A creative context 2003. Fontsmith was sharing a small, cold, whitewashed studio space in Northburgh Street, Clerkenwell. But things were on the up following prestigious custom type commissions for The Post Office and E4. “Slab serifs were on the brink of another revival, we could feel it,” says Jason Smith. “All we wanted to do was have a play with these slabs, go as far as we could within what was acceptable and readable.” “It wasn’t initially clear what was happening,” recalls Phil Garnham. “We were becoming very influenced by our surroundings, outside the studio space. We absorbed the essence and the designer grime of where we were.” Process Jason began by drawing stems on-screen. “The key aspect of the font is the upward bend of the leading shoulder serif, the way it kind of ramps up and then plummets back down the stem. “The regular and light characters are quite narrow – great for text but the bold is quite wide and chunky – better for headlines. I think ‘y’ is quite different for a slab design. We call it the Fontsmith ‘y’.” Promotion Fontsmith were determined to get FS Clerkenwell noticed. To launch the font, Ian Whalley, a designer friend of Fontsmith, captured words heard on the streets of Clerkenwell, set them in the new font and crafted a small book of typographic conversations. It was a first for Fontsmith. “I think that’s part of why this font has been so successful,” says Phil. “It really does embody the spirit of the area, as a special place for design, arts and crafts. And designers love that.” Contemporary twist FS Clerkenwell, based on influences in and around this part of London with a rich tradition of printing and design, mixes tradition with creation. Old-fashioned values meet new-school trends. Its quirky, contemporary character lends an edge to headlines, logotypes and any large-size text.

After my son was born, I found myself reading him a lot of books. A LOT of books. Some were good, some were great, but I found myself wanting to develop something using my skills and interests to make something that only I could make. In short, I realized my son needed to be indoctrinated—I mean, introduced into the wonderfully wild world of fonts. So, I set about to make a board book to teach about typography, called “The Clothes Letters Wear.” You can learn more about the book here. I’ve made the captivating illustrations bright and colorful, and the use of different letter forms makes for a fascinating read to delight ages young and young at heart. And, as an added bonus, this children’s book has a custom designed font. I’m always looking for an excuse to design a new font, and this book created the perfect alibi. Drum roll, please. I now give you … Cabrito (“little goat” en Español). This new serif typeface incorporates the latest research on typographic legibility for children, features to make it—well, extra legible. A little background: studies show that Bookman Old Style is one of the most readable typefaces, and as a consequence or perhaps the reason why, it is used thoroughly for children’s books. This font became my initial inspiration for the typeface. Then, I found more legibility research saying that (brace yourselves) Comic Sans is also very legible for beginning readers, much due to the large x-height and softer, easily recognizable forms. In addition, forms that are closer to handwriting also seem to be more legible. Once I threw all that into my cauldron and stewed it a bit, the result was a pleasantly rounded typeface that includes not-so-strictly geometric, handwriting-inspired forms for the b, d, p, and q. Es guapo! Cabrito’s slender weights are simple and fun, with extras that turn any “bah humbug” into a smile. Add lighter touches to your project with the typeface’s included sparkles or rainbows (not included). Splash a little more color on the page with the firmer look of the thicker weights. Cabrito’s upright variations across all weights are matched by optically altered italics, too, giving you even more variety with the font family. This modern typeface’s bundle of alternates can be accessed in any OpenType-enabled software. The fashionable options involve a significant team of alternates, swashes, and meticulously refined aspects with ball terminals and alternate titling caps to decorate the font. Also bundled are swash alternates, old style figures, and small caps. Peruse the PDF brochure to check out these options in motion. OpenType-enabled applications like the Adobe suite or Quark allows comprehensive control of ligatures and alternates. This font family also provides the glyphs to aid a variety of languages. Cabrito is a welcoming, everyday font family by Jeremy Dooley. Use it to convey warmth and friendliness on anything from candy and food packages to children’s toys, company IDs or run-of-the-mill promotional material. Cabrito’s unique appearance and high legibility make it equally at home in print as it is on a screen.

Round Squeeze Monogram Font is a perfect round shaped monogram font consisting of 78 letters and 3 frames. With just a single font file you will be able to create beautiful monograms in just a matter of minutes after the purchase! Round Squeeze Monogram Font comes with font file in .otf format. It features all the modern advanced font features such as contextual alternates, effectively eliminating the need to use multiple separate font files for left, center and right letters.

Six Sided Monogram Font is a perfect shaped monogram font consisting of 78 letters and 1 basic frame. With just a single font file you will be able to create beautiful monograms in just a matter of minutes after the purchase! Six Sided Monogram Font comes with font file in OTF format. It features all the modern advanced font features such as Contextual Alternates, effectively eliminating the need to use multiple separate font files for left, center and right letters.

R21-h sq is stand for "Ratio 2:1 in horizontal square"; a comparison in making a glyph typography, horizontally in the form of a square. R21-h sq font consists of bold-retro typeface with its own unique funky style. Suitable for app design, games, toys character face, storybook covers, logos, advertisements, branding, poster, or anything that needs a daring and fresh typography. Font include: R21-hSq-Latin (+extended) font R21-hSq-Cyrillic font R21-hSq-Greek font* * Additional Light font for Greek only. All styles include Latin standards (except for free/demo version). The glyph 6, 8, 9, x, O, Q and X on display are for commercial version (the free/demo version are different).

The Avenir Next Variable Set font is a single font file that features three axes: Weight, Width and Italic. For your convenience, the Weight and Width axes have preset instances. The Weight axis has a range from Ultra Light to Heavy. The Width axis provides a range from condensed to regular width. The Italic axis is a switch between upright and italic. Variable fonts act as a complete family of fonts in a single file. The new Variation font feature is supported by a growing number of desktop design applications, and more importantly by all the major web browsers. Variable fonts provide a variety of benefits to web and print designers and developers including flexible, responsive typography.

Introducing - ED Laurentsa is a classic serif font family consisting of 9 Weights (Thin, ExtraLight, Light, Regular, Medium, Semibold, Bold, ExtraBold, and Black). Try DEMO Version : https://emyselfdesign.gumroad.com/l/pgtit ED Laurentsa has a classic minimalist look with a condensed style and has a wide variety from thin to black to suit your needs. This font is perfect for your design needs, such as logo design, branding, apparel, headings, web, etc. This font can also be easily combined with other fonts to create the perfect typography. Bold fonts are perfect for displays such as logos, or in-text headings. while the font with a thin style is suitable for covers, posters, or social media posts.

Every single glyph of Helvetica has been redrawn and redesigned for this expansive new edition – which preserves the typeface's Swiss mantra of clarity, simplicity and neutrality, while updating it for the demands of contemporary design and branding. Helvetica Now comprises 96 fonts, consisting of three distinct optical sizes: Micro, Text and Display, all in two widths. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. The Micro sizes address an issue Helvetica has long faced – that of being 'micro type challenged'. In the past, the typeface struggled to be legible at tiny sizes because of its compactness and closed apertures. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type, and their spacing is loose, providing remarkable legibility at microscopic sizes and in low-res environments. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. This includes a hooked version of the lowercase l (addressing a common complaint that the capital I and lowercase l are indistinguishable) as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. In the past, designers had to nudge, trim and contort the design to create stylish display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with those modifications in mind—saving effort and providing more consistent (and more stylish) results. “Helvetica is the gold standard,' says Monotype Type Director Charles Nix. “To use it is to claim that you are the ultimate expression of whatever your brand aspires to be. Its blankness is its power.” Helvetica Now User Guide PDF. Featured in: Best Fonts for Resumes, Best Fonts for Websites, Best Fonts for PowerPoints

Arbour Soft is the cheeky version of it's big brother, Arbour. The soft version creates a smooth finish that flows perfectly across screens and print. Arbour Soft comes in 7 weights, from a delicate extra-light to a soft, strong black, with matching soft italics for each upright. The soft black weights are perfect for your new brand or article headlines, and the light weights are great for calling out text. The mid weights are perfect for longer texts.

Ribbonloops is a sans-serif display typeface. The design has a far-reaching appeal by mixing a subtle elegance with clean lines. Perfect for branding, titles, logos, packaging and much more. Ribbonloops is available in Light, Regular and Bold weights. The outline style provides a light and airy alternative. Both Regular and Outline are also available in Oblique. The glyph set includes all languages covered in Basic Latin, Latin-1 Supplement and Latin Extended-A scripts.

ITC Woodland is the work of Japanese designer Akira Kobayashi. It is based on Kobayashi's hand lettering with a flat brush or square-edged pen. I wanted to design each weight to act its own part," says the designer. "The light version tends to look almost fading in small sizes, but the heavy weight is as black as Cooper Black." The cheerful ITC Woodland is ideal for graphics, greeting cards, correspondence, and other applications requiring a light touch.

PT Parangon™ was designed in 1986-2002 by Anatoly Kudryavtsev and licensed by ParaType. This type family belonges to Neogrotesque subclass of closed Sans Serif. Letterforms of lower case is based on the tradition of 1710 Civil type and some modern Italic types. The family has a lot of weights and styles including Extra Condensed, Condensed, Regular, Extra Light, Light, Bold, Extra Bold. For advertising and display matter. Also it can be used for texts in advertising magazines.

Florensans is an all caps display sans serif typeface in elegant & modern style with ligatures, special alternative glyphs and old style figures. The Florensans family contains three weights: Light, Regular and Medium. Florensans is ideal for headlines, headers, logos, labels, packaging, postcards, presentations, magazines, invitations, etc. Features: 3 Weights - Light, Regular and Medium Basic latin alphabet A-Z 64 Ligatures & Alternates 56 Accented characters Numbers, Punctuation, Currency, Symbols, Math symbols & Diacritics Old style figures Enjoy Florensans!

FF Fago Thanks to his many years of involvement in major corporate type projects, Ole Schäfer had the necessary resources from which to construct his FF Fago™. The result is an extended family that provides comprehensive typographic support and whose qualities come to the fore in all relevant contexts ? from print to office through internet and wayfinding systems. FF Fago The sizable x-height together with the generous and open design of the characters ensure that the sans serif Fago remains clearly legible even in small point sizes or in potentially difficult situations, such as on wayfinding systems. A subtle contrast in line weight and letter forms that are reminiscent of those of an antiqua typeface provide the font with a restrained yet friendly and lively tone. Available in five weights, each with three different kerning widths and matching genuine italic variants, FF Fago is equipped for practically every situation. There are also small caps, oldstyle and lining figures, a selection of ligatures and geometric symbols. The range of potential applications of this universal font is almost inexhaustible ? it can be used in packaging design, on signs, posters and even for setting longer text sections. Fago is the ideal partner for those working on major corporate projects! FF Fago Correspondence Sans und Correspondence SerifThe Correspondence versions of Fago have been optimized for use in the business environment and in office communication. The carefully modified characters have a particularly robust feel, so that the clear, easily differentiated glyphs allow for straightforward communication even on screen. With these aims in mind, Schäfer has not only adjusted the x-height, but has provided certain letters in the sans variant ? such as the lowercase "i", the "r" and the uppercase "I" ? with serifs. Correspondence Serif, on the other hand, has been conceived as a slab serif throughout and in appearance has the look of the letters produced by the old office typewriting machines. An individual note has been added by providing a few unusual serif forms, as for example in the case of the "m", the "v" and the "y". Both Correspondence Sans and Serif are available in two weights with complementary italic versions and thus are ideally suited for use with standard office programs. This is all rounded off with a selection of office symbols. FF Fago Monospaced The use of a few typographic tricks is necessary to ensure that the letters of the alphabet appear to have the same width. Narrow letters such as "r" and "i" have been made to seem more expansive by using prominent serifs while the broader letters ? a good example is the "m" ? have the forms seen in a condensed font. And it is thanks to this design strategy that Fago Monospaced has the character of old typewriter text. What was once unavoidable because of the technology of the time is now a welcome alternative that can be used for the purposes of emphasis. As an additional supplement to the Fago superfamily, Fago Monospaced can be used, for example, to set short notes or draw attention to special text passages. There are three weights, in their original form without italic variants or small caps, but offering an alternative, technical form of the "0" with a crossbar.

Le Havre. It's a family with no lack of characters diverse, yet none are as deep or tested in their appearance as the weathered, hand-drawn texture of Le Havre Hand. Tall and lean, the well-aged face carries with it the stories of a thousand miles. Starting with a sans as its origin, this handwritten font's layered structure has been shaped through time and trial, ultimately capturing the simple beauty of a wise, experienced character. This layer-based font family includes style variations and new layering solutions. Le Havre Hand includes 21 font files. It also includes an outline, crosshatched versions and five inline variations, several extruded variants including a unique wireframe options. There are two extruded fonts and two drop shadow fonts. For users that have Opentype programs, such as Adobe Illustrator, Photoshop, InDesign, Microsoft Publisher and Quark, each font also comes with an established set of art deco alternatives. Le Havre Hand's alternate characters come together to exhibit a clear sensitivity to the art deco style. Use them on their own or increase your options by using them with any of the other members of the Le Havre family. Take time to look deep into the soul of Le Havre Hand. It's often the tested, weathered hand that is most reliable to guide you to success.

Philip Bouwsma's Symposium Pro is a wide Carolingian script that can be set simply or with a wide range of flourishes. It takes its inspiration from the scriptoria of the twelfth century, particularly in Spain, where Christians, Muslims and Jews lived harmoniously in a brilliant culture for two centuries. As manuscripts were translated and copied to meet the Western demand for classical texts, calligraphic elements from Arabic and Hebrew spread throughout Europe, sparking a proliferation of new styles that brought the simple book hand to a higher level. Symposium Pro spans a broad range of time and space, from the court of Charlemagne to the Arabian nights and Renaissance Florence. Symposium Pro comes in four weights, ranging from Light to Bold, with each font containing over 1200 glyphs. Variations on every letter form, from swashes to subtle alterations, are plenty, with some even having up to 40 alternates. Also plenty are the embedded ornaments and flourishes, over a hundred of them. Keep that glyph palette handy for many pleasant surprises and easy setting solutions.

very traditional forms strongly slanted italic consistant proportions extraordinary ligatures swashes alternate letters alternate figures lower case l with a hooked “foot” Believe it or not, there are hardly any sans serif fonts in which the lower case letter l also has the hooked form of an l. Instead, we readers have to constantly distinguish whether we are seeing an uppercase I or a lower case l — just take a look at the word “Illinois”... The ingoFont Analogue was developed for exactly this reason. The intent: To create a pretty much »ordinary«, even classical font with its most striking characteristic being the inclusion of the “crooked l.” As a model, I used the »mother of all sans serifs«, Akzidenz Grotesk from Berthold, with its beginnings going back to the 19th century. Analogue is so to say a new interpretation of Akzidenz Grotesk from ingoFonts. All characters — following the model — have been newly designed. And if you want to emphasize the shape of the hooked foot even more, you can also activate the alternate styles for d, h, m, n (Style Set 1). Conversely, the alternate a somewhat softens the “hooked” impression (Style Set 2). The slanted versions — it isn’t truly a real cursive font — are noticeably stronger with 13° than the italics in comparable fonts, and were given a round e with a mind of its own which distinguishes itself considerably compared to the upright characters in the overall appearance of the font. More modern and formal solutions in detail were chosen for some of the characters, for example the M was given lightly slanted sides; the a reflects the curves of the s; the “feet” of a, l and t match; the flared legs of K and R became a “foot”, too. General proportions were carried over almost completely with no changes from Akzidenz Grotesk as well as the slanted trimming on the open forms of a, c, e, s; in comparison, C, G and S were given straight endings. Analogue contains many ligatures, even discretional ligatures, plus proportional, old style as well as tabular figures. All in all, at first sight Analogue brings back memories of the charm of its well-known predecessor; and yet, many small differences give Analogue an unmistakable certain something...

Alethia Next is a grotesque sans-serif typeface with high contrast in all weights. It has been designed to serve as a display typeface in various editorial projects, such as magazines or corporate brochures, as a sans-serif pair to serif types of modern style. Alethia Next comes in 7 weights + matching italics and upright italics, each supporting numerous Latin-based languages as well as major Cyrillic languages including Bulgarian local forms. It is packed with OpenType features like ligatures, small caps, and numerous alternatives.

BC Away is a display typeface. It has emerged from the idea of drawing letterforms with a single-line path. Thanks to this idea, the characters are designed out of standard and conventional forms. Character designs are a combination of sharp corners and smooth curves, at the same time keeping readability. Some parts have been left blank in accordance with the letter forms. The name 'Away' represents these blanks. Also, the word 'a way' refers to the design of letterforms using a single-way.

In its heyday, the Starlight Room of the Waldorf-Astoria in New York City quite frequently printed lunch and dinner menus for not only their rotating bill of fare, but also for special events held there. The 1937 Electrolux (Eastern) Appreciation Banquet has its own menu cover, and the lettering was in a simple, yet Art-Deco influenced condensed block design with squared features. This simple and quirky typeface has been digitally redrawn as Sales Convention JNL, and is available in both regular and oblique versions.

Ever wonder what language looks like? This type decided to dive into this idea... how audible and visual forms play with each other. The forms you see also have been waterjet-cut out of stainless steel sheets. With these physical forms, one day in a recording studio and a mallet in hand later... we get this. Link to Audio Files: http://vladrudakov.com/files/Reading%20Frequency%20Audio.zip (If you use for samples– have fun, just shoot me an email w/ final product) vlad (at) vladvertising.com

Circolino is calligraphic script typeface set that is inspired by the letterforms taught in Italian schools. Each letter combination is designed to tie in perfectly within the word. In this regard, many contextual alternatives and letter variants have been designed, especially to make a more calligraphic feel. The Circolino character set consists of two families: Circolino Classic and Circolino Sport. The Classic Family has an almost vertical tilt axis, while Sport Family has a much more pronounced tilt axis that gives it more dynamism and movement.

Released by Intertype in the 1930’s, Vogue was a geometric sans serif rival to Futura and Kabel. Vogue had many unique quirks such as its distinctive G, that striking Q with a vertical tail, and many others. Almost ninety years later there has been no decent digital revival of this wonderful typeface... until now. Intervogue brings this classic to life in the modern age. Seven weights complete with true obliques and an alternate cut give Intervogue the versatility to be a true workhorse.

Montague Script Bold is a beefed up version of the 2009 Type Directors Club Award winning Montague Script. The added weight makes it more ideal for display purposes like book titling, packaging, and headlines. Like the original award winning version, it features an energetic rhythm with loads of swashes and ligatures. Having its origin in fine sable brush lettering done on smooth vellum paper, both versions are ideal for greeting card and invitation text. There are beginning, ending, and alternate versions for almost every letter.

Released by Intertype in the 1930’s, Vogue, was a geometric sans serif rival to Futura and Kabel. Vogue had many unique quirks like its distinct G, that striking Q with a vertical tail, and many others. Almost ninety years later there has been no decent digital revival of this wonderful typeface... until now. Intervogue Soft brings this classic to life in the modern age. Seven weights complete with true obliques and an alternate cut give Intervogue Soft the versatility to be a true workhorse.

A 1918 lettering instruction book by William Hugh Gordon presented a number of lettering styles that were geared toward sign and show card painters along with tips and tricks regarding the correct construction of such signs for maximum effect. One pen lettered Roman alphabet with a beautiful set of numerals has been recreated digitally as Pen Elegant JNL, which is available in both regular and oblique versions. To note, Gordon was the co-inventor of the Speedball lettering pen with Ross F. George in 1915.

The inspiration source for MFC Sansome Monogram is a decorative serif lettering style that comes from the book Henderson's Sign Painter from 1906. Known as "Rustic Roman" and originally designed by John F. Irwin, this fantastic typeface has been digitally revived and expanded for monogram designs. While the original lettering did not include numerals and was never originally intended for monograms, its ornate nature lends itself so wonderfully to the craft. A PDF guidebook for MFC Sansome Monogram is available under the Gallery tab.

A pleasant Art Nouveau hand lettered title is featured on the sheet music cover for "You Brought A New Kind of Love to Me". The song is from the 1930 Paramount film "The Big Pond" featuring Maurice Chevalier and Claudette Colbert. The original lettering was done with a round point pen nib, and showed a lot of small inconsistencies. For the digital version it has been "tightened up" a bit and is now available as Nouveau Fashion JNL, in both regular and oblique versions.

The Sommet series has been updated with a rounded variant. Sommet rounded retains its predecessor's high-tech web 2.0 character but features blunted terminators, making for a much warmer and friendlier impression. Sommet Rounded features a tall x-height, and its letterforms are compressed, perfect for when layout space is at a premium Sommet Rounded can be easily mixed and matched with its non-rounded relative. Sommet Rounded includes four weights and italics for plenty of design options and is suitable for body copy and display text.

The Raleigh Hotel at 18th Street and Collins Avenue on Miami Beach is an Art Deco landmark and part of the city's popular tourist district. A vintage matchbook from the hotel had its name hand lettered in what is now Beachfront Hotel JNL; available in both regular and oblique versions. The lower case letters have been made more traditional, eliminating the Deco-influenced "overhangs" present on the capital letters, and an alternate "E" from the original matchbook design is available on the bar and broken bar keys.

Fábrica is an exquisite display letter with flair. Its delicate curves have been carefully honed; yet its beauty is seemingly effortless. To add to its appeal, Fábrica is equipped with several handy features such as ligatures (there are plenty of them), old style figures and fractions. Its true crown jewel, however, is the finely tuned hairline accents – no longer will a diacritical mark ruin your heading. Find those under a feature called Thin accents. Use Fábrica to turn your communication into statements of divine elegance.

Tangent provides a fresh new look on serif dominant typefaces. Its strict graphic outline makes it appear crisp, lively and unsentimental; and at the same time humanistic virtues have also been well taken into account. Tangentd consists of 18 styles. It comes in OpenType format and provides an extended language support. All weights contain standard and discretionary ligatures, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternative characters.

A deconstructive variation of ”Clarendon“ DéFormé was born out of the distortion of the time-honored ”Clarendon“ letterforms, in which the stems and thin strokes have been reversed. Thus, a typeface was created which will remind some readers of a Western typeface, and others of the ordinary typeface of a typewriter. Actually, it is still a robust Clarendon, which has survived ists disfigurement quite well. DéFormé, like its ”mother“, is easily legible, in spite of the inherent emphasis which one is not used to seeing.

Speeday is a Display and Sans Serif typeface family, slanted at 23 ° with a rounded finish, with 3 styles, Regular, Bold and Small Caps that include 9 sets of numbers, 3 sets of uppercase and alternate letters, as well as advanced Open functions Type. Thick typography with a contemporary appearance that brings great dynamism to the texts written with it, its use in graphic, editorial and advertising design guarantees originality, difference and maximum readability, the kerning has been carefully configured in all versions. See specimen in PDF

Primus has been designed to express the feelings of future, science and innovativeness while being simple and clean. It’s a geometric typeface with rounded edges, carefully designed and kerned to achieve a high visual quality that would make it a perfect typeface for any kind of use. While providing a clean and enjoyable reading when it’s used for text purposes, Primus is primarily effective as a display typeface that can be used for logotypes, brand identities, advertisements and so on, to fully reflect our era and beyond.

Basati is a display typeface designed for headlines and hard-hitting messages. It is sharp, heavy, and hard as an axe. But don’t be fooled by its rough look or the impression of having been carved with a machete. Each character is precise and sharp as a scalpel, and in that perfectly cut informality lies her deliberately wild temperament. Perhaps because its design was conceived during a severe bout of lumbago, its strokes are heavy and provocative, as if trying to defy logic and gravity alike.

A vintage look to the future of type, this funky typestyle with circular cut outs was stylish for its day, and a true novelty for today. Blackhole PB began as a digitization of a film typeface known as Circue Solid by LetterGraphics. This typestyle has such funkadelic appeal to it that it just makes me smile. Definitely not for broad uses, but full of novel flair. This font is the bees knees for anyone with a circle fetish. They are like hidden mickeys in this typestyle, building up curves and counters all over the place. Take it for a spin and have a flashback to wilder times.

A dinner is not complete without a fine appetizer. Whatever you dinner will be, CA Negroni is the perfect introduction. Delivered in three flavors, Normal (Light + Black + Fill), Inline and Round. Versatility is proved by the extensive language support, covering whole Central Europe. CA Negroni is the well aged and improved version of a typographic classic: in the beginning of the 20th century, type in advertising was mostly drawn by hand. A master of this art and pioneer in logo-design was Wilhelm Deffke (1187–1950). CA Negroni is inspired by his kind of bold and solid letterings, picking up some of the charming details while leaving away other that might have a disturbing effect on the general look. Two stylistic sets let you choose between a more serious or a more playful look.