Transitore is a lively hand-drawn font with loads of alternates and ligatures which, managed by advanced OpenType features, help create a convincing handcrafted look. The contextual alternates feature automagically substitute glyphs, providing a cool random effect, while the discretionary ligatures feature bring on witty interlocks and curly elements. Turn on both and multiply the possibilities! But wait; there's more! This font also brings a handy set of swashes for adding that extra special touch. And yet, there are three supplementary fonts: Transitore Color A and Transitore Color B work as stackable layers for easily adding colors, while Transitore Splashes generate irresistible splashes of ink. This family is a smart and complete toolbox that offers endless ways to style your text compositions. Enjoy!

Handmade is based on my own handmade lettering, which is inspired by vernacular and ornamental type. It has the naive personality from street hand-painted signs from Brazil and that charm and elegance of vintage ornamental fonts. Each letter has its own style and the font comes with 2 uppercase variations, meaning you can mix them in order to write words without repeating the same character. The font has a handmade warmth feel to it, which is ideal for projects that demand the craftsmanship look or just that modern, grunge, fun type that goes well with tons of different styles. If that was not all, Handmade also comes with an EPS vector set with 16 vector and hand-drawn ornaments! Enjoy!

Here comes a New font, Introducing Morning Holiday It's Weird Display Font is a Natural Style and Authentic classy style, this font is great for your creative projects such as watermark on photography, and perfect for logos & branding, invitation,advertisements,product designs, stationery, wedding designs,label ,product packaging, special events or anything that need handwritting taste. Morning Holiday is a natural Hand Drawn feel. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes,photos, photography overlays, signs, window art, scrapbooking, tags and so much more! It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes. It also features a wealth of special features including You can activate 11 Ligatures OpenType panel.

Papercute Inline is a cute layered hand-drawn font designed by Fanny Coulez & Julien Saurin in Paris. Inspired by paper cutting, this font is easy to read, and easy to play with 8 different styles, including 3D, outline, full or dotted line, that you can use alone or together. To do so, you can simply superimpose them with a compatible software like Photoshop, then choose a color for each, making your works charming and unique. This font, finely designed for cards, book titles, headlines or any artworks is the Inline version of Papercute . Just click on our foundry name to see it! You could follow us on our Instagram: instagram.com/sc.type We hope you will enjoy our work. Merci beaucoup!

AS HAREF is a contemporary geometric Arabic font, drawn and constructed carefully Font design is inspired by the ARABIC calligraphic style. AS HAREF Its structure is equal and visually controlled. Character forms are a combination of vertical straight lines that integrate visually with soft angles in some areas. This makes it a line of nature suitable for today's technological and visual development. The variations and weights of this font are suitable to use companies in their names and appearance, and also suitable with the titles and logos and is also used in all the requirements of advertising and long texts, use in headlines, logotypes, branding, books, magazines, motion graphics, web and Tv. AS HAREF consists of 7-weight versions from Thin to Heavy.

I'm happy to present my Stormy Youth font. It has been drawn with a marker pen and a swift hand. Stormy Youth has intentionally overlapping letters to remind street style and give an underground look. Initially, I planned to make it as only uppercase, so feel free to use it this way. Stormy Youth is great for aggressive/rebel design style for teenagers. Stormy Youth Features: Can be used as uppercase font Set of alternates and ligatures for most common double letters Carefully tuned kerning (preview above doesn't always show it correctly for some reason) Swashes Wide Latin language support If you have some issues or questions, please let me know: lhfonts@gmail.com Hope you'll enjoy using Stormy Youth! You may also like my new font fracaso

Silian Rail is a high quality serif typeface. A professional uppercase font, this intellectual font has a distinct personality while being strict and controlled. Drawn and created by Mans Greback in 2022, the Silian Rail family consists in 16 high-quality styles, complimenting each other. Among them, Light, Regular, Bold, Black, Italic, Sharp and several combinations. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from American to South-East Asian. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Intellecta in partnership with Monocracy Types (Paulo W) presents “Renouveau”. Renouveau : taste the feeling of vintage typography. Inspired by the old letters at classic Victorian Era into the first decades of the XX century. This is a multi use typeface with over 600 glyphs which comes with wide variation of letters, accessible via OpenType features. A display typography in addition to your design arsenal. Suits for any project : labels, t-shirt design, typographic quotes, posters, packaging, wedding invitations, headlines, logo and branding, web, magazine covers, editorial design, print posters, signage, window shop design. It works beautifully for branding and advertising. Using the many ornamental forms and alternates you can create realistic headers. This display font has all standard character letters such as capital letters and lowercase letters, currency figures, numerals, punctuation. As well a complete multi-lingual support, to another languase systems from Europe and Asia countries. Althought a victorian style typeface, we keep simple the shape of the letters, to avoid the extravaganza from that epoch. You will get special capital letters and lowercases when you activate the alternate features or can choose alternatively manually on your software feature, like adobe illustrator, corel and others.

Hippie Mods is a font that takes you back to the psychedelic era of the 1960s and 70s. This fun and retro typeface is a true embodiment of the free-spirited movement, peace and love, capturing the essence of the countercultural revolution in its design. It is the perfect choice for projects that demand a touch of nostalgia and strong individuality. The font's flowing curves, hand-drawn feel, and vintage details evoke the spirit of a bygone era. With a natural color palette and versatile design, Hippie Mods are the perfect choice for adding a touch of nostalgia and whimsy to your creative projects. This typeface will also make your projects radiate the strong spirit of the Hippie era, whether you are creating art, posters, or branding.

Reality Goals is a beautiful and stylish handwritten display font that exudes creativity and inspiration. This font is perfect for a variety of projects, including branding, marketing materials, social media graphics, quotes, invitations, and more. The font features unique and eye-catching letterforms that are carefully crafted to convey a sense of playfulness and sophistication. The characters are designed to appear as if they were hand-drawn, with irregular lines and strokes that add a personal touch to any design. With a bold and modern look, “Reality Goals” is sure to catch the attention of your audience and make a lasting impression. It is versatile and easy to use, and can be paired with a variety of other fonts to create a unique and cohesive look. Reality Goals Multilingual Support Thank you

We’ve created Jinkay, a display typeface with a Japanese style that’s similar to original. Don’t be afraid to use this font in all of your special projects right now; imagine how beautiful and appealing your design will be; your project will instantly captivate all of your audience at first glance; they will easily remember the appearance of your project if you use this font, because it will be unique, different, and stand out from the crowd. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.

Dorriss girls were the dancing troop at the Moulin Rouge. I had the idea for this font while trying to come up with an alternative to beveling. I thought it would be interesting to create this sort of stepped effect as I've never really seen this treatment on a font before. Then my need to create chaos shows up again with Doriss Girls informal. A hand drawn take on the forms. This seemed like it would appear on an old art nouveau poster by the great Toulouse Lautrec, so there you have the genesis of this font. I've been somewhat compelled by the letterforms so I may expand and create a more normal version of this font someday with a range of weights. That would be the bees knees.

Zarlino is an original typeface in the Blackletter style. It does not solidly adhere to any of the historical Blackletter classifications, but draws from all of them, with some characters owing more to the Roman than the Fraktur. Zarlino Delux includes three complete sets of upper case, ranging from the simple to the embellished to the even more embellished, two complete sets of lower case, and two more sets of embellished alternates for selected lower case characters. These alternates are available through Stylisitic Sets in OpenType aware applications. For use in non-OpenType aware applications, Zarlino Delux comes with a set of separate, standard fonts, one for each style. These standard fonts are also available for individual purchase. Zarlino was named by my cousin, a musician. Gioseffo Zarlino was a sixteenth century composer and musical theorist. Among other things, he offered detailed advice on the setting of words to music. With its blends of the old and the new, the simple and the ornate, Zarlino is suitable for many uses, from the elegant to the aggressive.

Magnat is a contrasting sans drawing inspiration from designs from the early twenties century and expands them into an elegant and distinctive contemporary design. Playful elements such as the curvy ear on the lowercase g or the long tail on the uppercase Q break the strictness and add character. The combination of closed apertures with the contrasting strokes create an elegant and distinctive overall appearance. The Magnat family is available in 36 weights including matching italics, divided into 3 subfamilies: Poster, Head and Text. Each has been designed for its individual range of text sizes. The Poster and Head styles with their tight spacing and luxurious shapes are made for impactful headlines and short paragraphs, whereas the text weights are either a great addition for small text sizes or, when set in large sizes, perfectly work as a robust standalone font with a lot of character. Each font style is equipped with many opentype features such as alternate characters, different number sets or case sensitive shapes making it a perfect choice for professional type setting in branding, editorial or digital design.

Plantin is a Renaissance Roman as seen through a late–industrial-revolution paradigm. Its forms aim to celebrate fine sixteenth century book typography with the requirements of mechanized typesetting and mass production in mind. How did this anomalous design come about? In 1912 Frank Hinman Pierpont of English Monotype visited the Plantin-Moretus Museum in Antwerp, returning home with “knowledge, hundreds of photographs, and a stack of antique typeset specimens including a few examples of Robert Granjon’s.” Together with Fritz Stelzer of the Monotype Drawing Office, Pierpont took one of these overinked proofs taken from worn type to use as the basis of a new text face for machine composition. Body text set in Plantin produces a dark, rich texture that’s suited to editorial and book work, though it also performs its tasks on screen with ease. Its historical roots lend the message it sets a sense of gravity and authenticity. The family covers four text weights complete with italics, with four condensed headline styles and a caps-only titling cut. Plantin font field guide including best practices, font pairings and alternatives.

Malou Verlomme designed Madera with graphic designers in mind – drawing on his decade of experience designing bespoke type to create a versatile, easy-to-use geometric sans serif that ticks off a long list of branding requirements. Its sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice – but with a twist. “The design doesn’t go out of its way to attract attention, but is still very solid,” explains Verlomme. “It still has a fair amount of warmth and personality, in a very understated manner. If you’re a large corporation, with a typeface being used in many different environments, you want something that’s easy to use but can sustain such a large amount of visibility.” The Madera typeface family has 32 fonts: Upright, Condensed and Italics. Each typeface contains over 650 glyphs with extensive Western, Central and Eastern European language support. It also supports OpenType typographic features like alternatives, ligatures and fractions. Madera Variables are font files which are featuring two axis and have a preset instance from Hairline to Extra Black.

Are you ready to transform your projects into visual masterpieces? Say hello to Beldaron, the experimental serif font that draws its inspiration from the dynamic world of modern music visuals and album design. It's your key to unlocking creativity like never before! Beldaron captures the essence of avant-garde music visuals and modern album aesthetics, infusing your designs with a futuristic aura. Watch your projects evolve into visually stunning, captivating masterpieces! Enhanced with a plethora of exquisite Ligatures and captivating Stylistic Alternates, this exquisite font is meticulously crafted to elevate your design journey to unparalleled heights. Just as music evolves, Beldaron seamlessly adapts to your design needs. From posters to websites and branding, it's your dynamic partner, harmonizing effortlessly with your creative vision. Break free from the ordinary and unleash your brand's uniqueness with this cutting-edge typeface. Whether you're a graphic designer, artist, or a creative visionary, Beldaron will ignite your imagination and empower you to bring your vision to life with the aesthetics of futuristic music visuals and modern album design. Beldaron - Where Design Meets Visual Symphony!

First presented by the Bauer Type Foundry in 1928, Futura is commonly considered the major typeface development to come out of the Constructivist orientation of the Bauhaus.movement in Germany. Paul Renner (type designer, painter, author and teacher) sketched the original drawings and based them loosely on the simple forms of circle, triangle and square. The design office at Bauer assisted him in turning these geometric forms into a sturdy, functioning type family, and over time, Renner made changes to make the Futura fonts even more legible. Its long ascenders and descenders benefit from generous line spacing. The range of weights and styles make it a versatile family. Futura is timelessly modern; in 1928 it was striking, tasteful, radical - and today it continues to be a popular typographic choice to express strength, elegance, and conceptual clarity. The PL Futura Maxi font family was created by Victor Caruso in 1960 to add more display weights to Paul Renner's 1927 Futura family. Typefaces in the same style like Futura are: Avenir, Metromedium, Neuzeit Grotesk,

The Akko typeface family is the first new design from Akira Kobayashi in a very long time - and it is well worth the wait. Picture an industrial strength typeface like the Isonorm™ design. Now blend this with an organic design like the Cooper Black™ typeface. It was the idea of the fusion of these two design concepts that inspired Kobayashi to draw Akko. „My initial idea was to create a sanserif type with a ‚soft-focus‘ effect,“ says Kobayashi. „From here, the design evolved into two families, the robust and structured sanserif Akko and soft and friendly Akko Rounded.“ Akko has a wide range of weights, with options including complementary italics and a new Condensed range. The Akko typeface family is available as a suite of OpenType™ Pro fonts, allowing for the automatic insertion of small caps, ligatures and alternate characters. Pro fonts also offer an extended character set supporting most Central European and many Eastern European languages. And new Paneuropean versions introduce support for Cyrillic and Greek.

The Akko typeface family is the first new design from Akira Kobayashi in a very long time - and it is well worth the wait. Picture an industrial strength typeface like the Isonorm™ design. Now blend this with an organic design like the Cooper Black™ typeface. It was the idea of the fusion of these two design concepts that inspired Kobayashi to draw Akko. „My initial idea was to create a sanserif type with a ‚soft-focus‘ effect,“ says Kobayashi. „From here, the design evolved into two families, the robust and structured sanserif Akko and soft and friendly Akko Rounded.“ Akko has a wide range of weights, with options including complementary italics and a new Condensed range. The Akko typeface family is available as a suite of OpenType™ Pro fonts, allowing for the automatic insertion of small caps, ligatures and alternate characters. Pro fonts also offer an extended character set supporting most Central European and many Eastern European languages. And new Paneuropean versions introduce support for Cyrillic and Greek.

This typeface is based on ISO 3098, a technical documentation issued in 1974 by ISO (International Organization for Standardization), which proposed a set of characters for use on technical drawings and associated documents. Isotext is based on the original standards but is completely redesigned to fit typographic requirements. This new ‘Pro’ version is further improved and now comes with a complete set of redesigned true-italics. Furthermore, the width of the glyphs has increased in order to establish a more balanced and readable text. The result is a contemporary font which works well in small sentences as well as long texts. Isotext Pro is loaded with all the good stuff a designer needs to create documents with attitude. It supports 19 special OpenType features like small caps, fractions, ordinals, etc. and offers multilingual support for all European languages including Greek and Cyrillic. Finally, every font in this family has been completed with 270 copyright-free symbols, some of which have been proposed by several international organizations for packaging, public areas, environment, transportation, computers, fabric care and urban life.

No matter if you're professional or beginner, your work should be fun. And if you are a coder/programmer, your coding font should be something you enjoy looking for very long time. Square and crisp coding fonts might be easy on the pixels, but are they easy on your eyes? Do they keep you entertained at work? Codelia is a monospaced humanistic typeface designed for coding with focus on comfort and fun without sacrificing legibility or coding functionality. It's fun but not a joke. Its round shapes are easier on the eyes and make the code look less intimidating. It is not designed to make maximum use of every pixel on screen, but to make you forget about pixels. The italic is full of personality but sober enough to not draw unnecessary attention. Codelia works great for coding, but also in presentation, education as well as packaging and branding. Codelia is available in two families, one with coding ligatures and one without; ligatures in the latter are still present in Diescretionary Ligatures feature (dlig).

CONCEPT/CHARACTERISTICS
 Experimental analog handwritten style. Handwritten in ink in a conventional roll-on deodorant. The dirty, grimmy Grunge-Look and the sloppy, rough Handwritten-Look script cha­rac­ter, gives the type­face a high reco­gni­tion value and uniqueness. The motto is handmade, rough & experimental. APPLICATION AREA
 The rough, ink-like, handwritten look of the handmade font „dirty deo hand ink“ would look good at logos, dis­play size for poster, flyer, comics and gra­phic novel let­te­ring, head­lines in maga­zi­nes or web­sites, packa­ging, music covers or webbanner etc. TECHNICAL SPECIFICATIONS 
Head­line Font | Dis­play Font | Raw Trash Script Font „dirty deo hand ink“ OpenType Font with & 282 gly­phs & 1 style (regu­lar). Symbols and liga­tures (with accents & €)

'Obvia' appeared as a result of direct observation on typefaces classified as geometric and the plan to explore for the first time width axes Condensed, Narrow (soon), Normal and new Wide and Expanded. The idea behind 'Obvia's design was to create a distancing from geometrically pure shapes, in this case, square shapes. Then some details were added, such as subtle inktraps, concave endings of the stems and carefully drawn alternate characters, giving a 'geohumanist' tone to the font. This first family of 'Obvia' has 9 weights ranging from Thin to Black, delivering a strong typographic identity, from the paper to the pixel.

Introducing Downstairs is Pure Handmade Typeface Authentic that is written casually and quickly. Then scanned and carefully drawn into vector format. This handmade font will make your design has a beautiful natural touch for each details. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes. That is why Downstairs has charming, authentic and relaxed characteristic more natural look to your text with a more natural look to your text. You can activate Ligature OpenType panel design more interesting. Downstairs is perfect for homeware designs,branding projects, Logo design, Quotes product packaging.

Bountiful Signature is a high energy signature-style script font guaranteed to make a big impression. Digitally hand-drawn, it's super-clean smooth flow and high-intensity pen strokes make an unmistakeable impact in logo/branding projects, large header text and product packaging. Features: 1.Uppercase & Lowercase 2.Numer & Punctuation 3.Multilingual support 4.Ligatures 5.Alternates There it is! I really hope you enjoy it - comments & likes are always welcome and accepted. More importantly, don't hesitate to send a message if you have a problem or question. Now just read this, go there and make it happen :)

'Obvia' appeared as a result of direct observation on typefaces classified as geometric and the plan to explore for the first time width axes Condensed, Narrow (soon), Normal and new Wide and Expanded. The idea behind 'Obvia's design was to create a distancing from geometrically pure shapes, in this case, square shapes. Then some details were added, such as subtle inktraps, concave endings of the stems and carefully drawn alternate characters, giving a 'geohumanist' tone to the font. This first family of 'Obvia' has 9 weights ranging from Thin to Black, delivering a strong typographic identity, from the paper to the pixel.

Introducing Fruity Splash, the perfect way to add a playful and fun touch to your project! This display font is ideal for creating eye-catching logos, product packaging, and headlines that stand out from the competition. With its unique blend of hand-drawn lettering and vibrant vibes, Fruity Splash will give your design an energizing energy that won't go unnoticed! Its bouncy curves are sure to make any text pop with life. Features : Basic Latin Uppercase and Lowercase Numbers, symbols, and punctuations Multilingual Support. Fully accessible without additional design software Simple Installations works on PC & Mac Thank You

Informal does not have to mean aggressively modern or casual. Helenium is inspired by some hand drawn capitals that I found added to a 19th century map. It's a great font for informal titles and headings that still keep an air or regularity and ever so slightly period elegance. It manages to be formal and casual all at once, as well as classical and modern. Helenium's range of different weights and drop shadow effects make it useful for hierarchical titles and headings. Helenium miniscule adds greater flexibility by extending the family with a fun range of rounded lower case forms.

Origins is based on letters hand-drawn with a crow quill on parchment paper, a testament to calligraphic grace and antique ambiance. Its tight, energetic angularity can be complemented with swooping swash capitals, alternate ascending and descending letterforms, and graceful ending characters. Origins sings in settings related to food and wine, celebrations, travel, and history. Origins features 120 alternates and swashes, 8 ligatures and 20 ornaments. See what’s included! http://bit.ly/2hsRQ15 This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Bebek is drawn on a classic geometric sans serif skeleton but applies baby moves. 'Bebek' gets its name from the Turkish word 'baby' because the font is as cute as a baby and full of surprises. Suggested uses: perfect for modern branding and logo design, editorial design, web design, packaging, and countless other projects; 2 styles: 2 weights; Useful OpenType features: Access All Alternates, Small Capitals From Capitals, Case-Sensitive Forms, Glyph Composition / Decomposition, Denominators, Fractions, Kerning, Lining Figures, Localized Forms, Mark Positioning, Mark to Mark Positioning, Alternate Annotation Forms, Numerators, Oldstyle Figures, Ordinals, Proportional Figures, Stylistic Alternates, Small Capitals

Suti is a non-connected sign painters casual script with upper and lower cases. Suti was originally designed in 2010 but it was completely re-drawn in 2016. Casual lettering is a style sign painters use. Every sign painter has more or less their own style to make these letters. The casual alphabets are painted with speed and they don’t need to line perfectly but letters are still clean and easy to read. Suti has smooth and round forms. Friendly and casual looks. It is suitable for logos, titles, package design or where ever you need a fun and sympathetic display font.

Gageac is a classic "Didona" font, characterized by an extreme contrast in the thick and thin strokes, by the use of short serifs, and by the vertical stress of the letters. This typeface is slightly condensed, the ascenders were lowered, the thick strokes were exaggerated and enriched with a full set of OpenType features of tails, ligatures, alternates and swashes, giving them an excellent legibility and a very clear and elegant appearance. 
The italic version is a true "italic" so some glyphs were adjusted. Gageac Italic was carefully designed and drawn to be combined with Gageac Regular.

Margo is a playful font duo that includes a signature script and a hand-drawn serif – already matched up and ready to be used together for your next design! You can see how Better Homes and Gardens used Margo throughout their October 2019 issue. FEATURES: Margo Script includes: • 108 ligatures, which will help make your text look even more hand-written • Alternate letters to help avoid duplicating letters in your words • Foreign language accents & characters for the international designer Margo Serif includes: • Alternate letters (the lowercase letters function as alternates of each uppercase letter!) • Foreign language accents & characters

Risoluto is an italic font made to mimic the beautiful italic typefaces used in the 19th and 20th century by music publishers. It was based on an italic typeface found in a publication by Max Eschig from the 1950s. Hundreds of specimen for each glyph were studied and carefully drawn in a way to have a sharp rendering without losing any of the old charm. The oblique "g" is one of the characteristics of such old typefaces. Risoluto covers a large range of languages and symbols and offers stylistic alternates for numerals, contextual ligatures and music accidentals.

A font drawn in a rounded rectangle looks modern – if we do not mind that it was in vogue mainly in the 80s of the last century and was created in the fifties, when various Italian designers noticed that the outline of a glass TV screen is actually the letter “o“. Since then, this progressive idea has undergone many improvements, which can be summarized in the notion of “popular-scientific typographic revival”. The present incarnation called “Superscience” has the advantage of having extreme variations and nicely simplified letters, as well as the usual repertoire of OTF functions and playful variations.

Amasis is a slab serif design which has been drawn with a humanist approach, rather than the traditional geometric construction associated with this style of letter. The result is a typeface that has an affinity with the Ionics, although in character it belongs to the latter decades of the twentieth century. The Amasis italic fonts, rather than being sloped roman or cursive in nature, are related more to the Old Style italics. Amasis works particularly well in small sizes where readability is important. Amasis has proved excellent for use on low resolution printers and for facsimile transmissions.

While helping produce a trade magazine years ago, I admired the hand-lettering of the art director -- a woman named Marydale -- and suggested she let me model a font after her penmanship. She agreed and drew out the alphabet, and I launched an old copy of Fontographer and (to shorten a long story) ended up developing my very first digital typeface. Which has since, astonishingly, become famous worldwide. So now the real Marydale gets the mixed blessing of seeing her handwriting (and name) plastered all over the planet. Full release has regular, bold, and black weights.

'Obvia' appeared as a result of direct observation on typefaces classified as geometric and the plan to explore for the first time width axes Expanded, Wide, Normal, Narrow and Condensed The idea behind 'Obvia's design was to create a distancing from geometrically pure shapes, in this case, square shapes. Then some details were added, such as subtle inktraps, concave endings of the stems and carefully drawn alternate characters, giving a 'geohumanist' tone to the font. This first family of 'Obvia' has 9 weights ranging from Thin to Black, delivering a strong typographic identity, from the paper to the pixel.