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  1. Retrips by Sarid Ezra, $17.00
    Introducing, new font, Retrips - a soft bold serif with ligatures and alternates! Retrips is a modern and soft bold serif with a bunch of ligatures and alternates that will make your presentation or logo even more stunning and stand out! This font will make your project looks retro and chic. You can use this font for poster, event, or your social media post. Retrips also support Multi Language. and already PUA Encoded! Features Uppercase & Lowercase Number & Symbol Multi language Ligatures Alternates for each characters PUA Encoded
  2. Spice Of Life by Olivetype, $18.00
    Bring a little extra flavor to your designs with Spice of Life, the perfect display font for logos, posters, and movie titles. Its unique brush typeface gives it a bold yet elegant look that will stand out in any design. Unleash your creativity with Spice Of Life and give life to your projects today! Spice of Life includes : Standard Latin Upper Case & Lower Case Numbers, symbols, and punctuations Multilingual Support. Fully accessible without additional design software Simple Installations Works on PC & Mac Thank You.
  3. Bosten by Letteralle, $23.00
    Introducing the perfect addition to your design! Bold and masculine font! Bosten is specifically designed to make a strong impact, whether you're creating headlines or crafting brand messaging. With its sleek and powerful lines, this font is sure to grab your audience's attention and leave a lasting impression. Crafted with care, this font is not only visually stunning, but also incredibly easy to use. It's compatible with all major design software, making it the perfect addition to any designer's toolkit. Whether you're creating marketing materials, designing a website, logo design, packaging, ads, clothing, merch, etc, Bosten is the perfect choice. So why wait? Take your branding to the next level with this powerful font today! Thank You!
  4. Brewlogic by Invasi Studio, $19.00
    Grab your cup of coffee and enjoy the organic display font we have just for you! The Brewlogic is a hand-lettered serif font that complements the fresh new look. The best way to show your great taste is by displaying it on tags and packaging. Our organic display fonts are perfect for that, as they match your brand's style and tone!
  5. Hatcher by Letterena Studios, $9.00
    Hatcher is a stylish and distinct serif font. This font is PUA encoded which means you can access all of the glyphs and swashes with ease!
  6. Janda Swirly Twirly by Kimberly Geswein, $5.00
    A more legible version of Janda Love & Rain, these decorative capitals are paired with neat lowercase letters that give you a girly flair with maximum legibility.
  7. RONDOS by Letterena Studios, $10.00
    Rondos is a squared lettered and robotic styled display font. This font is PUA encoded which means you can access all glyphs and swashes with ease!
  8. Smilecake by Balpirick, $15.00
    Smilecake is a Cute Fun Handwritten Font. Smilecake Cute is a neat and casual handwritten font. Whether you’re looking for fonts for Instagram or calligraphy scripts for DIY projects, this font will turn any creative idea into a true piece of art! Smilecake also multilingual support. Enjoy the font, feel free to comment or feedback, send me PM or email. Thank you!
  9. Mintely by Din Studio, $29.00
    Mintely is a sophisticated and versatile serif font family designed to elevate your typography to new heights of elegance and legibility. With its 6 style variations and 8 weight options, this font offers an extensive array of choices to suit a wide range of design projects. This family combines classic and modern elements, resulting in a timeless design that can adapt to various design contexts. The 6 style variations in this serif provide you with a variety of typographic options, allowing you to experiment with different looks and moods. Whether you need a sleek and minimalistic appearance or a more decorative and ornate style, Mintely has you covered. Additionally, the 8 weight options in Mintely offer a wide range of possibilities in terms of contrast and emphasis. From thin and elegant weights to bold and impactful variations, this font family ensures that you can effortlessly find the perfect weight for your specific design needs. Because of its legibility you can use this font in a variation of text sizes. Enjoy the available features here. Features: Multilingual Supports PUA Encoded Numerals and Punctuations Mintely fits in headlines, logos, posters, flyers, invitations, branding materials, print media, editorial layouts, headers, and any many more. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  10. Stipeta - Unknown license
  11. Abrog by Product Type, $19.00
    Meet Abrog, a futuristic technology font designed to add a sophisticated and inspiring touch to any of your designs. Abrog combines elements of modern technology with the sophistication of design, creating a font that is not only aesthetic but also exudes sustainability. Each character in Abrog reflects a future concept, bringing a sense of cutting-edge technology to your work. Do not miss this opportunity! Get Abrog Futuristic Technology Font now and let each character be a portal to your design future.
  12. Briana by Scratch Design, $9.00
    Briana is a realistic signature font, that comes in 2 styles (Monoline style & Brush pen style). Briana Font is perfect for you to create a realistic signature logo, so easy to use and you can combine it with the swashes to make your signature more natural. Briana font is also perfect for different projects such as logos & branding, invitation, quote text, stationery, wedding invitation designs, social media posts, advertisements, website & landing page, product packaging, product designs, label, photography, watermark, and more like special events. What are you waiting for? Download now Briana font and make your own Signature logo! Thank you for checking and visiting our store, and feel free to drop me a message if you had any questions! Visit our Instagram :) www.instagram.com/scratchdesignbali
  13. Akisa by Twinletter, $15.00
    Akisa is a faux Japanese display typeface with amusing character characters that you may use for a variety of design projects. You will create a project that is striking and memorable in the minds of the entire audience if you use this typeface. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.
  14. Rainier by Kimmy Design, $10.00
    I was inspired to create the Rainier type family during my summer back home in the Pacific Northwest. The concept behind it may be simple - a hand crafted font family - but what it delivers is quite complex! Here is a breakdown of everything you get: FONT FAMILIES: Two sub-families with unique styles - Rainier North and Rainier West WEIGHTS: 4 weights per family, broken down numerically - 100 (light), 300 (regular), 500 (bold), 700 (black) OPENTYPE: In each family, there are tons of OpenType options, offering lots of customizable opportunities (in order to access all these goodies, you must be using Illustrator, Photoshop, Indesign or Publisher). Because Rainier is 100% handmade, contextual alternatives allow each letter has three subtle variations, this way it keeps that authentic hand-drawn look. Additionally, a full alphabet with special descending swashes, as well as start and end swashes for capitals and small caps. Titling alternatives offer a full character set just to help with readability! Meant for captions or smaller text, these letterforms are easy on the eye and a great complement to the regular alphabet. Stylistic Alternatives add a little fun, providing a unified cap height, no matter what case you are using (all caps, small caps or lowercase.) Discretionary Ligatures are created only for capitals, and takes specific letter pairs and creates a unique ligature between them To get a better understanding of everything, please check out the quicker user guide (http://bit.ly/1W0Bfma) and print if you so desire (http://bit.ly/23W9ZV6) that helps you navigate your way around and get the most out of Rainier! Unfortunately those links aren't working right now and soon I will have them fixed. So sorry! ORNAMENTS: In addition to the font, you get a set of awesomely rustic ornaments designed and drawn to go specifically with Rainier! - Rustic Northwest Illustrations - Banners & Flags - Frames - Flourishes - Lines & Line Breaks - Arrows There are a lot of extras packed in this set, so make sure you check out the Ornaments User Guide to get the most out of it! Check it out here: http://bit.ly/1rRVJRx And that’s all folks! Hope you enjoy Rainier!
  15. Bayshore by Set Sail Studios, $18.00
    Perm your hair, squeeze into your lycra, and retro-fy your text with Bayshore! A totally tubular mono-line script font straight out of the 80's. This hand-drawn font is perfect for creating slick & stylish lettering. Whether it’s for logos, product packaging or merchandise, Bayshore is guaranteed to give your text an unmistakeable retro quality. Bayshore comes as a single font file with added features allowing you to customise your text; End Swashes • Each lower-case character has a separate ‘end-swash’ version, use this for the last letter in a word to give it a custom-feel styling. These end-swashes are accessible via any software with Opentype capabilities, simply by turning on ‘Stylistic Alternates’. Underline Swashes • Four swashes of varying lengths are also available, simply by typing any of the square brackets [ ] { }. These can be used to underline your text and give it a real eye-catching quality.
  16. Radioz by Four Lines Std, $15.00
    Radioz Font is engineered with simple precision to ensure every letter is crystal clear, making your message effortlessly readable. It's a font that doesn't shout but leaves a lasting impression. Radioz Font adapts to your creative needs seamlessly. Whether you're crafting a logo, designing a poster, or working on a digital project, it effortlessly blends into your vision.
  17. Mashok by Twinletter, $18.00
    Mashok is a retro condensed font that exudes a vintage feel, perfect for adding a touch of nostalgia to your designs. This font features a tall and narrow letterform, making it ideal for creating eye-catching headlines and titles. With its unique stylistic alternates and ligatures, Mashok adds an extra level of charm and personality to your designs. Whether you’re creating posters, book covers, or other graphic design projects, Mashok is sure to make your text stand out. Give your designs a retro flair with Mashok today! What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support
  18. Kebroon by Twinletter, $18.00
    Introducing the Kebroon font, a stylish and unique retro condensed font perfect for all design themes. With its tall and distinctive form, Kebroon is sure to make a statement in your designs. This font features a stylistic set of alternates and unique ligatures that add a touch of sophistication to any project. Whether you’re creating a film title, a logo, or any other design project, Kebroon is the perfect font to make your work stand out. Get your hands on Kebroon today and elevate your design game! What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support
  19. Marlowe by FaceType, $30.00
    If you are looking for a unique typeface with a light and pure elegance, Marlowe will be your choice. Marlowe is the rat pack of fonts: Regular is perfect for headlines and subtitles, while the expressive Escapade, Swirl and Cocktail styles are charming display fonts. All four provide an extended set of capitals, small caps and lower case characters. Please take a close look at the elegant alternate letters for A, E, K, M, N, O, Q, R, W and g – there are even three kinds of ampersands to choose from. Altogether Marlowe offers amazing 25 alternates and 74 discretionary ligatures, while Marlowe Swirl has additional 26 automated ligatures. Make sure you use applications supporting all these lavish OpenType features.
  20. AlgerBlanche by GrafikarFonts, $148.99
    Alger Blanche est une police de caractère inspiré du koufi et naskh. AlgerBlanche supporte les scriptes. Arabe, Farsi, et Ourdou Dans cette mise à jour l'ajout du Latin et Tifinagh
  21. Strapwork by 2D Typo, $36.00
    The Strapwork is a symbolic font with the ornaments from the 16th century Mannerism era. These type of ornaments are called Strapwork and are combined with the Moreske ornament. Together they create a rich and refine style. As a prototype for this font I took the tables of ornament examples by etcher Balthasar Bos (1554). The font contains high quality vector graphics with a special attention paid to details. This collection consists of many friezes (borders). There are more than ten basic motifs and a great number of combinations. The ribbon elements are easily laid out by typing the combination of letters. The four typefaces help to combine ornaments in various tones and colors. By overlaying plants elements with ribbon elements you can get a multicolor richness and combinations variety. The font comes with a detail documentation and examples in PDF format. The Strapwork ornaments will ideally suit your needs in graphic design, textile industry or various decorations. The Strapwork font can be easily used not only in traditional approach but also in grunge stylistics, which will enrich your compositions.
  22. Clytone by Logofonts, $10.00
    Clytone is Script fonts Vintage looks and feel inspired by the 1980s lettering design made stronger and bolder for today's projects that look more vintage. The goal was to take the simple but effective designs from this era. Clytone are fonts are great for product logo, poster, headline, card logo, clothing brand logo, lettering artwork, t-shirt designs, Vintage design, magazine, packaging, stationery and much more. Easily creates your own logo type with fonts. Clytone has an Open Type feature to access a large selection of unique alternative letters and many ligatures to make it easier for you to create. Clytone can be accessed perfectly on design applications such as Adobe Illustrator, Adobe Photoshop, Corel Draw, Affinity Designer but does not rule out the possibility that it can also be accessed using web-based applications such as kittl, canva, artboard studio and others.
  23. Vegande by Logofonts, $10.00
    Vegande is Script fonts Vintage looks and feel inspired by the 1980s lettering design made stronger and bolder for today's projects that look more vintage. The goal was to take the simple but effective designs from this era. Vegande font are great for product logo, poster, headline, card logo, clothing brand logo, lettering artwork, t-shirt designs, Vintage design, magazine, packaging, stationery and much more. Easily creates your own logo type with fonts. Vegande has an Open Type feature to access a large selection of unique alternative letters and many ligatures to make it easier for you to create. Vegande can be accessed perfectly on design applications such as Adobe Illustrator, Adobe Photoshop, Corel Draw, Affinity Designer but does not rule out the possibility that it can also be accessed using web-based applications such as kittl, canva, artboard studio and others.
  24. Galdy by Logofonts, $10.00
    Galdy is Script fonts Vintage looks and feel inspired by the 1980s lettering design made stronger and bolder for today's projects that look more vintage. The goal was to take the simple but effective designs from this era. Galdy font are great for product logo, poster, headline, card logo, clothing brand logo, lettering artwork, t-shirt designs, Vintage design, magazine, packaging, stationery and much more. Easily creates your own logo type with fonts. Galdy has an Open Type feature to access a large selection of unique alternative letters and many ligatures to make it easier for you to create. Galdy can be accessed perfectly on design applications such as Adobe Illustrator, Adobe Photoshop, Corel Draw, Affinity Designer but does not rule out the possibility that it can also be accessed using web-based applications such as kittl, canva, artboard studio and others.
  25. Airwhite by Gian Studio, $15.00
    Airwhite is the font have natural hand brushed strokes to give your project that ultra-realistic and natural look. Perfect for wall displays, branding project, megazine, social media post logos, advertisements, product designs, labels, photography and more. This font is PUA encoded which means you can access all of the glyphs and swashes with ease! Displayed fonts: Uppercase, Lowercase, Numbers, Symbols, Accents, Styles, Swashes and Ligatures also Multilingual Support Enjoy the font, feel free to comment or feedback, send me a PM or email. Thank You!
  26. Bugilo by Say Studio, $15.00
    Bugilo - Modern Bold Font Bugilo feels playfully nostalgic and delivers an incredible vintage aesthetic. Use this serif font to add that special retro touch to any design idea you can think of! Masterfully designed to become a true favorite, this font has the potential to bring each of your creative ideas to the highest level! This font is PUA encoded which means you can access all of the glyphs and swashes with ease! Features : uppercase & lowercase numbers and punctuation multilingual ligatures alternates PUA encoded Enjoy!
  27. Modern Royale by Bluestype Studio, $15.00
    Modern Royale is a chic and quirky lettered serif font. Trendy and stylish, this font will elevate each of your creations. Modern Royale is PUA encoded which means you can access all of the glyphs and swashes with ease! Very suitable for logo, headline, tittle, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : - Stylistic Alternates & Ligature - Number & Punctuation - Support Multilingual Languange Thank You.
  28. Kinuhi by Twinletter, $15.00
    Introduce a display font named Kinuhi. What can you do with a font like this? With a simple line of code and some creativity, you can make it the centerpiece of your next snowboarding gear or create a cool logo for your design agency. Or, maybe use it to quickly make a fun Halloween party invitation. The possibilities are endless. Of course with this font your various design projects will be perfect and amazing, get a beautiful title and start using our font for your special project.
  29. CA Yoshiro by Cape Arcona Type Foundry, $30.00
    Tomorrow’s Typeface Today Are you ready to take your science fiction, action, military films, shows or video games to the next level? Our family of fonts brings a touch of nostalgia and a dash of modernity to your titles and typography. The CA YOSHIRO “Wide” style bears a striking resemblance to the iconic Eurostile typefaces of the 1960s. It has an immediate sense of familiarity. But what sets it apart is its contemporary, fresh sci-fi design. It’s the perfect blend of classic and cutting-edge, delivering an unprecedented, unconsumed style that promises to captivate audiences like never before. The CA YOSHIRO “Normal” style can also be used for a variety of other projects that require a normal width and just need to show a light technical touch without immediately suggesting a sci-fi reference. In addition, CA Yoshiro has subtle similarities to the monospace fonts commonly used on computer displays and screens. These fonts are the foundation of written programming code and sequences, lending a distinctive character to the digital realm.
  30. Stillmore by Jehoo Creative, $18.00
    Stillmore is inspired by a modern lifestyle that expresses character with ease. Then a font with two contrasting styles was created, Stillmore basic and cursive, symbolizing that each person has different character desires. Has 3 weights Regular, Bold, Black with unique details in each glyph that make them stand out. This font is perfect for making a stunning impact on designs of many contemporary types. Has more than 430 glyphs in individual styles. Supports many languages ​​including cryllic.
  31. Seribu Bulan by IKIIKOWRK, $21.00
    Introducing Seribu Bulan - Arabic Type, created by ikiiko. Seribu Bulan is inspired by term in the Islamic world about the night of Lailatul Qadr in the month of Ramadan. Seribu Bulan is a display type adapted from the form of a slab serif style. This typeface has a wide selection of alternative styles to choose from. From hooked letters, to the typical symbols of arabic letters, you can play around by using various stylistic sets to form the character you want. This typeface is perfect for an logo, magazine layout, header & headline design, food & beverages product, packaging, poster, quotes, or simply as a stylish text overlay to any background image that need an a middle east vibes. What's included? Uppercase & Lowercase Number & Punctuation Complete Stylistic Set Complete Alternates Multilingual Support Get also a good offer & FREEBIE at our site : www.ikiiko.com Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  32. Tonight Friend by ahweproject, $9.00
    “Tonight Friend” is a bold and quirky display font with a fun, trendy street-style vibe. From posters designs to t-shirts and packaging, Tonight Friend will give your designs that alternative minimal look and make your creative work look supercharged. “Tonight Friend” is drawn by direct hand so that it looks more unique. The modern typeface has a host of ligatures included. Combine its bold shapes to give your work a more unique, hipster attitude. Easily create professional cool-type lockups that look like hand lettering. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease!
  33. Presicav by Typodermic, $11.95
    Introducing Presicav, the sans-serif typeface with a wide and charmingly unique design. Its bold and straightforward approach brings personality and appeal to any design project. We’ve taken inspiration from mid-20th century broad gothic typefaces for our heavyweight versions of Presicav, while the lower weights have a modern and enigmatic finish that sets it apart from other wide grotesques. Presicav is not your ordinary typeface, unlike others that can appear poker-faced and ascetic. Presicav is the perfect choice when you want to add a subtle hint to your readers that something out of the ordinary is happening. With six different weights available, including oblique styles, there’s a Presicav for every occasion. Whether you’re designing a website, creating a logo, or putting together a poster, Presicav will bring a touch of attractiveness and individuality to your project. Its bold and wide design is perfect for catching your reader’s attention and keeping them engaged. So why settle for a boring and ordinary typeface when you can choose Presicav? Try it out today and add a little bit of charm to your next design project! Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.
  34. Melodicstar by Balpirick, $15.00
    Melodicstar is a Modern Calligraphy Font. Melodicstar is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out! Melodicstar also multilingual support. Enjoy the font, feel free to comment or feedback, send me PM or email. Thank you!
  35. Original Quotes by Balpirick, $15.00
    Original Quotes is a Fun Quotable Font. The font looks casual and playful. It's perfect for handwritten notes, sweet greeting cards, beautiful quotes, and stand-out branding as well. The set contains additional items for your design also multilingual support Enjoy the font, feel free to comment or feedback, send me PM or email. Thank you!
  36. Entuista by Azzam Ridhamalik, $10.00
    Introducing Entuista, a squary and chunky typeface with a touch of unique retro style. It has 2 style font, regular and oblique with extra Extruded Font version on each style. So you won't need extra effort for create an extrude effect for this fonts, that means it will save your precious time to make amazing stand out designs.
  37. Coyuhqui by Ixipcalli, $24.00
    Coyuhqui is a semi-geometric technical typeface, ideal for posters and flyers. It provides two weights: regular and medium. In addition to three styles: condensed, regular and extended; without leaving out the italic forms of each one. Thus, the Coyuhqui typeface family provides twelve typefaces. If you need a typeface for your project, this is the ideal one.
  38. Dealoras Font Duo by Attract Studio, $17.00
    Dealoras is a duo font that is all geometric typeface with simplicity and directness that stands out with its modern minimalist style and clean feel. There are also Dealoras Outline and Dealoras Signature to help you mix and match to match your creative work in harmony. perfect for magazine pictures, for wedding invitations, for branding, poster design and more.
  39. HAMIBA by Twinletter, $15.00
    HAMIBA is a display font with a dramatic letterform and a Japanese flair. Imagine having a project with a charismatic, original, and exquisite appearance that many people remember. You may use this Asian font anyplace for any type of project. If you utilize this font in your project, you can easily achieve all of this. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.
  40. Ambiguity by Monotype, $50.99
    Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
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