Breathe Neue is not just an update of my renowned Breathe of 2010, this is something else... Many times I find myself looking for inspiration in my previous creations. The original Breathe has something on its essence: Something that almost 10 years later still caught my attention. Like its name suggests, letters seem to be breathing, moving, alive. Many years passed so I asked myself if there was still something I could do for it, something to get the most of that beautiful essence... Suddenly, I was already working on its curves: Many new loops, more polished, more refined. Also the proportion and spacing were altered to embellish the font. Breathe Neue’s swashes are addictive. I couldn't find another word. Irresistible? Maybe. Once you see some of its loops you want to see more. I believe this might be due to its very geometrical feel, which match well with the bodonian curves of the font. See also how well it works with Breathe Caps. And what if you combine them with Breathe Special? wow. I'm still young (yeah, sure) and I believe there're still many years ahead to enjoy this great profession, and to make many new (and astonishing, I hope) fonts. But I also think, it’s time to pamper my first creations. They deserve the best treatment, after all, they were once a success! This is what I did with my lovely Breathe. I hope you like it.

Introducing Andhibath Bold Script Font, a captivating script typeface that exudes elegance and versatility. With its bold strokes and graceful curves, this font is perfect for adding a touch of sophistication to your design projects. Whether you're creating invitations, branding materials, packaging, or any other creative work, Andhibath will elevate your designs with its unique charm. The Andhibath font features both uppercase and lowercase letters, allowing you to mix and match different letterforms for a customized look. It also includes numbers and punctuation, ensuring that your compositions are comprehensive and well-rounded. With multilingual support, you can effortlessly incorporate various languages into your designs, making it suitable for projects with a global reach. One of the standout features of Andhibath is its PUA encoding. This means that accessing the font's special ligatures and glyphs is a breeze, giving you even more creative possibilities. The ligatures add a natural and handcrafted feel to your text, enhancing its visual appeal. With its script style, Andhibath captures the essence of handwritten elegance. It is ideal for a wide range of design applications, from wedding stationery and logos to social media graphics and advertising materials. The versatility of this font allows you to adapt it to different themes and moods, whether you're aiming for a classic, modern, or whimsical look. Experience the beauty and versatility of Andhibath Bold Script Font. Let its graceful curves and bold presence make a lasting impression in your designs.

With open palms, place your hands together at the center of your chest, close your eyes and bow the head slightly. Namaste! Welcome to a beautiful spiritual journey. Namaste is a font collection, designed by Coto Mendoza, consisting of two variants: a capital sans and a script font (based on watercolor calligraphy strokes). Each variant comes in 5 weights—Thin, Light, Regular, Bold and Black—and 2 versions: Essential and Pro. The script font, in its Pro version, provides a wide range of OpenType features such as swashes, alternates, ligatures and different stylistic sets. The Namaste family also includes a set of ornaments inspired by Hindu and Buddhist symbols—that Coto Mendoza saw virtually everywhere on her trip to India—like Mandalas and Yantras, and others found in textiles and monuments. Namaste is the perfect choice for wellness, healing and therapy oriented products. Its smooth shape and soft curves allow the user to create beautiful designs for essential oils, bath salts, quartz crystals, mindfoodness, candles, incense and aromatherapy products packaging. The font is well-suited for publishing design (short text); self-help and healing handbooks; tarot and divination cards; and women’s empowerment and spirituality publications. Namaste is an ideal typeface for yoga (and other body disciplines) center branding; holistic centers; and group meditation, womb blessing and circle of women invitations. Namaste is a beautiful journey full of love and inspiration. Namaste: a spiritual journey.

I can best describe the Thaun family as a general purpose display family, inspired by Scholtz Fonts' " "Delikat". I wanted to produce a display font that was more robust than Delikat, without losing the delicacy of the original. In order to do this I thinned solid, curved strokes toward the baseline, and let them dwindle to gently rounded points. As a graphic designer I became aware that designs that used a number of styles from the same family seemed to work well. This was easily done using a standard sans serif font such as Arial or Helvetica. However, when a different look is needed, display fonts do not always have a the variety of different styles that are necessary to produce a coherent design. Thus with Thaun, the challenge was to create a coherent family based on a display font. The archetype of this family is Thaun Regular with six different widths forming closely related styles. There are also two variants of the archetype i.e. Thaun Black & Thaun Rough to add variety to the primary style. An additional sub-family, Thaun Accord, appears in two widths. Thaun Jazz is a wide three dimensional variation. Thaun has all the features usually included in a fully professional font. Language support includes all European character sets, Greek symbols and all punctuation. Opentype features include automatic replacement of some characters and discretionary replacement of stylistic alternatives.

Jetworld is the space-age typeface with the retro-forward look. Jetworld’s tapered and weighted parabolic-arch curves interplay with its rigid, straight verticals and horizontals to create an unexpected but pleasing motion and a rhythm that is constantly changing. Jetworld is an OpenType font that speaks of clean space-age design, midcentury optimism, and the promise of new frontiers. Jetworld gives a midcentury-modern or retro-futuristic look to book covers, magazine layouts, posters, and album covers. But Jetworld is adaptable, too. With hints of ancient cuneiform writings mixed with the look of markings on an alien spaceship, Jetworld spans eons. And Jetworld’s large character set includes multi-lingual support and many other special characters. That means Jetworld can be used for more than just headlines and more than just English. Jetworld combines a distinctive personality with surprising readability. Jetworld is unusual in that it is not descended from handwriting or calligraphy. Instead, Jetworld was inspired by midcentury modern architecture and consumer goods. Think of the parabolic arches seen in midcentury masterpieces like the Theme Building at Los Angeles International Airport, the TWA terminal at JFK Airport in New York, and even the cartoon architecture of “The Jetsons” television show. Think of boomerang-patterned Formica countertops and tabletops, or arch-shaped “hairpin” legs on midcentury furniture. Jetworld’s character shapes were inspired by all of these. Jetworld—direct from the world of the future to you.

Say hello to Qene-G Typeface, Qene-G is based on a problem that often occurs when I design, which is to combining typefaces in typographic art. I am pretty sure you also in this problem, so Qene-G Typeface comes to solve the problem. Qene-G is a complete package consisting of serif fonts and signature scripts. A careful approach makes this font give a luxurious and elegant taste to your project. Smooth curves, some flowy terminals, and flirty tails will make your project looks unique. The handmade signature combination emphasizes the style that you create in the natural beauty atmosphere. Qene-G consists of 5 families, they are Qene-G-Regular, Qene-G-Regular Italic, Qene-G-Outline, Qene-G-Outline Italic, and Qene-G-Script. You will get all caps letters with 2 styles that you can access via uppercase and lowercase buttons, charming script fonts, and tons of ligatures and stylistic alternates. Complete with Unicode and PUA which allows you to access all features without graphic design software. Your project will travel around the world with 131 languages ​​of this font. Qene-G is a strikingly versatile font, It is a bold choice for branding projects, fashion magazine imagery, social media text overlays, posters, website headers, and more. Let's start creating stand out designs with this font. We are pleased to tell you about our newest product made with totality, please CLICK HERE

Mashiny is a handwritten font with unique curves and an elegant inky flow. Features : uppercase, lowercase, symbol, number, ligature, and also support multi language. Mashiny is perfect for photography, watermark, social media posts, advertisements, logos & branding, invitation, product designs, label, stationery, wedding designs, product packaging, special events or anything that need handwriting taste.

Dragon Scribble Graffiti is a display font with Curved graffiti style. It will elevate a wide range of design projects to the highest level, be it branding, headings, wedding designs, tittle, signatures, logos, labels, movie, video, magazine, logotype, crafting, packaging, advertising and much more! thank you very much, and have a nice day.

Unleash the beauty of flowing script with the Anderella Script Font. This typeface is a symphony of graceful curves and exquisite details, perfect for adding a touch of sophistication to your creative projects. With a harmonious blend of uppercase and lowercase characters, Anderella brings a sense of balance and versatility to your typography.

Barricada is a loud-voiced typeface with small counters that gives an interesting strong weight. Moreover, it has a solid structure providing strength. Its curved serifs and swashes give a touch of softness and make the letters a little playful. This is the right option to set a fresh and solid text.

Endymion is a Tuscan display face that speaks of traditional fairgrounds and circuses, or 19th century poster design and even of the wild west. Its name derives from its ogee curves, which have been likened to the bluebell (Endymion) flower. Bring a sense of lively fun to your next design with Endymion.

Jemina is a modern, unique serif font. The dynamic curve of each letter looks elegant and charismatic and will be the center of attention for the eye which sees it. The abstract feel of its characters strikes a balance between modern and classic typography. Perfect for branding, logo, and fashion-related concepts.

Embossanova was initially sketched to be a monospaced typeface but quickly took on a life of its own. It developed serifs and numerous arcs and stroke weights. I wanted it to retain a pre computer/unmathematical feel so there is a slight variation on curved characters and their relationship to the X height.

Hunters Think is modern bold script font. Made carefully to get the best curves and unique form that never exist before. Hunters Think is Suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc. this font special for big company only

Calliform is a modern script calligraphy font with an elegant classical touch, featuring sharp strokes and carefully designed curves. Equipped with 70 decorative alternate characters, it is a suitable choice for various design projects such as logos, branding, greeting cards, wedding designs, printing, advertising, packaging, wall decoration, titles, web design, and more.

Introducing Belora Vintage, a bold serif font with soft, bold edges and curves giving it a groovy 70s feel. Belora Vintage has separate lowercase and uppercase letters, as well as numbers, punctuation, and multilingual letters. With alternates and ligatures it's perfect for fancy retro-style logos, or bold header text and much more.

This modern calligraphy monoline script has been attentively written with gentle curves to produce a font that's completely distinctive and original. It contains a full set of lower & uppercase letters, a large range of punctuation, numerals, and multilingual support. Perfect for adding an elegant and unique touch to your lettering projects and branding.

Backslash is a new display serif typeface with nicely balanced curves, tons of alternative characters, ornaments, multilingual support and unique ligatures. Its wide range of stylistic alternates allows for versatile design options and works perfectly for headlines, logos, posters, packaging, T-shirts, postcards, bold magazine imagery, wedding invitations, branding and so much more.

Risa is an easygoing sans serif for display and text. With a dash of deco and a soupçon of sixties, gentle curves grace diagonal strokes bestowing a sensual tenderness that is further enhanced by subtle soft cornering throughout and a swollen fullness at the baseline, bottom-heaviness that helps make Risa highly legible.

Measly Script is a delicate and elegant script font with a modern and sophisticated appearance. Its thin letterforms feature fluid strokes and subtle curves, creating a graceful and refined feel. The font is perfect for designs that require a sense of elegance and sophistication, such as wedding invitations, branding, or editorial design.

Mahgony is a signature monoline script font with unique and elegant curves. Features : uppercase, lowercase, symbol, number, ligature, and also support multi language. Mahgony is perfect for photography, watermark, social media posts, advertisements, logos & branding, invitation, product designs, label, stationery, wedding designs, product packaging, special events or anything that need handwriting taste.

A finely crafted sans serif typeface with an uncomplicated appearance. Soft curves are mixed with minimal angles to create a readable font ideally suited for identity, editorial and online uses. Details include 10 weights with italics, 540 characters, 5 variations of numerals, small caps, stylistic alternatives, manually edited kerning and Opentype features.

This cheerful font family combines cuteness and fun, making it a great choice for any kid’s app, book, toy, packaging, movie, theme park and so much more. Caliny’s curves are drawn with care and love. It covers more than 200 languages and has some advanced typographic features, like case sensitive forms to offer.

Bigotedly is a casual script and handwritten font. Bigotedly have a chic and simple curves to add charm impression for your design. This Font is perfect for many design needs such as merch, branding, T-shirts, fashion logo, cosmetic, signature logo, wedding invitation, book covers, social media posts, websites, events, and many more.

Introducing BegovaStylish Classic Serif. Begova is a classic and stylis display serif with rich stylistic alternates, best used as a display for headings, logos, branding, magazines, product packaging and invitations. Begova equipped with Ligature and many Alternates and come with clean lines and smooth curves give any project an extra touch of class.

This modern calligraphy script has been attentively written, with gentle curves to produce a font thats completely distinctive and original. It contains a full set of lower & uppercase letters, a large range of punctuation, numerals, and multilingual support. Perfect for adding a elegant and unique touch to your lettering projects and branding

Lagermont is inspired by console games, labels and print media from the 19th century. With a strong and bold serif font style comes with an elegant, where every curve is made very gracefully and gently. It will be a perfect choice for graphic design, clothing, books, logos and many other visual displays

Exquisite and elegant, our Script Font showcases the artistry of beautiful calligraphy. With its flowing curves, delicate strokes, and stylish flourishes, this font adds a touch of sophistication to your designs. Perfect for wedding invitations, branding materials, and refined projects that demand a timeless charm. Elevate your typography with our captivating Script Font.

Sigmathin is a graceful and refined script font designed to resemble a handwritten signature. Its smooth curves and delicate strokes give it an elegant and sophisticated appearance. This font exudes a sense of style and professionalism, making it an excellent choice for projects that require a personal touch or a touch of class.

The Centaurea typeface family is based on a didone with curved serifs. The Original style is legible and adapted to small sizes. The Sketch, Outline and Plain styles allow originality and creativity. Twenty stylistic sets allow the mixture of styles while keeping kerning steady. Overlapping allows the creation of unusual and original effects.

TE Classic2 Tharwat Emara is an exquisite Arabic Thuluth font that is designed to add a touch of elegance and sophistication to any project. This font is named after the renowned calligrapher Tharwat Emara, who is widely celebrated for his outstanding work in the field of Arabic calligraphy. One of the most remarkable features of TE Classic2 Tharwat Emara is its impeccable balance between the thick and thin lines. The font's curves and strokes are carefully crafted to create a seamless and harmonious flow, giving it a unique and mesmerizing appearance. The intricacies and details of the font's characters reflect the skill and artistry of the calligrapher and demonstrate the perfect balance between tradition and modernity. TE Classic2 Tharwat Emara is a perfect choice for designers and artists who want to add a touch of Arabic culture and tradition to their projects. The font comes with a full set of Arabic characters, including ligatures, diacritical marks, and numerals. The characters are designed to be easily legible and readable, making it suitable for use in both print and digital media. One of the most striking aspects of TE Classic2 Tharwat Emara is its versatility. It can be used for a wide range of applications, from branding and advertising to editorial and publishing. Its unique and captivating design will make any project stand out and attract customers, making it a valuable investment for designers and artists. The font's exquisite design is not only limited to its characters, but it extends to its overall layout and spacing. TE Classic2 Tharwat Emara has a perfect balance between its characters' shapes and spaces, giving it a smooth and consistent look. The font's spacing is also carefully crafted to ensure that the characters are well-organized and easy to read. TE Classic2 Tharwat Emara is not just a font; it's a work of art. Its unique design and intricate details make it stand out from other Arabic fonts in the market. The font's exquisite design is a result of the meticulous attention to detail paid by the calligrapher, which is evident in every stroke and curve of the font's characters. Overall, TE Classic2 Tharwat Emara is a font that celebrates the beauty and elegance of Arabic calligraphy. Its captivating design and versatility make it an excellent choice for designers and artists who want to add a touch of tradition and culture to their projects. With its unique and mesmerizing appearance, TE Classic2 Tharwat Emara is sure to attract customers and make any project stand out.

I spend a lot of time following two obsessions: packaging and hand lettering. Alongside a few other minor obsessions, those two have been my major ones for so many years now, I've finally reached the point where I can actually claim them as “obsessions” without getting a dramatic reaction from the little voice in the back of my head. When you spend so much time researching and studying a subject, you become very focused, directionally and objectively. But of course some of the research material you run into turns out to be tangential to whatever your focus happens to be at the time, so you absorb what you can from it, then shelf it — like the celebrity bobblehead that amused you for a while, but is now an almost invisible ornament eating dust and feathers somewhere in your environment. And just like the bobblehead may fall off the shelf one day to remind you of its existence, some of my lettering research material unveiled itself in my head one day for no particular reason. Hand lettering is now mostly perceived as an American art. Someone with my historical knowledge about lettering may be snooty enough to go as far as pointing out the British origins of almost everything American, including lettering — but for the most part, the contemporary perspective associates great lettering with America. The same perspective also associates blackletter, gothics and sans serifs with Germany. So you can imagine my simultaneous surprise and impatience when, in my research for one of my American lettering-based fonts, I ran into a German lettering book from 1953, by an artist called Bentele. It was no use for me because it didn't propel my focus at that particular time, but a few months ago I was marveling at what we take for granted — the sky is blue, blackletter is German, lettering is American — and found myself flipping through the pages of that book again. The lettering in that book is upbeat and casual sign making stuff, but it has a slightly strange and youthful experimentation at its heart. I suppose I find it strange because it deviates a lot from the American stuff I'm used to working with for so long now. To make a long story short, what’s inside that German book served as the semilla, which is Spanish for seed, for the typeface you see all over these pages. With Semilla, my normal routine went out the window. My life for a while was all Bezier all the time. No special analog or digital brushes or pens were used in drawing these forms. They're the product of a true Bezier process, all starting with a point creating a curve to another point, which draws a curve to another point, and so on. It’s a very time-consuming process, but at the end I am satisfied that it can get to pretty much the same results easier and more traditional methods accomplish. And as usual with my fonts, the OpenType is plenty and a lot of fun. Experimenting with substitution and automation is still a great pleasure for me. It is the OpenType that always saves me from the seemingly endless work hours every type designer must inevitably have to face at one point in his career. The artful photos used in this booklet are by French photographer and designer Stéphane Giner. He is very deserving of your patronage, so please keep an eye out for his marvelous work. I hope you like Semilla and enjoy using it. I have a feeling that it marks a transition to a more curious and flexible period in my career, but only time will tell.

Proudly present Moon Swing - Futuristic Type, created by ikiiko. Moon Swing is a thin-minimalist style typography that embodies both modernism and futurism. The simplicity and clean forms combined with the decorative curves convey a futuristic aspect that represents the future. The sans-serif styling and the font's light strokes and gentle curves give this font a clean and elegant look. The corners of the letterforms are rounded to provide a precise geometric feel, making it perfect for applications where a contemporary look is required. This typeface is perfect for an elegant logo, branding, fashion brand, luxury brand, layout magazine, beauty product, packaging product, quotes, or simply as a stylish text overlay to any background image. What's Included? Uppercase & Lowercase Numbers & Punctuation Ligature (Bonus) Multilingual Support Works on PC & Mac

ZT Klotin is a serif display font characterized by a strong, Classic vibe, with straps, special alternate glyphs, and soft Curves. Perfect for branding, weddings, social media, product design, stationery, and advertising. ZT Klotin is flexible enough to add these classic elements to almost any project requiring a special class touch. ZT Klotin features over 178 unique ligature and alternatives, ZT Klotin is crafted to be Soft and interwoven to create a stunning display of its subtle hypnotic curves, making it the perfect choice for impactful editorial layouts and bold Bold creations. FEATURE — 644 Glyphs — Uppercase & lowercase letters, numbers — Old-style figure — 40 Discretionary Ligatures & Standard Ligatures, — 178 Alternatives (Uppercase & Lowercase) — Symbols, punctuation marks I hope you have fun using ZT Klotin Thanks for using this font ~ Khaiuns X zelowtype

Journal type family is a low-contrast text face of the Ionic-Legibility group. It was designed at the Polygraphmash Type Design Bureau in 3 styles in 1951–53 by Lev Malanov and Elena Tsaregorodtseva. The fonts were based on Cyrillic version of Excelsior that was developed in 1936 in Moscow by professor Michael Shchelkunov, Nikolay Kudryashev et al., that in its turn was based on Excelcior by Chauncey H. Griffith, 1931, Mergenthaler Linotype. Digital version was developed in ParaGraph (ParaType) in 1991. In 2012–13 designer Natalia Vasilyeva made some corrections in original digital data, extended character set and add bold italic style. The family was rereleased in ParaType in 2013.

Introducing the Garden Collection. A new Garden Grown font family by Cultivated Mind Type. This hand-painted collection includes four scripts, two caps fonts, plant art, extras art and free words.  Garden Grown Pro scripts includes 260 alternates and 46 ligatures. Ligatures are programmed to pop up when specific letter pairs are typed. Try the alternates and ligatures together to give your designs a realistic hand-painted look. The all caps fonts and basic scripts do not include alternates or ligatures. Use the free words font for keyword and hashtag ideas. Garden Grown works great for cookbook covers, product design, packaging design, restaurant marketing, magazines and film.

The seventeenth century Dutch old faces have a distinct character of their own, and were the source for eighteenth century English type designs, such as Caslon. Christoffel van Dijck was one of the great Dutch typefounders, although this face, which bears his name, may not have been cut by him, it is nevertheless representative of the best designs from that period. The Van Dijck italic, for which original punches survive, is almost certainly the work of van Dijck. Drawn at Monotype under the supervision of Jan van Krimpen. The Van Dijck font is a graceful typeface, best used for setting books, quality magazines and articles.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.