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  1. Easter Moment by AEN Creative Studio, $15.00
    Easter Moment is a natural cute handwritten font. It is ideal for Easter-themed crafting, greeting cards, or any other design that may need a lovely, personalized touch! This font is PUA encoded which means you can access all of the glyphs and swashes with ease!
  2. Diagonal ND by Neufville Digital, $29.60
    Inspired by Barcelona’s Diagonal street, Antoni Morillas designed Diagonal ND in 1970. A sans that alternates straight and inclined lines, with a strong rhythm and its own personality. Its range of possible usages are very varied: signage, headlines, packaging, etc. Diagonal is a Trademark of BauerTypes SL
  3. Alastrina by Areatype, $13.00
    Alastrina is a new, very interesting brushed font. This font family is perfect for branding projects, logos, product packaging, posters, invitations, greeting cards, news, blogs, everything including personal charm and more. Thanks so much for looking and please let me know if you have any questions.
  4. Environment by Wildan Type, $10.00
    Environment is an geometric, minimalism and elegant sans serif font. It perfectly used for product presentation, elegant logo design, packaging or invitation cards Four weights, four very different personalities. Environment Bold Environment Bold Italic Environment Italic Invorenment Regular Features Four weights/ Numbers & Punctuation / Extensive Language Support/Alternate
  5. Aouar by Bryantamanh, $12.00
    Introducing Aouar. Minimalist, modern, elegant sans display font. Inspired by a minimal luxury theme with desert landscape feels that makes the font has a unique personality, you can use it for branding, social media, posters, packaging, & more. Aouar font OpenType feature, ligatures, alternates, and Multilingual support.
  6. Mister Giacco Pro by Sudtipos, $39.00
    Mister Giacco Pro, designed by Diego Giaccone, is a simple stroke sans serif font designed with a solid structure that is ideal for corporate use, branding and any design where legibility and personality are required. It is available in 3 weights including small caps and italics.
  7. Orange Mochi by RA Studio, $14.00
    Flying, elegant, handwritten font Orange Mochi. The font is built on the basis of personal handwriting, has narrow and wide glyphs, brave external elements, alternative letters and funny ligatures. The font works well in an array of text, titles and logos. Display font Extended latin & cyrillic
  8. Jacob Riley by Magpie Paper Works, $32.00
    Jacob Riley is based on antique 18th century printers’ specimens and has been hand-illustrated with calligraphy nibs dipped in walnut ink. A goodly fellow, Jacob delights in uses varied and sundry including personal correspondence, rustic decor, graphic display and even amongst the pages of children’s books.
  9. John Handy by ITC, $29.99
    John Handy is the work of British designer Timothy Donaldson and based on his own handwriting. Part of the ongoing trend for casual letterforms in display typography, John Handy is an excellent choice for letters, greeting cards, menus, wherever an elegant yet personal look is desired.
  10. Geotype by Say Studio, $10.00
    Geotype is typeface inspired by circle shapes simple but significant, and defined by its crisp edges and modern touches. It is designed for optimal legibility. An lowercase is unique with some alternates, Geotyface makes a statement without making a scene. Three weights, four very different personalities.
  11. Marthin by Subectype, $18.00
    Introducing Marthin - a new modern signature font with elegant lines that makes this font perfect for your personal branding and any awesome project, such as logos, invitations, stationery, wedding designs, social media posts, advertisements, product packaging, product designs, labels, photography, watermarks, special events and much more !
  12. Nestor Quirky Typeface by Hipfonts, $18.00
    Nestor is a retro inspired display typeface that's unique, lovable, and quirky. It's perfect for headlines, advertising, posters, branding, social media, quotes, prints, and much more. If you're in need of a typeface that has groovy curves with a bold personality, then Nestor is for you.
  13. Carolline by Cititype, $19.00
    Carolline is a romantic and stylish handwritten font. It features a varying baseline, smooth lines, gorgeous glyphs and stunning alternates. Carolline looks beautiful on a variety of designs requiring a personalized style, such as wedding invitations, thank you cards, weddings, greeting cards, logos and so on.
  14. Calligramy by IbeyDesign, $16.00
    Calligramy Calligraphy Script Font is a unique stylish calligraphy font. It’s perfect for adding a personal charm to your photography, watermarks, social media posts, advertisements, logos & branding, invitations, product designs, labels, stationery, wedding designs, product packaging, special events, or anything that need calligraphy or handwriting taste.
  15. PF Bague Slab Pro by Parachute, $79.00
    PF Bague Slab Pro draws its inspiration from early 20th century slabs and was designed as a companion to Bague Sans, a versatile monoline typeface with a distinct and eye-catching personality. Following its predecessor’s design guidelines, it overcomes the monotonous and mechanical rigidity of early geometrics by introducing subtle variations in stroke width and semi-wedge serifs rather than square slabs. These striking serifs, along with a mixture of attractive letterforms, exude a strong, modern and energetic personality at display sizes. On the other hand, at small sizes these distinct characteristics become subtle and the simplistic geometric personality of the typeface comes in place to offer a highly readable text. Bague Slab Pro is a very clean and legible typeface with a warm and well-balanced texture which is ideal for editorial design, branding and corporate identity. This superfamily includes 18 weights from Hairline to Ultra Black with a consistent and well-refined structure. The italics are slightly narrower than the romans with cursive characteristics. Each style consists of 718 glyphs with 13 opentype features and an extended set of characters which supports simultaneously Latin, Cyrillic and Greek. PDF Specimen Bague Slab Pro on Behance
  16. FS Sammy by Fontsmith, $80.00
    Chalky Spritely and full of personality, FS Sammy is a hand-drawn font with a chalky texture, available in one weight only. Give Sammy a run in branding, packaging or billboard advertising for a fresh, informal, honest personality. Calligraphic Too many script fonts have a rushed and thrown-together feel about them. It’s a deceptively complex feat to achieve forms that hold together neatly in text yet still have the breezy, natural air of real handwriting. That’s FS Sammy: considered and crafted. Pencil FS Sammy was originally drawn for a drinks manufacturer by Fontsmith’s calligrapher, Sehmi Satwinder, who made handwritten impressions with a large soft pencil on textured watercolour paper. The digital interpretation of Sehmi’s letters was pushed to its limits and, after a lot of experimentation, a balanced alphabet was achieved. Texture and spirit FS Sammy’s success and uniqueness within the script font category is down to its versatility. In the large text of billboard advertising or headlines, all of its texture comes to life, and small, on menus or booklets, it conveys all of the spirit and personality of a considered piece of handwriting.
  17. Hand Shop Pack by Fontscafe, $29.00
    We’re really excited to unveil our all-new line of ‘HAND SHOP FONTS’. As the name suggests, these are fonts that have a hand-made or hand-typography feel reminiscent of shop signboards from the past with an attentive focus by the shop owners, always looking to discover exciting and unique ways to promote their products or services. While for decades typography has strived hard for perfection, one of the routes taken by the typography world as a whole has been to eliminate any form of ‘human imperfection’ in the typesets, but what about the times when you DO want to send across emotions of a personal human touch through your fonts? We did a step back...these fonts will give your shop-signs a personal touch, telling your buyers that they will get personalized attention, be it through an online or an offline business…We hope you love them as much as we do. The “Hand Shop EXTENDED Pack” containing a total of 14 fonts from the “Hand Shop Banners & Elements Pack” (3 fonts) , the “Hand Shop Typography Pack 01” (8 fonts) and the “Hand Shop Typography Pack 02” (3 fonts)
  18. Eloque by Prestigetype Studio, $18.00
    The power of a bold and strong personality of visual brand identity is that it can convince the target audience of the brand's value. In creating a strong visual identity, the brand must pay attention to every aspect of the element, one of which is the typeface. As for the solutions in finding the exact typefaces with strong characters, we created Eloque Typeface. This model is the brand new design with a modern, stylish, and bold accent that shall fabricate a more emphatic character personality. These fonts are design to pair harmoniously, perfect use for visual brand identities and personal identities such as logos, headlines, titles, labels, stationery, social media, business cards, or any advertising purposes. Eloque includes: Sans serif and script font style Numbers and punctuation Multilingual Ligatures Alternates Opentype features We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so you can see and access all Glyph variations. We hope you enjoy our font - please do let us know by emailing us at info@prestigetype.com or prestigetypestudio@gmail.com if you need something!
  19. Coco Gothic Pro by Zetafonts, $39.00
    Inspired by a biography of Coco Chanel and trying to capture the quintessential mood of classical fashion elegance, Cosimo Lorenzo Pancini designed Coco Gothic looking for the effect that the first geometric sans typefaces (like Futura, Kabel or the italian eponyms like Semplicità) had when printed on paper. The crisp modernist shapes acquired in printing charme and warmth through a slight rounding of the corners that is translated digitally in the design of Coco Gothic. This signature touch is enhanced by the inclusion of light humanist touches to the proportions of the letters, resulting in the unique mix that makes Coco Gothic one of our best sellers, with a look that is both contemporary and vintage. After six years from the original project (that has spawned in the meanwhile successful families like Cocogoose and Coco Sharp), we went back to the design to completely redraw and expand the original family, creating with a Pro version that has better on-screen readability, a wider weight range, variable type versions and more language coverage (with Coco Gothic Arabic adding a new script to the latin, greek and Cyrillic of the original). Coco Gothic Pro comes in three subfamilies, each with seven weights with matching italics and featuring an extended character set with open type support for small caps, ligatures, alternates, European languages, Greek and Cyrillic alphabets. The original, body-text optimised Coco Gothic and Coco Gothic Alternate subfamilies have been kept for compatibility with the previous version, while a new Coco Gothic Display subfamily has been developed with a complete redesign aimed at display usage, featuring tighter spacing and optimised letterforms. A distinguishing feature of Coco Gothic Pro is the inclusion of ten alternate historical sets that allow you to use the typeface as a true “typographic time machine”, selecting period letterforms that range from art deco and nouveau, to modernism and to eighties’ minimalism. Equipped with such an array of historical variants, Coco Gothic Pro becomes an encyclopedia of styles from the last century, ready to transform itself and adapt to the mood of your text.
  20. Piercing by Linotype, $29.99
    Piercing is part of a series of typographic experiments from the young Swiss designer Michael Parson. In the Piercing family, which contains three separate weights, Parson has successfully transformed the movements of points and lines into a fabulous display of alphabets. But you can use Piercing as your key to the techno scene: these letters, made up of fine lines terminated by dots, virtually groove with the beat as you set them in text. Like a musical score, they provide a fantastic look just right for your next flyer. Piercing is one of ten experiments in constructed letter design that Parson has included in the Take Type 5 collection from Linotype GmbH."
  21. Linefeed by Typodermic, $11.95
    Introducing Linefeed, the retro-inspired monospaced typeface that transports you back to the 1960s and 1970s era of computer band printers. Drawing inspiration from the revolutionary technology of the time, Linefeed captures the essence of the clunky yet iconic machines that were responsible for producing some of the most important documents of the time. Imagine a row of hammers, one for each column, smacking the paper against the ribbon and raised characters embossed on a constantly revolving steel band. This is the heart of the Linefeed font, paying homage to the technology that paved the way for the digital age. Most band printers of the time were restricted to uppercase, digits, and a little punctuation to ensure maximum efficiency, but Linefeed brings this beloved typeface to life with added lowercase letters, extra punctuation, and accents. Linefeed was once one of the most widely used computer fonts during the 1960s and 1970s. It could be found on a plethora of documents, including driver’s licenses, magazine subscription labels, report cards, invoices, and auto dealership window stickers, among other things. In a world where sleek and modern designs dominate, Linefeed offers a refreshing throwback to the golden age of computing. Its technical design, inspired by the machines of yesteryear, is a testament to the ingenuity and creativity of early computer designers. With its monospaced layout and vintage charm, Linefeed is sure to bring a touch of nostalgia to any design project. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  22. Reticulan - Unknown license
  23. StamPete by JOEBOB graphics, $9.00
    A font made with a children’s stamp set using too little ink. Not a complete set of characters. %
  24. St Lorie by Stereotypes, $29.00
    St Lorie is inspired by handmade lettering in logos, but it was drawn completely by the digital method.
  25. Sgraffio by Eurotypo, $48.00
    Sgraffio is a classic script font with an elegant contemporary style. Inspired by the CopperPlate script, it is an updated viewpoint. The special characteristics of this typeface is that its strokes are agile and dynamic, with slight and smooth variations in thickness, giving to the final art a sophisticated atmosphere. It is attractive and readable. It can be used in decorative titles, as well as in large readable text. Contain a useful set of OpenType features that can help you in many typographic fine adjustments, you can choose from different alternates, swashes, discretionary and standard ligatures. This fonts is completed with Old Style figures and Central European languages. It is ideal for fashion magazines, advertising, business web, logotypes, lettering - logotypes, e-commerce brands, books, greeting / wedding cards, packaging, labels or any type of effective visual communication purpose.
  26. Calicanto by Sudtipos, $39.00
    Alejandro Freitez’s first commercial typeface is inspired by contemporary serifs and newspaper typography. Calicanto is a compact typeface with strong serifs, symmetrical curves and a vertical axis. It has open counters and a generous x-height with slightly condensed characters and low contrast strokes. The design of its letters are simple (with a precise rationale), and it is ideal for combining different variables and typographic bodies, for digital and printed media. Each of the 12 variables has 750 glyphs (supporting more than 90 languages), with small caps, ligatures, lining figures by default, OldStyle and tabular, mathematical and currency symbols for each set of numerals, intelligent fractions, lower and upper numerals, glyphs sensitive to capital letters and circular numerals, among other OpenType functions that make it ideal for composing demanding texts for books, magazines, newspapers, annual reports, and much more.
  27. Snatch by Latinotype, $29.00
    Snatch is a dynamic and expressive type system designed for impassioned and unprejudiced creative directors who look to combine the rough with the sexy. The font is well-suited for publishing projects, branding and packaging. Snatch is composed of three sections: a group of sharp-shaped uppercase fonts (small caps and all caps) in 5 weights, a set of script catchwords and eclectic sets of dingbats and flags that communicate the blue-sky thinking and feel of the project. Snatch—a collaborative project between Bercz and Latinotype Team—is the wild, condensed sister of BOWIE and it was developed by Valentina Vega, Rodrigo Fuenzalida and César Araya, under the supervision of Dany Berczeller, Daniel Hernández y Luciano Vergara. The family consists of 5 weights, ranging from Thin to Black, and comes with a 679-character set that supports 206 languages.
  28. Sancoale Slab by insigne, $32.00
    The contemporary feel of the Sancoale superfamily takes a bolder turn with this futuristic slab. Built from Sancoale's successfully simple geometry, Slab's serif elements and tall x-height give the face an energetic, yet clean figure that easily complements its cousins: Sancoale Softened--a sans with blunted terminals; Sancoale Narrow; and, of course, the original Sancoale itself. The weights of each member have been balanced carefully to ensure compatibility with the others, and when used together, the combination creates a powerful design that is easy to identify. With weights ranging from the classier Thin to the authoritative Black, Slab opens the door to a range of applications. Used in different text sizes, its tech image is legible and neutral enough for longer bodies of copy--both in print and on the web. Have a more prominent need? The web font also stands out well in a headline or even as a display face. Slabís great personality puts a strong foot forward without giving its reader a kick in the teeth. Whatever the task, this font's one to capture the Zeitgeist into your work. All Insigne fonts are fully loaded with OpenType features. Sancoale Slab is also equipped for complex professional typography, including alternates with stems, small caps and plenty of alts, including "normalized" capitals and lowercase letters. The face includes a number of numeral sets, including fractions, old-style and lining figures with superiors and inferiors. OpenType-capable applications such as Quark or the Adobe suite can take full advantage of automatically replacing ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Included are small caps, fractions, old-style and lining numbers, scientific superior/inferior figures, complete ordinal and inferior alphabet, and a set of symbols and arrows. The Sancoale family also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Sancoale Slab supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging.
  29. This Notes by Afkari Studio, $13.00
    Introducing This Notes - Handwritten Marker Note Font is a delightful testament to the artistry of handwriting, meticulously crafted to infuse your designs with an authentic, hand-drawn aesthetic. With a distinctive yet versatile style, This Note is poised to enhance a diverse array of design projects, serving as a conduit for creativity and expression. At its core, This Note embodies the charm of handwritten notes, capturing the nuances and imperfections that make each stroke unique. It's a natural flow and effortless elegance make it an ideal choice for a multitude of graphic endeavors, ensuring its relevance across various platforms and applications. Highlighted Features: - Complete set of uppercase and lowercase letters, numerals, and punctuation marks - Unique alternates and ligatures for added character variation - Compatible with both PC and Mac platforms - Hassle-free installation process - Seamless integration with Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Microsoft Word - No additional design software is required for full accessibility - Multilingual support encompassing characters such as ä, ö, ü, Ä, Ö, Ü, ß, ¿, and ¡ This Note transcends mere functionality; it becomes a catalyst for innovation and inspiration. Its versatility knows no bounds, seamlessly integrating into digital notes, quote designs, book covers, logos, posters, menu layouts, apparel designs, scrapbooks, comic illustrations, magazine headers, and numerous other creative avenues. The font’s adaptability is matched only by its ability to breathe life into every project it graces. Whether adorning a playful children's illustration or adding a touch of personality to a sophisticated magazine title, This Note lends an air of authenticity that captivates audiences. In conclusion, This Note Handwritten Marker Note Font isn’t merely a font; it's a conduit for creativity, a bridge between imagination and realization, poised to elevate your projects to new heights. Embrace its charm, leverage its versatility, and allow it to become the catalyst for your creative journey. Unlock the boundless potential of This Note, where each stroke tells a story and every design bears the mark of authenticity.
  30. New Yorker Type Pro by Wiescher Design, $45.00
    New-Yorker-Type was one of the first typefaces I tried my hand at in 1985. I meant it as a revival of the typeface used by the New Yorker magazine. I did not scan it. I just looked at the type and redrew it completely by hand. Only much later did I come to know, that there is a bundle of similar typefaces of that period. Rea Irvin's design for New-Yorker magazine was just one of them, maybe the best. In the next step I repaired some of the mistakes that I made more than thirty years ago. Now on the eve of 2020 I gave the font a complete overhaul and added a set of Swash Initials, Cyrillic and Greek glyphs and many ligatures. The font now has 1075 glyphs and is all set for most latin writing systems. On top of that I made two versions, a Classic one with rounded corners and a pointed Pro version for a more up-to-date look. Take your pick. Yours sincerely, honoring Rea Irvin a great type- and magazine-designer, Gert Wiescher
  31. Augsburger by HiH, $12.00
    The Augsburger Family is a product of the Art Nouveau period in Germany and Austria, reflecting the darker, heavier Jugendstil approach typical of the Secession movement in these two countries. Originally released by H. Berthold AG of Berlin and Bauer & Co. of Stuttgart in 1902, Augsburger has been attributed to the designer Peter Schnorr. This current version represents a year-long revision of the Augsburger Family. All three fonts have been updated to eliminate duel encoding, harmonize metrics, and review all glyphs. In addition, the following features have been included in the individual fonts: Augsburger Schrift: a total of 249 glyphs have been added, for a total of 467 and an increase of 114%. New are Tabular Numbers, Small Caps, a variety of Ligatures and the refinement of all accents. Augsburger Initials: complete redesign of upper case, inclusion of upper case from Schrift instead of lower case, plus inclusion of small caps and a selection of appropriate ligature. Augsburger Ornamente: includes some additional glyphs. Augsburger may be purchased as a complete family or as individual fonts. Each font package includes both TTF and OTF versions to allow you to select what is most useful to you.
  32. New Yorker Type Classic by Wiescher Design, $45.00
    New-Yorker-Type was one of the first typefaces I tried my hand at in 1985. I meant it as a revival of the typeface used by the New Yorker magazine. I did not scan it. I just looked at the type and redrew it completely by hand. Only much later did I come to know, that there is a bundle of similar typefaces of that period. Rea Irvin's design for New-Yorker magazine was just one of them, maybe the best. In the next step I repaired some of the mistakes that I made more than thirty years ago. Now on the eve of 2020 I gave the font a complete overhaul and added a set of Swash Initials, Cyrillic and Greek glyphs and many ligatures. The font now has 1075 glyphs and is all set for most latin writing systems. On top of that I made two versions, a Classic one with rounded corners and a pointed Pro version for a more up-to-date look. Take your pick. Yours sincerely, honoring Rea Irvin a great type- and magazine-designer, Gert Wiescher
  33. Major by Fox7, $14.00
    Major Font is designed to be versatile. Compatible with both modern and vintage design styles. You can use it for various projects, such as blog posts, logos, branding, ads, invitations, greeting cards, planners, photo albums, decorations, and much more. Hope you are happy and enjoy your creations. Thank you!
  34. Abdo Title by Abdo Fonts, $49.50
    Abdo Title is a simple Naskh font for newspaper and magazines discriminate accurately design and clarity of reading. Abdo Title is compatible with the various operation systems and modern software. We will later add the rest of the weights. This font also suitable for books titles and advertisement.
  35. Road Bridge by Fox7, $12.00
    Designed to be versatile, the Road Bridge font is a great choice for any type of project. Compatible with both modern and vintage design styles. You can use it for various projects, such as blog posts, logos, branding, ads, invitations, greeting cards, planners, photo albums, decorations, and much more.
  36. Good Summer by Sipanji21, $15.00
    Good Summer is a handwritten font with playfull touch. It offers support of English Language. Standard punctuation glyphs are included. Great for crafters and graphics artist alike. Compatible with all operation systems. Its playfulness make it great for creative projects, be inspirational wall posters, logo, branding, and more.
  37. Hostil by Intellecta Design, $34.95
    Hostil is a modern typeface ready to fight for you. In any territory. Hostil has complete sets in Latin, Hebrew, Cyrillic, and Greek chracters. Plus Central European, Vietnamese, Baltic, Turkish complete sets with all diacritic signs and punctuation marks and extra characters belonging this ranges. Hostil has a wide variety of presentations, like Regular, Bold, Italic, Outline Wide, ExtraWide, Shadow and Compressed.
  38. McKenna Handletter NF by Nick's Fonts, $10.00
    Here’s a warm, casual text font based on an early twentieth century work by lettering artist Elizabeth Colwell, released by American Type Founders in 1923. For this update, all four fonts have been completely redrawn, and many new characters have been added. Both versions of this font contain the complete Latin A Extended character set, as well as extended ligatures and fractions.
  39. Neue Haas Grotesk Display by Linotype, $33.99
    The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and released as Helvetica by Linotype AG. As Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original. For instance, the matrices for Regular and Bold had to be of equal widths, and therefore the Bold was redrawn at a considerably narrower proportion. During the transition from metal to phototypesetting, Helvetica underwent additional modifications. In the 1980s Neue Helvetica was produced as a rationalized, standardized version. For Christian Schwartz, the assignment to design a digital revival of Neue Haas Grotesk was an occasion to set history straight. “Much of the warm personality of Miedinger’s shapes was lost along the way. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedinger’s original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type).” Schwartz’s revival was originally commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. Its thinnest weight was designed by Berton Hasebe.
  40. Unreal Tournament - Unknown license
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