LTC Spire with alternate caps was designed by Lanston’s type director Sol Hess in 1937. Spire Roman was designed without lowercase. But it includes alternate rounded caps which transform this extra condensed “fat face” into more of an art deco titling face. Spire Roman has been used within department store logos, luxury hotel signage, perfumes, etc, etc.

Fine and Dandy JNL comes from the hand lettered title of the 1929 movie "Isle of Escape"; found on the sheet music for its theme song "My Kalua Rose". An engraved and fancy Roman, the style combines elements of Western, Art Nouveau and Art Deco into one attractive type design; available in both regular and oblique versions.

A couple of pieces of sheet music from France [circa 1925] offered the inspiration for Chanson De Paris JNL (Song of Paris), which is available in both regular and oblique versions. This hand lettered Art Nouveau style features a unique take on thick-and-thin lettering which foreshadows the Art Deco typefaces to come during the 1930s.

Schoolyard Blues JNL is based on the hand lettered title found on the sheet music for the 1938 song "I Was Late for School". A condensed sans serif with chamfered corners, it reflects the Art Deco influences of the day in some of the letter forms. This type design is available in both regular and oblique versions.

Jungle Drums JNL is based on the hand-lettered title on the 1929 sheet music of its musical namesake. A bold, free form design with a hint of the Art Deco movement of the coming decades, this casual typeface has the vintage charm to enrich many design projects. Jungle Drums JNL is available in both regular and oblique versions.

In a World War II training film from the U.S. Signal Corps, the opening title card saying “First Aid” was hand lettered in an extra bold, Art Deco inline style. Those two words (with seven available letters) used as a work model has inspired Film Reel JNL, which is available in both regular and oblique versions.

The hand lettered title found on the 1938 sheet music for "I Haven't Changed a Thing" is a condensed Art Deco thick-and-thin sans serif with rounded corners. Reminiscent of office door and similar signage, this classic bit of lettering from the past is now available as Personnel JNL in both regular and oblique versions.

Inside the pages of the April, 1937 issue of the fan magazine “Hollywood Now” is an unusual bit of hand lettering used for the titles in a number of featured articles. A narrow thick-and-thin Art Deco alphabet with many stylized characters, this type design is now available as Now Showing JNL in both regular and oblique versions.

Nick Curtis has created this stylish, Deco inspired design, packed full of quirky features and characters. Some of the letterforms, like the uppercase K, appear to be walking. And dig that lowercase ‘g’! There is a lot of lively design happening here, so much so that its a battle not to be stylish when you are Steppin Out.

Visual Arts JNL is a classic Art Deco typeface based on the hand lettering found on a 1930s-era WPA (Works Progress Administration) poster for Women Artists. The exhibit took place in the Federal Art Gallery in Boston, and was part of the arts project underwritten by the WPA to keep many creative people working during the Depression years.

Ask any typical New Yorker about subway directions and they'll tell you to take the "uptown line", "downtown line" or "cross-town line". Uptown Line JNL is yet another variation of the Art Deco monoline style of lettering prevalent during the 1930s and 1940s, and is based on titling from vintage sheet music for a Johann Strauss classical piece.

The power of ND Bimbo is here now. If you like deep-fried candy bars you will like ND Bimbo. This playful design integrates art deco influences into a contemporary display style. As usual, it covers Latin, Cyrillic and Greek. Respect ND Bimbo now! Get ND Bimbo now! You want ND Bimbo now! Create Magic with ND Bimbo now!

‘Ted’ is a geometric typeface. It is a synthesis of the geometric and the humanistic. It has both mathematical straightforwardness, and humanistic refinement. It will shine in both headlines and text. It is well suited for graphic design and corporate identity design. It's tall shape, high middle line and form gives ‘Ted’ neo art-deco look and feel.

The hand lettered cast credits for the 1932 George Arliss film “The Man Who Played God” inspired Lobby Poster JNL, which is available in both regular and oblique versions. A bold and playful Art Deco poster alphabet, its nonconformist character widths and shapes are casual enough for informal designs yet bold enough to get any point across.

A 1920 art magazine from Great Britain entitled “Pan” had its three letter name hand lettered on the cover in a style that had elements of Art Nouveau, Art Deco and what would eventually be called Techno in the 1980s. This inspired the typeface Art Magazine JNL, which is available in both regular and oblique versions.

During the 1940s and 1950s, the Miller Music Corporation issued a number of its songs with a stock cover design for their “Miller Series of Piano Solos” but the song titles were hand lettered in an Art Deco dual line design. Recreated digitally as Music Lesson JNL, this type design is available in both regular and oblique versions.

An early-1960s Canadian magazine ad for a brand of birth control pills featured the least likely spokesperson – Annette Funicello (“starring in “Beach Blanket Bingo” and “How to Stuff A Wild Bikini”). The text was hand lettered in an Art Deco-inspired sans serif type design. Tarpon Spring JNL is available in both regular and oblique versions.

A 1947 timetable for—who’d a-thunk it?—Arizona Airways provided the pattern for this unusual, yet endearing, face. Its Art-Deco-meets-Apache vibe ensures that your headlines will be warmly received. Both versions include the complete Unicode Latin 1252, Central European 1250 and Turkish 1254 character sets, as well as localization for Lithuanian, Moldovan and Romanian.

A small book entitled “Portfolio of Alphabet Designs for Artists, Architects, Designers & Craftsmen” [published in 1938 by Irene K. Ames] contained a number of pages displaying hand lettered alphabet examples. One sample in particular stood out for its bold Art Deco look and unusual design. This is now available as Dance Moderne JNL, in both regular and oblique versions.

While browsing through a Dan Solo type reference book, Jeff Levine fell in love with the multiline stylings of one particular typeface, then sat down and re-drew from scratch his own interpretation of the design. Jeff's version is called Art Lover JNL - offering kudos to art in general, the Art Deco movement and (of course) type design.

Night Life JNL follows the classic lettering forms of the Art Deco era of the 1930s and 1940s. On the upper case letters, the A,B,E,F,H,K,P and R have extended horizontals, while the lower case a,b,e,f,h,k,p and r have those extensions removed and are more traditional in design.

Sign Shop JNL was inspired by a set of ceramic titling and display letters similar to those used to model Entitled JNL and made by the Mitten's Display Letter Company of Redlands, California. The distinctive retro feel adds a great touch to any project. Bold, Deco and Oblique versions were created by Jeff Levine for extra visual impact.

Aramus is a new serif font in my continuing objective of designing book fonts that I can really use. In many ways, Aramus is a very different direction for me. It comes from a scan of an old display face that has been radically modified to a much smaller x-height than I have been using lately, plus taller ascenders. Many of the characters needed a lot of correction to bring them into my taste. In general, I have decided that many of my fonts create a type color that is too dense. Aramus is an attempt to get away from that look. Although Amitale has been a very successful book family and excellent to work with, I find I still need something more open with a lighter color. Aramus is the first look at the new direction. The original hand-cut serifs vary a lot, different for almost every character. This gives a little looseness and helps the lightness I am looking for. It will be interesting to see where this all goes. This is a normal serif for me in that it has caps, lowercase, small caps with the appropriate figures for each case. This font has all the OpenType features in the set for 2009. I didn't bother with the CE accents (though I can add them upon request. They will be in the final new book family). There are several ligatures for your fun and enjoyment: bb gg ff fi fl ffi ffl ffy fj ft tt ty Wh Th and more. Like all of my fonts, there are: caps, lowercase, small caps, proportional lining figures, proportional oldstyle figures, & small cap figures, plus numerators, denominators, superiors, inferiors, and a complete set of ordinals 1st through infinity. Enjoy!

Madison Street is a font family with 8 fabulously fun typefaces! Eliza Gwendalyn & Jim Lyles of Studioways have teamed up with Spencerian calligrapher Elaina DeBoard to create a classic pointed pen calligraphy font. From its ornamental monograms, to its variety of complimentary text styles, and to its Madison Street Pro, with its elegant stylistic swashes and OpenType goodies, there is a font for every designer. Enjoy the sleek Madison Street Sans, Serif or Script, paired with the Ornaments font, complete with ornate monograms, or use each typeface on its own! Madison Street Pro has all the OpenType bells and whistles. The Ligature feature automatically substitutes beginning and ending letterforms, as well as 100 ligatures. Turn on the Swash feature for elegantly sweeping swash lowercase forms. Enable Stylistic Alternates for even more variations. There are also 10 Style Sets to chose from. And many more OT features! Madison Street is a basic version of the Pro font, intended for users who do not have OpenType savvy applications. Madison Street Stylistic is also a basic version of the Pro font, intended for users who do not have OpenType savvy applications. It has stylistically different ascenders and descenders. Madison Street Swash is intended to be used with the basic fonts, Madison Street and Madison Street Stylistic. It has lowercase beginning and ending swash glyphs and cannot be used to set text by itself. Madison Street Sans, Serif, and Script are text fonts modeled after the handwriting of Elaina. They are intended to be complimentary to any of the script fonts. However, you'll need to set them at a smaller point size (about 1/3 the size) in order to get the preferred scale and weight. Finally, the hairline weight of the Madison Street script fonts is very thin, and at small sizes up to 40 pt, you may notice some breaking up when printing to desktop printers. To remedy this, we recommend outline stroking the text a small amount (.1 -.3 value). this should improve the output without adding to much weight overall.

Naïve is a serif handwritten font designed by Fanny Coulez and Julien Saurin in Paris. Our goal was to draw a font with finely irregular lines that give a human and whimsical feeling. The three weights of this subtle Parisian hand-drawn font can be enhanced with two alternates fancy glyphs for each letter, the “Fantaisies”, to improve your designs and bring a more poetic and unusual feeling. We hope you will enjoy our work :) You could follow us on our Instagram: instagram.com/sc.type Merci beaucoup! Note: This font is part of our Naïve superfamily that contains lot of variations: Line, Inline, Serif, Sans Serif, and a special Art Deco one. Just click on our foundry name to see them all!

Novante is a luxury display serif, a beautifully smooth and elegant typeface with high contrast of the letterforms that represents glamour and magnificence. Inspired by the luxurious Art Deco and modern minimalist of the design trends. Novante is an All-caps font equipped with lots of stylish ligatures and classy alternates that you can mix and match to get an elegant typographic look. This versatile font can be used for branding, logos, labels, quotes, magazines, cards, or short body text. The fonts features: Uppercase Small-caps Numbers Symbols Punctuations Accents (26 languages) Stylistic alternates Stylistic set 01-04 Discretionary Ligatures I hope you enjoy this elegant font as much as I was excited making it. Ramz. Check out Ranille which is a great pair for Novante.

Sansterdam is a modern condenced grotesque font family. It's great for titles, posters, logos. Condensed font allows to include more information in one line. Sansterdam has special Deco version with circle uppercase letters and oldstyle numbers for more vintage feeling. Also Sansterdam has signature script font with many ligatures and alternates for more unforgettable combinations! Font looks amazing as alone words and as full text blocks. Also it good for bright captions and logos. Language support more than 30 languages: Afrikaans, Basque, Bosnian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Indonesian, Irish, Italian, Latvian, Lithuanian, Malay, Norwegian Bokmal, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swahili, Swedish, Zulu etc. Download Sansterdam for your next project today! Thank you and have a great day!

Kessel 105 Text is the text specific variation of stablemate, Kessel 105 . With a narrower x-height and longer ascenders and descenders, its more traditional proportions make it more economical with space and better suited to continuous text. It's a versatile, modern sans, highly legible as a text font and with a clean, elegant look as a display font at larger sizes. It has an art deco flavour with sharp points at the apex of many characters. The Kessel 105 Text family comprises of four weights and includes old style non-aligning (lower case) numbers, both proportional and tabular as well as accented characters for Central European languages.

Future Bugler Soft is a soft version of Future Bugler, a font based on the second logo created by Harry Warren in early 1975 for his sixth grade class newsletter, The Broadwater Bugler, at Broadwater Academy in Exmore, Virginia, on Virginia’s Eastern Shore. This font can convey several perspectives or moods. It can suggest a space-age vision of the future, or an art-deco perspective of the future as in the movie “Sky Captain and the World of Tomorrow”. It also communicates the idea of high performance, or extreme sports, without the grunge. Also check out its siblings, the original Future Bugler, and Future Bugler Upright. Digitized by John Bomparte.

Kessel 205 is inspired by the classic, geometric sans-serifs such as Futura, but has shallower ascenders and descenders for a more compact look, and features an art deco influence with sharp points at the apex of many characters, lowered crossbars and an oblique crossbar on the lower case e. It's a versatile, modern sans, highly legible as a text font and with a distinctive, elegant look as a display font at larger sizes. It includes old style non-aligning (lower case) numbers, both proportional and tabular as well as accented characters for Central European languages. The Kessel 205 family comprises of six weights and is closely related to Kessel 105.

Miss Donna - contemporary, powerful, versatile and casual. Curvy, sassy, fast-talking, and utterly useable, she takes you into the world of movie posters, decor ads, fashion posters and tags, greeting cards and invitations. Her lines are bold, clean and legible. The Miss Donna family comes in four styles: - REGULAR - clean good lines and generous curves - for decor ads, greeting cards, copy - NARROW - slim (more compact), and elegant with contained curves - for greeting cards, invitations, copy - BLACK - bold statement, round, generous curves - for movie posters, fashion posters - BLACK CAPS - especially designed for "all-caps" printed text. Use for headings & subheads. Miss Donna Black Caps contains capitals in two sizes and this gives you the ability to generate text of two types: - a correctly spaced and kerned upper case, OR - a TRUE Small Caps -- as opposed to the false Small Caps produced by a well-known word processing application. In a correctly proportioned Small Caps the stroke width should not be reduced in the same proportion as the letter height is reduced. The stroke width of the small capitals should rather be equal or close to the stroke width of the corresponding upper case characters. Note: When using script fonts it is NOT usually advisable to use text in ALL caps. The best effects for headings and subheads are obtained with an initial upper case letter followed by lower case characters. BUT, Miss Donna will still produce excellent results with all caps if you are using an application that supports kerning. If you are using upper and lower case then it is not necessary to use kerning, although it may make a slight difference on occasion. Miss Donna contains over 235 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It has all the accented characters used in the major European languages.

New for 2020 Bodoni Ornamental now has two italics to choose from, one basic italic and a second which is more of a true italic with a few uppercase letters that have been stylized. Only one italic can be style linked to the regular upright version so in the second italic we've added Avanti to the name which means forward in Italian. When purchasing the regular upright and Avanti italic together they will install as two separate families. Bodoni Ornamental is a revival of a very old typeface based on the Poster Bodoni letter shape. Giambattista Bodoni passed away in 1813, this decorative version was created in the 1820’s or 1830’s which was the time period when many of these ultra bold decorated type faces began to appear, the original artist is currently unknown. The original version of this ornate classic was only available as a set of uppercase letters, today over one hundred eighty years later this font is now complete with a new lowercase, numbers and accented characters for Eastern, Central and Western European countries. Due to the ornate detail in Bodoni Ornamental when printing itís recommended to use a laser printer 600dpi or greater, a 1200dpi printer will give you the best results rendering the most detail at the smallest possible point size for this font. Small home user Ink Jet printers are not recommended for Bodoni Ornamental unless you set the font to a very large point size. With Ink Jet printers much of the detail in the letters will bleed together as the ink hits the page, commercial Ink Jet printers such as GiclÈe printers may give good results. When using Bodoni Ornamental for digital images including web site graphics it may help to add a one pixel stroke fill around the letters setting color to white or grey, this may help the web site images display better on some computer's. You will need a photo editing application such as Adobe Photoshop to create your image adding the stroke fill and save as a jpg , png or gif file. I hope you enjoy this old font as much as I did making it. Note: When previewing the Bodoni Ornamental font in the Windows font preview you may notice some letters appearing lighter and some darker, this is a problem with the preview window and some ornate fonts, Bodoni Ornamental will print normal and not with mixed light and dark letters.

The typeface Typewriter 1950 Tech Mono is designed for the Typo Graphic Design font foundry in 2017 by Manuel Viergutz. A display slab serif type for headlines. Based on an old typewriter machine from 1950. Plus state-of-the-art OpenType-features like contextual alternates (calt), decorative ligatures e. g. type the word “LOVE” for ❤ and the word “SMILE” for ☺ and Versal Eszett (German Capital Sharp S). For use in magazines, posters, headlines and advertisement, plus as webfont for decorative headlines. Character Set: Latin Extended (Adobe Latin 3). 1490 glyphs with 5× A–Z, 5× a–z, 5× 0–9 and 290+ extra icons like arrows, dingbats, symbols, geomatric shapes, catchwords and many alternative letters. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! How To Use – OpenType-Features ■ In Adobe Photoshop and Adobe InDesign, font feature controls are within the Character panel sub-menu → OpenType → Discretionary Ligatures … Checked features are applied/on. Unchecked features are off. ■ In Adobe Illustrator, font feature controls are within the OpenType panel. Icons at the bottom of the panel are button controls. Darker ‘pressed’ buttons are applied/on. ■ Additionally in Adobe InDesign and Adobe Illustrator, alternate glyphs can manually be inserted into a text frame by using the glyphs panel. The panel can be opened by selecting Window from the menu bar → Type → Glyphs. Or use sign-overview of your operating system. ■ For a overview of OpenType-Feature compatibility for common applications, follow the myfonts-help http://www.myfonts.com/help/#looks-different ■ Font Name: Typewriter 1950 Tech Mono ■ Font Weights: Regu­lar + Negative + Black + Mono + Icons + DEMO (with redu­ced glyph-set) ■ Font Cate­gory: Slab Serif Dis­play for Head­line Size ■ Font For­mat:.otf (Open­Type Font for Mac + Win) + .ttf (True­Type Font) ■ Glyph Set: 1490 glyphs ■ Lan­guage Sup­port: 28+ for Latin Exten­ded (Adobe Latin 3). Afri­kaans, Alba­nian, Cata­lan, Croa­tian, Czech, Danish, Dutch, English, Esto­nian, Fin­nish, French, Ger­man, Hun­ga­rian, Ice­lan­dic, Ita­lian, Lat­vian, Lithua­nian, Mal­tese, Nor­we­gian, Polish, Por­tu­gese, Roma­nian, Slovak, Slove­nian, Spa­nisch, Swe­dish, Tur­kish, Zulu ■ Spe­cials: 290+ deco­ra­tive extras like icons for arrows, ding­bats, emo­jis, sym­bols, geo­me­tric shapes, catch­words + Ger­man Capi­tal Eszett. ■ Open Type Fea­tures: Kerning (kern), Sty­listic Set 1 (ss01) … Sty­listic Set 6 (ss06), Ornaments (ornm), Titling (titl), Loca­li­zed Forms (locl), Sub­script (subs) Super­script (sups), Ordi­nals (ordn), Old­style Figu­res (onum), Lining Figu­res (lnum), Frac­tions (frac), Deno­mi­na­tors (dnom), Nume­ra­tors (numr), Stan­dard Liga­tures (liga), Con­text­ual Alter­na­tes (calt) e. g. Sty­listic Set-Loop and Deco­ra­tive Liga­tures (dlig) e. g. type the word “LOVE” for ❤ or “SMILE” for ☺ ■ Design Date: 2017–2018 ■ Type Desi­gner: Manuel Vier­gutz

This modern display typeface expands the Absentia collection with an impactful option for headlines, titles and logos. Graced with the geometric DNA of its distinctive lineage, the new addition emerges as a refreshing alternative for large size typesetting. Absentia Display borrows design attributes from the Sans and Slab families, in the form of slanted finials (‘a’, ‘e’, ‘C’) and one-sided serifs (‘b’, ‘F’, ‘H’). But in contrast to its relatives' measured restraint, it distinguishes itself with uninhibited boldness. Featuring stencil face breaks, basic glyph components are either abridged or completely omitted, as the shoulder of lowercase ‘m’ or the diagonal stroke of capital ‘W’. Modular letterforms set this typeface apart with a stylish appearance; round diacritic dots (‘i’, ‘Ü’) and curved transitions (‘E’, ‘L’) breathe a lighthearted attitude. Designers can scale up and go loud with Absentia Display, available in ten weights with matching italics and two variable fonts. From the refined Hairline to the robust Black, this versatile family serves a wide range of needs and styles.

Hafidzah – Modern Calligraphy Script Meet Hafidzah. Hafidzah is a modern calligraphy font that combines traditional calligraphy style with modern type-design techniques. It comes in dashing rounded terminals and structured letters. You’ll especially love working with the decorative and elegant swashes that are included in Hafidzah, which you can use to add a fancy touch to your designs and expand the font’s versatility. Hafidzah is great for a wide range of projects, including logos, wedding invitations, greeting cards, product packaging, and signage. The combination of traditional calligraphy style, modern type design techniques, and unique letterforms will give your logo or project a stylish approach. Hafidzah will add individuality and originality to your designs, making them more fun and modern. Hafidzah features: A full set of upper & lowercase characters Numbers & punctuation 19 Special ligatures Lowercase beginning swashes Lowercase ending swashes Lowercase alternates characters Multilingual symbols PUA Encoded Characters – Fully accessible without additional design software. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products.

As designers, we seek perfection and originality. The more we step back and look at our work, the more changes we tend to find necessary. Drastic modifications are inevitable. The same is true of Grayfel. Grayfel began as an exercise at insigne to explore the crowded space of neutral sans. While the world of sans serifs is admittedly crowded, I still managed to find something new and different. The final Grayfel consists of 42 full-featured OpenType fonts containing three widths: Regular, Condensed, and Extended. Every width consists of 14 fonts--seven weights with matching italics, making it a good companion for setting clear text and headlines for print and screen. OpenType features are also available. There’s figure choices, such as proportional and old style figures. Additionally, Greyfel includes sophisticated typographic attributes: ligatures, fractions, alternate characters, small caps, superscripts and subscripts. Its extended character set supports Central, Western and Eastern European languages. Optical compensations also mean the outcome of this family is a hybrid of humanistic proportions. It’s a well-finished design with optimized kerning gives it a friendly look. If you like sans serifs within the tradition of Futura, Helvetica, Avant Garde and Avenir, then you’ll love Greyfel, too. Grayfel works well in a variety of applications. Subtly neutral yet fun, it’s suitable for headlines of all sizes as well as for text. Put it to the task for marketing, packaging, editorial work, branding and even on-screen projects. Try it out: it’s not just fun and playful; it’s Grayfel.

Whomp takes its inspiration from the work of an American master in sign painting and alphabet manipulation: Alf Becker . In 1932, Becker began designing a series of alphabets to be published in Signs of the Times magazine at the rate of one alphabet per month. Nine years later, 100 of those alphabets were compiled in one book that became an enormous success among sign painters. In the late 1990s and early 2000s, many Alf Becker alphabets were digitized with blurbs that falsely credit an “Alf Becker typeface”. Alf Becker was not really a typeface kind of guy. He was more of a calligrapher and sign painter. His alphabets were either incomplete or full of variations on different letters, and didn't become typefaces until the digital era. This particular Becker alphabet was quite incomplete. In fact, it wasn't a showing of an alphabet, but words on a poster. Alejandro Paul took the challenge of drawing, digitizing, restructuring, and finally building a complete usable typeface from that partial alphabet. He then extended his pleasure by once again playing with the wonderful possibilities of OpenType. Whomp comes with more than 100 alternates, tons of swashy endings and ligatures, all built into the font and accessible through OpenType palettes in programs that support such features. This is the in-your-face kind of font that stands among other Becker-based alphabets as paying most homage to the vision of this great American artist who saw letters as live ever-changing beings. Whomp is right at home when used on packaging, signage, posters, and entertainment related products.

This new addition to my Video Store font series takes a scratched lettering style and pairs it with a wildly spontaneous brush font with horrific effect! Given life by an unknowable hand, this font clawed into the misty midnight inspired by retro horror movies, ghost stories and unsettling fireside tales. A boiling pot of misspent youth reading Edgar Allen Poe, M.R. James and H.P. Lovecraft. Outright Horror comes with an all-caps scratched style font with a subtly controlled Art Deco feel and a contrasting brush font that ramps up the fear! Consider it’s Regular style the skeleton that holds the Bold creeping flesh, ready for some horrific Halloween designs! It also comes with numerals, punctuation, language support, custom underlines and automatic ligatures. Contents: Outright Horror Regular Outright Horror Bold Underlines

The long awaited and much requested revival of Robert Hunter Middleton's very popular classic is finally here. Mayfair Cursive was an instant hit for Middleton in 1932, and it went on being used widely until late into the 1970s, in spite of it never having crossed over to film type technology. Like a few of its contemporary designs, most notably the work of Lucien Bernhard, Mayfair is a formal script that is somewhat based on traditional italic forms with swash uppercase, but also employs subsidiary hairline strokes in some of its lowercase as an emphasis to the script's cursive traits. Why these gorgeous letters never made the leap into photo typesetting is a mystery to us. But here they are now in digital form, almost three quarters of a century since they first saw the light in metal. Mayfair was redrawn from original 48 pt specimen. It also underwent a major expansion of character set. Plenty of swash characters and ligatures were added. An alternate set of lowercase was also made, in order to give the user a choice between connected and disconnected variations of the same elegant script. Mayfair ships in all popular font formats. While the Postscript Type 1 and True Type versions come in two fonts (Mayfair and Mayfair Alt), the OpenType version is a single font containing all the extra characters in conveniently programmed features that are easily accessible by OpenType-supporting software applications. We are quite sure today's graphic designers will be appreciative of having access to the face that all but defined menus, romance covers, wine and liquor labels and chocolate boxes for almost two 20th century generations.