your palette. Even more, this font is ready for complex, professional typography with OpenType features like alternate letters and a large character set including Central and Eastern European Languages. So when you find yourself (or your project) in a tight space, stir in Gineso to get the right taste for your copy. It may just make all the difference.

The Handel Gothic? typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square proportions make the design highly readable at a wide range of sizes. Handel Gothic's slightly idiosyncratic character shapes gave the face a futuristic look 40 years ago that retains its power today. In addition, its Uncial-like lowercase is instantly identifiable - and unique among sans serif typestyles. Award-winning type designer Rod McDonald was attracted to the simple, decisive forms of the original, but he felt the design needed to be refined and updated. ?One of my goals was to bring a modern typographic discipline to what was really an old phototypesetting font.? To achieve his goal, McDonald re-proportioned every character and balanced the delicate relationship between the curves and the straight strokes. He also added a number of alternate characters to extend the range of the design. ?I wanted to give designers a large enough character set so they wouldn't feel constrained in what they could do. I want them to be able to play with the fonts, not just set words.? McDonald enlarged the family from the single-weight original to five weights, each with a full suite of alternate characters.In 2015 Nadine Chahine designed matching arabic weights to this family.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.