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  1. Window Dressing JNL by Jeff Levine, $29.00
    A picture of some cast metal letters in a 1950s architectural signage catalog was the basis for Window Dressing JNL. The clean, simple lines as well as the unusual letter form of the B and R inspired this digital interpretation.
  2. Alfereta by Solotype, $19.95
    This popular type was manufactured by the Crescent Type Foundry of Chicago and sold on their behalf by a half dozen other foundries. Introduced in the early 1890s, just as tastes were swinging away from the excesses of the Victorian period.
  3. Inlet JNL by Jeff Levine, $29.00
    An interesting bit of Art Deco influenced serif hand lettering was found on the cover of the sheet music for 1938's "Boatman's Serenade". This became the model for the digital font Inlet JNL; available in both regular and oblique versions.
  4. Ongunkan Radloff Anglosaxon by Runic World Tamgacı, $100.00
    Vasili Vasilyevich Radlof or Wilhelm Radloff (Russian: Василий Васильевич Радлов; German: Wilhelm Radloff; 17 January 1837 - 12 May 1918) was a German-born Russian orientalist and founder of Turcology. Radloff is a German-born Russian Turcologist who researches the Turkish world from different perspectives, opens a new era in the history of Turkology by bringing them to light, and devoted 60 years of his 81-year life to these studies. He published his work known as Radloff's Atlas with a runic font specially developed for the Old Turkish Runic Alphabet. I made the Turkish Runic Font using Radloff's Atlas. I developed this Anglo Saxon Futhark font based on this font and adapted it to Anglo Saxon script.
  5. Pacific Classic by Holland Fonts, $30.00
    The Pacific Standard Bold was originally designed as a - capital only - poster typeface for a poster for the 30th International Film Festival Rotterdam in 2001 in the Netherlands. Theme of the festival was 'ports'. The design is inspired by the unpretentious typography often seen in ports.
  6. Pacific Standard by Holland Fonts, $30.00
    The Pacific Standard Bold was originally designed as a - capital only - poster typeface for a poster for the 30th International Film Festival Rotterdam in 2001 in the Netherlands. Theme of the festival was 'ports'. The design is inspired by the unpretentious typography often seen in ports.
  7. Fagelyne by Krafted, $10.00
    Looking for a modern and extravagant font that is easily memorable? In the sea of similar designs, something unconventional but tasteful will certainly put your brand on the map. Introducing Fagelyne - A Modern Elegant Font. Use this font for promotional material, ads, web pages, apps, clothing, printed material, and anything else you need to make your brand shine. What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.
  8. Alien Alphabet by ParaType, $25.00
    Alien Alphabet is inspired by the ideas of change, transformation, creative deconstruction and mutual penetration of various cultures, languages, and opposing cognitive systems, which seem to be prevalent in our 'globalized' civilization. It appears as various visual constructs -- archetypal symbolism, pieces of the world alphabets, socio-cultural icons, mathematical formulae, etc., -- broke down into pieces and were reassembled in a way that carried traces of previous meanings. However, this contradictory mutation invokes enigmatic meanings and emotions begging for further definition and interpretation. Alien Alphabet shapes arranged in linear sequential manner tend to evoke a sense of written language. The fact that a message cannot be understood does not really change its emotional appeal. Moreover, the less message can be deciphered, the more seems to be the appeal -- for it triggers our imagination. In fact, we may not want to know the actual meaning because deep inside we are afraid that this might be just another alien dry-cleaning receipt.
  9. Mezalia Sans by Arrière-garde, $9.00
    Mezalia Sans is a logical continuation of the Mezalia family. Its shapes are based on medieval calligraphic style: the Bastarda. This time the evolution is taken a step further, as these classic shapes are merged with the straightforwardness of a modern sans-serif. This results in an original, strong yet very much usable typeface, that can hold its own in a wide range of applications. Mezalia Sans has two distinct styles: straight and cursive (true italic if you will, although the word is not really correct here), which come in ten weights, from thin to black. This wide range ensures that whether you are looking for delicate or bold strokes (or a combination of both) you will be satisfied. Every style also contains a set of small caps (with matching punctuation). Old-style, proportional and tabular numerals are included too, along with ligatures, symbols and language support in Adobe Latin 3 range.
  10. Cognac by Solotype, $19.95
    Many years ago, we bought a bunch of proofs that had apparently come from the defunct Van Loey-Nouri foundry in Belgium. Cognac was an incomplete alphabet among them, which we completed. Just a guess, but 1910 seems like a probable date for this art nouveau design.
  11. Fenomen Sans by Signature Type Foundry, $38.00
    Geometrical drawing of Fenomen Sans typeface goes back to the roots of the Bauhaus aesthetics and the entire architectural and design avant-garde of the 20th century. It is still a symbol of functional rationality, clean aesthetics in relation to shape, and of progressive thinking. Its popularity is timeless and permanent. The set contains eight basic alphabets of a square pattern, eight semicondensed, eight condensed and eight extremely condensed alphabets, all in Latin and Cyrillic alphabets. Every font of the family has four types of numerals, small caps and variant letters. The typesetting can fluently use all fonts simultaneously. The typeface originated between the years 2011–2014 and was subjected to a series of tests for the fluent legibility of narrow fonts even in extreme conditions. Narrow fonts provide this set with the maximum use also for newspaper typesetting. The typeface has an elegant, delicate design in thin fonts and sufficient legibility in bold. Mutual contrast produces creative tension. Font name acronyms described: SCN = SemiCondensed CN = Condensed XCN = ExtraCondensed
  12. Seuchter Experimental by HiH, $10.00
    Seuchter Experimental is a product of the fertile Jugendstil period in Austria. Drawn by Bruno Seuchter, about whom little biographical information is available, the design first appeared in Seuchter’s publication, Die Fläche, in 1902. Die Fläche means “surface or expanse,” presumably a reference to a “tabula rasa” or clean slate. The implication is one of starting anew, rejecting the past and searching for fresh, different modes of visual expression — which is exactly what Art Nouveau attempted to do. Seuchter Experimental is a quirky and light-hearted font. Ligatures include AT, AV, CH, CK, FJ, LO and ST. Although basically an all-cap font, several of the accented letters in the lower case position represent the oft-seen desire to keep the accents below cap-height. The a-umlaut at 228 and u-umlaut at 252 reflect Seuchter’s original design. For a discussion of the difference between a diaresis and an umlaut, see Appendix B of Bringhurst’s The Elements of Typographical Style. In the meantime, give this font room to breathe.
  13. Bernhardt Standard by Linotype, $40.99
    Bernhardt Standard, which was designed in 2003 by Julius de Goede, is a flowing Bastarde script. Bastarde is one of the sub-categories of Blackletter typefaces. The term Blackletter refers to typefaces that have evolved out of Northern Europe’s medieval manuscript tradition. Often called gothic, or Old English, these letters are identifiable by the traces of the wide-nibbed pen stroke within their forms. Of all of the various sorts of Blackletter styles, Bastarde scripts are the most flowing, or Italic. The first Bastarde typefaces, cut in the late 1400s, were based on French handwriting styles, especially those styles popular in Burgundy. The flowing nature of Bernhardt Standard makes it similar to some other sorts of Blackletter typefaces as well. Bernhardt Standard, because of its handwritten roots, is also similar to Kurrent, a style of handwriting that was popular in Germany prior the 20th Century. Bernhardt Standard is a very calligraphic face, suitable for formal applications. This typeface would be an excellent choice for certificates or awards. The old style figures in the font allow for nice short settings of text as well.
  14. The·demon·font by KalaamFonts, $-
    “THE DEMON FONT” has been specifically created for a very contemporary graphical usage. It represents Gore, Violence, and Lust with Sinful appearance; with diabolical appearance and reflects the dark side in its every character, which may not be Ideal for daily use. But some expressions never look good in the boldest, brightest of Type, for it is their Vocabularic nature and deep interpretations. In such cases The Demon Font shall fill the role gracefully. INSPIRATION When I recently started my web graphic novel focusing around Demonic Possessions, Crime and Paranormal occurrences, I felt the need to have a type that spoke very unconventionally and supported the language of my story. I wanted to break apart from the usual Comic Sans like typefaces used for decades in Pop cultural mainstream Comics, and wanted something very sublime and independent in style concurrent to the the parallel digital media of Web Comic genre. Thus I created my own type to help translate the communication of my plot thicker to the plain old “Lettering” Font.
  15. Aerovias Brasil NF - 100% free
  16. Sesquipedalian NF - Unknown license
  17. Wistar Type by Ana's Fonts, $15.00
    Wistar Typewriter is a monospaced typewriter font in two styles: Regular and Faded, in both vector and SVG versions, with dashed line and underline alternatives and a bonus caps font, for a total of 14 fonts. This font family is versatile and ready to use in modern and retro designs alike. With its soft realistic texture, Wistar looks great in both long or short texts, in digital collages, branding and packaging, social media posts, logotypes, etc. Software requirements for the SVG font: Photoshop CC2017+ // Illustrator CC2018+ No SVG support? No problem! The font includes a vector version of the font that keeps its textured goodness.
  18. Flamme by ITC, $29.00
    Flamme was designed by Alan Meeks and appeared with ITC in 1993. It is a strong brush script with each stroke doubled and has a nostalgic, retro style. The 1930s and 40s saw an increase in the production of modern script typefaces in foundries all over the world. Expanding markets and their advertisements demanded more and more new typefaces, which then also appeared in newspapers and magazines. A distinguishing characteristic of these typefaces is their informal hastiness and calligraphic roots, a combination which was to embody progress and modernity. Flamme is best used for headlines and short texts in point sizes of 14 and larger.
  19. Part and Parcel JNL by Jeff Levine, $29.00
    Part and Parcel JNL is a collection of twenty-six packaging and shipping labels in a retro style. Use them for spot illustrations or scale them to make actual labels. Please refer to the license agreement for specific use in commercial applications regarding derivative or salable works.
  20. Cortada Dos Std by Type-Ø-Tones, $60.00
    Cortada is the name we gave to this display font that replaces Cortada Classic. After long discussions, Laura Meseguer gave birth to this brand new form. Cortada comes now in OpenType format in order to allow a wider range of characters, including Central European character set.
  21. Barrista by Typodermic, $11.95
    Welcome to our cozy coffee shop! Come on in, take a seat and savor the aroma of freshly brewed coffee. Speaking of coffee, have you seen our new font? Meet Barrista! Its relaxed, curly script perfectly captures the whirling curls of steam rising from a hot cup of Joe. Barrista is not just any font. Thanks to OpenType ligatures, certain letter combinations will automatically be substituted with customer pairings. This creates a natural, relaxed look that’s perfect for our laid-back atmosphere. Imagine jotting down your order in Barrista, watching as our talented baristas create your perfect cup of coffee. As you wait for your order, you can admire the intricate details of Barrista’s flowing script, which is inspired by the art of coffee-making itself. So, come on down to our coffee shop and experience Barrista for yourself. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  22. Honya by Alit Design, $19.00
    Introducing Honya Elegant script typeface Honya Typeface is inspired by the classic era typeface in the 1800 era but is combined with today's era and produces a very elegant and charming typeface. The details of the “Honya Typeface” shape are very subtle and flow creating unique and gorgeous curves. Elegant script typefaces like “Honya Typeface” are very easy to apply to any design, especially those with an elegant and smooth concept, apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA). Honya Typeface contains 797 glyphs with many unique and interesting alternate swash options. In addition, there are alternates cool serif fonts for header text and description (see preview). In the poster preview all the letters are in Honya Typeface.
  23. Ancyra by Hurufatfont, $29.00
    Ancyra is a transitional serif family designed with current usage areas and requirements in mind. Efforts were made to provide the most effective harmony within each character and with the characters they are associated with. For customizing the usage areas and providing an impressive and fluent reading experience; it is designed in three different optical weights as title, subtitle and body text. Sharp and soft terminals used together (such as v, w, y, s, c, k) have an extraordinary effect, especially in italic styles. Contextual alternatives are designed to be compatible with the letters after the letters "c, e, t" in the text and create a cursive effect. Ancyra is perfect for use in newspapers, magazines, e-books, packaging design and fashion industry, branding of quality products and services. Ancyra has a versatile usage area with its optical weights.
  24. Handy Quomte by Alit Design, $18.00
    Introducing Handy Quomte Elegant script typeface Handy Quomte is inspired by the classic era typeface in the 1800 era but is combined with today's era and produces a very elegant and charming typeface. The details of the “Handy Quomte” shape are very subtle and flow creating unique and gorgeous curves. Elegant script typefaces like “Handy Quomte” are very easy to apply to any design, especially those with an elegant and smooth concept, apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA). Handy Quomte contains 675 glyphs with many unique and interesting alternate swash options. In addition, there are alternates cool serif fonts for header text and description (see preview). In the poster preview all the letters are in Handy Quomte.
  25. Candida by Linotype, $50.99
    Candida roman was designed by Jakob Erbar and appeared after his death with the typeface foundry Ludwig & Mayer in Frankfurt am Main in 1936. Due to the original designer’s death, the italic was designed by Walter Höhnisch shortly thereafter. In 1945 the roman was reworked, the breadth of the figures was reduced and the strokes made heavier. The bold weight followed in 1951. Later the typeface was expanded with further weights, which have for the most part fallen out of use. Three weights can still be found in catalogues, available as early as 1937 for the Linotype machine. Candida is a modest text font which retains its legibility even in smaller point sizes.
  26. Tin Lizzie JNL by Jeff Levine, $29.00
    One of the most unusual sets of antique stencils spotted for sale online comprises a set of twenty-four classic logos of early 20th Century automobile companies. For whatever purpose that is now lost to time, these stencils represented the logos of many of America's finest auto manufacturers; most now just historical memories. The logos were painstakingly redrawn, maintaining the distinctive look of the hand made cutting, although it was an exacting process - some of the images were taken at an angle, and a bit of artistic license had to be used as a compensatory factor. It is to be noted that any and all of the logos presented in this font are the intellectual property of the companies, successors or assignees that may still hold the rights to these symbols. No endorsements by such corporate entities are either expressed or implied. Additionally, it is advised that any use of these logos be restricted to historical or hobby purposes, and they should not be used in a way that would construe any authorized reproduction of the logos in a commercial fashion.
  27. Venettica Script by Letterhend, $16.00
    Please meet Venettica Signature, a romantic script typeface. As you can see, this typeface has elegant look with natural feel. The swashes make the font looks even more unique. You can play around and mix and match the swashes, combining into a great signature! They works perfect for you who needs a typeface for headline, logotype, apparel, invitation, branding, packaging, advertising etc. This typeface is comes in uppercase, lowercase, punctuation, symbols, numerals, stylistic set alternate, ligatures, etc also support multilingual.
  28. Andre Drafting by André Design, $19.95
    Developed for use in our design drawings by the renowned museum exhibit design firm André & Associates Interpretation & Design, the André Drafting font is being made available publicly for the first time. Based on the hand drafting lettering of our Senior Designer Andrew Farrell, this neat and tidy font will add a personal touch to CAD drawings, concept sketches and more. This font contains a full character set and is available in regular weight. Visit our website at www.aaid.ca for examples of our exhibit design work.
  29. 02-Sep by Device, $39.00
    An update and extension to the popular September family. An authoritative and robust design for headline and shorter texts in the lighter weights, this modern family has all the necessary weight and presence for corporate and academic use, company brochures, branding, sport packaging, television idents, posters, packaging and film titles. This all-new version includes: Six extra weights in both upright and italic, bringing the full family to nine weights Extended character set Old style numbers Numerators and denominators Superior and inferior numbers Alternate glyphs
  30. Black Molasses by Hanoded, $16.00
    In Holland we eat pancakes with black syrup and I always thought that this ‘suikerstroop’ was the same as molasses. Turns out that’s not the case; syrup is made from sugar, but molasses is a by-product of the sugar refining industry. To celebrate the fact that I learned something new, I named this font family Black Molasses. Black Molasses was made using various cheap brushes and Chinese Ink. It comes in a ‘fat’ version and a ‘light’ version that work together really well.
  31. Manche by NamelaType, $19.00
    Introducing our newest font called Manche. is a sans serif font with a geometric feel, The younger brother of Counte, made with the same �blueprint� but this font is developed more from the previous experience of designing Madani fonts. Equipped with 3 types of Width and 9 Weight as well Oblique resulting in 54 font family. This font is designed for the needs of digital printing, text, display and others so that it provides many options for various functions. Available in many languages and opentype features.
  32. Electra by Linotype, $40.99
    Venecian Old Face fonts had a strong influence on typeface design in the 1930s and 1940s in England. Such influence is evident in the font Electra, designed by William A. Dwiggins for Linotype in 1935. Electra combines its classic roots with the Zeitgeist of the 1930s, also displaying characteristics of the Bauhaus and Art Deco styles.
  33. Tsotsi by Scholtz Fonts, $19.00
    Tsotsi, a recent addition to the Scholtz Fonts range, is highly legible, strong, African and contemporary in design. It is a sans serif font, however, the gently splayed terminals to the strokes subtly hint at a serif. It has been designed to be easy on the eye and readable at all font sizes and can be used either as a body (text) font or in headings and larger scale design. The font has an irreverent insouciance which is suggested by the verticals which all vary from true perpendicular by a few degrees, and by the slightly top-heavy nature of all characters - hence the name "Tsotsi" -- a rascal who is very sure of himself (and a little big-headed). Above all, however, the Tsotsi (both the font and the person) has an appealingly cheeky and mischievous style. It includes characters for English, French, Italian, German, and Portugese. all upper and lower case letters, all special characters as well as all numerals and punctuation. The numerals are mono-spaced so that they will line up correctly in columns of figures. The letters of the alphabet are correctly kerned so that they appear correctly in text.
  34. Le Brond by Fateh.Lab, $20.00
    Le Brond is a sporty, strong and elegant typeface, in a college style. Inspired by design styles that are currently popular, and this is the answer to every need for ideas that you will pour in this modern era, with a thick and sturdy style in each letter as if this font has a soul in it. It excels in posters, social media, headlines, headlines, large format print - and anywhere else you want to get noticed. What are you waiting for get Le Brond soon. Let's play basketball!
  35. Hero Sandwich Pro by Comicraft, $19.00
    As comic book readers know all too well, team ups are every super hero’s bread and butter... when the brave and the bold are in a pickle, and super villains are running onion rings around them, here’s how they roll: They Meat! They Team-Up with your taste buds! They Fight Hunger! Our original Hero Sandwich font has become a go-to for video game and app graphics, due to its easy readability and friendly demeanor. The new Pro version adds nine weights from Thin to Heavy, with matching italics, plus a versatile Variable Font to dial in your preferred combination of weight and italic slant. Each weight includes four numbering options and support for 222 languages, including Cyrillics. So take a footlong bite out of crime, and make the subways safe again with our mouthwatering Hero Sandwich! Prepared with care and plastic gloves by those awfully nice chaps at the Comicraft deli.
  36. Elementis by Linotype, $29.99
    German designer Hans-Jürgen Ellenberger originally developed the concept behind Elementis in 1975. Wanting to create an alternative typewriter script that was more round and natural, Elementis' design was born. True to its typewriter roots, Linotype's Elementis exhibits more character than one expects from that genre. The letters display a delightfully quirky nature, which is sure to lighten up any document. Elementis may be used in a number of point sizes: although the letters function best in large display settings, short passages of text in sizes of 12 point or less may also be created. This family has received a number of awards in various contests: Elementis was awarded an Honorable Mention in the 2003 International Type Design Contest, sponsored by Linotype GmbH. Additionally, Ellenberger received a Certificate of Typographic Excellence from the Type Directors Club in 2005; during their annual TDC2 type design competition, Elementis was selected as a "judge's choice."
  37. Pen Nib Square JNL by Jeff Levine, $29.00
    The idea started with the 1934 sheet music of “Mazurka Amabile”. Its hand drawn title had most of the letters rendered in a rectangular shape [‘square’ in the sign trade] that featured rounded corners and terminals made by the shape of the lettering pen nib. A few letters were rounder in design than others, so those were scrapped in favor of a more consistent character shape throughout the font. Pen Nib Square JNL is available in both regular and oblique versions.
  38. Zagolovochnaya by ParaType, $30.00
    Zagolovochnaya was based on the letterforms of Zagolovochnaya gazetnaya (Newspaper Display) type family of Polygraphmash in 1962 by Iraida Chepil et al. The face was a revival of Cyrillic version of Caslon designed in the late 1930s. The artworks of Zagolovochnaya gazetnaya were redrawn by Isay Slutsker (1924-2002) in the late 1990s. In spite of its name the font is useful both for display and text matter. The digital version was developed for ParaType in 2002 by Manvel Shmavonyan.
  39. Sopi by Tipo, $40.00
    Sopi is a typography of ornaments, borders and combined frames. It was inspired by the design of limestone tile floors, located in different places in Buenos Aires. All characters have the same measure, which enables the possibility of any desired combination. In the case of edges or combined frames, the typography was programmed in a way that is possible to generate textures with 2 or more colors, attempting to rescue the colorful designs that were original thought in the limetone tile floor.
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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