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  1. Kindah by Eyad Al-Samman, $30.00
    “Kindah” is a Yemeni ancient tribe with evidence of its existence going back to the second century B.C.E. The kings of Kindah exercised an influence over a number of associated tribes more by personal prestige than by coercive settled authority. The Kindites were polytheistic until the 6th century CE, with evidence of rituals dedicated to the gods Athtar and Kahil found in their ancient capital in south-central Arabia. It is not clear whether they converted to Judaism or remained pagan, but there is a strong archaeological evidence that they were among the tribes in Dhu Nuwas' forces during the Jewish king’s attempt to suppress Christianity in Yemen. They converted to Islam in the mid-7th century CE and played a crucial role during the Muslims' conquests of their surroundings. Among the most famous figures from Kindah known as Kindites are Imru' al-Qays (526-565?), al-Ash'ath ibn Qays (599-661), Hujr ibn 'Adi al-Kindi (?-660), al-Miqdad Ibn Aswad al-Kindi (589-653), and Abu Yusuf Yaíqub ibn Ishaq as-Sabbah al-Kindi (805-873) known as the Philosopher of the Arabs. "Kindah" font is a modern Kufic font comes in three weights (i.e., bold, regular, and thin) which is mainly designed to be used as a display Arabic font. The main feature of this typeface is the mixture of curves and rectangular shapes used in the designed Arabic characters. Kindah font was inspired by the design of the Yemeni modern windows of houses in which only top part of the arc is used for building such windows which reflects the originality of the architecture preserved in this part of the world. "Kindah" font is extremely outstanding when used in printed materials with big sizes especially for headline, titles, signs, and names of brands. Hence, it is suitable for books' covers, advertisement light boards, and titles in magazines and newspapers. It has also a Latin character set and it also supports several Arabic character sets which makes it proper for composing alphabetical and numerical words in Arabic, Urdu, and Persian.
  2. Broadway by Bitstream, $29.99
    In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
  3. Dough by Zefrar, $19.00
    Dough is inspired from making dough, and you can feel the freedom of making letters in a unique and outlaw style. This font can be used in colored illustrations, kids activities and more.
  4. Neona by Wundes, $18.00
    Neona is a font in the spirit of the standard 'no frills' sans-serif 4-inch-high neon sign text used in cheap bars, coffee shops, bakeries and tattoo parlors around the world.
  5. Brighton by ITC, $40.99
    Brighton was designed by Alan Bright with a feeling of warmth in the design. Its charm lies in the simple construction of its letterforms which makes it suitable for nearly any typographic requirement.
  6. Sandalwood JNL by Jeff Levine, $29.00
    An example of an antique sans serif wood type displayed in Rob Roy Kelly’s “American Wood Type” was the working model for Sandalwood JNL, which is available in both regular and oblique versions.
  7. Dungarees by Victory Type, $-
    Dungarees is a font on caffeine... It's a normal sans-serif typeface gone wild: jagged in some places, smooth in others. It makes documents not only fun to read but really interesting too!
  8. Animosa by Stefano Giliberti, $15.00
    Animosa is a font family high in spirit and even in temperament. It supports 114 languages, features a total of 508 glyphs and includes an italicized version for each of the 5 weights.
  9. Big Display Sans JNL by Jeff Levine, $29.00
    Big Display Sans JNL is an all-caps version of Ludlow’s metal type “Samson”, originally designed by Robert Hunter Middleton in 1940. This digital version is available in both regular and oblique versions.
  10. ITC Obelisk by ITC, $29.99
    ITC Obelisk is the work of British designer Phill Grimshaw. He classified his typeface as glyphic" in style, meaning chiseled rather than calligraphic in form. ITC Obelisk is a legible, elegant text typeface."
  11. Life by Bitstream, $29.99
    Designed by Francesco Simoncini and W. Bilz, this design follows Times New Roman in structure, but differs in some details. Unlike Times New Roman, the boldface is a weighted version of the roman.
  12. Show Card Sans JNL by Jeff Levine, $29.00
    Show Card Sans JNL (available in both regular and oblique versions) is based on a chart showing the basic construction of sans serif lettering in the 1922 instruction book “Modern Show Card Writing”.
  13. Keishue by Rometheme, $12.00
    Keishue is a modern handwritten typeface, beautiful and luxurious. This elegant and beautiful font is stylish and versatile so you can use in a plethora of designs in both digital and print applications.
  14. Stencil Work JNL by Jeff Levine, $29.00
    Stencil Work JNL was re-drawn from a vintage paper stencil with one inch high Roman letters and numbers, often found in stationery, drug and variety stores in the 1950s through the 1980s.
  15. Rockabilly by TypeCase.std, $17.00
    Rockabilly is a modern, minimalist serif that works beautifully in modern design pieces, clean lines; serifs are modern, and a little vintage. Looks great in logo work, magazine titles, books and printed materials.
  16. Cinema Serif JNL by Jeff Levine, $29.00
    Advertisements in the September, 1936 French movie publication “La Cinématographie Française” featured a hand lettered slab serif type design that is now available as Cinema Serif JNL in both regular and oblique versions.
  17. Parisian by Bitstream, $29.99
    In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
  18. Song Vendor JNL by Jeff Levine, $29.00
    The hand lettered words "favorite songs" in the masthead of the 1940s British music collection "Albert's Favourite Song Album No. 4" inspired Song Vendor JNL, which is available in regular and oblique versions.
  19. Triunfo by Corradine Fonts, $19.95
    Triunfo is a modern slab serif font family with sports flavor. It comes in 21 variants of weight and wide that allows you to choose the best option to use in your work.
  20. Dos De Tres by Volcano Type, $19.00
    This is an idea to reproduce the masks of the Mexican wrestlers of the late 60s and 70s. The typography is based in keeping the shape of the face in the wrestler's masks.
  21. Ad Lib by SoftMaker, $15.99
    Ad Lib was created by Freeman Craw for ATF in 1961. Sporting irregular character shapes, this informal typeface makes a good impression when a 1960s look is desired in advertising and display work.
  22. Hello Beauty by FHFont, $17.00
    Hello Beauty is a script in a hand-lettered, modern, calligraphy style. It is suitable for a variety of uses such as in design, weddings, events, t-shirt, logos, badges, sticker, and more.
  23. a Morris line by JOEBOB graphics, $9.00
    Here's a Morris line; a traditional and legible font in small sizes, but almost abstract in big sizes. Named after my son Morris and it's got nothing to do with a certain musical...
  24. Nana by Autographis, $39.50
    Nana is a classic joining script with long ascenders and descenders, that is based on a set of unique but forgotten initials that were designed in the roaring 20s and 30s in Paris.
  25. Cuba by TrendGFX Design Studios, $8.00
    A Geometrical font. This idea flashed to me in one of the boring classes we had in college. Since its my special masterpiece we come really cheap at its price of just $8.
  26. News Event JNL by Jeff Levine, $29.00
    A vintage newspaper front page from June 6, 1944 proclaimed “France Invaded” in a bold, condensed wood type that has been revived as News Event JNL – available in both regular and oblique versions.
  27. Cresciesco by Intellecta Design, $20.90
    inspired in lapidary roman writings
  28. Ortodoxa Do Oriente by Intellecta Design, $14.90
    inspired in Orthodox Cyrillic scripts
  29. Gallatin Bold by Wooden Type Fonts, $45.00
    Slab serif in 3 weights
  30. Castrade by Din Studio, $29.00
    Castrade is modern display sans font. Made for any professional project branding. Every letter has a unique and beautiful touch. Includes: - Castrade (OTF) Features: - PUA Encoded - Multilingual Support - Numerals and Punctuation Thank you for downloading premium fonts from Din Studio
  31. French Stencil Sans JNL by Jeff Levine, $29.00
    French Stencil Sans JNL is another typeface based on vintage French tin/zinc stencils. Slightly rounded corners and a "hand-cut" look add an interesting and charming variation that breaks away from the "standard" design of other metal stencil sets.
  32. Blaster Timers by Din Studio, $29.00
    Blaster Timers is a classy brush font. Made for any professional project branding. Every letter has a unique and beautiful touch. Features: Beautiful Ligatures PUA Encoded Multilingual Support Numerals and Punctuation Thank you for downloading premium fonts from DIn Studio
  33. Homogenic by HIRO.std, $16.00
    Homogenic is a new casual modern script font. This font describes about girly, feminist, elegant, dynamic, humanist, easy to use and will bring a good harmony when the letters are connected and paired each other. FEATURES - Support Opentype Features - Support Ligatures - Automatic stylistic alternates bb dd ee ff gg hh ii kk ll mm nn oo pp rr ss tt zz ah ak al am an ar ba bh bl br bt cl ch eh ek el em en gh ght gl gn gr gt ie ih ik il im in ir jt lt nt oh ok ol om on or or ov ow se sh sk sl sn sp sr st ue uh uk ul um un ur ve we wi wo yl yn yt Sl Sh Sk - Uppercase - Lowercase - Numbering and Punctuations - Multilingual Support - Works on PC or Mac USE Homogenic works great in any branding, logos, magazines, apparel, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery and any projects that need handwriting taste.
  34. Vendetta by Emigre, $69.00
    The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.
  35. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  36. FS Lucas Paneureopean by Fontsmith, $90.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  37. Czykago Rough by TypoGraphicDesign, $19.00
    From 2019 back to the 90s … The typeface “Czykago Rough” by Alexander Branczyk and Manuel Viergutz is a re-issue of the font “Czykago” published in 1995 by the font label “Face2Face”. Designed as a re-release for the Font Foundry “Typo Graphic Design” in 2019. The rough sans serif display font is inspired by the 80s and 90s. Glyhph-Set: Latin Extended (Adobe Latin 3). 907 glyphs with 3× A–Z & a–z and 350+ decorative extras like icons, arrows, dingbats, emojis, symbols, sign of the zodiac, geometric shapes, catchwords, decorative ligatures (type the word #LOVE for ❤ or #SMILE for ☺ as OpenType-Feature dlig) and stylistic alternates (4× stylistic sets). For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! ■ Font Name: Czykago Rough ■ Font Weights: Cond + Stretch + Mix + CondBG + Icons + DEMO (with reduced glyph-set) ■ Font Cate­gory: Dis­play for head­line size ■ Font For­mat: .otf (Open­Type Font for Mac + Win) + .ttf (True­Type Font) ■ Glyph Set: 907 glyphs with 350+ decorative extras like icons ■ Lan­guage Sup­port: 80+ for Latin Exten­ded (Adobe Latin 3). Afrikaans, Albanisch, Baskisch, Bemba, Bena, Bosnisch, Dänisch, Deutsch, Englisch, Estnisch, Färöisch, Filipino, Finnisch, Französisch, Friulisch, Galizisch, Gusii, Indonesisch, Irisch, Isländisch, Italienisch, Kabuverdianu, Kalenjin, Katalanisch, Kinyarwanda, Kölsch, Kornisch, Kroatisch, Lettisch, Litauisch, Luhya, Luo-Sprache, Luxemburgisch, Machame, Madagassisch, Makhuwa-Meetto, Makonde, Malaiisch, Manx, Morisyen, Niederländisch, Niedersorbisch, Nord-Ndebele, Norwegisch Bokmål, Norwegisch Nynorsk, Nyankole, Obersorbisch, Oromo, Pare, Polnisch, Portugiesisch, Rätoromanisch, Rombo, Rukiga, Rumänisch, Rundi, Rwa, Samburu, Sango, Sangu, Schottisches Gälisch, Schwedisch, Schweizerdeutsch, Sena, Shambala, Shona, Slowakisch, Slowenisch, Soga, Somali, Spanisch, Suaheli, Taita, Teso, Tschechisch, Türkisch, Turkmenisch, Ungarisch, Vunjo, Zulu ■ Spe­cials: Alter­na­tive let­ters, sty­listic sets, automatic con­text­ual alter­nates via Open­Type Fea­ture (3× different versions of A–Z & 0–9 + a–z), Euro, kerning pairs, stan­dard & deco­ra­tive liga­tures, Ver­sal Eszett (German Capital Sharp S), 350+ extras like Dingbats & Symbols, arrows, hearts, emojis/smileys, stars, further numbers, lines & geometric shapes ■ Design Date: 1995–2019 ■ Type Desi­gner: Alexander Branczyk and Manuel Viergutz
  38. Nori by Positype, $49.00
    First, the important information…Nori is a hand-lettered typeface that contains over 1100 glyphs, 250 ligatures, 487 alternate characters, 125+ swash and titling alternates, lining and old style numerals. To make sure it is perfectly clear—Nori is the result of brush and ink on paper. The textures produced in each glyph are real and the imperfections are intentional and add to the sincerity of the letters. I say this to be as blunt as possible in order to avoid confusion and to frame what this typeface represents—calligraphic, handwritten letters captured digitally for their warmth and poetic variation for print and screen. Like my handwritten, calligraphic or brush-driven faces before it (the Baka series and the TDC2 2010 winning typeface, Fugu), Nori is a product of my analog and digital hand. To view the words and sentences formed by this typeface is to look at how my hands, yes hands, make letters. The fluidity, as well as the irregularity, is human, honest and intentional—to do so lets the brush I am holding breathe life into each letter. Once digital, any number of points and repetitive processes can’t mask its influences—and I like that. The brush, a simple instrument, my tool, my friend designed to emulate traditional Japanese sumi-e brushes... the Pilot Japan Kanji Fude brush pen. Each letter, each variation was written over and over again until I found the right combination. From there, each was scanned, digitized and optimized. Points were removed in order to ‘clean’ the glyphs up some but I did not want to compromise the integrity of the actual brush stroke. Once this base set of characters (about 350) were completed, the thoughtful manipulation of the glyphs, their gestures and forms were further expanded to solidify the embellishments used within the ligatures, alternates, swashes and additional features. This process was admittedly self-indulgent to an extent. I wanted the words created with this typeface to have the flexibility of variation and cohesiveness of movement that someone fluidly producing these letters by hand might have.  I hope you enjoy this typeface as much as I did during the six months working on it. A specimen and style guide is included with the purchased of Nori.
  39. Retiro Std by Typofonderie, $59.00
    Full of life Hispanic Didot in 2 optical sizes Retiro is a daring interpretation of Spanish typography. Severe, austere and yet, full of life, Retiro is a vernacular version of Castilian and Andalusian in a typical Didot. Named after a lovely park in Madrid, Retiro started life as a a bespoke typeface designed to give a unique voice to the magazine Madriz. In 2006, the founder of Madriz was looking for a Didot for his new magazine. The Didot is the archetypal typeface used in high-end magazines. Retiro is a synthesis of these high contrast styles mixed with an Hispanic mind. Result is then, after 2-3 years of work, a typeface with countless variations to establish typographic shades adapted to different sections and pages of the Madriz. In 2014, it was necessary to further revise the typeface before its launch at Typofonderie. In order to keep its originality, the unique weight was retained, but complemented with optical size variants to set highly contrasted headlines into various sizes, visually balanced. How to use Retiro optical sizes? Each font provided in Retiro family is named according to the scale of body size: 24 pt and 64 pt. Of course, these names are referring to the body sizes used in typographic design. In the “glorious old days,” the letterpress period, it was customary to cut punches directly to the size at which typefaces would be used. The punchcutter had to visually adapt his design to the engraving size. The aim was to optimize the best contrast and general weight, but also to respect both design’s and reader’s needs. In Retiro’s case, intended for large titling sizes, it’s an adaptation of this ancient practice for our contemporary uses. Although each font is named by a typographic point size, do not feel obliged to use this font at this precise size, but why not, in larger or smaller. It’s rather the concept of gradients that must be preserved in layouts, rather than strictly size numbers. It’s up to the designer to select the right font size for his own designs. Granshan Awards 2012 Creative Review Type Annual 2011 Designpreis 2011 Club des directeurs artistiques, 41e palmarès Type Directors Club 2010 Certificate of Type design Excellence
  40. Lady Rene by Sudtipos, $59.00
    Looking back on my production to date, neither so little nor so large, it does not come as a surprise to find myself now introducing Lady René. A brief review of my career would read as follows: graphic designer graduated from Buenos Aires University, a 10-year professorship in Typography in the same institution, an illustrator in the making. For almost 15 years now my work has focused on the design of editorial pieces, predominantly books and CD sleeves. Typography proper has always been central to my research projects. All my obsessions eventually embodied as much the search for a perfect, spotless text as for a daring and provoking one. In my view, "how-to-say-something" ranks highest amongst a graphic designer’s responsibilities. It was in this vein that I called in the written word to illustrate, to draw, to narrate. Why not reverse the saying and proclaim that “a word is worth a thousand images”? If so, one single word could trigger endless meanings, associations, ideas, and memories in every reader’s mind. Language, we know, has a strong power and is a living expression of a culture. In my illustrations, letters and drawings reunite in one synergy said and unsaid, the finiteness of the message and the freedom of the free reading. And this is how and when, Lady René, my first born type font sees the light of day conceived out of a love of illustration and a reverence for the written word, recalling the whimsicality of the handmade drawing and reflecting its sensitive, warmth and spontaneity. Enabled by the characteristics of Open Type and the hard, outstanding work of designer Ale Paul, Lady René succeeds in composing texts in a simple, organic way by means of its contextual and stylistic alternates, swash characters, ligatures and connecting words. A bundle of decorative miscellanea completes the set of signs, enabling the user considerable freedom to create new typographic landscapes. Lady René is then prepared, very much like a character in a short story, to come to life in the reader’s mind. I expect you will enjoy her as much as I did creating her. Laura Varsky
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