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  1. Slapstick by Sensatype Studio, $15.00
    A Modern Ligature Fancy Font that we created special for Funny, Cute and Children branding needs, with extra ligature characters in unique shape will be ready to add value of your brand. It so nice to leverage designer or product owner that need solutions to make their design look more classy and modern. And specially for this font, We prepared any alternate characters to help you create unlimited variations for your creative needs. Slapstick Modern Ligature Fancy Font ready with: Any options to get creative variations (combination of Any Ligatures) Preview as a inspirations that you can do with Slapstick font Ready with Lowercase and Uppercase characters Wish you enjoy our font. :)
  2. Amanzi by Scholtz Fonts, $19.00
    This African font is modern and fluid. Its name means "water" in the Zulu language, and like the deep rivers that flow through the African jungles, it contains few straight lines. Use it when you want to convey a feeling of strength combined with flexibility. Use it for headings, posters and adverts when you want to create an impact. This African font includes a full character set: - all the upper and lower case letters, as well as all numerals, punctuation and special characters. The numerals are mono-spaced so that they will line up correctly in columns of figures. The letters of the alphabet are spaced according to their width and are carefully kerned to create an attractive appearance.
  3. Candy Design by Typophobia, $20.00
    Candy Design is a display font containing 265 glyphs. It was designed during a stay in Tanzania, Zanzibar in 2022. The main idea was to combine a sans-serif modernist, grotesque typeface with the addition of delicate Arabic accents. Its main assumption of use is posters, product design and branding. Unusual, dynamic and unpredictable accents that are found in practically every letter give the character of a very custom font, also completely not intended for typesetting, which, contrary to the features mentioned above, remains legible. Usually all letters are of the same size - however, as we used to when designing, hide small flavors in the whole sequence of numbers / letters and characters.
  4. Mojito Youth by Jolicia Type, $19.00
    Mojito Youth is a charming display font that combines the timeless charm of a vintage aesthetic with a vibrant retro spirit. This font was carefully crafted to evoke a feeling of nostalgia while exuding a youthful energy that aligns with contemporary design trends. Equipped with a modern touch, Mojito Youth exudes a cheerful and youthful elegance. This font strikes a balance between past and present, making it versatile for a variety of applications, from branding to product packaging. Mojito Youth reflects the authenticity of handmade writing. Irregularities and imperfections in the design contribute to its authentic vintage appeal. Let your creativity flow with the perfect blend of vintage charm and contemporary style with Mojito Youth.
  5. Nurani by Allouse Studio, $16.00
    Nurani is a bold marker font that will bring an marker feel to your designs in need. Nurani come along with Stylistic Alternates, Underline Styles and Multi-Lingual support which will add cool impression. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Nurani is perfect for any tittle, shope name or logo, this also very suitable on product packaging, branding project, magazine, social media, wedding, or just used to express words above the background. Enjoy the font, feel free to comment or feedback, send me PM or email if there are issues or queries. Thank you!
  6. Lightron by Sensatype Studio, $15.00
    Newon is an Unique Neon Light Font with Floating shape make your design look unique and modern A new Display Font that we created special for Headline, Title and more stand out typography needs, with extra ligature that will add your variations. It's so perfect to add your style and headline overview. And specially for this font, we crafted for unique style and modern feels so enjoy to create any project that will show your main idea out. Newon Neon Light Font ready with: Any options to get creative variations (combination of Ligature Characters) Preview as a inspirations that you can do with this font Ready with Uppercase & Lowercase characters Wish you enjoy our font. :)
  7. Sztos by Borutta Group, $39.00
    Sztos (2018-2022) is a remix of one of the most famous grotesques used in Poland – Baccarat (published by Jan Idźkowski i S-ka in 1922). My version loosely refers to the original. On the one hand, I wanted to modernize the drawing and proportions, on the other hand, I did’t want to lose the historical flavour and details in which you can still feel traditional printing. In addition to the fairly wide version of the normal style, there is also a narrow version. Thanks to this contrast, Sztos gives the possibility of expressive combinations of different styles. The whole family consists of 10 weights, two widths and an additional slant version. Design Support: Małgorzata Bartosik, Karol Mularczyk
  8. Sregs Serif Display by Propertype, $18.00
    Sregs Serif Display Family A Serif family inspired by popular 1960s-80s typography. Combined with modern nuances that are much in vogue in now days. Reflexive serifs with soft transitions make the letters easy to read and recognize. Its 7 weight with 2 style (Standard and Italic) variations provide several options that will help you find the ideal typographic feel for your project. Made for use in branding projects, large-scale printing such as billboards, signboards, titles, headlines, writing on short paragraphs, books title, page titles, taglines, websites, apps, logos, etc. Several Alternatives letters can be used to create a variety of design style or to make changed some letter in text.
  9. New Comer Sans by ave, $12.00
    New Comer Sans is a combination of two ideas. First is my speed writing with flat acrylic marker on boards. And second is to make new bold font something like puffy «comic sans» font. Unstable stems (vertical main lines) give it some playful unserious character. The result is cute funny font. You can use it in short text blocks in huge and medium sizes. For example, for comic books or kids applications. NewComerSans includes: uppercase lowercase more than 480 glyphs which support Latin, Western European, Central European languages (Cyrillic is also included) Hope you are enjoying using New Comer Sans. Please do not hesitate to ask me any questions about the product. (c) Photo credit - Unsplash
  10. Istoria by Hooper Type, $12.00
    New foundry on the block, Hooper Type, kicks off it's catalogue with a versatile, story-telling serif font. With a love of the magical and a yearning for adventure, Istoria pushes away from the static, drawing in whisps and whirls that entice and excite, without distracting. Unassuming in it's long form, with delicate strokes that draw the eye, it commands attention when used in short punchy titles, or set in caps. Istoria (meaing both history and story in Greek) delights in having unusual curves, curvy straights and twisty feet which emulate those adventures and myths from days gone by. Type shouldn't interfere with the content, but it absolutely can enhance it. Hope you enjoy it!
  11. Art Galleria SS by Sensatype Studio, $15.00
    Art Galleria is a Modern Display Sans Serif A new Modern Display Sans serif that we created special for branding needs, with extra ligature in unique shape add value of your brand. It so nice to leverage designer or product owner that need solutions to make their design look more unique and modern. And specially for Art Galleria font, We prepared any ligatures, and any alternate characters to help you create unlimited variations for your creative needs. Art Galleria Modern Display font ready with: Any options to get creative variations (combination of Alternate and Ligatures) Preview as a inspirations that you can do with Art Galleria font Ready with All Uppercase characters Wish you enjoy our font. :)
  12. Loew by The Northern Block, $39.00
    Loew is a geometric sans serif font influenced by the methods of the early industrial designers. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. These subtle human touches combined with the technical detail provide great readability at both large and small point sizes. Loew is a versatile sans serif font with simple and honest geometry aimed at a wide range of modern applications. Details include over 800 characters with alternative lowercase a, e and g. Seven variations of numerals, true small caps with accents, manually edited kerning and Opentype features. For additional non-latin language support in Cyrillic, Greek and Arabic, visit Loew Next and Loew Next Arabic.
  13. Antique Vignette by Putracetol, $32.00
    Antique Vignette is a quirky vintage script font. I call this font quirky font because the concept of this font uses a very visible difference in the thickness of the font. Because of its thickness, it makes this font look more unique and has a more vintage feel. The perfect combination of vintage/groovy style with classic lettering. So this font is suitable for your projects with vintage/retro/groovy themes. In addition, this font is also suitable for logos, branding, lettering, badges / emblems, quotes, posters, svg, book titles, packaging, t-shirts / apparel and others. Come with Opentype feature with a lot of alternates, its help you to make great lettering. This font is also support multi language.
  14. Janky Action by Bogstav, $15.00
    First of all, let me get one thing straight: With Janky Action, I didn’t make any attempt on making a beautiful or good looking font! Janky Action is my humble attempt to recreate a sign I saw at a flea market. The sign was obviously made by someone who didn’t give a darn about the width of strokes, height of letters, and other “rules” when making a sign. I fell in love with the naive approach on how to make a sign. In order to create some randomness, I have added 4 different versions of each lowercase letter. I hope you find this font as enjoyable as I did while making it! :)
  15. Slope Sans Pro by URW Type Foundry, $39.99
    Slope Sans is an original design that combines a technological shape model borrowed from the early Macintosh system fonts with organic, open elements looking futuristic in a retrospective manner. Designed as part of a font family without different weights, Slope Sans Pro provides OpenType features for alternate letter forms in two stylistic sets. The basic version works similar to a stencil font, an alternative set has consistently closed shapes and a more rigid appearance, while the second stylistic set offers some alternative letter forms. Headlines and shorter texts set in Slope Sans provide a variable, modern appearance. Slope Slab Pro goes very well with Slope Sans Pro and can be used as style variant or display.
  16. Infamy by Latinotype, $36.00
    Infamy is a display typeface inspired by graffiti and street art, featuring the ‘bubble letter’ style of writing which was very popular among subway and suburban graffiti artists in the early days of American graffiti. This font recovers graffiti horizontal alignment, tight tracking and colourful lettering. The OpenType version includes many different ligatures which provide multiple options when composing a text. Multiple layers make Infamy a bright, shaded and colourful font, allowing you to dress up your writing. This font incorporates a pictorial rendering of character faces (instead of small caps), capturing the essence of the graffiti: the ‘childish’ and the ‘irresponsible’, which is present in the experimental side of the typeface.
  17. Grimoire by Floodfonts, $29.00
    Grimoire on the other hand combines two seemingly contradicting principles — calligraphic and constructive ideas — and makes them work together. The font is based on a modular system but simulates a handwritten typeface. Felix Braden about this concept: "I was so fascinated by this idea, that I have since designed a couple of typefaces following this principle, e.g. the psychedelic Bikini released by Volcanotype. Even my recent work, the multi awarded FF Scuba is inspired by this concept, however with increasing age I have become less interested in experimental typography and more so in designing typefaces which are more versatile in use." For a detailed type specimen have a look at: http://on.be.net/17WyhE6
  18. Attack by Sensatype Studio, $15.00
    Attack is Corporate Logo Sans Serif Font is a well-balanced modern font with a minimalist, unique, and iconic sans serif, font that you can combine to get any variations and unique shapes easily just in seconds with choose ligatures of them. It is a sans serif font with minimalist style that perfect for branding projects, logo, poster designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: 9 Weights Attack font Ligature Characters Character set A-Z Numerals & Punctuation Accented Characters (West Europe) Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)
  19. WriteHand by Scholtz Fonts, $21.00
    WriteHand is a light-hearted, fluid, freeform script font. It is one of Anton Scholtz's contemporary designs. Based on actual handwriting, the font contrasts a strong, artistic nature with a feminine sensitivity. WriteHand successfully combines exuberant capitals with devil-may-care swashes, and toned down lower case characters to make an extremely readable handwritten font. The font is most versatile and has a number of uses, among which are contemporary invitations, greeting cards, magazine pages, adverts, cosmetic packaging and promotions, clothing swing tags and promotions, and book covers. It has been carefully letterspaced and kerned. It contains a full character set: all upper and lower case characters, punctuation, numerals and accented characters are present.
  20. Dreaming Serif by Sensatype Studio, $15.00
    Dreaming is Vintage Retro Fancy Font is a well-balanced contemporary font with a fancy, unique, and versatile vintage serif, font that you can combine to get any variations and unique shapes easily just in seconds with choose alternates of them. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Uppercase & Lowercase Numerals & Punctuation Accented Characters (West Europe) Stylistic alternates Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)
  21. Mithic by IbraCreative, $17.00
    Mithic, a captivating handwritten script font, effortlessly combines fluidity and grace, breathing life into every stroke. Its meticulous cursive detailing reflects a perfect balance between elegance and informality, making it an ideal choice for projects seeking a touch of personalized charm. The individuality of each character in Mithic resonates with authenticity, conveying a sense of warmth and human touch. Whether used in invitations, branding, or creative displays, Mithic captures the essence of handwritten beauty, bringing a timeless and personal element to the world of typography. With its versatile nature and organic flow, Mithic stands as a testament to the artistry of hand-scripted fonts, offering a unique and enchanting presence to any design endeavor.
  22. Goodbye Anjing by Allouse Studio, $16.00
    Goodbye Anjing is a Tall Handwritten Font that will give you an young and fun feeling. Goodbye Anjing come along with Multi-Lingual support which will add cool impression for your need. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Goodbye Anjing is perfect for any tittle, shope name, lyric video or logo, this also very suitable on product packaging, branding project, magazine, social media, wedding, or just used to express words above the background. Enjoy the font, feel free to comment or feedback, send me PM or email if there are issues or queries. Thank you!
  23. Lucky Lady by JVB Fonts, $39.00
    Lucky Lady was inspired by the old, classic art and craft of brush script lettering usually applied in ads of the WWII era and 1940s. The name of the font family refers to one of the most emblematic combat units of the US air force in WWII that were decisive in the victory of the allied forces. Lucky Lady can be mainly used in titles and display texts. It supports East Europe languages. It's highly recommend to use the combined shadow styles under the main regular basic style layer. Lucky Lady includes standard and discretionary ligatures, alternative style for uppercase, fractions, numerators and denominators, end and/or terminal forms and other OpenType features.
  24. Slope Slab Pro by URW Type Foundry, $39.99
    Slope Sans is an original design that combines a technological shape model borrowed from the early Macintosh system fonts with organic, open elements looking futuristic in a retrospective manner. Designed as part of a font family without different weights, Slope Sans Pro provides OpenType features for alternate letter forms in two stylistic sets. The basic version works similar to a stencil font, an alternative set has consistently closed shapes and a more rigid appearance, while the second stylistic set offers some alternative letter forms. Headlines and shorter texts set in Slope Sans provide a variable, modern appearance. Slope Slab Pro goes very well with Slope Sans Pro and can be used as style variant or display.
  25. Glamela Script by Gatype, $10.00
    Glamela Script Script Modern Calligraphy, the newest you can get now! With an updated hand calligraphy model with special glyphs that have been given a combination of fantasy and handwritten ink. This font will look beautiful on all designs, Wedding designs, branding materials, blog titles, quotes and invitations, business cards. Open Type includes: - Alternative Style - Set style To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. There are additional ways to access the alternative/swash, using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Mac and Window).
  26. Zornale by Eurotypo, $20.00
    The "Zornale", is an original manuscript that contains a large amount of data, providing a daily record of the books acquired by the Venetian bookseller Francesco de Madiis, between 1481 and 1488. Zornale is a family of text fonts in five weights that can be combined with the variant Caption with short ascenders and descendants. The family is completed with true italics in two weights (light italics and italics) specially designed for use in reading texts. These fonts have been designed with precise kerning and full OpenType features: Small caps, old-style numbers, Swashes, stylistic and contextual alternates, ligatures and case-sensitive forms. Each font contains 549 glyphs for complete control and enhance typographic refinement.
  27. Jeunesse by Monotype, $29.99
    The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.
  28. Exotico by Atom, $13.00
    Hi There, Exotico is special in that one word can be written in a million different ways. With a picturesque and exotic touch, it will give a new feel for all your design needs. Whats incuded: Exotico.otf containing upper & lowercase characters, full set of punctuation and numerals, with opentype features with stylistic alternates and ligatures. Exoticottf - For folks without opentype capapble software, the standard Serendipity font with the first set of letters. Features : Ligature,Contextual Alternates, Stylistic Alternates, PUA Encoded Can't wait to hear your comments and we are very grateful for your visit to our store. if there any questions, please feel free to ask me, i'm happy to help. Have a great day! Thank you :)
  29. Naishila by FadeLine Studio, $10.00
    Introducing Naishila. This new font family includes a caps and script. Naishila is a lovely and sweet font duo with a dancing baseline. You will receive the regular font (not dancing) while the script comes with stylistic sets and ligatures. Like my other fonts, Naishila is made to meet the growing market of design today. This font is suitable for use in design styles such as watercolor, minimalist, flat, modern design, etc. With this font duo, you can very easily combine. Surely you can make something perfect for your design. Naishila will look gorgeous on cards, mugs, quotes, posters, shopping bags, logo's, t-shirts, branding, book covers, birthday invitations, greeting cards, and all your other lovely projects.
  30. TyfoonSans by Fontforecast, $18.00
    TyfoonSans is a clear, modern, versatile font family of six weights plus matching italics, excellently suited for both display and text. It is designed by Fontforecast in 2013. A very complete character set supports a wide range of languages. OpenType features such as five numeral styles, fractions and both standard and discretionary ligatures, make TyfoonSans well equipped for professional typography. In addition to the design possibilities of TyfoonSans, there is TyfoonScript, a handwritten family of three weights built on the same metrics. When combining TyfoonSans and TyfoonScript, design possibilities become endless. Two font families that blend perfectly and are always found in successive order in your font list thanks to their family name.
  31. Khalid by Flawlessandco, $9.00
    Khalid is a modern Arabic font that combines traditional elements with a fresh, contemporary aesthetic. This versatile font is perfect for creating eye-catching designs for both digital and print projects. With its unique alternates and ligatures, Khalid offers a level of customization that sets it apart from other Arabic fonts. There's some connected letters and some alternates that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Also contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop!
  32. Alfazine Script by Mysterylab, $24.00
    Alfazine Script is a bold and spirited script with extensive ornate detailing. This versatile font is evocative of antique signpainters' letters, circus wagon & carnival booth graphics, groovy 1960s psychedelic scripts, and even sportswear team insignias, all combined with a modern approach towards lively curlicues and ball finial stroke ends. As with all other font offerings from Mysterylab Designs, we take great care with artful kerning and weight-matching of glyphs to allow this font to be used not only at attention-grabbing headline and logo sizes, but also at small body copy sizes in extended passages. Alfazine also features an extruded shadow version that's very useful for designing logos and customized layered lettering.
  33. Granite Falls by Pen Culture, $17.00
    Introducing Granite Falls, a captivating modern font that effortlessly blends elegance with contemporary style. With its sleek lines and refined letterforms, this font brings a touch of sophistication to any project. The carefully crafted characters maintain a perfect balance between simplicity and uniqueness, making it ideal for a wide range of design applications. Whether it's branding, logos, headlines, or social media graphics, Granite Falls adds a modern and trendy flair. What will you get: Granite Falls SVG file I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you
  34. Bobba Tea by Gassstype, $23.00
    Here comes a New font, Introducing Bobba Tea It's Fun Display Font is a Cute Craft style and Textured Natural Style , this font is great for your creative projects such as watermark on photography, and perfect for logos & branding, invitation,advertisements,product designs, stationery, wedding designs,label ,product packaging, special events or anything that need handwritting taste. Bobba Tea a natural funny Hand Drawn feel. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes,photos, photography overlays, signs, window art, scrapbooking, tags and so much more! Inspired by Food Logo style and combination with Cute Craft style. This font is PUA encoded which means you can access all of Alternates glyphs.
  35. ED Muskrat by Emyself Design, $9.00
    ED Muskrat is a display font family that looks elegant classic and modern, this font is designed from a combination of serif and semi blackletter fonts that add a unique feel to the font. ED Muskrat has 9 styles: Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black. ED Muskrat is equipped with ligatures, alternative characters, and supports multiple languages. and also this font is perfect for your design needs such as branding, poster design, books, fashion, social media design, logos, etc. Features: Stylistic alternates ( C, E, F, I, J, N, Q, S, Z ) Ligatures ( fi , fj , tt ) 9 Styles ( Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black ) Multi Language Support 373 Glyphs
  36. Wishful by Sensatype Studio, $15.00
    Wishful is a Fancy BEauty Display Font A new font that we created special for branding needs, with unique characters and awesome alternative characters are ready to add value of your brand. It so nice to leverage designer or product owner that need solutions to make their design look more beauty and modern. And specially for Salute font, We prepared any swash and any alternate characters to help you create unlimited variations for your creative needs. Wishful is a Fancy BEauty Display Font ready with: Any options to get creative variations (combination of Alternate and Ligature) Preview as a inspirations that you can do with Wishful font Ready with Lowercase and Uppercase characters Wish you enjoy our font. :)
  37. Waden by Sensatype Studio, $15.00
    Wadenfont is a layered font-family with family well-balanced contemporary font with a fancy, unique, and versatile vintage serif font that you can combine to get any variations and unique shapes easily just in seconds with stack it. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Uppercase & Lowercase Numerals & Punctuation Accented Characters (West Europe) Stylistic alternates Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)
  38. Vasmook by Sealoung, $20.00
    Vasmook - Beauty Display Serif - Modern Classy Fancy Font Vasmook font comes with some ligatures, so you can combine it to make a perfect typography design. Vasmook Elegant Beauty Display Serif font is perfect for your up coming projects. Such as luxury logo and branding, classy editorial design, woman magazine, cosmetic brand, business, fashion promotional, art gallery branding, museum, historical of architectural, boutique branding, stationery design, blog design, modern advertising design, card invitation, art quote, home decor, book/cover title, special events and any more. The Vasmook also includes the full set: Uppercase and Lowercase Multilingual Symbol Number Punctuation Ligature Alternative multilingual That's it! Have fun with Vasmook Elegant Beauty Display Serif font . Thank you!
  39. Bigplace ExtBd ExtCond - Personal use only
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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