I present to you Dubbo, a new retro serif! Dubbo is a fashionable font that is both retro and bold. Its thick curves give it a 70s groovy vibe, while the serifs bring it back to traditional. Dubbo fits right in with those retro mood boards and vintage logos. It includes a distinct lower and uppercase, as well as numbers, punctuation, and multilingual letters. The Ligature and Alternate fonts are sure to come in handy for whatever your imagination can conjure up! 5 Weights (Light, Regular, Semibold, Bold, Black) Basic Latin A-Z and a-z Numerals & Punctuation Stylistic Alternates & Ligatures Multilingual Support for ä ö ü Ä Ö Ü ... Free updates and feature additions Thanks for looking, and I hope you enjoy it.

Honesty was the first font published by the Studio in 2020. It was a typeface with flared stems. 2 years later, we are now publishing Honesty Sans. It is inspired by the original design but is revisited as a sans serif this time. Honesty Sans keeps the inspiration from the incise genre and font such as Albertus or the Trajan but with softness, thanks to its low contrast and smooth curves. Honesty Sans is highly lisible, which offers a variety for use, from titles, edition of texts, branding, magazines and so on. Its large variety of glyphs, including accents, old-style numbers and ligatures will give uniqueness to your designs. Honesty Sans is available in 16 styles, from thin to heavy in roman and italic.

Layla Layli - new, fresh, funny, interesting, cute calligraphy fonts with a heart that can be connected and beautiful curves. It is suitable for greeting cards, branding materials, business cards, quotes, posters, and more! Layla Layli - includes many alternative characters. Coded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book. Windows users can use the Character Map to view and copy one of the additional characters to paste into your favorite text editor. For people who have opentype-capable software: Alternatives can be accessed by turning on the "Alternative Style" and "Ligature" buttons on the Photoshop Character panel, or through any software with the glyph panel, e.g. Adobe Illustrator, Photoshop CC, Inkscape.

Arithysh Eternal Stylish Handwritten Font consisting of a fashionable sophisticated signature-style script with its own unique curves and an elegant inky flow. Arithysh Eternal Stylish Handwritten Font perfect for your favorite projects. It looks stunning on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and every other design which needs a handwritten touch. Fall in love with its incredibly distinct and timeless style and use it to create spectacular designs! Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support for; Afrikaans, Danish, Dutch, French, German, Indonesian, Irish, Italian, Norwegian, Portuguese, Scottish, Spanish, Swedish, Swiss. Hope you enjoy with our font!

Los Lana Pro is a handmade display typeface. Unlike other font families, this type has not a modular structure, that is, each character has been individually designed. The coherence of structure elements across different characters is given by irregular strokes. This curveless typeface is perceived as being curved because of its straight lines, which form different-size angles. Los Lana Pro is a rustic typeface that captures the stereotypical “Andean hippie” handmade aesthetics. Irregular shapes and broken lines give it a distinct personality. Los Lana Pro looks better in larger sizes. Includes many ligatures, two groups of alternate characters, and titling caps characters. Languages include: Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian and Pan Africa Latin. Photos by Sergio Recabarren.

The better your font, the better the result of your design will be. That’s a fact. Renneal is an uppercase font that comes in duo (serif and display) version. The unique strokes/curves at the particular part of the character give the serif style artistic vibes. On the other hand, the display version expresses more simple and clean looks than the serif. Overall, Renneal designed to be easy to read and works best in header/title text. Features: Alternates Swashes Multilingual Supports Numerals and Punctuations It is suitable for branding, logos, social media quotes, stickers, posters, vintage designs, wall art, merchandise, social media, and many more. Get more inspiration by seeing the preview. Thank you for purchasing our premium fonts! Happy Designing!

Arcus OpenType is a geometrically constructed font. The grounding principle is the round curve. The homogeneous character of this font is guaranteed by using this principle not only in drawings of particular letters but in the shaping of diacritical signs, too. The scope of the typeface weight is from Extra Light to Extra Bold while the complete font family includes 6 weights and their respective, well turned italics. This font contains a wide range of alternative signs, small capitals, lining and oldstyle numerals, fractions, superiors, inferiors, ligatures and discretionary ligatures; all this is within the frame of OpenType functions. This font type is not made for the typography of extensive texts. Best it can be used for headline display typeface or in creating logotypes and corporate identities.

Step into the chilling world of 70s Italian horror with Giallo Rossa, a giallo inspired typeface. This macabre creation captures the essence of classic Italian giallo films, evoking a sense of foreboding and terror in every letter. With its sharp edges and jagged lines, Giallo Rossa has an unsettling energy that will leave you mesmerized. Immerse yourself in a typographic nightmare as you unleash the power of Giallo Rossa. Its letters embody the twisted beauty of giallo cinema – every curve reminiscent of a shadowy figure lurking in the dark corners. No matter what you’re designing, Giallo Rossa is your perfect accomplice. This horrifying typeface will set your creations apart from the mundane. Beware though: once you delve into Giallo Rossa‘s sinister embrace, there’s no turning back!

Mateo is an extraordinary and unique handwritten typeface that stands out with its captivating originality. With letters that seem like hand-drawn works of art, each character in Mateo carries a distinct personality, exuding a sense of authenticity and creativity. The charmingly irregular lines and artistic flourishes lend this typeface an artistic and handcrafted feel, making it a perfect choice for projects that require a touch of individuality and unconventional style. Mateo’s versatility is showcased in its ability to seamlessly adapt to diverse design contexts, whether used for eye-catching logos, expressive quotes, or artistic illustrations. With its one-of-a-kind appearance, Mateo transcends traditional typefaces, inviting viewers to explore the world of handwritten artistry in every stroke and curve

Iliad was designed to bridge the gap between traditional serif faces and modern humanist fonts. It uses a gentle, traditional, partial serif combined with a subtle curving of many of the "corners" in the characters. The combination of these two elements makes it decidedly contemporary yet it retains the readability that is associated with more traditional typefaces. The contemporary look is enhanced by a gentle tapering and shortening of the terminals and by less dramatic shifts in stroke width than is found in traditional typefaces. The lowering of the midline provides just a hint of "moderne". It has carefully crafted spacing and kerning, making it easy to use in any display setting. It also includes all punctuation, symbols, special characters and diacritical marks.

Ready to slay your design with a epic font? Get it now. Repath is a awesome serif font. This font expresses a heart desire for strong and sophistication design overall. The weight of the font brings strength to any title or header you apply to it, On the other hand, the curves of the letters and numbers convey sense of elegance. As our commitment to support your brand globally recognized, we always come with multilingual options. Features: Alternates Ligatures Uppercase and lowercase PUA Encoded Numerals and Punctuation It can be used for branding, logos, social media quotes, stickers, posters, vintage designs, wall art, merchandise, social media, and many more. Get more inspiration by seeing the preview. Thank you for purchasing premium fonts from Din Studio! Happy Designing!

Honesty is sans serif font with flared stems. As such, it belongs to the incise genre which is historically inspired by the roman civilisation and letters carved in granite or marble. One of the major example of it is the Trajan’s Column in Rome which inspired a font called Trajan, designed by Carol Twombly in 1989. Honesty is also inspired by more brutal font such as the Albertus, designed in 1938 by Berthed Wolpe, and its shape is highly influence by the work of the hammer. Despite this brutality and urgency due to the carving technique, the design of Honesty bring softness to it thanks to its low contrast and smooth curves. Honesty’s design include 16 styles, from thin to black in roman and italic.

Introducing Noble Serenity, where timeless beauty meets serene elegance. This exquisite serif font is a harmonious blend of sophistication and tranquility, designed to elevate your designs with a touch of refined grace. With its clean lines, delicate curves, and perfectly balanced proportions, Noble Serenity exudes an aura of understated charm and sophistication. Each letter is meticulously crafted, reflecting the meticulous attention to detail and craftsmanship of a bygone era. Whether you're designing wedding invitations, luxury branding, or editorial layouts, Noble Serenity brings an air of refined beauty to your projects. Discover the captivating allure of Noble Serenity and let your designs embrace the essence of timeless elegance. Elevate your typography to new heights with this font that whispers of tranquility and commands attention with its noble presence.

Ample is a display type family, optical mono linear and a bit squarish in nature. It has a smooth curve instead of sharp angles formed by the junction of two strokes, which is a prominent feature of its design. It is designed to be a little eye-catching yet legible. It has clear and distinguishable letterforms, which helps to elaborate and emphasise the message. It is graphically strong and commands viewer’s attention. The overall appearance of type is suitable in setting it as heading, title, headline, etc. The type family consists of six weights viz. Thin, ExLight, Light, Regular, Medium and Bold. Considering the nature of this type family, italics have been excluded. Ample is designed by Aakash Soneri in a period between 2013 and 2014.

Angler Inspired by contemporary fashion and streetwear and combination with Hand Lettering style. I'm made with touch personality every single curve. I hope this can inspire you from your work. and a very bouncy baseline It has a perfectly paired complimentary marker font. Ideal for logos, handwritten quotes, product packaging, headers, posters, merchandise, social media & greeting cards. Files Include: Basic Latin A-Z and a-z Numbers Symbols Stylistic Set Ligature OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7. There are additional ways to access alternatives, using Character Map (Windows), Nexus Fonts (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Chalobah - a serif look with simple, clean and visual elegance with smooth curves and beautiful ligatures, A very versatile font that works in both large and small sizes. This font is suitable for a wide variety of projects such as: headlines, logos, labels, branding projects, magazines, homeware designs, product packaging, mugs, quotes, posters, and more. It can also be more expressive and fun, thanks to the many alternatives and binders that combine harmoniously in this font and make it more interesting and versatile. Try to change alternatives, binders and you will get many options for your project which will make it Smooth & beautiful. Features: Section • Full set of uppercase, lowercase • Ligatures • Alternative • A wide variety of numbers, symbols & punctuation • Characters with accents • Support Multiple Languages • PUA encoded

The beauty of a classic is that it never really goes out of style. The pure, simple elements which define its greatness only strengthen and solidify with time and exposure--elements like those that inspired Ranelte, the new sans serif from insigne design. While it pays homage to the enduring DIN series of the early-20th century, the new Ranelte is far from outdated. The classic style happily connects with its more modern side, incorporating a more pronounced curve than many of its contemporaries do. This accentuated curve helps pad the type against being cold or overly technical, especially with its inherent semi-modular form and geographic feel. In short, you end up with a good vibe at the intersection of high-tech and friendly. A versatile typeface, Ranelte is designed for headline use as well as print and web copy. Within this family’s three widths and eight weights (along with italics), the letter proportions remain easily readable through their tendency toward equalisation, while still avoiding strict monospacing. The typeface also features sophisticated typographical help in the form of OpenType features. Included in the set are case-sensitive types, fractions, super- and subscript characters, and stylistic alternates. It comes using a comprehensive array of old style and lining figures. All features comprehensively cover the Latin-based languages. Thinking about it again, a classic may never go out of style, but that doesn’t mean you can’t improve on it. A little adjustment can have a beauty all its own. So discover the tuning of Ranelte, and enjoy all the new things you can do with a classic.

Cairoli was originally cast by Italian foundry Nebiolo in 1928, as a license of a design by Wagner & Schmidt, known as Neue moderne Grotesk. Its solid grotesque design (later developed as Aurora by Weber and Akzidenz-Grotesk by Haas) was extremely successful: it anticipated the versatility of sans serif superfamilies thanks to its range of weights and widths, while still retaining some eccentricities from end-of the century lead and wood type. In 2020 the Italiantype team directed by Cosimo Lorenzo Pancini and Mario De Libero decided to produce a revival of Cairoli, extending the original weight and width range and developing both a faithful Classic version and a Now variant. The Cairoli Classic family keeps the original low x-height range, very display-oriented, and normalizes the design while emphasizing the original peculiarities like the hook cuts in curved letters, the high-waisted uppercase R and the squared ovals of the letterforms. Cairoli Now is developed with an higher x-height, more suited for text and digital use, and adds to the original design deeper ink-traps and round punctuation, while slightly correcting the curves for a more contemporary look. Born as an exercise in subtlety and love for lost letterforms, Cairoli stands, like its lead ancestor from a century ago, at the crossroads between artsy craftsmanship and industrial needs. Its deviations from the norm are small enough to give it personality without affecting readability, and the expanded weight and width range make it into a workhorse superfamily with open type features (alternates, stylistic sets, positional numbers) and coverage of over two hundred languages using the latin extended alphabet.

Cairoli was originally cast by Italian foundry Nebiolo in 1928, as a license of a design by Wagner & Schmidt, known as Neue moderne Grotesk. Its solid grotesque design (later developed as Aurora by Weber and Akzidenz-Grotesk by Haas) was extremely successful: it anticipated the versatility of sans serif superfamilies thanks to its range of weights and widths, while still retaining some eccentricities from end-of the century lead and wood type. In 2020 the Italiantype team directed by Cosimo Lorenzo Pancini and Mario De Libero decided to produce a revival of Cairoli, extending the original weight and width range and developing both a faithful Classic version and a Now variant. The Cairoli Classic family keeps the original low x-height range, very display-oriented, and normalizes the design while emphasizing the original peculiarities like the hook cuts in curved letters, the high-waisted uppercase R and the squared ovals of the letterforms. Cairoli Now is developed with an higher x-height, more suited for text and digital use, and adds to the original design deeper ink-traps and round punctuation, while slightly correcting the curves for a more contemporary look. Born as an exercise in subtlety and love for lost letterforms, Cairoli stands, like its lead ancestor from a century ago, at the crossroads between artsy craftsmanship and industrial needs. Its deviations from the norm are small enough to give it personality without affecting readability, and the expanded weight and width range make it into a workhorse superfamily with open type features (alternates, stylistic sets, positional numbers) and coverage of over two hundred languages using the latin extended alphabet.

The letters in the Linotype Aspect Family fonts seem to be experiments in the handcrafting of letters with just a few basic geometric forms. For instance, the bowls of the letters C, D, and G in Linotype Aspect Intro are all made up of narrow half circles. Features like this make Linotype Aspect Intro perfectly suited for headlines and short passages of text. Its quirkiness is sure to lend a smile to the faces of your readers. For shorter headlines with larger point sizes, try setting your text in Linotype Aspect Regular, the second member of the Linotype Aspect family. Linotype Aspect Regular uses the same basic letterforms as Linotype Aspect Intro, but reverses them out in white, and places them over bulbous black shapes. The Linotype Aspect family was developed by German designs Hans-Jürgen Ellenberger in 1999.

Bonjour! Murberry a fashion chic display font. This font was carefully crafted and inspired by one of leading fashion brand in the world. In general, it creates a luxurious and elegant look in design. Coming to you with 50+ luxury ligature and 30+ alternate in 4 weight – light, normal, medium and bold – to create a perfectly beautiful, classy, chic, elegant, and luxurious design. Use this font for your fashion brand, resort, cosmetics, invitations, wedding, branding, packaging, magazines, boutique, social media, restaurant, spa, greeting cards, headers, headline and many more. Features: OpenType support Multilingual support (15 languages) PUA Encoded Super Easy to Use alternates – It’s OpenType support but you can easily call alternates character using special combination like a.2 c.2 e.3 etc so you don't need special software. To get results like the preview just type Mu.2RBe.5RRY

We produce original printing press letter fonts, for example from the journal Southern Literary Messenger (circa 1830 - 1870). The only one in the world. What makes our fonts so attractive to the eye, are the myriad imperfections. It's not an approximation to the printing-press letters--- these are the actual letters, complete with all their manifold differences. If you look closely you will notice that the letter 'e' say, each time it is printed, is slightly different. These differences arise from the mechanical action of the inked-wooden press on the paper, and cannot be faked by artificial means. The eye subconsciously picks up this text as the actual printing press letters. Edgar Allan Poe published many of his great works in the Southern Literary Messenger, as did many other great nineteenth century writers, ie. Henry Wadsworth Longfellow, Nathaniel Hawthorne &c.

Tusque is a layered chromatic type family with a Tuscan flavor. Regular, Circus and Tooled can stand alone, while Highlight and Deco are purely for layering up multicolored gorgeousness. Tusque lends itself to fairy tales, wine labels and boutique logos, and makes some particularly delectable drop caps. Although it’s all caps, the lower case slots are all different from the upper case so you can mix and match to your heart’s content. There are also a bevy of swash alternates and ligatures at your disposal. The contextual alternates feature cleverly substitutes alternate versions of more triangular glyphs like A and V to give a better fit. The ordinal feature changes ‘a’ and ‘o’ to the feminine and masculine ordinals for Spanish etc. but also changes ‘c’ and ‘ac’ to superscript lowercase versions for names like McBride and MacDonald.

Thoroughly contemporary, clean, and ready for work, Tilden Sans was designed by Delve Withrington to be no-nonsense but still stylish and friendly. Tilden Sans is square-ish with low contrast and a generous x-height. Curvilinear strokes like those in the capitals C or S, and many lowercase letters feature incised terminals offering a measure of distinction from other sans serifs, without sacrificing legibility. All of those features work in unison to make this typeface a pleasure to use and read. The Tilden Sans family has seven useful weights ranging from Light to Black and features a glyph repertoire of over 900 glyphs with language support for 225 languages. This versatile typeface performs brilliantly in a host of sizes. The Regular and Medium weights can be used at text sizes, while the Light and Black weights are great for display size settings.

The typeface is inspired by our love of old hand-painted signs in butchers, and based on some very quick sketches using a brush pen to find what shapes worked. There is quite a quirky element to the type, as we tried to create the original sketches by rotating the brush pen to reflect the strokes of a paint brush. This lead to a horizontal stressing, which is most noticeable in letters like C, G, S and J. Sidestroke comes in 2 styles, both a standard solid version, and a pre-shadowed outline version. This can be outlined and divided in Illustrator to quickly create an alternate coloured fill for your letters. The lowercase letters have been designed to automatically horizontally align with any uppercase letters, which is a great shortcut when creating logos or other unique type layouts.

Designed by expert ad artist Herbert Thannhaeuser for East German foundry Typoart in 1955, Lotto was until now one of the long lost gems of European sign and brush lettering faces. Unlike in Kurier (Thannhaeuser’s other brush face digitized by Canada Type as Puma), the forms’ brush construct uses a series of strokes that are mostly sudden, whimsical, and at times even look like great genius being born out of simple afterthought or straight-forward idiosyncracy. For instance, check out the simple brush pause that is the top of the f, the confident yet welcoming serifs on the T, the similarly-themed C/E and O/Q relationship, and much more. Lotto comes with over 400 glyphs, contains a few alternates and ligatures sprinkled throughout the character set, and includes support for the majority of Latin languages.

After several months discovering and developing the traits and personalities well balanced typefaces such like Frutiger and the other identical typefaces, Catesque was born as the new typefaces. The vocal flourish yet harmonious shapes not purely geometrically, it has imperfect rounded characters such as “O” “C” and “G”. Catesque can make some distinctness for large scale design as well as small text. The traits versatilities usable for many design applications, it’s comes with five weights from light to black plus mathcing italics. All characters included the Tabular figures, case-sensitive forms, fractions, and another most common numerals features such as super & subscript to accomplish the numeric design works such like menu, annual reports, etc. The alternate characters are included as well, all features can accessed with OpenType-savvy programs on Adobe Creative Suite via OpenType Panel.

Giulietta is a handwritten, fully connected script with ligatures and contextual alternates to help with flow and readability. It can be used for invitations, greeting cards, posters, advertising, weddings, books, menus etc. Giulietta pro is the most complete style, it contains over 830 glyphs, 7 stylistic sets, contextual alternates and ligatures. Every lowercase letter has seven variations (uppercase letter has three). To get the alternate glyphs choose various stylistic sets or just add "*1", "*2", "*3", "*4", "*5","*6" or "*7" before the letter in any OpenType savvy application or manually select the characters from Glyph Palette. Giulietta A, Giulietta B and Giulietta C have less glyphs than the Pro one, they only contain some selected alternates and ligatures. Language support includes Western, Central and Eastern European character sets, as well as Baltic and Turkish languages.

It is a modern grotesque family that can feel strong power. Hairline Styles are designed to be thinner than the average Thin Styles and have a lower x-height than Black Styles. So when you design your typography using the entire font family, you get a great sense of balance and harmony. And with creative Alternates, you can make your logo and product branding design work unique. Cropped glyphs provide meaningful metaphors for logo design. Be sure to try the Stylistic Alternates and Ligatures this family has to offer. OpenType Features Stylistic Alternates - C, G, K, N, R, S, a, e, g, i, o, s, u, y Standard Ligatures - ff, ffi, fi Discretionary Ligatures - tt, rr Fractions Oldstyle Figures Tabular Figures Circled Numbers Multilingual Support Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian Basic Cyrillic Ukraine

Arabetics Latte is a Latin Serif typeface with a comprehensive support for the Arabetic scripts, including Quranic texts. While its seemingly-idiosyncratic Latin design eliminates the excessive usage of serifs and offsets the visual effects of several geometrically-intense glyphs, its Times Romanesque proportions gives a full nod to the beginnings of Latin types and produces an overall stable look-and-feel of a classical Serif style, making it suitable for both text and display applications. Liberal spacing is maintained throughout to match that of the Arabic text and is further supplemented by a careful implementation of a typical Latin kerning. The overall design of this font, including metrics and dimensions, was intended to make its Latin harmonize well with most other Arabetics foundry fonts. Arabetics Latte fully supports MS 1252 Western and 1256 Arabic code pages, in addition to all the transliteration characters required by the ALA-LC Romanization tables. Users can either select an accented character directly or form it by keying the desired combining diacritic mark following an unaccented character. For Arabic, it fully supports Unicode 6.1, and the latest Arabic Supplement and Extended-A Unicode blocks. The Arabic design of this font family follows the Mutamathil Taqlidi design style with connected glyphs, emphasizing vertical strokes to bring added harmony, and utilizing slightly varying x-heights to match that found in Latin. The Mutamathil Taqlidi type style uses one glyph for every basic Arabic Unicode character or letter, as defined by the Unicode Standards, and one additional final form glyph, for each freely-connecting letter of the Arabic cursive text. Arabetics Latte includes the required Lam-Alif ligatures in addition to all vowel diacritic ligatures. Soft-vowel diacritic marks (harakat) are selectively positioned with most of them appearing on similar high and low levels—top left corner—, to clearly distinguish them from the letters. Tatweel is a zero-width glyph. Keying the tatweel key (shft-j) before Alif-Lam-Lam-Ha will display the Allah ligature. Arabetics Latte includes both Arabic and Arabic-Indic numerals, in addition to generous number of punctuation and mathematical symbols. Available in both OpenType and TrueType formats, it includes two weights, regular and bold, each has normal, Italic, and left-slanted styles.

Rabenau (formerly Lucinde), the distinctly warm and legible type family For 30 years the graphic designer Axel Bertram worked at creating his typefaces: He developed complete new alphabets for magazines and typewriters as well as for the constant demand for typefaces for use by commercial artists. He has developed wall charts the size of advertising posters as teaching aids for training commercial and graphic artists to write in a clean, classic cursive script. In the eighties he used the American Chyron computer to design a screen font for television. In the mid-nineties he discovered for himself the fabulous possibilities offered by the Fontographer font software program and explored them playfully. From the results of these experiments, Axel Bertram selected a design for further development. From 2003 onwards the calligrapher and type designer Andreas Frohloff collaborated with him on the further development and production of the 16 fonts of the Rabenau™ typeface family.The Rabenau font was inspired by many factors: From the fonts used as book covers to typewriter fonts and even printed material from England dating from the beginning of the nineteenth century (e.g. those used by the skilled printer William Bulmer), Rabenau's relatively high contrast is offset by some organic tapers, subtley rounded bracketed serifs, and a fairly generous x-height. This makes for a typeface that looks especially good in print. Its broad repertoire of weights and styles - Condensed, Poster, and Shadow - give it added versatility, and make it ideal for setting both display and text in the same typeface. Throughout the heavier weights, the contrast is maintained. The Poster Italic sparkles, and will make a fine display type for dynamic headlines, or logotypes. This family of sixteen fonts works beautifully together. All Rabenau font styles have a large set of ligatures and thus cover typical letter combinations in many European languages. Besides the standard ligatures for ff, fi and fl, letter connections are also available for tt, th and fj or ffi, ffl and ffk. The range is completed with lovely arched transitions for the characters st, ck or ct. The latter gives the font that certain something, both in continuous text and above all in headlines.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.