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  1. Artis Sans by Wiescher Design, $30.00
    »Artis« is the name for my latest art-project-font. Obviously I just chopped off the last »t«. Then I looked it up on Wikipedia and what do you know, it is of latin descent. »Ars Gratia Artis« which means »art for arts sake« or in French »l’art pour l’art«, a perfect font name. If I would cut off the »s« as well it would mean disambiguation and that in turn is, what I just did here. Enough disambiguation! »Artis« is a modern classical beauty with extreme contrast between up- and downstrokes that make it unique with a touch of art deco and showing Renaissance roots. But – »Artis« is a twin-font that has an elegantly decorated twin sister »Artis-Swing«. Between the 2 fonts you have endless possibilities for combination. I love these twins! It is a great everyday workhorse with seven weights from ExtraLight to Bold and all the necessary weights in between. Great for short copy and elegant headlines! With 879 Glyphs it is a truly European font designed for all Central European and Latin using countries. »Artis« has a set of Cyrillic that is – besides Russia – also good for Serbia, Macedonia and Ukraine. It has oldstyle- and lining-, tabular- and tabular-oldstyle-figures and many ligatures. »Artis« comes in Sans and Swing and is an elegant, playful and friendly font. Enjoy!
  2. OakPark by Ingrimayne Type, $9.00
    OakPark is a decorative or display family with an Art-Deco feel. It has high contrast with very thick stems that invite decoration. Eight members of the family have interior decoration and can be used individually or in layers over the regular style and under hollow style to create colorful text displays. These ten members are all-caps, but about half of the letters on the lower-case keys differ in some way from their counterparts on the upper-case keys. There is also a shadowed style and it can be layered with a shadowinside style. Completing the family are a style that has true lower case characters with an accompanying italics, and a style that has small caps on the lower-case keys.
  3. Aviano Sans by insigne, $24.99
    insigne returns to Aviano’s classically inspired forms with this sans serif variant. Wide and geometric, Aviano Sans is perfect for any job that calls for a chic and dignified sans serif as seen in this demonstration video. Aviano Sans has consistently topped insigne’s best-seller chart for more than seven years, earning its stripes as an expressive and versatile typeface that belongs in any designer’s tool chest. Aviano Sans' five weights of Regular, Thin, Light, Bold, and Black include 42 Art Deco-inspired alternate characters that can turn you and your project into a force to be reckoned with. The typeface family also includes 40 unique ligatures that add a bit of swagger to this serious sans. insigne released the first Aviano in early 2007. Its beautifully drawn extended letterforms were a hit with designers, and Aviano quickly became one of insigne’s most popular offerings. The simplified variant of Aviano Sans followed soon after, paring down the structure around the core concept. The Aviano series continues to develop further today with new variants on this classic form. Be sure to check out the rest of the Aviano series, including Aviano, Aviano Serif, Aviano Flare, and Aviano Contrast.
  4. Clockmaker by Sudtipos, $49.00
    Sudtipos is proud to announce the release of Clockmaker, an 8-weight family that takes initial inspiration from typography around the turn of the twentieth century. Clockmaker takes aesthetic references from Victorian, Art Nouveau and Art Deco advertising and typography, taking special influence from John F. Cummings’ all-caps – and never digitized – type design Elandkay.  Clockmaker is a robust multi-weight family that includes an array of ligatures as well as alternate characters and support for all latin languages. The design process began with developing and modernizing the uppercase letterforms, followed by designing the lowercase and additional weights. Creating a diverse and playful set of uppercase ligatures was an almost endlessly enjoyable task; they are one of Clockmaker’s most charming features. Clockmaker is an impeccable choice for designs requiring a vintage flair such as a luxury liquor labels, restaurant identities, lavish hotels and many other applications where elegance and grace are needed.   In addition to its historical references, Clockmaker is an homage to my grandfather who was a master craftsman, repairing antique clocks and fine watches with great skill and mathematical precision. Watching him work was fascinating and it has been a joy to remember those quiet and curious moments from my childhood while designing this font.
  5. Acid Green by The Flying Type, $26.00
    Acid Green has quite a psychedelic flair, but its origins are from long before the sixties psychedelia. Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements. Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages. There are yet some handy stylistic alternatives for some extra grooviness. Acid Green is somewhat retro looking, for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip! [Pizza illustration on the first graphic by our neighbor @pedrocorrea84]
  6. Spider Web Block - Unknown license
  7. ITC Atelier Sans by ITC, $29.99
    ITC Atelier Sans began as one of Curtis's renovations. His goal was to create a monoline design with Art Deco “sensibilities,” but without the geometric precision and relatively small x-height of faces like Futura or Kabel. Gentle curves and suggestions of serifs create a crisp, clean and open face that is at once sleek, sensuous and still affable. Available as a two-weight family with complementary italics, ITC Atelier Sans is another successful and usable revival from Nick Curtis.
  8. GR Milesons by Garisman Studio, $23.00
    GR Milesons | Artdeco Typeface Milesons is a very interesting font, which has been inspired by Art Deco art. It is formed from very careful lines with stylistic set and ligature features. Milesons has 300+ glyphs consisting of three styles: Milesons One, Milesons Two and Milesons Three. Suitable for any graphic design projects, prints, logos, posters, t-shirts, packaging and applicable for some types of graphic design. Milesons is compatible with any software without any pain.
  9. Pauline Didone Variable by insigne, $99.99
    Introducing Pauline Didone Variable, a flawless blend of Art Deco elegance and contemporary script. Inheriting a splash of femininity from its lineage, Pauline, it’s the perfect choice for eye-catching logos, standout headings, and memorable snippets of copy. Dive into a 10-font family arsenal, complete with 5 distinct weights, italics, and a treasure trove of OpenType alternates. Reflecting the allure of retro scripts, its geometric silhouette, paired with bold brush contrasts, commands attention. Pauline Didone’s contemporary high-contrast design ensures your artwork isn’t just in Kansas anymore but in the vibrant world of modern design. Enhance your projects with over 150 alternate characters, including a set of whimsical ball terminals reminiscent of Toto's playful spirit. Access these Oz-inspired elements with advanced software like the Adobe Suite or Quark. Step into a realm of enchantment with Pauline Didone and let your designs shine like the Emerald City.
  10. Das Riese by Intellecta Design, $22.90
    Das Riese, a type specimen by the most productive Brazilian type foundry, Intellecta Design, is a mix of victorian and art deco influences. A beautiful display type for tiling with uppercases only. It's shadows and volumes refer to pre-modern age whereas its surface to last century 20's. This heavy sans serif strokes characters have a particular appearance, a parallel line texture that reminds Bifur, typeface created in 1929 by A. M. Cassandre. The sideways absence of volume at some leaning letters right side in addition to the patchy darkness of shadows support its handmade design. A type full of historical references designed to small titles printed in big sizes. It's impossible not to think about posters when you look at Das Riese strong face. - (source Slanted Magazine #8)
  11. Just Animals by Outside the Line, $19.00
    Just Animals… is just really cute. 34 animals – monkey, frog, bear, sheep, tiger, leopard, lion, cat, dog, horse, cow, penguin, birds, ducks, snake, bunny, ladybug, dragonfly, fish, shark, turtle, pig, mouse, hippo, elephant, giraffe and a deer. Think scrapbooking or kid’s party invitations. Lots of cuteness, lots of uses.
  12. Bourget by Julien Fincker, $24.00
    Bourget is a Display-Sans, which is inspired by the Art Déco Typo­graphy of the 1920´s, 1930´s years. It has a very characteristic and unique style by its thin line through every letter. The upright and italic versions have each 750+ Glyphs with Open Type Features, playful Ligatures and a lot of Alternates as Stylistic Sets. So there is a lot to discover and to play around with. Bourget is good to use for Branding, Signage, Packaging, Invitations, Advertising, Headlines, Displays, Magazines, Book titles or everything you want to use it for. Bourget has an extended character set to support 219 latin based languages in 212 countries and Pinyin.
  13. Kiloton - Unknown license
  14. LTC Athena by Lanston Type Co., $29.95
    LTC Athena brings a somewhat “lost” hot-metal typeface back from obscurity into digital Opentype format. In fall 2012, printing historian Rich Hopkins contacted P22 type foundry regarding some inked type drawings he had just uncovered from his acquisition of the Baltimore-based “Baltotype” company some 20 years ago. It is a rare face whose original matrices were destroyed and thought fully lost. The drawings included a full upper and lower case set, numerals, basic punctuation, and alternate forms of some letters. The design is a narrow deco-flavored design from the 1950s with a curious avoidance of straight lines in the stems and main strokes. The face has been expanded to over 340 characters by Miranda Roth and includes ligatures as well as a full Pan-European character set. It is released through the Lanston division of P22 in consideration of its earlier incarnation as a metal typeface.
  15. Ingram BT by Bitstream, $50.99
    Ingram BT might be described as Deco, or Arts & Crafts, in style. Created by Alex Marshall, it is a very condensed design with high-waisted uppercase glyphs that feature dots rather than straight lines for the middle hairlines. There are two sets of alternate glyphs accessible via stylistic and contextual OpenType features. The contextual alternates offer the most interesting glyph substitutions. There are also oldstyle and tabular figures, superiors and inferiors, as well as unlimited fractions. Ingram is a very handsome, casual typeface, with a slightly rough finish. The compact lowercase remains very readable at text sizes and it is a pleasure to turn on the earth tone colors and typeset left and right justified paragraphs! The extended character set supports Baltic and Central European languages.
  16. Travel Kit SG by Spiece Graphics, $39.00
    Here’s an intriguing mixture of 1930s deco and modern tech fashion. Travel Kit Medium is a sturdy semi-serif hybrid with one foot in the past and another in the present. It is slightly low-waisted with extended crossbars on the capital A, E, F, H, K, and P. But the capital B, M, R and X are distinctively contemporary with the E and M repeated as unicase letters in the lowercase. Optional retro characters (notably the unicase e and m) have been provided if you prefer a more traditional overall look - and your software allows access to these characters. Simply find and replace the more modern letters with the older ones. In addition, small caps with even more alternate characters have been included for greater flexibility and convenience. Travel Kit Medium with Alternates is now available in the OpenType format. In addition to small caps, lining figures, oldstyle figures, and petite figures, this expanded OpenType version contains additional stylistic alternates and historical forms. These advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  17. Rosina by Hashtag Type, $28.49
    Rosina is a geometric typeface with a distinctive charm. With a captivating fusion of dashing 1920s style and 21st Century sensibility, geometric forms have been taken and optically adjusted to create a sturdy typeface. Tall ascenders and descenders attempt to simulate architectural features of the Art Deco period, striving for a look of the future, nevertheless form always follows function. Rosina explores typographic boundaries and lends itself well to branding, posters and other display uses. Full details include 6 weights from Thin to UltraBold and include a range of OpenType features such as case sensitive punctuation.
  18. Le Havre Rough by insigne, $19.00
    Le Havre Rough. It’s high-resolution, hand-crafted letterpress to the core. Based on insigne’s popular Le Havre typeface, this new heat-treated, weathered face of all caps joins the realism and appeal of the top-quality Le Havre family. Rough’s eroded, printed look is extremely customizable, offering eleven distressed choices that appear fantastic even at large output sizes. Go ahead. Try it on, say, a billboard. Maybe even Times Square. The font includes hand-printed texture and distinctive shadow choices, too. Options include three inline versions, two shadow layers, and a clean primary version. Combine and match the options easily as you need, layering normal and shadow variations to alter appearance and texture. You can activate Art Deco alternates by using OpenType contextual alternates. Rough has an extra-large character set for many languages. Additionally, the typeface offers 62 extra ornaments like arrows, emblems, numbers & lines. Use its full texture and grit to capture the classic, genuine print feel that you need in your project. A few suggestions for use: - In Photoshop, jigger with various 'anti-aliasing' options for best outcomes. Smooth or strong is generally best. - In Illustrator, the shadow layer occasionally doesn't align when using the regular layer. To fix the alignment, open the type drop-down menu and choose Area Type Options > Em Box Height. Learn more about the using layered type styles on this informative video.
  19. Wave by Jennifer Delaney Designs, $23.00
    WAVE is characterized by curved lines and intricate details. Each character was individually made in Illustrator and Type Tool using my original illustrations. Wave is a decorative font best used for titles or short bursts of texts in large point settings. The typeface is based on the uppercase letterforms, but I have also created lowercase letters, numbers, and glyphs. The motion lines used in the making of Wave mirror an art deco-style. Inspired by an illustration of a large wave, I was fascinated that by using only lines and solid colors we as artists can depict the translucency and ever-changing movement of waves. I began by delicately sketching out all of the letters using graph paper and micron pens. My work always begins with traditional media. I'm an illustrator, freelance artist, and graphic designer from Chicago, IL. I studied at Texas Christian University, and received my Bachelors of Arts in Graphic Design from Columbia College Chicago. Visit www.jennyddesigns.com for more! :)
  20. Arta by Olivier Blanc, $34.00
    ARTA is an ArtDeco style font, inspired by classic font like Newport Classic with elongated typeface with high waisted uppercase letters which curve in an geometric and elegant way. It consisted of really condensed lettering which had little space available. It's a well complet font with 315 Glyphs for most latin languages as "English, French, Spanish, German, Icelandic, Afrikaans, Catalan, Czech, Esperanto, Hungarian, Latin, Latvian, Lithuanian, Maltese, Northern Sami, Polish, Serbo-Croatian, Slovak, Slovene, Sorbian, Turkish and Welsh". ARTA will give to your design an chic presentation, you will be able to generate beautiful writings,thanks to 3 differents type "Light, Regular & Bold". It can be used for Shop, Restaurant, Jewelry, Cosmetic, Press identity & more. I started to work on this typeface at the creation of a logo in 2017 for the butcher shop of my uncle in Luchon in France named "Le Louchébem". I always had in mind to complete & share it. So after some years, I decided that it was time to finish it. This was my first Typography creation and I wanted to make it as an Art Deco typeface. I really love this elegant, high & classy lettering style. I want to bring this 1910's vibes back to be more use in our days.
  21. Skyward by Carmel Type Co., $19.00
    Robust, towering, and geometrically refined, Skyward is a surefire classic cocktail of equal parts utility and elegance. This typeface carries a set of over 300 glyphs across 8 distinct faces. With Deco-era sensibilities and a touch of modern refinement + an all new alternative set of characters, Skyward is exceedingly effective in a diverse spectrum of situations. Skyward is the perfect selection for modern, chic, luxury products and packaging as well as bold ad campaigns, window signage, magazine headlines or the classic branding project. Skyward works best as display text. 12 styles Sans-Serif, Serif, and Rounded styles Select Stylistic alternates Upper & lowercase Numerals & punctuation   330+ glyphs per style Supports 75+ Latin based languages OTF files Designed by Jason Carne
  22. Gothikka - Unknown license
  23. JP MultiColour by jpFonts, $29.90
    Multicolored Fonts Many years ago, when Xerox Corporation still had its own font department, I came to Los Angeles in 1985 to train the IKARUS program. One day Bill Kienzel, head of the Xerox font department at the time, said we should go to the Hollywood Hills together; he knew people there who were experimenting with multicolored fonts. After a little wandering through the winding streets of the many hills, we reached a somewhat overgrown, simple family house standing under trees. A group of very inspired designers were waiting for us there. They immediately showed us the works they created using photomechanical tricks. They were fascinating. The American colors and the whole look seemed noble and enchanting. The problem was that this process was very difficult to implement and required a lot of effort on individual letters. They dreamed of a colored font that could be used for normal typesetting. We thought back and forth about how to save the individually colored letters in a common font, but soon gave up because we didn't see a technical option. So this idea and the memory of the time in Hollywood lay dormant in the back of my mind for many years, until at the beginning of this year 2023 I received an order to produce an outline typeface and the story came back to me. Suddenly I knew how to solve the problem from back then: if only the areas that should have the same color in all letters were saved in their own separate fonts, they could be colored independently of each other and later placed on top of each other. I implemented this in the 5 fonts that are now available with the 3 variants “Outside”, “Middle” and “Inside”. Together with the background, 4 colors can be combined with each other. This method works in text programs such as Word or InDesign. In Photoshop or Illustrator, the individual surfaces can also be colored by converting them into paths if the additional “Complete” variants (which contain all 3 contours) are used. There is also a “Basic” variant that can be used to achieve special effects such as overlay, bleed, etc. The first 5 fonts in this series are all based on the principle of contouring. Anyone who claims that you don't need any special fonts because they can be created automatically from any font using common programs is wrong or is only telling only half the truth. Anyone who has ever dealt with this knows that many individual adjustments to the design are necessary after contouring. This has happened in the 5 fonts that are now available and have very different styles. The dream from back then has come true. The user can set any text, long or short, in multiple colors, freely design the color scheme and apply all the usual typographic settings. Volker Schnebel, November 2023
  24. Hortensia by Canada Type, $24.95
    Hortensia, designed around 1900 by Emil Gursch for his own Berlin foundry, is a typeface most expressive of the post-Victorian aesthetic that was all the rage in both Europe and America during the second half of the 19th century and up until the Great War. It is a reduced aesthetic of sharp points and natural curves that almost want to apologize for their own elegance, but clearly embody the simple excitement about the blossoming of industry and crafts during the period. This deco script trend would get a re-run for about a decade on either side of the second World War — especially in the entertainment and financial industries — before giving way to art nouveau and big brush faces. Hortensia was Gursch's most popular typeface, used extensively and prominently in many beautiful type catalogs, and a commonly seen design element in Germany for quite a while after its release. This digital version brings plenty of fixes and additions to the original metal Hortensia design, including many alternates sprinkled throughout the character set, and support for a wide range of Latin-based languages (including Central European, Baltic, Turkish and Welsh).
  25. Bravo ND by Neufville Digital, $29.60
    Designed by José María Cerezo, with a geometric style and futuristic touches. A typeface family that offers good results in labeling, posters and big formats. Inspired by art deco with a sci-fi touch, it is a typeface with a strong character and personality. Bravo is a Trademark of BauerTypes SL
  26. Ladies Wear JNL by Jeff Levine, $29.00
    Aside from his 1920s and 1960 editions of Sam Welo’s “Studio Handbook – Letter and Design for Artists and Advertisers”, Welo also published “Lettering - Practical and Foreign” in 1930. A monoline Art Deco Alphabet from that book is now available digitally as Ladies Wear JNL in both regular and oblique versions.
  27. Excelsius by Comicraft, $19.00
    Once upon a midnight dreary, this Comicraftsman pondered, weak and weary, For a name synonymous with Mighty and Marvelous comics lore. Solid, Outline, Inline was the nameless font I'd crafted, I nodded, nearly napping o'er the work I'd grafted When suddenly came a tapping, As of someone gently rapping, rapping at my cubicle door. "'Tis some visitor," I muttered, "tapping at my cubicle door-- Calling out "EXCELSIOR!" Then an Amazing Vision beguiled my sad fancy into smilin', By the Spectacular decorum of the countenance it wore, "Though thy crest be shorn and shaven," he said, "thou art sure no craven, And thy font should not remain nameless here forevermore!" Eagerly I wished the morrow; vainly I had sought to borrow From comic books surcease of sorrow, letters that called out "EXCELSIOR!" Then, upon the velvet sinking, I betook myself to linking Fancy unto fancy, thinking of the nominative neuter singular thing Like Some Silvered Surfer wandering from the Nightly shore-- The Vision shrieked, upstarting--"Tell me what thy lordly name is thus!" Quoth the Craftsman: "EXCELSIUS!"
  28. ITC Arecibo by ITC, $29.99
    In ITC Arecibo, Argentinean type designer Luis Siquot has created a typeface of subtle typographic turns. At first glance, ITC Arecibo has a sturdy 19th century wood type flavor, yet the delicate hairline shadow is decidedly Art Deco. Its condensed proportions and character shapes have been carefully modeled to ensure legibility. Siquot added uniqueness and versatility to the face by drawing two sets of small caps: one in which the central horizontal strokes share the same plane (ITC Arecibo) as those in the full-size letters, and another where the horizontal strokes are proportional with the small caps(ITC Arecibo Too). Another intriguing subtlety is what Siquot calls the “soul of the face,” the distinctive highlight/shadow. “This ambiguous line is an effect I have wanted to incorporate into a design for some time,” says Siquot. “Is it a black hairline that surrounds the letters, or a white line incised into the left and bottom of strokes?” ITC Arecibo and ITC Arecibo Too: distinctive, powerful and economical of space. What more could you ask from a headline face?
  29. ITC Novarese by ITC, $40.99
    Novarese font is the work of designer Aldo Novarese. He created 218 typeface cuts but as he was writing his book, Alfabeta, he decided to include only those he considered indispensable. He divided his fonts into 4 categories and in the designing of Novarese, took the best characteristics of each group and combined them into this font. In the style of Latin stone scripts of the second century BC. Novarese is a well-balanced and relatively wide text font with classic forms. ITC Novarese™ font field guide including best practices, font pairings and alternatives.
  30. Speed Bump by Three Islands Press, $19.00
    I, uh, don't know quite what to say. I'd toiled so long over Pumpkinseed back in '96 that I guess I needed a good, wild ride to shake out the head cramps, or something. Whatever grabbed me, it forced me to sit down and design a typeface real fast directly in Fontographer (had never done that before). Took less than two hours to finish the regular character set. No way to explain it, but the exercise actually paid off -- I think. And now that there was Speed Bump, there simply had to be a companion dingbat set. (Beats the heck out of me.) So check out Speed Bump's wacky character(s) and, if you're really bored, the 200-some-odd little pictures in Speed Bump Pi.
  31. Amherst by Linotype, $29.99
    Amherst is a family of blackletter-inspired typefaces. This family, created by British designer Richard Yeend in 2002, is unique in that it mains the feel of blackletter/medieval type without relying directly on historical forms. Amherst is split into two different sub-families, Amherst and Amherst Gothic. Amherst is very geometric interpretation of Fraktur. Fraktur was a style of German type very popular in central Europe from 1517 until the early 20th Century. Its letters appear "broken" at certain angles and joints. Still, we recommend using it primarily for display purposes. Amherst is available in three weights: Regular, Bold, and Heavy. Amherst Gothic is very loosely inspired by late medieval letterforms, often called Texturas or Gothics. However, the letterforms of Amherst Gothic seem just as inspired by the Art Deco movements of the 1920s and by contemporary sans serif type design as anything else. Nevertheless, certain letters in this typeface do appear more "gothic" than others, especially A, D, M, Y, d, r, and x. Amherst Gothic is made up of three fonts, Amherst Gothic Split, Amherst Gothic Split Alternate, and Amherst Gothic Italic. Amherst Gothic Split has in-lined characters, and appears very ornamented. The alternate characters in Amherst Gothic Split Alternate are quite medieval in their appearance. Amherst Gothic Italic is the least medieval-looking of the set; its characters are very round, and more geometric. All six styles of the Amherst Family are OpenType format fonts, and include old style figures.
  32. Waverly CF by Connary Fagen, $25.00
    Waverly CF combines the tone and flow of art deco with updated, clean letterforms and a modernized construction. Variation in letter width creates a pleasant rhythm perfect for artwork and logos. Waverly CF offers wide language support across Latin and Cyrillic glyphs, and includes a host of swashes and alternate letterforms. Waverly CF is an expressive display typeface and pairs well with simple, elegant serifs like Artifex CF and Artifex Hand CF. All typefaces from Connary Fagen include free updates, including new features, and free technical support.
  33. Lubaline by Lián Types, $39.00
    Who haven't heard the phrase that ‘any past time was better’?. Although I sometimes find this phrase a little too pessimistic (because I try to think that the best is yet to come), it may be true regarding my passion, typography. I'm too young (29) unfortunately, and this means I did not have the pleasure of being contemporary with maybe the man who has influenced my work the most (1). The man that showed that letters are more than just letters to be read. Herb Lubalin (1918-1981), also called sometimes as ‘the rule basher’ (2), smashed the taboos and sacred rules of type design and gave it personality. He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style. To him, letters were not merely vessels of form, they were objects of meaning. (3). Nowadays, when looking at his portfolio, who dares to deny that the term ‘typography’ and ‘beauty’ may go hand-in-hand without any problem? Ed Benguiat, one of Herb’s partners, still likes making jokes with the phrase “screw legibility, type should be beautiful” and what I understand of this is not to forget the rules, but to know and break them carefully. In an era of pure eclecticism, we, the lovers of flourishes and swashes, can't do nothing but admire all the legacy that Lubalin, this wonderful type-guru, left. My font Lubaline read as “the line of Lubalin” is my humble tribute to him. Those who know his work, may see the influences easily like in his ‘Beards’ (1976) and ‘The Sound of Music’ (1965) posters; the art-deco forms in many of his amazing logos and practically in all his creations where letters seem to be alive just like you and me. I really hope that the future finds me still learning more and more about type-design and letterforms, and like him, always willing to make innovations in my field: Because letters are not just letters to be read. NOTES (1) These are some of my fonts in which some of Lubalin’s influences can be seen (in order of creation): Reina, Aire, Erotica, String, Beatle, Heroe, Selfie, Model, Seventies, and many others that are still in progress. (2) (3) Steven Heller. Herb Lubalin: Rule Basher. U&lc (1998) http://www.printmag.com/imprint/my-favorite-lubalin/
  34. Sabio by Greater Albion Typefounders, $11.95
    I regard Sabio as an evolutionary face. By this I mean that it merges elements of script and Roman design into one elegant whole. The design was 'evolved' somewhere between these two classic approaches. The resulting family of faces makes an excellent display family, but is also clear and legible at small sizes and can be used as a text face with a distinctive flair. Sabio is a wonderfully flexible face that can sit happily alongside artwork that owes its inspiration to any era from the Art Deco onwards. The regular form is gently and subtly oblique, and the glyphs have a slight hint of swash about them. Alternate and perpendicular forms are also offered. The regular, alternate and perpendicular forms are all in turn offered in regular, and bold weights as well as in a condensed form. All in all Sabio is a humanist face with which almost anything can be done offering flair and elegance for almost any project. Whether it's a distinctive way of setting paragraph text, or poster work that's eye catching yet flowing and clearly legible, Sabio offers the answer.
  35. Hideout by Monotype, $50.99
    Jim Ford's Hideout typeface is definitely walking on the wrong side of the law. Inspired by the flared serif lettering of antique tobacco tins, its sturdy shapes are confident, eye-catching, and hark back to the Wild West. Large sizes bring Hideout's details to life, emphasising the delicate nicks in its Ks and Rs. For designers that need to soften some of its swagger, a set of decorative alternatives offer a little Art Deco elegance, adding some refinement to its chunky letterforms. With its 14 weights, Hideout is an adaptable design that works especially well when used for display – for example in book covers, packaging, posters, restaurant menus, or editorial. Don't miss the ghost weights, which hint at the kinds of weathered lettering found on faded and peeling Wanted posters.
  36. ABC Basisschrift by Elsner+Flake, $35.00
    During the last ten years of his life, Hans Eduard Meier (dec. July 17, 2014), together with Max Schläpfer, developed an innovative concept of a new Swiss Schulschrift (handwriting script for schools) called ABC Basisschrift®. His life’s work is crowned by the fact that now, since the fall of 2014, and beginning in Lucerne, this new didactic will replace the old Schnürlischrift in Switzerland. In contrast with the Schnürlischrift, the idea is to guide a child in three steps to learning a personal handwriting. ABC Schule 1 is for the first grade, ABC 2 starts to introduce the first connections and ABC 4 Ligaturen is designed with many ligatures to serve as a good example for handwriting. ABC Schule is also available with ruling and for visually impaired students.This version of the Basisschrift®, available from here, is the original version by Hans Meier.
  37. TT Frantz by TypeTrends, $24.00
    Useful links: Using the variable font in Illustrator Working with a variable font in Photoshop TT Frantz is an experimental variable font, distinguished by its slimness and lightness. The variation in the font affects the change in the height of the mean line - by moving the axis adjustment slider you can easily raise or lower the mean line of the font. In TT Frantz, you can find small references to the art deco aesthetics, which are expressed in significantly lowered or, conversely, heightened waist of the letters. In addition, depending on the position of the axis adjustment slider, the closedness of the aperture changes for some letters. In order to preserve the main feature of the font—the change in the height of the main line—we made lowercase characters as tall as uppercase ones, but at the same time we kept small kerns. An interesting fact is that in Cyrillic letters з с а е, the variability of the aperture follows a different scenario in comparison with their Latin sisters. When working on TT Frantz, we tried to make it so that when changing the variability, the width of the characters would not change, and the font would remain monospaced. And in order to avoid holes in the set, we made contextual alternates and several ligatures. Frantz consists of 470 glyphs, and in addition to broad language support (Latin and Cyrillic) it can offer standard and old-style figures, including their tubular versions, as well as ligatures. Important clarification regarding variable fonts. At the moment, not all graphic editors, programs and browsers support variable fonts. You can check the status of support for the variability of your software here: v-fonts.com/support/ But do not despair—even if you do not have access to the necessary software, you still have the opportunity to use TT Frantz in your projects. Especially for you, we have prepared three separate non-variable styles (Frantz A, Frantz B, Frantz C), each of which is responsible for a certain location of the mean line of the font and where this line is already fixed in a certain position (high, medium and low).
  38. Panorama SG by Spiece Graphics, $39.00
    Here is a profoundly delicate and graceful design that has its roots in art deco fashion. This elegant typeface is based on an old 1930s lettering style popularized by Carl Holmes in his wonderful book on the subject. Somewhat condensed with a very tall lowercase, Panorama carries itself beautifully. It is similar to such classics as Stellar and Optima with stems flaring slightly at the ends. Panorama has a great number of alternate capital, small capital, and lowercase characters including two sets of alternate figures. Panorama, Panorama Alts, and Panorama SC are also available in the OpenType Std format. Some new characters have been added to these OpenType versions. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  39. Lady Edith by MKGD, $13.00
    Lady Edith harkens back to the days of flappers and cocktail parties. The early part of the twentieth century, when Art Deco was at it’s height and high fashion was all the rage. A time of beauty, class and elegance. A minimalistic font with clean lines and just enough flare to make it unique. The perfect font for any occasion that needs a bit of high end magic. There is no lower case for Lady Edith as it is a decorative font. The Upper case version serves both the upper and lower case keys. Lady Edith has a glyph count of 397 and supports the following languages; Supported Languages: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Bosnian, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Hungarian, Icelandic, Indonesian, Irish, Italian, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Turkmen, Upper Sorbian, Vunjo, Walser, Zulu
  40. ITC Scram Gravy by ITC, $29.99
    The 1928 logotype for Sertal Toiletries consisted of a stylized woman's head, a very snaky S, and five fine, fat deco caps spelling out the rest of the brand name. From these five clues, designer Nick Curtis divined the rules" of the typeface and drew a complete alphabet, including a lower case. The result: ITC Scram Gravy. The finished product could be described as Bodoni on steroids. Tight curls in characters like the 'm,' 'r' and 'y' soften the lower case and give the design a light-hearted flavor. ITC Scram Gravy takes its name from one of many running gags in the screwball comic strip "Smokey Stover," which had folks alternately splitting their sides and scratching their heads from 1935 to 1973. Those familiar with Bill Holman's strip will recall Smokey's car, the Foomobile, and one of his famous nonsense declarations: "No foo-ling, that scram gravy ain't wavy.""
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